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The Once Again Nut Butter Brand Pushed Into The Snack Aisle

January 14, 2022: 12:00 AM EST
available in peanut butter and sunflower seed butter varieties. The snacks are single-serve and on-the-go products, gluten-free and certified organic, made with organic sorghum flour, oat flour and cassava flour. They use palm oil certified by Roundtable on Sustainable Palm Oil as well as sustainably sourced cane sugar and will appear on retailers’ shelves in March. 
Sam Danley, "Once Again launches graham cracker sandwiches", Baking Business, January 14, 2022, © SOSLAND PUBLISHING COMPANY
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Scottish Snack Brand Based on Seaweed Focused On Growth

January 13, 2022: 12:00 AM EST
Seaweed snack brand, Shore, based in Wick, Scotland, has been operating for some five years, and recently launched a new range of plant-based foods. An overall goal is the promotion of a viable edible seaweed sector in Scotland based on sustainability, beneficial to the coast and supporting local communities. Co-founders Peter Elbourne and Keith Paterson point to the fact that  seaweed needs no intervention to grow and absorbs carbon dioxide. Harvesting seaweed in Scotland has a long tradition, but kelp has recently been given ‘superfood’ status, with nutrition benefits like prebiotic fiber, protein, magnesium antioxidants and iodine, and it is low-fat. The 17 different types of seaweed Shore harvests are hand-picked from the shore before being washed and dried. As well as the chips, seaweed is also used in pestos and tapenades, and as ingredients for food and drinks manufacturers. Elbourne and Paterson say they have retained the umami flavor of the kelp without any fishiness. The chips can be found online and at branches of the Coop and Sainsbury’s supermarkets, as well as in health stores and farm shops in the U.K.
Ilona Amos, "Scottish firm creates green and guilt-free vegan snacks from seaweed", Scotsman, January 13, 2022, © JPIMedia Publishing Ltd
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New Campaign From ParmCrisps® Aimed at Raising Awareness Of Better-For-You Snacking

January 13, 2022: 12:00 AM EST
The “Unsinfully Good” marketing campaign from the artisan-crafted crunchy cheese crisp brand is designed to make consumers more aware of the brand as a player in the better-for-you snack category. It will feature across multiple channels, including TV, streaming services, and social and digital ads. The campaign kicks off next month at the Fashion Show Mall in Las Vegas, where visitors can be photographed as a "ParmCrisps® Angel" next to mural painted by a local artist. Tracy Garbowski, Vice President of Marketing, says the brand aims to remind consumers that snacking isn't sinful when it’s ParmCrisps they are snacking on, and will highlight the brand’s nutritional benefits, such as high protein, low carb content, gluten-free and zero sugar.
"ParmCrisps® Launches New "Unsinfully Good" Brand Campaign", PR Newswire, January 13, 2022, © Cision US Inc.
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Startup Chicery Raises The Profile Of Chickpeas As A Nutritional Snack

January 13, 2022: 12:00 AM EST
Thomas Cantaro from Switzerland sees chickpeas as the perfect base for healthy snacking products from his startup brand, Chichery. The chickpeas are dry-roasted and spiced, are nut- and gluten-free and suitable for vegans. Cantaro calls the snacks a “real superfood”, containing some 24% plant protein as well as several micronutrients. So far self-financed, Cantaro does not rule out future external financing. The snacks appear in several online stores in the country and come in four flavors: Sea Salt, Sweet Chili, Sweet Sesame and Dark Chocolate, with plans to extend that 12 and to move into new retailers and countries. 
Von Stefan Mair und Sira Huwiler-Flamm , "Startup Chichery; Chickpeas as a super snack", Handelszeitung (English), January 13, 2022, © Ringier Axel Springer Schweiz AG
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Quevos Vindicating And Building On Shark Tank Investment

January 13, 2022: 12:00 AM EST
Introducing its snack chips based on egg whites, Chicago-based Quevos gained a $200,000 investment on Shark tank in 2021 from the founder of KIND Snacks, Daniel Lubetzky, who then injected a further $1.35 million. In return, the startup doubled sales in 2021 to $2 million as distribution expanded to retailers including GNC, Vitamin Shoppe, Whole Foods and Wegman's, and has so far raised $3.6 million in seed funding, to support the company’s big push in retail this year. 
Jim Dallke, "Why the founder of KIND Snacks doubled down on his Quevos investment after Shark Tank", Chicago Business Journal (Chicago, IL), January 13, 2022, © American City Business Journals
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Upmarket UK Crisp Brand Aims To Double Sales This Financial Year

January 13, 2022: 12:00 AM EST
The Two Farmers crisp brand, based in Herefordshire, currently makes around 20,000 packets of crisps each day, from locally sourced ingredients and using compostable packaging made from plant cellulose. It says it is on track to more than double sales to £2 million in the year to August 2022. The brand offers five flavors: light salted, salt and cider vinegar, lightly salted, Hereford hop cheese and onion, Hereford bullshot, and Herefordshire sausage and mustard. It is launching a sixth flavor soon. The brand’s sustainability credentials have attracted prestige retailers like Selfridges, Fortnum & Mason and Harvey Nicholls. It is the exclusive crisp brand on Eurostar, is supplied to the London and Dublin offices of Google and won the Food & Drink Award at Insider’s Made in the Midlands Awards 2021.
Ian Griffin, "Sustainable Crisp Brand On Track To More Than Double Turnover", Insider Media Limited, January 13, 2022, © Newsco Insider Limited
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Oatibix Gets A Makeover In The UK

