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Food Business Insight Alert Archive

Have a look at some of our recent alerts. These give broad coverage of the industry - if you want something more specific create your own here.

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April 17, 2022, to April 24, 2022

ECB And KP Snacks Warned Over Junk Food Ads Targeting Under-16s

The UK's advertising regulator, the Advertising Standards Authority, has banned two adverts for The Hundred cricket tournament following public complaints they promote unhealthy eating to under-16s. The ASA sent a warning to the England and Wales Cricket Board and sponsor KP Snacks; both companies assured the ASA it would not happen again. The first ad was an email sent by the ECB to people on its database who had bought an under-16 ticket or indicated they had children in their household. The email offered free bats and balls and featured a bright, colorful cartoon image of cricket players accompanied by logos for The Hundred and KP Snacks brand McCoy's crisps. The second ad was a paid-for post on KP Snack’s Butterkist UK's Instagram account, which featured a picture of its Crunchy Toffee Popcorn alongside a cricket bat and ball. Sustain’s Children’s Food Campaign and Food Active were behind the public push to ban these ads. These complaints are part of their larger mission to bring new food and drink advertising restrictions and to eradicate HFSS food sponsorship of sports.  

New Snack Launches In UK

Proper Snacks has rolled out a Properchips multipack range, following its launch in both sharing and singles formats. The launch is motivated by the growing multipack market as more customers are traveling again and looking for healthier, on-the-go snacking options. The multipacks are available in two flavors - Salt & Vinegar and Barbecue – and contain under 70 calories per pack. They are currently available in Ocado, ASDA, Tesco, Morrisons and Waitrose, retailing at £1.79 for five 14 gram bags.  In addition, Fairfields Farm has completed its transition to a fully plant-based range with the vegan reformulation of its Cheese & Onion chips. The transition to an all-vegan brand follows the increased demand for plant-based snacks and Fairfield’s successful vegan Bacon & Tomato and Rib of Beef flavors. The company is initially launching its reformulated Cheese & Onion chips in 40 gram bags, with a sharing 150 gram pack to follow in May. The product will be sold in the East of England Co-op, independent retailers nationwide, and Fairfields Farm’s online website for carbon neutral delivery. 

Mondelez’s Snacking Future

According to Mondelez SnackFutures VP, Brigette Wolf, consumers are looking for healthy and diverse snacking options. During COVID, Mondelez saw sales in its core business of cookies and crackers rise as customers sought out familiar comfort foods. Wolf finds that customers are now looking to expand their snacking routines and discover new brands and products. COVID also contributed to the already growing trend of healthy snacking as consumers became more conscious of their wellbeing and immunity. To better tap into emerging snack trends, Mondelez launched its innovation arm SnackFutures in 2018. Since its launch, SnackFutures has developed new in-house brands (Dirt Kitchen Snacks, CaPao) and invested in others (Uplift Food, Hu). Last year it started CoLab, a startup program for early-stage, mission-driven brands that helps build start-ups by connecting them with internal and external resources at Mondelez. This year’s class include Popcorn for the People, Moonshot, Yolélé and Nunbelievable. 

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April 10, 2022, to April 17, 2022

India’s Innovative Healthy Snacking Brand Snackible

Health snack company Snackible was founded in 2015 with an aim to make healthy snacking more accessible and appealing in India. Snackible offers over 75 products as well as gift and subscription boxes of its products. Its snacks are inspired by both Indian flavors and Western health trends and ingredients. Popular products include Jowar Cheese Puffs, Bombay Chaast Makhana, Pizza Sticks, Energy Bars and Coffee Cookies. Some of Snackible’s new launches include Dosa Khakra (Ragi-based crispy dosa disks) and Crackling Nuts (Nuts coated in rice flour and flavoring). Although the majority of Snackible’s sales come from its website, its products are also available on other online stores and in 2,500 retail stores in 28 cities. Snackible is backed by key investors, including angel funds, syndicates and HNIs. It is also in talks to raise an institutional round of Series A funding by Q2FY23. These funds will be invested to build Snackible into an omni-channel FMCG brand, expand physical footprint across the country, invest in R&D and also start exports.

