Henderson’s Relish Unveils Hendo’s Chips August 1, 2022: 12:00 AM EST Henderson’s Relish has launched its HFSS-compliant Hendo’s chips. The new vegan chips are made with soya and potato and are flavored with Henderson’s core tamarind and cayenne-based sauce. The launch comes more than a decade since Yorkshire Crisps added a Henderson’s Relish variant. The partnership between the two suppliers came to an amicable end three years ago, and Henderson’s decided to launch its own snack aligned with the brand. Hendo’s chips are currently available in Sheffield pubs, sandwich shops, wholesalers, and retailers, including Booker, Parfetts, Morrisons, and Premier. National listings are set for September. Daniel Selwood, "Henderson’s Relish unveils HFFS-compliant Hendo’s crisps", thegrocer.co.uk, August 01, 2022, © William Reed Ltd

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ELEAT To Launch Its Non-HFSS Cereal In The UK August 1, 2022: 12:00 AM EST UK brand ELEAT is launching its non-HFSS cereal on its website this month. The cereal is vegan and gluten-free, with each 50g serving containing more than 12.5g protein, 10g of fibre, and less than 1.5g of sugar. It is made with a plant-based protein blend of sunflower and soy protein, together with rice and chickpea flour. ELEAT is launching with four flavours – Chocolate Triumph, Cinnamon Sensation, Vanilla Thriller and Strawberry Blitz. The cereal comes in two packaging formats: 250g multi-serve resealable pouch (RSP £7/250g) and 50g single-serve pack (RSP £2.20/50g). ELEAT will be carrying out sampling campaigns online and across the country. "Debut For New Healthy Cereal Brand", KAM City, August 01, 2022, © EMR-NAMNEWS Ltd

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Pecan Nation Wins NCA’s 2022 Most Innovative New Product Award August 1, 2022: 12:00 AM EST Pecan Nation recently won the National Confectioners Association’s 2022 Most Innovative New Product Award for its Cinnamon Roasted Pecans. Pecan Nation credits its success to its proprietary flavoring process and convenient 4oz ‘Grab N’ Go’ packages. In addition to the award-winning Cinnamon flavor, Pecan Nation pecans are currently available in Sneaky Heat, Gingerbread, Maple Crumbles, Roasted & Salted and Natural—with more flavors under development. Its products are currently available in over 2,500 retail grocery stores, including Kroger, Walmart, Southeastern Grocers, Food City, and Ingles.  "Pecan Nation Recognized for Most Innovative New Savory Snack", Perishable News, August 01, 2022, © Phoenix Media Network

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BRAVE Launches Sugar-Free Breakfast Cereal Made With Peas And Chickpeas August 1, 2022: 12:00 AM EST UK plant-based snack brand BRAVE has introduced its non-HFSS Super Hoops breakfast cereal made from peas and chickpeas. Super Hoops are grain-free, sugar-free, and are high in protein and fiber. According to Brave, the new cereal is more sustainable than conventional grain-based options, as pulses require less water to grow and have a regenerative effect on the soil. BRAVE’s Super Hoops come in Original and Cinnamon flavors and are now available to purchase on its website and at Planet Organic and Whole Foods Market stores.  "BRAVE Launches Sugar-Free Breakfast Cereal Made With Pulses", vegconomist , August 01, 2022, © vegconomist - a brand of vegconom GmbH

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Nestlé Delists Non-HFSS Cereal Shreddies The Simple One July 30, 2022: 12:00 AM EST Nestlé has announced it is delisting Shreddies The Simple One, its non-HFSS alternative to the popular breakfast cereal. Shreddies The Simple One launched in April 2021 amid U.K. government efforts to reduce promotions and advertising of products high in fat, sugar, or salt. The cereal contained 5 percent less sugar than the original, with fewer and more natural ingredients, including whole grain wheat, fruit puree and date syrup.   Simon Harvey , "Nestlé shelves non-HFSS Shreddies The Simple One breakfast cereal", just-food global news, July 30, 2022, © GlobalData plc

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Pure Delish Cereal In 300 Supermarkets Across NZ July 29, 2022: 12:00 AM EST Super premium breakfast cereal brand Pure Delish was founded in 1997 in Kaz Staples’ kitchen. In 2016, two of its cereals became the highest retailing muesli in New Zealand for dollars sold. Now, it is available in over 300 supermarkets across the country.  Daniel Smith, "What I've Learned: After bank told her she'd have to sell her house, cereal-maker got serious", stuff.co.nz, July 29, 2022, © Stuff Limited

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Southern Health Foods Launches Kids Cereal Manna Go Grain Crunchies July 28, 2022: 12:00 AM EST Indian company Southern Health Foods Pvt Ltd has forayed into the kid's breakfast space with the launch of Manna Go Grain Crunchies. Manna Go Grain Crunchies is a micronutrient enriched cereal that is made with nine wholegrains: ragi, bajra, sorghum, wheat, kodo millet, barnyard millet, quinoa, amaranth and oats. The cereal is high in protein, fiber and vitamins to keep kids satiated and energized throughout the day.  "Southern Health Foods launches Manna Go Grain Crunchies", Business Standard, July 28, 2022, © Business Standard Pvt Ltd

