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Canadian Granola Brand SeedWise Expands Into US

September 20, 2022: 12:00 AM EST
Canadian granola brand SeedWise has expanded into the U.S., rolling out in 425 retailers this month. Founded by Ozery Family Bakery, the brand offers seed-based, grain and allergen-free granolas and clusters. SeedWise’s products are vegan and low in sugar, but high in protein, fiber and healthy fats. SeedWise can now be found on Amazon and in store at retailers such as Wegman's, Lowes, HEB and other natural and specialty stores. 
"SeedWise Snacks Makes Its Debut in the U.S.", PR Newswire, September 20, 2022, © Cision US Inc
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Thai Silk Pupae Firm Launches Baked Puffs

September 20, 2022: 12:00 AM EST
Thai silk pupae firm Kokoonic has launched Eri Rocket, a line of silk pupae-based baked puffs. The puffs are high in protein, low in sodium, and available in two flavors: Grilled Squid and Thunder Cheese. In the future, Kokoonic plans to launch crackers, chips, and seaweed snack products under the range. 
Pearly Neo, "Alt Protein Watch: Pupae-based snacks, ambient plant-based meat, Thai Union's OMG Meat range and more feature more in our round-up", Food Navigator Asia, September 20, 2022, © William Reed Ltd
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The Growing Indian Snack Market

September 19, 2022: 12:00 AM EST
The Indian snack market is expected to grow at a CAGR of 12 percent from 2022 to 2027. A Mondelez International report revealed that 74 percent of India’s consumers prefer to eat small meals throughout the day rather than three large meals, with 81 percent saying they substitute one meal a day with a snack. Like everywhere else in the world, the pandemic has seen India’s consumers turn to snacks for comfort and indulgence to relieve stress amid uncertainty. But Covid-19 also highlighted the importance of eating healthyily, causing many consumers to switch to natural, better-for-you alternatives. 
Harsch Koshti, "Low sodium snacks market poised for growth", Food And Beverage News, September 19, 2022, © Food And Beverage News
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Aspire Foods’ London Cricket Plant Lands Deal With Lotte Confectionary Corp

September 16, 2022: 12:00 AM EST
Aspire Foods has landed a multimillion-dollar deal to sell its crickets to Korean food producer Lotte Confectionary Corp. The crickets will be hatched and grown in its London cricket factory and shipped to Korea beginning in October. Although Aspire has sold cricket powder for use as a human food additive in the U.S., it is the London plant’s first deal to sell crickets for human consumption. Up to now, the London plant has only sold crickets as an additive for pet food. The agreement will lead to Aspire’s cricket powders being sold into Asian and European markets. 
Norman De Bono, "London cricket plant lands first deal to sell insects for human consumption", The London Free Press , September 16, 2022, © London Free Press, a division of Postmedia Network Inc.
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Japanese Store Don Quijote Launches Shiitake Mushroom Snacks

September 15, 2022: 12:00 AM EST
Japanese variety store Don Quijote has launched its Shiitake Mushroom Snacks under its Jonetsu Kakaku brand. The snack is made with dried shiitake mushrooms, but claims to be a “Shiitake Counterattack“, with a seasoning created to win over non-mushroom lovers. 
Oona McGee, "Japanese shiitake mushroom snacks from Don Quijote, created for people who don’t like mushrooms", SoraNews24, September 15, 2022, © SoraNews24 -Japan News- / SOCIO CORPORATION
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OSH! Oh So Healthy! Launches In The Philippines

September 15, 2022: 12:00 AM EST
Sustainable, plant-based snack brand OSH! Oh So Healthy! has launched in the Philippines. The brand sells products, including Guava Purple Yam Banana Crisps, Choco Mango Dipped Crisps, and Kimchi Crisps. All are non-GMO, low in calories, gluten-free, and preservative-free. OSH! products can now be purchased online through the OSH! website and online marketplaces, and in store at retailers including SM, The Marketplace and Robinsons Supermarket. 
"OSH! Oh So Healthy! promotes healthy lifestyle in a healthy Philippines.", INQUIRER.net , September 15, 2022, © Lifestyle.inq
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RIND Snacks Introduces Dark Cocoa Sea Salt Coconut Crisps

September 14, 2022: 12:00 AM EST
Upcycled fruit snack brand RIND Snacks has introduced its Dark Cocoa Sea Salt Coconut Crisps, made with four ingredients: dried coconut, coconut sugar, dark cocoa powder and sea salt. RIND uses the coconut’s nutrient-rich inner husk to retain as much of the natural fruit as possible and prevent food waste. The snack is RIND’s first foray into seasoned chips and single-serve snack bags. The new crisps are currently on RIND’s website and will be rolling out in CVS stores nationwide beginning in October, with additional retailers including Wegmans launching this fall. 
"RIND® Snacks Sweetens Portfolio with New Dark Cocoa Sea Salt Coconut Crisps", PR Newswire, September 14, 2022, © Cision US Inc
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Proper Snacks Launches Non-HFSS Propercrisps

