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Period: December 19, 2021 to December 26, 2021
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Comment & Opinion  

Breaking Through India’s Snack Product Clutter Is No Easy Task For Start-Ups

Food industry analysts in India say sustained profitability is tough for snack start-ups, but there is a demand-supply gap that new companies can leverage. There are plenty of packaged and healthy snacks on the market, so new brands try to rise above the clutter by straddling the indulgence-versus-health marketing message: “no chemicals or preservatives,” “baked instead of fried.” and “no added sugars” have become the buzzwords that attract buyers. Entry-level pricing also plays a role in luring consumers. “We want to democratize the better-for-you category with healthier snacking at an affordable premium positioning,” says Anuj Krishan, co-founder of Forbidden Foods. Other marketing ploys include free sampling at stores and alternate consumer outreach channels, like partnering with local sports, cultural, and lifestyle events.

"Snacking more during WFH? You're not alone", Economic Times (E-Paper Edition) , December 15, 2021

Companies, Organizations  

RIND Introduces “Island Inspired” Snacks

The New York-based company known for its upcycled dried fruit peel snacks is introducing a limited-edition, island-inspired rind blend made with made with rescued, overripe, and slightly imperfect skin-on fruits. The new Island variety includes sweet honeydew melon, mandarin orange, and banana bites. The Island snacks have no added sugar or sulfites, contain 100 calories per serving, four grams of fiber per bag, and are vegan, gluten-free, kosher, and non-GMO verified. Island Blend will be available on RINDSnacks.com for a limited time while supplies last.

"RIND Sends Snackers Summer Packing with Limited-Edition Launch of Luscious ISLAND Blend", PR Newswire, December 19, 2021

Deals, M&A, JVs, Licensing  

Hain Celestial Group Acquires Parmcrisps Maker In $259M Deal

The Lake Success, N.Y.-based maker of organic and natural products paid $259 million to Clearlake Capital Group (Santa Monica, Calif.) for Proven Brands, Inc. and KTB Foods, Inc. (That's How We Roll, Montclair, N.J.), the makers of the Parmcrisps crisps and Thinsters crunchy cookies brands. The purchase will be financed with loans. Clearlake acquired the company in 2014 and subsequently acquired Kitchen Table Bakers, the makers of ParmCrisps, in 2016.  

"U.S. Hain Celestial snaps up Parmcrisps, Thinsters snacking brands", Food Business News, December 14, 2021

Innovation & New Ideas  

Clif Bar & Co. Creates In-House Product Incubator

The Emeryville, Calif.-based energy foods and drinks company’s Trailblazers Incubator is tasked with developing growth avenues. Its first venture, a line of plant-based, clean-label jerky for dogs set to launch nationally in early 2022, will form the basis of a Clif Pet portfolio of products. The incubator will also build a pipeline of products for humans, including "completely disruptive" snacks set to launch soon. CEO Sally Grimes has said she plans to double the company’s sales to $2 billion and expand its "fit for movement" portfolio.

"Clif Bar launches incubator to pursue disruptive innovation", Food Dive, December 14, 2021

Solina: Beneficial Snacking Is Replacing “Mindless Munching”

The French company that specializes in customization of food ingredients for manufacturers says that consumer demand for more healthy and tasty snacks – and less “mindless munching” – requires food companies to do things much differently. That often means reformulation of current product lines to remove or lower fat, sugar and salt content, and development of better-for-you snacks that contain natural ingredients and deliver functional benefits. Solina says it is helping manufacturers accomplish this with a “four-pillar” approach: a chef approach for developing unique flavors; a technical approach to assure processability and minimum waste; a local approach that considers taste preferences and agility in sourcing; and a nutritional approach informed by knowledge of ingredients with nutritional or functional properties.