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Mindright Debuts Nootropic-Infused Chips July 28, 2022: 12:00 AM EST Notropics superfood brand Mindright is launching a line of nootropic-infused popped chips. The vegan and grain-free chips are made with 100 percent avocado oil and clean ingredients. The chips are also made with Mindright’s signature brain-boosting formula, which claims to support mood, energy and focus. It contains lion’s mane, which can improve focus, boost memory and support brain aging; ginseng, which is known to enhance energy and boost mood; L-Theanine for improving focus, attention and mental clarity; vitamin B6 for mood support; and vitamin B12 for energy. The functional chips are available in Chili Lime, Cinnamon Churro and Turmeric Ranch flavors and can be purchased on the brand’s website and Amazon for $4.99 per bag. Sam Danley, "Mindright debuts nootropic-infused chips", Food Business News, July 28, 2022, © SOSLAND PUBLISHING COMPANY

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ActuallyFoods Launches In Canada With Its Cricket-Based Puffs July 26, 2022: 12:00 AM EST Canadian-based brand ActuallyFoods recently launched with its Puffs made from cricket flour, fava beans and lentils. The brand claims these ingredients make the snack ‘actually’ good for you, with high levels of protein, vitamins and prebiotics. ActuallyFoods’ Puffs also claim to be sustainable, producing less emissions and waste than traditional health foods. The Puffs are available in three flavors – Cheddar Cheese, Cheddar Jalapeno and Barbecue – and can be purchased online on its website or in retailers including Superstore, Loblaw, Fortinos and Zehrs.  Roberto Wakerell-Cruz , "Canadian snack foods now made with CRICKETS as primary ingredient", The Post Millennial, July 26, 2022, © The Post Millennial

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Doves Farm Launches Breakfast Cereals Range July 26, 2022: 12:00 AM EST U.K.-based brand Doves Farms has released a range of plant-based, gluten-free breakfast cereals. The natural cereals are made using a variety of organic wholegrains including buckwheat, teff, quinoa and rice. The cereals come in four varieties: Ancient Grain Breakfast Flakes, Ancient Grain Fruit & Fibre Flakes, Ancient Grain Cereal Hoops and Wholegrain Cocoa Rice Pops. As with its range of flours and biscuits, Doves Farms’ products are made with sustainably grown ingredients and are produced on the family farm in Wiltshire. The new range is now available to buy from dovesfarm.co.uk and will be in selected wholesalers and retailers in the fall.  "Doves Farm Launches Breakfast Cereals Range", Kam City, July 26, 2022, © EMR-NAMNEWS Ltd.

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Noisy Snacks Expands To WH Smith Stores July 26, 2022: 12:00 AM EST Northern Ireland-based Noisy Snacks is supplying its new range of Coated Chickpeas, Broad Bean, and Peanut Snacks to WH Smith stores across the U.K. The snacks are all natural, vegan, low in calories, and high in protein. The range includes Beef Brisket Flavoured Broad Beans, Chips Shop Curry Flavoured Coated Chickpeas, Pickled Onion Flavoured Peanuts, Pulled Pork Flavoured Broad Beans and Piri Mango Flavoured Coated Chickpeas. "Noisy Snacks secures national listing with WH Smith", Belfast Telegraph Online, July 26, 2022, © BelfastTelegraph.co.uk

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The Daily Crave Signs Distribution Deal With Sam’s Club July 25, 2022: 12:00 AM EST The Daily Crave signed a deal with Sam’s Club to distribute its better-for-you snacks in approximately 580 of its membership warehouses in 2023. The Daily Crave produces a range of snacks, including quinoa chips, veggie chips, puffed churros and lentil & bean puffs. In the deal, The Daily Crave will rotate four of its products in three-month intervals to test success. If customers respond to the product well, it will be added to stores permanently.   Jake Abbott , "Folsom-based snack company The Daily Crave strikes deal with Sam's Club", Sacramento Business Journal (California), July 25, 2022, © American City Business Journals

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Indian-Based Company She Made Foods Launches In U.S. July 25, 2022: 12:00 AM EST Indian-based clean-label company She Made Foods is entering the U.S. market under the name The Greater Goods Snacking Co. Greater Goods will be launching with three product lines - crackers, cookies and biscotti - all made with the company's vegan and grain-free almond flour base. The cracker varieties launching include Tangy Tomato & Basil, Caramelized Onion, and Sea Salt flavors, while the cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip and Chai Spice varieties. The brand will also be launching biscotti in Orange Cranberry, Dark Chocolate Sea Salt, and Double Dark Chocolate Pistachio flavors. Greater Goods also has a social mission, with an aim to empower and employ women in India. Greater Goods snacks are now available on its website and will be available on Amazon and in select retailers soon.  "NEW BRAND ALERT: Greater Goods Joins the U.S. Snack Market with Better-for-You Cookies, Crackers and Biscotti", PRNewswire, July 25, 2022, © Cision US Inc.

