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Period: October 3, 2021 to October 10, 2021
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Pop Star Brothers Launch Popcorn Brand

The Jonas Brothers – Nick, Joe, and Kevin – have teamed up with food and beverage platform The Naked Market to launch a vegan “artisanal” treat inspired by a bowl of popcorn Nick first had more than a decade ago. Rob’s Backstage Popcorn – named after long-time friend Rob Garbowsky – is available for nationwide delivery on eatrobs.com. The brothers say the key to Rob’s popcorn is Garbowsky’s “secret seasoning,” which they describe as “a perfect mix of sweet and savory.” The popcorn is vegan, GMO-free and gluten-free. Rob's Backstage Popcorn is sold in a four-pack for $19.99

"How An Impromptu Sleepover Led to the Jonas Brothers Launching a Popcorn Brand", Rolling Stone , October 05, 2021

Michele’s Granola Says Its New Muesli Cereal Has Only Three Grams Of Sugar

The Timonium, Md.-based maker of small batch granola and muesli cereal has added its lowest sugar variety, Michele’s Apple Cinnamon Toasted Muesli, to the product lineup.  The new variety is a toasted oat-based cereal with nuts, seeds, apples, and raisins, and a total of three grams of sugar per serving. Two grams of sugar occur naturally in the dried fruit, while one gram is added via pure maple syrup. The company introduced its original Toasted Muesli in 2015. The brand also bakes a line of handmade granola cereals containing all-natural ingredients. The company says it was on a 20-25 percent annual growth trajectory before 2019, but doubled that rate from 2019-2020.

"Michele's Granola Adds a New Low-in-Sugar Muesli Cereal to its Product Line", EIN Presswire , September 28, 2021

U.K.’s Native Snacks Introduces Eco-Friendly Vegan Prawn Crackers

Available in Original Prawn and Sweet Chilli flavors, the crackers will be in Asda’s vegan aisles in 222 stores from October 4 at an RRP of $2.16 for 60-gram sharing bags, and at Planet Organic, the Vegan Kind Supermarket, and online. The prawn-free snacks are delicately flavored with a light, crunchy texture, similar to traditional prawn crackers, but only 99 calories per serving. The brand says that by offering a prawn-free alternative snack, it will save 2,226 metric tons of CO2 and 460,000 prawns for every 100,000 bags sold.

"Native Snacks launches first vegan prawn crackers in major U.K. retailer", Vegan Food & Living, September 22, 2021


Report: U.K. Consumer Attitudes Toward Bagged Snacks Since Pandemic Onset

Research by Lumina Intelligence has spotlighted several trends of interest to snack makers in the U.K. One third of Brits, for example, are likely to eat traditional snacks along with BFY snacks, rationalizing that they need to counter "moments of comfort and indulgence" with more permissible options. Older consumers (65+) not only shun on-pack health information the most (36 percent) and are least likely to consider health at all when buying into the category (35 percent). They are also the least adventurous when it comes to trying new flavors, unlike 35 to 44-year-olds, who are most likely to try something new. Other findings focus on frequency of eating bagged snacks, the favorite bagged snack of all, package recycling tendencies, etc.

"Lockdown snacking, healthy options and recycling: 10 charts explaining U.K. attitudes to bagged snacks", thegrocer.co.uk, September 22, 2021

Marketing & Advertising  

KIND Snacks Hires U.K. Agency Frank PR

The New York-based unit if Mars hopes the agency will be able to deliver integrated brand-building campaigns to boost the U.K. presence of the brand. Frank has developed several PR campaigns for the brand, including the launch of a social media barometer mapping kind and unkind moments during the pandemic (the Kind Curve Index); and a campaign featuring a traveling, interactive billboard that delivered heartfelt messages to its users' families and friends in lockdown (Driving Kindness). KIND Snacks joins Frank’s portfolio of food and drink clients, which include Burger King, Jammie Dodgers, Tyrells, and Weetabix.

"KIND Snacks hires U.K. PR agency", PR Week, September 22, 2021


Quinn Launches Lentil-Based Pretzel Snack

While bolstering its board of directors in preparation for future growth, the Boulder, Colo.-based snacks company has launched plant-based Cheezy Style Filled Nuggets, a gluten-free, non-GMO Project-verified, corn-free, soy-free, dairy-free, and vegan-friendly snack made with lentil flour.New tyo the board are Michele Meyer, former president of the snacks operating unit at General Mills, Inc. and an operating partner at NewRoad Capital Partners, along with John Foraker, chief executive officer of Once Upon A Farm and formerly with Annie’s. Foraker and actress Jennifer Garner founded Once Upon A Farm, a baby food company. Foraker said Quinn’s “momentum and vision are extremely compelling.”

"New additions to board will help Quinn scale up", Baking Business, September 22, 2021

Products & Brands  

Crunchmaster Debuts Popped Cassava Snacks

The Loves Park, Ill.-based subsidiary of snack maker TH Foods says its Bistro Crisps are grain-free, paleo, vegan, certified gluten-free, non-GMO Project verified, and kosher. Naturally colored with turmeric and available in vegan cheddar, nacho, and Margherita pizza flavors, the olive oil-popped cassava crisps contain 120 calories per 63-crisp serving and are made with cassava root flour, tapioca starch, coconut flour, and sesame flour. Crunchmaster’s snack portfolio also includes multi-seed and multi-grain crackers, grain-fee and protein snack crackers, and protein brownie thins.

"New Crunchmaster offering ushers in ‘new realm of snacking’", Food Business News, October 05, 2021

Upcycled Corn Germ Is The Core Of Kazoo Snacks

Billed as the “first water-saving tortilla brand,” the Dallas, Texas-based snacks are made with 40 percent upcycled corn germ, repurposed from the U.S. corn starch industry that produces germ as a by-product. Traditional tortilla chip companies use 100 percent virgin growth corn. According to the company, the reclaiming and upcycling reduces Kazoo's water footprint by at least 20 gallons per bag.    Kazoo Snacks' tortilla chips, available in Restaurant Style, Bite-sized, and Lime Zest varieties, are vegan, kosher, gluten-free, 140 calories per serving, and rich in fiber, calcium, potassium, and 100 percent natural ingredients. The snacks are sold at an SRP of $4.99 per 11-ounce bag at Hyvee and Market of Choice, and will soon arrive on shelves in Whole Foods Northern California and on Amazon. 

"Kazoo Snacks Releases the World's First Water-Saving Tortilla Chip", PR Newswire, September 23, 2021


Singapore Snack Company Ventures Into Vending Machines

Boxgreen, whose main business is healthy packaged snacks, has ventured into the vending machine business. The company, whose healthy snacks include nut mixes, mushroom chips, and soy crisps, hopes its snacks and vending machines can deliver an alternative to salty and fatty snacks, confectionery, and sugary drinks. Boxgreen rolled out its first vending machine in 2017, and this year deployed ten more. Ten percent of its total revenue is now contributed by vending machine sales from corporate offices, where the firm sees rising demand for healthier snacks, and from gyms, country clubs and other organizations.

"From food loss to healthier choice: Why vending machines are trending in new categories", Food Navigator Asia, October 04, 2021

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