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Period: August 21, 2022 to September 4, 2022
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Pescavore Hopes To Transform The Jerky Market With Ahi Tuna Jerky Strips

California start-up Pescavore aims to transform the jerky market with its Ahi Tuna Jerky Strips. Pescavore developed proprietary technology and a technique of small batch, natural wood smoking to keep the product shelf stable and maintain the fish’s flavor, texture and nutrients. The snack contains 15 grams of protein per package and is high in vitamins, minerals and omega-3s, with less salt and sugar than conventional jerky. Pescavore sustainably and locally sources its fish, and is currently in the process of obtaining certification from the Marine Stewardship Council, a non-profit that certifies seafood products for sustainable sourcing. Pescavore’s Ahi Tuna Jerky Strips are sold at retailers nationwide in three flavors: Caribbean Jerk, Island Teriyaki, and Smoke Poke. The company is testing new products with a variety of fish species, including salmon, groundfish and petrale sole, and is looking to launch its next seafood snack in late summer. 

"How Pescavore aims to hook jerky lovers with a seafood alternative", Food Dive, August 22, 2022

Kind Launches OOH Campaign In Partnership With Refugee Charity

Snack bar brand Kind has launched its first out-of-home campaign in support of its partnership with refugee support organization Choose Love. The campaign sees Kind highlight acts of kindness from local people in their communities on digital and print posters in London, Manchester, Bristol,and Edinburgh. It is part of a wider strategy that includes limited-edition on-pack designs by Iranian artist Majid Adin, as well as digital and influencer marketing.

"Kind launches OOH campaign in partnership with refugee charity", Better Retailing (UK), August 18, 2022

Belvita Launches Three Non-HFSS Fruit Bars

Breakfast biscuit brand Belvita is launching three new non-HFSS Fruit Crunch bars in the UK. The bars are lower in saturated fat and come in Raisin & Currant, Apple & Pear and Soft Bakes Filled Apricot.

"Non-HFSS belVita launches", Talking Retail , August 17, 2022

Beech Nut Launches Crispeas Veggie Snack

Baby food manufacturer Beech-Nut Nutrition Company launched its Crispeas veggie snack for toddlers over 12 months old. Crispeas are puffed pea mini-sticks that are gluten-free, grain free, sugar free and non-GMO. The snack is available in two flavors, Original and Cheese, and can be purchased on Amazon.  

"Beech-Nut® Launches New Veggie-Forward Crispeas Snack", Business Wire, August 16, 2022

Purely Elizabeth Launches Superfood Cereal With Vitamin D

Gluten-free brand Purely Elizabeth is launching its Superfood Cereal with Vitamin D. The cereal contains superfood ingredients including chia, quinoa, and amaranth, and is sweetened with sustainably sourced coconut sugar. It contains 6g of fiber per serving and is made with plant-based Vitamin D3 to support immunity. The launch comes after Purely Elizabeth’s recent $50 million funding announcement and recent brand refresh. Available in two flavors, Vanilla Blueberry Almond and Honey Peanut Butter, the cereal is available at Whole Foods Market exclusively through the Fall. 


Burts Snacks Unveils Popcorn Range

Premium chip brand Burts Snacks has added popcorn to its snacking portfolio. The popcorn is hand cooked in small batches and provides a healthier, low-calorie option for consumers. The range debuted with two flavors, Lightly Salted and Sweet & Salty, and will be available in UK retailers from September. The launch comes after Burts’ new brand identity and new product additions in March.

"Premium crisps brand Burts Snacks adds popcorn duo", The Grocer, August 15, 2022

MicroSalt Unveils Salt Me! Chips With 50% Less Sodium

Florida-based British tech company MicroSalt has unveiled its proof-of-concept foray into the savory snack sector with Salt Me! potato chips. Salt Me! potato chips use a patented technology that delivers the same salty flavor as regular potato chips, but with 50-70 percent less sodium. MicroSalt uses what it claims to be the world’s smallest salt crystal, which dissolves faster than typical salt grains to provide a more intense flavor. With its technology, MicroSalt aims to revolutionize the salt category by launching a table salt-style alternative. It will first launch in the UK, and is experimenting with more savory snacks, including popcorn and tortilla chips. 

"The sweet taste of salt: MicroSalt poised to 'evolutionise' the snacks category with the world's smallest salt crystal", BakeryAndSnacks.com, August 15, 2022

Bear Reformulates Non-HFSS Alphabites Cereal To Improve Taste

Fruit snacking brand Bear has reformulated its non-HFSS Alphabites cereal to improve its taste. The reformulation also comes with new look packaging that better aligns with its other ranges. Reformulations of the original flavors – Multigrain and Cocoa – will be available in Sainsbury’s, Waitrose, and Ocado by the 15th of August. 

