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Food Business Insight Alert Archive

Have a look at some of our recent alerts. These give broad coverage of the industry - if you want something more specific create your own here.

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June 19, 2022, to June 26, 2022

Daily Crunch Announces Two New Flavors Of Uniquely Crunchy Sprouted Nut Snacks

Daily Crunch has introduced two new flavors for its Uniquely Crunchy sprouted nut snacks at NYC’s Summer Fancy Food Show 2022: Cinnamon Java Sprouted Nut Medley and Nashville Hot Sprouted Almonds. The Cinnamon Java Sprouted Nut Medley contains coffee-infused sprouted almonds, dried black currants, coconut flakes and cashews, all flavored with cinnamon and sea salt. The Nashville Hot Sprouted Almonds are sprouted almonds seasoned with cayenne pepper, smoked paprika, chilli powder and monk fruit sweetener. These new varieties join the other Uniquely Crunchy flavors: Original, Cherry Berry, Golden Goodness, and Cacao + Sea Salt. Uniquely Crunchy is created with the company’s patent-pending sprout and dehydration process that makes nuts easier to digest. The vegan snack is made with clean ingredients, is high in protein and fiber, and contains minimal to no oil or sugar. Daily Crunch’s snacks are sold online on its website and in more than 1,000 retail locations, including Meijer, Central Market, Foxtrot, Bristol Farms, Erewhon, and Jimbo’s. 

The Unlikely Connection Between International Snacks And Hip-Hop

International snacks and beverages have long been popular in the U.S. International supermarkets like 99 Ranch and online stores such as Weee! thrive off the demand for them. They have a cult-like following among customers who feel compelled to try each new product and flavor. Popular flavors include Spicy Sour Doritos from Israel, Chinese Chicken Cheetos from China, and Esan Hot Pot Lay's Chips from Thailand. Recently, the international snack industry has crossed over with hip-hop culture. San Jose rapper Yonex Jones sells international chips and beverages at his TankShop in San Jose and in his box truck at pop-up events. Furthermore, Exotic Pop, a Houston beverage company that launched in 2016, sells international beverages and makes branded sodas that feature popular rappers including Soulja Boy, Sean Combs and Too $hort. According to Exotic Pop's founder and CEO, Charleston Wilson, international snacks and beverages connect to hip-hop culture due to exclusivity and high price point. Wilson claims international snacks are often flaunted on social media and even music videos to emphasise wealth and success. 

Peatos Releases New Crunchy Pizza Rings

Plant-based ‘junk’ food brand PeaTos has announced the release of its latest offering: Crunchy Pizza Rings, a Funyuns-style onion ring in a dairy-free “cheesy” pizza flavor. New in 2022, PeaTos uses proprietary technology to replicate the dairy experience using only 100 percent plant-based ingredients. With its technology, PeaTos aims to challenge the PepsiCo Frito-Lay’s category monopoly by creating products that offer the flavor of junk food snacks like Cheetos and Funyuns but with the benefit of better-for-you nutrition. PeaTos replaces the traditional corn base with peas to offer more protein and fiber than the leading salty snack counterparts but with fewer calories, and less fat and sodium. 

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June 12, 2022, to June 19, 2022

Research Finds Protein Snacks Are Very Popular, But Taste Is Key

A Europe-focused study from Glanbia Nutritionals looked at consumer attitudes relating to protein snacks. Consumers from Germany, France, Sweden and Italy were polled. The survey found that about one in six eat them once a week or more to manage appetite and energy, as well as for enjoyment, and consumers are reducing their consumption of less healthy snacks. Nearly half think protein bars are healthy snacks. Although many use snacks as nourishment and for an energy boost, more use them as a treat, and taste is the most important factor when choosing a snack. Protein content is then considered, as well as the amount of sugar it contains. The study also found that format innovation in protein snacks will become increasingly important, with interest shown for protein cookies and brownies, as well as protein crisps, protein-fortified pastries and protein bites, balls and spreads. For its part, Glanbia Nutritionals has created Crunchie Milk Protein Crisps, which can be included in bars and snacks, and also sells custom premix solutions of vitamins and minerals, with bioactive, functional and nutritional ingredients.