January 12, 2022: 12:00 AM EST
The sister brand to Weetabix is being relaunched next month, with a new non-HFSS Nutty Crunch cereal to challenge Crunchy Nut from Kellogg's. The relaunch includes new packaging and recipe reformulation for a "crispier and lighter" cereal. Oatibix Nutty Crunch contains honeycomb pieces, caramelized nuts and honey-coated corn flakes. As well as its non-HFSS claims, the brand says it’s a source of fiber. The new green packaging is aimed at stressing the brand’s nutritional credentials. Oatibix sales in the U.K. are less than £10 million versus Weetabix sales of around 15 times that, but Oatibix is aiming for 30% growth by 2023. 
Daniel Woolfson, "Weetabix to relaunch Oatibix - and battle Kellogg's with 'Nutty Crunch' NPD", thegrocer.co.uk, January 12, 2022, © William Reed Business Media Ltd
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New Product Launches Emerge In Hot Cereals But The Category Has Faltering Sales

January 12, 2022: 12:00 AM EST
General Mills is among the companies introducing hot cereals with Big G instant oatmeal in May 2021. Also last year, Los Angeles-based This Saves Lives debuted Kids Oatmeal, providing a full serving of fruits and vegetables as well as being gluten-, peanut-, and dairy-free. Last October, Christopher and Jennifer Jane pitched Proper Good company on Shark Tank and then introduced a pre-cooked and shelf-stable Proper Good Ready Oatmeal, adding two new varieties last month. But some of the incumbents in the category could not repeat the strength of 2020 sales last year. Some of the brands that faltered in 2021 include Quaker Oats, Cream of Wheat and Fruity Dyno-Bites, from the Malt-O-Meal line. Overall, the hot cereal/oatmeal category saw sales dip over 3% in the year to December 26. Private label sales were down 15%.
Jeff Gelski, "General Mills, others warm up to hot cereal category", Food Business News, January 12, 2022, © SOSLAND PUBLISHING COMPANY
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New Dragon Fruit Snack Company Soul Fruit Now Available in Selfridges

January 11, 2022: 12:00 AM EST
In 2021, Soul Fruit launched its dragon fruit snacks. This month, it has made a move into major physical retail through a deal with Selfridges to sell its Dragon Fruit Chips and Soft Dried Dragon Fruit. The vegan and 100% natural snacks also contain a range of vitamins, Omega 3 and 6 fatty acids, and antioxidants. The price point for a 20g pack is £1.79.
Fiona Briggs, "London-based dragon fruit snack brand wins Selfridges’ listing", RetailTimes.co.uk, January 11, 2022, © RetailTimes.co.uk
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Plant-Based Snack Company Spudsy Launches Sweet Potato Fries At Whole Foods Market

January 11, 2022: 12:00 AM EST
Following news that the company had secured a new funding round, Spudsy’s new Sweet Potato Fries are coming to Whole Foods Market nationwide in January 2022. This will be Spudsy’s second product sold by the retailer. Spudsy uses sweet potatoes that might be rejected by consumers because of their size or shape and turns their flour into savory snacks. 
"Spudsy Launches Shelf-Stable Sweet Potato Fry in Whole Foods Market", PR Newswire, January 11, 2022, © Cision US Inc.
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The 56th Big Game Gets A Boost From Wonderful Pistachios

January 10, 2022: 12:00 AM EST
The pistachio-focused California snack company has launched a new campaign aimed at people snacking while watching the Big Game this February. Spectators going to the game can take advantage of discounted transport from Alto, a Los Angeles-based rideshare company, and in-car snacking; those watching at home are invited to enter a social media competition to win an entertainment system. The company says that its snacks are the perfect accompaniment to watching the game, as each ounce contain six grams of plant protein and three grams. The range includes different flavors as well as shell-on and shell-off varieties. 
"Wonderful® Pistachios Launches A Big Game Campaign", PR Newswire, January 10, 2022, © Cision US Inc
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Nutry Nuts From Liverpool, U.K. Receives a £70,000 Loan To Fund Expansion

January 10, 2022: 12:00 AM EST
The company was founded five years ago by Tamas and Mario Niszler, brothers that came from Slovakia. Their aim was to produce nutritional snacks that did not have a high sugar content. Nutry Nuts takes a peanut butter cup to create a protein-rich but low-sugar snack. They are also gluten-free and vegan-friendly. The loan came from NPIF-BFS & MSIF Microfinance, as part of the U.K.’s Northern Powerhouse Investment Fund and will help support two new flavors: dark chocolate and white chocolate.
Neil Hodgson, "Healthy investment to help nutritional snack company with an appetite for expansion", The Business Desk, January 10, 2022, © TheBusinessDesk.com
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Asian Families Want Better, Healthier Snacks For Their Children

January 10, 2022: 12:00 AM EST
As Asia emerges from the COVID-19 pandemic, several food and beverage industry trends are also appearing. One is for healthier products targeted at children. Monic Meldrum, the CEO of the Whole Kids organic snacks brand in Australia, says sales have been strong in its home market and New Zealand, with good growth in Woolworths and Coles, and it has expanded into Aldi. Meldrum says this shows that families want better, healthier, convenience options for their kids, and she is pushing the brand into other Asian markets, including South Korea, Malaysia and Singapore. 
Pearly Neo, "Where’s hot? Three emerging categories to watch for food industry growth in 2022", Food Navigator Asia, January 10, 2022, © William Reed Business Media Ltd
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New Granola From NuTrail Arrives Exclusively In Sam’s Club Stores

