Zesty Z Enters Pita Chip Market April 15, 2025: 12:00 AM EST Family-run startup Zesty Z unveiled a new line of BFY pita chips offering a high-fiber, lower-carb alternative to market leader Stacy’s. Co-founders Alexander Harik and Lorraine George-Harik developed the chips using real pita bread, double-baked for texture and marked with flame-grill lines. With 6 grams of fiber and 100 calories per serving, they come in two flavors, Sea Salt and Parmesan Garlic, and an initial focus on the Midwest.  Brooke Just, "Zesty Z is sizing up Stacy’s Pita Chips", Food Business News, April 15, 2025, © SOSLAND PUBLISHING COMPANY

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Infuzions Revamp Targets Health-Conscious Snackers April 15, 2025: 12:00 AM EST Australian brand Majans refreshed its Infuzions brand with a bold new look, clearer positioning and updated flavours to better connect with health-focused consumers. Working with creative agency Asprey, the refresh includes updated packaging and refined messaging that highlights Infuzions’ commitment to flavourful, better-for-you snacks. It also included an improved Veggie Straws Sour Cream & Herb flavour and a new Salt & Balsamic Vinegar option. Available at major retailers like Woolworths and Coles, the updated range aims to appeal to both loyal fans and new shoppers.  "Infuzions Unveils Bold Brand Refresh to Reinforce Leadership in ‘Better for You’ Snacking", Medianet, April 15, 2025, © Medianet

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Weetabix Launches New Crispy Minis Flavour April 15, 2025: 12:00 AM EST Weetabix brings a new Caramelised Biscuit flavour to its Crispy Minis range. High in fiber, it’s made from wholegrain wheat and HFSS-compliant. To promote the launch, Weetabix partnered with 16-year-old Olympic skateboarder Lola Tambling for a playful ad campaign, aimed at both kids and adults, including a 30-second video and a live event at Bay 66 skate park, where Tambling will meet fans and offer product samples. Available at retailers including One Stop, Nisa, Booker, Spar and Unitas, the cereal has an RRP of £3.49.  "Weetabix Crispy Minis launch new campaign", Better Retailing , April 15, 2025, © Better Retailing is part of Newtrade Media Limited

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Kindling Launches High-Protein Pretzel Snacks April 14, 2025: 12:00 AM EST Kindling, a new snack brand from the makers of Kodiak Cakes, launched a line of protein pretzels baked with 100% whole grain. Each serving provides 8 grams of protein and 3 grams of fiber. Free from artificial flavors and additives, there are four varieties: Sea Salt, Honey Mustard, Garlic Parmesan and Dill Pickle. Kindling was initially available only on Amazon and in select Costco and Hy-Vee stores but it expanded its reach with new retail placements in 105 Hy-Vee and 90 Harris Teeter locations.  SF&WB Staff, "Kindling debuts protein pretzels, expands retail presence", Snack Food & Wholesale Bakery, April 14, 2025, © BNP Media

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Kellogg’s Expands Free Summer Football Camps April 10, 2025: 12:00 AM EST Kellogg’s is launching its second year of Football Camps, offering over 30,000 free spots for children aged 5–15 at more than 70 clubs across Great Britain. Partnering with the English Football League, Premier League club Manchester City and Scottish clubs Celtic and Rangers, the initiative helps families keep kids active during summer holidays. Parents can claim camp places through a special on-pack promotion on Kellogg’s cereals. Kellogg’s is also introducing an exclusive football shirt, created with PUMA, available as part of the promotion. Additional prizes include football experiences like match tickets and meet-the-team events. The campaign is supported by in-store displays and digital marketing, with expanded retail activations at Tesco, Sainsbury’s and in wholesale.  "Kellogg’s Football Camps return for a second year with over 30,000 FREE places and exclusive new kit", Wholesale Manager, April 10, 2025, © Grandflame Ltd

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Eat Real Adds New Plant-Based Chip Flavors April 10, 2025: 12:00 AM EST Eat Real launched five new plant-based snack flavors to the UK as part of its Hummus and Lentil Chips range: Lime, Chilli & Sea Salt; Caramelised Onion & Balsamic; Italian Cheese & Black Pepper; Chargrilled Red Pepper & Smoked; and Greek Cheese, Tomato & Herb. All are gluten-free, contain no artificial ingredients and contain 30% less fat than regular potato chips. The hummus-based options are also HFSS compliant. Eat Real claims to be the UK’s fastest-selling free-from snack brand. "Eat Real launches new plant-based lines and updated pack design", Better Retailing , April 10, 2025, © Better Retailing is part of Newtrade Media Limited

