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Period: April 17, 2022 to April 24, 2022
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

ECB And KP Snacks Warned Over Junk Food Ads Targeting Under-16s

The UK's advertising regulator, the Advertising Standards Authority, has banned two adverts for The Hundred cricket tournament following public complaints they promote unhealthy eating to under-16s. The ASA sent a warning to the England and Wales Cricket Board and sponsor KP Snacks; both companies assured the ASA it would not happen again. The first ad was an email sent by the ECB to people on its database who had bought an under-16 ticket or indicated they had children in their household. The email offered free bats and balls and featured a bright, colorful cartoon image of cricket players accompanied by logos for The Hundred and KP Snacks brand McCoy's crisps. The second ad was a paid-for post on KP Snack’s Butterkist UK's Instagram account, which featured a picture of its Crunchy Toffee Popcorn alongside a cricket bat and ball. Sustain’s Children’s Food Campaign and Food Active were behind the public push to ban these ads. These complaints are part of their larger mission to bring ...  More

"ECB and KP Snacks warned over junk food ads targeting young cricket fans", The Independent (United Kingdom), April 13, 2022

New Snack Launches In UK

Proper Snacks has rolled out a Properchips multipack range, following its launch in both sharing and singles formats. The launch is motivated by the growing multipack market as more customers are traveling again and looking for healthier, on-the-go snacking options. The multipacks are available in two flavors - Salt & Vinegar and Barbecue – and contain under 70 calories per pack. They are currently available in Ocado, ASDA, Tesco, Morrisons and Waitrose, retailing at £1.79 for five 14 gram bags.  In addition, Fairfields Farm has completed its transition to a fully plant-based range with the vegan reformulation of its Cheese & Onion chips. The transition to an all-vegan brand follows the increased demand for plant-based snacks and Fairfield’s successful vegan Bacon & Tomato and Rib of Beef flavors. The company is initially launching its reformulated Cheese & Onion chips in 40 gram bags, with a sharing 150 gram pack to follow in May. The product will be sold in the East of England Co-op ...  More

"What's trending in 2022: KIND releases 'its tastiest protein bar yet', Just Desserts ramps up indulgence and AirSnax bursts onto the UK scene", BakeryAndSnacks.com, April 07, 2022

Mondelez’s Snacking Future

According to Mondelez SnackFutures VP, Brigette Wolf, consumers are looking for healthy and diverse snacking options. During COVID, Mondelez saw sales in its core business of cookies and crackers rise as customers sought out familiar comfort foods. Wolf finds that customers are now looking to expand their snacking routines and discover new brands and products. COVID also contributed to the already growing trend of healthy snacking as consumers became more conscious of their wellbeing and immunity. To better tap into emerging snack trends, Mondelez launched its innovation arm SnackFutures in 2018. Since its launch, SnackFutures has developed new in-house brands (Dirt Kitchen Snacks, CaPao) and invested in others (Uplift Food, Hu). Last year it started CoLab, a startup program for early-stage, mission-driven brands that helps build start-ups by connecting them with internal and external resources at Mondelez. This year’s class include Popcorn for the People, Moonshot, Yolélé and ...  More

"Mondelez SnackFutures VP talks future of snacking: 'I think COVID shocked our systems in a lot of ways'", FoodNavigator-USA.com, April 06, 2022

Companies, Organizations  

Kellogg’s Decreases Salt Content In Special K By 20%

Kellogg's has cut the salt content across the Special K range by an average of 19.8%, meaning five of its seven products are now non-HFSS. Salt has been used in Special K to add flavor and enhance other ingredients. To maintain flavor, Kellogg’s used new equipment and techniques that consider how people's taste buds react to flavors and said it tested the new recipe with shoppers, of which 59% said they preferred the new recipe. This reformulation follows a series of moves from Kellogg's to make its products non-HFSS ahead of government regulations. This includes decreasing salt and sugar from its ranges as well as launching new non-HFSS cereals such as a trio of Wheaties flavors, which launched in October 2021.

