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Report Provides Data For Marketers Targeting Baby Boomers

A market research firm that analyzed the Baby Boomer generation (“boomers,” age 50 and older) and their financial profiles found that age alone doesn’t determine their preferences and behaviors, because age is mostly an attitude. Marketers need to know that what’s most important is an understanding of financial situation, including income and net worth. “A one-size-fits-all approach to marketing doesn’t work,” according to the report, which identifies distinct financial segments. For example: high income/high net worth boomers are more likely to spend in the retail and online channels; boomers are more likely to buy from direct mail and catalogs; they use Facebook as much as other generations; they use their own computers; and they use ...  More

"Age is an attitude: marketing to the boomers+ population ", Report, Epsilon , February 23, 2017

Unilever Launches Strategic Review After Kraft Heinz Drops Takeover Bid

After Kraft Heinz withdrew its two-day-old unsolicited takeover bid for Unilever, CEO Paul Polman launched a strategic review of the company to determine how it can increase its value, deter unwanted buyers, and keep investors loyal. Some observers said the review could lead to a breakup – involving perhaps jettisoning the troubled spreads unit. Or it may lead the company toward more aggressive cost-saving measures. Unilever’s share price leapt 5.7 percent when Kraft Heinz dropped its $143 billion takeover proposal. The strategic review is expected to be completed by early April. [ Flora spread image credit: © ]

"Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017

Widely Used Food – And Paint – Additive Damages Intestinal Lining

Long-term exposure to the common food additive titanium dioxide reduces the small intestine’s ability to absorb nutrients like iron, zinc, and fatty acids. It also harms enzyme functions while increasing inflammation signals. The additive – found in numerous foods, including chewing gum and bread, and used in paints, paper, plastics, and some sunscreens – is inert and not toxic, according to the U.S. researchers who conducted the study using a small intestine cell model. But it reduced the number of absorptive projections (microvilli) that line the small intestine, slowing metabolism. Titanium dioxide is also used in toothpastes, chocolate, donuts, and skimmed milk. [ Image credit: © Benjah-bmm27 ]

"Titanium dioxide nanoparticle ingestion alters nutrient absorption in an in vitro model of the small intestine. ", NanoImpact, February 22, 2017

Vitamin D Prevents Colds, Flu, Especially Among The Vitamin D Deficient

A meta-study led by British scientists finds strong evidence that vitamin D supplementation can actually reduce the occurrence of acute upper respiratory infections. It is well known that the vitamin D is essential for healthy bones and muscle, but there has been doubt about its disease prevention powers. In this study, researchers analyzed pooled data from 25 clinical trials involving 10,993 patients in 14 countries. Vitamin D prevented colds and flu in some trials, but not others. The data showed that vitamin D supplementation worked best in people with the lowest vitamin D levels. Daily or weekly supplementation, rather than more widely spaced doses, also provided the best protection. [ Vitamin D-rich cod liver oil capsules image credit ...  More

"Vitamin D supplementation to prevent acute respiratory tract infections: systematic review and meta-analysis of individual participant data. ", BMJ, February 22, 2017

Unilever Eyes Steps To Boost Shareholder Value After Saying No To Kraft's $143-Billion Bid

Unilever said it plans to conduct a strategic review aimed at improving shareholder value, after the consumer-goods giant rejected a proposed takeover by Kraft Heinz Co. Unilever shares gained 5.7 percent in London, back to the levels immediately following Kraft's announcement of its $143 billion bid. According to market observers, Unilever's strategic review could bring about a breakup of the company or an increase in its merger-and-acquisition activity.

"Unilever Reviewing Options for Change After Kraft Bid Fails", Bloomberg, February 22, 2017

Hain Celestial Expands Premium Soup Offerings In U.K. With Acquisition

Organic and natural food marketer Hain Celestial is expanding its presence in the premium soup market in the U.K. with the acquisition of Yorkshire Provender Limited. The company’s premium branded soup and other products are sold in retailers, on-the-go food outlets and food service providers. Hain owns the New Covent Garden Soup Co. and Cully & Sully brands in the U.K. In 2016 Yorkshire Provender (North Yorkshire) had approximately £6 million ($7.5 million) in net sales and is expected to be accretive to Hain Celestial's (Lake Success, N.Y.) earnings in fiscal year 2018. [ Image credit: © Yorkshire Provender ]

"Hain Celestial Announces Strategic Acquisition", News release, Hain Celestial, February 16, 2017

Tough Times Ahead For America’s Agricultural Suppliers?

Small-town stores and co-ops that for decades have supplied seed, fertilizer, herbicides and pesticides to farmers, may be in for a rough patch. Farmers are beginning to catch on to the financial benefits of shopping online, even if they have to forego the expert advice of local suppliers. Several trends have contributed to this phenomenon, not the least of which is that broadband is now available to 63 percent of rural residents. Online ag-suppliers like Farmers Business Network have much lower overhead expenses than brick-and-mortar suppliers, so prices are lower. Delivery of supplies, even in huge amounts, is now economically and technically feasible. A surplus of commodities has driven down crop prices and farm incomes, forcing farmers ...  More

"E-Commerce for Farmers: Shopping Online for $26,000 of Herbicides", The Wall Street Journal, February 16, 2017

“Guilt Free” Maybe, But Are Those PepsiCo Drinks And Snacks Healthful?

After PepsiCo reported that last quarter sales rose three percent for snacks and one percent for beverages, CEO Indra Nooyi told securities analysts that the company is betting that "positive" ingredients such as grains, fruits and vegetables will drive growth. The company calls foods with these ingredients “guilt free,” despite other questionable additives. Salty baked Lay’s potato chips are dubbed guilt free, as are Naked beverages, some of which are packed with sugary, fruit-based calories. Quaker’s 180-calorie "breakfast cookie" is loaded with fat and sugar along with the oats. Nooyi said 45 percent of PepsiCo’s revenues come from products designated “guilt free.” And despite pledges from Coke, Pepsi and Dr Pepper in 2014 to cut the ...  More

"Pepsico Sees Growth From "Guilt-Free" Items Like Baked Lay's", Associated Press, February 15, 2017

PepsiCo To Expand Beverage R&D Facilities In N.Y.

PepsiCo is negotiating with the town of Mount Pleasant, N.Y. (Westchester County), to expand its beverage research campus with a three-story, 122,000-square-foot R&D facility. The mayor of the town welcomed the news because the new facility would not only mean increased property taxes, it would provide employment. The town’s industrial development agency may grant the company sales and use tax exemptions on purchases of construction materials, as well as a partial real property tax abatement in the form of a payment in lieu of taxes agreement. [ PepsiCo headquarters, Purchase, N.Y.; image credit: © Peter Bond, Wikimedia ]

"PepsiCo Planning R&D Expansion, Renovations in Mount Pleasant", Westchester County Business Journal, February 02, 2017

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