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Period: April 25, 2021 to May 9, 2021
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Sweets Company Unveils Snack Variety With 70 Percent Less Sugar

The Lexington, N.C.-based handcrafted sweets company has launched Thinful, a snack mix with only two grams of sugar and 60 calories per half-cup serving. A proprietary blend of natural sweetener allows Thinful to taste sweet, without an aftertaste, with 70 percent less sugar than comparable brands. Thinful snacks include popcorn, caramel corn, salty twist and waffle pretzels in Chocolatey Drizzle, Peanut Butter, Sea Salt Caramel, Snickerdoodle, and Birthday Cake flavors. Thinful will be available at Albertsons (select stores), Busch's Fresh Food Market, Central Market, Hannaford, Jewel-Osco, New Leaf Community Markets, New Seasons Market, Town & Country, and Walmart (select stores) with an MSRP of $4.99, and in three-packs online.

"Piedmont Candy Launches Thinful, A Naturally Sweetened Indulgent Snack Brand", Business Wire, April 27, 2021

Real Good Food To Divest Snack Subsidiary

The U.K.-based food company Real Good Food (RGF) will sell Brighter Foods, a producer of organic snack bars that are supplied to the global confectionery, wellness and breakfast food industries, to ecommerce company The Hut Group (THG) in a deal worth $59.6 million. Upon completion of the deal, Brighter Foods will become part of THG's Nutrition division and join a brand portfolio that includes Myprotein, Myvegan, Myvitamins, and Exante. THG said that the acquisition of Brighter Foods will allow the company to make use of knowledge and resources for formulating and producing high-quality, healthier snack bars. 

"Real Good Food divests Brighter Foods to THG", FoodBev Media , April 23, 2021

Deals, M&A, JVs, Licensing  

No Nasties Project Launches Low-Sugar Cereals With Help From Disney Characters

The Australian start-up’s low-sugar cereal range is sold in packaging featuring licensed Disney characters Elsa and Anna from Frozen and Spider Man and Incredible Hulk from Marvel. The cereal has 50 percent less sugar and contains no artificial colors, preservatives. The company will donate $50,000 to youth nutrition organizations when it reaches its goal of reducing 500 tons of sugar intake nationally every year. Australian data show that one in four Aussie kids aged from five to 14 are overweight (17 percent) or obese (7.7 percent).

"Aussie start-up launches healthy breakfast range, partners with Disney", Inside FMCG, April 22, 2021

Market News  

LT Foods Sees Global Market For BFY Rice-Based Snack

Sonipat, the Indian joint venture company of Haryana-based LT Foods and Japanese rice cracker company Kameda Seika, has begun exporting Kari Kari to Australia and the UAE. Launched last year in India, Kari Kari is a premium healthy crunchy rice-based snack that will be distributed by Aldi in Australia and eventually New Zealand, targeting young, health-conscious and “upwardly mobile consumers.” The company says it is bullish on the marketing prospects for Kari Kari domestically and in global markets. 

"LT Foods exports snacks brand 'Kari Kari' to Australia, UAE", The Hindu Business Line, April 24, 2021

Products & Brands  

U.K.’s KP Snacks Develops Hybrid Of Popcorn And Crisps

A makeover of its Butterkist brand has resulted in “popcorn crisps” dubbed Popcorners, touted as a “crossover” with only half the fat of standard potato crisps. The latest of several new releases from KP – it recently launched Krunch Mix nut snacks in Sour Cream & Chive and Texas BBQ flavors – the new Butterkist snacks are available in Sweet & Salty and Sweet Chilli at Asda stores in 80-gram bags at an RSP of £1.99 ($2.76).