"Bear relaunches non-HFSS Alphabites cereal duo to improve taste", thegrocer.co.uk, August 12, 2022

Pioneer Woman Enters The Snack Market With Nut Mixes

The Pioneer Woman, a lifestyle brand from author and television personality Ree Drummond, is introducing its first line of snack mixes. The snack mixes combine nuts with confections and seasoning and come in three varieties – Pecan Sticky Buns, A Knock You Naked and Spicy Cowgirl. Pecan Sticky Buns features honey roasted pecans, white chocolate mini cups, and cinnamon sugar caramel coated puffs; A Knock You Naked mixes caramel popcorn and salted pecans with mini brownies, dark chocolate, milk chocolate caramel-filled mini cups and coconut cashews; Spicy Cowgirl features almonds, cashews and pecans coated in cocoa powder, cinnamon and cayenne pepper, plus mocha filled dark chocolate cups, and white chocolate. The sweet and salty snacks join The Pioneer Woman’s growing line-up of grocery products, which include frozen meals, pasta sauces, barbecue sauces and pet treats. The Pioneer Woman snack mixes are available exclusively at Walmart for $4.98 per 7-oz bag.

"Pioneer Woman enters the snack aisle", Food Business News, August 11, 2022

Innovation & New Ideas  

BRAVE Launches Super Hoops Made From Peas & Chickpeas

European cereal brand BRAVE has introduced its new non-HFSS, grain-free, and sugar-free Super Hoops. BRAVE claims Super Hoops is the first cereal in Europe to be made from peas and chickpeas, with up to four times more protein than other leading cereal brands. The company also markets the cereal as a more sustainable alternative to grain-based cereal, due to its biodiverse, pulse-based formula. BRAVE’s Super Hoops launch is backed by Döhler Ventures and other industry leaders including Kerry Foods, Tesco and Lion Capital.

"NPD Trend Tracker: From cereal made of peas and chickpeas to new ‘social softs’ drinks category", Food Navigator, August 22, 2022

Marketing & Advertising  

How Magic Spoon Grew Through Podcast Advertisements

Better-for-you cereal company Magic Spoon has made podcasts a centerpiece of its growth strategy. Since its inception in 2019, Magic Spoon turned to podcast advertisements to cheaply and efficiently raise awareness and generate online sales among young consumers. Podcast ads proved to be an effective strategy, with over 1 million customers purchasing the cereal through its website. According to Edison Research, more than 40 percent of Americans over the age of 12 have listened to a podcast in the last month, with two thirds of listeners purchasing an item advertised on a podcast. As Magic Spoon expands into retail stores, it still plans to use podcast advertisements to update its now established customer base. 

"How Magic Spoon Reached 1 Million Customers by Harnessing the Power of DTC and Podcasts", Inc.com, August 19, 2022

Products & Brands  

Mary’s Gone Crackers Launches Cheezee Plant-Based Crackers

Gluten-free cracker brand Mary's Gone Crackers has expanded its product line with Mary's Gone Cheezee Plant-Based Crackers. The crackers, available in Cheddar and Cheese & Herb flavors, will launch in Sprouts stores beginning mid-August, with full distribution expected by September 2022. 

"Mary's Gone Crackers Expands their Iconic Gluten Free Product Mix with New Plant-Based Cheese Flavored Crackers: Mary's Gone Cheezee", PR Newswire, August 23, 2022

Walkers Launches New Campaign For 100 Calorie Multipacks

Walkers is broadcasting its marketing campaign that highlights its multipacks – including Wotsits, Quavers, French Fries, Squares, and now Monster Munch - contain less than 100 calories per pack. The campaign will run until the 9th of October across TV, shopper, digital, out-of-home and social channels. Additionally, Walkers is planning a social media competition where consumers will have the chance to win £1,000 when they send in their best surprised face. 

"Walkers' surprising new campaign highlights sub-100 cal family favourites", Grocery Trader, August 15, 2022

Snoop Dogg To Release Snoop Loopz Cereal

Snoop Dogg’s company Broadus Foods is releasing Snoop Loopz cereal. Snoop Loopz consists of fruit flavored corn hoops with marshmallows and sports a blue bear mascot. The cereal is the latest addition to Broadus Foods' product line, which includes oatmeal, grits, pancake mixes, and syrup.

"Snoop Dogg Will Release His Own Snoop LoopzCereal", list23.com , August 15, 2022

Indulgent Snacks Seeing Growth During Inflation

Both better-for-you and more indulgent snack categories have grown since COVID-19, as many consumers seek more healthful options or reward themselves with treats. The COVID-19 pandemic propelled the health foods market due to the increased focus on wellness and immunity. However, as inflation rises, indulgent snacks are driving more growth than other segments of snacking as consumers turn towards affordable treats in lieu of more expensive rewards. 

"Consumers torn between health and indulgence in snack foods", Supermarket News, August 12, 2022


The Savourists Unveil Non-HFSS Crunchits Line

Savory snack bar brand The Savourists has expanded its range with its non-HFSs Crunchits. The high-protein snacks are made from a blend of toasted edamame, black beans and puffed rice and will debut in two flavours: Thai Chilli and Sizzling BBQ. Crunchits will roll into Ocado in September, in addition to independent retailers and QSRs. 

"Snacking challenger The Savourists adds non-HFSS Crunchits duo", thegrocer.co.uk, August 18, 2022

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