good2grow Enters Food Category With Snackers Crackers

Child beverage company good2grow has announced the launch of Snackers, its first entry into the food category. Snackers are single-serve cups of baked oat and wheat crackers available in two flavors, Cinnamon and Chocolate. Like good2grow’s beverage portfolio, Snackers include collectable licensed character tops from companies including Disney, Nickelodeon, and Hasbro. Snackers are available at select regional retailers including Meijer, GIANT and Stop & Shop, with national distribution slated for spring 2023.

"good2grow® enters food category with Snackers launch", Business Wire, February 02, 2023

Orchard Valley Harvest Unveils Rebrand

John B. Sanfilippo & Son has partnered with design agency Straight Forward Design to relaunch its Orchard Valley Harvest brand. The brand of nuts, dried fruits and mixes has faced challenges in recent years due to increasing competition from own-label brands. The rebrand includes a purpose-led identity and packaging redesign to attract GenZs and Millennials. The rebrand aims to be more approachable, featuring bright colors and playful fonts. The new packaging also features the message “Let’s stop child hunger”, with a proportion of profits going to charities tackling food insecurity. The rebrand is launching on packaging, in-store and across digital and social channels, with a supporting above-the-line marketing campaign to come later this year. 

"Orchard Valley Harvest Unveils Purpose-Led Rebrand and Packaging Redesign", Flexible Packaging Magazine, January 26, 2023

Quest Launches Quest Cheese Crackers

Protein brand Quest Nutrition has launched its Cheese Crackers. Made with real cheese, each serving of Quest Cheese Crackers contains 10g of protein and 5g of net carbs. To promote the new product, Quest has partnered with DJ Steve Aoki to launch the #QuestCheeseParty Challenge on TikTok. The Challenge asks consumers to duet with Aoki and show their ‘cheesiest’ smile for a chance to win limited edition Dim Mak x Quest merchandise, Quest Cheese Crackers and more. Quest Cheese Crackers are available in 4-count multi-packs online at QuestNutrition.com and Amazon and in-store at retailers including Target and Walmart.

"Quest™ Launches NEW Quest Cheese Crackers, A Protein-Forward Snack Made with Real Cheese", PRNewswire, January 24, 2023

The Howe Company Acquires BFY Snack Company Mister Snacks

U.S. confectioner The Howe Company has acquired healthy snacks business Mister Snacks. Mister Snacks primarily sells its products under the Sunbird Snacks and Stone Mountain Snacks brands in wholesalers and gift shops. Through the acquisition, The Howe Company hopes to expand its distribution and its nut and nut mix business. 

"US confectioner The Howe Company buys local peer Mister Snacks", Just Food, February 06, 2023

Real Food From The Ground Up Acquires Food Should Taste Good From General Mills

Vegan snack company Real Food From the Ground Up has acquired natural tortilla snacks brand Food Should Taste Good from General Mills. Real Food offers snacks such as tortilla chips, crackers and pretzels incorporating cauliflower, butternut squash and purple carrot. Food Should Taste Good manufactures tortilla chips made from corn, multi-grains and black beans in a variety of flavours.

"Real Food From the Ground up acquires tortilla maker Food Should Taste Good from General Mills", Just-Food.com, January 25, 2023

Kellogg’s Sees Promotion In India Pay Off

Kellogg’s has doubled its penetration in the Indian muesli and granola category over the past two years, now enjoying a market share of more than 70 percent by value. To achieve this growth, Kellogg’s has worked to change India’s engrained and diverse breakfast habits through educating local consumers about its healthy breakfast options, including corn flakes, chocos, muesli and oats. It has also targeted consumers with busy lifestyles, positioning its offerings as solid, nutritious breakfast options that are quick to prepare. Kellogg's efforts have led to rapid consumer adoption of the category, which it aims to continue building.

"How Kellogg’s plans to overhaul breakfast in India", The Drum, February 01, 2023

ProV Foods Launches Affordable On-The-Go Line ProV Minis

Indian dried fruits and snack brand ProV Foods has launched ProV Minis, a range of on-the-go 18g packs of flavored nuts. At 20 rupees a pack, ProV Foods hopes the affordable price point will persuade consumers to choose its product over unhealthier options. ProV Minis are available to purchase at modern trade stores and online on its website.