January 7, 2022: 12:00 AM EST
Sam’s Club is making room on its shelves for the NuTrail’s latest offering – Birthday Cake Nut Granola mix. It’s gluten- and grain-free, keto-friendly and has no added sugar. It will be sold exclusively in Sam’s Club online and offline stores for 17 weeks. In the mix are pecans and hazelnuts, sunflower and pumpkin seeds, coconut and almonds, sugar-free sprinkles, and a monk fruit sweetener, as well as whey protein for a healthier treat. 
Zachary Russell, "New granola mix lands exclusively at Sam's Club", Store Brands, January 07, 2022, © EnsembleIQ
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Crispy Green Launches A New Air-Dried Fruit Snack

January 6, 2022: 12:00 AM EST
Fairfield, NJ, snacks company Crispy Green has added to its offering with a new product line, Piña Picante air-dried pineapple snacks, made with Costa Rica pineapple and containing no added sugar. The first flavor, Chili Lime, has a bit of heat. The next flavor will be Ginger Lime. The products are available on the company’s own online store and through Amazon. The new line adds to the company’s existing range, the freeze-dried fruit Crispy Fruit products, which can be bought in major grocery stores nationwide.
"Crispy Green Launches Innovative New Snack Line - Piña Picante!", PR Newswire, January 06, 2022, © Cision US Inc.
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SkinnyPop Suggests Snackers Stay Home To Snack During The Pandemic

January 5, 2022: 12:00 AM EST
The popcorn snack brand has launched a campaign to encourage people to keep safe by staying at home, while eating the snacks. The campaign includes a 60-second humorous music video, called “Whole Bag Kinda Night,” influenced by K-pop and launched nationally on New Year’s Eve. The company’s marketing director, Mark Chu, says that it’s trying to move the products from being seen as a “boring, low-calorie popcorn to a snack you absolutely love eating”. The campaign was a result of its own research that found a growing trend in the U.S. of staying in for New Year’s Eve on concerns over the pandemic. 
Natalie Venegas, "SkinnyPop Encourages a 'Whole Bag Kinda Night' Indoors with a Pop-Driven Musical Ad", Adweek, January 05, 2022, © Adweek
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Big G Cereals, Chiquita Bananas and Yoplait Team Up To Promote Simple But Nutritious Breakfasts

January 5, 2022: 12:00 AM EST
The three brands are encouraging consumers to choose balanced, nutritious breakfast options through a joint "Go Bananas for Breakfast!" campaign that says a simple bowl of cereal, yoghurt and banana, costing a little over $1, can be a great, inexpensive and healthy way to start the day.  Teaming these products up delivers three of the five recommended food groups and contains whole grain, calcium, vitamin D and potassium. 
"Go Bananas for Breakfast! Chiquita, General Mills and Yoplait Team Up to Spotlight the Affordability of Good Nutrition", Business Wire, January 05, 2022, © Business Wire
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Organic Granola, A New Addition to the Alter Eco Portfolio

January 5, 2022: 12:00 AM EST
Alter Eco Foods is introducing a new Organic Granola in three flavors: Dark Chocolate, Cashew Butter and Cinnamon Raisin. The products are sweetened by date powder and monk fruit and contain no added sugar. And there is no corn or soy, and no artificial ingredients. They are available through the company’s own site and at Whole Foods, at $7.49 for 8 ounces. All Alter Eco products are Fair Trade, USDA Certified Organic, Climate Neutral Certified and non-GMO.
"Alter Eco Launches Organic, No Sugar Added Granola Made with Thoughtfully-Sourced, Recognizable Ingredients", PR Newswire, January 05, 2022, © Cision US Inc.
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Plant&Co. Pushes Ahead With M&A

January 4, 2022: 12:00 AM EST
Canada-based Plant&Co., which focuses on plant-based foods, announced it had acquired a 51% interest in boutique plant-based snack company LumberHeads Food Co. of Milton, Ontario. The result is a joint venture to grow sales of LumberHeads' Plant-Based Kettle Corn snack foods and extends Plant&Co into the snack food category. The plan is to expand first in Ontario before looking nationally. 
"Plant&Co(TM) Enters the Snack Food Category via Majority Acquisition of LumberHeads Food Co.", Newsfile Corp, January 04, 2022, © Newsfile Corp.
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New Survey Highlights Snacking At Home As A Major Eating Trend

January 4, 2022: 12:00 AM EST
The 10th annual "What's Trending in Nutrition" survey by Pollock Communications and Today's Dietitian spotlights 2022 trends and provides a look back at the last decade, in the eyes of over 1,000 Registered Dietitian Nutritionists (RDNs). One key trend identified is increased snacking as people work from home and seek comfort food. Other trends include the emergence of keto dieting, plant-based eating and options like gluten-free and vegan. They see emerging purchase drivers as immunity support and emotional well-being, and new functional ingredients like CBD and collagen. Attributes that appeal to consumers include convenience, taste, healthy and natural. The Top 10 superfoods are once again headed by fermented foods, but regulars like avocados, seeds and nuts also appear. Popular diet trends for 2022 are expected to include intermittent fasting, ketogenic and clean eating. Top RDN recommendations include more vegetable servings, less highly processed and fast foods, more higher fiber foods, but fewer foods with "added sugars".
"A Decade of Dietitian Insights Forecasts a Future of Food Innovations", PR Newswire, January 04, 2022, © Cision US Inc.
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Kameda Seika Hopes New Exec Can Take Rice Snacks Global

