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Calls For Deposit Scheme After Huge U.K. Can And Bottle Beach Cleanup

August 11, 2021: 12:00 AM EST
A massive U.K. beach litter cleanup effort found that nearly two-thirds of the discarded bottles and cans collected had been traced to 12 companies, with Coca-Cola packaging being the most prevalent. The report, by marine conservation charity Surfers Against Sewage (SAS), said other branded packaging pollution came from PepsiCo, AB InBev, McDonald’s, Mondelēz International, Heineken, Tesco, Carlsberg Group, Suntory, Haribo, Mars, and Aldi. Nearly four thousand volunteers collected branded items on 11,139 miles of coastline, making it the U.K.’s biggest coordinated cleanup event. SAS called for legislation creating an “‘all-in” deposit scheme that would hold companies to account and “turn off the tap of plastic and packaging pollution flooding the ocean.” Beverage and other companies have said that a lack of a good deposit return scheme (DRS) in the U.K. means their packaging is needlessly littered.
Helena Horton, "Coca-Cola most common littered brand on UK beaches, says study", The Guardian, August 11, 2021, © Guardian News & Media Limited or its affiliated companies
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Kellogg India Says Rising In-Home Consumption Benefits Breakfast Cereal Industry

August 10, 2021: 12:00 AM EST
The Mumbai-based company says its breakfast cereals have experienced strong growth among households thanks to the pandemic. Kellogg India added nearly 30 percent more households in the last six months (year-on-year). According to industry estimates, breakfast cereals are a $300 million industry in the country, with growth rates reaching 18-20 percent during the pandemic from 1-12 percent. The key factor has been rising in-home consumption that has enabled many packaged food categories to enter new households. The company plans to launch its global brand Froot Loops in India to bolster its portfolio, and is experimenting with ready-to-cook cereals. “Not only are we manufacturing [Froot Loops] in the country, but we have also done a lot of R&D work in terms of flavor profiles to cater to the Indian palette. We believe this launch is strategic and opens a new pillar of growth for us,” a company spokesman said.
"Kellogg India sees household consumption of breakfast cereals rising in Covid times", The Hindu Business Line, August 10, 2021, © THG PUBLISHING PVT LTD
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“Fun And Healthy” Cereal Maker OffLimits Announces Funding Round

August 6, 2021: 12:00 AM EST
The year-old New York-based maker of Zombie and Dash breakfast cereals says the $2.3 million funding round will include friends and family, pre-seed, and seed financing from Science Inc., Crosslink, Canaan, DBC Creative CEO Dana Cowin, Surface Magazine CEO Marc Lotenberg, TikTok executive Nick Tran, and NTWRK president Moksha Fitzgibbons. The new funding will go toward scaling into retail, hiring new talent and building up inventory, the company says. OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. The cereals – Dash turns milk into caffeinated cold brew coffee and Zombie is a pandan-flavored (similar to vanilla) variant – were picked up in stores like Intelligentsia and are available online at $8.50 per box.
Christine Hall, "Plant-based cereal startup OffLimits pours $2.3M into new products", Tech Crunch, August 06, 2021, © Verizon Media
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Challenges Face BFY Snack Formulators

August 6, 2021: 12:00 AM EST
The functional snack business is experiencing healthy growth as U.S. consumers continue their search for foods that offer health benefits, such as immunity, or simply provide a healthy alternative to salty and fatty snacks. But reformulation of snack seasonings poses many challenges for BFY snack makers. After all, salt and fat guarantee taste delivery while ensuring that seasoning sticks to, and is evenly distributed across, the snack base. One solution is almonds, which are available in over 14 formats. They can help overcome taste, texture, and nutrition challenges while delivering protein and fiber. Almonds contain six grams of protein in a one-ounce serving. And now recently-developed defatted almond flour, or almond protein powder, goes even further toward achieving protein requirements, and its extra-fine texture and neutral taste allow for more versatility and fewer masking agents, contributing to a clean label.
Katherine Durrell, "Better-for-you snacks present “double-edged” sword to reformulators, suppliers flag", Food Ingredient First, August 06, 2021, © CNS Media BV
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Bagrry's India Debuts Breakfast Granola Line

August 6, 2021: 12:00 AM EST
The New Delhi-based maker of oats, muesli, and bran breakfast products has launched two granola variants: Belgian Dark Chocolate and Almonds and Exotic Fruits with Cranberries and Almonds. The main ingredients in the two granolas are oats, California almonds, quinoa, Belgian dark chocolate, whole wheat, rice flakes, mangoes, strawberries, bananas, cranberries, and Arabian dates. “Our granola works well in warm or cold milk, with Greek yogurt or simply as a snack," the company says.
"Bagrry's launches Granola range with Belgian chocolate & exotic fruits", Food & Beverages News, August 06, 2021, © Food & Beverages News
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New Funding Will Help India’s Eat Better Company Grow

August 5, 2021: 12:00 AM EST
The year-old Jaipur-based healthy snack brand says the money raised from ecommerce investment marketplace GetVantage will be spent on marketing and new product launches in the coming months. Launched in August 2020, the Eat Better Company said its customer base has surpassed 15,000 people. The company sells an array of seed- and nut-based snack products packaged in boxes and jars. Besides selling its products through its website and various marketplaces, the company also has a strong gifting portfolio and counts Visa, Razorpay, Pine Labs, and Godrej Housing Finance among its customers. GetVantage has invested in more than 70 digital-first brands in India. 
Peerzada Abrar , "Eat Better raises undisclosed funding from GetVantage to fuel expansion", Business Standard (Online), August 05, 2021, © Business Standard Private Ltd.
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Simple Mills Launches First National Ad Campaign