September 15, 2022: 12:00 AM EST
U.K. better-for-you brand Proper Snacks has launched Propercrisps, a new HFSS-compliant range of ridged potato chips. The chips are vegan, gluten-free, and contain pea fiber and protein for added nutrition. Proper Snacks claim the chips contain 30 percent less fat and salt than leading potato chips. Propercrisps are launching in three vegan flavors: Thai Chilli, Cheese and Onion and Flame Grilled Steak. 
Tony Corbin, "Proper Snacks takes on crisp category with new HFSS-compliant range", Talking Retail, September 15, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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NBA All-Star And Gopuff Launch Plant-Based Brand Good Eat’n

September 14, 2022: 12:00 AM EST
E-commerce platform Gopuff has announced the launch of Good Eat'n, a new line of plant-based snacks co-created with NBA All-Star Chris Paul. Good Eat’n aims to make plant-based snacks more approachable and appealing, offering Hot Hot Puffs, Cinnamon Sugar Mini Donut Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, Cookies N Creme Popcorn, Carolina Style BBQ Popcorn, and Classic BBQ Porkless Rinds. Good Eat’n is exclusively available on the Gopuff app. 
"NBA All-Star Chris Paul and Gopuff Launch Flavor-Forward Plant-Based Brand, Good Eat'n", Business Wire, September 14, 2022, © Business Wire
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German Influencer Launches Latin American-Inspired Snack Brand

September 14, 2022: 12:00 AM EST
German influencer Gordon Prox has launched el origen, a vegan snack brand inspired by Latin American cuisine. el origien was created to introduce Latin American flavors to German consumers, and emphasizes direct trade from farmers in Ecuador. The brand’s portfolio includes Organic Quinoa Bites, Organic Amaranth Crispies, as well as chips made from plantains and cassava. The products are available at retailers including Rossmann, Budni, Edeka, Alnatura and Denn’s.
"German Influencer Launches Snack Brand ‘el origen’ Creating Jobs in Ecuadorian Communities", Vegconomist, September 14, 2022, © vegconomist - a brand of vegconom GmbH
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Circle Harvest’s Cricket Corn Chips Launch In Australian Schools

September 13, 2022: 12:00 AM EST
Circle Harvest will introduce its Cricket Corn Chips to school canteens across Victoria, Australia. Each 50g pack contains 5g of environmentally friendly protein as well as B12, iron, amino acids, and omega 3. Circle Harvest’s chips come in three flavors: Lightly Salted, Saltbush & Rosemary, and Smokey BBQ. This year, Circle Harvest began selling its chips in school canteens across NSW, Queensland, SA, and WA. By the end of term 1 next year, the company expects to be in 6,000 schools. Circle Harvest has also started working with nursing homes on introducing insect-based proteins, which are easier to digest and can be part of smaller meals that many older people prefer. 
John Rolfe, "Insect chips could be just the cricket for the planet’s future", Kidsnews.com.au, September 13, 2022, © Nationwide News Pty Ltd
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Pangea Launches Munchie Mix With Air Canada And British Airways

September 12, 2022: 12:00 AM EST
Pangea Natural Foods Inc. announced the launch of Munchie Mix, a high-protein snack mix made from dried cranberries, yogurt chips, roasted cashews, almonds, and pumpkin seeds. Munchie Mix will initially be available on Air Canada and British Airways flights.   
"Major Airlines Listening to Hungry Customers and Bringing Their Meatless A-Game to In-Flight Menus", PRNewswire, September 12, 2022, via USA News Group , © PR Newswire Europe Limited
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Fearless Fund Invests $1.34 Million Into Bitsy’s

September 12, 2022: 12:00 AM EST
Clean food and beverage brand Bitsy’s has received $1.34 million in funding from Fearless Fund, the first VC fund built by women of color, for women of color. Co-founded by actress Gabrielle Union, Bitsy’s is on a mission to provide accessible, affordable, and nutritious options for all kids and families, especially those living in food deserts. Bitsy will use the investment to grow its strategic impact through its partnership with Walmart. 
Yola Robert, "Fearless Fund Invests $1.34 Million Into Gabrielle Unions’s Bitsy’s", Forbes.com, September 12, 2022, © Forbes Media LLC
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Nature’s Path Unveils New Dark Chocolate & Hazelnut Butter Granola

