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Companies, Organizations  

Harvest Snaps Achieves Five Health Star Rating In Australia

Harvest Snaps Baked Pea Crisps has achieved the Australian Five Health Star Rating for three flavors: Original Salted, Chilli and its new flavor Tomato Chutney. In addition to the improved health credentials and new flavor, Harvest Snaps has refreshed its packaging and launched bigger pack sizes. The changes will be supported by a multi-faceted marketing campaign titled Harvest SNAP Out Of It. The campaign will include social, outdoor retail, transit and META advertising, sampling, PR and collaborations with some of Australia’s favourite TikTok influencers.

"Harvest Snaps boast new look and healthier Five Health Star Rating", Convenience & Impulse Retailing, March 20, 2023

Chipoys To Expand To UK

American rolled tortilla chip brand Chipoys is set to launch in the U.K. this April through imported goods supplier Envis Snacks. Chipoys will be available in Fire Red Hot and Chilli & Lime varieties in cases of eight 113.4g bags.

"American snack brand Chipoys set for UK launch through Envis Snacks", Better Retailing, March 18, 2023

German Start-Up Wholey Receives $6.5 Million In Funding

German vegan breakfast food company Wholey has received $6.5 million as part of pre-Series A financing. Tengelmann Ventures has led the funding with backing from investors including Feast Ventures. Wholey is planning on using the funding to invest in product development, marketing and sales and to expand retail distribution in Europe. The start-up currently sells its plant-based smoothie bowls, granola, porridge and nut butters in seven European countries. 

"German organic firm Wholey eyes Europe expansion through funding", just-food.com , March 08, 2023

Baltimore-Based Granola Company Projects $15 Million In Revenue For 2023

Baltimore-based handmade granola company Michele’s Granola is projecting $15 million in revenue for 2023. The company’s vegan, non-GMO granola is made of oats, nuts and seeds and is available in eight flavors, including Salted Maple Pecan, Cherry Chocolate, Ginger Hemp, and Lemon Pistachio. The company sells to 3,500 grocery stores across the United States, including Whole Foods, Giants, Krogers, The Fresh Markets, Sprouts and Wegmans.

"How Micheles Granola Owner Michele Tsucalas Built National Granola Empire In Baltimore", Baltimore Magazine, March 01, 2023

Products & Brands  

Food Manufacturers Launch Fun Snacks To Grab Customers’ Attention

American food manufacturers are releasing a variety of new, fun snack foods to meet the rising demand for snacking in the U.S. As customers are snacking more frequently, they are looking for new products, unexpected flavor combinations, on-the-go snacks, and affordable indulgences. Miniatures, brand partnerships and all-day breakfast formats are trending. Frito-Lay introduced fun-sized versions of Doritos, Cheetos and SunChips while Hostess has launched a new line of bite-sized Twinkies, Ding Dongs and Donettes. The popularity of co-branding has brought products like Reese's Dipped Animal Crackers, Cinnamon Toast Crunch Bugles and Morningstar Farms' plant-based Chik'n Fries coated with Pringles. Cereals are transitioning into all-day snacks with products like CinnaFuego Toast Crunch snack mix, cereal-flavored popcorns and Lucky Charms S'mores.

"Fun foods proliferate as Americans snack more than ever", Axios.com, March 21, 2023

Tyrrells Launches New Tomato & Chilli Chutney Flavor

KP Snacks has launched a new Tomato & Chilli Chutney flavor from its premium potato chip brand Tyrrells. The new product extends the brand’s non-HFSS portfolio and will be available in Asda, Waitrose and Tesco. 

"KP snacks launches “Tyrrellbly Tyrrellbly tasty” new Tyrrells flavour", Grocery Trader, March 21, 2023

Kellogg’s UK Variety Packs To Become HFSS-Compliant

Kellogg’s UK has removed boxes of Frosties from its Variety Packs due to the cereal’s high sugar content. The Frosties boxes will be replaced with more boxes of Coco Pops and Corn Flakes. Kellogg’s said the decision is part of its commitment to help consumers make healthier choices. The removal of Frosties also means the Variety Pack will become HFSS-compliant. 

"Tony the Tiger bows out as Kellogg’s tailors Variety Packs - targeted at kids - to be HFSS-compliant", Bakery & Snacks , March 21, 2023

Sea Monsters To Expand Into Sprouts

Kid-friendly seaweed puff brand Sea Monsters is expanding into Sprouts stores starting from June. Sea Monsters are made from sorghum and seaweed and are available in Sour Cream & Onion, Cheese Pizza, Sweet Chili and Spicy Korean BBQ flavors. Each flavor features a different monster mascot, which aims to make the healthy snacks more approachable and fun for children. 

"Sea Monsters invade Expo West, Sprouts with seaweed, sorghum puffs", Food Navigator USA, March 17, 2023

Rajdhani Foods Adds Healthy Cereals And Snacks To Product Portfolio

Rajdhani Foods is expanding its product portfolio to include healthy breakfast cereals and snacks. The new range includes options like low-cholesterol Corn Flakes, trans-fat-free Choco Flakes, protein-rich Makhana, and bleach-free Sabudana. The products are made using fresh and hand-picked ingredients. The company plans to roll out the products in a phased manner starting with Delhi and other cities in northern India, eventually expanding to smaller cities and general stores in the coming years. 

"Rajdhani Besan Expands Product Portfolio with New Healthy Breakfast and Snacking Range", Indian Retailer, March 15, 2023

Kellogg Company Reveals Names For Global Snacking And North American Cereal Businesses Following Planned Separation

Kellogg Company unveiled the names for the future companies it will create through its planned separation into two public companies focused on global snacking and North American cereal. The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova. The Kellanova logo features a modern font to emphasize innovation while retaining the iconic Kellogg Company ‘K’ to signal to its heritage. The North American cereal business will be named WK Kellogg Co and will feature a logo that utilizes the recognizable Kellogg’s script. The names will go into effect after the completion of the spin-offs, which the Kellogg Company hopes to be by the end of 2023. While the company names will change, the "Kellogg's" brand will remain on product packaging of both companies around the world. 


Start-Up Brutal Foods Launches With Chocho-Based Puffs

San Diego-based start-up Brutal Foods has developed a line of baked puffed snacks made from chocho, a South American bean also known as Andean lupin. Chocho is a nutritious, regenerative crop that is rich in protein, fiber, calcium and amino acids. The brand's puffs are also made with rice flour, avocado oil and cassava starch and come in Churro Extravaganza, Cheeky Cheeze and Créme de la Sour flavors. In the future, Brutal Foods is looking to use the bean in other applications, such as pasta.

"New snack startup highlights South American bean", Food Business News, March 14, 2023

Pirate’s Booty Launches Crunch Attack Variant

Pirate’s Booty has launched Crunch Attack Great-White Cheddar Rice and Corn Puffs. Crunch Attack Puffs are taller and thinner than the brand’s classic puffs, offering a crunchier texture. The product is gluten-free, baked not fried, and free of artificial ingredients and preservatives. 

"Pirate’s Booty releases brand new Crunch Attack for all of your snack cravings", Guilty Eats, March 08, 2023

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