Plant&Co. Secures Rabba Fine Foods Listing For Holy Crap Cereal

Rabba Fine Foods, a 34-store grocery chain in the Toronto area, is now selling the complete Holy Crap Superseed four-flavor range of cereals, including the latest flavor, Mango Coconut, launched last year.  The company also highlighted the success of its 2021-2022 growth strategy, which includes LumberHeads snack brand, which it recently acquired, and Heal Wellness, a new QSR brand. Holy Crap comes products certified organic, non-GMO, kosher and gluten free, containing hemp, buckwheat, chia seeds and gluten-free oats. They are also high in fiber, free from the top nine allergens and contain no added flavors, preservatives, chemicals, color, salt or oil. 

Chasin’ Dreams Farm Is A Dream Come True For Sydney Chasin

A San Diego gluten-free snacks brand, Chasin’ Dreams Farm, is the culmination of almost two decades of effort by Sydney Chasin, who has eaten gluten-free food since she was seven and started to experiment with making healthy snacks at home. The brand has launched air-popped, sorghum-based “Tiny Pops” in three varieties: sweet and salty, cinnamon and cocoa. They look like mini-popcorn and can also be eaten as a topping. Chasin established the company in 2018 while she was working in a New York City restaurant and prototyped the snacks in her apartment. Sorghum can be used as a gluten-free flour replacement, but it can also popped and is used in crackers and chips Chasin chose to air pop them without oil. The startup raised $62,000 through the Republic crowdfunding platform and has also been backed by Kathleen King, an angel investor. The products are currently sold by Compass Group in five regions, and can also be bought on the brand’s direct-to-consumer site and on Amazon.

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June 05, 2022, to June 12, 2022

Rise In Meal Fragmentation Leads To New Snacking Trends

Consumers are increasingly moving away from eating the traditional three meals a day, instead turning to frequent snacking and meal fragmentation. As the line between meals and snacks becomes increasingly blurred, consumers are becoming more concerned with the nutritional value of snacks. This is reflected in three visible trends: rise in plant-based alternatives, protein claims and lower sugar content. Innova Market Insights’ number two trend for 2022 is “Plant-Based: The Canvas for Innovation,” which reflects consumers’ desire for diet variation due to health and sustainability concerns. The popularity of plant-based products coincides with the rise of protein claims, which are also popular beyond plant-based foods, including meal replacements, sport nutrition, dairy products and cereals. Another key trend is the increased demand for sugar-reduced products and natural sugar alternatives. Innova Market Insights found the use of sweeteners in F&B launches increased globally by 3 percent from 2020 to 2021. As a result, manufacturers are developing new natural and low-calorie sweeteners. Earlier this year, Sweegen rolled out Ultratia, a new high-intensity sweetener from brazzein. In addition, Finnish confectionery brand Fazer is upcycling oat hulls to create xylitol, a sugar replacer with 40 percent fewer calories. 

PeaTos Expands Retail Footprint

Plant-based ‘junk’ food brand PeaTos has recently expanded distribution into more than 2,000 CVS Health and hundreds of H-E-B retail locations nationwide, following a recent transition to become a 100 percent plant-based brand through proprietary technology. PeaTos hopes to challenge the PepsiCo Frito-Lay’s category monopoly by creating products that offer the flavor of junk food snacks like Cheetos and Funyuns but with the benefit of better-for-you nutrition. PeaTos replaces the traditional corn base with peas to offer more protein and fiber than the leading salty snack counterparts but with fewer calories, and less fat and sodium. It currently offers two varieties: Crunchy Onion Rings (Original or Pizza) and Crunchy No-Cheese Curls (Original or Fiery). PeaTos is now available at more than 6,700 retailers nationwide, including Kroger and Sprouts, and online at Peatos.com, SamsClub.com and on Amazon. 

Ancient Brands Milling Announces Expansion Plan

Ancient Brands Milling has announced plans to invest $26.5 million to relocate and expand its puffed grains capacity in Dyersville, Iowa. Ancient Brands is a manufacturer of organic and non-GMO puffed grains for use in products such as cereal, granola and energy bars. After experiencing high demand, the company has nearly reached the capacity of its current facilities. As part of the investment, Ancient Brands plans to replace its current facility by building a new 92,000-square-foot plant in Dyersville. The new facility will allow the company to expand its portfolio to include puffed wheats. In addition to bringing in new high-volume equipment, the expansion will increase Ancient Brand’s capacity from 2.5 million to 20 million pounds of puffed grains per year. The company will start building the new facility this month and hopes it will be ready to start-up by the end of Q2 next year. 