January 2, 2022: 12:00 AM EST
The Tokyo-based maker of crunchy "kaki no tane" rice crackers hopes recently-hired Indian executive Juneja Raj Lekh will take the Japanese snack beyond its borders to the world market. Kaki no tane (literally "persimmon seeds," for the crescent shape) has been around since 1924, with a major enhancement (i.e., peanuts) in 1966. Lekh, 69, was vice president of sales in overseas markets for Rohto Pharmaceutical Co. when he was hired and assigned his mission. Kameda Seika started selling kaki no tane in India in January 2020, changing the name to "Kari-Kari" ("crunchy") though it is still a rice snack with peanuts available in six flavors, including chili garlic and wasabi. Each bag retails for about $1.30. Sales for fiscal 2021 are expected to top $881,000, and the company hopes to surpass that level in fiscal 2022.
"Japanese snack giant taps India-born exec to make rice crackers overseas hit", Mainichi Japan, January 02, 2022, © THE MAINICHI NEWSPAPERS
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Healthier Foods Are A Key Trend For 2022

December 31, 2021: 12:00 AM EST
Thanks to the pandemic, more consumers are avoiding unhealthy snacks, desserts, and sugary drinks, turning instead to healthier foods and snacks. A nutritionist keeping her eye on healthy eating and snacking sees the following trends continuing or emerging in 2022: flavorless water lily seeds loaded with nutrients are a perfect vehicle for added spices; the “omnivore” diet that incorporates  foods from the animal and plant worlds is the basis of what’s known as “flexitarian” eating;  mushrooms with their meat-like texture and taste serve as an authentic swap for meat; the traditional flavors of Southeast Asia, including Vietnam, Singapore and the Philippines continue popular; and lastly, immunity-boosting ingredients from foods like berries, fermented foods, spices (ginger, turmeric, cinnamon), cruciferous vegetables, nuts and seeds, and citrus fruits.
Madelyn Fernstrom, "These will be the biggest healthy food trends in 2022", MSNBC, December 31, 2021, © NBC UNIVERSAL
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Spain’s Natursnacks To Use Kale Leaves To Make Snacks

December 29, 2021: 12:00 AM EST
The Valladolid, Spain-based brand, known for snacks made from dehydrated fruit and vegetables, is planning to use the waste of kale leaves for the production of cookies and crackers. The company is working with another Spanish firm, Itacyl, which has been exploring the possibilities of using the by-products generated in the transformation process of kale. The company has developed a flour from the leaves of kale, an important source of bioactive compounds, to make biscuits and crackers. “With a small percentage of this flour, the antioxidant properties of the final product are doubled and even tripled, without altering its sensory characteristics,” the company says. “In this way, a waste with a limited use as a by-product for animal feed, recovers all its value and is reintegrated into the production chain.”
"The Valladolid company Natursnacks will make cookies and crackers using the waste of the kale leaf.", The News 24, December 29, 2021, via CE Noticias Financieras English, © The News 24 - All Daily News Here!
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Europe’s Food Regulators Are Warming Up To Foods That Contain Insects

December 28, 2021: 12:00 AM EST
The European Food Safety Authority (Parma, Italy) has approved a Dutch-based insect company’s application to market food products made from migratory locusts. The approval of locusts for human was included as part of the “novel food” category. Fair Insects provides a range of products, including insect-based crisps and insect-based falafel mix. This follows a similar approval for dried yellow mealworms in January 2021 submitted by French insect producer, SAS EAP Group Agronutris, which also produces insect-based snacks and food ingredients. According to BMI, the latest approval is a sign of the regulatory framework speeding up and highlights the opportunities within the edible insect market. As of mid-October 2021, the EU has received 20 insect food applications for food products that contain house crickets, banded crickets, black fly soldiers, and honey bee drone brood species.


Via Lexis Nexis
"Quick View: Increasing Regulatory Approvals For Edible Insects", BMI Western Europe Food and Drink Insights, December 28, 2021, via Via Lexis Nexis, © EFSA/European Union
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Three Startups Focus On Climate-Friendly Foods And Snacks

December 27, 2021: 12:00 AM EST
During 2022, as more consumers voice a desire to eat more sustainably, three companies – Airly and Moonshot in the U.S., and WhatIf in Singapore – are bringing products to market in the hopes of satisfying that appetite. St Louis, Mo.-based Airly, for example, is making and marketing foods – mostly snacks – using regenerative agriculture practices and in some cases are carbon-neutral. The first product from Airly Foods, a company launched through Post Holdings‘ subsidiary Bright Future Foods, is Oat Clouds, an oat-based cracker that comes in cheddar, sea salt, chocolate, and salted caramel flavors. PlanetFWD’s Moonshot crackers brand is another climate-friendly snacking option that is carbon-neutral, sourced from regeneratively-grown heirloom wheat. And Singapore’s WhatIf Foods created a lineup of nutrient-dense instant foods – primarily noodles and soups – sourced from ingredients grown by regenerative farming.
Jennifer Marston, "Airly, WhatIf Foods & Moonshot aim to make climate-friendly snacks the main course for 2022", AgFunderNews, December 27, 2021, © AgFunderNews
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Cereal Sales Were Rejuvenated During Pandemic, But Seem To Be Slowing

