Plant&Co. Secures Rabba Fine Foods Listing For Holy Crap Cereal

Rabba Fine Foods, a 34-store grocery chain in the Toronto area, is now selling the complete Holy Crap Superseed four-flavor range of cereals, including the latest flavor, Mango Coconut, launched last year.  The company also highlighted the success of its 2021-2022 growth strategy, which includes LumberHeads snack brand, which it recently acquired, and Heal Wellness, a new QSR brand. Holy Crap comes products certified organic, non-GMO, kosher and gluten free, containing hemp, buckwheat, chia seeds and gluten-free oats. They are also high in fiber, free from the top nine allergens and contain no added flavors, preservatives, chemicals, color, salt or oil. 

"Plant&Co’s Holy Crap Cereal expansion continues with Listing into Rabba Fine Foods Locations Across Ontario", Plant&Co, June 03, 2022

Chasin’ Dreams Farm Is A Dream Come True For Sydney Chasin

A San Diego gluten-free snacks brand, Chasin’ Dreams Farm, is the culmination of almost two decades of effort by Sydney Chasin, who has eaten gluten-free food since she was seven and started to experiment with making healthy snacks at home. The brand has launched air-popped, sorghum-based “Tiny Pops” in three varieties: sweet and salty, cinnamon and cocoa. They look like mini-popcorn and can also be eaten as a topping. Chasin established the company in 2018 while she was working in a New York City restaurant and prototyped the snacks in her apartment. Sorghum can be used as a gluten-free flour replacement, but it can also popped and is used in crackers and chips Chasin chose to air pop them without oil. The startup raised $62,000 through the Republic crowdfunding platform and has also been backed by Kathleen King, an angel investor. The products are currently sold by Compass Group in five regions, and can also be bought on the brand’s direct-to-consumer site and on Amazon.

"Gluten-free snacks that taste good? This San Diego company thinks it’s found the secret ingredient", The San Diego Union-Tribune, June 02, 2022

LesserEvil Turns To RIND Snacks For Help With Limited Edition Popcorn

Better-for-you snack brand LesserEvil has launched a limited-edition Cherry-Lime popcorn flavor for summer, following a collaboration with functional and sustainable whole-fruit snacks maker RIND Snacks. The new products have been tossed in coconut oil, cherry and lime powders from RIND. The two companies have worked together in the past on the Clean Oil Crew coalition and social media. Cherry-Lime will join the current summer assortment including Watermelon Hibiscus, Lemonade and Peach Mango. LesserEvil Healthy Brands, based in Connecticut manufactures premium better-for-you snacks like Organic Popcorn, Grain-Free Organic Puffs, Grain-Free Egg White Curls and Keto Certified Mini Cookies, and sells through natural foods shops as well as conventional and specialty retailers nationally.

"LesserEvil Collaborates with RIND Snacks on Limited-Edition Cherry-Lime Popcorn Flavor Just in Time For Summer", PRNewswire, June 01, 2022

SHORE Gets First National Supermarket Deal For Its Seaweed Snacks

Sustainable seaweed-based snack company SHORE, from the U.K. From June 20, its 25g Sweet Sriracha Seaweed Chips will be available in over 170 Morrison’s stores. The chips can also be found online at Amazon and on the Holland & Barrett website, as well as offline in Sainsbury’s and Co-op stores in Scotland. SHORE also offers two other flavors and is adapting the products to make them HFSS-compliant. The company is based in the northeast of Scotland, in Wick, and it harvests the seaweed by hand before processing them into vegan-friendly, gluten-free, and low-calorie chips. The brand shipped more than 400,000 in its first full year in 2021. 

"Seaweed-Based Snack Range Secures First National Supermarket Listing", KAM City, June 07, 2022

True Elements Founders Explain How The Brand Came To Be

A desire to reinvent breakfast and snacks products for Indian consumers was the rationale for Puru Gupta and Sreejith Moolayil to establish and grow the True Elements brand, which aims to offer options without chemicals, preservatives and added sugar. It has become the country’s only food brand certified as both 'Clean Label' and '100 per cent wholegrain'. The founders’ plan was to take the company to an IPO with the help of a strategic investor. The longer-term goal is for the brand to outlive them. It has secured strategic investment for the parent company, HW Wellness Solutions, by consumer goods company Marico, which has a 54 percent stake, acquired for an undisclosed amount. Marico has agreed to restrict its involvement in the operations of True Elements, which has become Marico's third strategic acquisition in India. 

"How True Elements founders are ensuring their healthy snack brand outlives them", The Financial Express, June 07, 2022

Superzeros Founder Lifts The Lid On The Startup

High protein zero sugar breakfast cereal brand Superzeros launched in May 2022 on the brand’s website. Founder, Noel Eves, describes himself as a sports and fitness lover with a taste for sweet breakfasts. The brand’s focus is currently on securing an early adopter following to gather feedback before widening distribution. Eve’s goal is to improve the breakfast options and habits of millions of consumers and make a “major impact on the cereal aisle”, which is “one of the least changed categories in the past few decades and I think the consumer is ready for fresh new voices”.

"Meet Noel Eves, Founder at High Protein Zero Sugar Cereal Brand: Superzeros", TechRound , June 06, 2022

Groot, From Guardians Of The Galaxy, Features In New Wonderful Pistachios Campaign

Marvel Studios is presenting “I Am Groot,” this year on Disney+, and Wonderful Pistachios has launched “Groot Gets Crackin” campaign that showcases its products. Groot, a character from Guardians of the Galaxy, features in the campaign, which covers TV, digital and social media as well as other channels through August 31. The collectible bag will be available from early July from Walmart, online and in-store. Fans are invited to enter the “Groot Gets Crackin’” sweepstakes online, with prizes including a trip to Las Vegas to visit Marvel’s Avengers S.T.A.T.I.O.N. 

"Wonderful Pistachios starts promotion with Marvel Studios’ ‘I Am Groot’", Blue Book Services , June 06, 2022

Popadelics Debuts Crunchy Mushroom Chips At June Food Show In New York

Visitors to the 2022 Summer Fancy Food Show in New York in mid-June will see Popadelics Crunchy Mushroom Chips, which the brand calls “shiitake mushrooms reimagined for the modern superfood snacker”. They are made by vacuum frying, where food can be cooked at lower temperatures and absorb less oil but retain more color, flavor and nutrients. The Chips are vegan and claimed to be a good source of protein and fiber. Developed by Fun-Gal Snacks, based in New York City, they launched in February and were a finalist at the 2022 Dieline Awards in the Savory Snacks category. 

"Popadelics™ Crunchy Mushroom Chips Debuts at the 2022 Summer Fancy Food Show", PRNewswire, June 02, 2022