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Chicago-Inspired Chips Hit City’s Shelves April 10, 2025: 12:00 AM EST Local Style, a new potato chip brand founded by former Foxtrot executive Laura Gardner, launched this week with flavors inspired by iconic Chicago foods—deep-dish pizza, Italian beef and Chicago-style hot dogs. The kettle-cooked chips are vegetarian and free from artificial flavors and colors. Gardner, a longtime CPG veteran, developed the brand after being laid off, drawing on inspiration from international snack trends. Local Style chips are available at 15 local shops, with plans to expand citywide. A new Hot Giardiniera flavor is coming soon, and the chips will appear at upcoming street festivals. Gardner self-funded the venture and is working to establish Local Style as a uniquely local snack brand. Maggie Hennessy , "Italian beef potato chips? An upstart snack company highlights classic Chicago foods", WBEZ Chicago, April 10, 2025, © Chicago Public Media Inc.

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Fuller Takes Protein Overnight Oats To NZ April 9, 2025: 12:00 AM EST Fuller Food launched its ready-to-eat Overnight Oats in New World supermarkets across New Zealand after previously focusing on the US market, where it sold protein-packed overnight oats for three years. After winning the start-up category at the Foodstuffs Emerge competition in 2024, Fuller gained the opportunity to bring its product to shelves nationwide.  Irene Dong, "Overnight oats brand hits New World shelves", Inside FMCG, April 09, 2025, © Octomedia Pty Ltd

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Post Set To Close Two US Cereal Plants April 9, 2025: 12:00 AM EST Post Holdings will close cereal manufacturing plants in Cobourg, Ontario and Sparks, Nevada by the end of 2025 in a decision affecting around 300 employees. It reflects declining demand for traditional breakfast cereals, as more consumers choose lower-carb, lower-sugar and more portable options like protein bars and yogurt. Post reported a 2.3% drop in cereal volume in its most recent quarter and plans to shift production to other facilities in its network. CEO Nicolas Catoggio said the move is part of a broader effort to align production with changing consumer habits.  Christopher Doering, "Post to shutter 2 cereal plants, cut 300 jobs", Food Dive, April 09, 2025, © TechTarget, Inc.

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Snackpure Aims To Lead India’s Shift Toward Healthy Snacking April 8, 2025: 12:00 AM EST Health-conscious snacking is rising in India, with 58% of urban consumers seeking nutritious options, led by younger generations, especially Millennials and Gen Z, who are checking labels and choosing snacks that support heart health, energy and satiety. Snackpure says it’s responding with a range of roasted, gluten-free products like makhana, oat chips and moong chips, all made without palm oil. Its makhana snacks use Himalayan pink salt and offer benefits like antioxidants and omega-3s.  "The Rise of Health-Conscious Snacking in India: How Snackpure Is Leading the Charge", Republic World, April 08, 2025, © Republic Media Network

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Texas Probes WK Kellogg’s “Healthy” Claims April 8, 2025: 12:00 AM EST Texas is investigating WK Kellogg’s “healthy” marketing claims for cereals like Froot Loops and Frosted Flakes. Officials allege these products contain petroleum-based artificial dyes linked to health issues such as hyperactivity and hormonal imbalances. Although WK Kellogg announced plans to remove artificial dyes and the preservative butylated hydroxytoluene BHT), these changes have not yet happened in the US. Health Secretary Robert F. Kennedy Jr. recently urged food companies to eliminate such ingredients and called on the FDA to close loopholes that let firms self-approve ingredients. His goal is to remove artificial dyes from the food supply by 2028. "Texas announces probe into WK Kellogg’s ‘healthy’ claims ", Just Food, April 08, 2025, © Verdict Media Limited

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Kellanova Uses Data To Revive Special K April 4, 2025: 12:00 AM EST Kellanova reversed the decline in Special K sales in the UK by shifting from broad demographic marketing to a data-driven strategy using ‘clean room’ technology. Partnering with LiveRamp, the company combined postcode and purchase data to better target two key groups: loyal buyers and price-sensitive fans. Tailored messaging across platforms like Meta and YouTube boosted sales, with a 36% lift among loyalists and 9% among lapsed, price-conscious shoppers. The approach also increased brand consideration beyond industry benchmarks.  Chris Kelly, "Kellanova’s clean room is improving targeting and lifting sales", Food Dive, April 04, 2025, © TechTarget, Inc.

