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Period: May 15, 2022 to May 22, 2022
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Indiana Mushroom Farm Sees Local Success With Mushroom Jerky

Indiana-based mushroom farm Woods & Stems has seen local success with its vegan mushroom jerky. The snack has been embraced by both vegetarian and meat-eating locals, and the farm now uses more of its mushroom crop for its jerky than it sells fresh. The jerky is handmade by boiling sliced mushrooms, marinading them for two days then dehydrating. It comes in four flavors: orange habanero, cherry teriyaki, naughty pickle and chili lime. 

"A new snack is trending in area, and this time it's not deep fried", The Evansville Courier & Press, May 04, 2022


Filipino BFY Snack Brand Tough Banana Launches Mental Resilience Program

Filipino Banana Jerky brand Tough Banana now offers a mental resilience program. Tough Banana sees this program as a natural extension to its health snack due to the interconnectedness between physical and mental wellness. The mental resilience program was co-developed with psychologists and guidance counselors and is customizable for individuals, schools, and companies based on specific goals. It is a four-part course that focuses on growth mindset, mental toughness, and turning frustration to motivation. Modules are also available for subjects on team communication and trust building. A total of 40 employees from two company clients have completed the program since its inception in November 2021. 

"Health snack brand offers mental resilience program too ", Business World Online, May 04, 2022

Deals, M&A, JVs, Licensing  

Food Tech Company HUNGRY Acquires BFY Snacks Company NatureBox

Food tech company HUNGRY recently announced its complete acquisition of the healthy snack foods retailer NatureBox. HUNGRY has experienced rapid growth since the COVID-19 pandemic, emerging as the industry leader in business catering and employee lunch programs in 11 major U.S. cities. NatureBox is a California-based online retailer that sells and delivers healthy brand and private-label snacks. Its popular SnackPass corporate product enables customized snacking favorites for employees in large or small offices, both on-site and remotely. HUNGRY has acquired the company to increase its national reach and upgrade its better-for-you options for clients. The acquisition marks the company’s third major acquisition in the past three years, following LocalStove and Ripe Catering.

"Food Tech Behemoth HUNGRY Acquires Healthy Snacks Company NatureBox", PRWeb, May 05, 2022

Marketing & Advertising  

KP Snacks Unveils New TV Campaign For Tyrrells Lentil Crisps

KP Snacks brand Tyrrells has launched its first TV ad campaign to promote its line of Lentil Crisps. Launched late last year, Tyrrells Lentil Crisps are currently available in 80 gram sharing bags in two flavors: Sour Cream & Onion and Sweet Chilli & Red Pepper. Its TV campaign uses old black and white film footage and playfully incorporates brightly colored, oversized pictures of the snack. The advertisement emphasizes the claim of offering 30 percent less fat than regular potato chips to tap into the growing better-for-you snack trend. Running until 23 May, the campaign will be broadcasted across VOD services, including ITV, All 4, Sky and STV.

"KP Snacks Unveils New Campaign For Tyrrells Lentil Crisps", KAM City, May 04, 2022

Products & Brands  

Canadian Popcorn Company Purplesful Launches With A Social Purpose

Canadian snack company Purplesful has recently launched with its purple kernel popcorn. Purplesful claims substituting yellow corn for purple corn provides higher levels of antioxidants and contributes to a fluffier and creamier texture. Purplesful’s popcorn is also gluten free, plant-based and contains 0g of trans fat. Purplesful is also driven by a social purpose, as it pledges to donate 25% of its profits to charities that support the education and health of underprivileged kids. It also partners with local purple corn farmers in Peru to provide support. The popcorn is available in family-sized packs in two flavors: sea salt and vegan cheddar. They are currently available at Loblaws, independent grocers and natural food stores across Canada. Later this month, Purplesful will also expand into Sobeys, Canadian Shopper Drug Mart and Metro, with plans to launch in the US in the fall and with more products expected. 

"A purple snacks with a purpose", Food in Canada, May 10, 2022

Joyfull Bakery Expands to Sprouts Farmers Markets With Exclusive New Parmesan Crisp Flavor

Artisan Parmesan Crisps brand Joyfull Bakery announced its products will be soon available at the deli department at all Sprouts Farmers Market stores. Sprouts will carry Joyfull Bakery’s Original and Everything Parmesan Crisps, as well as its newest flavor, Jalapeño. While Joyfull Bakery is sold in regional retailers, Sprouts Farmers Market is the first national retailer for Joyfull Bakery. 

"Joyfull Bakery Parmesan Crisps Expands to Sprouts Farmers Markets With an Exclusive New Flavor", NOSH, May 09, 2022

AMG Snacks’ Energy Bites Sees Success Post-COVID

Since its rocky start during COVID, AMG Snacks and its Energy Bites have recently started to gain traction. Founded in Boston in December 2019, AMG Snacks found it difficult to get into grocery stores due to the uncertainty of the pandemic. Instead, it found business in local juice bars and coffee stores. After persisting through the pandemic, AMG’s Energy Bites can now be found in over 200 grocery stores nationwide, including Whole Foods and other health food stores. Its Energy Bites are made of simple, plant-based ingredients and contain healthy fats, fiber and protein to sustain energy. Its bites are available in eight flavors, including Almond Chai, Espresso, Chocolate Coconut, and Cherry Pistachio. 

"She built a business making healthy snacks she couldn't find in stores", Boston Business Journal (Massachusetts), May 06, 2022

Trader Joe's Launches New Papadum Crisps

Grocery store chain Trader Joes has expanded its plant-based snack range with its lentil and chickpea Papadum Crisps. The crisps are inspired by the traditional Indian deep-fried chickpea cracker, but Trader Joe's version also includes lentils and cumin. It is also fried in rice bran oil, which contains vitamins, antioxidants and zero trans fats. 

"Trader Joe's New Lentil And Chickpea Crisps Have Fans Curious", Tasting Table, May 04, 2022

Kallø Launches Veggie Cake Minis

Ecotone UK snack brand Kallø is expanding its Veggie Cakes range by launching Veggie Cake Minis. The plant-based snacks are made from lentils and peas and are high in protein and fiber. The snacks are also HFSS-compliant and come in two flavors: Beetroot & Balsamic and Spinash & Pesto. The Minis range aims to target consumers looking for on-the-go snacks as they return to traveling and commuting. Kallø’s Veggie Cakes Minis are set to roll out nationwide in 22 gram single bags for 90p each.  

"What’s trending in 2022: Jubilee popcorn, first-to-market functional salad topper and HFSS-compliant cookies and veggie cakes", Bakery and Snacks, May 04, 2022

Nature’s Heart Launches Non-HFSS Crunch Snacking Range

Nestlé-owned snack brand, Nature’s Heart, has rolled out a range of non-HFSS savory snacks labeled ‘Crunch’. The range is made of flavored edamame, peas, broad beans and seeds and contains 12 grams of protein and 8 gram of fiber per serving. It is available in three flavors: Sea Salt & Pepper Crunch, Chilli & Lemon Crunch, and Smoky BBQ Crunch. Nature’s Heart joined Nestlé’s brands in 2018 when it acquired its parent company, Terrafertil, in order to increase its presence in healthier food & beverage categories. 

"Nature’s Heart launches non-HFSS Crunch snacking range", The Grocer UK, May 04, 2022

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