December 27, 2021: 12:00 AM EST
With consumers confined to their homes during the pandemic, they turned back to an old breakfast staple: cereals. As a result, U.S. cereal sales bounced back above $9 billion in 2020, good news for General Mills and Post Consumer Brands that together sell half of all of the ready-to-eat cereal in the U.S. However, as lockdown stockpiling eased, cereal sales slipped this year to $8.66 billion, according to market researcher IRI. Kellogg says the performance of key brands in the U.S. was also impacted by supply complications in North America, though international growth has been healthy. Despite slippage here and there, the sales outlook for cereal has been revived somewhat by the lasting effects of pandemic-era grocery shopping and a permanent shift to more people working from home.
Brooks Johnson , "Cereal was a winner in the pandemic. How does your favorite kind rank?", Star Tribune, December 27, 2021, © Star Tribune
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Sunflower Seeds Expected To Soar In Popularity in 2022

December 27, 2021: 12:00 AM EST
Eating sunflower seeds, either as a snack or as an ingredient in other foods, is expected to become very popular in 2022, mainly because the seeds are a plant-based source of protein, fats, and other nutrients. The seeds are becoming a staple ingredient in many grocery items, including crackers, milk alternatives, nut butters, ice creams, and more. One medical expert says sunflower seeds are high in healthy fats, plant compounds, fiber, vitamins and minerals, and contain some plant protein. They may help to decrease inflammation, and chronic diseases like heart disease and type 2 diabetes. Other health benefits include reduction in cardiovascular disease, anxiety and depression, the risk of stroke and cancer, and improvement in bone health.
Sarah Berman , "This Grocery Item Is Expected to Fly Off Shelves in 2022", Eat This, Not That!, December 27, 2021, © Galvanized Media
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Potato Cultivation Kits From Japan’s Calbee

December 23, 2021: 12:00 AM EST
In an effort to raise awareness of potatoes, Tokyo-based potato chip-maker Calbee is selling kits that make it easy for people of all ages to grow their own potatoes. Two products that work together to grow potatoes were released by Calbee in December to home and garden retailers in the Kyushu area of Japan. The Poroshiri kit, named for Calbee’s in-house potato variety, contains two seed potatoes – not “potato seeds” – to get a garden started. Potato Bag, meanwhile, is a 10-kilo sack full of coconut peat, palm mulch, and fertilizer. Just plant the seed potatoes, water as necessary, and “behold as the miracle of life takes place before your very eyes.”
"Japanese potato chip maker releases potato-growing kits", Japan Today, December 23, 2021, via SoraNews24, © GPlusMedia Inc./ SoraNews24 -Japan News- / SOCIO CORPORATION
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Private Equity Firm Buys Controlling Stake In Organic Cracker Brand

December 23, 2021: 12:00 AM EST
San Francisco Equity Partners (SFEP) has acquired a majority stake in Rustic Bakery, a pioneer and market leader in organic and specialty foods, and “one of the highest-velocity specialty cracker brands in the market.” Founded in 2005, Rustic Bakery markets a growing portfolio of artisanal products, including crackers, crisps, cookies, and biscuits. The company manufactures its organic, non-GMO products with locally sourced ingredients at its California production facility, where it controls a proprietary production process. Rustic Bakery’s products are sold in more than 5,000 stores in North America across multiple distribution channels, including conventional and natural grocery, club, ecommerce, specialty, and foodservice. Financial terms were not disclosed.
"San Francisco Equity Partners Acquired Majority Stake in Specialty Foods Leader Rustic Bakery", BUSINESS WIRE, December 23, 2021, © BUSINESS WIRE
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Nestlé Develops Optimum Ratio Formula For Ceereal Carbs, Fiber, Sugar

December 22, 2021: 12:00 AM EST
Collaborating with scientists from Australia, Singapore, and Tufts University (Boston, Mass.), Nestlé has developed and validated a new nutritional concept for carbohydrate quality in a porridge or cereal format. The Grainsmart balance concept is a defined ratio between carbohydrates, fibers, and sugars that aims to limit the number of free sugars and increase the number of fibers, which helps to shift to healthier products and balanced products diets. This ratio is 10:1:2 and indicates that for every 10 g of total carbohydrates, there should be a minimum of one gram of fiber and no more than two g of free sugars when developing certain products such as cereals. Products that meet the 10:1:2 ratio can include the Grainsmart balance logo on pack. Nestlé has launched the first products based on Grainsmart balance, consisting of an oatmeal cereal product range with Nutri-Score A rating in Europe.
"Nestlé unveils Grainsmart concept that support carbs, fiber and sugar levels in porridge", foodingredientsfirst.com, December 22, 2021, © CNS Media
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IRI Tells Snack Makers That At-Home Snacking Trend Is Here To Stay

December 21, 2021: 12:00 AM EST
Snack companies should anticipate ongoing demand for on-the-go items – including snack bars and single-serve packaging – combined with continued snacking at home, an IRI exec told The Food Institute recently. VP Joan Driggs said consumption of snacks at home will remain higher than pre-pandemic levels, with a growing focus on better-for-you offerings. This outlook is largely due to Americans increasing their screen time throughout the pandemic. Trends to monitor include consumer interest in snacks that deliver health benefits (healthier oils, baked vs. fried, high protein, gut health ingredients, and vitamins); flavor innovations; and sustainability messaging (e.g., packaging and carbon labeling).
Grace Garwood, "IRI: Snacking at Home Trend Destined to Continue", The Food Institute, December 21, 2021, © The Food Institute
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Flavorchem Highlights Four Food Flavor Trends