Jonas Brothers’ New Popcorn And Other Celebrity Vegan Snack Brands

This week, pop rock band the Jonas Brothers launched Rob’s Backstage Popcorn at 2,800 Walmart stores nationwide. The savory and sweet vegan popcorn is marketed as ‘the Jonas Brothers’ favorite backstage snack.’ The brand was created by the three Jonas Brothers, consumer good business The Naked Market, and family friend Rob Garbowsky, who introduced the brothers to his popcorn in 2011 during rehearsals and performances. The brothers decided to introduce it to fans in 2021 during the Jonas Brothers’ Remember This Tour until they decided to bring it consumers nationwide with Walmart. Rob’s Backstage Popcorn joins a growing range of celebrity founded vegan products. Last year, Hall of Fame basketball player Scottie Pippen co-founded popcorn brand Husk, which sells organic and all-natural popcorn in six. Vegan snack brands are also drawing celebrity investment. In 2017, Leonardo DiCaprio invested an undisclosed amount into chickpea-based snack brand HIPPEAS, and he has since invested in other environmentally friendly food products. Outstanding Foods has received investments from celebrities such as musical artist Snoop Dogg, actress Daniella Monet, and NBA player Javale McGee. The brand is known for its PigOut Pigless Pork Rinds and has recently launched its vegan Outstanding Cheese Balls. 

India’s Breakfast Food Brand Mamafeast Is Growing

In December 2020, Indian retail sales and execution company NextGApex released Mamafeast, a range of healthy yet affordable breakfast foods made in India. The brand currently sells cornflakes, fruit & nut muesli, peanut butter and hazelnut chocolate spread that are all vegan and gluten-free. Mamafeast was created to increase the accessibility of breakfast products made in India within the country’s growing, yet Western-dominated, breakfast cereals market. Its products are currently available in over 30 towns, 25,000 stores and online retailers such as Amazon.com, Flipkart.com and Snapdeal.com. NextGApex is planning to expand the range to over 200 towns and 100,000 stores by the end of 2023. 

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April 03, 2022, to April 10, 2022

U.K. BFY Snack Brands To Watch

Creative Nature makes snack bars, baking mixes, sweet treats and superfood ingredients that are free of the top 14 allergens. Its mission is to provide safe, healthy and tasty snacks for people with allergies and intolerances. Creative Nature has crowdfunded twice successfully and is expected to hit £2 million in turnover during 2022. Its products can be found in major U.K. supermarkets, independent cafes and online retailers. Snack Thyme is another snack brand that will launch with vegan, gluten free seeded crackers. The crackers are made with flax, sesame and pumpkin seeds and come in three varieties: Chilli and Lime, Rosemary and Za’atar, and Everything. Snack Thyme currently sells its crackers in London through local markets, artisanal stores, and online deliveries. However, the brand will officially launch in May following an expansion in production. 80Noir Ultra is a health-oriented, premium dark chocolate company. It sells a variety of bars and drinks that claim to improve mental and physical wellbeing as well as fitness performance. 80Noir Ultra’s products can be bought in health foods stores or directly through its website 

New BFY Snack Launches in U.K.

An array of new BFY snacks have recently been released in the UK. Clif has launched Clif Thins, a crunchy, thinner version of its Clif Bar and marketed as a nutritious, on-the-go snack for consumers returning to their pre-pandemic routines. The Thins are plant-based, low in calories and sugar and are available in three flavors: Chocolate Chip, Chocolate Peanut Brownie and White Chocolate Macadamia Nuts. Cliff’s competitor, Kind, has added a Hazelnut Dark Chocolate flavor to its Protein bar range. Additionally, nut-based snack company Real Handful has announced the launch of Air Nuts, a line of aerated nut snacks. Air Nuts are created by blending peanuts, rice flour and flavoring before baking and aerating them through a patented process. Real Handful claims the snacks are 60% lighter than regular nuts, offering comparable protein and fiber with fewer calories. Air Nuts will be available in U.K. supermarkets in four flavors: Sea Salted, Salt & Black Pepper, Cheese & Onion and Hot Chilli. Lastly, low-sugar snack company Nibble Simply has launched its Divinely Dark Madagascan Chocolate Chips. The vegan chocolate chips are made with responsibly-sourced Madagascan cocoa and sweetened with natural coconut sugar. Coconut sugar offers a natural sweetness and helps reduce blood sugar spikes, and feed beneficial gut bacteria. a