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May 29, 2022, to June 05, 2022

Thai Snack Brand MUNCHHH To Launch This Year

Thai firm Balance Corp is planning to launch its first product range, MUNCHHH, later this year. MUNCHHH has developed a range of vegan snacks based on what it has termed the ‘middle ground’ of snacking, a balance of health and indulgence. All of the brand’s products have been designed to mirror the nutritional proportions of a balanced diet; they contain one part protein, one part carbohydrates and 0.2 parts fiber. MUNCHHH’s products are made with various local grains and lentils, making them lower in calories and fat and higher in protein and fiber compared with regular potato chips. Though the brand has not officially launched, it has already received awards: the bronze award at the 2021 global Pentawards for its packaging design, and a place in Thailand’s SPACE-F accelerator programme, which is run by the Thai government and food giant Thai Union. The firm is looking to formally launch MUNCHHH through its online website later this year, starting with selling its savoury snack in Mala and Nori Seaweed flavors. MUNCHHH is also in the process of developing other snacks, including chocolate balls, cereal, ice cream and gummy bears. 

Main Findings From The 2022 IFIC Food & Health Survey

The 2022 Annual Food & Health Survey conducted by the International Food Information Council has revealed major changes in Americans’ food attitudes and behaviors in the wake of the COVID-19 pandemic and generational shifts. An oversample found that Gen Z takes a more holistic approach to health than older generations and is the only generation with emotional/mental health surfacing in the top three health benefits sought from foods, beverages or nutrients. Younger consumers are also driving a big shift toward online food shopping, with 35 percent of Gen Z and 37 percent of Millennials respectively shopping online for food at least once a week.

Snacking has increased. 73 percent of adults said they snack at least once a day, up from 58 percent in 2021. This may be due to stress as most Americans report feeling ‘very’ or ‘somewhat’ stressed over the past six months and 24 percent of adults said they always or often eat when feeling stressed. People reporting feeling very stressed in last six months are more likely to snack three or more times a day than those feeling somewhat stressed (29 percent vs 10 percent). 

Nearly 40 percent said environmental sustainability has an impact on their purchase decisions, up from 27 percent in 2019, and 57 percent are concerned about food waste. Inflation rates are also affecting consumption habits, with 83 percent noticing food and beverage price rises in the past year, of which 29 percent said they purchased less than they otherwise would have. 

The Cracker King Shares Upcoming Product Launches

Gluten-free cracker company The Cracker King has revealed two new upcoming product launches. The company will add a Parmesan & Herb flavor to its cracker line-up, which include award-winning flavors such as Cheddar ‘N Pepper and Rosemary & Sea Salt. The Cracker King will also diversify its offerings with its new Crowns line for kids, which will be available in stores in the next few months. The company has also hinted at a potential cookie line that it will be working on in 2023.

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May 22, 2022, to May 29, 2022

BFY Snack Start-Ups Attract Investors Amid Upcoming HFSS Rules

Investors are increasingly funnelling money into better-for-you snack companies due to healthy eating trends and upcoming HFSS rules. More specifically, the HFSS rules have given confidence to investors that healthier eating will accelerate. 

While online crowdfunding has proven successful for many snacking start-ups and SMEs, others have sought support from specialist investment vehicles. Mission Ventures is a key operator of accelerator programs in the UK, with two programs: Good Food Fund and Batch Ventures. The Good Food Fund supports brands tackling childhood obesity through providing funding, scaling up manufacturing and managing costs. The program has taken on start-ups including quinoa crisps brand Nombots, healthy marshmallow maker Lexi's Treats, jelly supplier Naturelly, and chocolate-covered carrot biscuit brand Rootles. It now intends to back a further 10 to 15 healthier food and drink brands in the coming year, with a specific focus on non-HFSS snacks. Batch Ventures is the other business support program by Mission, created in partnership with Warburtons to back baking related innovation. While not aimed exclusively at better-for-you brands, Batch Ventures has already supported baked sorghum snack brand Insane Grain and non-HFSS oat cookie brand Snackzilla. Batch Ventures also backs Dorset biscuit supplier The Artful Baker. 

