Scion Of Singapore Snack Firm Is Revitalizing Her Family’s Products, Image

Esther Loo, the third-generation scion and current head of marketing of the Tai Sun brand of nuts and chips, was well aware that the company’s outdated image needed an overhaul. Market research told her that branding – not product quality – was the root of the problem: packaging was a mess, and “there was no real formatting for the brand as a whole.” What’s more, younger consumers really didn’t know about the products, and therefore were not buying them. Loo launched a repositioning campaign, complete with brand bibles and product segmentation. Tai Sun’s current portfolio now includes brands like Nature’s Wonders, Treatz, UCA, and more. Nature’s Wonders will be rolling out new nuts and mixes, and Treatz will receive a significant revamp. And Loo wants to convey to the public – using social media etc. – that healthy snacks such as pecans and macadamias, often thought of as premium nuts, are not necessarily out of reach.

"How third-generation Tai Sun scion Esther Loo is reinventing the traditional nuts company", The Peak Magazine, September 02, 2021

Nature's Path’s New Granolas And Cereals Are Keto-Friendly

The Canadian (B.C.) organic breakfast and snack food company’s new line of keto products includes two organic cereals – Cinnamon Toast Organic Keto and Dark Chocolate Organic Keto – as well as three new Ketola Crunch granolas: Toasted Pumpkin Seed & Vanilla Nut, Dark Chocolate Chip & Nut, and Blueberry & Cinnamon Nut. The products are organic, keto-certified, non-GMO, plant based, gluten-free, dairy-free, and contain no artificial sweeteners or flavors. They contain seven grams of protein and three grams of net carbs per serving; the keto granolas contain five grams of protein and up to three grams of net carbs per serving. They are available at U.S. retailers including Whole Foods and Kroger and online.

"Cutting Carbs? Nature's Path is Thrilled to Announce They are Too!", PR Newswire, September 07, 2021

Canada’s Modern Plant-Based Foods To Be Sold At Aldi

The British Columbia plant-based food company announced that its Snacks from the Sun “Popped Potato Crisps” will be sold at 285 Aldi stores in Canada. Modern Plant-Based Foods’ portfolio includes meat and dairy-free alternatives, soups, and vegan snacks. “Popped Potato Crisps” are made from potatoes, whole grains, and seasonings, then popped. The chips, available in four flavors at U.S. and Canadian retail stores, are vegan and free of gluten, cholesterol, and saturated fat. 

"Plant-based ‘Popped Potato Crisps’ to roll out at Aldi retail locations in Germany", Potato News Today, September 06, 2021

Tata Consumer Products Rolls Out Tata Soulfull Millet-Based Foods

The Mumbai, India-based food and beverage company announced new branding for the Tata Soulfull product range, integrating the Tata logo. The range is focused on the health and wellness food market with a portfolio of millet-based products for kids and adults. The Tata Soulfull logo will be integrated into all touchpoints for the brand across online platforms, marketing collaterals, and packaging. Tata Consumer Soulfull Pvt Ltd became a 100 percent subsidiary of Tata Consumer Products in February 2021. Tata Soulfull’s snacks and breakfast cereals include Ragi Bites and Millet Muesli, as well as plant-based protein drinks like Smoothix.

"Tata Consumer Products announces rollout of 'Tata Soulfull' brand name", Tata Consumer Products, September 03, 2021

RW Garcia Relaunches Amazon Product Page

The Scotts Valley, Calif.-based brand of BFY chips and crackers has relaunched its Amazon product page featuring the most popular sizes of its organic, non-GMO snacks. The revamped page has fresh brand imagery and will initially offer a selection of snacks, including Organic Corn Chips (Blue): (8.25-ounce bag); and Organic Corn Chips (BBQ and Chili Cheese, 7.5-ounce bags). Organic Corn Chips are sold on Amazon in packs of four for $29.99. The brand said it will also launch its Yellow Corn Chips and popular cracker varieties in the near future.

"Better-for-you Snack Brand RW Garcia Relaunches Amazon Page", PR Newswire, September 02, 2021

Campbell Soup’s Snack Unit Bets Heavily On Innovation

The company’s snack business, which reported a five percent increase in net sales during the 12 months ending in August of last year, benefited from the stay-at-home lifestyle created by the pandemic. But the company is not resting on its laurels. When research found that spicy was the most requested Goldfish flavor, the company partnered with Frank's RedHot to create a limited-edition hot-sauce Goldfish cracker. The flavor takes the snack beyond the traditional kids/parents market into an older consumer demographic. As to marketing, the company is considering different channels and platforms, like Twitch, Hulu, and TikTok.

"Road to Brandweek: How Campbell Snacks Plans to Evolve With Its Customers", Adweek , September 07, 2021

Holy Crap Cereals Boosts Production To Fulfill Orders From New Distribution Partners

The Toronto, Ont.-based brand of health and wellness company Plant&Co. Brands Ltd. is boosting production at its Gibson, B.C., factory to fulfill orders from recently introduced Longo Brothers Fruit Markets and Highland Farms. Longo's has expanded over the years to include 36 locations throughout the greater Toronto and Hamilton areas in Ontario. All five Holy Crap flavors contain certified organic, non-GMO, kosher, and gluten free ingredients, such as hemp seed, buckwheat, chia seeds, and gluten-free oats. 

"Plant&Co's Holy Crap Cereals Increases Production to Fulfill Orders from New Distribution Partners Including Longo's", Newsfile Corp, September 02, 2021

GreenSpace Expands Distribution Into Unnamed Canadian Retail Chain

The Toronto-based organic and plant-based food company said it has “secured new distribution into one of Canada's largest department store chains.” The company said the new arrangement will put the Central Roast snack nuts brand into the unnamed chain's 500 outlets across Canada beginning in October, ahead of the busy holiday season. GreenSpace develops, markets, and sells premium food products within the fast-growing natural and organic categories. Among the largest Canadian department store chains are Nordstrom, Hudson’s Bay, and TJX Companies (Zayre). Shares of GreenSpace Brands spiked higher on the Toronto stock exchange after the announcement. 

"News of Healthy Snack Coming to a Major Retailer Sends Shares Higher", Baystreet , September 07, 2021

Myracle Kitchen Expands Beyond Plant-Based Milk Into Snacks

After successfully launching a plant-based coffee creamer, the N.Y.-based start-up has debuted a line of better-for-you alternatives to cookies and candy. Bite-size, crunchy Coconut Bytes are made with coconut, tapioca, and a pinch of sea salt. They contain no gluten, cane sugar, or dairy, are a good source of fiber and are certified USDA Organic, non-GMO, and vegan. They are available in chocolate, caramel and original flavors online beginning this month and nationwide in retailers in the coming months. The launch will be supported by a social media and influencer campaign. Myracle Kitchen is a sister brand of the U.K.'s Rebel Kitchen.

"Myracle Kitchen Launches New Organic Coconut Snack", The Shelby Report, September 03, 2021

Potato Chips Starting To Disappear From Office Vending machines In U,K,

Suppliers of office vending machine snacks in the U.K. are substituting products with longer shelf life, thanks to a dearth of snacking office workers. According to reports, traditional fried potato chips (crisps) are disappearing from vending machines, replaced by crackers such as Mini Cheddars that can last twice as long. Because of a slowdown in potato chips turnover, they go stale in the machines. "We would hope this time next year we would start to see 2019 levels of business," said David Llewellyn, chief executive of the Automatic Vending Association, although expectations are that British workplaces will remain emptier over the next year.

"Crisps vanish from vending machines as workers stay at home", The Telegraph , September 01, 2021