December 21, 2021: 12:00 AM EST
The Downers Grove, Ill.-based flavor and ingredient supplier said it gleaned four key trends for 2022 from monitoring new product releases, market intelligence reports, data sources, and social media buzz. They are: the further rise of citrus fruit flavors and ingredients – yuzu, blood orange, kumquat, tangerine – as consumer interest in immune-boosting food and beverage products grows; more keto diet products, including snacks, cereals, bars, breads, and cookies; more pre, pro, and post-biotic ingredients supporting gut health in nutritional drinks, juices, snacks, and dairy; and continued consumer interest in ethically and environmentally conscious practices (transparency, the environmental impact of packaging, upcycled ingredients, and the next generation of proteins.
Jim Cornall, "Flavorchem issues 2022 flavor and trend forecast", The Dairy Reporter, December 21, 2021, © William Reed Business Media Ltd
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Private Equity Firm Invests In Contract Manufacturer Of BFY Granola

December 20, 2021: 12:00 AM EST
Chicago-based Entrepreneurial Equity Partners has invested in Organic Milling Inc., a San Dimas, California contract manufacturer of better-for-you cereal, granola, snacks, and ingredients for leading brands and private label customers. The 61-year-old company provides customers a range of processing and packaging options with a focus on organic, non-GMO, and gluten-free. Product offerings include a variety of granolas and extruded items such as rice crisps, high-fiber twigs, flakes, and coated puffs. No financial terms were disclosed.
"Entrepreneurial Equity Partners Invests In Organic Milling", Entrepreneurial Equity Partners, December 20, 2021, © Entrepreneurial Equity Partners
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U.K. Free-From Snack Brand Launches Two New Products

December 20, 2021: 12:00 AM EST
Crave’s free-from snacks range has two new vegan-friendly additions: Pickled Onion Monster Feet and Smokey Flavoured Streakers. Both are free of corn, gluten, corn, eggs and lactose. The January 2022 launch is just in time for Veganuary and are available at the TheVeganKind online supermarket. The new products are a departure from its two luxury chocolate bar products, Rocky Road and Kitchen Sink. Founder Rob Brice said: “Instead of bland and boring we set out to create some snacks which are tongue-in-cheek, fun, and full of flavour.”
"Crave Launches Vegan Smokey Bacon & Pickled Onion Monster Feet Snacks", vegconomist , December 20, 2021, © vegconomist - a brand of vegconom GmbH
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Startup’s Allergen-Free Crackers Attract Grocery Chains, Investors

December 20, 2021: 12:00 AM EST
Two Chicago-based entrepreneurs with personal and family experiences with autoimmune disease and food intolerances have created a snack brand that's free from the 14 most common allergens, as well as corn and sugar. Despite unfortunate timing – launching at the onset of the COVID-19 pandemic – Every Body Eat’s crackers are now sold in more 700 U.S. stores, including Whole Foods Market, Wegman's, and Mariano's. The company makes snack thins and "crispbreads," which are long crackers that hold toppings or spreads. Its "Cheese-less" snack thin is like a Cheez-It without the cheese. In November, Every Body Eat won first place and $1 million at Grow-NY, a food innovation and agriculture competition in New York. Investors include Cleveland Avenue, the VC fund from former McDonald's CEO Don Thompson, and Kansas City-based 1248 Holdings. 
Jim Dallke, "An allergen-free snack that tastes good? Every Body Eat thinks it's cracked the code", Chicago Business Journal, December 20, 2021, © American City Business Journals
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RIND Introduces “Island Inspired” Snacks

December 19, 2021: 12:00 AM EST
The New York-based company known for its upcycled dried fruit peel snacks is introducing a limited-edition, island-inspired rind blend made with made with rescued, overripe, and slightly imperfect skin-on fruits. The new Island variety includes sweet honeydew melon, mandarin orange, and banana bites. The Island snacks have no added sugar or sulfites, contain 100 calories per serving, four grams of fiber per bag, and are vegan, gluten-free, kosher, and non-GMO verified. Island Blend will be available on RINDSnacks.com for a limited time while supplies last.
"RIND Sends Snackers Summer Packing with Limited-Edition Launch of Luscious ISLAND Blend", PR Newswire, December 19, 2021, © Cision US Inc
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Instagram Influencer Launches Granola Brand

December 18, 2021: 12:00 AM EST
New York-based “advertising executive, granola connoisseur, and Instagram influencer” Tom Bannister has relaunched his Tom’s Granola brand as Tom’s Perfect 10. The popular Ginger Zing flavor, available for purchase on Instagram Checkout and Shopify, will be followed by more flavors every quarter. Bannister launched a subscription-based flavor-of-the-month granola club which instantly had a waitlist of ten thousand-plus. 
"Tom's Perfect 10: The Subscription-Based Granola", Packaging Strategies, December 18, 2021, © BNP Media
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Price Increases Inflate Value Of U.K.’s Bagged Snack Sales

December 17, 2021: 12:00 AM EST
Higher production costs and fewer promotions are driving up the price of snacks in the U.K. The bagged snacks category made an extra $174 million over the past 12 months – a four percent increase – but volumes rose by just 1.8 percent. That means the 2.2 percent rise in average price was the main driver of that gain. The average price of Pringles, for example, is up by 10.3 percent. One factor behind these changes is higher production costs: the price of packaging, energy, deliveries – and ingredients such as oil and potatoes – is moving upwards. At KP Snacks, the price of its nuts brand is up an average four percent. KP seems to be bucking a trend, though: despite price increases, volumes are up 7.8 percent.
Daniel Woolfson, Daniel Selwood, "Bagged snacks 2021: big nights in getting pricier - and healthier", thegrocer.co.uk, December 17, 2021, © William Reed Business Media Ltd
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As Supply Costs Rise, Snack Maker Monitors Frito-Lay’s Pricing Tactics

