A makeover of its Butterkist brand has resulted in “popcorn crisps” dubbed Popcorners, touted as a “crossover” with only half the fat of standard potato crisps. The latest of several new releases from KP – it recently launched Krunch Mix nut snacks in Sour Cream & Chive and Texas BBQ flavors – the new Butterkist snacks are available in Sweet & Salty and Sweet Chilli at Asda stores in 80-gram bags at an RSP of £1.99 ($2.76).
"KP fuses crisps and popcorn to create 'crossover' Butterkist snacks", thegrocer.co.uk, May 26, 2021
The U.K.-based snack company that markets low-carb, low-sugar, sweetener-free keto snacks says it is extending its distribution as part of a strategy to become the market leader in the exploding category. Formerly known as FattBar, the brand is being repositioned to “increase the impact of the brand on consumers and retailers.” Its products will be available online at Amazon and at Whole Foods Market and Planet Organic, which are stocking the Ketogenic Almond & Vanilla Cookie and the Ketogenic Nut Bar range. The rebrand encompasses packaging, company website, social media identity, and brand personality. The Fatt range of bars and cookies contain less than two grams of carbs (sugar) per portion, are high in good fats and inulin fiber, free from palm oil, gluten and GMO ingredients.
"Keto snack brand, Fatt, has bold rebrand", Retail Times, April 27, 2021
The New York-based beverage distributor has added Forward Foods’s newest product, The Overnight Oats Bar, to its snack portfolio. Forward Foods, which makes whey protein bars, says the bars are made with non-GMO organic rolled oats rich in vitamins, minerals, fiber, and antioxidants. The bars also have ten grams of whey protein and four grams of sugar and are available in Apple Cinnamon, Banana Nut, and Classic Blueberry flavors.
"Big Geyser Adds Overnight Oats Bar by Forward Foods to its Growing Snack Portfolio", PRNewswire, April 26, 2021
A collaboration between EverGrain (Anheuser-Busch) and Bright Future Foods (Post Holdings) positions the companies for a push into climate-friendly snacking. Nielsen recently found that nearly half of U.S. consumers are likely to adjust shopping to meet environmental standards, putting their dollars where their values are. Bright Future Foods’ first product launch, Airly Oat Cloud Crackers – touted as the first ever climate-positive snack – is made with oats, which the company says have a negative carbon footprint. EverGrain – created to find uses for the spent grain from AB’s brewery processes – has two product lines that can be used across a range of applications, such as the plant-based barley milk line Take Two. Additional products are slated to hit the market later this year.
"Climate friendly snacking quickly becoming the next new megatrend", BakeryAndSnacks.com, April 23, 2021
The Kayco Foods division (Bayonne, N.J.) has debuted a line of sweet and savory snacks with revamped packaging in time to Celebrate Celiac Awareness Month (May). The new snacks are free of not only gluten, but grain, rice, corn, and dairy. Products include Absolutely! Gluten Free crackers and flatbreads in Original Variety, Toasted Onion, Everything, and Cracked Pepper flavors; Coconut Chews in Key lime and Blueberry, chocolate, and cranberry flavors; and macaroons in Chocolate and Coconut flavors. All products are certified gluten-free and OU certified kosher.
"Absolutely! Gluten Free Launches New Look and Varieties of Delicious Grain-Free Snacks", AB Newswire , April 21, 2021
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