"Unlocking pathways to healthier snacks", Food Navigator, December 13, 2021

Products & Brands  

Sapientia Technologies Debuts Plant-Based Snack

The company, a subsidiary of Eat Well Investment Group (Vancouver, Canada), has launched its better-for-you plant-based twists in 350 Federated Co-operatives Limited stores under the COOP Pure Brand. The plant-based snacks were created by Sapientia founder Eugenio Bortone, the inventor of the Twisted Cheeto. Sapientia says it created the plant-based twisted curls for consumers seeking healthier snack foods with increased protein and nutritional credentials. They are baked rather than fried, so they contain 30 percent less calories, as well as three-to four-times more protein, and four- to five-times fiber. The initial launch consists of Ketchup and Cheese flavors. Chili Lime and Mediterranean flavors will be available shortly.

"Eat Well Group Wholly-Owned Portfolio Company Sapientia Technologies, LLC Launches Plant-Based Snacks Developed by the Inventor of Twisted Cheeto's, with Federated Co-op Stores Across Western Canada", Business Wire, December 14, 2021

Thailand’s "Ganja Appetit" Initiative Informs People About Edible Pot

Food entrepreneurs in the Southeast Asian country are rapidly developing pot-infused food products, now that the government has removed most of the marijuana plant from the list of banned narcotics.  Leaves, stalks, stems, and roots – but not flowers and seeds – can now be used to make medicine, health products, food, and cosmetics. To help educate citizens about THC food products, a school in Bangkok known as TCDC Commons Seacon Square recently organized an exhibition titled "Ganja Appetit." One of the administrators of the school said “’Ganja Appetit' informed visitors about the legalization of cannabis in Thailand, how to make cannabis-infused food products, and the first steps entrepreneurs have to know." Among the new edibles are jelly, ice cream, sun-dried bananas, cookies, grilled fish chill paste, and fermented fish sauce. 

"A growing business ", Bangkok Post, December 13, 2021

Former Vita Coco Execs Launch Sugar-Free Cereal

Noting that the new sugar free, non-HFSS cereal brand is "closer nutritionally and price aligned to protein supplements," former Vita Coco brand and sales managers Kit Gammell and Jac Chetland named their brainchild Surreal. The product will debut in the U.K. with four flavors: Cocoa, Peanut Butter, Frosted, and Cinnamon, all with 13 grams of protein and five grams of net carbs per bowl (rsp: £6/210g) and made with such as tapioca starch and inulin, but no cereal grains. The brand plans to give out 30,000 bowls in a sampling campaign, and will begin filling orders by the end of December, with Amazon and a DTC launch in January. The cereal has attracted the attention of investors such as Proper founder Ryan Kohn, former Sir Kensington's CEO Mark Ramadan and entrepreneur Mervyn Davies.

"Vita Coco duo add non-HFSS cereal brand", The Grocer, December 11, 2021

Post Stresses Flavor, Healthy Ingredients In Great Grains Ad Campaign

The Lakeville, Minn.-based company says its new media campaign is designed to hold onto all of the Great Grains customers it acquired during the pandemic. The healthy and flavorful theme is one that Post Consumer Brands will evolve during 2022 under the “Recipe For Great” platform, the first major Great Grains campaign since 2016. According to the company, during the pandemic consumers were willing to pay more for premium cereals. Brand manager Joe Christenson said, “We had lots of people who reached out to us for the first time.” The first creative iteration of “Recipe For Great” is a 15-second video from the Barkley agency titled “The Beauty of the Harvest.” Post said dollar sales of Great Gains rose 8.7 percent in 2020 versus the previous year. From October of 2020 to October 2021, the brand was up 2.6 percent.

"Great Grains Cereal Tailoring Creative To Flavor Varieties", MediaPost, Marketing Daily, December 09, 2021


Food Companies Rush To Meet Demand For Snacks Serving A Variety Of Trends

New snacks are being created to meet consumer demand for health, indulgence, sustainability, and freshness. Trend watchers expect the category to continue accelerating and fragmenting into 2022. Nestlé SA, for example, has introduced chilled Rallies Nut Butter Bombs for consumers seeking an indulgent treat with no preservatives. TH Foods, Inc., owner of the Crunchmaster brand, recently introduced Bistro Crisps, a cassava-based grain-free, paleo, vegan, and gluten-free snack containing 120 calories in 63 crisps.

"Slideshow: Snack innovation is surging", Food Business News, December 08, 2021

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