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Natural Grocers Launches Non-GMO Peruvian Chips April 4, 2025: 12:00 AM EST Natural Grocers added three non-GMO Peruvian chip varieties to its private-label lineup. Made with simple, plant-based ingredients, the Sea Salt Sweet Potato, Kettle Potato and Cassava Chips are vegan, kosher and free from artificial additives. Sourced from Peru, known for its potato biodiversity and GMO moratorium, they are available nationwide at $3.49 for a 5 oz bag.  "Natural Grocers® Expands Private Label Line with Non-GMO Peruvian Chips", Natural Grocers , April 04, 2025, © Natural Grocers by Vitamin Cottage, Inc

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Hershey To Acquire Organic Snack Brand April 3, 2025: 12:00 AM EST Hershey plans to acquire LesserEvil, which makes organic snacks like popcorn, Paleo Puffs and Power Curls, for around $750 million. This move supports Hershey’s ongoing strategy to grow its better-for-you snacking portfolio, which already includes SkinnyPop and Dot’s Pretzels. LesserEvil posted $103 million in gross sales in 2023 and will continue to operate under its current leadership. Hershey cited the brand’s strong growth and added manufacturing capacity as key benefits of the deal. The transaction is expected to close by year-end, pending regulatory approval. Sue Gleiter, "Hershey aims to acquire snack brand for $750 million", PennLive, April 03, 2025, © Advance Local Media LLC

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BFY Snacks Face R&D Challenges from Reformulation, Regulation Hurdles April 3, 2025: 12:00 AM EST BFY snacks sales are growing globally, expected to reach $75 billion by 2030. However, SNAXPO25 hosted an expert discussion about the challenges snack makers face as they develop healthier products. Reformulating with functional ingredients like fiber and whole grains often impacts taste, texture and shelf life. Consumers increasingly expect snacks to meet personal health needs while maintaining flavor, and brands are turning to AI and data to better understand shifting preferences. Regulatory uncertainty around new ingredients like adaptogens complicates marketing claims and at the same time, scrutiny of ingredients is intensifying at both federal and state levels. New FDA rules and bipartisan support for tighter food standards signal further pressure on snack makers to balance health claims with consumer satisfaction. Lucas Cuni-Mertz, "Navigating the R&D challenges of BFY snacks", Baking Business, April 03, 2025, © SOSLAND PUBLISHING COMPANY

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Kettle Studio Debuts Air-Fried Chips In Indian Cities April 3, 2025: 12:00 AM EST Kettle Studio introduced a new range of Air-Fried Chips, offering 50% less oil than regular potato chips while keeping the same bold crunch and flavor. Available in Lime & Chilli, Spicy Dill Pickle and Sweet & Smoky BBQ, the new snacks meet growing demand for lighter, better-for-you options. Alongside this launch, the brand has released a Tabasco Sauce Kettle-Cooked Chip, made with real Tabasco for a spicy kick. Priced at Rs. 99, the chips are sold online through platforms like Amazon and at premium retail outlets in major Indian cities. "Kettle Studio Debuts Air-Fried Chips, Bringing Guilt-Free Indulgence to Snack Lovers", Indian Retailer Bureau, April 03, 2025, © Franchiseindia.com Ltd

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Hain Expands Veggie Straws To Dollar General April 2, 2025: 12:00 AM EST Hain Celestial is expanding distribution of Garden Veggie Straws® to over 20,000 Dollar General stores nationwide. By entering the dollar store channel, Hain aims to strengthen its market presence and reach a wider audience. The expansion aligns with its long-term strategy, Hain Reimagined, which focuses on growing core categories and building purpose-driven brands. Garden Veggie Straws® in Sea Salt began appearing in stores in late March, with full distribution expected by the end of April. "Hain Celestial Expands Reach of Better-For-You Snacks to Dollar General", PRNewswire, April 02, 2025, © Cision US Inc.

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Zixin Launches New Sweet Potato Snacks April 2, 2025: 12:00 AM EST Zixin Group in China launched sweet potato chips and fries. It uses a novel production method that improves texture and retains nutrients. By selecting specific sweet potato varieties and applying vacuum low-temperature dehydration, Zixin achieves a crisp, light and non-greasy result. The method also helps preserve vitamin C, fiber and selenium. Initial distributor orders placed in February 2025 reflect strong interest in these snacks.  "Zixin Group Achieves A Breakthrough In Sweet Potato Crisps And Fries Snack Products", PotatoPro, April 02, 2025, © PotatoPro

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Pladis Backs Start-ups To Shape Future Snacks April 1, 2025: 12:00 AM EST Pladis launched an accelerator program to collaborate with start-ups in food technology, health and sustainability. A four-month program focuses on mentoring rather than equity investment, aiming to foster innovation and cultural exchange. Pladis hopes to gain insights into emerging trends, such as AI-driven personalization and gut health’s role in well-being, while helping start-ups refine their ideas. Chief R&D officer Jennifer Moss highlights the importance of adapting to generational shifts and learning from smaller, more agile companies in a bid to ensure its snack brands remain relevant through 2035 and beyond. Dean Best, "“There’s nothing better culturally for a bigger organisation” – snacks group Pladis R&D chief on new accelerator", Just Food, April 01, 2025, © Verdict Media Limited