New Releases In Singapore’s Growing Snack Market

A wave of new snacks has recently entered the Singapore market. The snack market in Singapore is increasingly competitive, with an expected revenue of $440 million this year. It is expected to grow by 4.08% in 2022, with 300 new snacks released in 2021. Local and Asian flavors are a popular category within the snacking market. Snack company Crusty's has recently launched deep-ridged potato chips in Singapore Chicken Rice and Singapore BBQ Seafood flavors. The snacks are available on Crusty's websites and other online retailers along with its popular popcorn and fish skin products. New home-based business Kelly Snacks also debuted prawn cracker and crab stick snacks with flavors such as salted egg, cereal butter and honey butter. Better-for-you snacks are also popular in Singapore, fueled by the pandemic and an increase in food healthier snacks. E-commerce business Un-Possible Kitchen has recently launched its Arrowroot Paleo Torti Chips. The chip is similar to corn tortilla chips, but made with psyllium husk, coconut and arrowroot flour. Un-Possible Kitchen offers other allergen-free and preservative-free foods such as Black Bean Noodles and Plant-based Paleo Wraps. Biotechnology company Soynergy has released its Fibreworks Chocolate Cookies, which are made with bio-okara, a fermented by-product from soya milk and tofu manufacturing. Snack brand Soyami has debuted with its Soy Chips made from soya bean and potato flour. The chips are positioned as a healthier alternative to potato chips, with 50 percent more protein and 40 percent less fat. Soyami’s Soy Chips come in three plant-based flavors: Original, Honey Butter and Sriracha.

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March 27, 2022, to April 03, 2022

U.K. Chip Brands Race To Release HFSS-Compliant Snacks

Walkers has unveiled its first fully non-HFSS crisps range called '45% Less Salt'. The line will be available this month in three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar. Meanwhile, KP Snacks will reformulate products across its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands due to UK government restrictions regarding the promotion of HFSS products. By June, Hula Hoops Puft will be available in three non-HFSS flavors: Salt, Salt & Vinegar and Beef. Its Penn State brand will release a non-HFSS Chilli flavour of its pretzels by the end of the month, followed by Sour Cream in May. Kettle Foods has taken a different approach by launching a separate non-HFSS bread snacks range. 'Bread Bites' will first roll into Morrisons by the end of the month and will be available in three flavours: Focaccia Bites with Sea Salt, Rosemary & Extra Virgin Olive Oil; Naan Bites with Spiced Onion Bhaji with Chilli & Toasted Onion; and Sourdough Bites with Parmigiano Reggiano & Balsamic Vinegar of Modena. Vegan snacking brand Source of the Earth recently launched a range of non-HFSS lentil chips in three flavors: Coconut Curry, Smoked Paprika & Chilli and Sour Cream & Chive. The chips come in a fully home-compostable packet and will be available in Whole Foods, Selfridges and Daylesford. 

Brazi Bites Debuts New Pizza Bites Line

Latin-inspired better-for-you brand Brazi Bites announced the launch of its new Pizza Bites line. The snack is positioned as a cleaner, healthier take on the familiar snack and will be available in three varieties: Four Cheese, Pepperoni and Supreme. Pizza Bites will be in the freezer section and are gluten-free, high in protein and made without artificial ingredients. The bites are made with the same dough Brazi Bites uses for its Brazilian Cheese Bread. The brand also sells Empanadas and Breakfast Sandwiches. Its products are sold online on its website and Amazon or in conventional stores including Whole Foods, Target, and Costco.

