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Period: July 31, 2022 to August 14, 2022
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Rollagranola Buys Assets Of Liquidated U.K. Cereal Brand Primrose’s Kitchen

Handmade granola company Rollagranola has bought Primrose’s Kitchen, the U.K.-based breakfast cereal business that went into liquidation last year. Dorset-based Primrose’s Kitchen sold organic, vegan and gluten-free muesli to suppliers including Waitrose, Whole Foods Market, Ocado and Amazon. Rollagranola will focus on re-engaging the Primrose’s Kitchen customer base with plans to activate fresh marketing communications that re-acquaint them with the brand. Primrose’s Kitchen will relaunch online this month and will be available in retailers shortly after. 

"Rollagranola buys assets of defunct UK cereal peer Primrose’s Kitchen", just-food global news, July 21, 2022

Snack House Foods Expands Into The Vitamin Shoppe

Snack House Foods has launched four of its six Keto Puff flavors in The Vitamin Shoppe stores nationwide. The gluten-free puffs are made with milk protein and have 15 grams of protein per serving. Snack House’s Cheeseburger, BBQ, Flaming Red Hot, and Loaded Nacho flavors will be featured around the cash wrap in The Vitamin Shoppe stores. In addition to The Vitamin Shoppe, the company is sold online at Amazon along with over 500 independent retailers nationwide. 

"Snack House Foods Expands Into The Vitamin Shoppe", Nosh.com, July 20, 2022

Deals, M&A, JVs, Licensing  

Arva Flour Mills Acquires Red River Cereal Brand From The J.M. Smucker Co.

Arva Flour Mills announced its acquisition of the Red River Cereal Brand from Smucker Foods of Canada Corp., a subsidiary of The J.M. Smucker Co. In 2011, the Red River Cereal recipe was slightly altered to include steel cut wheat and rye. Arva Flour Mills plans to revert back to the original recipe, which includes cracked wheat and rye for a creamier texture. The Mill is currently in the process of acquiring a hammer mill to crack the wheat, rye and flax ingredients for the updated recipe. Red River is now available at Arva Flour Mills’ onsite retail store and website, with plans to expand into retailers later this year. 

"Arva Flour Mills Announces Acquisition of Red River Cereal Brand from The J.M. Smucker Co.", Business Wire, July 19, 2022

Innovation & New Ideas  

ActuallyFoods Launches In Canada With Its Cricket-Based Puffs

Canadian-based brand ActuallyFoods recently launched with its Puffs made from cricket flour, fava beans and lentils. The brand claims these ingredients make the snack ‘actually’ good for you, with high levels of protein, vitamins and prebiotics. ActuallyFoods’ Puffs also claim to be sustainable, producing less emissions and waste than traditional health foods. The Puffs are available in three flavors – Cheddar Cheese, Cheddar Jalapeno and Barbecue – and can be purchased online on its website or in retailers including Superstore, Loblaw, Fortinos and Zehrs. 

"Canadian snack foods now made with CRICKETS as primary ingredient", The Post Millennial, July 26, 2022

Products & Brands  

Doves Farm Launches Breakfast Cereals Range

U.K.-based brand Doves Farms has released a range of plant-based, gluten-free breakfast cereals. The natural cereals are made using a variety of organic wholegrains including buckwheat, teff, quinoa and rice. The cereals come in four varieties: Ancient Grain Breakfast Flakes, Ancient Grain Fruit & Fibre Flakes, Ancient Grain Cereal Hoops and Wholegrain Cocoa Rice Pops. As with its range of flours and biscuits, Doves Farms’ products are made with sustainably grown ingredients and are produced on the family farm in Wiltshire. The new range is now available to buy from dovesfarm.co.uk and will be in selected wholesalers and retailers in the fall. 

"Doves Farm Launches Breakfast Cereals Range", Kam City, July 26, 2022

Noisy Snacks Expands To WH Smith Stores

Northern Ireland-based Noisy Snacks is supplying its new range of Coated Chickpeas, Broad Bean, and Peanut Snacks to WH Smith stores across the U.K. The snacks are all natural, vegan, low in calories, and high in protein. The range includes Beef Brisket Flavoured Broad Beans, Chips Shop Curry Flavoured Coated Chickpeas, Pickled Onion Flavoured Peanuts, Pulled Pork Flavoured Broad Beans and Piri Mango Flavoured Coated Chickpeas.

"Noisy Snacks secures national listing with WH Smith", Belfast Telegraph Online, July 26, 2022

The Daily Crave Signs Distribution Deal With Sam’s Club

The Daily Crave signed a deal with Sam’s Club to distribute its better-for-you snacks in approximately 580 of its membership warehouses in 2023. The Daily Crave produces a range of snacks, including quinoa chips, veggie chips, puffed churros and lentil & bean puffs. In the deal, The Daily Crave will rotate four of its products in three-month intervals to test success. If customers respond to the product well, it will be added to stores permanently.  

"Folsom-based snack company The Daily Crave strikes deal with Sam's Club", Sacramento Business Journal (California), July 25, 2022

Indian-Based Company She Made Foods Launches In U.S.

Indian-based clean-label company She Made Foods is entering the U.S. market under the name The Greater Goods Snacking Co. Greater Goods will be launching with three product lines - crackers, cookies and biscotti - all made with the company's vegan and grain-free almond flour base. The cracker varieties launching include Tangy Tomato & Basil, Caramelized Onion, and Sea Salt flavors, while the cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip and Chai Spice varieties. The brand will also be launching biscotti in Orange Cranberry, Dark Chocolate Sea Salt, and Double Dark Chocolate Pistachio flavors. Greater Goods also has a social mission, with an aim to empower and employ women in India. Greater Goods snacks are now available on its website and will be available on Amazon and in select retailers soon. 

"NEW BRAND ALERT: Greater Goods Joins the U.S. Snack Market with Better-for-You Cookies, Crackers and Biscotti", PRNewswire, July 25, 2022

RIND Releases Upcycled Whole Fruit Chips

RIND recently launched its crispy, single ingredient fruit chips. Like its chewy Skin-On Dried Fruit, RIND’s chips are made using upcycled, whole fruit, including the fiber-rich peel. Its chips come in four varieties – peach, apple, orange and kiwi. RIND’s products are available on its website and in retailers including Whole Foods Market, CVS, and HEB. 

"Rind banks on 100-year-old grandmother’s advice to maximise nutrition and minimise food waste through the power of the peel", Bakery and Snacks , July 21, 2022

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