September 9, 2022: 12:00 AM EST
Pringles is launching a trio of healthier, non-HFSS multigrain chips in the UK. The chips contain less salt than standard Pringles and are made with grains such as wheat and barley for a source of fiber. The snack is available in three flavors: Roast Chicken & Rosemary, BBQ Sauce, and Sour Cream & Chilli. The launch comes after Kellogg's removed artificial colours from the core Pringles line. 
"Nature’s Path Unveils New Chocolate Granola", WholeFoods Magazine, September 09, 2022, © WFC, Inc.
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Vegan Brand Crave Launches In Asda Stores

September 8, 2022: 12:00 AM EST
UK vegan and allergy-friendly brand Crave has announced its Pickled Onion Monster Feet and Smokey Bacon Flavored Streakers are launching at major supermarket chain Asda. The expansion was made possible by funding from an angel investor earlier this year. 
"Crave Launches Vegan Monster Feet & Smokey Bacon Snacks at Asda", vegconomist , September 08, 2022, © vegconomist - a brand of vegconom GmbH
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Kellogg’s Launch Instabowls For Cereal & Milk On The Go

September 8, 2022: 12:00 AM EST
Kellogg’s launched its Instabowls, which allows customers to enjoy cereal and milk on the go. To make a bowl of cereal, customers just add cold water to the fill line, and stir it with the instantized milk to create real milk. Kellogg's Instabowls come in four cereal varieties — Kellogg's Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch. The product is available at Walmart for $1.98 per bowl and will eventually roll out to additional retailers nationwide. 
"NO MILK? NO PROBLEM. JUST ADD WATER TO NEW KELLOGG'S® INSTABOWLS FOR REAL MILK IN THIS FIRST-EVER CEREAL INNOVATION FROM KELLOGG'S", PR Newswire, September 08, 2022, © Cision US Inc
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Nestlé Cereal Launches New Campaign Emphasizing Choice

September 8, 2022: 12:00 AM EST
Nestlé Cereals has launched a new campaign, created by McCann London, named ‘The World’s Largest Variety Pack’. The campaign highlights the brand’s range of 18 cereals that are ‘free from red traffic lights’, emphasizing the choice of nutritious cereals Nestlé offers. 
John Glenday, "Nestlé Cereals goes to new lengths with world’s widest variety pack", The Drum, September 08, 2022, © Carnyx Group Ltd
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Research Shows UK Consumers Are Uneducated On Upcoming HFSS Regulations

September 7, 2022: 12:00 AM EST
New Kantar research shows that as UK consumer goods companies and retailers expand their focus on HFSS due to upcoming government regulations, most consumers are unaware of the proposed changes and what they might mean for them. This lack of awareness suggests retailers will need to aggressively re-educate consumers on navigating their physical stores as HFSS items are moved from high-profile locations such as gondola ends and checkouts. 
Sally Ball , "Signals of consumer change as HFSS laws loom", Kantar.com, September 07, 2022, © Kantar Group and Affiliates
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‘Eat My Granola’ Offers Personalised, Organic Granola Choices

September 7, 2022: 12:00 AM EST
Founded in Tennessee in 2021, Eat My Granola offers organic, small batch granola made for specific dietary requirements. The company offers grain-based, gluten-free oat granola that comes in four flavors: Orange Cardamom Cashew, Pecan Pie, Lemon Lavender Blueberry, Walnut Raisin, and Nut and Seed Free Granola. Eat My Granola also offers grain-free, nut and seed-based granola in Almond Chai, Jamocha Mama, KRAK, and Pumpkin-Peanut Butter flavors. Moreover, Eat My Granola offers a build your own granola option on its website, where customers can choose from a range of nuts, seeds, spices, dried fruits. Eat My Granola is available to purchase online or at local markets in Knoxville. 
Ali James, "Local hand-crafted granola is simply irresistible", Knoxville News-Sentinel (Knoxville, TN), September 07, 2022, © Gannett Media Corp.
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Pringles Launches Trio Of Non-HFSS Multigrain Chips

September 7, 2022: 12:00 AM EST
Pringles is launching a trio of healthier, non-HFSS multigrain chips in the UK. The chips contain less salt than standard Pringles and are made with grains such as wheat and barley for a source of fiber. The snack is available in three flavors: Roast Chicken & Rosemary, BBQ Sauce, and Sour Cream & Chilli. The launch comes after Kellogg's removed artificial colours from the core Pringles line. 
Daniel Woolfson, "Pringles unveils non-HFSS range of multigrain crisps", The Grocer, September 07, 2022, © William Reed Ltd
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Biena Snacks Launches Tasty Thins