Eat The Change Debuts Carrot-Based Fruit Snacks

Vegan snack start-up Eat the Change revealed its second product at Expo West, Organic Cosmic Carrot Chews. Carrots are cooked, marinated in fruit juice then dehydrated to create a clean, healthy alternative to fruit snacks. Cosmic Carrot Chews are available in three varieties: Sour Cherry Berry Blast Off, Orange Mango Moonbeam and Apple Cinnamon Asteroid. Eat the Change hopes to disrupt the growing $5 billion fruit snack market by introducing the ‘first-to-market’ vegetable snack for kids. 

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March 20, 2022, to March 27, 2022

Simple Ingredient Snack Launches At Expo West

At the recent Expo West in Anaheim California, many companies featured simple ingredient, on-the-go snacks in innovative formats. Pickle brand Rick’s Picks introduced a snack line, which includes packs of flavored Pickle Spears and Snacking Veggies, available in Zesty Carrot or Savory Cauliflower. A new brand, CHICKEASE, has also launched with a line of snackable all-natural, cooked chickpeas in three varieties: Original, Tex-Mex, and Barbecue. gimMe has launched smaller slim packs of its premium roasted seaweed line along with adding two new flavors: Dairy-free Cheddar and Chili Lime. Seed snack maker Blake’s released Roasted Sunflower Seeds, which come in three flavors: Himalayan Salt, Hot & Spicy and Honey Roasted. This simple snack comes in single-serving packs and is marketed as a clean on-the go protein snack. Additionally, veggie chip maker Dirt Kitchen revealed a line of Pressed Bars made with vegetables, fruits, nuts and seeds. The bars come in four flavors: Almond + Raisin + Carrot, Tomato + Raisin + Black Pepper, Apple + Cinnamon + Carrot, and Apricot + Beet + Pumpkin Seeds. Lastly, Solely showcased its vegan Fruit Gummies, which are made of one or two ingredients and sold in three flavors: Mango, Mango & Orange and Mango & Guava. 

KP Snacks Non-HFSS Reformulation Of Brands

KP Snacks will reformulate its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands due to UK government restrictions regarding the promotion of HFSS products. By June, Hula Hoops Puft will be available in three non-HFSS flavors: Salt, Salt & Vinegar and Beef. Additionally, the entire Popchips range will be reformulated and relaunched in a phased rollout before the end of the year. Meanwhile, Tyrrells' bestselling Lightly Salted flavor will be reformulated and available in multiple pack sizes from May. This reformulation follows Tyrells’ January launch of non-HFSS flavor Mediterranean Herb. By the enactment of the new legislation in October, KP claims it will have one of the largest non-HFSS ranges within the crisps, nuts and snacks category. While KP Snacks recognizes the importance of providing healthier options for consumers, it will continue to offer its popular HFSS items, such as the core range of McCoy's and Hula Hoops. 

Kettle Food’s New, Non-HFSS Bread Snacks

Kettle Foods will launch ‘Bread Bites’, a range of non-HFSS bread snacks. The range will be on shelves in U.K. supermarkets from early April and will be available in three flavors: Focaccia Bites with Sea Salt, Rosemary & Extra Virgin Olive Oil; Naan Bites with Spiced Onion Bhaji with Chili & Toasted Onion; and Sourdough Bites with Parmigiano Reggiano & Balsamic Vinegar of Modena. Kettle aims to bring a different, more elevated snacking experience to customers, who can either eat the triple-baked snacks from the bag or after heating in the oven. The launch follows government HFSS regulations and large brand releases of non-HFSS crisp ranges, such as Walkers and Tyrells. 

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March 06, 2022, to March 20, 2022

Expo West Includes New Arrivals For The Snacks Aisles

Natural Products Expo West at Anaheim, CA, will in early March showcase several better-for-you snacking innovations. They include a new savory line called Mighty Lil' Crunchy Corn from Seapoint Farms, adding to the current product lineup of Mighty Lil' Lentils, Dry Roasted Edamame, Edamame Pasta and Seaweed Crisps. The Crunchy Corn contains 100% whole grain non-GMO corn and is vegan, gluten-free, allergen-friendly, kosher and free of trans fat and cholesterol. Pipcorn is bringing its five top-sellers - Heirloom Popcorn, Heirloom Cheese Balls, Heirloom Corn Dippers, Heirloom Crackers, and Heirloom Crunchies. The brand says it is reinventing childhood snacks with better-for-you and sustainable options based on its heirloom corn. Whisps is showing its new Cheese & Pretzel Bites, made with 100% real cheese, pretzels and spices, and including 7-8g of protein. BodyBar Protein will display its new protein bars, with vegan and non-vegan options containing grass-fed whey, collagen peptides and plant-based protein. The snacks are based on clean ingredients, with 9-12g of protein, 8-11g of fiber, and are gluten-free, contain no added sugar, and are Certified Paleo or Paleo Friendly.