August 4, 2021: 12:00 AM EST
The Chicago-based maker of better-for-you crackers, cookies, snack bars, and baking mixes, has launched its first national advertising campaign, Live Full, across video, social, digital, and audio platforms. Developed by agency FIG, the campaign “embodies a relatable, human approach” that “highlights moments in our everyday lives when we're in a ‘flow state,’ getting things done and in a groove.” The FIG agency specializes in crafting integrated advertising stories that “cut through the clutter and complexity of the Information Age.”
"Simple Mills Debuts FIRST National Advertising Campaign Titled "Live Full"", Business Wire, August 04, 2021, © Business Wire, Inc
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Weetabix Debuts $2.8M back-To-School Ad Campaign

August 4, 2021: 12:00 AM EST
The TV campaign, which takes advantage of the fact that the back-to-school season in the U.K. is the second biggest sales period for cereals. hopes to “inspire kids and adults to enjoy the best possible start to the day.” Running in August and September on TV and video-on-demand, the light-hearted ads show various topical serving suggestions making reference to the easing of lockdown restrictions, including “goodbye rule of six a-bix” and “festival moshing a-bix.” The British brand (Burton Latimer, U.K.) has spent $19.4 million on marketing in the past 12 months (up 40 percent year-on-year), supporting growth for the cereal category. The company says its Weetabix Original is a low sugar cereal, and its entire Weetabix-branded portfolio is non-HFSS.
Fiona Briggs, "Weetabix eyes healthy returns in back-to-school campaign", Retail Times, August 04, 2021, © RetailTimes.co.uk
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Don Pancho Intros Grain-Free Tortillas, Chips

August 4, 2021: 12:00 AM EST
The new products from the Salem, Ore.-based maker of traditional and on-trend Mexican foods target consumers looking for healthier and better-for-you options, including non-grain flours and low-carb ingredients. The gluten-free, paleo- and keto-friendly chips and tortillas are made with cassava flour, an ancient root vegetable prized for its nutty flavor, and flax seeds rich in omega-3 fats and dietary fiber. According to IRI, the tortilla category is growing quickly and represents $2.2 billion in sales with grain free, whole wheat, and low carb products representing a growing sales opportunity. The Grain Free Tortillas (9.5-ounce package) are $3.79; as is the five-ounce package of chips in three flavors (Smoky Queso, Sea Salt and Hint of Lime).
"Don Pancho Releases New Grain Free Tortillas and Chips Made From Cassava Flour and Flax Seeds", Business Wire, August 04, 2021, © Business Wire, Inc
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Calbee U.K. Unveils Plant-Based Snack Range

August 4, 2021: 12:00 AM EST
The Yorkshire-based subsidiary of Japan’s Calbee Inc. is launching a range of non-HFSS vegetable and pulse snacks under its Harvest Snaps brand. The vegan and gluten-free baked snacks, positioned as "a healthy alternative to traditional fried crisps," come in Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs variants. They will be sold in Sainsbury's, Waitrose, and Ocado beginning in mid-September in sharing bags, multipacks of six, and single packs. Calbee said that the range falls below the proposed government HFSS restrictions, so the products can be merchandised in promotional display spaces after the new legislation comes into force in 2022.
Niamh Leonard-Bedwell, "Calbee launches veg & pulse snacks under Harvest Snaps brand", thegrocer.co.uk, August 04, 2021, © William Reed Business Media Ltd
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U.K.’s Wholebake Has New Parent Company

August 3, 2021: 12:00 AM EST
The 37-year-old Welsh B Corp. and manufacturer of BFY snacks is looking forward to the future after its parent company, Healthfull Holdings Group Limited, was acquired by private equity firm Elysian Capital III LP from Bridge Fund Management. Wholebake is a co-manufacturer of functional snacks for weight management, sports nutrition, toddler snacking, healthy indulgence, vegan-friendly, digestive health, and mainstream better-for-you brands, along with its own brands Brynmor, Nine, and Bounce. The deal is the second investment in the past month from Elysian Capital, a private equity fund specializing in the U.K. and Ireland lower mid-market. Elysian is especially interested in the snack bar market as consumers transition away from traditional confectionery into tasty and healthier alternatives.
Gill Hyslop , "Functional gluten-free snack producer set for next phase of growth under new ownership", BakeryAndSnacks.com, August 03, 2021, © William Reed Business Media Ltd
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Nura USA Introduces Ingredient That Supports Sleep, Mood, And Stress Management

August 3, 2021: 12:00 AM EST
The three-year-old Irvine, Calif.-based ingredient supplier’s first branded ingredient, Cleanmood, is an organic 5-Hydroxytryptophan (5-HTP) compound extracted from Griffonia simplicifolia seeds sourced from Ghana. According to the company, 5-HTP is a precursor to serotonin production in the brain and has been shown to support healthy sleep along with mood, stress, and weight management. The ingredient, certified organic and glyphosate free, is also tasteless, water-soluble, and heat- and pH- stable. It comes in a versatile powder form that may be added to a wide range of applications, including beverages, snacks, candies, and gummies. The company, which also supplies a range of sweeteners, proteins, herbs and vitamins, says a beverage featuring Cleanmood will launch later this year.
Sam Danley, "NURA USA debuts mood support ingredient", The Baking Business, August 03, 2021, © SOSLAND PUBLISHING COMPANY
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Tyrrells Challenges Snack Competitors With Low-Fat Lentil-Based Crisps

