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Period: November 7, 2021 to November 14, 2021
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Acti-Snack Launches Line Of Granolas

The Northern Ireland-based specialist in healthy snacking’s two new granolas are High Protein Peanut Butter Granola, made with 30 percent peanut butter plus wholegrain oats, nuts and seeds, and Keto Dark Choc Almond Granola (toasted coconut, nuts, seeds and cocoa), which “taps into the demand for low-sugar and lower-carb products.”  Each serving of the peanut butter-based granola has 23 percent protein, plus fiber, iron, magnesium, and potassium. Kestrel Foods, owner of Acti-Snack, serves the retail, foodservice, and ecommerce channels for both Acti-Snack and Forest Feast products.

"Bronagh sees plant-based foods key to growth at Craigavon’s Acti-Snack", The News Letter (Northern Ireland), November 08, 2021

Mercadona Debuts Own-Brand Breakfast Cereals In Its Stores

The Spanish supermarket chain’s “cereal mix” is a blend of top-quality healthy cereals: oats, puffed rice, cornflakes, and quinoa, and contains no added sugar or sweeteners. The company says the cereals can be combined with milk, yogurt, vegetable drinks, or liquid yogurt, as well as toppings, such as nuts, pure cocoa, or fruit. According to the company, puffed oats are high in fiber and provide 10 percent plant-based protein. Quinoa is a low-fat food that also delivers a significant dose of fiber.

"Mercadona launches a new product for a healthy breakfast and snack", CodeList, November 05, 2021

Deals, M&A, JVs, Licensing  

Ireland’s Valeo Foods Buys Savory Snack Maker

In its second acquisition since since being acquired by private-equity giant Bain Capital earlier this year, the Dublin-based multinational producer of branded food and beverage products has acquired savory-snacks supplier Freshers Foods, based in northwest England. The company’s main product is pork scratchings (fried pork rinds) that it sells under its own brand, Openshaws, and co-manufactures for the Snaffling Pig Co and Awfully Posh brands. In August, Valeo Foods acquired U.K. meat-snacks business New World Foods Europe, the owner of brands such as Wild West beef jerky. Valeo Foods plans to house Freshers Foods with New World Foods.

"Valeo Foods gobbles up U.K. snacks firm Freshers Foods", Just Food, November 09, 2021

Finance, Economics, Tax  

IWON Organics Closes Financing Round, Foresees Doubled Sales Again

The Corte Madera, Calif., organic legume-based protein snacks, cereal, and granola company has closed a $1 million financing round involving friends and family. Acknowledging that its core business remains salty snacks – “it's what people know us for" – a company spokesman said it is focusing more heavily on a health and wellness brand platform “built on the back of legumes.” The company uses a variety of plant-based ingredients in its portfolio, including navy beans, brown rice flour, pea protein, rice protein, and fava beans. The company’s products are sold in Southern California’s retail market, including Erewhon, Jimbo's, and several independent stores. But it is expanding into Sprouts, Wegmans, and Whole Foods Canada with its cereal and granola lines. The company doubled sales this year and expects to do the same, or better, in 2022

"IWON Organics closes funding round and predicts up to 150 percent growth in 2022", FoodNavigator-USA.com, November 04, 2021

Market News  

Nature's Path Acquires Controlling Interest In Anita's Organic Mill

The Richmond, Canada-based organic breakfast and snack food company says its acquisition of the Canadian manufacturer of organic whole-grain flours furthers its vision “to transform the health of people and the planet through its organic food.” The company already uses Anita’s flour in some of its products, including Heritage Flakes and Flax Plus cereals. Founded in 1997, Anita’s also produces sprouted flours, cereal, flour blends, mixes, and certified gluten-free baking ingredients. The company will retain its own branding within Nature’s Path.

"The Nature's Path Family of Brands is Expanding!", PR Newswire, November 09, 2021

Marketing & Advertising  

Cereal Partners U.K. Teams With Cholesterol Charity To Promote Whole Grains

The British joint venture of Nestlé and General Mills is partnering with Heart U.K. to promote the consumption of whole grain for International Whole Grain Day (November 16, 2021). CPUK will be running a competition on the Heart U.K. website during November offering three families a chance to win a year’s supply of Nestlé whole grain cereals. The charity will share whole grain cereal recipes featuring Nestlé’s non-HFSS product, Cheerios Vanilla O’s, along with Shredded Wheat Bitesize, Shredded Wheat Big Biscuit, and Shreddies the Simple One. Heart U.K. will also focus its November newsletter on whole grains and promote the benefits of a high fiber diet across its social channels.

"Cereal Partners U.K. teams up with Heart U.K. to encourage consumers to eat more whole grain", Food & Drink International, November 03, 2021

Products & Brands  

Howdah Introduces Ancient Grain Snacks

The U.K.-based snack brand with ties to India – “howdah” is a carriage-chair strapped to the back of an elephant – says its new Tandoor Chilli Ancient Grain Chips are made with ancient grain flours, aromatic cumin, chilli, and tandoor spices, and are free from artificial flavors and preservatives. The chips come in 130-gram bags and are available in farm food shops, fine food halls, and on the Howdah website, for £2.60 ($3.51) per bag. The company also produces a line of authentic Indian snacks, which includes Bombay Mix, Onion Bhaji crunchy half-moons, Masala Dippers, and Bakarwadi. Some of these are sold by Sainsbury’s.

"Howdah Launches New ‘Ancient Grain’ Snack Range", Kam City, November 04, 2021


Supply Chain Crisis, Global Warming Lead To Rising Prices, Supply Shortages

Like many companies worldwide, San Francisco, Calif.-based bakery Nana Joes Granola is being hurt by one of the unforeseen commercial side effects of the pandemic – namely, the supply chain crisis and its by-products, shortages and higher prices. The company blends only a few agricultural ingredients – rolled oats, nuts, seeds, and coconut – but they are sourced from all over the world. In addition, over the past 18 months prices have soared and availability tightened because of crop shortages caused by climate change. The owner of Nana Joes says so far, she has not passed rising costs on to her customers. However, she expects to pay $342,000 more for raw materials for next year’s products, up 52 percent from before the pandemic. So, price hikes – the granola now retails for $9 to $11 a bag – may be on the horizon.

"Why is stuff costing more? The case of one granola maker shows a supply chain in crisis", The San Francisco Chronicle, November 08, 2021

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