Australian biscuit brand Arnott’s has turned its classic Teeny Tiny Teddy Biscuits into a breakfast cereal in the company’s first foray into the breakfast market. Teeny Tiny Teddy Cereal is gluten-free, high in fiber and whole grains, with no artificial colors, flavors or preservatives. The cereal is available exclusively at Woolworths in Honey and Chocolate flavors.
"Arnott’s turns Tiny Teddy into its first breakfast cereal", Inside FMCG AU, February 28, 2023
Pringles has launched a new brand campaign, created by Grey London, to promote its healthier Multigrain range. The campaign features three friends sharing Pringles Multigrain chips and admiring a pet hamster, which performs electronic music with a keyboard and lightshow. The campaign’s tagline is ‘same, yet wonderfully different’ to appeal to consumers looking for new yet familiar eating experiences. In addition, hamster gig posters have been produced and fly posted across London and shared on social channels to tease the launch of the campaign. The spot will run across TV, video on demand channels and across social media in the UK until March 15th.
"Pringles launches new campaign to promote Multigrain range", Creativebrief , February 24, 2023
Baked chip company Temole is expanding to Dubai in the hope of establishing a following in the wider Middle Eastern region. Temole has already expanded its almond chips, avocado chips, pomegranate chips, broccoli puffs, and cauliflower puffs to countries within the Asian Pacific region, including Japan, Australia, and Singapore.
"Trendsetting central: Dubai key market for healthy snacking products to capture Middle East – Temole", Food Navigator , February 22, 2023
Lentil chip brand The Daily Crave is set to introduce its latest innovation, Crunchy Fries To-Go, at Natural Products EXPO West. The Daily Crave’s Crunchy Fries are made with non-GMO potatoes and will be available in two flavors: Himalayan Pink Salt and Taco Dil-licious. Unlike frozen french fries, The Daily Crave’s Crunchy Fries do not require an oven and can just be warmed up in a microwave.
"The Daily Crave Launches Ready-to-Eat Crunchy Fries To-Go", Specialty Food Association, February 22, 2023
|
|