August 3, 2021: 12:00 AM EST
The KP Snacks-owned brand’s new low-fat lentil crisps, available in two flavors, were created to meet consumer demand for a BFY crisp with quality ingredients and popular flavor combinations. They also present a challenge to crisp competitors like Eat Real, Snack a Jacks, and Mindful Snacker, all of which are tinkering with recipes to meet the U.K.’s pending HFSS restrictions. The new Tyrrels crisps are available in Sweet Chilli & Red Pepper and Sour Cream & Onion flavors and are billed as containing 30 percent less fat than regular potato crisps.
Daniel Woolfson, "Tyrrells to challenge Eat Real with move into lentil crisps", The Grocer, August 03, 2021, © William Reed Business Media Ltd
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Prevention Of Chronic Disease Is A Main Focus Of India’s Food And Beverage Companies

August 2, 2021: 12:00 AM EST
India’s Nuffoods Spectrum magazine says the country’s younger food and beverage entrepreneurs are focusing on snacks and other foods and beverages that boost immunity to ward off chronic disease, rather than just to maintain health. New products appearing on the market use natural and convenient food ingredients packed either in the form of novel recipes, supplements, snacks or beverages targeting women’s health, protein sufficiency, nourishing snacks, and ready-to-drink mixes. New products emphasize specific health conditions such as mental well-being, proper sleep, menstruation, healthy skin, etc., using natural ingredients. A pharmaceuticals executive sees GenZ (born in the late 1990s) as “the new wellness consumer who appreciates the goodness of natural and organic health alternatives,” such as Ayurveda. 
Dr. Manbeena Chawla, "Smart foods turn healthy trendsetters!", Nuffoods Spectrum, August 02, 2021, © Nuffoods Spectrum
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Ocean Spray’s New Cranberry Snacks Fulfill A Need For Fiber

July 30, 2021: 12:00 AM EST
The Massachusetts-based agricultural cooperative has released a new range of cranberry snacks designed to help U.K. consumers increase their fiber intake. The Fiber Boost Cranberries snack line has cranberry, mango-flavored cranberry, cherry-flavored cranberry, and orange-flavored cranberry flavors, each containing 86 calories per 30-gram portion. The new snacks contain 7.5 grams of fiber per serving and can be enjoyed as a snack or added to cereal, porridge and salads. Fiber Boost Cranberries is available at Waitrose with an RRP of £2.49 ($3.47) per 120 grams.
Antonia Garrett Peel, "Ocean Spray unveils new line of high-fiber cranberry snacks", FoodBev Media , July 30, 2021, © FoodBev Media Ltd
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Many Americans Make Sure They’re Carrying Snacks At All Times

July 30, 2021: 12:00 AM EST
New research conducted by OnePoll among 2,000 consumers on behalf of sprouted seed snack maker Go Raw finds that seven of 10 carry a treat with them at all times. At least three times a week, more than half said they fill up on a snack food – and not necessarily a healthy one – instead of preparing a balanced meal for themselves. Sixty percent admitted that their first choice of snack is a sugar- or salt-laden one, with the most popular choices being potato chips (56 percent), chocolate (55 percent), and candy (45 percent). More than 53 percent said they would swap out their favorite unhealthy snack for a healthier one if there were more options available at a similar price.
"70 percent Of Americans Love To Snack So Much They Always Have Food On Them (Video)", South Florida Reporter, July 30, 2021, © South Florida Reporter
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When It Comes To Ingredients, Amarea Keeps Its Seaweed Snacks SImple

July 30, 2021: 12:00 AM EST
The Fort Lauderdale, Fla.-based snack start-up, with corporate and ingredient roots in Chile, says it is committed to keeping its seaweed snack formulas to three ingredients or less to avoid confusing snack buyers. According to the company, so-called "healthy" snacks simply replace low-quality ingredients with organic or allergy-sensitive alternatives but, at the end of the day, the quantity of ingredients too often remains mind-numbingly long. Amarea’s snacks are made with "cochayuyo," the local name of the indigenous species of seaweed. The Chilean seaweed is a superfood packed with sodium, iodine, folic acid; calcium; potassium, chlorine; sulphur, phosphorus,  and vitamins A, B1, B12, C, D, and E. The only other ingredients in the snack are an oil and a flavoring, like sesame or olive.
"With Amarea, Simplicity Is the Key to Success", PR Newswire, July 30, 2021, © Cision US Inc
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Flagship Food Group Invests In Tortilla King

July 28, 2021: 12:00 AM EST
The Idaho branded and private-label supplier has taken a majority stake in the 29-year-old Moundridge, Kan.-based snacks business Tortilla King. The company manufactures corn and flour tortillas, including gluten-free, and tortilla chips under its Mama Lupe's, La Comida and Li'l Guy brands sold at U.S. retailers such as Walmart and Hy-Vee, as well as out-of-home customers. The company also serves as a co-producer for U.S. food firms and a private-label supplier to local retailers. Earlier this year, Flagship Food expanded into Mexican-style foods with the acquisition of a majority stake in La Tortilla Factory in California. 
"Flagship Food Group takes majority interest in Tortilla King", Just-food.com, July 28, 2021, © Verdict Media Limited
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Nutridge Farms Launches Chamoy-Flavored Line Of Nut Snacks