September 7, 2022: 12:00 AM EST
Vegan brand Biena Snacks has unveiled Tasty Thins, a line of crisps formulated with chickpeas, carrots, sweet potatoes, and peas. Flavors include Hawaiian Barbecue, Tuscan Herb and Sea Salt. The brand’s Tasty Thins are available online on its website and Amazon.com and are slated to roll out to Whole Foods Market, Wegmans, Fresh Thyme, and Walmart stores this Fall.
Monica Watrous, "Biena Snacks expands plant-based portfolio", Food Business News, September 07, 2022, © SOSLAND PUBLISHING COMPANY
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Jacobs Launches Christmas Range

September 6, 2022: 12:00 AM EST
U.K. cracker brand Jacobs has launched its Christmas range. The range includes returning favorites and new better-for-you products to make the range almost half non-HFSS.
Gillian Weir, "Jacobs launches Christmas range", Talking Retail , September 06, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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Target Releases Black Truffle Hot Sauce Potato Chips

September 5, 2022: 12:00 AM EST
Target Corp. has released a new flavor of Good & Gather branded Kettle Cooked Potato Chips in a Black Truffle Hot Sauce variety. The snack is free from artificial colors, flavors and preservatives, and will be sold in 8oz. packs. 
"Good & Gather's range of Kettle Cooked Potato Chips in Black Truffle Hot Sauce variety available in USA", Product Launch Tracker, September 05, 2022, via Lexis Nexis, © LexisNexis
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Scottish Consumers Prioritize Value When Purchasing Chips

September 5, 2022: 12:00 AM EST
Potato chips overtrade in Scotland compared with the rest of the U.K., creating opportunities for retailers and suppliers. Tayto Group’s marketing director, Matt Smith, explains that Scottish consumers prioritize value when purchasing chips. Consumers prefer price-marked pack ranges to ensure they aren’t paying inflated prices. Furthermore, Tayto has also seen strong performance in its 30p Fun Snacks and £1 PMP sharing bag ranges. IRI market data for “symbols and independents” in Scotland found that the £1 PMP format grew three times faster than the overall market, at a rate of 16.1 percent compared with 5.2 percent for the year to 25 June.
"Value and health drive innovation", Scottish Grocer and Convenience Retailer, September 05, 2022, © Peebles Media Group Limited
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Snyder’s Of Hanover Launch Oktoberfest-Inspired Beer Cheese Pretzel Pieces

September 5, 2022: 12:00 AM EST
Pretzel company Snyder's of Hanover has launched a limited-edition pretzel flavor in honor of Oktoberfest. Snyderfest Beer Cheese Pretzel Pieces are hops-infused pretzels covered in a beer cheese flavoring. The limited-edition snack will be available in 10-ounce bags at retailers nationwide. 
Marisa Losciale, "Get Ready for Oktoberfest with New Beer Cheese Flavored Pretzels", Parade.com, September 05, 2022, © The Arena Group
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US Snack Market Sees Substantial Growth

September 3, 2022: 12:00 AM EST
Large American companies are experiencing soaring snack sales. For example, net sales of Doritos, Cheetos, Ruffles, PopCorners, Smartfood, and SunChips grew by double digits in the second quarter. The U.S. snack market grew from about $116.6 billion in 2017 to an estimated $150.6 billion in 2022, and is forecast to grow to $169.6 billion in 2027, according to Euromonitor International, and includes fruit snacks, ice cream, biscuits, snack bars, candy and savory snacks in the category. The current growth is partially attributed to snacks becoming more expensive, and because people are getting back to their lives outside the home and want food to eat on the go. However, much of the consistent growth is due to an increase in snacking amongst Gen Z and Millenials, who often eat small meals and snacks throughout the day. 
Danielle Wiener-Bronner, "How America turned into a nation of snackers", CNN Business, September 03, 2022, © Cable News Network. A Warner Bros. Discovery Company
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Snack House Foods Expands Its Keto Puffs To Vitamin Shoppes Nationwide

September 3, 2022: 12:00 AM EST
Snack House Foods is expanding its distribution of its Keto Puffs to Vitamin Shoppes across the U.S. Snack House’s Keto Puffs are made from milk protein isolate and contain 15g of protein and 3g of carbohydrates per serving. The puffs will launch in Vitamin Shoppes in single-serving size bags in Cheeseburger, BBQ, Flaming Red Hot and Loaded Nacho flavors. Snack House sells its Keto Cereal and Keto Puffs in additional flavors online on its website and Amazon, and in retailers including GNC and Vitamins Plus.  
"Business Profile - 'Better for you' munchies; Snack House Foods offers healthier versions of your favorite cereals and snacks", The Monroe News (Michigan), September 03, 2022, © Gannett
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PROPER Snacks Debuts Human Claw Machine To Promote New PROPERCRISPS