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Rollagranola Buys Assets Of Liquidated U.K. Cereal Brand Primrose’s Kitchen July 21, 2022: 12:00 AM EST Handmade granola company Rollagranola has bought Primrose’s Kitchen, the U.K.-based breakfast cereal business that went into liquidation last year. Dorset-based Primrose’s Kitchen sold organic, vegan and gluten-free muesli to suppliers including Waitrose, Whole Foods Market, Ocado and Amazon. Rollagranola will focus on re-engaging the Primrose’s Kitchen customer base with plans to activate fresh marketing communications that re-acquaint them with the brand. Primrose’s Kitchen will relaunch online this month and will be available in retailers shortly after.  "Rollagranola buys assets of defunct UK cereal peer Primrose’s Kitchen", just-food global news, July 21, 2022, © GlobalData plc

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RIND Releases Upcycled Whole Fruit Chips July 21, 2022: 12:00 AM EST RIND recently launched its crispy, single ingredient fruit chips. Like its chewy Skin-On Dried Fruit, RIND’s chips are made using upcycled, whole fruit, including the fiber-rich peel. Its chips come in four varieties – peach, apple, orange and kiwi. RIND’s products are available on its website and in retailers including Whole Foods Market, CVS, and HEB.  Gill Hyslop , "Rind banks on 100-year-old grandmother’s advice to maximise nutrition and minimise food waste through the power of the peel", Bakery and Snacks , July 21, 2022, © William Reed Ltd

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LiL' Goodness Partners With Sikkim Supreme To Introduce Snack Range July 20, 2022: 12:00 AM EST Child-focused snacking brand LiL' Goodness has partnered with Sikkim Government's State-owned brand, Sikkim Supreme to introduce a range of snacks. Under the agreement, LiL' Goodness will roll out an assortment of prebiotic chocolates, Vitamin B12 Jaggery, and extruded snacks, and innovate exciting formats to promote consumer engagement with nutrition in Sikkim.  Bikash Singh, "LiL'Goodness ties up with Sikkim Supreme to introduce a range of snacks", The Economic Times, July 20, 2022, © Bennett Coleman & Co.

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Snack House Foods Expands Into The Vitamin Shoppe July 20, 2022: 12:00 AM EST Snack House Foods has launched four of its six Keto Puff flavors in The Vitamin Shoppe stores nationwide. The gluten-free puffs are made with milk protein and have 15 grams of protein per serving. Snack House’s Cheeseburger, BBQ, Flaming Red Hot, and Loaded Nacho flavors will be featured around the cash wrap in The Vitamin Shoppe stores. In addition to The Vitamin Shoppe, the company is sold online at Amazon along with over 500 independent retailers nationwide.  "Snack House Foods Expands Into The Vitamin Shoppe", Nosh.com, July 20, 2022, © BevNET.com, Inc.

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Arva Flour Mills Acquires Red River Cereal Brand From The J.M. Smucker Co. July 19, 2022: 12:00 AM EST Arva Flour Mills announced its acquisition of the Red River Cereal Brand from Smucker Foods of Canada Corp., a subsidiary of The J.M. Smucker Co. In 2011, the Red River Cereal recipe was slightly altered to include steel cut wheat and rye. Arva Flour Mills plans to revert back to the original recipe, which includes cracked wheat and rye for a creamier texture. The Mill is currently in the process of acquiring a hammer mill to crack the wheat, rye and flax ingredients for the updated recipe. Red River is now available at Arva Flour Mills’ onsite retail store and website, with plans to expand into retailers later this year.  "Arva Flour Mills Announces Acquisition of Red River Cereal Brand from The J.M. Smucker Co.", Business Wire, July 19, 2022, © Business Wire

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ReGrained And Kerry Launch Upcycled Protein Crisp July 19, 2022: 12:00 AM EST Child-focused snacking brand LiL' Goodness has partnered with Sikkim Government's State-owned brand, Sikkim Supreme to introduce a range of snacks. Under the agreement, LiL' Goodness will roll out an assortment of prebiotic chocolates, Vitamin B12 Jaggery, and extruded snacks, and innovate exciting formats to promote consumer engagement with nutrition in Sikkim.  "ReGrained, Kerry Launch 'Upcycled' Protein Crisp", Food Manufacturing, July 19, 2022, © Industrial Media, LLC

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No Nasties Project Releases Reduced Sugar Cereal Range July 19, 2022: 12:00 AM EST Melbourne-based start-up The No Nasties Project has rolled out its new cereal range across Coles stores nationally in Australia. In alignment with the brand’s mission to reduce sugar intake across Australia, the company claims the cereal contains 50 percent less sugar than mainstream brands. The cereal is also a good source of B-vitamins and iron, and is available in three flavors: Cinnamon Donuts, Fruity Loops and Choc Bombs.  Rakshnna Pattabiraman, "No Nasties Project releases new cereal range", Inside FMCG (AUS), July 19, 2022, © Octomedia Pty Ltd