July 28, 2021: 12:00 AM EST
The Chino, Calif.-based maker of sweet and spice-encrusted nuts and pretzels, founded in 2003 and relaunched in 2020, says its new line of Chamoy Fiesta Nuts is the only nut snack that is chamoy flavored. A blend of salty, sweet, and sour spiced with powdered chiles, chamoy  is popular within the Hispanic community and continues to gain popularity within the U.S. market. The savory snacks, which include Chamoy Fiesta Almonds and Peanuts, are a perfect blend of salty and sour “with just the right amount of heat, in mild and hot flavors.” The products are available on the company website and in stores in Los Angeles, Orange, San Bernardino, and Riverside counties.
"Nutridge Farms Releases Its New Chamoy Fiesta Almonds and Peanuts: the First and Only Chamoy Nuts in the Market Today", PR Newswire, July 28, 2021, © Cision US Inc.
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This Saves Lives Intros Oatmeal Cereals, Granola Snacks

July 28, 2021: 12:00 AM EST
The L.A.-based food brand whose mission is to put an end to early childhood severe acute malnutrition has launched Kids Oatmeal breakfast cereals and Kids GranolaPop snacks. According to the company, every purchase sends life-saving food aid to a child suffering from severe acute malnutrition anywhere in the world. Kids Oatmeal is available in Apple Cinnamon, Chocolate, Rainbow Sprinkles, Blueberry, and Strawberry flavors. GranolaPop snacks, available in Cinnamon Sugar, Blueberry, Strawberry, Chocolate and Rainbow Sprinkles, work as a better-for-you breakfast, a before-lunch snack, or nutritious anytime treat. Each delivers one full serving of fruits and vegetables, is free from gluten, dairy, nuts, eggs, soy, and shellfish. Kids Oatmeal and Kids GranolaPop have an SRP of $4.99 per six-count box and $7.99 per 10-ounce bag, respectively. All are available online, including through This Saves Lives new subscription program,
"This Saves Lives Debuts New Kids Oatmeal and GranolaPop to Encourage Family Conversations Around Hunger and Giving", PR Newswire, July 28, 2021, © Cision US Inc.
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Kellogg’s Settles Class Action Lawsuit Over Sugary Cereals

July 28, 2021: 12:00 AM EST
Michigan-based breakfast cereals company Kellogg’s (Kellogg Sales Company) has agreed to a $13 million settlement benefiting consumers who purchased certain Kellogg cereals labeled “heart healthy” or “lightly sweetened.” The lawsuit alleged Kellogg violated certain laws by labeling three of its cereals with certain nutritious statements even though plaintiffs alleged the products contained excessive amounts of sugar. The class action lawsuit was open to anyone who purchased Raisin Bran, Smart Start, or Frosted Mini-Wheats cereals between August 29, 2012 and May 1, 2020. The suit (Hadley et al. vs. Kellogg Sales Company) was brought before the U.S. District Court for the Southern District of California.  
Dan MacGuill , "Yes, the Kellogg’s Cereal Class Action Lawsuit is Real", Snopes.com, July 28, 2021, © Snopes Media Group Inc.
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Survey Finds Young Europeans Want Snacks That Support Mental Health

July 27, 2021: 12:00 AM EST
The research, commissioned by EIT Food and conducted among 2,000 18-24-year-olds in five countries, found that more than half of young Europeans track their food in some way and women especially are actively seeking healthy snacks that prioritize mental health. Many respondents – in fact, 55 percent of those surveyed – think that including calorie counts on food labels and menus can be detrimental to mental health, a figure that rises to 62 percent in the U.K., 60 percent in France, and 61 percent in Germany. Unfortunately, the research shows that young people are being let down. Across Europe, 18–24-year-olds find healthy food more expensive and harder to find on the go, and they feel they lack the information and advice they need to make informed nutritional decisions. The research, conducted in June and July by Opinium, focused on Gen Z-ers in France, Germany, Poland, Spain, and the U.K.
Gill Hyslop , "Research reveals Gen Zs want healthy snacks that prioritise their mental health instead of calories", BakeryAndSnacks.com, July 27, 2021, © William Reed Business Media Ltd
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Hershey Company Completes Acquisition Of BFY Confectioner Lily

July 25, 2021: 12:00 AM EST
Calling it “a great addition to Hershey's growing portfolio of better-for-you snacking brands,” the Pa.-based candy maker described Lily as a growing producer of low-sugar BFY confectionery products. The company’s products, which include chocolate bars, baking chips, and other confections, can be found at many U.S. retailers. The purchase price was $425 million.
"Hershey Completes Acquisition of Lily's Confectionery Brand", PRNewswire, July 25, 2021, © Cision US Inc
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Wide Variety Of Snacks Meets The Needs Of Post-Pandemic Shoppers

July 22, 2021: 12:00 AM EST
After enduring more than a year of COVID-19 pandemic stress and anxiety, consumers are prioritizing health and safety more than ever before. Online and in-store shoppers are looking for better-for-you nourishment by scanning labels, zeroing in on unfamiliar ingredients, skipping items loaded with sodium, sugar, and fat, and looking for as many health benefits as possible in every snack or meal. Among the sought-after foods and snacks in “the new normal,” as reported by various grocery retailers and experts, are: dates; low-sugar chocolate bars, sour cream and onion protein puffs, and ketogenic malted milk balls; fruit and nut snacks made with simple ingredients; salty and savory snacks (including ready-to-eat popcorn); chickpea chips, green plantain chips, keto bars, refrigerated snack solutions, and ready-to-eat meat (sticks, jerky, and bacon to go).
Gina Acosta , "The New Normal for Snacks", Progressive Grocer, July 22, 2021, © EnsembleIQ
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Naturally Homegrown Foods Honored For Its BFY Potato Chip Multipack