Times Of India Outlines 2022 Healthier Food Trends

Indian eating habits are changing in response to global factors such as the COVID pandemic, climate change, and consumer awareness about sustainability, zero waste and cleaning eating. A recent article highlighted key trends in India. It sees Indian consumers becoming more experimental as healthy snacking evolves, with one report finding around eight in 10 Indians want to replace one or more meals a day with snacks. Other studies found that healthy snacks are increasingly seen as meal alternatives as well as providing comfort and health benefits. More generally, the article expects more conscious eating to prevail, with a greater focus on local ingredients and more concern about the pros and cons of different types of food; increasing demand for superfoods, such as millets, of which India grows nearly 80 varieties; more interest in non-native foods, such as olive oil, often seen by Indians as an out-of-home aspirational flavor, but increasingly as a healthier oil for at-home food, and for different fruits and vegetables, such as broccoli, red cabbage and dragon fruits; plant-based food and beverage options, including plant-based milk; and greater awareness of sustainability and zero waste issues.

Pipcorn Adds Tabasco Flavor To Its Product Portfolio

Popcorn snacking brand Pipcorn is showcasing new Spicy Cheddar Popcorn and Spicy Cheddar Cheese Balls at Expo West, partnering with the TABASCO® brand. Both are baked rather than fried, contain 25-30 percent less fat than its competitors and are non-GMO, and will be on sale nationwide at retailers including Whole Foods Market from May. In 2022, the brand expects to double the 10 million heirloom popcorn kernels it used last year. Its heirloom seeds are hand-selected, grown sustainably and is “crunchier and more flavorful than commercially grown hybrids”, according to Pipcorn.

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February 27, 2022, to March 06, 2022

Cancer Surgery Led Entrepreneur To Launch Seahorse Snacks

Following surgery to remove her stomach to avoid developing cancer, Stacy Martin had to rely on small, high-protein meals and snacks for nutrition. The result is Seahorse Snacks – seahorses do not have stomachs - a brand that is based around nuts. Stacy founded the company last year and started selling her products a farmers’ market last March. She offers two flavors: Chili Turmrific, based on almonds, cashews and pistachios; and pecan-based Maple Chaitastic. She is now focused on expanding distribution at high-end and boutique retailers in the southeast of the U.S. 

Graham Cracker Sandwiches, The Latest Snacks From Once Again

Once Again Nut Butter is using its nut and seed butters in its newest launch, 100% gluten-free graham cracker sandwiches, and showcasing them at Natural Products Expo West. There are two flavors: peanut butter and sunflower seed butter. Once Again says that the convenient, single-serve snacks are the only sandwich crackers certified both organic and gluten-free, and they are vegan, kosher and non-GMO Project Verified. The crackers are available nationwide at retailers, including Whole Foods Market, as well as online on Amazon and the brand's website.

PeaTos Brand Upgrade Brings All Plant-Based Snacks

Launched in 2020, PeaTos expects to sales to reach almost $30 million this year, and has announced a new brand image, featuring the face of the PeaTos kid-friendly character DJ_P, as well as a move to go all in with plant-based snacks by replacing the traditional corn base with peas and all-natural, non-GMO ingredients. The brand claims each serving has twice the protein and three times the fiber of leading salty snacks like Cheetos and Funyuns, but with fewer calories and less fat and sodium, and no dairy. PeaTos flavors are Classic Cheese Curls, Fiery Hot Curls, Classic Onion Rings, and new Crunchy Pizza Rings, which will debut in March 2022. PeaTos can be found at some 4,700 retailers nationwide, including Kroger and Sprouts, and online at Peatos.com, SamsClub.com and Amazon.com. In 2021, the company closed a Series B funding round led by Post Holdings, Inc. that also included the former head of global R&D at PepsiCo, Carlos Barroso, and Apu Mody, former president at Mars Food.

