Peatos Releases New Crunchy Pizza Rings

Plant-based ‘junk’ food brand PeaTos has announced the release of its latest offering: Crunchy Pizza Rings, a Funyuns-style onion ring in a dairy-free “cheesy” pizza flavor. New in 2022, PeaTos uses proprietary technology to replicate the dairy experience using only 100 percent plant-based ingredients. With its technology, PeaTos aims to challenge the PepsiCo Frito-Lay’s category monopoly by creating products that offer the flavor of junk food snacks like Cheetos and Funyuns but with the benefit of better-for-you nutrition. PeaTos replaces the traditional corn base with peas to offer more protein and fiber than the leading salty snack counterparts but with fewer calories, and less fat and sodium. 

"A Funyuns® Style Crunchy Snack Made from Plants?", GlobeNewswire, June 14, 2022

Kellogg’s Special K Launches New Crunchy Oat Granola Line

Better-for-you cereal brand Special K has recently launched its Crunchy Oat Granola line in the U.K. The granola is non-HFSS and is made of an oat-rich base and puffed-grains. The branding claims the cereal supports gut health with a high fiber content and contains 30 percent less sugar on average than other granolas. Special K Crunchy Oat Granola is available now in Asda, Waitrose, and Morrisons in two flavors: Mixed Berries and Dark Chocolate Curls. 

"Kellogg’s launches new Special K Granola", Grocery Trader, June 08, 2022

INNER LOVE Debuts New Activated Air-Dried Walnuts

Specialty health foods start up INNER LOVE debuted its Activated Air-Dried Walnuts at the 2022 Summer Fancy Foods Show. INNER LOVE Activated Air-Dried Walnuts are made through a process that neutralizes the anti-digestion enzymes in walnuts, making the nutrients in the nuts more bioavailable during digestion. The walnuts are organic and raw, to preserve the beneficial fats and nutrients and are sweetened with organic, dark-robust maple syrup. 

"Savor the Flavor of New INNER LOVE® Activated Air-Dried Walnuts at Summer Fancy Food Show 2022", Specialty Food , June 08, 2022

Magic Spoon Secures $85 Million In Funding And Expands To Target

Better-for-you cereal brand Magic Spoon recently secured $85 million in Series B funding as three of its products transition from direct-to-consumer-only to Target store shelves for the first time. HighPost Capital led the investment round, which brings Magic Spoon’s total funding to date to $100 million. HighPost is joined by Siddhi Capital, Coefficient Capital, Constellation Capital, Carter Comstock and celebrity investors including Shakira, Halsey, The Chainsmokers, Amy Schumer, Odell Beckham Jr. and Nas. These investments will go towards hiring employees to scale up around logistics, customer service and growth marketing as the company balances both DTC and retail. Magic Spoon was founded in 2019 and sells gluten-free cereal with zero added sugar, high protein and low carbs. Its Fruity, Cocoa and Peanut Butter flavors are the first among Magic Spoon’s eight flavors to go into 1,300 Target locations.

"Cereal maker Magic Spoon scoops up $85M as it lands spot on Target shelves", TechCrunch, June 13, 2022

Tim Tebow Joins NuSkool Snacks As Investor And Chief Mission Officer

NFL free agent player and ESPN broadcaster Tim Tebow is joining the ranks of low-sugar, plant-based nutrition bar company NuSkool Snacks. Tebow will join as an investor and chief mission officer of the company, acting as its public voice and face. NuSkool’s CEO Joe Christensen believes this move will help secure new accounts and distribution. Formally named MCTco, NuSkool Snacks uses a variety of functional ingredients such as collagen, plant protein, prebiotic fiber and MCT oil to deliver a line of nutrition bars with zero added sugar, 10 grams of protein and 7 grams of fiber per serving. Its mission is centered around reducing added sugar in the American diet. In 2021, NuSkool was selected to join the Mondelez SnackFutures CoLab startup program and, since its launch, has attracted a number of investors including the founders of Super Coffee, Jim, Jake, and Jordan DeCicco; co-founder of Liquid I.V, Hayden Fulstone; and Jackie Fast, managing partner at Sandbox Studios. 

"Tim Tebow joins NuSkool Snacks as low-sugar, plant-based bar category gains steam", FoodNavigator-USA.com, June 14, 2022

Cibo Vita Announces 15 New Products Under Its BeHonest And Nature’s Garden Brands

Indulgent better-for-you snack company Cibo Vita “Food for Life” has announced it will launch over 15 innovations under its BeHonest and Nature’s Garden brands this month. Its innovations will include Glazed Szechuan Mix, Smores Flavored Cashews, Berry Bliss, Ghostly Ranch Snack and Oat Milk Chocolate Bars. Nature’s Garden was launched in 2011 as the company’s flagship brand, and sells trail mixes, dried fruits and nuts. BeHonest launched in 2021 and sells low-carb, low-sugar chocolates. Through these brands, Cibo Vita’s mission is to continuously create innovative products that promote functionality, digestive wellness and heart health. Cibo Vita features over 2000 SKUs that are sold in supermarkets, warehouse clubs, drug chains, health food stores and convenience stores across the U.S.  

"Cibo Vita Introduces Innovative Products Under Its BeHonest and Nature’s Garden Brands", NOSH, June 13, 2022

Moonshot Launches Crackers In Target Stores Nationwide

Climate-friendly snack brand Moonshot has launched its crackers in Target stores nationwide. Moonshot is carbon neutral certified at the product and operations level and sources regeneratively grown ingredients. Moonshot's first and only product, a line of crackers, is available in Sourdough Sea Salt, Rosemary Garlic and Margherita Pizza flavors. With its expansion into Target, Moonshot’s products are now available in over 2,500 retail locations, including Sprouts, West Coast Whole Foods locations, Wegmans, Giant Food Stores, Raley's and The Fresh Market. 

"Moonshot Snacks Expands Climate-Friendly Food Movement, Launches Crackers in Target Stores Nationwide", WebWire, June 13, 2022

Næra Icelandic Snacks Previews Its Products At Summer Fancy Food Show

Icelandic snack brand, Næra, previewed its products at the NYC Summer Fancy Food Show 2022. Næra (pronounced as Nye-rah) means “nourish” in Icelandic. Næra sells popped, crunchy cheese and skyr snacks made with Icelandic Viking cow milk, which is rich in A2 proteins. Its products are gluten-free, non-GMO and preservative-free and made with 100 percent green energy and minimal processing. Its current product line-up includes Strawberry Skyr Crunch, Garlic & Herb Premium Aged Cheese Crunch, and Sour Cream & Onion Power Protein Crunch. During the Summer Fancy Food Show it unveiled a new flavor, Jalapeno Very Gouda Crunch. Næra is owned by Responsible Foods, a food tech start-up founded in 2019 in Reykjavik, Iceland that aims to modernise traditional Viking foods. Responsible Foods plans to expand its product line into protein-rich vegan and seafood snacks. 

"It is Icelandic goodness and purity, one bite at a time with Næra ™ Icelandic Snacks!", Specialty Food , June 08, 2022