July 22, 2021: 12:00 AM EST
The Surrey, B.C.-based natural snack food manufacturer was awarded the 2021 Retail Council of Canada's Canadian Grand Prix New Product Award for its Hardbite "Explorer Pack," a 32-count package comprising some of the company’s bestselling Hardbite potato chip flavors:  Rock Salt & Vinegar, Spicy Dill Pickle, and Wild Onion & Yogurt. The company’s anchor brand, Hardbite, is a kettle fried chip that is allergen-free, non-GMO, and contains no preservatives, no trans-fats, no gluten, no cholesterol, and nothing artificial. The Retail Council of Canada's annual awards program, the Canadian Grand Prix New Product Awards, celebrate advancement and excellence in new food distribution and innovation. 
"Naturally Homegrown Foods' "Hardbite Explorer Pack" Wins Prestigious Award", Canada NewsWire, July 22, 2021, © CNW Group Ltd
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Survey Finds Solid Majority Of Consumers Would Pay More For Healthier Snacks

July 22, 2021: 12:00 AM EST
A survey of 270 U.S. consumers found that more than 85 percent would be willing to pay more for a healthier product in a post-pandemic world. The study, commissioned by Reno, Nevada-based Mary's Gone Crackers, a marketer of organic, gluten-free, and plant-based crackers.  Asked what they associated with a healthy snack, organic, plant-based, low sugar, and protein-rich were the top contenders. Fifty-nine percent reported that they have set out to improve or change their diet in the post-pandemic era. And 14 percent said that intermittent fasting has become a popular form of dieting. 
"Quality Matters: Mary's Gone Crackers Consumer Survey Reveals Around 85 Percent Of Consumers Are Willing to Pay More for Healthier Products", PR Newswire, July 22, 2021, © Cision US Inc
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Quinn Snacks Snags $10M In Second Funding Round

July 21, 2021: 12:00 AM EST
The Louisville, Colo.-based natural foods snack company said the Series B round was led by growth equity firm NewRoad Capital Partners, and includes follow-on investments from Boulder Food Group, Echo Capital, and Sunil Thakor. The funding will support growth, product innovation, and the company's “Be Better. Do Better” sustainability mission centered on advancing agriculture toward more regenerative approaches. Quinn salty snacks are sold in more than 10,000 stores across the natural, mass, and conventional grocery channels as well as ecommerce. The company has experienced 60 percent growth in revenue year over year since 2019. 
"Mission Based Snack Brand, Quinn, Secures $10 Million in Series B Round", PR Newswire, July 21, 2021, © Cision US Inc.
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Nightfood Holdings Launches First TV Ad Campaign

July 21, 2021: 12:00 AM EST
The Tarrytown, N.Y.-based BFY snack company, looking to grab a bigger share of the $50 billion that Americans spend annually on night-time snacks, announced it is running its first video ads on connected TV and “over-the-top” TV to consumers across the country. Nightfood sleep-friendly ice cream is now available in almost 2,000 supermarkets across the U.S., including Walmart and divisions of Kroger, Albertson’s and H-E-B, Rouses Markets, Lowes Foods, and other independent chains. Ads will appear on over-the-top TV (OTT) and connected TV (CTV) and will reach users of popular ad-supported network services such as Hulu, Roku, FUBO, Sling TV, as well as apps such as ESPN, A&E, Fox, Discovery Channel, and more. According to the company, more than 80 percent of Americans snack regularly at night. The most popular choices are ice cream, cookies, chips, and candy.  
"Nightfood Launches Connected TV Ad Campaign to Capitalize on Significant Retail Expansion", Globe Newswire , July 21, 2021, © GlobeNewswire, Inc
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Cofresh Expands Grills And Crackers Ranges With New Flavors

July 20, 2021: 12:00 AM EST
Responding to an increase in the number of “shared snacking occasions with friends and family,” the Indian snack brand based in Leicester, U.K., has added Mango Chutney Grills and Onion Bhaji Corn Crackers to its lineup of mixed savory snacks, bars, and nuts. The launch will be supported by PR and social media advertising, as well as in-store activity such as multi-buys and “When It’s Gone, It’s Gone” promotions. The company says its line of Grills contains 3o percent less fat than competitors.
Éilis Cronin , "Cofresh adds new flavors to Crackers and Grills ranges", Talking Retail, July 20, 2021, © Metropolis International Group Limited, a member of the Metropolis Group
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Simple Mills Debuts Seed And Nut Flour-Based Cookies

July 20, 2021: 12:00 AM EST
The Chicago-based provider of better-for-you crackers, cookies, snack bars, and baking mixes has introduced Sweet Thins, a coconut sugar-sweetened snack made from a flour that blends watermelon seed, cashew, sunflower seed, and flax seed. According to the company, watermelon seed flour helps create Sweet Thins' light and crispy texture, while delivering protein, good fats, and micronutrients. The snacks are also certified gluten-free; free of grains, corn, soy, dairy, gums, emulsifiers; Non-GMO Project Verified; and paleo-friendly. Simple Mills products are available in more than 25,000 U.S. stores.
"Simple Mills Is Reinventing the Cookie Aisle With the Launch of Sweet Thins, A New Better-for-You Light & Crispy Sweet Snack", Business Wire, July 20, 2021, © Business Wire, Inc.
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Kellogg's RX Unveils Cereal Containing Plant-Based Protein