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February 13, 2022, to February 27, 2022

Can Cold Oatmeal Compete With Chips?

Ashley Thompson, founder of Mush, believes oats can extend beyond breakfast, with cold ready-to-eat products in flavors like mixed berry and vanilla bean. Thompson thinks the products will appeal to snackers on-the-go or at home. The brand has seen annual growth of at least 100% since its 2017 launch. Other attempts to broaden the snack horizon include Brami, a range of marinated snacking beans, Hippeas chickpea “puffs”, and Harvest Snaps baked veggie snacks. A new line of pickled vegetables called Rick’s Picks is now sold in single-serve pouches for on-the-go snacking. IRI found that snacks sales in the 52 weeks to January 23 grew 6.9 percent to $30.5 billion, with growth in all snack categories, including potato chips (+3%) and dried meat (+21.3%). Snacks overall are showing strong growth, but Americans are more willing now to try new ideas, such as Brami’s lupini beans, inspired by the founder’s childhood trips to Italy. Phil Lempert, editor of SupermarketGuru.com, believes the new products pose a serious threat to the ore established brands for space on shelves. 

Young Entrepreneur’s Keto-Friendly Cereal Now In 15,000 Stores Nationwide

At just 17, Krishna Kaliannan was diagnosed with type 1 diabetes. In 2017 he launched Catalina Crunch keto-friendly cereals from a New York City apartment. The low-carb cereals and cookies can now be found on the shelves in over 15,000 stores including national chains like Kroger, Whole Foods, Costco, Target, Publix and Albertsons. Diagnosed in 2010, he found there were few crunchy cereal options for him, and he started by working on chocolate and cinnamon-flavored products, like the Coco Puffs and Cinnamon Toast Crunch he ate as a child. When he launched the brand, there was little competition, but not so now, with the big players also involved. He said that eating low carb and low sugar is the future, and not just for diabetics. The products use “Catalina Flour,” a blend of pea protein, potato fiber, guar gum, corn fiber and chicory root fiber. Some products also contain tapioca flour, sunflower oil, baking powder, salt and stevia extract. Each cereal serving offers 14 grams of carbs. 

GrandyOats Renamed, Expands Product Portfolio

Maine-based organic granola company GrandyOats is building on 2021 sales growth that saw revenues rebound to pre-pandemic levels by renaming the brand Grandy Organics and extending its product assortment. The company sells to retailers including Whole Foods, online sales now represent 30 percent of its total sales and it has moved from selling bulk granola to packaged products. CEO Aaron Anker said the pandemic forced the company to diversify and look at its communications, which are now more focused on digital ads, and lean more into online channels. It has decided too to raise prices between eight and 12 percent in response to input price inflation and supply chain problems.

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February 06, 2022, to February 13, 2022

BRB Popcorn Chips Launches In Four Flavours

Indian company BRB Chips is debuting BRB Popcorn Chips for snacking at home and away, including in cinemas. The range has four flavors - Golden Butter, Salted Caramel, Salsa and Cheese & Olive – and can be purchased on the company's website and at Amazon, as well as offline and online at the 24x7 convenience platform, The New Shop. Co-founder and CEO, Anuj Krishan, said “popcorn chips are the latest result of our product development engine, and we are extremely excited to bring this new product to the market.” The Popcorn Chips are healthier than traditional chips and are made using European popping technology rather than frying or baking. They are gluten-free, cholesterol- and trans-fat-free, and contain no preservatives or artificial flavors. BRB plans to invest around US$2 million in the coming months on marketing, additional capacity, and expanding distribution. The new product adds to the brand’s Popped Potato Chips, which is aimed at the country’s Gen-Z demographic that is transitioning from traditional and ethnic snacks.

