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Period: March 27, 2022 to April 3, 2022
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

U.K. Chip Brands Race To Release HFSS-Compliant Snacks

Walkers has unveiled its first fully non-HFSS crisps range called '45% Less Salt'. The line will be available this month in three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar. Meanwhile, KP Snacks will reformulate products across its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands due to UK government restrictions regarding the promotion of HFSS products. By June, Hula Hoops Puft will be available in three non-HFSS flavors: Salt, Salt & Vinegar and Beef. Its Penn State brand will release a non-HFSS Chilli flavour of its pretzels by the end of the month, followed by Sour Cream in May. Kettle Foods has taken a different approach by launching a separate non-HFSS bread snacks range. 'Bread Bites' will first roll into Morrisons by the end of the month and will be available in three flavours: Focaccia Bites with Sea Salt, Rosemary & Extra Virgin Olive Oil; Naan Bites with Spiced Onion Bhaji with Chilli & Toasted Onion; and Sourdough Bites with ...  More

"Walkers launches its first non-HFSS crisps range with ‘half the salt’", The Grocer, March 19, 2022

Companies, Organizations  

Brazi Bites Debuts New Pizza Bites Line

Latin-inspired better-for-you brand Brazi Bites announced the launch of its new Pizza Bites line. The snack is positioned as a cleaner, healthier take on the familiar snack and will be available in three varieties: Four Cheese, Pepperoni and Supreme. Pizza Bites will be in the freezer section and are gluten-free, high in protein and made without artificial ingredients. The bites are made with the same dough Brazi Bites uses for its Brazilian Cheese Bread. The brand also sells Empanadas and Breakfast Sandwiches. Its products are sold online on its website and Amazon or in conventional stores including Whole Foods, Target, and Costco.

"Brazi Bites Launches New Better-For-You Pizza Bites Line", PRNewswire, March 22, 2022

Eat The Change Debuts Carrot-Based Fruit Snacks

Vegan snack start-up Eat the Change revealed its second product at Expo West, Organic Cosmic Carrot Chews. Carrots are cooked, marinated in fruit juice then dehydrated to create a clean, healthy alternative to fruit snacks. Cosmic Carrot Chews are available in three varieties: Sour Cherry Berry Blast Off, Orange Mango Moonbeam and Apple Cinnamon Asteroid. Eat the Change hopes to disrupt the growing $5 billion fruit snack market by introducing the ‘first-to-market’ vegetable snack for kids. 

"Fruit snacks without the fruit? Eat the Change's Cosmic Carrot Chews offer new twist on an old favorite", FoodNavigator-USA.com, March 18, 2022

Fairfields Farm Goes 100% Vegan With Reformulation of Cheese & Onion Chips

U.K.-based artisan chip brand Fairfields Farm has relaunched its Cheese & Onion flavor chips with a vegan recipe. This signifies the brand’s transition to being entirely dairy-free, meat-free and gluten-free. Fairfields Farm’s full range includes Lightly Sea Salted, Sea Salt & Aspall Cyder Vinegar, Bacon & Tomato, Rib of Beef, Sweet Chilli and Sea Salt & Black Pepper. Its new flavor will be available from the end of the month on its website as well as the East of England Co-op and independent retailers nationwide.  

"Fairfields Farm Goes 100% Vegan with new Vegan Cheese & Onion crisps", RetailTimes.co.uk , March 17, 2022

PeaTos Goes 100% Vegan

Snack company PeaTos has recently transitioned to an all-vegan brand. The brand specializes in making popular, nostalgic American “junk” food healthy and aims to replace corn-based snacks with its natural, pea-based ingredients, challenging dominant industry players by offering the same taste in a healthier, vegan format. PeaTos currently offers five varieties of snacks, including Onion Crunchy Rings, Fiery Onion Crunchy Rings, Crunchy Cheese Curls, Fiery Hot Crunchy Curls and Zesty Ranch Crunchy Curls. The company has also recently launched a Pizza flavor to its Crunchy Rings range. PeaTos can be found at over 4,700 retailers nationwide and online through its website, Amazon and Sams Club. 

"PeaTos Goes 100% Vegan, Takes on the Snack Industry", VegOut, March 17, 2022

Deals, M&A, JVs, Licensing  

Australian brand Farmer Jo heads to the US

Australian breakfast brand Farmer Jo has secured a distribution deal with Walmart under which its products will be sold in Sam’s Club stores across the U.S. Farmer Jo’s products are expected to be available in Sam’s Club by May. Farmer Jo was founded in 2009 as a premium, nutritious granola and museli brand. The company now offers 15 flavors of museli and granola sold across Australia, Japan and other Asian countries. 

"Farmer Jo heads to the US", Inside FMCG, March 16, 2022

Marketing & Advertising  

Philippines-Based Snack Firms Target Australian Market

Filipino food manufacturers and trade agencies have launched the Cookie Jar Project, a four-month campaign to promote Philippine-made snacks in Australia. The effort is being led by the Philippine Trade and Investment Center in Sydney, the Export Marketing Bureau and firms under the Department of Trade and Industry's snack food cluster. The organizations are planning to promote Filipino snack products through a social media campaign as well as promotions in selected Filipino-Asian supermarkets and mainstream retailers. Major players looking to enter mainstream retailers are Monde Nissin Corp., Universal Robina Corp., Liwayway Marketing Corp., Leslie Corp., and Brand Exports Philippines. New players that have yet to enter the Australian market are actively looking for importers and distributors. Philippine exports of biscuits and confectionery products amounted to $140.4 million last year, $5.39 million of which was purchased by Australia.

"PH snack firms eye Australian market", The Manila Times, March 22, 2022

Products & Brands  

New Enterprise Airsnax Launches Chickpea Puffs

UK based foodie entrepreneur Nati Azar has recently launched Airsnax, a line of healthy, filling chickpea-based puffed snacks available in four flavors: Salted, Salt and Vinegar, Black Pepper and Sweet Chilli. The puffed snack is made with chickpeas, green peas and yellow peas and are vegan, gluten-free, and high in fiber and protein. Airsnax products are marketed towards Gen Z and millennials looking for a healthy yet satisfying snack between meals. The snacks are currently available on the company website and will be sold in health food shops and retailers from April. 

"Prestwich foodie entrepreneur takes a bite out of the snacks market with new Airsnax", About Manchester, March 22, 2022

Outstanding Foods Launches “First Ever” Vegan Cheese Balls

At Expo West, vegan snack brand Outstanding Foods introduced Outstanding Cheese Balls – a line of dairy-free cheese ball puffs. The brand claims the snack to be the first vegan cheese balls to come to market. Outstanding Cheese Balls are marketed as a healthy, nutritious alternative to cheese balls, with 4 grams of protein and 20 vitamins and minerals in each serving. The products will be available for purchase online from April 18 in four flavors: Chedda, Bacon Chedda, Jalapeno Chedda, and Garlic Parmesan. Outstanding Foods’ new line will join its other offerings, including PigOut Pigless Pork Rinds, Outstanding Puffs, and Pigless Bacon Seasonings. The company aims to make enjoyable yet healthy vegan snacks to aid the transition to a more plant-based diet. In 2021, the company raised $10 million in Series A funding to expand its retail presence, improve marketing and produce innovative products. 

"Outstanding Foods Debuts “First Ever” Vegan Cheese Balls in Four Flavors", vegconomist , March 21, 2022

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