July 20, 2021: 12:00 AM EST
RX Cereal, available in chocolate almond, vanilla almond and strawberry, uses a mix of pea protein, almonds, and brown rice to provide protein. Each serving of the cereal contains 11 to 12 grams of protein and three to four grams of fiber depending on the flavor. The cereals also are made without artificial colors, flavors, ingredients, or preservatives. RX says its new cereal is also a good afternoon snack that consumers could enjoy as a cereal or more like a granola. Kellogg changed the name RXBar to RX in 2019 as part of a push to expand into new product lines. 
Lauren Manning, "Kellogg's RX brand launches protein-rich cereals", Food Dive, July 20, 2021, © Industry Dive
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Syracuse Hoops Star, Among First To Profit From NIL Ruling, Inks Cereal Endorsement Deal

July 20, 2021: 12:00 AM EST
After the U.S. Supreme Court decided this month that college athletes could profit from their name, image, and likeness (NIL), a bevy of major brands has offered endorsement deals to college stars. Among the star athletes signing endorsement deals is Syracuse University basketball player Buddy Boeheim, who recently endorsed Three Wishes Cereal (Scarsdale, N.Y.), a high-protein, low-sugar, grain-free cereal made from chickpeas. The cereal has a limited-edition Buddy Box as part of its promotion. It is the first traditional ad campaign featuring a college athlete, and Boeheim was also the first athlete to sell his own merchandise with the school trademarked logo. 
Mike McAllister, "Buddy Boeheim Gets Cereal Endorsement Deal", All Syracuse, July 20, 2021, © Maven Coalition, Inc.
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Itsu Intros Sriracha-Flavored Seaweed Snacks

July 20, 2021: 12:00 AM EST
The London-based chain of East Asian-inspired fast-food shops and restaurants has launched sriracha seaweed thins online and in U.K. grocery stores. The company reportedly listened to social media suggestions and fan voting polls. A five-gram pack of the thins has an RRP of £1 ($1.36) in stores, while a case of 18 packs has an RRP of £12.00 ($16.33) on Amazon. Each pack weighs in at at less than 25 calories, and is rich in iodine, vitamin B12, vegan-friendly.
"Itsu launches NEW sriracha seaweed thins into supermarkets nationwide", London Post, July 20, 2021, © London Post - A 2Trom News Group Company
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India’s Health-Conscious Young Adults Increasingly Choosing Nutritious Snacks

July 20, 2021: 12:00 AM EST
Young Indian adults – ages 18 to 35 – are becoming more concerned about their health, and feel healthy snacking is important (78 percent said so in a recent survey). Almonds are the top choice among young adults because of the perceived health benefits of regular consumption. In fact, they said regular almond consumption helped in strengthening immunity. Besides almonds, almost 50 percent of respondents mentioned that they had started to include healthier options like green leafy vegetables, fresh fruits, and juices to their snacking routine.
"Indian youth prefer snacking on almonds for better health", Food & Beverages News, July 20, 2021, © Zee Entertainment Enterprises Limited
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New BFY Snacks Focus On Focusing, Productivity

July 19, 2021: 12:00 AM EST
Seventy-one percent of respondents to an Innova Market Insights survey last year said foods and beverages should be nutritional or functional. One snack maker that takes that requirement seriously is the Functional Chocolate Company (Evergreen, Colo.). Its new Brainy Chocolate bars are formulated to assist with focus and productivity. The orange-flavored snack contains ginkgo, bacopa, rhodiola, as well as amino acids, omega 3 fatty acids, and chocamine, a patented cocoa-based ingredient that may help improve cognitive function. 
Katherine Durrell, "Better-for-you snacking NPD addresses mood support and transparency demands", Nutrition Insight, July 19, 2021, © CNS Media BV
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RXBAR’s New Cereal Contains Plant-Based Protein

July 19, 2021: 12:00 AM EST
The Chicago-based unit of Kellogg-owned Insurgent Brands is launching RX Cereal, a breakfast cereal made with 12 grams of plant-based protein, brown rice, almonds and fruit. The cereal, available in chocolate almond, vanilla almond, and strawberry flavors, also boasts 3-4 grams of fiber per serving and contains no artificial colors, flavors, ingredients, or preservatives. RX Cereal is sold at Walmart and online.
"RXBAR Releases New Line of Breakfast Cereal Made with Plant-based Protein", PR Newswire, July 19, 2021, © Cision US Inc
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KP Snacks Sponsors U.K. Cricket Matches

July 16, 2021: 12:00 AM EST
The German-owned British producer of branded and own-label corn-, potato-, and nut-based snacks is partnering with men’s and women’s cricket competition The Hundred (21 July – 21 August in England and Wales) to “champion healthier lifestyles and inspire people to get more active through cricket.” The company’s Popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips brands will be displayed on team shirts and featured in broadcast indents and advertising spots during ad breaks, as well as on in-ground screens. KP is also running a retailer competition to win match tickets and merchandise by purchasing cases of promoted products. The partnership also includes retailer bundle deals, in-depot activity, and branded POS.
Éilis Cronin, "KP Snacks promotes active lifestyles with cricket partnership", Talking Retail , July 16, 2021, © Metropolis International Group Limited, a member of the Metropolis Group
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U.K. Ponders Tax On Sugary And Salty Foods