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General Mills Introduces Four New Cereal Options April 1, 2025: 12:00 AM EST General Mills is offering more choices for people looking for protein-rich or naturally sweetened options. Cheerios Protein Cookies & Crème joins the Cheerios Protein lineup, providing 8g of protein per serving; Nature Valley Cereal debuts in Honey Almond and Apple Cinnamon flavors, featuring crunchy granola clusters with real fruit and nuts; and Cascadian Farm No Added Sugar Cinnamon Apple Cereal offers a 100% organic option with no added sugar, artificial sweeteners or sugar alcohols. They will be available nationwide in May, and in select retailers from this month. "General Mills launches new lineup of cereals", Snack Food & Wholesale Bakery, April 01, 2025, © BNP Media

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Biovit Launches Naturally Fortified Instant Porridge April 1, 2025: 12:00 AM EST Biovit, in partnership with Purition, launched Build & Restore, an instant porridge range fortified with natural vitamins and minerals from organic sources like curry leaf and seaweed. Designed for individuals with appetite loss or difficulty eating, the porridge comes in Classic Unflavored, Banana & Cinnamon, Strawberry Jam and Golden Syrup flavors. Biovit prioritizes whole food nutrition and plans to expand its product line and collaborate with organic and natural food brands on future innovations.  Leah Smith, "Biovit and Purition release 'world’s first' naturally fortified porridge in the UK ", FoodBev Media, April 01, 2025, © FoodBev Media Ltd.

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Hain Celestial Refocuses On Better-For-You Foods March 31, 2025: 12:00 AM EST Hain Celestial is streamlining its business to better compete in the growing market for health-focused foods. CEO Wendy Davidson is prioritizing simplifying the company’s portfolio, divesting non-core brands and improving supply chains. It’s also investing in product innovation, such as better-for-you snacks like Garden Veggie tortilla chips. Hain sees opportunities in rising health trends, including GLP-1 medications, and is aligning its products to meet evolving consumer needs.  Christopher Doering, "How the health and wellness boom is fueling Hain Celestial’s transformation", Food Dive, March 31, 2025, © TechTarget, Inc.

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Bonvie Expands Healthy Snack Options In India March 29, 2025: 12:00 AM EST Bonvie Snacks’ options include corn snacks and air-fried chips, using advanced freeze-drying and air-frying techniques to retain nutrients and reduce oil content. All products are gluten-free, MSG-free and made with clean-label ingredients. With a variety of flavors, including tropical fruits and light chips, Bonvie caters to a wide range of tastes and lifestyles. Available direct-to-consumer and on major e-commerce platforms in India, the brand focuses on accessible, shelf-stable snacks.  "Retail India News: Bonvie Snacks Redefines Convenience with Freeze-Dried & Air--Fried Innovations", Indian Retailer Bureau, March 29, 2025, © Franchiseindia.com Ltd

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Bio&Me Launches Protein-Packed Porridge Pots In The UK March 28, 2025: 12:00 AM EST Bio&Me brings protein-rich porridge pots in Blueberry and Caramel flavors to market in the UK. Containing over 12g of plant-based protein, they are made with up to nine natural ingredients, including almonds, linseeds and sunflower seeds, and have no added sugars, artificial sweeteners or emulsifiers. They are designed for busy lifestyles, offering a nutrient-dense breakfast or post-workout snack, and will be available in Sainsbury’s starting March 29. Niamh Leonard-Bedwell, "Bio&Me launches protein-boosted porridge pots into Sainsbury’s", The Grocer, March 28, 2025, © William Reed Ltd.

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Slurrp Farm Expands Millet-Based Cereal Options March 28, 2025: 12:00 AM EST Slurrp Farm in India launched its “New Flavours, Yes Please!” campaign to help parents introduce millet-based cereals with real fruit and no added sugar to their children’s diets, building on the brand’s focus on early childhood nutrition by encouraging flavor variety to reduce picky eating. For every cereal pack purchased, families receive a free Ragi cereal pack, supporting access to nutrient-rich options. Slurrp Farm offers a range of millet-based cereals, snacks and breakfast items with no artificial additives.  "Slurrp Farm Unveils ‘New Flavours, Yes Please!’ Campaign to Make Mealtime More Exciting for Little Ones", India-Press-Release , March 28, 2025, © India-Press-Release | A Div. of MVW Network International Pvt Ltd.

