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Period: October 7, 2018 to October 14, 2018
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

E-Coli Outbreak Underlines Key Blockchain Benefits For Agricultural Sector, Industry Regulators

Rapid and accurate tracking of food would help regulators better manage food contamination outbreaks, says SupplyBloc Inc. CEO Robert McNulty. McNulty used the April 2018 E. coli outbreak in romaine lettuce to illustrate how blockchain would have helped the FDA and CDC identify the cause and minimize collateral costs. According to McNulty, the blockchain technology’s decentralized ledger and smart contracts would ensure better business dealings among supply chain parties and improved tracking of the supply chain process, without room for data manipulation. All food products would be registered into the decentralized ledger, which would track the products’ movement along the entire supply chain process. This ledger, accessible to all supply chain participants, would be able to pinpoint any point of contamination or corruption, improving the sector’s transparency. 

"Opinion: Blockchain technology can help both agricultural professionals and industry regulators", Food Engineering, May 04, 2018

Alibaba Deploys Blockchain Pilot To Ensure Food Authenticity

Alibaba is testing blockchain technology to track products and ensure food authenticity. It is working with two food products, one from Australia and one from New Zealand – and giving consumers the ability to scan a QR code to verify product authenticity. Fake food has long been a problem in China and Michigan State University estimates it costs the global food industry $40 billion per year.  First announced in March 2017, the goal of this blockchain integration is to “achieve end-to-end supply chain traceability and transparency to enhance consumer confidence and build a trusted environment for cross-border trade,” said Alibaba.  Investment in blockchain technology has doubled to $2.1 billion and industry projections see that expenditure reaching $9.7 billion in 2021, according to reports from IDC. Numerous firms, such as Alibaba’s industry rival JD, are also delving into blockchain tech to streamline the supply chain, auditing, and compliance processes.

"Alibaba rolls out blockchain pilot to tackle fake food products", Tech in Asia, April 30, 2018

Companies, Organizations  

Virginia Company Pervida To Launch Sugar-Control Beverage In 2019

Blacksburg, Va.-based functional beverage company Pervida next spring will debut Pervida Sugar Control, a beverage meant to support the body’s use of glucose, especially when combined with exercise. The drink uses an enriched fig extract to direct glucose from the bloodstream into your muscles, lowering blood sugar levels while boosting the available fuel for muscle endurance. A secondary effect is immunity and gut health, thanks to the addition of pomegranate seed oil. It contains carbonation, vitamins, but no sweeteners or calories, no preservatives, and no artificial ingredients. It is vegan, gluten-free, and non-GMO. Pervida Sugar Control will be available in orange flavor with a “splash of pomegranate.”,

"Pervida Sugar Control – Coming Soon", Pervida, September 10, 2018

Market News  

Austrian RTD Meal Replacement Company Goes Head-To-Head With Soylent In U.S.

Austrian RTD meal replacement beverage Saturo has launched in the U.S. where the main competitor is Soylent. The company says it is introducing two of its most popular flavors to the American market, , chocolate and vanilla in 330 ml bottles (330 calories per bottle) available as a package of eight on Amazon. Each bottle contains 26 vitamins and minerals, fatty acids, carbohydrates, fiber, and protein. Saturo is entering the competitive market hoping to define themselves by flavors, taste, and being non-GMO. They are targeted at individuals with busy schedules, such as office workers, sports enthusiasts, students or gamers. As the U.S. customer base expands, the company says it will introduce more of its products to the U.S. market.

"European Meal Replacement Brand Saturo Launches in U.S.",, October 04, 2018

Products & Brands  

LifeAID Launches Immunity Beverage That Is “Emergen-C On Steroids”

Functional drink producer LifeAID Beverage Company has launched ImmunityAID, a blend of vitamins A, C, and D, zinc, turmeric, ginger root, chamomile, astragalus, and echinacea designed to help consumers weather the cold and flu season. The orange-flavored product, labeled as a dietary supplement, contains 45 calories per 12 oz. can and will retail for $2.99. It was unveiled at the National Association of Convenience Stores (NACS) show, and will soon be available in about 2,000 stores nationwide, including Whole Foods, H-E-B, Vitamin Shoppe, and GNC. “Think of it like Emergen-C on steroids,” said co-founder and president Aaron Hinde.

"LifeAID Launches Immunity Line",, October 08, 2018

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