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Period: September 10, 2011 to September 17, 2011
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Market News  

Companies Expand Campus Marketing, Hire Student Marketers

An increasing number of companies are employing college students as their representatives on campuses in the United States to tap the student market; college students spent some $36 billion on computers, mobile phones, and other consumer products in the 2010–2011 school year, according to Re:Fuel. Brands hire popular students as “brand ambassadors” or “campus evangelists” to give out freebies and promote their goods and services.  Some university officials, however,  are uneasy over the practice, especially cases that entail extensive on-campus presence such as Target’s sponsorship of several school-year opening events for students. The trend, however, is likely to continue, with companies aware that college students are potential lifelong customers.

"On Campus, It’s One Big Commercial", The New York Times, September 10, 2011

China’s Interest In Nutricosmetics Sparks Strong Sales Growth

Though nutricosmetics haven’t caught on in other parts of the world, market data from Datamonitor show high per capita spending in Asia, particularly in Japan. Nutricosmetics sales are  growing especially strongly in China, which is  expected to overtake Japan by 2015, according to market researcher Frost & Sullivan. Driving the phenomenon in China are rising disposable incomes, increased concerns about beauty, and strong cultural acceptance of the beauty-from-within concept, thanks to centuries of use of herbs and plants to cure beauty-related problems. In this report, Happi.com outlines nutricosmetics market opportunities for both established companies and new entrants in the Asian region.

"Nutricosmetics More Than a Niche in China", Happi.com, September 01, 2011

Just Add Water

Business Week, September 08, 2011

Foods Unite for Med Diet Promo

The Gourmet Retailer, August 26, 2011

Research, Studies, Advice  

Certain Varieties Of Irish Seaweed Are Rich In Heart-Healthy Fatty Acids

Researchers at Teagasc, the Irish agency that provides advice and services to the agriculture and food industries, have found that two varieties of seaweeds harvested in Ireland are rich in essential fatty acids (lipids) known to reduce the risk of heart disease. Seaweeds contain a number of heart-healthy compounds, including ACE inhibitors and antioxidants, as well as fatty acids. Eight Irish and Canadian seaweed species were tested in the study, though two – Pelvetia canaliculata and the sustainable Irish seaweed Ascophyllum nodosum – had the highest percentages of lipids per dry weight. Further study is needed, but the researchers said these lipids could potentially be used in foods such as bread and soup. In Ireland, approximately 36,000 tons of seaweed are harvested annually.

"Seaweed Does the Heart Good?", News release, Teagasc, September 13, 2011

Flaxseed Compound Reduces Risk Of Developing Breast Cancer

Scientists at the German Cancer Research Center have discovered that plant compounds known as phytoestrogens, particularly lignans found abundantly in flax seeds and vegetables, reduce the risk of developing breast cancer and the risk of dying from it. Phytoestrogens attach to the receptors for the female sexual hormone estrogen and have a protective effect. In the bowel, phyoestrogens are turned into enterolactone, a blood biomarker. In a study of 1,140 postmenopausal women diagnosed with breast cancer, the researchers found that women with the highest blood levels of this biomarker had an approximately 40 percent lower mortality risk. However, the authors recommended that women get lignans from seeds and vegetables, rather than from supplements.

"Serum Enterolactone and Prognosis of Postmenopausal Breast Cancer", Journal of Clinical Oncology, September 13, 2011

Advice To Cancer Patients Undergoing Chemotherapy: Avoid Fish Oil Supplements

Dutch researchers have discovered that two types of fatty acids – omega 3 and omega 6 – produced by stem cells in the blood and found in commercially-available fish oil supplements make cancer cells insensitive to chemotherapy. In experiments conducted in mice, malignant tumors became insensitive to chemotherapy after administration of normal amounts of fish oil. Natural products that include fish oil are frequently used by cancer patients in addition to their regular treatment. But an oncologist who supervised the research advised cancer patients undergoing chemotherapy to avoid fish oil supplements.

"Mesenchymal Stem Cells Induce Resistance to Chemotherapy through the Release of Platinum-Induced Fatty Acids", Cancer Cell, September 12, 2011

Infant Diets Fortified With Vitamin, Mineral Powders Reduce Risk Of Anemia

A Cochrane review of eight clinical trials involving nearly 4,000 infants in Asia, Africa and the Caribbean found that semi-solid foods enriched with nutrient-packed powder reduces the risk of anemia. Vitamin and mineral deficiencies among infants are a major global health problem. Fortifying the diets of children aged two months to one year with powders containing several vitamins and minerals, including iron, zinc and vitamin A, reduced the risk of anemia by 31 percent and iron deficiency by 51 percent compared with no intervention or a placebo. However, the researchers cautioned that using the powders requires basic sanitation. And food hygiene and handling needs to be done properly with safe water.

"Micronutrient Powders Reduce Anemia and Iron Deficiency in Infants in Low-Income Countries, Review Finds", Press release, Cochrane Reviews, September 06, 2011

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