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Health Claim Use & Preferences In France And U.S. July 18, 2022: 12:00 AM EST INSEAD Knowledge recently published research that studied health claims of breakfast cereals and consumer preferences in the U.S. and France. The research found that “clean” claims – labels that highlight nothing artificial has been added – are the fastest-growing category in both France and the U.S. “Enriched” claims are the least used, while “diet” claims grew similarly in both countries. “Whole” claims like “wholesome” or “organic” grew faster in France and are now the second most popular category, whereas they remained in third place in the U.S. Regarding consumer preferences, the research found Americans prefer claims about the presence of good than about the absence of bad, while French consumers preferred more natural-based claims. The research hypothesized that the disparity between the claims that people like and the claims that companies are using is due to the high number of privately owned companies in the U.S. that target a niche market.  "Healthy in the wrong way: When food marketers don't listen", Forbes India, July 18, 2022, © Forbes India

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Popped Water Lily Seed Company Bohana Sees Growth Since Shark Tank Deal July 18, 2022: 12:00 AM EST Popped water lily seeds snack company Bohana appeared on Shark Tank in March 2020 and secured an offer with Kevin O'Leary for a $200,000 loan in exchange for 8 percent equity. According to Snack Food & Wholesale Bakery, Bohana grew by 500 percent in 2020. Bohana’s popped water lily seeds are an ‘Ayurvedic superfood’, believed to support a balanced, mind-body approach to food. The snack is marketed as a healthy alternative to popcorn, with reportedly lower calories and more protein. They are available online on its website and at Amazon, and in-store in natural food stores and markets. There are four flavors: Himalayan Pink Salt, Zesty Ranch, Wild White Cheddar and Hickory BBQ. Cristine Struble, "Here's What Happened To Bohana Snacks After Shark Tank", Mashed.com, July 18, 2022, © Static Media

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World Macadamia Organisation Launches Love Macadamia Initiative July 14, 2022: 12:00 AM EST Singapore-based not-for-profit, the World Macadamia Organisation, recently announced the launch of its new positioning platform and campaign Love Macadamia. The mission of Love Macadamia is to popularise the nut amongst U.S. consumers, as well as to generate awareness about its health benefits and versatility. Love Macadamia will connect to consumers through paid media, content marketing and social media, with content focused on nutritional education, recipes and lifestyle inspiration.  "An Initiative to Grow the Love of Macadamias Has Been Launched in the United States' Most Health-Centric Cities", Globe Newswire , July 14, 2022, © GlobeNewswire, Inc.

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Moonshot Snacks Expands Into Target Stores Nationwide July 14, 2022: 12:00 AM EST Climate-friendly snack company Moonshot Snacks is expanding to almost half of Target stores nationwide. As a result, Moonshot Snacks are now available in over 2,500 stores, including Sprouts, The Fresh Market, Imperfect Foods, Foxtrot, Bristol Farms and MOM’s Organic Market. Moonshot sells its “Climate-friendly Crackers” in three flavors - Sourdough Sea Salt, Rosemary Garlic and Margherita Pizza – and is currently working on an additional flavor and a new product line. Moonshot’s sister company Planet FWD is also seeing growth. Planet FWD is a carbon assessment platform that helps brands improve their environmental impact and bring climate-friendly products to market. Just last month, Planet FWD announced it secured $10 million in Series A funding, and 25 brands signed on, including Kashi, Pangaia, Just Salad, Numi Organic Tea and Healthy Hippo.  Asia Sherman, "Moonshot Snacks rolls out climate-friendly crackers into Target stores nationwide", Food Navigator USA, July 14, 2022, © William Reed Ltd

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UK-Based Start-Up ELEAT Launches With High Protein Cereal July 12, 2022: 12:00 AM EST UK-based start-up ELEAT cereal is now sending orders out to the more than 1,000 people who signed up for pre-launch access. ELEAT was founded by two university sportsmen who wanted to create a nutrient-dense cereal for an active lifestyle. The pair developed the cereal in their student kitchen and received start-up funding and mentoring from the University of Bristol’s Careers Service. ELEAT’s cereal is vegan, gluten-free, low in sugar, and high in protein and fibre, including gut friendly prebiotics. ELEAT’S four flavors are: Chocolate Triumph, Cinnamon Sensation, Strawberry Blitz and Vanilla Thriller. The cereal will be delivered to customers on a subscription model in two packaging options: a large resealable 250g pouch and a 50g single-serve pack, designed for on-the-go. The subscription model allows customers to tailor the flavor and quantity to their needs. Over the coming year, ELEAT plans to extend from its direct-to-consumer business to retailers and diversify its product portfolio. "University friends create new nutrient-packed cereal", University of Bristol, July 12, 2022, © University of Bristol

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Tata Consumer Products Unveils Soulfull Masala Oats+ July 11, 2022: 12:00 AM EST Indian-based company Tata Consumer Products has expanded its snacking portfolio with the launch of Tata Soulfull Masala Oats+. The oats are made with wholegrain oats, traditional Indian millets such as navane and jowar, desi masalas and vegetables. Tata Soulfull Masala Oats+ is available in four variants: Malt Masala, Desi Veggie, Tomato Twist and Peppy Curry. The Tata Soulfull brand aims to modernize traditional Indian millets and currently sells products including cereals, snacks, muesli and protein drinks. "Tata Consumer Products Expands Snacking Portfolio, launches Tata Soulfull Masala Oats+", Tata Consumer Products, July 11, 2022, © Tata Consumer Products Limited