December 17, 2021: 12:00 AM EST
Like many businesses in the U.S., Better Made Snack Foods of Detroit feels the pinch of supply chain disruptions and inflated prices for potatoes, oil, and other ingredients during the pandemic. The company knows it has to hike prices at some point, but it is waiting to see how much Texas-based, market leader Frito-Lay raises prices on Ruffles and Lay's potato chips. "If you raise your price over what the major national brand is selling for, you're not going to be in a very good marketplace," said company President David Jones. "So we've got to see what the national leader is doing and then we follow right behind them." Better Made, which distributes snacks in 20 states, says prices have increased 20 percent for potatoes, 30 percent for seasonings, 20 to 30 percent for corrugated cardboard, and 158 percent per pound for cotton seed oil.
"Why We'll Pay More For Detroit's Better Made Chips", Deadline Detroit, December 17, 2021, © Deadline Detroit, Inc.
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Belgian Baking Company Buys Stake In Good Crisp Company

December 17, 2021: 12:00 AM EST
The Boulder, Colo.-based better-for-you snacks startup, has sold a minority stake to Belgium’s Lotus Bakeries as part of a Series A funding round. Lotus, which makes waffles, biscuits, and snacks, invested in the business via its venture capital arm FF2032. The financing round included a returning investment from San Francisco-based VC firm CircleUp Capital Partners. Good Crisp, founded originally in Australia in 2015 and moved to the U.S. two years later, produces gluten- and allergen-free, clean-label potato chips without any artificial flavors; it recently added cheese balls to its portfolio. The products can be found in Walmart, Whole Foods Market, Kroger, and Wegmans.
Simon Harvey, "U.S. start-up Good Crisp attracts Lotus Bakeries minority interest", just-food global news, December 17, 2021, © Verdict Media Limited
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Breaking Through India’s Snack Product Clutter Is No Easy Task For Start-Ups

December 15, 2021: 12:00 AM EST
Food industry analysts in India say sustained profitability is tough for snack start-ups, but there is a demand-supply gap that new companies can leverage. There are plenty of packaged and healthy snacks on the market, so new brands try to rise above the clutter by straddling the indulgence-versus-health marketing message: “no chemicals or preservatives,” “baked instead of fried.” and “no added sugars” have become the buzzwords that attract buyers. Entry-level pricing also plays a role in luring consumers. “We want to democratize the better-for-you category with healthier snacking at an affordable premium positioning,” says Anuj Krishan, co-founder of Forbidden Foods. Other marketing ploys include free sampling at stores and alternate consumer outreach channels, like partnering with local sports, cultural, and lifestyle events.
Ratna Bhushan, "Snacking more during WFH? You're not alone", Economic Times (E-Paper Edition) , December 15, 2021, © Bennett, Coleman & Co. Ltd
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ADM Spotlights “Snackification,” Other Snack Trends

December 15, 2021: 12:00 AM EST
The Chicago-based food ingredients company says the “snackification” movement (snacking vs. specific meals), which emerged before COVID-19, continues to grow as consumers focus on making better-for-you snack choices for themselves and their children. That means snacks that deliver nutrition and satiety with ingredients like whole grains, fiber, and protein. The company’s research arm found that 64 percent of households with children under the age of 18 revert to snacks to ensure sustained energy throughout the day. The vegan, vegetarian – or at least flexitarian – approach to eating has also taken hold, and plant-based will continue to be a major buzzword in 2022. Alternative proteins will account for 11 percent of the total protein market by 2035.
Gill Hyslop, "Plant-based eating is trending in snacks for kids", Bakery and Snacks, December 15, 2021, © William Reed Business Media Ltd
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Investment Firm Sells Pretzels, Inc., To Hershey

December 15, 2021: 12:00 AM EST
Pennsylvania-based Hershey Company has acquired the 40-year-old snack maker (Bluffton, Ind.) from an affiliate of Peak Rock Capital, a private investment firm. Pretzels, Inc., has an extensive portfolio of salty snacks that includes traditional, peanut-butter-filled, almond-butter-filled, flavored, seasonal, and gluten-free pretzels, as well as extruded snack products. The company serves a blue-chip customer base that includes grocery chains and national brands. An affiliate of Peak Rock acquired Pretzels in 2018 from the founding families. During Peak Rock's ownership, Pretzels expanded its Plymouth, Indiana, factory and built a new facility in Lawrence, Kansas. The company also invested heavily in new product development, introducing several successful products, including almond-butter-filled pretzels.
"Peak Rock Capital Affiliate Sells Pretzels, Inc. To The Hershey Company", PR Newswire, December 15, 2021, © Cision US Inc
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Sapientia Technologies Debuts Plant-Based Snack

December 14, 2021: 12:00 AM EST
The company, a subsidiary of Eat Well Investment Group (Vancouver, Canada), has launched its better-for-you plant-based twists in 350 Federated Co-operatives Limited stores under the COOP Pure Brand. The plant-based snacks were created by Sapientia founder Eugenio Bortone, the inventor of the Twisted Cheeto. Sapientia says it created the plant-based twisted curls for consumers seeking healthier snack foods with increased protein and nutritional credentials. They are baked rather than fried, so they contain 30 percent less calories, as well as three-to four-times more protein, and four- to five-times fiber. The initial launch consists of Ketchup and Cheese flavors. Chili Lime and Mediterranean flavors will be available shortly.
"Eat Well Group Wholly-Owned Portfolio Company Sapientia Technologies, LLC Launches Plant-Based Snacks Developed by the Inventor of Twisted Cheeto's, with Federated Co-op Stores Across Western Canada", Business Wire, December 14, 2021, © Business Wire
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Clif Bar & Co. Creates In-House Product Incubator