Other notable start-ups backed by other investors include Perkier, Fitbakers, The Savourists and Boundless. Last year, healthy snack bar maker Perkier raised more than £1 million in an oversubscribed crowdfunding round, smashing its £400,000 target. Fitbakes, which makes non- HFSS cakes and snack bars, enjoyed a successful bout of crowdfunding in 2021, securing £525,000 from 313 investors. Savory snack bar brand The Savourists raised £200,000 and is available at Whole Foods Market and Amazon. Germinated nuts and seeds snack brand Boundless has raised a total of £1.6 million from angel and other investors. 

Investor support is increasingly important due to cost-of-living increases and delays in the UK government’s HFSS regulations. Increases in the cost of living due to war in Ukraine has upped supply and production costs for start-ups, which are more vulnerable to cost increases than large corporations. Smaller brands are also less likely to be able to pass the higher costs through to the shopper, and delays in introducing HFSS rules will give larger corporations more time to innovate and reformulate.  

Trends Within BFY Snack Bars

As better-for-you snacks are increasing in popularity, there remains potential in the snack bar category. Snack bars are forecast to grow 14 percent over the next three years as consumers move away from unhealthy options such as confectionery and biscuits. Snack bars with added fiber, protein or vitamins, or those that help consumers reach their five-a-day, are in high demand. More consumers are also avoiding ‘processed’ snacks bars and are switching to bars with whole and raw ingredients, such as nuts, fruit and wholegrain. However, though consumers are looking for healthier options, they are still looking for flavor cues from traditionally more indulgent products.

Canadian Start-Up Muskoka Granola Seeing Growth

Canadian start-up Muskoka Granola has seen positive growth since its launch in August 2021.  The handmade, vegan and gluten-free granola is only sweetened with Canadian maple syrup. The company started by selling in local markets, and is now sold on its website, 15 stores and seasonal markets such as Bracebridge and Gravenhurst. 

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May 15, 2022, to May 22, 2022

Indiana Mushroom Farm Sees Local Success With Mushroom Jerky

Indiana-based mushroom farm Woods & Stems has seen local success with its vegan mushroom jerky. The snack has been embraced by both vegetarian and meat-eating locals, and the farm now uses more of its mushroom crop for its jerky than it sells fresh. The jerky is handmade by boiling sliced mushrooms, marinading them for two days then dehydrating. It comes in four flavors: orange habanero, cherry teriyaki, naughty pickle and chili lime. 

Filipino BFY Snack Brand Tough Banana Launches Mental Resilience Program

Filipino Banana Jerky brand Tough Banana now offers a mental resilience program. Tough Banana sees this program as a natural extension to its health snack due to the interconnectedness between physical and mental wellness. The mental resilience program was co-developed with psychologists and guidance counselors and is customizable for individuals, schools, and companies based on specific goals. It is a four-part course that focuses on growth mindset, mental toughness, and turning frustration to motivation. Modules are also available for subjects on team communication and trust building. A total of 40 employees from two company clients have completed the program since its inception in November 2021. 

Food Tech Company HUNGRY Acquires BFY Snacks Company NatureBox

Food tech company HUNGRY recently announced its complete acquisition of the healthy snack foods retailer NatureBox. HUNGRY has experienced rapid growth since the COVID-19 pandemic, emerging as the industry leader in business catering and employee lunch programs in 11 major U.S. cities. NatureBox is a California-based online retailer that sells and delivers healthy brand and private-label snacks. Its popular SnackPass corporate product enables customized snacking favorites for employees in large or small offices, both on-site and remotely. HUNGRY has acquired the company to increase its national reach and upgrade its better-for-you options for clients. The acquisition marks the company’s third major acquisition in the past three years, following LocalStove and Ripe Catering.