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European Consumer Insights On Protein-Fortified Snacks July 11, 2022: 12:00 AM EST Glanbia Nutritionals' European Healthy Snacking Innovation Team conducted new research that discovered fortified protein snacks are popular with European consumers, who are generally turning to perceived healthier snacks over more traditional options. Its research found 16 percent of respondents are eating protein-fortified snacks, such as protein bars, powders, cereals and pancakes, at least once a week. This jumps significantly to 29 percent for active lifestyle consumers, and 40 percent for sports performance consumers. Another finding is that taste is non-negotiable for consumers. It’s the number one requirement for protein products, followed by being high in protein, low in sugar, and filling. European protein bar users are showing an interest in protein cookies (50 percent) and brownies (47 percent), while 34 percent say protein crisps sound appealing. Baked goods such as protein-fortified pastries and donuts (30 percent) are also rated highly, as well as small, bite-sized formats like protein bites (30 percent) and balls (24 percent). Anthony Myers, "Push for more protein-fortified snacks in Europe is driving category expansion", ConfectioneryNews.com, July 11, 2022, © William Reed Ltd

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Boundless Activated Snacking Extends Its Grab & Go Bag To New Retailers July 11, 2022: 12:00 AM EST UK-based gut-health brand Boundless Activated Snacking recently confirmed a series of new wholesalers and listings for its 23g Activated Chips Grab & Go bag. The chips are made using sprouted sorghum, which has a low carbon footprint and is soaked to allow the body to better absorb the grain’s gut friendly fiber, iron and potassium. Boundless’s chips are also gluten-free and vegan, and available in two flavors: Chipotle & Lime and Sea Salt & Cider Vinegar. The range will be sold in all WHSmith Travel sites and be included in its meal deal, a first for the company. It will also be sold in several major offices, including LinkedIn, and on transport such as the Eurostar.  Andy Marino, "Boundless Activated Snacking targets meal-deal market with Grab & Go bag", Asian Trader, July 11, 2022, © Asian Trade Publications Ltd

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Magic Spoon’s Spoon/Straw Innovation July 9, 2022: 12:00 AM EST On April 1st, better-for-you cereal company Magic Spoon released its limited-edition innovation, Magic Stroon, and gave it away to customers with every purchase. The Magic Stroon is a combination of a spoon and a straw, that allows people to eat cereal with the spoon end, then suck up the milk with the straw end. The product was wildly popular and quickly sold out, leading to customers begging for it to be restocked.  Molly Clark, "The Magic Spoon Innovation Instagram Is Begging To Come Back", Mashed.com, July 09, 2022, © Static Media®

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Almond Board Of California Partners With Marvel Studios July 8, 2022: 12:00 AM EST Non-profit organization The Almond Board of California (ABC) has partnered with Marvel to broadcast ads featuring Thor: Love and Thunder. The advertisements emphasize the convenience and health benefits of almonds and is part of ABC’s wider efforts to popularize the nut amongst Millennials. The ads will appear on social media channels such as TikTok, Twitter, and Instagram and streaming platforms such as YouTube and Hulu.  Julian Cannon, "‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios", Digiday, July 08, 2022, © Digiday Media

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Opopop’s Innovations In The Popcorn Market July 7, 2022: 12:00 AM EST Premium popcorn brand Opopop was founded in 2018 with the aim of innovating in the stagnant popcorn market. Opopop aims to differentiate itself from competitors such as Pop Secret and Orville Redenbacher’s through reimagining formats, flavors, and design. In 2021, Opopop launched its Flavor Wrapped Popcorn Kernels, which the company claims are the world’s first pre-flavored popcorn kernels. Each individual kernel is coated with flavoring, allowing the popcorn to be seasoned as it pops. This past January, Opopop launched its Peel + Pour cups, single-serve packages that contain popcorn kernels with a solid chunk of flavoring inside. The cups are meant to be used in Opopop’s collapsible silicone popper. Opopop also takes an experimental approach with its flavors, with varieties like Cinnalicious, Chedapeño, Salted Caramel and Maui Heat. In April, Opopop debuted its Wasabi flavor and last month launched its dill pickle flavor Pickle Monster. Opopop’s colorful branding and play on words attracts a younger audience. Opopop is available online on its website and in retailers such as Williams Sonoma and Foxtrot Market. The company is currently planning a wider retail launch at grocery stores to reach new consumers.  Chris Casey, "How Opopop is trying to 'make popcorn cool again'", Food Dive, July 07, 2022, © Industry Dive

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Surreal Launches Its High Protein Cereal July 7, 2022: 12:00 AM EST Better-for-you cereal brand Surreal has launched its high protein, zero sugar cereal in the UK. Surreal cereal is plant-based, gluten-free and comes in four nostalgic flavors: Frosted, Cocoa, Cinnamon and Peanut Butter. To promote its launch, Surreal is running a campaign that takes digs at other popular cereal brands for their high sugar content. Some lines include: “Coco’s got competition,” “Snap, Crackle and Jacked,” “Don’t Tell Tony” and “It’s special, k?” The campaign will be live from July 18 to August 15, running across over 180 billboards in London, Leeds, Manchester, Birmingham and Glasgow.  Sarah Bradbury, "Introducing SURREAL, the high protein cereal that tastes of your childhood - and get £5 off", Mirror.co.uk, July 07, 2022, © a Reach plc subsidiary