September 2, 2022: 12:00 AM EST
PROPER Snacks has created the U.K.’s first human claw machine in London to promote the brand’s new PROPERCRISPS. The PROPER Dropper drops customers into a pile of snacks and limited-edition gold packs. Those who find a gold pack then play spin-the-wheel to win a prize from brands including Nicce, Fila and Sonos. The PROPER Dropper will be operating at London Bishop’s Square on September 8-10 between 11am and 6pm each day. 
Jack Saddler , "The UK’s First Ever Human Claw Machine Is Arriving In Shoreditch Next Week", Secret London, September 02, 2022, © Secret Media Network
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Asian Oatmeal Brand Yishi Foods Expands To Whole Foods Market

September 1, 2022: 12:00 AM EST
Asian-inspired oatmeal brand Yishi Foods has expanded its distribution to all U.S. Whole Foods Markets locations. Yishi's vegan oatmeal is made with culturally relevant flavors, ancient ingredients, and zero added sugar. Three of five of Yishi’s flavors will be available in Whole Foods: Taro Bubble Tea, Matcha Latte, and Toasted Black Sesame. Yishi’s oatmeal is now available in over 1,000 brick-and-mortar retail stores nationwide, including Gelson's, Mom's Organic and 99 Ranch Market.
"INNOVATIVE ASIAN OATMEAL YISHI FOODS LAUNCHES NATIONWIDE IN WHOLE FOODS MARKET", PRNewswire, September 01, 2022, © Cision US Inc
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Convenience Stores Critique UK Government HFSS Legislation

August 31, 2022: 12:00 AM EST
Convenience stores are critiquing the U.K. Government’s restrictions on HFSS products, which are to take effect this October. The legislation restricts where impulse sweets and snack foods and beverages can be displayed in shops and how they can be promoted. The rules apply to brick-and-mortar stores larger than 2,000 square feet in size with 50 or more employees, and chains or franchises with 50 or more employees and online marketplaces. The Association of Convenience Stores states the restrictions will affect between 5,000 and 10,000 convenience stores, depending on how the Government defines franchises. The ACS believes applying the regulations to convenience stores is an extreme measure that will ultimately punish small businesses and will fail to deliver significant public health gains, as the convenience store sector accounts for less than a quarter of the grocery market. 
"U.K. Retailers Seek Clarity on Sweets and Snack Restrictions", convenience.org (NACS), August 31, 2022, © NACS
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All Y’alls Foods Experiences Banner Month And Expands Distribution

August 30, 2022: 12:00 AM EST
Plant-based protein snack company All Y'alls Foods experienced exceeded revenue expectations in July. Following this success, All Y’alls Foods is expanding into convenience stores and growing its direct-to-consumer business as well. All Y'alls Foods sells It's Jerky Y'all and It's Big Crunchy Bacony Bits Y'all toppers, which are made from whole, non-GMO soybeans and are high in protein and fiber. Its products are currently available to purchase directly from the website, through Amazon.com, H-E-B grocery stores, and in natural, specialty, and vegan stores across the U.S. 
"At a Time When Many Plant-Based Businesses Are Struggling, All Y'alls Foods Hits Near Record Highs", PRNewswire, August 30, 2022, © Cision US Inc
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Indian Government Capitalizes On Millet Popularity

August 30, 2022: 12:00 AM EST
As millet is growing in popularity due to its nutritional benefits, the Indian government is enacting plans to promote its consumption and production. Syncing its idea with the UN's declaration of 2023 as 'International Year of Millets', the country has planned 19 events at global venues in countries like Germany, Belgium, USA, Japan, UAE, South Korea, South Africa, Indonesia, Saudi Arabia, U.K. and France beginning next year to promote millets and millet-based products. The government is also running promotional activities within the country. In 2023, four cities, including Mumbai and Kolkata, will have millet expos, while 19 districts across 10 states will see multiple activities including 'millet villages targeting tourism'. The government has also planned an international conference on millet processing in January and food events with special focus on millets in October next year. Despite the increased demand for millet and its favorable production conditions, Indian farmers primarily grow rice and wheat crops. The government is now creating incentives for farmers who transition to millet and raising awareness on the crop’s short duration and low production costs. There is also a plan to set up the International School of Millet Processing (ISMP) in Thanjavur.
Vishwa Mohan, "Craze for millets growing but farmers still not enthused", The Times of India (TOI), August 30, 2022, © Bennett, Coleman & Co. Ltd.
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Step One Foods Aims To Revolutionize Heart Health Without Medication