December 14, 2021: 12:00 AM EST
The Emeryville, Calif.-based energy foods and drinks company’s Trailblazers Incubator is tasked with developing growth avenues. Its first venture, a line of plant-based, clean-label jerky for dogs set to launch nationally in early 2022, will form the basis of a Clif Pet portfolio of products. The incubator will also build a pipeline of products for humans, including "completely disruptive" snacks set to launch soon. CEO Sally Grimes has said she plans to double the company’s sales to $2 billion and expand its "fit for movement" portfolio.
Samantha Oller , "Clif Bar launches incubator to pursue disruptive innovation", Food Dive, December 14, 2021, © Industry Dive
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Hain Celestial Group Acquires Parmcrisps Maker In $259M Deal

December 14, 2021: 12:00 AM EST
The Lake Success, N.Y.-based maker of organic and natural products paid $259 million to Clearlake Capital Group (Santa Monica, Calif.) for Proven Brands, Inc. and KTB Foods, Inc. (That's How We Roll, Montclair, N.J.), the makers of the Parmcrisps crisps and Thinsters crunchy cookies brands. The purchase will be financed with loans. Clearlake acquired the company in 2014 and subsequently acquired Kitchen Table Bakers, the makers of ParmCrisps, in 2016.  
Keith Nunes, "U.S. Hain Celestial snaps up Parmcrisps, Thinsters snacking brands", Food Business News, December 14, 2021, © SOSLAND PUBLISHING COMPANY
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Thailand’s "Ganja Appetit" Initiative Informs People About Edible Pot

December 13, 2021: 12:00 AM EST
Food entrepreneurs in the Southeast Asian country are rapidly developing pot-infused food products, now that the government has removed most of the marijuana plant from the list of banned narcotics.  Leaves, stalks, stems, and roots – but not flowers and seeds – can now be used to make medicine, health products, food, and cosmetics. To help educate citizens about THC food products, a school in Bangkok known as TCDC Commons Seacon Square recently organized an exhibition titled "Ganja Appetit." One of the administrators of the school said “’Ganja Appetit' informed visitors about the legalization of cannabis in Thailand, how to make cannabis-infused food products, and the first steps entrepreneurs have to know." Among the new edibles are jelly, ice cream, sun-dried bananas, cookies, grilled fish chill paste, and fermented fish sauce. 
Suwitcha Chaiyong , "A growing business ", Bangkok Post, December 13, 2021, © Bangkok Post Public Company Limited
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Solina: Beneficial Snacking Is Replacing “Mindless Munching”

December 13, 2021: 12:00 AM EST
The French company that specializes in customization of food ingredients for manufacturers says that consumer demand for more healthy and tasty snacks – and less “mindless munching” – requires food companies to do things much differently. That often means reformulation of current product lines to remove or lower fat, sugar and salt content, and development of better-for-you snacks that contain natural ingredients and deliver functional benefits. Solina says it is helping manufacturers accomplish this with a “four-pillar” approach: a chef approach for developing unique flavors; a technical approach to assure processability and minimum waste; a local approach that considers taste preferences and agility in sourcing; and a nutritional approach informed by knowledge of ingredients with nutritional or functional properties.
"Unlocking pathways to healthier snacks", Food Navigator, December 13, 2021, © William Reed Business Media Ltd
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Former Vita Coco Execs Launch Sugar-Free Cereal

December 11, 2021: 12:00 AM EST
Noting that the new sugar free, non-HFSS cereal brand is "closer nutritionally and price aligned to protein supplements," former Vita Coco brand and sales managers Kit Gammell and Jac Chetland named their brainchild Surreal. The product will debut in the U.K. with four flavors: Cocoa, Peanut Butter, Frosted, and Cinnamon, all with 13 grams of protein and five grams of net carbs per bowl (rsp: £6/210g) and made with such as tapioca starch and inulin, but no cereal grains. The brand plans to give out 30,000 bowls in a sampling campaign, and will begin filling orders by the end of December, with Amazon and a DTC launch in January. The cereal has attracted the attention of investors such as Proper founder Ryan Kohn, former Sir Kensington's CEO Mark Ramadan and entrepreneur Mervyn Davies.
Daniel Woolfson, "Vita Coco duo add non-HFSS cereal brand", The Grocer, December 11, 2021, © William Reed Business Media Ltd
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Post Stresses Flavor, Healthy Ingredients In Great Grains Ad Campaign

December 9, 2021: 12:00 AM EST
The Lakeville, Minn.-based company says its new media campaign is designed to hold onto all of the Great Grains customers it acquired during the pandemic. The healthy and flavorful theme is one that Post Consumer Brands will evolve during 2022 under the “Recipe For Great” platform, the first major Great Grains campaign since 2016. According to the company, during the pandemic consumers were willing to pay more for premium cereals. Brand manager Joe Christenson said, “We had lots of people who reached out to us for the first time.” The first creative iteration of “Recipe For Great” is a 15-second video from the Barkley agency titled “The Beauty of the Harvest.” Post said dollar sales of Great Gains rose 8.7 percent in 2020 versus the previous year. From October of 2020 to October 2021, the brand was up 2.6 percent.
Steve Ellwanger , "Great Grains Cereal Tailoring Creative To Flavor Varieties", MediaPost, Marketing Daily, December 09, 2021, © MediaPost Communications
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