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May 08, 2022, to May 15, 2022

Journalist Criticizes Kellogg’s Attempts To Head Off U.K. Regulation

An article in the Financial Times has critiqued the move by Kellogg to sue the U.K. government for failing to account for the benefits of milk when it brings in restrictions on sugary foods. The author, Camilla Cavendish, said that companies like Kellogg have managed to hide behind claims that fatty and sugary treats are fine as long as they form a part of an otherwise healthy and balanced diet, but that does not take into account humans’ inability to resist temptation and the growing obesity problem. Cavendish adds that although we might not be lab rats and have a choice, it’s not easy to “compete with the marketing geniuses who have managed to convince us that ultraprocessed stuff of virtually no nutri-value is actually food. And who have persuaded hard-pressed families to spend money on it.” She was the head of the Downing Street policy unit under former U.K. Prime Minister David Cameron and is a senior fellow at the Mossavar-Rahmani Center for Business and Government, Harvard Kennedy School. Cavendish remembered when she was a part of the government that imposed a levy on soft drinks in 2016. Coca-Cola at the time threatened to take the government to court but backed down. Cavendish also argues that the National Health Service spends over £6 billion annually treating obesity-related health problems, and that will rise and that pressure is mounting from investors to avoid junk food companies becoming “potentially risky stranded assets”. 

Australians Can Now Buy New Freedom Oats Low-Gluten Oat Porridge

Good Food Partners launched the Freedom Oats line of low gluten oat porridges in Australia. There are two varieties: Original and Honey Porridge. Both are low in gluten and naturally sweet, and contain less than 5 grams of sugar per serving. The products are dairy free. GFP general manager Innovation & Growth, Honi Cervi, said the brand responded to “a real gap in the market when it came to low gluten, mainstream oat options, and at the same time we identified a growing demand from consumers with varied levels of intolerance or those avoiding gluten for lifestyle reasons”. Freedom Oats can be bought in Coles and independent supermarkets.

New Outlets Open Up For Mozaics Real Veggie Chips

Planting Hope’s Mozaics™ Real Veggie Chips brand will be available in 28 Saker ShopRite stores in north-eastern U.S. states. Saker ShopRite will sell three flavors - Sea Salt, BBQ and Salsa - in 3.5-ounce bags from early May. The products contain 3 grams each of plant protein and dietary fiber, and contain no cholesterol or trans fats. They are vegan and non-GMO, and certified kosher and gluten-free.

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May 01, 2022, to May 08, 2022

Better-For-You Snacks Are Gaining Traction

The COVID-19 pandemic has accelerated the move to healthier foods and beverages, with startups and challenger brands disrupting the category. PeaTos founder, Nick Desai, says the main driver for this is access to information. Consumers are better informed, and this puts pressure on food companies and regulators. Shaunak Amin, founder and CEO of SnackMagic, says new brands, many launched online, are “more holistic lifestyle brands”, but “taste is always king…brands should strike the right balance between marrying good taste with function, innovative brand messaging and sustainability.” Nick Desai said “PeaTos has always looked to bridge the gap between our desire for tasty and fun snacks with our desire to be better about nutrition,” and that the brand wants to eliminate the need for a compromise. According to SnackMagic’s CPGpulse data, consumers want to try new products but stay close to well-known formats. Shaunak Amin said that while it’s “important to explore new flavors”, there should be “a familiar form factor.” 

Snacking Takes Ground From Traditional Meals

Research by The Hartman Group has found that Americans have changed their eating habits as the pandemic eases, with more people eating snacks early in the morning and late at night. Last year, 23 percent of respondents said they eat early morning snacks, rather than breakfast, up from 20 percent in 2019, before the pandemic. 22 percent eat late night snacks or meals, up from 19 percent in 2020 and almost back to the 24 percent before the pandemic. Americans eating traditional breakfast fell to 59 percent in 2021 from 63 percent in the previous year. Adults eating lunch dropped from 67 percent in 2020 to 62 percent last year. Those eating dinner went from 80 percent to 75 percent in 2021. Renee Wheeler from The Hartman Group said the shift to early morning and late evening reflects consumers returning to “some sort of pre-pandemic routine in terms of going to work outside the home and seeking out evening social life." Wheeler added that although “pretty much everyone eats breakfast, the demographics of early morning snack occasions skew towards millennials, parents, urbanites, those who are employed full-time and with higher household income levels". Although the changes create opportunities for snack manufacturers and retailers, there will be increased competition from restaurants as consumers seek to socialize more, but Wheeler suggests that manufacturers can counterbalance this with healthier, culinary-driven products that can be prepared quickly and easily.

