Snack producers are increasingly offering options that support consumers’ wellness objectives without compromising on indulgence. ADM's consumer insights platform Outside Voice found that almost 80 percent of consumers globally believe that mental wellbeing positively impacts their overall wellness. FMCG Guru's 2021 Personalised Nutrition study found that 63 opercent of consumers want products customised to satisfy their individual nutrition needs, and so brands with diversified offerings targeting energy, immunity, mental wellbeing and other needs should succeed in the coming years. Snacks containing wholesome ingredients, such as ancient grains, pulses, seeds and nuts, can help provide a feeling of fullness without a blood sugar spike, and can also offer additional protein, fiber and other essential nutrients, and can also address trends like keto, vegan and low-carb as well medically oriented issues like gluten-free and diabetic-friendly.
"What will drive the healthy snack space in 2023?", BakeryAndSnacks.com, November 24, 2022
South African health brand Futurelife has launched a Nut & Seed ‘Focus’ variant within its Granola Crunch range. Futurelife’s Granola Crunch Nut & Seed ‘Focus’ contains 5 grains, iodine, iron and zinc to enhance consumer’s energy and focus throughout the day. It is formulated with MODUCARE, a daily immune supplement, made from a patented blend of natural plant sterols and sterolins. The ‘focus’ variant is the fourth cereal in the range, which also includes Original ‘Boost’, Berries & Fruit ‘Vitality’ and Chocolate ‘Renew’.
"Granola Just Got A Whole Lot Crunchier", MyZA, November 22, 2022
Why? Snacks has just launched with its first product: Keto Grain-Free Cheese Crackers. The crackers are made with sharp white cheddar cheese, almond flour and real butter, and contain 8g of protein and 2g of net carbs per serving. In the future, the start-up aims to create more keto-friendly, grain-free and tasty childhood snacks.
"WHY? SNACKS Launches Keto, Grain-Free Cheese Crackers", Nosh.com, November 18, 2022
Kallø has extended its Veggie Cakes range with the launch of its new Sea Salt & Cider Vinegar flavor. The vegan, HFSS-compliant and gluten-free range is made from lentil and peas and are a good source of fiber and plant protein. Other flavors in the range include Spinach & Pesto, Beetroot & Balsamic, Caramelised Onion Chutney, and Tomato Salsa, Lime & Coriander. The brand launched in 2020, and Kallø claims its Veggie Cakes range has seen “+6% YA growth” and a 33 percent repeat purchase rate.
"KALLØ LAUNCHES NEW SEA SALT & CIDER VINEGAR VEGGIE CAKES", Highlight PR, November 17, 2022
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