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Weetabix Gains US Popularity After Basketball Boost March 28, 2025: 12:00 AM EST Weetabix is enjoying a surge in popularity in the US after Kentucky Wildcats basketball player Amari Williams credited the cereal for boosting his energy before a game. Following his press conference, where he shared his long-time habit of eating Weetabix, sales spiked, pushing past Cheerios and Cinnamon Toast Crunch on Amazon. Local stores in Kentucky also reported selling out of the cereal. Coach Mark Pope even announced mandatory team breakfasts featuring Weetabix. The high-fiber, low-sugar cereal, fortified with folic acid and iron, is known for its nutritional benefits, including supporting digestion and reducing fatigue.  Rebecca Whittaker, "Thanks to a basketball team, British staple Weetabix is now one of America’s best-selling cereal brands", The Independent, March 28, 2025, © The Independent

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Earth's Best Launches Organic Finger Foods For Babies March 27, 2025: 12:00 AM EST Earth’s Best is introducing a new line of organic finger foods designed to support motor skill development during weaning. The lineup includes Crunchy Sticks for ages 6+ months, Melty Hoops for 8+ months and Munchy Fingers for 10+ months. Each product is shaped to encourage different grasp techniques, helping little ones learn to self-feed. Made with simple ingredients like corn, quinoa and chickpeas, they contain no artificial flavors or preservatives and dissolve easily. Available in flavors such as Garden Veggie, Strawberry Banana and Mango Carrot, the new finger foods will be available this spring at major retailers, including Amazon, Target and Walmart. "New Grips on the Block! Earth's Best® Unveils Line of Organic Play + Learn Finger Foods to Help Little Ones Learn to Self-Feed", PRNewswire, March 27, 2025, © Cision US Inc.

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Proper Snacks To Expand On Innovation And Sustainability March 25, 2025: 12:00 AM EST Warp Snacks, which owns the Proper brand, rebranded as Proper Snacks. Plans for 2025 include new flavors, product launches and brand partnerships to boost market presence and “lead the European snacking industry into a new era of innovation, taste, health and purpose”.  Niamh Leonard-Bedwell, "Proper and Eat Real owner Warp Snacks rebrands as Proper Snacks", The Grocer UK, March 25, 2025

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Wales Restricts Placement And Promotions For Unhealthy Snacks March 25, 2025: 12:00 AM EST New regulations in Wales, narrowly passed in the Senedd, will limit where high-fat, sugar and salt foods can be placed in stores and restrict promotional offers on these items. Supermarkets must keep the products at least two meters from checkouts and queuing areas, while "buy-one-get-one-free" and similar deals will be banned. The rules, effective later this year, will apply to businesses with 50 or more employees. Products affected include crisps and other savory snacks, and breakfast cereals.  Ruth Mosalski, "New rules banning deals on unhealthy snacks sold in Welsh supermarkets pass Senedd", Wales Online, March 25, 2025, © Media Wales Ltd

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B-Sides Launches Upcycled Crunch Puffs On Amazon March 24, 2025: 12:00 AM EST B-Sides Crunch Puffs, containing upcycled oats from oat milk production, are now available on Amazon. Each bag contains 10g of plant-based protein and no gluten, dairy, soy or top nine allergens. They come in three flavors: Cheddar, Ranch and Jalapeño flavors. B-Sides aims to reduce food waste by repurposing overlooked ingredients into flavorful, nutritious snacks.  SF&WB Staff, "B-Sides introduces upcycled crunch puffs", Snack Food & Wholesale Bakery, March 24, 2025, © BNP Media

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Healthier Kids’ Cereals Gain Market Share March 24, 2025: 12:00 AM EST Nielsen data show sales of kids’ cereals in the US fell 5% overall in the past year, as parents shift towards healthier options for their children, but BFY cereals recorded double-digit sales growth. BFY brands are entering the market with cereals that are lower in sugar, higher in fiber and made with natural ingredients. While traditional brands still dominate the market, smaller competitors use social media and influencer marketing to attract health-conscious buyers. "Kids’ cereal market faces new competition from better for you brands", EssFeed, March 24, 2025, © ESSFeed.com

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Hippeas And Grillo’s Launch Dill Pickle Puffs March 24, 2025: 12:00 AM EST A collaboration between Hippeas and Grillo’s Pickles created Dill Pickle Puffs, a plant-based snack made from chickpea, rice and yellow pea flour. Seasoned with white vinegar powder, dehydrated dill and garlic, the puffs offer a tangy, crunchy option for health-conscious consumers. Each serving provides 3-4g of protein and 3g of fiber. They are also gluten-free and vegan. Dill Pickle Puffs will launch on March 30 at retailers like Sprouts and Stop & Shop, as well as online.  Siân Yates, "Grillo’s Pickles and Hippeas launch Dill Pickle Puffs", FoodBev Media, March 24, 2025, © FoodBev Media Ltd.