"‘Huge growth potential’: India’s ProV Foods seeks to combine affordability and health benefits to gain snack market share", Food Navigator Asia, February 06, 2023

Post Debuts Honey Bunches Of Oats Granola Chips

Post Consumer Brands has launched Honey Bunches of Oats Granola Chips in Honey Roasted and Blueberry varieties. The chips are marketed as an on-the-go snacking option made to be eaten alone or topped with yogurt or nut butter. Both granola chip flavors are available now in 6-oz bags at select retailers nationwide.

"Post Consumer Brands debuts granola chips", Food Business News, February 03, 2023

Snac Atac Debuts Lentil Twisters

Indian snack brand Snac Atac has launched its Lentil Twisters, made with lentils, corn, and potatoes. With 0% trans fat, Lentil Twisters area available in three flavors: Chaat, Thai Sweet Chilli and BBQ.

"New Year, New Launches At Snac Atac", Outlook India, February 01, 2023

Magic Spoon To Expand Offline Retail Footprint

Magic Spoon is broadening its retail launch to more than 6,800 stores nationwide. Initially a direct-to-consumer brand, Magic Spoon entered Target stores last summer. The brand will now expand to more Target stores, as well as Walmart, Kroger and Albertsons stores. Each store will carry the brand’s best selling core flavors, including Fruity, Frosted, Cinnamon and Cocoa, with some retailers to carry additional specialty flavors.

"Magic Spoon expands retail launch to 6,800 stores", Retail Dive, February 01, 2023

Folk Revival Launches With Hot Cereal Cups Made With Acorns

Heirloom food start-up Folk Revival has launched with a line of Hot Cereal cups. Made with hemp and wild harvested acorns, each vegan, keto-friendly cup contains 20g of protein. Folk Revival Hot Cereal cups are available in four flavors: Original, Maple Almond, Chai Almond and Blueberry Almond. They can be purchased online on its website and Amazon and will roll out to select retailers nationwide.

"Folk Revival Announces the Launch of New High Protein, Keto-friendly Hot Cereal Cups made with acorns", PRWEB, January 31, 2023

Mantra Launches Plant-Based Prawn Crackers In Thailand

Thai vegan brand Mantra has launched Plant-Based Prawn Crackers. The crackers are cholesterol-free, low in saturated fat and made from soybeans, chickpeas and other grains. In addition to Prawn Crackers, Mantra offers other vegan alternatives including plant-based fish balls, fish fillet, shrimp cake, bacon and ham. 

"Mantra launches vegan-friendly prawn crackers in Thailand", Retail Insight Network, January 30, 2023

Post Launches Sweet Dreams Cereal To Encourage Healthy Sleeping

Post Consumer Brands has debuted Sweet Dreams, a line of cereals aimed at encouraging healthy sleeping patterns. Marketed toward adults, the cereal targets an evening snacking occasion that can become part of a consumer’s evening routine. The cereal is launching in two lavender and chamomile-infused flavors: Blueberry Midnight and Honey Moonglow. Both varieties contain a blend of vitamins and minerals, including vitamin E, zinc, folic acid and B vitamins, which promote natural melatonin production.

"New Post cereal encourages healthy sleeping: Sweet Dreams cereal", Food Business News, January 26, 2023

Harvest Snaps Launches White Cheddar Baked Green Pea Snacks At Target

Calbee's Harvest Snaps has introduced a White Cheddar flavor of its Baked Green Pea Snacks available exclusively at Target. Harvest Snaps White Cheddar Baked Green Pea Snacks join the brand's lineup that includes varieties such as Lightly Salted, Tomato Basil, Mango Chile Lime and Wasabi Ranch.

"Harvest Snaps Launches White Cheddar Flavor at Target", PRNewswire, January 26, 2023

Unique Snacks Unveils Puffzels Puffed Pretzel Snacks

Unique Snacks has unveiled Puffzels, a puffed pretzel-shaped and flavored snack. The snack is gluten-free, made with whole grains and not fried. Puffzels will launch in four flavors: Homestyle, Aged Cheddar, Wild Buffalo and Honey Mustard. The snack will be available regionally, with the goal to become a national product. 

"'Kind of like a cheese curl': Unique Snacks unveils Puffzels", wfmz.com, January 25, 2023