August 29, 2022: 12:00 AM EST
Minnesota-based cardiologist Elizabeth Klodas, MD, founded Step One Foods to challenge the medical system’s approach to heart health. Instead of taking medication, users are to consume two servings of Step One products daily. Step One’s products deliver four “heart health building blocks” – fiber, plant sterols, antioxidants and omega-3 fatty acids - in convenient formats like oatmeal, smoothies, pancakes and snack bars. The products have been put to the test with a double-blind study conducted at Mayo Clinic and the University of Manitoba. After 30 days of taking the Step One program, low-density lipoprotein (LDL), or “bad cholesterol,” was reduced in participants by an average of 9 percent, with overall cholesterol declining 5 percent. The company claims it has seen a 250 percent increase in sales last year. 
Sam Danley, "Cardiologist’s snack brand lowers cholesterol without medication", Food Business News, August 29, 2022, © SOSLAND PUBLISHING COMPANY
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Japanese Manufacturer Ajigen Launches Mackerel Chips For Gaming

August 26, 2022: 12:00 AM EST
Japanese food manufacturer Ajigen has announced the launch of its new Gaming SBACHi mackerel chips, made specifically for gamers. The chips are made with 70 percent mackerel and contain high levels of omegea-3 fatty acids and calcium to help maintain concentration. The snack’s packaging features Nephrite, a popular game streamer who also holds a world record for 31 consecutive wins in Fortnite solo on Chapter One, Season Seven. Gaming SBACHi is available in one flavor, Brain Revolution, and will be available at supermarkets and drug stores across Japan from September 5. 
"New Products: Mackerel chips coming to Japan…for gamers", SoraNews24 -Japan News , August 26, 2022, © SoraNews24 -Japan News- / SOCIO CORPORATION
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Harvest Snaps Launches TikTok Activation To Promote Mixed Snack Pack

August 25, 2022: 12:00 AM EST
Snapea crisp brand Harvest Snaps is debuting a music-driven TikTok activation designed to attract and engage college students across the U.S. Created in partnership with digital creative agency Cutwater, the Tik-Tok effect entitled "Snap Sounds" invites audiences to create their own music via head movements. Each motion triggers one of six snacking-inspired beats, for example, the crunching noise from eating the snack. The effect can be accessed directly through Harvest Snaps’ TikTok or by scanning the QR code on Harvest Snaps' newly launched Mixed Snack Pack. The six-pack includes the brand's best-selling Lightly Salted and Tomato Basil flavors, along with Crunchy Loops Sour Cream and Onion. To drive awareness for the campaign and push sales of the Mixed Snack Pack, Harvest Snaps is activating targeted ads on social media, influencer partnerships, a nationwide college sampling events program, and limited-time coupons for all Harvest Snaps items. 
"Harvest Snaps Launches Music-Driven TikTok Experience", PR Newswire, August 25, 2022, © Cision US Inc
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Simply Protein Expands From Regional To National Costco Distribution

August 25, 2022: 12:00 AM EST
Wellness Natural USA Inc. announced its SimplyProtein Crispy Bars have expanded from regional to national Costco distribution. SimplyProtein Crispy Bars first entered 50 regional Costco warehouses in January 2022, with this national expansion bringing distribution to over 600 warehouses nationwide. The plant-based Crispy Bars are available in a Costco-exclusive 15 bar multipack featuring the Peanut Butter Chocolate, Lemon Coconut, and Dark Chocolate Sea Salt flavors. Beyond Costco, SimplyProtein sells other snacks, including Energy Bites, Snack Bars, Cookie Bars, and Kids Bars online on its website and on Amazon, and in-store at retailers including Kroger, Mwijer and HyVee. 
"SimplyProtein® Continues Expansion into US with National Distribution at Costco", PR Newswire, August 25, 2022, © Cision US Inc
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Inflation Heightens Parental Concern On Providing Healthy Meals

August 25, 2022: 12:00 AM EST
A new survey commissioned by General Mills reveals 65 percent of parents are concerned about their ability to provide a "healthy" breakfast for their children due to inflation and rising grocery costs. Furthermore, more than 52 percent of parents surveyed said they believe only families who have higher incomes can afford to provide nutritious food options for their family. 
"New Survey Reveals Parents Concerned About Ability to Provide a "Healthy" Breakfast Due to Inflation and Rising Cost of Groceries", Business Wire, August 25, 2022, © Business Wire
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Hippeas Partners With This To Launch Vegan Smoky Bacon Flavored Chickpea Snacks

