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Period: May 29, 2022 to June 5, 2022
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Thai Snack Brand MUNCHHH To Launch This Year

Thai firm Balance Corp is planning to launch its first product range, MUNCHHH, later this year. MUNCHHH has developed a range of vegan snacks based on what it has termed the ‘middle ground’ of snacking, a balance of health and indulgence. All of the brand’s products have been designed to mirror the nutritional proportions of a balanced diet; they contain one part protein, one part carbohydrates and 0.2 parts fiber. MUNCHHH’s products are made with various local grains and lentils, making them lower in calories and fat and higher in protein and fiber compared with regular potato chips. Though the brand has not officially launched, it has already received awards: the bronze award at the 2021 global Pentawards for its packaging design, and a place in Thailand’s SPACE-F accelerator programme, which is run by the Thai government and food giant Thai Union. The firm is looking to formally launch MUNCHHH through its online website later this year, starting with selling its savoury snack in ...  More

"Snacking ‘middle ground’: Thailand’s MUNCHHH on balancing health and indulgence for innovation", Food Navigator Asia, May 19, 2022

Main Findings From The 2022 IFIC Food & Health Survey

The 2022 Annual Food & Health Survey conducted by the International Food Information Council has revealed major changes in Americans’ food attitudes and behaviors in the wake of the COVID-19 pandemic and generational shifts. An oversample found that Gen Z takes a more holistic approach to health than older generations and is the only generation with emotional/mental health surfacing in the top three health benefits sought from foods, beverages or nutrients. Younger consumers are also driving a big shift toward online food shopping, with 35 percent of Gen Z and 37 percent of Millennials respectively shopping online for food at least once a week.

Snacking has increased. 73 percent of adults said they snack at least once a day, up from 58 percent in 2021. This may be due to stress as most Americans report feeling ‘very’ or ‘somewhat’ stressed over the past six months and 24 percent of adults said they always or often eat when feeling stressed. People reporting feeling very stressed in ...  More

"Diets, Food Prices, Stress and the Power of Gen Z", Globe Newswire, May 18, 2022

Companies, Organizations  

The Cracker King Shares Upcoming Product Launches

Gluten-free cracker company The Cracker King has revealed two new upcoming product launches. The company will add a Parmesan & Herb flavor to its cracker line-up, which include award-winning flavors such as Cheddar ‘N Pepper and Rosemary & Sea Salt. The Cracker King will also diversify its offerings with its new Crowns line for kids, which will be available in stores in the next few months. The company has also hinted at a potential cookie line that it will be working on in 2023.

"The Cracker King Shares Upcoming Additions to its Product Lineup; Jovani Milton Prince Discusses", delimarketnews.com, May 23, 2022

Cereal Start-Up Crispy Fantasy Hopes To Disrupt European Cereal Market

Cereal start-up Crispy Fantasy hopes to disrupt the European breakfast cereal market with its high protein, gluten-free and vegan cereal. The cereal brand takes nostalgic breakfast cereals, such as chocolate puffs, and makes them healthier. The cereal is made of clean ingredients including agave syrup, unsweetened cocoa powder, soy and pea protein and avocado oil. The brand claims that each serving of its cereal contains four times more protein and half the sugar of leading cereals on the market. The company is initially launching in the U.K. through its website and Amazon and has upcoming plans to roll out across wider Europe. Crispy Fantasy has secured the backing of reputable food entrepreneurs including Halo Top co-founder and CEO Doug Bouton; the food innovator that sold RXBar to Kellogg, Peter Rahal; and US-based investment fund Pareto Holdings.

"'European breakfast cereal is ripe for disruption': How challenger brand Crispy Fantasy hopes to 'redefine breakfast'", FoodNavigator.com, May 23, 2022


Malt-O-Meal Launches Re-Brand

Post Consumer Brand’s Malt-O-Meal has recently launched new colorful branding and packaging for its bagged cereals. The budget brand includes 36 flavours of breakfast cereals, with varieties like Frosted Mini Spooners, Cinnamon Toasters and Fruity Dyno-Bites coming in among the 40 top sellers of the category. Most of its cereals are packed in re-sealable bags as opposed to traditional bag-in-box cereals, which require less packaging. Its rebranded cereals are available at grocery stores nationwide.

"Americans continue to prioritise quality above affordability, even in tough times", Bakery and Snacks, May 24, 2022

Deals, M&A, JVs, Licensing  

Nestlé To Acquire Brazilian Nutrition Brand Puravida

Nestlé Health Science, a business unit of Nestlé SA, has agreed to acquire Puravida, a Brazilian nutrition and lifestyle brand owned by private equity firm Aqua Capital. Puravida manufactures and markets applications such as drink mixes, protein powders, nutrition bars and snacks. Building upon Nestlé Health Science’s and Puravida’s experience in nutrition research and development, the acquisition aims to further innovation and expand the breadth and depth of the portfolio. Nestlé’s retail capabilities will also open up new opportunities for Puravida, including with healthcare professionals. The terms of the agreement were not disclosed, but the transaction is expected to close in Q2 2022. 

