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Period: July 17, 2022 to July 31, 2022
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

UK-Based Start-Up ELEAT Launches With High Protein Cereal

UK-based start-up ELEAT cereal is now sending orders out to the more than 1,000 people who signed up for pre-launch access. ELEAT was founded by two university sportsmen who wanted to create a nutrient-dense cereal for an active lifestyle. The pair developed the cereal in their student kitchen and received start-up funding and mentoring from the University of Bristol’s Careers Service. ELEAT’s cereal is vegan, gluten-free, low in sugar, and high in protein and fibre, including gut friendly prebiotics. ELEAT’S four flavors are: Chocolate Triumph, Cinnamon Sensation, Strawberry Blitz and Vanilla Thriller. The cereal will be delivered to customers on a subscription model in two packaging options: a large resealable 250g pouch and a 50g single-serve pack, designed for on-the-go. The subscription model allows customers to tailor the flavor and quantity to their needs. Over the coming year, ELEAT plans to extend from its direct-to-consumer business to retailers and diversify its product ...  More

"University friends create new nutrient-packed cereal", University of Bristol, July 12, 2022

European Consumer Insights On Protein-Fortified Snacks

Glanbia Nutritionals' European Healthy Snacking Innovation Team conducted new research that discovered fortified protein snacks are popular with European consumers, who are generally turning to perceived healthier snacks over more traditional options. Its research found 16 percent of respondents are eating protein-fortified snacks, such as protein bars, powders, cereals and pancakes, at least once a week. This jumps significantly to 29 percent for active lifestyle consumers, and 40 percent for sports performance consumers. Another finding is that taste is non-negotiable for consumers. It’s the number one requirement for protein products, followed by being high in protein, low in sugar, and filling. European protein bar users are showing an interest in protein cookies (50 percent) and brownies (47 percent), while 34 percent say protein crisps sound appealing. Baked goods such as protein-fortified pastries and donuts (30 percent) are also rated highly, as well as small, bite-sized ...  More

"Push for more protein-fortified snacks in Europe is driving category expansion", ConfectioneryNews.com, July 11, 2022

Opopop’s Innovations In The Popcorn Market

Premium popcorn brand Opopop was founded in 2018 with the aim of innovating in the stagnant popcorn market. Opopop aims to differentiate itself from competitors such as Pop Secret and Orville Redenbacher’s through reimagining formats, flavors, and design. In 2021, Opopop launched its Flavor Wrapped Popcorn Kernels, which the company claims are the world’s first pre-flavored popcorn kernels. Each individual kernel is coated with flavoring, allowing the popcorn to be seasoned as it pops. This past January, Opopop launched its Peel + Pour cups, single-serve packages that contain popcorn kernels with a solid chunk of flavoring inside. The cups are meant to be used in Opopop’s collapsible silicone popper. Opopop also takes an experimental approach with its flavors, with varieties like Cinnalicious, Chedapeño, Salted Caramel and Maui Heat. In April, Opopop debuted its Wasabi flavor and last month launched its dill pickle flavor Pickle Monster. Opopop’s colorful branding and play on words ...  More

"How Opopop is trying to 'make popcorn cool again'", Food Dive, July 07, 2022

Companies, Organizations  

Almond Board Of California Partners With Marvel Studios

Non-profit organization The Almond Board of California (ABC) has partnered with Marvel to broadcast ads featuring Thor: Love and Thunder. The advertisements emphasize the convenience and health benefits of almonds and is part of ABC’s wider efforts to popularize the nut amongst Millennials. The ads will appear on social media channels such as TikTok, Twitter, and Instagram and streaming platforms such as YouTube and Hulu. 

"‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios", Digiday, July 08, 2022

Surreal Launches Its High Protein Cereal

Better-for-you cereal brand Surreal has launched its high protein, zero sugar cereal in the UK. Surreal cereal is plant-based, gluten-free and comes in four nostalgic flavors: Frosted, Cocoa, Cinnamon and Peanut Butter. To promote its launch, Surreal is running a campaign that takes digs at other popular cereal brands for their high sugar content. Some lines include: “Coco’s got competition,” “Snap, Crackle and Jacked,” “Don’t Tell Tony” and “It’s special, k?” The campaign will be live from July 18 to August 15, running across over 180 billboards in London, Leeds, Manchester, Birmingham and Glasgow. 

"Introducing SURREAL, the high protein cereal that tastes of your childhood - and get £5 off", Mirror.co.uk, July 07, 2022

RIND Launches Limited Edition Peach Chips Exclusively At Thrive Market

Upcycled fruit brand RIND Snacks has launched its limited-edition Peach Chips, which will be exclusive to membership-based, online retailer Thrive Market. RIND’s Peach Chips are only made from California peaches, with no added sugars or preservatives. Each 3oz bag of RIND Peach Chips contains healthy sources of vitamins A and C, as well as 9g of fiber and 100 calories. RIND's mission is to maximize nutrition and minimize waste through taking upcycled produce and dehydrating it through a proprietary, low-heat process. 

"RIND® Snacks Sparks Summer Fuzz with Limited-Edition Peach Chips, Exclusively at Thrive Market", PR Newswire, July 06, 2022

Innovation & New Ideas  

Magic Spoon’s Spoon/Straw Innovation

On April 1st, better-for-you cereal company Magic Spoon released its limited-edition innovation, Magic Stroon, and gave it away to customers with every purchase. The Magic Stroon is a combination of a spoon and a straw, that allows people to eat cereal with the spoon end, then suck up the milk with the straw end. The product was wildly popular and quickly sold out, leading to customers begging for it to be restocked. 

"The Magic Spoon Innovation Instagram Is Begging To Come Back", Mashed.com, July 09, 2022

Press Release  

Tata Consumer Products Unveils Soulfull Masala Oats+

Indian-based company Tata Consumer Products has expanded its snacking portfolio with the launch of Tata Soulfull Masala Oats+. The oats are made with wholegrain oats, traditional Indian millets such as navane and jowar, desi masalas and vegetables. Tata Soulfull Masala Oats+ is available in four variants: Malt Masala, Desi Veggie, Tomato Twist and Peppy Curry. The Tata Soulfull brand aims to modernize traditional Indian millets and currently sells products including cereals, snacks, muesli and protein drinks.

"Tata Consumer Products Expands Snacking Portfolio, launches Tata Soulfull Masala Oats+", Tata Consumer Products, July 11, 2022

Products & Brands  

Boundless Activated Snacking Extends Its Grab & Go Bag To New Retailers

UK-based gut-health brand Boundless Activated Snacking recently confirmed a series of new wholesalers and listings for its 23g Activated Chips Grab & Go bag. The chips are made using sprouted sorghum, which has a low carbon footprint and is soaked to allow the body to better absorb the grain’s gut friendly fiber, iron and potassium. Boundless’s chips are also gluten-free and vegan, and available in two flavors: Chipotle & Lime and Sea Salt & Cider Vinegar. The range will be sold in all WHSmith Travel sites and be included in its meal deal, a first for the company. It will also be sold in several major offices, including LinkedIn, and on transport such as the Eurostar. 

"Boundless Activated Snacking targets meal-deal market with Grab & Go bag", Asian Trader, July 11, 2022

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