August 24, 2022: 12:00 AM EST
Hippeas has teamed up with plant-based brand This to launch a limited-edition vegan smoky bacon flavor of its chickpea puff snacks. The non-HFSS snack will feature the same seasoning as This plant-based ‘bacon’ and lardons and contains 3.7g of plant-based protein per serving. The launch marks the first time This has entered the snacking market and the first time Hippeas has partnered with a fresh food brand. Hippeas’ This Isn’t Smoky Bacon Chickpea Puff Snacks will roll into Waitrose and Hippeas’ website this week. 
Niamh Leonard-Bedwell, "Hippeas partners with This to launch vegan Smoky Bacon flavour", thegrocer.co.uk, August 24, 2022, © William Reed Ltd
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Mary’s Gone Crackers Launches Cheezee Plant-Based Crackers

August 23, 2022: 12:00 AM EST
Gluten-free cracker brand Mary's Gone Crackers has expanded its product line with Mary's Gone Cheezee Plant-Based Crackers. The crackers, available in Cheddar and Cheese & Herb flavors, will launch in Sprouts stores beginning mid-August, with full distribution expected by September 2022. 
"Mary's Gone Crackers Expands their Iconic Gluten Free Product Mix with New Plant-Based Cheese Flavored Crackers: Mary's Gone Cheezee", PR Newswire, August 23, 2022, © Cision US Inc
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BRAVE Launches Super Hoops Made From Peas & Chickpeas

August 22, 2022: 12:00 AM EST
European cereal brand BRAVE has introduced its new non-HFSS, grain-free, and sugar-free Super Hoops. BRAVE claims Super Hoops is the first cereal in Europe to be made from peas and chickpeas, with up to four times more protein than other leading cereal brands. The company also markets the cereal as a more sustainable alternative to grain-based cereal, due to its biodiverse, pulse-based formula. BRAVE’s Super Hoops launch is backed by Döhler Ventures and other industry leaders including Kerry Foods, Tesco and Lion Capital.
Oliver Morrison , "NPD Trend Tracker: From cereal made of peas and chickpeas to new ‘social softs’ drinks category", Food Navigator, August 22, 2022, © William Reed Ltd
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Pescavore Hopes To Transform The Jerky Market With Ahi Tuna Jerky Strips

August 22, 2022: 12:00 AM EST
California start-up Pescavore aims to transform the jerky market with its Ahi Tuna Jerky Strips. Pescavore developed proprietary technology and a technique of small batch, natural wood smoking to keep the product shelf stable and maintain the fish’s flavor, texture and nutrients. The snack contains 15 grams of protein per package and is high in vitamins, minerals and omega-3s, with less salt and sugar than conventional jerky. Pescavore sustainably and locally sources its fish, and is currently in the process of obtaining certification from the Marine Stewardship Council, a non-profit that certifies seafood products for sustainable sourcing. Pescavore’s Ahi Tuna Jerky Strips are sold at retailers nationwide in three flavors: Caribbean Jerk, Island Teriyaki, and Smoke Poke. The company is testing new products with a variety of fish species, including salmon, groundfish and petrale sole, and is looking to launch its next seafood snack in late summer. 
Chris Casey, "How Pescavore aims to hook jerky lovers with a seafood alternative", Food Dive, August 22, 2022, © Industry Dive
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Planting Hope’s Mozaics and RightRice Named Finalists in QVC 2022 Customer Choice Food Awards

August 19, 2022: 12:00 AM EST
The Planting Hope Company Inc.’s Mozaics Veggie Chips and RightRice Veggie Rice have been named finalists in QVC’s 2022 Customer Choice Food Awards. Mozaics are a finalist in the ‘Best Snack’ category and RightRice is a contender for the ‘Best Plant-Based Food’ award. During the brands’ nomination airings in July, both the snacks sold out of its QVC inventory. The winners will be announced in September following a customer wide poll. 
"Planting Hope’s Mozaics(TM) and RightRice(R) Products Named Finalists in QVC(R) 2022 Customer Choice(R) Food Awards", ACCESSWIRE, August 19, 2022, © ACCESSWIRE
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How Magic Spoon Grew Through Podcast Advertisements

August 19, 2022: 12:00 AM EST
Better-for-you cereal company Magic Spoon has made podcasts a centerpiece of its growth strategy. Since its inception in 2019, Magic Spoon turned to podcast advertisements to cheaply and efficiently raise awareness and generate online sales among young consumers. Podcast ads proved to be an effective strategy, with over 1 million customers purchasing the cereal through its website. According to Edison Research, more than 40 percent of Americans over the age of 12 have listened to a podcast in the last month, with two thirds of listeners purchasing an item advertised on a podcast. As Magic Spoon expands into retail stores, it still plans to use podcast advertisements to update its now established customer base. 
Ali Donaldson, "How Magic Spoon Reached 1 Million Customers by Harnessing the Power of DTC and Podcasts", Inc.com, August 19, 2022, © MANSUETO VENTURES
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Kind Launches OOH Campaign In Partnership With Refugee Charity