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RIND Launches Limited Edition Peach Chips Exclusively At Thrive Market July 6, 2022: 12:00 AM EST Upcycled fruit brand RIND Snacks has launched its limited-edition Peach Chips, which will be exclusive to membership-based, online retailer Thrive Market. RIND’s Peach Chips are only made from California peaches, with no added sugars or preservatives. Each 3oz bag of RIND Peach Chips contains healthy sources of vitamins A and C, as well as 9g of fiber and 100 calories. RIND's mission is to maximize nutrition and minimize waste through taking upcycled produce and dehydrating it through a proprietary, low-heat process.  "RIND® Snacks Sparks Summer Fuzz with Limited-Edition Peach Chips, Exclusively at Thrive Market", PR Newswire, July 06, 2022, © Cision US Inc

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Calbee Group Acquires Majority Stake In Greenday Group July 5, 2022: 12:00 AM EST Japanese snack company Calbee Group has acquired a 75 percent stake in Thailand-based healthy snack maker Greenday Group. The acquisition will help Calbee group increase its global reach and production capabilities. Calbee, which supplies North America, the UK, China, Australia, and Southeast Asian markets, said it has positioned the expansion of its overseas business as one of the growth pillars in its 2030 vision, Next Calbee. The company has a focus on North America, Greater China, the U.K. and Indonesia. Andy Coyne , "Japan’s Calbee snaps up Thailand snacks peer Greenday", just-food global news, July 05, 2022, © Just Food

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Insane Grain To Launch With Non-HFSS Knobbly Sticks July 4, 2022: 12:00 AM EST U.K. start-up Insane Grain is debuting with its Baked Knobbly Sticks, a non-HFSS competitor to Nik Naks that reportedly contains up to 52 percent less fat. The gluten-free snack is made from sorghum and contains vitamin B12 and probiotics. The snacks will roll out in three flavors - Cheese, Salt & Vinegar and Truffle & Cheese – and will be available in Asda, Ocado and John Lewis by the end of July 2022. The launch comes after Warburtons invested £250,000 in the brand last year through its Batch Ventures bakery innovation fund. Niamh Leonard-Bedwell, "Startup Insane Grain to challenge Nik Naks with non-HFSS Knobbly Sticks", thegrocer.co.uk, July 04, 2022, © William Reed Ltd

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Wonderworks Foods Launches Keto Cereal In Aldi Stores July 4, 2022: 12:00 AM EST Wonderworks Foods has recently launched its keto friendly cereal in Aldi stores across the U.S. Its cereal contains 6g of fat, 3g of carbs, and 14-17g of protein per serving, and is available in four flavors: chocolate, cinnamon, peanut butter and frosted. However, Aldi customers have complained about the cereal’s flavor and price. On @aldi.mademedoit’s Instagram post of the product, the users in the comments section took issue with the $7.98 price point. Others complained about the flavor, claiming ‘It’s nasty and has a soapy aftertaste’ and it ‘tastes like soggy cardboard.’  Amberly Mckee, "The Reason Some Aldi Shoppers Aren't Happy With Its Keto Cereal", mashed.com, July 04, 2022, © Static Media

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South African Entrepreneur Processes Edible Caterpillars July 3, 2022: 12:00 AM EST South African chemical engineer, Wendy Vesela, has set up a business that harvests and processes edible caterpillars known as "mopane worms”. Vesela steams and slices the caterpillars to be used as pizza toppings and also dries and grinds them into flour that can be used in savory biscuits, cereals, and protein bars. The caterpillars are high in protein, fats and minerals and are sustainable to farm as they require no extra water or land. Vesela claims she has found domestic and international customers for her organic products and plans to expand the business in the near future.  "S. African entrepreneur seeks to turn caterpillars into tasty snacks", Manila Bulletin, July 03, 2022, via Agence-France-Presse, © Agence-France-Presse/ Manila Bulletin The Nation's Leading Newspaper

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Hickory Harvest Celebrates 50 Years Of Business July 2, 2022: 12:00 AM EST Nut and snack manufacturer Hickory Harvest is celebrating 50 years of business. Hickory Harvest started in 1972 as a smoked sausage and cheese stall at county fairs. Now, the company remains a family operation, but has grown significantly. Hickory Harvest is looking to further its growth through future acquisitions, consistent product innovation, and an emphasis on private label products.  Alan Ashworth, "Family-owned Hickory Harvest traces 50-year trail of snack successes back to humble start", Akron Beacon Journal, July 02, 2022, © Akron Beacon Journal

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Snacks From The Sun Expands To Asia July 1, 2022: 12:00 AM EST Canadian-based, vegan brand Snacks from the Sun has announced the expansion of its sun-baked chips into Asia. The brand will first expand into a supermarket chain in the Philippines through Global Brand and Export Development LLC. The supermarket chain is a leading player in the mid-premium supermarket segment of Southeast Asia and is in 25 cities and municipalities across the Philippines. "SNACKS FROM THE SUN ANNOUNCES GLOBAL EXPANSION BEGINNING IN SOUTHEAST ASIA", Canada NewsWire, July 01, 2022, © CNW Group Ltd. A Cision company.

