The Michigan-based snack company says its new company platform is reimagining premium and better-for-you snacks and treats based on its family of brands that includes Kar's Nuts, Second Nature Snacks, and Sanders Chocolates. The company sees opportunities for expanding the new platform both through brand innovation, strategic investments, and acquisitions. The mission is to create snacks and treats that “make lives better, naturally.” In 2021, the company will bring to market more than 25 new better-for-you products from its Kar's Nuts, Second Nature Snacks, and Sanders Chocolates brands in partnership with retailers and through the brands' direct-to-consumer ecommerce channels. The new snacks and treats will include Second Nature Smart Mixes, Sanders Organic Dairy-free Sea Salt Caramels and Sanders Sea Salt Caramel Thins. Kar's Nuts will also introduce a Kar's Snack Max line.
"Second Nature Brands Announces Launch, Bringing Premium Snacks and Treats Businesses Under New Corporate Platform to Fuel Innovation", PR Newswire, February 23, 2021
The London-based producer of low-sugar, high-raw snacks and other foods has launched a new brand, Keto8, with three core ranges: Keto Sweet Treats, Keto Snacks, and Keto Breads & Bagels. According to 8Foods founder Alexi von Eldik, the launch will "bolster the availability of low-carb, low-sugar, truly healthy breads, snacks and desserts in the market, and also tap into the exploding demand for keto foods." The new line has debuted online and at Whole Foods Market, Selfridges, Fenwick, Planet Organic and Revital, with prices ranging from £2.80 ($3.96) for Cheesy Kale Crisps to £8.50 ($12.03) for a Keto Raw Caramel Slice. All 8Foods snacks, breads, and desserts – both Cru8 and Keto8 – are gluten-, grain-, dairy-, and refined-sugar free, low carb, low sugar and diabetic friendly.
"Cru8 taps into ketogenic diet trend with launch of Keto8 sub-brand", thegrocer.co.uk, February 22, 2021
The Northern Ireland-based porridge and oats cereal brand will soon be available in premium supermarket chain Booths Country, thanks to a newly-secured contract. Booths Country, which operates 28 stores in Northwest England, joins the company’s other major stockists, including Asda, Aldi, Tesco, and Sainsbury’s in Northern Ireland, the Republic of Ireland, and the U.K. The six products now available in Booths supermarkets include Organic Jumbo 750g; Organic Oat Flakes 750g; Toasted Oats Strawberry & Banana 500g; Toasted Oats Apple & Cinnamon 500g; Toatly Oaty Original and Toatly Oaty Apple & Cinnamon.
"Armagh’s White’s Oats secures contract to grow their GB market share", News Letter UK, February 19, 2021
The Austin, Minn. food company’s acquisition of the snacking nuts firm is the largest in its 130-year history. Chicago-based Kraft Heinz’s decision to sell represents is a further attempt to shore up a struggling balance sheet. It took a nearly $17 billion write-down in the value of its brands in 2019. The Planters nuts business will bolster Hormel’s portfolio of branded high-margin products, which already includes Skippy peanut butter, Dinty Moore soup, and Justin's nut butters. But Planters snacking nuts products straddle the line between a pure commodity and a value-added product. Commodities tend to be more vulnerable to generic or store-brand competitors.
"Hormel makes its biggest deal ever, buying Planters for $3.3 billion", The (Minneapolis) Star Tribune, February 14, 2021
The New York company (Lake Success) is looking to acquire brands that align with its priorities – “mainstream potential” – as it divests those that are no longer a strategic fit. CEO Mark Schiller told analysts recently that the company is interested in brands in the immune-boosting and stress-reduction spaces. Other categories include at-home cooking, at-home snacking, plant-based diets, and hygiene. Schiller calls these ”Get Bigger” categories because of their potential for strong volume growth momentum and accelerating market share gains.
"Hain Celestial open to acquisitions in plant-based, immunity-boosting, stress-reducing & snack categories", FoodNavigator-USA.com, February 11, 2021
SnackFutures, Mondelēz International’s innovation and venture hub, has formed a start-up engagement program designed to drive mutual growth between entrepreneurs and the Mondelēz ecosystem. The CoLab program is looking for early-stage, snack brands with a “well-being” positioning. The 12-week program, customized for each participant’s business challenges and growth priorities, will accept up to ten start-ups, each of which will receive a $20,000 grant. Candidates must be based in the U.S., be generating at least $500,000 in revenue, have high growth potential, align with the Mondelēz innovation priorities, and can benefit from working with Mondelēz and its partners.
"Mondelēz’s SnackFutures to incubate ten well-being snack start-ups with CoLab", Food Ingredient First, February 10, 2021
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