July 15, 2021: 12:00 AM EST
A U.K. government-commissioned review says the price of sugary and salty foods should be increased to encourage food companies to make their products healthier. The extra revenue might also help physicians prescribe fruit, vegetables, and cookery classes on the NHS. As reported by the Daily Mail, the so-called "snack tax" would hike the cost of Frosties by 87p ($1.19), Mars bars by 9p ($0.12) and, across the country, families could be paying an extra £3.4 billion ($4.6 billion) a year for their groceries. The recommendations were developed by Prime Minister Boris Johnson's “food tsar” Henry Dimbleby, who founded the health-conscious fast food restaurant chain Leon.
Matt Gibson & Max Channon, "'Snack tax' could hike the cost of sugary and salty food", Wales Online, July 15, 2021, © Media Wales Ltd
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Savola Group Acquires Maker Of Nuts, Dried Fruits

July 15, 2021: 12:00 AM EST
A subsidiary of the Saudi Arabian company will acquire Bayara, a 29-years-old manufacturer of nuts, dried fruits, and spices, for $260 million. Bayara specializes in the manufacture and distribution of healthy snacks including raw and roasted nuts, dates, seeds, dried fruits and confectionery; as well as cooking ingredients such as herbs, spices, and pulses. The privately held company says it processes around 23,000 metric tons of goods each year and operates out of the UAE and Saud Arabia. Savola Foods markets a portfolio of household staples such as edible oil, sugar, pasta, and ghee.
Emma Upshall, "Savola to purchase UAE-based snack maker Bayara for $260m", FoodBev Media, July 15, 2021, © FoodBev Media Ltd
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Calbee America Unveils Grain-Free Almond Chips

July 15, 2021: 12:00 AM EST
The Japanese snack company’s U.S. business (Fairfield, Calif.) has launched San Joaquin Almond Nut Chips, a grain-free tortilla chip made from sustainably grown almonds, and cassava flour. The chips, which are lightly cooked in premium avocado, are available in sea salt, hickory smoked, and wasabi flavors, all of which are gluten-free, grain-free, kosher, and contain no artificial colors or flavors, and no corn, and no soy. Sold in five-ounce bags for an SRP of $4.99.
"Calbee Launches Almond Nut Chips", PR Newswire, July 15, 2021, © Cision US Inc
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Safe + Fair Food Company Adds To Seasoned Popcorn Portfolio

July 13, 2021: 12:00 AM EST
The Chicago-based maker of clean-label, plant-based, allergy-friendly foods, snacks, and beverages is expanding its seasoned popcorn offerings with the launch of Everything Bagel Seasoned Popcorn. The new snack delivers the taste of an everything bagel made without allergens sesame seeds or poppy seeds. The popcorn is made with sunflower oil, pea protein, and traditional everything bagel spices like sea-salt and garlic, contains only 44 calories per cup, is 100 percent whole grain, as well as gluten-free, vegan, kosher, and non-GMO. Everything Bagel Seasoned Popcorn is available exclusively on Safe + Fair's website for $5 a bag.
"The Safe + Fair Food Company Adds a New "Nosh" to Their Allergy-Friendly Seasoned Popcorn Category: Everything Bagel Seasoned Popcorn", PR Newswire, July 13, 2021, © Vocus PRW Holdings, LLC.
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U.K.’s Good Food Fund Backs Snack Maker Bepps

July 13, 2021: 12:00 AM EST
The fund, launched by food and drink start-up accelerator Missions Venture, has invested £400,000 ($555,000) in funding and will also provide support and advice to the three-year-old maker of the black-eyed peas snacking brand. Stocked by Asda, Tesco, Ocado, Amazon, and Selfridges, the various bagged popped snacks are gluten-free and vegan-friendly. Mumsnet co-founder Carrie Longton also took part in the new funding round, joining early angel investor Giles Brook as a shareholder. Mission Ventures, alongside partners Guy’s and St Thomas’ Charity, launched the Good Food Fund in 2020 to support brands helping to reduce childhood obesity.
Edward Devlin, "Bepps bags six-figure backing from Mission Ventures’ Good Food Fund", The Grocer, July 13, 2021, © William Reed Business Media Ltd
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Mackie's Ready To Enter U.S. Potato Chip Market

July 13, 2021: 12:00 AM EST
The Scottish ice cream company, which two years ago began making and exporting potato chips, is poised to enter the American potato chip market after posting impressive sales growth this year. The company says it expects to produce five million bags of potato chips this year, and is already exporting to seven countries. Sales of chips leaped 65 percent this year to about £2 million ($2.8 million). The company is also eyeing the Chinese market after reporting healthy sales of their branded potato chips in Hong Kong.
Andy Coyne , "U.K.'s Mackie's Crisps looks to U.S. for next export push", Just-food.com, July 13, 2021, © Verdict Media Limited
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Real Food From The Ground Up Enters Salty Snack Space With Cauliflower Chips

