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Period: February 28, 2021 to March 7, 2021
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Canada’s MadeGood Foods Introduces Gluten-free, Dairy-free Snack Crackers

The Toronto-based maker of allergy-friendly and nutrient-rich snacks has stepped into the savory segment with the introduction of Star Puffed Crackers containing nutrients from six fruits and vegetables. Available in Sea Salt, Cheddar, and Pizza flavors, the crackers are also gluten-free, dairy-free, organic, non-GMO. They contain nutrients from spinach, broccoli, carrots, tomatoes, beets, and shiitake mushrooms. vitamin A, C, D, E, and B6, and thiamine. Star Puffed Crackers are rolling out across Loblaws locations in Canada.

"MadeGood Enters Savory Market with Debut of Star Puffed Crackers", Globe Newswire, March 02, 2021

Kellogg Debuts Smorz Jumbo Snax

The Michigan-based cereal company has expanded its line of Jumbo Snax based on cereal favorites with the addition of a Smorz version. A new promotional campaign invites customers to guess which cereal will get the Jumbo Snax treatment – dubbed “jumbo-fying” – while dropping a hint for fans to decode. In April, Kellogg will unveil the new mystery flavor, joining Smorz Jumbo Snax and the rest of the lineup: Froot Loops, Apple Jacks, Corn Pops, and Frosted Flakes-inspired Tiger Paws. 

"National Snack Day Gets Cereal-ously Better With A New Kellogg's Jumbo Snax Mystery Flavor", PR Newswire, February 25, 2021

Innovation & New Ideas  

Tate & Lyle’s Online Platform Sheds Light On Ingredient Science

Snack producers can now access the London-based global ingredients company’s new online platform to discover the evidence-based science behind its ingredients. These include its low- and no- calorie sweeteners and dietary fibers, and their impact on gut health, blood glucose management, metabolism, gut microbiome, weight management, bone health, and overall health. On the site are expert insights, research and educational tools for food and beverage producers, as well as for scientists and health professionals.

"Tate & Lyle’s digital hub gives snack producers insight into the science behind better-for-you ingredients", BakeryAndSnacks.com, March 02, 2021

Marketing & Advertising  

Nestlé Cereals’ “Save The Bees” Campaign Focuses On Cheerios

The U.K. cereal maker’s new campaign for its core brand Cheerios was created to give British families an opportunity to help "Save the Bees" and receive a free mini-box of Cheerios sunflower seeds. It is hoped that the seeds, which will be mailed directly to consumers, will raise awareness of the challenges facing bees and encourage families to plant the seeds to help supply bees with vital feeding grounds. U.K. bees have declined by a third due to habitat loss, climate change, disease and the use of pesticides. The campaign follows the launch of a new visual identity for the brand in February, which features modern packaging artwork. The on-pack designs featuring Save the Bees codes can be found on shelves at all retailers in the U.K.

"Nestlé Cereals launches Cheerios 'Save The Bees' campaign for Cheerios", Convenience Store UK, March 02, 2021

CEO Of Whisps Is Determined To Succeed In New York City

Ilana Fischer’s company, which makes the cheese snack of the same name, teamed with an investment firm in 2019 to buy the one-ingredient product – a “better-for-you Cheese-It”– from Schuman Cheese of New Jersey. She moved the office to New York and hired staff in social media, finance, digital. and marketing until she had a 33-member team – most of whom now work at home. Whisps’ distribution strategy has focused on major national accounts such as Walmart, but ecommerce is a growing channel. Fischer is also planning to implement a door-to-door bodega sales strategy once the pandemic eases. She expects to add five to 10 people and bring everyone back into the office, perhaps with a little more flexibility to work at home than before. 

