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Cancer Surgery Led Entrepreneur To Launch Seahorse Snacks

March 1, 2022: 12:00 AM EST
Following surgery to remove her stomach to avoid developing cancer, Stacy Martin had to rely on small, high-protein meals and snacks for nutrition. The result is Seahorse Snacks – seahorses do not have stomachs - a brand that is based around nuts. Stacy founded the company last year and started selling her products a farmers’ market last March. She offers two flavors: Chili Turmrific, based on almonds, cashews and pistachios; and pecan-based Maple Chaitastic. She is now focused on expanding distribution at high-end and boutique retailers in the southeast of the U.S. 
Bob Gary , "Seahorse Snacks founder's cancer-fighting surgery leaves only a stomach for business", Chattanooga Times Free Press , March 01, 2022, © Chattanooga Times Free Press, Inc.
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Canada’s Mr. Favourite To Launch Plantain Chips in America

February 28, 2022: 12:00 AM EST
Using green plantains as the base ingredient, Mr. Favourite chips from Canada are to be introduced to the U.S. in the coming months. They are free of added sugar, 100 percent vegan, free of trans fats and gluten-free. The company is showcasing the chips at ECRM’s March 2022 “Weight Management, Nutrition, and Vitamin Program”, which will include buyers from Walgreens, CVS Health, GNC, and Amazon. Plantains are rich in fiber, vitamins and minerals, including potassium, vitamins A and C, and Magnesium. The products come in three flavors – original plantain, sour cream and onion, and garlic.
"Mr. Favourite Plans to Introduce its Plantain Chips to American Consumers", EIN Presswire , February 28, 2022, © IPD Group, Inc. dba EIN Presswire
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Palmex Is Added To the Wind Point Private Equity Stable

February 28, 2022: 12:00 AM EST
Chicago private equity firm Wind Point Partners has acquired Mexico-based Palmex S. de R.L. de C.V., which manufactures better-for-you and Hispanic snack pellets for salty snacks. Palmex produces products based on wheat, corn and potatoes, with the pellets sold to consumer-packaged goods companies, regional producers, distributors as well mom-and-pop stores in the U.S. and Latin America. The deal will provide the opportunity to build the platform by investing in capacity and further acquisitions. It will also prioritize market leadership and growth in core markets. Other Wind Point food and beverage investments include good2grow, Tropicale Foods, Stir Foods, Gehl Food & Beverage, Nonnis, FoodScience, Hearthside Food Solutions and Evans Food Group.
"United States: Wind Point Partners Acquires Palmex", Wind Point Partners, February 28, 2022, © Wind Point Partners
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Keto-Focused Products Expected To Have A Strong Year

February 26, 2022: 12:00 AM EST
Consumers seeking healthier eating with low-carb ketogenic diets have encouraged startups to meet the growing demand for keto food and beverage options. Keto product launches doubled in the 12 months to May 2021, according to Mintel data. A survey of nearly 1,200 Registered Dietician Nutritionists found the keto diet to be the second most popular diet trend for 2022, and there has been massive growth in the number of Google searches for keto snacks. Brands have responded with popular products like Perfect Keto’s Banana Bread Keto Bars from Perfect Keto and CHOMPS Grass Fed Beef Jerky Meat Snack Sticks. HighKey, a startup making keto snacks, launched its products at Costco in 2021. Joseph Chen, CEO of consulting firm Leo & Dragon, expects more keto products on the market across all food and beverage categories. 
John S. Forrester, "Demand for Keto Products to Remain High in 2022", Powder & Bulk Solids Magazine, February 26, 2022, © Informa Markets, a trading division of Informa PLC.
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Cornado Rosemary Garlic Joins The Snac A’tac Portfolio

February 24, 2022: 12:00 AM EST
Snac A’tac in India has introduced a new flavor, Cornado Rosemary Garlic, to its Cornado line of snacks. It’s made with ingredients that are free of trans fats and gluten-free, and that include naturally sourced Rock Salt, calcium, 5 grams of protein and no cholesterol. Shrenik Chaudhary, Director of Snac A’tac, says that consumers today have a much more developed taste expectation from exposure to global flavours, but with local flavors woven in. 
"Snac A’tac Welcomes The New Amigo In Town From The Cornado Family", Outlook India, February 24, 2022, © Outlook Digital
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U.K. Convenience Store Chain SPAR Launches New Private Label Snacks

February 24, 2022: 12:00 AM EST
Debuting in its Northern Ireland stores, SPAR is adding new products to its private label snacks range. There are two new flavors - Hoisin Duck and Sea Salt & Cider Vinegar – for the SPAR Handcooked Crisps line; Hot & Spicy Bites and Ready Salted Sticks flavors will join the sharing and impulse ranges; and Brazil Nuts and Apricots are two additions to the healthy snacking nuts range. SPAR has also refreshed its own-label nuts collection to give it more presence on shelf. Glen Howe from the Henderson Group said: “We have added these new and improved SKUs in response to customers looking for innovation, value, healthier options, limited edition and premium lines in the category.”
"SPAR boosts its own-label crisps, snacks & nuts range", Belfast Telegraph, February 24, 2022, © Belfast Telegraph
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Kind Snacks Wants To Help Educate U.S. Consumers About Healthy Snacking

