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Period: November 18, 2018 to November 25, 2018
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Premier Nutrition Corporation Partners With Tetra Pak To Launch A New Earth First Packaging Initiative For Its Premier Protein Shakes

In its commitment to reduce its environmental impact, Premier Nutrition decided to change the packaging for its Premier Protein shakes by using Tetra Pak cartons certified by the Forest Stewardship Council. The cap is durable, recyclable, free from genetically modified organisms and made from sugarcane. Company president, Darcy Horn Davenport, claims the growing environmental awareness of consumers prompted them to reevaluate the product line's packaging.

"Premier Protein Introduces Sustainable Packaging for its Line of Ready-to-Drink Protein Shakes", PR Newswire, September 17, 2018

Novel Edible Utensils Enhance Customer Experience And Help Eliminate Plastic Waste

Companies are responding to consumer concerns about plastic pollution and regulation restricting the use of plastic straws, with a range of innovative solutions. After announcing it would remove single-use straws globally by 2020, Starbucks introduced a pumpkin spice cookie straw. In the summer Diageo introduced flavored edible straws that supposedly complemented its canned cocktails. Beyond straws, British packaging startup Skipping Rocks Lab partnered with delivery service Just Eat to offer seaweed-based edible sauce sachets. Consumer awareness continues to rise as the scale of the issue becomes clear. One study found that just 9 percent of the 8.3 billion metric tons of plastic produced worldwide is recycled, underling the work still to be done.

"Edible utensils", J. Walter Thompson Intelligence, September 19, 2018

Multinational Corporations Support Campaign To Reduce Ocean Plastic Pollution

Multinational corporations, including Coca-Cola and Walmart, pledged their support for the Ocean Plastics Charter signed by Britain, Canada, France, Germany, and Italy in June 2018. Despite an abstention by the two other G7 nations, United States and Japan, several non-G7 nations supported the plan to achieve 100 percent plastics recyclability by 2030. An announcement by Canadian Environment Minister Catherine McKena to create a new partnership with businesses to reduce plastic waste secured support from several companies, including Loblaws, Walmart, and IKEA, and Nestle Canada. Separately, Unilever announced the launch of a not-for-profit venture to reduce consumer and business waste.

"Coca-Cola, Walmart to cut plastic pollution in oceans", Phys.org, September 20, 2018

AlgoTek Develops An Algae-Based, Degradable Plastic For Single-Use Market

Startup AlgoTek has developed an edible and biodegradable plastic made mainly from brown algae powder. The plastic, which is created using a proprietary process, is durable and can be used for various single-use products such as capsules and bottles. The plastic, which is degraded by water, can withstand heat up to 140 degrees F and cold down to 10 degrees F. AlgoTek was established by chief executive officer David Crinnion and his college friends to help address the global plastic waste problem. AlgoTek has raised 35,000 dollars, is looking for manufacturing partners and aims to secure patents so it can license its technology to other users.

"It's Plastic. It's Edible. It Could Be A Very Big Deal.", Forbes, September 21, 2018

Loliware Introduces Edible Straws Made From Seaweed

As pressure intensifies on single-use plastics, one bioplastics company claims to have the answer to eliminating plastic straws. Loliware has developed the LOLISTRAW, made from a bio-degradable and marine-degradable material sourced from seaweed. They come in different colors, last for a day in a beverage, become soil in around 60 days, and are edible - flavors include “citrus” and “vanilla dust”. One variant – “air” – is clear and has no flavor. The straws follow the company’s edible cups, which it pitched to the Shark Tank reality investor TV program in the US in 2015.

"LOLIWARE's Edible Straws Could Be A Solution To The Plastic Straw Problem", Bustle, October 17, 2018

Companies, Organizations  

Scientists Develop Probiotic Drink By Fermenting Coconut Water

Researchers at universities in India and South Korea have developed a functional fermented coconut water beverage with probiotic benefits. The beverage was produced using the bacterial strain Lactobacillus casei L4. The scientists reported that the fermentation of coconut water with probiotic lactobacilli increased the cell viability count, with vitamin B12 production being the highest in the extracellular environment after 48 hours. The total phenolic content was also much higher than at other time points, and the fermented materials demonstrated the most prominent radical-scavenging activities. Twenty taste testers tried three recipes for the beverage, showing preference for fermented coconut water with 15 percent honey and artificial coconut flavor, probably because of the decreased acidity and increased sweetness and aroma of the beverage.

"Indian and Korean researchers develop functional probiotic beverage from fermented coconut water", Nutraingredients USA, November 20, 2018

Finance, Economics, Tax  

82 Labs Expands To Store Shelves While Extending Product Focus Beyond Hangover Recovery

Los Angeles-based start-up 82 Labs is preparing to rebrand itself as a functional beverage platform in December with the launch of a holistic suite of products aimed at promoting productivity. The company, which works closely with a research team at USC, closed an $8 million funding round six months ago and launched Morning Recovery, a 3.4 oz. shot designed to ease the effects of alcohol consumption. Consumer research, however, has convinced the company to expand its horizons. Morning Recovery will be one of a variety of products aimed at providing different functional benefits, including anxiety relief, improved sleep quality, optimal hydration, and mental acuity. It will debut new flavors and packaging next month while transitioning from online-only sales to brick-and-mortar retail. Its products are being tested at 7-Eleven locations in Chicago, and in stores in San Francisco and Los Angeles. The company plans to expand eventually to mass and conventional grocery channels. 

"The Morning After: 82 Labs Evolves Amid Retail Push", BevNET.com, November 19, 2018

Market News  

International Distributors Show Interest In Detox Beverage Company

London-based Sober Up, an alcohol detoxification drink company, says it has received international distribution interest from 17 countries due to the online awareness and success of their current Indiegogo crowdfunding campaign. A resurgence of backers has led to the extension of the campaign through November 27, after which Sober Up will be available on their new website for retail purchase with various retail location announcements coming as each location is finalized. According to the company, Sober Up is a detox shot made from naturally sourced ingredients that detoxes the body, supports liver health and helps prevent hangovers.

"Sober Up Detox Shot Set For International Market Distribution", BevNET.com, November 20, 2018

Marketing & Advertising  

Coca-Cola Resets Social Media Platforms With Happier, More Positive Content

Coca-Cola recently relaunched its Facebook, Twitter, and Instagram accounts after deleting all content in favor of a more unified voice, point of view, and attitude – namely, greater optimism. The “holistic reset,” which took place on World Kindness Day (November 18), “an appropriate day and moment to kick off messages of positivity, but also when you look at Coke and what Coke stands for,” according to social media chief Sarah Traverso. For example, the company uploaded 99 posts on Instagram with the intention of flooding people’s feeds with happy, positive messages.

"Coca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive, Happy New Look", Adweek, November 14, 2018

Products & Brands  

Coca-Cola Drops Out Of Competition For GlaxoSmithKline’s Nutrition Business

Nestlé India and Unilever are the only companies vying for GlaxoSmithKline’s consumer nutrition business in India now that Coca-Cola is said to have backed out of the lengthy due diligence process. Bids for GSK’s Indian nutrition business, which includes the popular Horlicks malted milk beverage, are believed to be in the $3.1-3.5 billion range. Earlier this year, GSK launched a strategic review of its nutrition business globally. The review is expected to be concluded in December.

"Nestlé seeks to pip Unilever to grab GSK’s consumer nutrition business as Coca-Cola opts out", The Economic Times, November 19, 2018

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