"Nestle expanding global nutrition business with acquisition", Food Business News, May 24, 2022

Finance, Economics, Tax  

Cornell Snack Start-Up Antithesis Foods Awarded $1 Million NSF Grant

The National Science Foundation has awarded a $1 million grant to Cornell snack start-up Antithesis Foods. Antithesis Foods started as a Cornell masters project in the College of Agriculture and Life Science and has blossomed into a student start-up company with support from Cornell’s student business accelerator and an earlier NSF grant. The company has developed innovative technology that restructures fibers and proteins to make crispy dough from legumes. Its first product, Grabanzos, was a chocolate-covered snack made from chickpeas. In January, the company launched its second product, Protos Grain-Free Baked Crisps. The recent funding from the NSF will allow Anthithesis Foods to expand its production and apply its technology to other foods such as graham crackers, cereals, chips, granola and cookies.

"Startup Roundup: Antithesis Foods, Guard Medical, C2i, Bactana", Cornell Chronicle, May 24, 2022

Legal, Legislation, Regulation, Policy  

BFY Food Companies Complain About HFSS Restrictions Delay In Letter To PM

Dozens of better-for-you food brands and investors have written a letter to the U.K. Prime Minister, Boris Johnson, to protest the Government’s delay on HFSS promotions. The letter stresses these delays will ‘punish’ BFY food companies for selling non-HFSS products and ‘undermine’ their innovation. BFY food companies also expressed concern that the delay will worsen the obesity crisis and enable large food corporations to continue to profit off the promotion of unhealthy foods. However, other industry groups including the Food and Drink Federation have welcomed the delay as it gives the industry more time to prepare. 

"HFSS restrictions delay: challenger brands write to PM in protest", thegrocer.co.uk, May 18, 2022

Marketing & Advertising  

Canadian Plantain Chips Brand Mr. Favourite Rolls Out In America

Canadian-based plantain chip company Mr. Favourite is rolling out in the U.S., including in Walmart stores nationwide. The brand has also secured a segment on a lifestyle TV show, which will highlight its products’ health benefits. Mr. Favourites Plantain Chips are vegan, trans-fat free and gluten-free as they are made from only green plantains, canola oil, and salt. The chips are high in fiber, minerals and vitamins and are available in three flavors: Original, Sour Cream and Onion, and Garlic. 

"Lifestyle TV Show to Feature Mr. Favourite Plantain Chips", EINPresswire.com, May 24, 2022

Graze Launches Campaign To Educate Consumers On Added Sugar

Snack brand graze is launching an educational #KnowAddedSugar campaign in collaboration with the University of Glasgow. The campaign aims to grow awareness of the added sugar crisis the U.K. and help shoppers to make more informed, healthier choices. The campaign will provide people with the tools and information they need to make more informed, healthier choices. This includes a #KnowAddedSugar Index on graze’s website, which reveals the estimated added sugar content in the UK’s most popular snacks, including graze’s own products. It will also launch its Choose Less Sugar messaging across retail partner channels both in-store and online. Additional educational materials and information will also feature on the graze website and across its social channels. 

"graze launches campaign to unwrap the truth behind 'added sugar'", Asian Trader, May 23, 2022

Peatos Introduces New Packaging And Marketing Campaign

Vegan snack brand PeaTos has introduced updated packaging alongside a new marketing campaign. The new packaging introduces a female ambassador called DJ_P, designed to appeal to kids. PeaTos has seen success amongst children and families due to its positioning as a healthier alternative to junk foods such as Cheetos and Funyuns. PeaTos replaces the traditional corn base with peas, making the snack high in protein and fiber, along with fewer calories, and less fat and sodium. To support its new packaging, PeaTos is launching a new marketing campaign consisting of in-store and trade promotions, consumer marketing, digital engagement and public relations.

"'Holy Grail of snacking' banks on mega plant-based trend and kid power", BakeryAndSnacks.com, May 20, 2022

Products & Brands  

GUUD Launches Functional Muesli Line

Muesli brand GUUD has launched its vegan Fuel line of functional muesli. GUUD’s Fuel line is made up of three mueslis that each serve a specific function through the inclusion of different superfoods. Athletic Fuel caters towards an active lifestyle through its high protein and fiber content. Brain Fuel contains antioxidants, omega-3 fatty acids and Vitamin A to target brain health. Gut Fuel is high in soluble fiber and includes prebiotic superfoods to aid healthy digestion. GUUD’s functional muesli (MSRP $6.99/bag) is currently rolling out in natural and traditional grocery stores, and online retailers nationwide. 

"GUUD Modern Muesli Launches Functional Cereal Line", Globe Newswire, May 19, 2022

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