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The company, a subsidiary of Eat Well Investment Group (Vancouver, Canada), has launched its better-for-you plant-based twists in 350 Federated Co-operatives Limited stores under the COOP Pure Brand. The plant-based snacks were created by Sapientia founder Eugenio Bortone, the inventor of the Twisted Cheeto. Sapientia says it created the plant-based twisted curls for consumers seeking healthier snack foods with increased protein and nutritional credentials. They are baked rather than fried, so they contain 30 percent less calories, as well as three-to four-times more protein, and four- to five-times fiber. The initial launch consists of Ketchup and Cheese flavors. Chili Lime and Mediterranean flavors will be available shortly.
"Eat Well Group Wholly-Owned Portfolio Company Sapientia Technologies, LLC Launches Plant-Based Snacks Developed by the Inventor of Twisted Cheeto's, with Federated Co-op Stores Across Western Canada", Business Wire, December 14, 2021
Food entrepreneurs in the Southeast Asian country are rapidly developing pot-infused food products, now that the government has removed most of the marijuana plant from the list of banned narcotics. Leaves, stalks, stems, and roots – but not flowers and seeds – can now be used to make medicine, health products, food, and cosmetics. To help educate citizens about THC food products, a school in Bangkok known as TCDC Commons Seacon Square recently organized an exhibition titled "Ganja Appetit." One of the administrators of the school said “’Ganja Appetit' informed visitors about the legalization of cannabis in Thailand, how to make cannabis-infused food products, and the first steps entrepreneurs have to know." Among the new edibles are jelly, ice cream, sun-dried bananas, cookies, grilled fish chill paste, and fermented fish sauce.
"A growing business ", Bangkok Post, December 13, 2021
Noting that the new sugar free, non-HFSS cereal brand is "closer nutritionally and price aligned to protein supplements," former Vita Coco brand and sales managers Kit Gammell and Jac Chetland named their brainchild Surreal. The product will debut in the U.K. with four flavors: Cocoa, Peanut Butter, Frosted, and Cinnamon, all with 13 grams of protein and five grams of net carbs per bowl (rsp: £6/210g) and made with such as tapioca starch and inulin, but no cereal grains. The brand plans to give out 30,000 bowls in a sampling campaign, and will begin filling orders by the end of December, with Amazon and a DTC launch in January. The cereal has attracted the attention of investors such as Proper founder Ryan Kohn, former Sir Kensington's CEO Mark Ramadan and entrepreneur Mervyn Davies.
"Vita Coco duo add non-HFSS cereal brand", The Grocer, December 11, 2021
The Lakeville, Minn.-based company says its new media campaign is designed to hold onto all of the Great Grains customers it acquired during the pandemic. The healthy and flavorful theme is one that Post Consumer Brands will evolve during 2022 under the “Recipe For Great” platform, the first major Great Grains campaign since 2016. According to the company, during the pandemic consumers were willing to pay more for premium cereals. Brand manager Joe Christenson said, “We had lots of people who reached out to us for the first time.” The first creative iteration of “Recipe For Great” is a 15-second video from the Barkley agency titled “The Beauty of the Harvest.” Post said dollar sales of Great Gains rose 8.7 percent in 2020 versus the previous year. From October of 2020 to October 2021, the brand was up 2.6 percent.
"Great Grains Cereal Tailoring Creative To Flavor Varieties", MediaPost, Marketing Daily, December 09, 2021
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