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Affordable Indulgence: Smarter Snacking With Bold Flavors March 24, 2025: 12:00 AM EST Consumers seek indulgent snacks without high prices, pushing brands to innovate with bold flavors and creative textures. Economic pressures shape purchasing habits, but demand for small, affordable luxuries remains strong. AI-driven tools help brands predict flavor trends, personalize snacks and streamline product development. Spicy, umami-rich and multi-textured snacks are gaining popularity, offering layered taste experiences. Clean-label expectations also drive innovation, with brands using botanical extracts, fermentation and culinary techniques to enhance natural flavors.  Gill Hyslop, "The art of making snacks feel luxurious without the price tag", Bakery & Snacks, March 24, 2025, © William Reed Ltd

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All Nutrition Expands Nutlove Cereal Line March 23, 2025: 12:00 AM EST All Nutrition from Poland introduced Fluffy Puffs, a new addition to its Nutlove cereal range. Unlike its Protein Muesli and Crunchy Flakes, Fluffy Puffs features chocolate-flavored square puffs with a crispy texture, providing 12g of protein per 100g serving as well as 57g of carbohydrates, 13g of sugar and 446 calories per serving. Fluffy Puffs are not packed with as much protein as the other Nutlove options, but are focused on offering a lower-sugar option. "All Nutrition adds a puff piece variety to its family of better-for-you cereals", stack3d.com, March 23, 2025, © STACK3D

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BFY Snacks See Growing Demand In India March 20, 2025: 12:00 AM EST Health-conscious consumers in India drive demand for BFY snacks with nutritious ingredients and clean labels. Estimated by one research company to be worth US$47 billion in 2023, the Indian market is growing rapidly as awareness of nutrition and sustainability improves. Popular snacks like makhanas, with bold flavors and portion-controlled packaging, are seeing higher demand despite higher prices. Simple ingredient lists and swaps, such as millet flour and natural sweeteners, make these snacks appealing across urban and rural markets. Increased accessibility through online and physical stores also fuels growth.  Shourya Jha, "Snack Attack: Are Better-For-You Options The New 'Munch' In Town?", Times of India, March 20, 2025, © Bennett, Coleman & Co. Ltd.

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Kallø Launches New Puffed Oat Cakes March 18, 2025: 12:00 AM EST Kallø in the UK introduced a new range of Puffed Oat Cakes. Available in Strawberry and Honey flavors, the cakes are gluten-free, high in fiber and contain fewer than 37 calories per cake. Each serving includes beta glucan, a fiber that may help lower cholesterol. Made using puffed oats rather than rice, the cakes have a light, crunchy texture. Kallø Puffed Oat Cakes can be eaten on their own or with toppings. They are in Morrisons stores nationwide at £2.99 Fiona Briggs, "Kallo launches first-of-its-kind Puffed Oat Cakes", Retail Times, March 18, 2025, © Retail Times

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Report Urges Expanding UK Sugar Tax To Food March 18, 2025: 12:00 AM EST A new report from the University of Reading recommends extending the UK’s sugar tax to all processed foods to reduce obesity and improve public health. The report highlights the success of the soft drinks levy, which cut sugar content in beverages by 44%, and suggests similar action for products like biscuits, milkshakes, and cereals. It also calls for a salt tax to address high blood pressure and heart disease. The authors say voluntary measures have been ineffective and mandatory changes are necessary for improving health outcomes and reducing environmental damage. Melissa Bradshaw, "New UK report calls for sugar and salt tax on food products", FoodBev Media, March 18, 2025, © FoodBev Media Ltd.

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STARFIELD In China Expands With New Plant-Based Snacks March 18, 2025: 12:00 AM EST STARFIELD launched a new snack lineup in China featuring bagel crisps, alkaline bread crisps and plant crisps to meet growing demand for better-for-you snacks. Bagel crisps are baked, trans fat-free and come in flavors like chia seed and garlic. Alkaline bread crisps offer a sweet-salty option, while beetroot and pea crisps deliver crunch and fiber using vacuum-frying technology. STARFIELD focuses on taste and nutrition through R&D, developing plant-based textures and enhancing flavor, and it has plans for global expansion targeting APAC, Australasia and the Middle East.  Audrey Yow, "China’s STARFIELD expands plant-based snacks, taps R&D and partnerships for growth", Food Navigator Asia , March 18, 2025, © William Reed Ltd

