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"Flavor Flash" from T. Hasegawa, a flavor and fragrance producer based in Japan, highlights 10 key insights for salty snacks. They include the findings that concerns about health can often deter consumers from snacking, but they are also increasingly interested in flavors inspired by bold and exciting preparation techniques such as roasted or toasted, buttered, smoked, caramelized and spiced. Also, over 20 percent of consumers want snacks with health and wellness claims. Other insights suggest innovation must cater to a variety of different consumer groups; the difference between snacks and meals is blurring; snacks are about indulgence and so must focus on flavor, but indulgence means different things to different people; consumers want to balance “exciting global flavors and limited-time offerings within traditional snacks”, and international flavors are especially important for Gen Z; and although sweet flavors are familiar for consumers, adding savory to classic sweet flavors can
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"T. Hasegawa USA releases "Flavor Flash" report on salty snacks", Snack Food & Wholesale Bakery, April 03, 2024
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Available in the US on Amazon, Crisp Power’s high-protein pretzels contain 6g of carbs and up to 28g of plant-based protein per 1.7oz pack. They are made using a blend of proteins from grains and legumes and contain all the essential amino acids needed for health and muscle development, according to the company. Baked and free from sugar, artificial colors or flavors, Crisp Power says they are suitable for athletes and vegans, people living with diabetes or those following keto lifestyles.
"Crisp Power high-protein pretzels launch in U.S. market", Snack Food and Wholesale Bakery, April 08, 2024
Rude Health announced its new Maple & Pecan granola, rolling out across the UK in 259 Waitrose stores and on Ocado.com. They contain pecans, wholegrains and sunflower seeds, as well maple syrup, offering a product high in fiber. The launch is supported by a new look for the whole cereal line, using stronger and brighter visuals, and Organic Wild Berry Granola has been reformulated to improve its clusters, appearance and texture. The entire range is organic, dairy-free and non GMO.
"Rude Health reveals new Maple & Pecan Granola plus pack design refresh & reformulated flavours", Grocery Trader, April 02, 2024
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A study involving 75 adults and conducted by the Sensory Evaluation Center at Penn State found that the size of a snack piece, specifically a pretzel, influences the speed at which people eat it and how much they eat. Larger pretzels are eaten faster and with larger bites, but although people ate the smaller pretzels slower and ate less overall, their intake of sodium was higher. Participants ate 31 percent and 22 percent more of the large pretzels compared with small and medium pretzels, respectively.
"PAPER:Size of salty snack influences eating behavior that determines amount consumed", The Pennsylvania State University, April 05, 2024
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| Controversies & Disputes |
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A class action lawsuit filed in California accuses Campbell Snacks and Kettle Brand Air Fried potato chips of being misleading in claiming the chips are cooked using only an air fryer. The pack front holds the claim of AIR FRIED in large font but there’s a smaller statement lower down that says ‘Kettle Cooked Air Finished’. The suit argues that the label tries to distance the product from traditional chips as it avoids the need for ‘the unhealthy effects of using the oil frying cooking method’ and also says the phrase Kettle Cooked is false as they are not cooked in kettles.
"Class action against Campbell Snacks' Kettle Brand Air Fried potato chips debates the definition of air frying", Bakery & Snacks, April 04, 2024
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| Products & Brands |
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KIND Snacks has expanded its granola range with Healthy Grains Banana Peanut Butter Clusters with Dark Chocolate Chunks, due to launch next month in the US. They are made using 100% whole-grain oats as well as dried bananas, peanut butter, dark chocolate and five super grains: oats, millet, buckwheat, amaranth and quinoa. Containing 10g of protein, the granola is also gluten-free and Non-GMO Project certified.
"KIND Snacks announces expansion of its granola line", Snack Food & Wholesale Bakery, April 03, 2024
New Coco Pops Chocos from Kellogg’s contain 25 percent less sugar than the brand’s Coco Pops. Marketing Manager at Kellanova in New Zealand, Robert Saunders, says the new product will be popular with kids and parents as there’s less sugar but no less taste. Coco Pops Chocos also contain seven essential vitamins and minerals, as well as fiber.
"New Better-For-You Breakfast Cereal", Supermarket News, April 03, 2024
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