Pandemic Changed UK Consumers’ Relationship With Breakfast Cereals

In a long article, the authors look at how lockdowns changed our relationship with breakfast. With breakfast eaten by 98 per cent of the U.K. population, according to Kantar, healthy breakfast options represent a massive opportunity. Although more people were eating breakfast at home during the pandemic, the meal was often taken later, and some consumers were cooking it rather than turning to cereals. The U.K. cereals category is dominated by the big brands. Darryl Burgess from Weetabix says they are backing their big brands this year and looking to bring in innovation after the successful launch of Weetabix Melts. It’s also reviewing pack sizes to optimize them for convenience retailers and the impulse channel. Another issue driving Weetabix’s innovation and communication efforts is impending HFSS legislation and the impact it will have on consumer preferences and expectations. All Weetabix-branded products, including its more indulgent options, are already HFSS compliant, and as a ban on HFSS promotions arrives, Weetabix wants to be sure retailers are ready to direct shoppers to healthy options.

TagZ Foods Focuses On Healthier Options, Attracts Investment

Indian startup TagZ Foods is aiming to expand internationally. Launched in 2019 and based in Bengaluru, it targets urban Gen Z consumers by offering healthier snacks. It launched with popped potato chips with 50 per cent less fat than fried chips, in two ranges: classic Indian flavours like Masala and Cream Onion; and international bar snacks, like Beer n Barbeque and Italian Wine n Cheese. The ranges contain no cholesterol, trans-fat, artificial colors, preservatives, palm oil or gluten. It recently launched a range of international gourmet dips, and it sells its products on its website, around 30 other online stores and in more than 2,000 physical stores nationwide. It identifies Pringles and KETTLE as its primary competitors in the premium potato chips category, and Cornitos and Doritos in the nachos category. It has raised close to $1 million from several investors. Most recently, it raised an undisclosed amount from Ashneer Grover of BharatPe and Namita Thapar, Executive Director of Emcure Pharmaceuticals. Ashneer Grover invested in the company on Shark Tank India, and Namita Thapar, another shark on the show, invested after the show was filmed. 

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January 30, 2022, to February 06, 2022

Brits Are Moving To Healthier Cereal Choices, Away From Products High In Sugar

A lockdown boom for cereal sales during the pandemic has come to an end, according to Kantar data, but a possibly more serious and enduring challenge is looming for sugary cereals – restrictions on the promotion of HFSS products. Kellogg’s has revamped it Oatibix range to highlight its nutritional benefits. For non-HFSS Weetabix, nothing is changing but it is reformulating its kids' cereal portfolio with all but one of the five bestsellers becoming non-HFSS this year. BY the end of 2022, some Nestlé cereals will contain as much as 16% less sugar and half the salt. Eat Natural is using ingredients like dried fruit and honey to provide much of the sweetness, but some sugar is retained. HFSS is not the only health focus for shoppers in the U.K. ‘Natural and wholesome’ was the only cereal segment to see growth in the past year, benefiting brands like Naturya, which last month added products to its functional breakfast range in December. Alpen launched high-fiber Oat Blend bars last fall and Kellogg's added three high-fiber non-HFSS products to the Wheats line. Another segment that did well out of the pandemic was 'quick eats' but has seen sales plunge. 

Magic Spoon Wants To Deliver Grown-Up Cereals

The brand is seeking to bring consumers’ childhood flavor classics to healthy adult cereals. The company is launching two new flavors: Honey Graham and Oatmeal Cookie. The former evokes graham cracker snacks - a sweet and mild flavor with 5 grams of net carbs and 14 grams of protein – and the latter is an adult take on cookies and milk, with 4 grams of net carbs and 14 grams of protein. Both are limited edition, and neither have artificial ingredients. Magic Spoon is not yet available in stores but can be bought online via a subscription.

Peel + Pour Popcorn Cups Is Opopop’s Newest Product

Opopop Popcorn has launched Peel + Pour Popcorn Cups in a reusable silicone microwave bowl. They can be bought online and come in four flavors: Salty Caramel, Like Buddahh, Vanilla Vanilla, and Lightly Salted. The brand, which debuted last year, has expanded distribution to include Foxtrot Markets, Nordstrom, and williams-sonoma.com. 
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