Snacking Is Ripe For Innovation Focused On Benefits And Sensory Experience

In an interview with FoodIngredientsFirst, Harbinder Maan from the Almond Board of California, says the “snacking space is seeing increased competition that is challenging brands to offer a nexus of nutrition benefits and new sensory experiences”, and that flavor is a key driver. As pandemic restrictions ease, snacking at home has waned. David Deeley, insights manager at Kerry Group, said there is more demand for out-of-home snacking and “we are seeing a revitalized demand for smaller, on-the-go formats.” John Powers from ADM said people are looking for convenient snack options to incorporate in their lives. Sonja Matthews, at Glanbia Nutritionals, believes consumers now expect snacks to both taste good and provide health benefits with protein fortified snacks growing in popularity. Maan thinks consumers may seek “permissible” or “better-for-you” indulgence, with a more mindful snacking approach, and that busy lifestyles mean snacks “with mood benefits have recently emerged to satisfy consumers who are using food to contribute to their mental wellness”. Maan promotes almonds for this benefit. Deeley says Kerry is seeing demand for “snacks and treats as part of a balanced lifestyle, from a mental well-being perspective, offering security and stability in an otherwise unpredictable world.” Powers believes consumers want snacks to support their emotional needs, and that flavor and texture play a significant role here, with consumers drawn to familiar tastes. Consumers also want to try something new, such as snacks with regional spice blends, or new textural experiences, such as “crunchy snacks, gooey candies and cooling sensations from ingredients like mint,” according to Powers. Matthews sees growing interest in snacks that improve focus, boost energy or provide calming benefits. 

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April 24, 2022, to May 01, 2022

Keto Brand Catalina Snacks Sees Growth Amongst Consumers Without Dietary Needs

Keto snacks company Catalina Snacks is seeing fast growth and proving that 'keto' has broader consumer appeal beyond low-carb diet followers. Founded in 2017 as a direct-to-consumer brand, Catalina Snacks built up a loyal base of consumers looking for low-carb snacks to fit their dietary needs. It has since grown a more diverse following and attracted consumers without dietary needs but with interest in reducing carbs and sugar. Founder Krishna Kaliannan accredits this to the widespread popularisation of the keto movement that has educated consumers on the harms of eating high-carb and sugar diets. Catalina Snacks has 22 SKUs across three product categories of cereals, cookies, and snack mixes. All its products contain low sugar and high fiber and protein by using a mix of pea protein, potato fiber, non-GMO corn fiber and chicory root fiber combined with sugar alternatives such as stevia, monk fruit, and allulose. Catalina Snacks products are sold in over 15,000 stores nationwide including Kroger, Whole Foods Market, Costco and Target. According to the company, Catalina Snacks has become the #6 fastest-growing natural brand in the conventional channel registering 381% year-over-year growth. It is also reportedly the #1 selling SKU and #4 brand by dollar sales in the natural cereal channel.

Pulse-Based Snacks Continue To Grow In Popularity

Pulse-based snacks are gaining ground within the long-standing, grain-free snack market. Prominent examples include longstanding chickpea-based snack brand Hippeas and the UK’s new lu-based hummus brand Tarwi Foods. While there are multiple alternatives to wheat and rice such as cassava, nuts and root vegetables, pulses are gaining popularity due to its high nutritional value. Pulses contain high levels of protein and fibre and can reduce the fat content of formulations by bulking it out. Pulses also have the potential to improve the texture and shelf life of products. Therefore, pulses align well with health-focused consumers, especially those prioritizing more sustainable, plant-based protein. Despite their growing presence, pulse flours represented only 0.9% of the 2021 global flours market. However, the global pulse ingredients market is predicted to reach $3.06 billion by 2032, growing at a CAGR of 5.2%. Peas are predicted to be the dominant pulse option for manufacturers in the future. 