July 13, 2021: 12:00 AM EST
The Fairfield, N.J.-based snack company’s vegan Cauliflower Potato Chips are available in Sea Salt, Sour Cream & Onion, Salt & Vinegar, and Buffalo (hot) flavors at Sprouts, Fresh Thyme, Wegmans, The Fresh Market, ShopRite, Meijer, and Sam's Club, as well as online. The suggested retail price is $3.99 per 3.5 oz bag. The company also sells cauliflower-based versions of crackers, pretzels, tortilla chips, Stalks (puffed snacks), and Snacking Crackers, that also contain butternut squash or purple carrot.
"Real Food from the Ground Up is Upping the Snack Game with the Launch of Cauliflower Potato Chips", PR Newswire, July 13, 2021, © Cision US Inc
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Mackie’s Crisps Plans Expansion To U.S. Market

July 13, 2021: 12:00 AM EST
The Scotland-based maker of crisps, popcorn, and popped snacks, which already exports to Canada, says it is in talks with U.S. distributors “about setting something up” in the U.S. The company supplies major retailers in the U.K., and ships to Asian markets, including China, Hong Kong, Singapore, Thailand, and Japan. It has not focused on mainland Europe, although it does export to Belgium and Scandinavia, and is eyeing Spain and France.
Andy Coyne, "U.K.’s Mackie’s Crisps looks to U.S. for next export push", just-food global news, July 13, 2021, © just-food.com
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Good Crisp Company’s Cheese Balls Boost Immune System

July 13, 2021: 12:00 AM EST
The Boulder, Colo.-based better-for-you canister-stacked chips brand Cheese Balls contain the clinically-tested immune-boosting ingredient Wellmune that helps strengthen the immune system and enhances its key functions. The snacks are non-GMO, gluten-free, and made with all-natural ingredients providing “a cleaner version of an age-old, household favorite snack.” Available in Cheddar and Aged White Cheddar flavors, Cheese Balls are sold in the brand's canister shape. A six-pack of 2.75-ounce canisters sells for $24.00 online.
"The Good Crisp Company Makes It Easy to Snack Happy with New Immune-Boosting Cheese Balls", PR Newswire, July 13, 2021, © Cision US Inc
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Spudsy Introduces Sweet Potato Fries

July 13, 2021: 12:00 AM EST
The California-based (Costa Mesa) brand that sells a line of Sweet Potato Puffs says its Sweet Potato Fries are made with flour derived from upcycled “ugly” landfill-bound sweet potatoes. Vegan, non-GMO, gluten- and grain-free, the fries are available in hot, vegan ranch, and cheese flavors at select Kroger flags and online at Amazon at $3.99 per four-ounce bag, or $51.99 for a 24-pack. 
"Spudsy Celebrates National French Fry Day with The Launch of Vegan, Grain-Free Sweet Potato Fries", PR Newswire, July 13, 2021, © Cision US Inc
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India’s Packaged Food Companies Trim Package Sizes, Hike Prices

July 12, 2021: 12:00 AM EST
Thanks to inflation in commodity prices and high transport costs, packaged consumer food companies in India are trimming the weight of smaller-sized packs or hiking prices in categories such as salty snacks, chips, and cookies. Higher prices in commodities like palm oil have been a particular cause of concern for companies. For example, PepsiCo India, which sells the popular Lay’s and Kurkure snacks, might reduce the weight of its $0.07 and $0.14 packs. Parle Products Pvt. Ltd has reduced the weight of smaller biscuit packs. In chips, the company has reduced the size of some packs priced at $0.67. Bikano, which makes salty snacks, cookies, and namkeens, said the rising price of palm oil – it has doubled over the past year – may continue for three to four months.
"Packaged food companies to cut on grammage or hike prices on snacks amid inflation", Agro & Food Processing, July 12, 2021, © Agro & Food Processing
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Magic Spoon Cereal Sticks To Its Successful Social Media-Based Marketing Plan

July 10, 2021: 12:00 AM EST
After six months of research and testing, entrepreneurs Gabi Lewis and Greg Sewitz, creators and sellers of a cricket protein snack bar business, convinced investors that their new breakfast cereal – Magic Spoon – could be sold directly to consumers at a premium price. Three years after launch, the company has raised $16.5 million, and their company – with about 300,000 fans on Instagram – has experienced triple-digit growth year-over-year. And unlike standard breakfast cereals that sell in grocery stores at $4 a box, Magic Spoon – grain-free and keto-friendly with zero-to-two grams of sugar and 13-plus grams of protein, in six flavors – is still sold exclusively online in packs of four, delivered all at once or monthly, for $39. The company remains focused on its social media presence and on building brand awareness with popular influencers and podcasters.  
Alexandra Sternlicht, "From Cricket Protein To DTC Cereal: How Magic Spoon’s Cofounders Built Instagram’s Favorite Cereal", Forbes.com, July 10, 2021, © Forbes Media LLC
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Food For Life Baking Debuts Organic Sprouted Flax Tortillas

July 10, 2021: 12:00 AM EST
The Corona, Calif.-based family-owned bakery specializing in sprouted grain breads and all-natural baked goods has launched fiber-rich certified organic Ezekiel 4:9 Sprouted Flourless Flax Tortillas, made with freshly sprouted live grains and flax seeds. They contain no refined flour, artificial ingredients, or preservatives. Each tortilla has 150 calories, 3.5g fat, 7g protein, and five grams of dietary fiber. They can be used to make nutrient-dense wraps, burritos, tacos, pizzas, quesadillas, and more. With six tortillas per package, the Ezekiel 4:9 Sprouted Flourless Flax Tortillas are available in the freezer section at natural food stores and supermarkets in the U.S. 
"Food For Life's Newest Tortillas are Made from Sprouted Grains and Flax Seeds", PR Newswire, July 10, 2021, © Cision US Inc.
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