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Once Again’s Graham Cracker Sandwiches Wins Good Housekeeping's 2022 Healthy Snack Award June 29, 2022: 12:00 AM EST Once Again’s Sunflower Seed Butter Graham Cracker Sandwiches have been selected as a winner in Good Housekeeping's 2022 Healthy Snack Awards in the Best Crave-Worthy Cookies Category. The organic, gluten-free snack is a vegan and allergy-friendly alternative to the traditional peanut butter filled cracker sandwiches. It is hand-crafted in small batches will ethically sourced, clean ingredients. The plant-based product is also part of Once Again's Honest in Trade program, an initiative that seeks to improve quality of life through environmentally, economically and socially fulfilling partnerships from farm to fork. The product is sold in-store at Whole Foods and Sprouts and online through the brand's website and Amazon.  "Once Again Wins Good Housekeeping's 2022 Healthy Snack Award", PR Newswire, June 29, 2022, © Cision US Inc.

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Wonderful Pistachios No Shells Win Good Housekeeping 2022 Healthy Snack Awards June 28, 2022: 12:00 AM EST Two flavors of Wonderful Pistachios No Shells, BBQ and Chili Roasted, were selected as Good Housekeeping 2022 Healthy Snack Awards winners. Wonderful Pistachios No Shells are shelled pistachios seasoned with flavoring, with 6 grams of protein per serving. Good Housekeeping 2022 Healthy Snack Awards highlight innovative snacks that meet the publication’s nutritional criteria and consumer tests.  Lilian Diep, "Wonderful® Pistachios No Shells Flavors Win Good Housekeeping 2022 Healthy Snack Awards", andnowuknow.com, June 28, 2022, © andnowuknow.com

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Indian BFY Snack Start-Up Open Secret Raises $10 Million In Series B Round June 28, 2022: 12:00 AM EST Indian-based healthy snack start-up Open Secret has recently raised $10 million in a Series B round of funding led by sector-agnostic fund Ananta Capital. The round also saw participation from the company’s existing investors, including Matrix Partners India and Sixth Sense Ventures. These resources will be used to innovate products, hire new talent, scale up its tech and expand its omni-channel distribution presence. Open Secret is operated by ImmaculateBites Pvt. Ltd and offers BFY snacks such as cookies, chips nuts, chocolates, and cereals. Its products are currently available through its own website, multiple e-commerce platforms and over 3,000 offline stores across India. The company claims that it has added 9 new product categories over the last 9 months and has experienced 10 times growth over the past year due to strong consumer demand. Debjyoti Roy , "Matrix-backed snacks startup Open Secret pockets Series B cheque", VCCircle.com , June 28, 2022, © VCCircle.com. Property of Mosaic Media Ventures Pvt. Ltd.

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BDSI Survey Shows Chips Are The Most Popular Snack In Germany June 28, 2022: 12:00 AM EST Results from the latest consumer study from Germany’s BDSI confectionery sector have placed chips as the most popular snacking item for consumers within its national market. The study found that potato chips were favoured by 76 percent of respondents, followed by nuts or nut mixes (69 percent) and salty peanuts (57 percent), peanut flips (57percent), pretzel sticks/pretzels (48 percent) and trail mix (43 percent). As the BDSI noted, there have been recent changes in eating habits, with the enjoyment of snack items increasingly moving to daytime, including between meals and on the go. Furthermore, the BDSI noted the salty snacks category has seen steady growth in Germany for a number of years. "BDSI survey shows crisps continue to top German snacks favourite polls", Confectionery Production, June 28, 2022, © Bell Publishing

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Sweet Potato Snack Brand Spudsy Expands Distribution To 4,000 Stores June 28, 2022: 12:00 AM EST Sweet potato-based snack brand Spudsy has expanded its retail distribution to more than 4,000 new stores across the US. Spudsy’s Sweet Potato Puffs and Sweet Potato Fries will now be available in stores including H-E-B, Albertsons-Safeway, Hy-Vee, Stater Bros, Hudson News, and CVS. Spudsy makes its vegan, gluten-free snacks out of upcycled, imperfect sweet potatoes to cut down on food waste.  "Spudsy Expands Sweet Potato Puff and Fry Distribution to More Than 4,000 New Doors", Business Wire, June 28, 2022, © Business Wire

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Cape Town Brand Plato Makes Its Crisps From Recycled Beer Grains June 26, 2022: 12:00 AM EST Cape Town-based brand Plato collects spent grain, a by-product from beer production, to create its grain crisps. Each year, Plato's collects approximately 24 tons of left-over malted barley grains from Darling Brew, a beer maker in the Western Cape, and makes it into 6.5 tons of crisps a month. Plato’s crisps are manufactured by canola oil company Southern Oil, which owns the brand in part. The crisps are flash fried, which the company claims makes the fat content of the snack 50% lower than regular potato chips. Plato’s crisps are made to enjoy with beer and are available in three flavors: Jalapeño Chutney, Mature Cheddar, and Smoked BBQ. In the future, Plato is looking to use spent grain to produce crackers, cookies, and fermented drinks.  Ntado Thukwana, "Meet Plato’s, the brand making crisps from recycled beer grains in Cape Town", Business Insider SA, June 26, 2022, © (2.0.22180.4) 24.com