"KP fuses crisps and popcorn to create 'crossover' Butterkist snacks", thegrocer.co.uk, May 26, 2021

Fatt Rebrands Its Keto Snack Line

The U.K.-based snack company that markets low-carb, low-sugar, sweetener-free keto snacks says it is extending its distribution as part of a strategy to become the market leader in the exploding category. Formerly known as FattBar, the brand is being repositioned to “increase the impact of the brand on consumers and retailers.”  Its products will be available online at Amazon and at Whole Foods Market and Planet Organic, which are stocking the Ketogenic Almond & Vanilla Cookie and the Ketogenic Nut Bar range. The rebrand encompasses packaging, company website, social media identity, and brand personality. The Fatt range of bars and cookies contain less than two grams of carbs (sugar) per portion, are high in good fats and inulin fiber, free from palm oil, gluten and GMO ingredients. 

"Keto snack brand, Fatt, has bold rebrand", Retail Times, April 27, 2021

Big Geyser Adds Overnight Oats Bar To Snack Lineup

The New York-based beverage distributor has added Forward Foods’s newest product, The Overnight Oats Bar, to its snack portfolio. Forward Foods, which makes whey protein bars, says the bars are made with non-GMO organic rolled oats rich in vitamins, minerals, fiber, and antioxidants. The bars also have ten grams of whey protein and four grams of sugar and are available in Apple Cinnamon, Banana Nut, and Classic Blueberry flavors.

"Big Geyser Adds Overnight Oats Bar by Forward Foods to its Growing Snack Portfolio", PRNewswire, April 26, 2021

Anheuser-Busch, Post Holdings Partner To Voyage Into Climate-Friendly Snacks

A collaboration between EverGrain (Anheuser-Busch) and Bright Future Foods (Post Holdings) positions the companies for a push into climate-friendly snacking. Nielsen recently found that nearly half of U.S. consumers are likely to adjust shopping to meet environmental standards, putting their dollars where their values are. Bright Future Foods’ first product launch, Airly Oat Cloud Crackers – touted as the first ever climate-positive snack – is made with oats, which the company says have a negative carbon footprint. EverGrain – created to find uses for the spent grain from AB’s brewery processes – has two product lines that can be used across a range of applications, such as the plant-based barley milk line Take Two. Additional products are slated to hit the market later this year.

"Climate friendly snacking quickly becoming the next new megatrend", BakeryAndSnacks.com, April 23, 2021

Absolutely! Gluten Free Introduces Line Of Sweet And Savory Snacks

The Kayco Foods division (Bayonne, N.J.) has debuted a line of sweet and savory snacks with revamped packaging in time to Celebrate Celiac Awareness Month (May). The new snacks are free of not only gluten, but grain, rice, corn, and dairy. Products include Absolutely! Gluten Free crackers and flatbreads in Original Variety, Toasted Onion, Everything, and Cracked Pepper flavors; Coconut Chews in Key lime and Blueberry, chocolate, and cranberry flavors; and macaroons  in Chocolate and Coconut flavors. All products are certified gluten-free and OU certified kosher. 

"Absolutely! Gluten Free Launches New Look and Varieties of Delicious Grain-Free Snacks", AB Newswire , April 21, 2021


If It’s Regenerative, And Organic, It’s Better For You

Though regenerative agriculture has been around for centuries – think “crop rotation” – the term has now been married to the increasingly popular concept of organic farming, resulting in yet another reason to charge premium prices for some foods. Not to worry, though, because an IBM study found that sixty percent of consumers are willing to change shopping habits to reduce environmental impact. Realizing that, companies with products from booze to sunflower oil to snacks have jumped on the regenerative bandwagon, passing the increased costs on to shoppers. An example in the snack segment is regenerative entrepreneur Emily Griffith, founder of Lil Bucks, a Chicago snack company trying to build a market for regenerative buckwheat with a snack one writer dubbed “granola meets birdseed.” The idea behind it, and other regenerative foods, is: if it’s better for the planet, it’s better for you, even if it costs more.

"Food industry salivates over lucrative new type of organic food", The Australian Financial Review, April 26, 2021

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