August 18, 2022: 12:00 AM EST
Snack bar brand Kind has launched its first out-of-home campaign in support of its partnership with refugee support organization Choose Love. The campaign sees Kind highlight acts of kindness from local people in their communities on digital and print posters in London, Manchester, Bristol,and Edinburgh. It is part of a wider strategy that includes limited-edition on-pack designs by Iranian artist Majid Adin, as well as digital and influencer marketing.
Jasper Hart , "Kind launches OOH campaign in partnership with refugee charity", Better Retailing (UK), August 18, 2022, © betterRetailing.com is part of Newtrade Media Limited
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The Savourists Unveil Non-HFSS Crunchits Line

August 18, 2022: 12:00 AM EST
Savory snack bar brand The Savourists has expanded its range with its non-HFSs Crunchits. The high-protein snacks are made from a blend of toasted edamame, black beans and puffed rice and will debut in two flavours: Thai Chilli and Sizzling BBQ. Crunchits will roll into Ocado in September, in addition to independent retailers and QSRs. 
Niamh Leonard-Bedwell, "Snacking challenger The Savourists adds non-HFSS Crunchits duo", thegrocer.co.uk, August 18, 2022, © William Reed Ltd
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Belvita Launches Three Non-HFSS Fruit Bars

August 17, 2022: 12:00 AM EST
Breakfast biscuit brand Belvita is launching three new non-HFSS Fruit Crunch bars in the UK. The bars are lower in saturated fat and come in Raisin & Currant, Apple & Pear and Soft Bakes Filled Apricot.
Gillian Weir, "Non-HFSS belVita launches", Talking Retail , August 17, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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Purely Elizabeth Launches Superfood Cereal With Vitamin D

August 16, 2022: 12:00 AM EST
Gluten-free brand Purely Elizabeth is launching its Superfood Cereal with Vitamin D. The cereal contains superfood ingredients including chia, quinoa, and amaranth, and is sweetened with sustainably sourced coconut sugar. It contains 6g of fiber per serving and is made with plant-based Vitamin D3 to support immunity. The launch comes after Purely Elizabeth’s recent $50 million funding announcement and recent brand refresh. Available in two flavors, Vanilla Blueberry Almond and Honey Peanut Butter, the cereal is available at Whole Foods Market exclusively through the Fall. 
"PURELY ELIZABETH LAUNCHES SUPERFOOD CEREAL WITH VITAMIN D AND WHOLE FOOD INGREDIENTS THAT FUEL YOU", PR Newswire, August 16, 2022, © Cision US Inc
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Beech Nut Launches Crispeas Veggie Snack

August 16, 2022: 12:00 AM EST
Baby food manufacturer Beech-Nut Nutrition Company launched its Crispeas veggie snack for toddlers over 12 months old. Crispeas are puffed pea mini-sticks that are gluten-free, grain free, sugar free and non-GMO. The snack is available in two flavors, Original and Cheese, and can be purchased on Amazon.  
"Beech-Nut® Launches New Veggie-Forward Crispeas Snack", Business Wire, August 16, 2022, © Business Wire
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MicroSalt Unveils Salt Me! Chips With 50% Less Sodium

August 15, 2022: 12:00 AM EST
Florida-based British tech company MicroSalt has unveiled its proof-of-concept foray into the savory snack sector with Salt Me! potato chips. Salt Me! potato chips use a patented technology that delivers the same salty flavor as regular potato chips, but with 50-70 percent less sodium. MicroSalt uses what it claims to be the world’s smallest salt crystal, which dissolves faster than typical salt grains to provide a more intense flavor. With its technology, MicroSalt aims to revolutionize the salt category by launching a table salt-style alternative. It will first launch in the UK, and is experimenting with more savory snacks, including popcorn and tortilla chips. 
Gill Hyslop, "The sweet taste of salt: MicroSalt poised to 'evolutionise' the snacks category with the world's smallest salt crystal", BakeryAndSnacks.com, August 15, 2022, © William Reed Ltd
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Snoop Dogg To Release Snoop Loopz Cereal

August 15, 2022: 12:00 AM EST
Snoop Dogg’s company Broadus Foods is releasing Snoop Loopz cereal. Snoop Loopz consists of fruit flavored corn hoops with marshmallows and sports a blue bear mascot. The cereal is the latest addition to Broadus Foods' product line, which includes oatmeal, grits, pancake mixes, and syrup.
Amber Gibson, "Snoop Dogg Will Release His Own Snoop LoopzCereal", list23.com , August 15, 2022, © list23.com [Breaking U.S. News & Latest World News] Media LLC
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