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Period: September 9, 2018 to September 16, 2018
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Direct-To-User Model Promises To Do More Than Typical DTC Does

Consumer packaged goods companies, whether users of the direct-to-consumer model or not, should focus on evolving from DTC to direct to user. By adopting a DTU approach, brands can expand their horizons when it comes to customer engagement. DTU provides brands the opportunity to avoid retail costs and the need to compete with established brands. Instead of focusing on what users think of a brand, companies should concentrate on what users experience during engagements. Also, a DTU model also offers brands an opportunity to have an uninterrupted exchange with users that can retain and protect user engagement that can help long-term growth. 

"How to Create Deeper Connections by Going “Direct to User”", Packaging Europe, August 06, 2018

Companies, Organizations  

Detoxwater Adds Aloe Shot To Its Portfolio

New York-based Detoxwater has introduced an aloe supplement shot containing 1.7 fluid ounces of highly-concentrated aloe vera extract. Veralixir is a vegan, gluten-free, and dairy-free prebiotic with zero calories. It contains “clinically-proven” ACTIValoe hand-harvested aloe that, the company says, delivers optimal benefits for immune, skin, and digestive health. The company recommends that the beverage be taken once a day before or after a meal “to promote digestive health, skin elasticity, nutrient absorption, and immune health.” In addition to aloe-based probiotic Detoxwater, the company produces Cryptokiwi, a beverage made with kiwi and cucumber.

"Detoxwater Launches Veralixir", PR Newswire, September 06, 2018

Market News  

Coca-Cola A Major Contender For Kraft Heinz Consumer Products In India

Coca-Cola is competing against Indian pharmaceutical company Zydus Cadila Group to purchase the Indian consumer portfolio of Kraft Heinz for approximately $1 billion. The portfolio includes the children’s milk drink Complan. At one time, suitors included Tata Group, Wipro Consumer, Dabur India and Danone, companies that have been shortlisted along with Coca-Cola and Zydus Cadila. Other contenders have included Nestlé, Emami, and ITC. Some potential purchasers have expressed concerns about the future of products like Complan as consumer preferences continue to evolve. Coca-Cola India is also pursuing GlaxoSmithKline’s consumer nutrition business, which owns malted milk brand Horlicks. The asking price is reportedly $4 billion. Coke’s strategy is to acquire established or high-potential brands in India’s non-soda beverage space, especially health-based hydration that includes glucose and milk-based drinks.

"Coca-Cola, Zydus Cadila battle for Kraft Heinz India brands", The Economic Times, September 06, 2018

Press Release  

Nestlé Acquires Majority Stake In South America’s Terrafertil Plant-Based Beverages Company

Nestlé has acquired a majority stake in Terrafertil, a South American provider of natural, organic, plant-based foods and healthful snacks and a global producer of goldenberries. Terrafertil collaborates with hundreds of small growers and local communities in Colombia and Ecuador to hand pick and carefully dry the goldenberries to ensure quality. The company was founded in 2005 in Ecuador by five entrepreneurs and has expanded to the United States, Mexico, Colombia, Peru, Chile, and the United Kingdom. It is also present in 17 other markets through third-party alliances. The company continues to operate independently and will be managed by two of its three founding brothers, David and Raul Bermeo.

"The Nestlé Family welcomes Terrafertil", WEBWIRE, September 06, 2018

Products & Brands  

Koios Beverage Will Introduce A Line Of Functional Sodas In January

Canada’s Koios Beverage Corp. said it will begin production of a new line of functional beverages under the brand “Fit Soda” in the first quarter of 2019. The soda will be produced using only organic ingredients and manufacturing methods, without any artificial preservatives, colors or flavors, and will focus on physical wellbeing with high levels of nutrients, amino acids, proteins, electrolytes or probiotics. The company said the Fit Soda line is the second phase of a Koios product launch that began in early 2018 with the production of the company's line of nootropic beverages intended to increase mental focus and acuity. The company also expects to introduce a line of THC and CBD infused beverages through its wholly-owned subsidiary Cannavated Beverage Corp.

"Koios to Release New 'Fit Soda' Line of Functional Beverages", CNW , September 11, 2018

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