The Struggles Of Reformulating HFSS-Friendly Chips

Chip brands, including as Walkers and Golden Wonder, are reformulating existing products and launching new ones to avoid upcoming HFSS regulations in October. However, making chips HFSS-friendly has proven difficult as they are normally fried in oil and covered in salty seasonings. To overcome these challenges, companies are changing cooking method, using potato alternatives and adapting seasonings. Manufacturers have been experimenting with different cooking methods long before the announcement of HFSS regulations. KP Snacks' Popchips launched in the UK a decade ago and air-pops dried potato and rice to create its lower-calorie snacks. Companies have also looked to vegetables and pulses as an alternative to potatoes. Hippeas has been air-popping chickpeas since 2016 and KP brand Tyrrells recently launched two low-fat lentil chip lines. However, these efforts must be met with changes to the chip seasoning, as most of them are high in sugar and salt. Some flavors like salt & vinegar avoid sugar but make up for it by having lots of salt. On the other hand, cheesy and smoky chips flavors tend to have a high sugar content. Spicy and chilli-based seasonings tend to be non-HFSS friendly as its intense flavor reduces the need for added sugar and salt.  


Some brands are choosing not to go through the trouble of making products non-HFSS. For example, Kettle Foods has decided against reformulating its core line for now. There is still uncertainty over how well non-HFSS chip lines will sell, even if they can be promoted. Many consumers are sceptical of BFY snacks and tend to purchase chips as an indulgent treat, knowing it isn’t a healthy option. However, the long-term hope is that the new wave of non-HFSS ranges will gradually change consumer tastes and behaviors. 

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April 17, 2022, to April 24, 2022

ECB And KP Snacks Warned Over Junk Food Ads Targeting Under-16s

The UK's advertising regulator, the Advertising Standards Authority, has banned two adverts for The Hundred cricket tournament following public complaints they promote unhealthy eating to under-16s. The ASA sent a warning to the England and Wales Cricket Board and sponsor KP Snacks; both companies assured the ASA it would not happen again. The first ad was an email sent by the ECB to people on its database who had bought an under-16 ticket or indicated they had children in their household. The email offered free bats and balls and featured a bright, colorful cartoon image of cricket players accompanied by logos for The Hundred and KP Snacks brand McCoy's crisps. The second ad was a paid-for post on KP Snack’s Butterkist UK's Instagram account, which featured a picture of its Crunchy Toffee Popcorn alongside a cricket bat and ball. Sustain’s Children’s Food Campaign and Food Active were behind the public push to ban these ads. These complaints are part of their larger mission to bring new food and drink advertising restrictions and to eradicate HFSS food sponsorship of sports.  

New Snack Launches In UK

Proper Snacks has rolled out a Properchips multipack range, following its launch in both sharing and singles formats. The launch is motivated by the growing multipack market as more customers are traveling again and looking for healthier, on-the-go snacking options. The multipacks are available in two flavors - Salt & Vinegar and Barbecue – and contain under 70 calories per pack. They are currently available in Ocado, ASDA, Tesco, Morrisons and Waitrose, retailing at £1.79 for five 14 gram bags.  In addition, Fairfields Farm has completed its transition to a fully plant-based range with the vegan reformulation of its Cheese & Onion chips. The transition to an all-vegan brand follows the increased demand for plant-based snacks and Fairfield’s successful vegan Bacon & Tomato and Rib of Beef flavors. The company is initially launching its reformulated Cheese & Onion chips in 40 gram bags, with a sharing 150 gram pack to follow in May. The product will be sold in the East of England Co-op, independent retailers nationwide, and Fairfields Farm’s online website for carbon neutral delivery. 

Mondelez’s Snacking Future

According to Mondelez SnackFutures VP, Brigette Wolf, consumers are looking for healthy and diverse snacking options. During COVID, Mondelez saw sales in its core business of cookies and crackers rise as customers sought out familiar comfort foods. Wolf finds that customers are now looking to expand their snacking routines and discover new brands and products. COVID also contributed to the already growing trend of healthy snacking as consumers became more conscious of their wellbeing and immunity. To better tap into emerging snack trends, Mondelez launched its innovation arm SnackFutures in 2018. Since its launch, SnackFutures has developed new in-house brands (Dirt Kitchen Snacks, CaPao) and invested in others (Uplift Food, Hu). Last year it started CoLab, a startup program for early-stage, mission-driven brands that helps build start-ups by connecting them with internal and external resources at Mondelez. This year’s class include Popcorn for the People, Moonshot, Yolélé and Nunbelievable. 
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