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Munchy’s Partners With AirAsiaRide To Promote Its Crackers June 26, 2022: 12:00 AM EST Malaysian-based snack brand, Munchy’s, has partnered with AirAsiaRide to promote its Crackers Plus. From 16th June to 6th July, 30 vehicles will operate in the Klang Valley, Johor Bahru, and Penang and offer free samples to passengers. QR codes within the vehicles will also encourage passengers to spontaneously order the crackers from Munchy’s official Shopee store. Munchy’s Crackers Plus are free from cholesterol and trans fats and include 10 nutrients, such as vitamins (A, B1, C, and B6), calcium, iron, and zinc. The snack is available in three flavors: Original High Calcium, High Protein Chia Seeds, and High Fibre Whole Grain.  Daniela Dogliani, "Snack The Healthy Way With Munchy’s Crackers Plus!", Hype Malaysia, June 26, 2022, © Vijandren Ramadass

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Australia Apple Crisp Brand Chippy Apples Expands Retail Footprint June 24, 2022: 12:00 AM EST Australian-based apple snack brand has announced its expansion into over 400 stores across the country. Chippy Apples aims to reduce fresh produce waste and improve nutrition in children through its 100% apple crisps. The brand takes low-grade, local apples through a two-stage drying process that brings the apples’ moisture down to 0.1%. Chippy Apples is owned by Pipan Foods, a food manufacturing company based in Victoria. Pipan Foods is looking to improve upon the Chippy Apples brand through making its packaging compostable and applying its drying process to other seasonal produce including pears, mangos, and bananas. In addition, Pipan Foods is currently exploring a series of ‘hot sauce’ apples, including a Wasabi flavor.  Matt Russell, "The apple chip product tackling food waste and encouraging healthy snacking", FreshPlaza.com, June 24, 2022, © FreshPlaza.com

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Key Trends Within BFY Foods: Functionality & Dietary Requirements June 24, 2022: 12:00 AM EST Within the BFY food landscape, two clear trends are emerging in product development: functional and diet-specific foods. Functional foods with claims of specific health benefits and ingredients such as adaptogens and nootropics are gaining traction. In 2021, global functional and fortified food sales reached $292 billion, including $83 billion in the US. A new functional snack start-up is DOH!, which offers vegan, gluten-free cookie dough enhanced with nutrients to target specific needs such as immune support and stress relief. Products promoting digestive health are particularly popular. For example, BelliWelli offers plant-based, gluten-free digestive health bars aimed at consumers suffering from irritable-bowel syndrome. Dalci serves a line of gut-friendly dessert bars formulated with anti-inflammatory ingredients such as avocado oil, coconut sugar and almond flour. Food alternatives are also increasingly popular as more consumers follow specific diets or eating patterns. Snow Days is a brand of organic, grain-free pizza bites made with a cassava flour crust, aimed to rival General Mill’s Totino’s Pizza Rolls. Additionally, Three Wishes Cereal, creates gluten-free, low sugar cereal that is formulated with chickpea, pea protein and tapioca. Lucas Cuni-Mertz, "Four key food trends highlighted at BEMA 2022", Baking Business, June 24, 2022, © Sosland Publishing Company

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We the Many Renews Packaging & Expands To Woolworths June 22, 2022: 12:00 AM EST Byron Bay-based better-for-you snack brand We the Many has unveiled “mono-material” recyclable plastic packaging across its range. The launch coincides with the brand’s recent partnership with Woolworths in Australia, which will stock its gourmet breakfast range in 332 stores nationwide. Its breakfast range includes Prebiotic Granola, Antioxidant Granola, Turmeric Granola and Antioxidant Porridge. We the Many’s products are vegan, non-GMO and preservative and additive free.  Kaycee Enerva, "We the Many unveils new packaging as it hits Woolworths shelves", Inside FMCG, June 22, 2022, © Octomedia Pty Ltd

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Two Farmers As The Only Brand Of Chips Sold At Glastonbury June 22, 2022: 12:00 AM EST Herefordshire brand Two Farmers provided the only chips sold at Glastonbury Festival due to its 100% plastic-free and compostable packets. Two Farmers packaging is derived from three layers of sustainable cellulose and plant-based and biodegradable ink and glues. Compared to typical chip packets that take decades to decompose, Two Farmers’ packaging decomposes into water, carbon dioxide and biomass within 26 to 38 weeks. Two Farmers’ emphasis on sustainability complement Glastonbury’s mission to make its event more environmentally friendly. In 2019, Glastonbury banned the sale of single-use plastic bottles, saving over one million bottles from waste. "Herefordshire crisps available at Glastonbury festival thanks to eco-credentials", Your Herefordshire, June 22, 2022, © Your Herefordshire LTD

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