"Snack maker trying to get into New York 
market—one bodega at a time", Crain’s New York Business, March 01, 2021

Nightfood Hires Sircle Media To Help Planned Expansion

The Tarrytown, N.Y.-based better-for-you snack company has hired food & beverage social media agency Sircle Media to create a marketing campaign targeting the $50 billion U.S. night-time snacks segment. A Sircle spokesman said the timing of Nightfood’s campaign is “perfect,” because the brand “solves an important problem that almost everybody can relate to: night-time snacking and better sleep.” Sircle will execute Nightfood social media and online marketing initiatives, with an emphasis on influencer and consumer engagement, educating the market, and driving incremental sales growth in existing and new retail distribution partnerships. Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the U.S. 

"Nightfood Selects Sircle Media to Provide Digital Marketing and Social Media Management for 2021 Expansion, Quarterly Investor Call Scheduled for March 2", Globe Newswire, February 25, 2021

Products & Brands  

Cookie Maker HighKey Adds Plant-Based Cereal To Portfolio

The Orlando, Fla.-based maker of BFY chocolate chip cookies is expanding its product line to include Plant-Based Protein Cereal. The company claims the new crunchy vegan-friendly, low-carb cereal has the highest protein content on the market in the plant-based cereal category. HighKey's plant-based cereals are made with 16 grams of plant-based protein, no added sugar, and have only four grams of net carbs per serving. The four flavors are “reminiscent of childhood favorites, including Cocoa, Fruity, and Frosted.” Plant-Based Protein Cereal has an MSRP of $9.99 per 10 oz box and are available on HighKey's website and Amazon.

"HighKey Does it Again with the Launch of the Highest Protein, Plant-Based Cereal", PR Newswire, March 01, 2021

Every Body Eat Launches BFY Snack Thins In Four Flavors

The Chicago, Ill., company founded by veteran big food executives debuted a range of snack thins at local Whole Foods Market and Mariano's stores that are free from the “the 15 most common troubling ingredients.” Every Body Eat crackers come in Cheese-Less, Sea Salt Chia, Chive & Garlic, and Fiery Chili Lime, all made from potato starch and brown rice flour plus seasonings. A 14-cracker serving contains 100 calories and 135 mg of sodium. Launched a year ago, the brand is available in 370 retail stores across the country, on Amazon.com, and at everybodyeating.com. The crackers can be purchased online by individual flavor ($25.99 for a 4-pack, or $69.99 for a 12-pack) or a flavor variety 4-pack ($25.99), and by subscription.

"Every Body Eat: New Chicago Company Raises The Bar On Inclusive Snacking", EINPresswire.com, February 24, 2021

Late July Introduces Vegetable Tortilla Chips

The Norwalk, Conn.-based, Campbell-owned snack brand’s new Non-GMO Project Verified vegetable tortilla chips, available in Beat the Heat! Red Pepper and Dangle the Carrot flavors, are made with ingredients such as chia seeds and carrot. Beat the Heat! Red Pepper features chia seeds and chipotle; Dangle the Carrot chips, made with teff seeds, are seasoned with cumin and paprika. The new vegetable line joins a portfolio of no-grain, multigrain, and classic tortilla chips in flavors such as bacon habanero, sea salt & lime, and sweet potato. The new tortilla chips are available in retailers such as Whole Foods Markets nationwide for an RRP of $3.29 per 5.5oz bag.

"Late July launches new vegetable tortilla chips in U.S.", FoodBev Media, February 24, 2021

Ulrick & Short Develops Functional Protein That Could Benefit BFY Snacks

The British supplier of clean label starches, flours, fibers, and proteins has developed a functional protein it says will help provide a complete amino acid profile to applications like better-for-you snacks. Complex 24 provides a complete amino acid profile, even in plant-based applications, and is gluten- and allergen-free, and non-GMO. Its neutral flavor profile, moreover, has minimal impact on the taste of products like protein bars and baked treats. It can also be used in hot process beverages (both dairy and plant-based) and meat substitutes, the company says.

"New functional protein enables conventional snack producers tick the protein box", BakeryAndSnacks.com, February 24, 2021

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