"Kellogg's slashes Special K salt content by nearly a fifth", thegrocer.co.uk, April 11, 2022

Tayto Reformulates Brands And Launches New Non-HFSS Snacks

Northern Irish chip manufacturer Tayto Group is reformulating its brands and launching new non-HFSS snacks. It will reformulate two non-HFSS Golden Wonder products next month and will release new line 'Ringos Puffs' in BBQ and Sweet Chilli flavors. Tayto will also reformulate its other snacks including Spicy Bikers and Tangy Toms before the end of the year. 

"Tayto reformulates brands and launches new non-HFSS snacks ahead of clampdowns", thegrocer.co.uk, April 06, 2022

Market News  

Kestrel Foods Acquires Vegan Granola Brand Just Live A Little

Plant-based snacks manufacturer Kestrel Foods has acquired vegan and non-HFSS granola brand Just Live a Little. The brand sells granola, trail mix and granola bars in UK retailers Waitrose, Ocado and Tesco. Kestrel Foods already owns vegan granola and snacks brand Acti-Snack, along with its dried fruit and nuts brand, Forest Feast. Kestrel Foods said the deal would expand upon Kestrel Foods’ portfolio and is a step toward the company’s "ongoing commitment to becoming an innovative leader in the plant-based snacking market."

"Kestrel Foods acquires vegan granola brand Just Live a Little", The Grocer, April 06, 2022

Master Food Lab Launches Crowdfunding Campaign

Master Food Lab, contract manufacturer of healthy snacks, announced the launch of their equity crowdfunding campaign via the StartEngine platform. This crowdfunding campaign will offer an opportunity for investors to buy direct ownership in the company. The growth capital round will provide Master Food Lab with the resources to increase factory footprint, add machinery, hire more employees and increase production output. Master Food Lab currently produces products for brands with distribution in stores such as Walmart and Big Lots. Its products include snacks such as cookies, brownies, spreads and edible cookie dough.

"Master Food Lab Announces Launch Of Crowdfunding Campaign Via Startengine", PR Newswire, April 06, 2022

Products & Brands  

Pladis Launches Non-HFSS Mini Cheddars Nibblies

British snack manufacturer Pladis has launched a non-HFSS version of its Mini Cheddars, named Mini Cheddars Nibblies, which are designed to replicate the original Mini Cheddars but with 75 calories per portion and 30 percent less fat. Nibblies will launch in multipacks and sharing packs in two flavors - Cheddar & Smoked Paprika and Double Gloucester & Chive. 

"Mini Cheddars get 'reinvented' with 30% less fat Nibblies NPD", The Grocer, April 09, 2022

Popchips Announces Brand Overhaul

BFY snack brand Popchips has announced a complete brand overhaul, including updated packaging design and the debut of two new flavors. Popchips’ brand update follows better consumer understanding from in-depth market research. Its new packaging is bolder and more modern and includes playful typography and bright colors on a black backdrop. Popchips’ two new flavors, Fiery Buffalo and Fully Loaded, were inspired by consumer demand for exciting and flavorful healthy snacks. The new flavors are currently available online at Popchips.com, Amazon, and Kroger stores nationwide.

"Salty Snack Brand Popchips overhauls its branding and launches new flavours", PotatoPro , April 06, 2022


Valeo Makes Upmarket Tortilla Brand Manomasa Non-HFSS

Valeo Snackfoods has reformulated core lines of its upmarket tortilla brand Manomasa to make them non-HFSS. The reformulated lines are expected to launch later this year. It follows a series of moves from Valeo to make its products non-HFSS compliant, including fully reformulating its Metcalfe popcorn line and launching a new bread snacks line via its Kettle Foods brand. Valeo’s marketing director Russell Tanner hinted that more non-HFSS snacks are to come from the company. 

"Valeo reformulates upmarket tortilla brand Manomasa to be non-HFSS", thegrocer.co.uk, April 06, 2022

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