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Protein And Gut Health Lead Snack Trends At Expo West March 18, 2025: 12:00 AM EST New product trends at Expo West highlight growing consumer interest in high-protein snacks, gut health and natural ingredients. Protein callouts are driving sales growth, with brands like Quest and Chomps seeing significant increases. Avocado oil is gaining ground as a preferred fat source. Gut health claims, including probiotics and fermented ingredients, are expanding beyond drinks into snacks and supplements. Lower sugar options using fruit-based sweeteners are also on the rise. Consumers are increasingly drawn to smaller portions, driven by the GLP-1 trend, and crunchy textures, while flavors like dragon fruit, lemon and "swicy" (sweet and spicy) are growing in popularity.  Elizabeth Crawford, "Trendspotting at Expo West: Emerging flavors, textures and health benefits", Food Navigator USA, March 18, 2025, © William Reed Ltd

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Catalina Crunch Refreshes Look And Taste March 18, 2025: 12:00 AM EST Catalina Crunch is refreshing its brand with new packaging and improved recipes for its cereal and cookies. An updated design features a sunburst logo, bold colors and real food photography to highlight nutrition and taste. The brand also improved flavor and balanced sweetness while maintaining strong protein and fiber content. A new "Love Every Bite Guarantee" aims to reduce hesitation among new customers. Catalina Crunch exceeded $100 million in sales in 2024 and expanded to over 22,000 stores, including Target, Whole Foods and Walmart.  "Catalina Crunch® Unveils a Vibrant Brand Refresh to Elevate the Snacking Experience", PRNewswire , March 18, 2025, © Cision US Inc.

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M&S Corn Flakes Reflect Shift To Simplicity March 17, 2025: 12:00 AM EST In the UK, Marks & Spencer launched a new line of cereals with minimal ingredients and simple packaging, including Corn Flakes made only with corn. The move reflects growing consumer demand, driven by social media, for transparency and fewer processed ingredients. Influencers on social media continue to highlight the benefits of whole foods and gut health, encouraging consumers to choose simpler options.  Layla Revis, "M&S is a cereal winner because it listened to social", The Drum, March 17, 2025, © Carnyx Group Ltd

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Uncle Tobys Launches Milo Quick Sachet Oats March 17, 2025: 12:00 AM EST In Australia, Uncle Tobys introduced Milo Quick Sachet Oats, combining locally-grown oats with Milo cereal pieces for a quick, chocolate-malt-flavored breakfast. Ready in 90 seconds, the product offers a four-star health rating and a source of fiber, appealing to those seeking a convenient and familiar option. Kimberley Finsten, Uncle Tobys’ marketing manager, said the product was inspired by the popular habit of mixing Milo with oatmeal. Available at Coles, Woolworths and select independent supermarkets, the oats retail for $6.30. Kaycee Enerva, "Uncle Tobys introduces Milo-flavoured sachet oats", Inside FMCG, March 17, 2025, © Octomedia Pty Ltd

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Granola Reaches Beyond Breakfast March 15, 2025: 12:00 AM EST Granola is evolving into an all-day snack, driven by demand for more protein, lower sugar and functional benefits. At Expo West, brands highlighted innovative flavors and formats. Clusterbucks is adding savory flavors using coco aminos, while Granology offers snackable granola clusters sweetened with monk fruit. Kodiak launched high-protein granola with 17g of protein per serving and Nana Joes focuses on high-quality ingredients and unique flavor blends. Purely Elizabeth expanded its cookie-inspired granola line and committed to using more regenerative ingredients while Seven Sundays introduced high-protein granola from upcycled oats, boosting fiber and sustainability. Brands are reducing sugar with natural sweeteners like honey and maple syrup, and crunchy textures are becoming a key selling point. Andrew Watman, "Expo West 2025: Granola Becomes A Staple For All-Day Snacking", Forbes.com, March 15, 2025, © Forbes Media LLC

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Oat Cult Launches Ready-To-Mix Overnight Oats March 14, 2025: 12:00 AM EST Oat Cult launched single-serve overnight oats in the UK with added probiotics in Cinnamon Mix, Cacao Chip and Strawberry flavors. Each 60g sachet can be mixed with milk, water or yogurt and left to soak for an hour. Co-founder Ben da Costa highlighted the product's convenience, addressing the hassle of preparing overnight oats from scratch. Each sachet contains a billion healthy gut bacteria, supporting digestive health. With 70,300 monthly TikTok searches for “overnight oats,” Oat Cult aims to meet rising demand for easy, better-for-you breakfast options. Priced at £2.20 for a pack of nine, the oats feature bold packaging designed to stand out in the cereal aisle. Niamh Leonard-Bedwell, "Overnight oats startup Oat Cult makes ‘unmissable’ debut", The Grocer (UK), March 14, 2025, © William Reed Ltd

