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Period: March 26, 2023 to April 2, 2023
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Popcorn Rises In Popularity

Popcorn is becoming a popular snack food as consumers look for healthier and more versatile alternatives to traditional snacks. Global research and technology company Technavio forecasts a $5.6 billion rise in the global ready-to-eat popcorn market size between 2021 and 2026, and Mondelez International research found that over half (53 percent) of consumers eat crisps, popcorn and pretzels at least once a week, a five-point jump since 2019. The versatility of popcorn means companies can experiment with bolder and innovative flavors. Cookie and Candy Pop partners with brands such as Fruity Pebbles and Nutter Butter to create its low-calorie flavored popcorn offerings and Smartfood launched a Krispy Kreme flavor inspired by an enlisted brainstorm panel of Gen Z consumers. Some companies are investing in research to increase popcorn’s nutritional value. Conagra Brands, Inc. recently invested in research to increase levels of the amino acid lysine in certain corn varieties, which ...  More

"Popcorn explodes in popularity", Baking Business, March 27, 2023

Companies, Organizations  

Nutri V Launches Upcycled Vegetable Puffs

Nutri V has launched its first B2C offering: upcycled vegetable puffs. The snack is available in three varieties: Broccoli, Cauliflower and Pumpkin. Nutri V is a partnership between vegetable producer Fresh Select and Australia’s national science agency CSIRO. The company was previously supplying vegetable powder to food manufactures and plans to make it available to customers. 

"Veggie powder power: Australia’s Nutri V eyes snacking space to take upcycled foods mainstream", Food Navigator Asia , March 28, 2023

Kellogg’s Launches Crunchy Nut Barista Edition Cereal

Kellogg’s Crunchy Nut Granola is launching a new Barista Edition Chocolate Mocha flavored variety. The high-fiber cereal is infused with coffee and contains milk chocolate curls and sliced almonds. Kellogg’s Crunchy Nut Granola Barista Edition is available in Waitrose from next week, with other stores to follow, priced at £2.99. 

"Kellogg’s Crunchy Nut Granola gets a taste of coffee", Talking Retail, March 24, 2023

Jackson’s To Launch Farmhouse Ranch And Spicy Salsa Verde Sweet Potato Chip Flavors

Sweet potato chip brand Jackson’s has unveiled new Farmhouse Ranch and Spicy Salsa Verde flavors to its line of vegan chips made with Avocado Oil. The Spicy Salsa Verde flavor is an updated version of its previous Spicy Tomatillo flavor. The refreshed Spicy Salsa Verde is available immediately nationwide and Farmhouse Ranch will be released nationally upon impending Project Non-GMO verification.

"Jackson's to debut Farmhouse Ranch sweet potato chips, revamp Spicy Salsa Verde", Snack Food & Wholesale Bakery, March 23, 2023

Marketing & Advertising  

PopWorks Debuts First Advertising Campaign

PopWorks has debuted an updated look which will be supported by its first-ever TV and marketing campaign in the UK. The campaign aims to appeal to Gen Z and Millennials who are looking for flavor-packed balanced snacking options. The campaign will run from late March until the end of May and will be supported with shopper marketing, out of home and digital and social activations.

"PopWorks TV debut with first-ever advertising campaign to highlight completely non-HFSS range", Grocery Trader, March 23, 2023

Products & Brands  

Low And Slow Smokes Its Barbeque Chips

Low and Slow will be launching its Hickory Smoked Chips in grocery stores within the next few months. While most barbeque chips are flavored with liquid smoke, Low and Slow lightly seasons its potato, corn and tortilla chips and smokes them in barbeque smokers. Low and Slow considers itself a barbeque brand that smokes chips instead of meat. The start-up sells its products on its website and is planning to launch new varieties, such as smoked cheese puffs and pretzels. 

"Unlike Lay’s, This Snack Brand Actually Smokes Its Barbecue Chips", Texas Monthly, March 24, 2023

Funky Mello Launches Vegan Marshmallow Creme & Pretzel Dippsterz

Vegan marshmallow creme company Funky Mello has debuted Dippsterz, snack packs with a marshmallow creme dip and pretzel sticks. Dippsterz takes a healthier approach to the nostalgic 90s snack Dunkaroos, with less sugar and no artificial ingredients. With its newest product, Funky Mello is donating a portion of sales to organizations that fight food insecurity in youth.

"Sweet N’ Salty Dippsterz Combines Pretzels & Marshmallow Creme", Trendhunter, March 21, 2023

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