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Where Indulgence Meets Health And Functionality In Snacks March 14, 2025: 12:00 AM EST Savoury snacks are evolving to balance indulgent flavours with better-for-you ingredients. Consumers want bold, authentic flavors like umami-rich parmesan, paprika and adventurous blends such as truffle popcorn and pickle seasoning, as well as global flavours, including Korean bulgogi, Mexican Tajín and Japanese wasabi. Health-focused options like high-protein chickpeas and low-sodium alternatives are becoming more common. Functional ingredients like probiotics, adaptogens and choline add nutritional benefits. Advanced flavour modulation and AI-driven manufacturing help brands reduce salt and sugar without losing taste. The rise of “swicy” (sweet and spicy) reflects growing demand for complex flavours.  Siân Yates, "Snack time: Savoury snacking trends to watch in 2025 (part one)", FoodBev Media, March 14, 2025, © FoodBev Media Ltd.

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France Updates Nutri-Score For Clearer Choices March 14, 2025: 12:00 AM EST France approved an updated version of Nutri-Score, the five-color nutrition label, to help consumers make healthier choices based on salt and sugar content. While the health ministry supports the update, Agriculture Minister Annie Genevard raised concerns about its impact on traditional French products like cheese and charcuterie. Brands using Nutri-Score have two years to update their packaging. The system, introduced in 2017, remains voluntary, though the EU continues to debate making it mandatory. James Harrington, "Nutri-Score: France backs strict new food-labelling", The Local, March 14, 2025, © The Local

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Garden Veggie Launches New Flavor Burst Chips March 11, 2025: 12:00 AM EST Garden Veggie™ Snacks introduced two new Flavor Burst™ Tortilla Chips: Smoky BBQ and Sweet Tangy Chili. Smoky BBQ offers a rich, smoky taste; Sweet Tangy Chili combines sweet and spicy flavors with a satisfying crunch. Both varieties are gluten-free, made with non-GMO corn and five vegetables, and contain no artificial flavors or preservatives. Smoky BBQ is available at Walmart in 12oz. packs and Sweet Tangy Chili at Kroger in a 6oz. format. Ed Kaiser, Senior Director of Marketing, said the new flavors meet growing demand for better-for-you snacks without sacrificing taste.  "Garden Veggie™ Snacks Introduces Two Bold New Varieties of its Flavor Burst™ Tortilla Chips", PRNewswire, March 11, 2025

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Bob’s Red Mill Launches Overnight Protein Oats March 11, 2025: 12:00 AM EST Bob’s Red Mill brings Overnight Protein Oats to market in Blueberries & Cream and Vanilla Almond flavors. Each serving provides 10g of protein and 8g or less of sugar, with no added protein powder or fillers. Made from hull-less oats naturally higher in protein and with a lower carbon footprint, the product is Certified Gluten-Free and Non-GMO Project Verified. They also contain whole grains, real fruit or nuts and chia seeds. Preparation is simple: just mix with milk and refrigerate overnight. Each box contains four 2oz. packets with a suggested price of $6.59. The launch coincides with Bob’s Red Mill’s reformulated Instant Oatmeal Packets, expanding the brand’s convenient breakfast options. "Bob’s Red Mill Overnight Protein Oats", Progressive Grocer, March 11, 2025, © EnsembleIQ

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Campbell’s Plans New Goldfish And Snack Options March 7, 2025: 12:00 AM EST Campbell’s Snacks segment saw a drop in organic sales in Q2, driven by weaker Goldfish and Snyder’s pretzel sales. To address this, Campbell’s plans to launch new Goldfish flavors and introduce better-for-you items, including Kettle chips made with avocado oil. New pack sizes and price points aim to improve accessibility and value. CEO Mick Beekhuizen expects improved margins in the second half of the fiscal year through better product mix and operational adjustments.  Jeff Gelski, "Snacks continue to be a drag on Campbell’s ", Food Business News, March 07, 2025, © SOSLAND PUBLISHING COMPANY

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Bidco Expands Into Cereals And Snacks March 7, 2025: 12:00 AM EST In Kenya, Bidco Africa Group acquired Groupaco Holdings Ltd, adding popular brands like Fillows, Shapies, Elbbin and Nibble to its portfolio. Executive Chairman Vimal Shah said the deal aligns with Bidco’s mission to provide high-quality, locally produced food products. The acquisition will leverage Bidco’s manufacturing and distribution network to improve efficiency and expand reach. GHL’s CEO expressed confidence in Bidco’s ability to grow the brands. This move follows Bidco’s recent approval to fully acquire Suntory Beverage & Food Kenya Limited, the maker of Ribena and Lucozade.  "Bidco Africa expands into snacks industry with acquisition of Groupaco Holdings Ltd", Food Business Africa, March 07, 2025, © Food Business Africa

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