February 24, 2022: 12:00 AM EST
Health-conscious snacking brand Kind Snacks is urging US consumers to choose fresh food options rather than packaged foods, including its own bars. Supporting the National Nutrition Month campaign, Russell Stokes, CEO at Kind, says that “there’s a time and place for eating a Kind bar, but we believe it should never replace eating the whole, fresh foods that are essential to staying healthy.” To help launch the initiative, Kind will not sell its snacks online during the first two days of March but encourages shoppers to buy its new limited-time Kind Whole Fruit and Nut Box. 
Missy Green , "Kind Snacks nudges consumers away from its bars toward fresh fruit and nuts", NutritionInsight.com , February 24, 2022, © CNS Media BV
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Slurrp Farm Attracts $7 Million from Investors

February 22, 2022: 12:00 AM EST
Indian snack brand Slurrp Farms, which focuses on healthy snacks for kids, has secured $7 million funding from investors including Investment Corporation of Dubai (ICD) and Fireside Ventures. The parent company, Wholsum Foods, says the capital will finance product development and marketing efforts, and be used to expand the brand’s global footprint. Wholsum Foods was founded six years ago and claims to have grown 10 times since mid-2020 and aims to reach INR 500 Cr in sales revenue by 2025. It launched around 20 new SKUs last year and extended its geographic reach to the U.K. and U.S. It is also operating in UAE and sees the Middle East region as key for its expansion. 
Chetan Thathoo, "Kids Snackmaker Slurrp Farm Raises $7 Mn Funding From ICD, Fireside Ventures", Inc42 , February 22, 2022, © Inc42
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Real Handful Introduces Air Nut Snacks In The U.K.

February 22, 2022: 12:00 AM EST
Launching with four flavors - Sea Salted, Salt & Black Pepper, Cheese & Onion and Hot Chilli –Real Handful calls its “aerated nut snacks” a “category first”. The brand blends peanuts (83%), rice flour and seasoning, and then bakes and aerates them to produce snacks that are high in fibre and under 115 calories for a 20g serving. They will be available in 20g single impulse packs or 60g pouches, in Whole Foods Market from March, and then Sainsburys and Ocado by April. 
Niamh Leonard-Bedwell, "Real Handful unveils ‘category first’ healthier aerated nut snacks", The Grocer UK, February 22, 2022, © William Reed Ltd
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Indian Snack Brands Wants You To Snack But Healthily

February 22, 2022: 12:00 AM EST
Mumbai-based Flabites aims to reverse the unhealthy image of snacking with seed snacks, such as chia seeds, flax seeds, sunflower seeds, pumpkin seeds and watermelon seeds. The seeds contain minerals such as fiber, iron, potassium and magnesium, as well as essential vitamins. Flabites seeds are roasted, and each comes in two flavours: roasted and roasted salted. Chia seeds, for example, are fiber-rich and contain antioxidants, minerals and omega-3 fatty acids, beneficial for weight loss, heart and gut health, and digestion. 
"Flabites - A Mumbai Based Snack Brand that Offers A Plethora of Healthy Snacking Options", EIN Presswire, February 22, 2022, © IPD Group, Inc. dba EIN Presswire
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Happilo Raises $25 Million In Latest Funding Round

February 22, 2022: 12:00 AM EST
Healthy snacking brand Happilo, based in Mumbai, raised $25 million from Motilal Oswal PE, following a $12 million investment from A91 Partners a year ago. The company sells trail mixes, nut protein bars, dry fruit and muesli. It will use the investment to grow its D2C business and distribution, to build on its four-fold growth in the last two years and expand its product portfolio and production capacity, acquisitions and brand building. 
"D2C snacking brand Happilo raises $25 million from Motilal Oswal PE", The Economic Times, February 22, 2022, © Bennett, Coleman & Co. Ltd.
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Vegan Crispy Snacks, The Latest Launch From Seapoint Farms

February 21, 2022: 12:00 AM EST
Seapoint Farms from Huntington Beach, California, has brought Mighty Lil' Crunchy Corn to market, to join its Mighty Lil' Lentils. The new vegan product comes in pink Himalayan salt and zesty ranch flavors and is made with non-GMO corn. It’s also gluten-free, allergen-friendly, kosher, and free of trans fat and cholesterol. Since 1996, the company has introduced lentil and corn snacks, Dry Roasted Edamame, Edamame Pasta and Seaweed Crisps. Seapoint Farms products are available on Amazon in retailers like Albertsons, Publix, Walmart, ShopRite and Wegmans, as well as online on Amazon and iHerbs.
"Seapoint Farms Introduces Vegan Crispy Snack: Mighty Lil' Crunchy Corn", The Shelby Report, February 21, 2022, © The Shelby Report
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Scotland’s Mackie’s Brand Is Expanding Capacity and Production

February 17, 2022: 12:00 AM EST
Perthshire-based crisp, popcorn and health snacks brand Mackie’s has seen sales boom during 2021 and now wants to take advantage of the revenue growth by doubling the size of its plant and expand production and distribution, although it acknowledges challenges from cost inflation and labor market pressures. Mackie’s launched several new products last year, and festive pack sales were strong during the Christmas period, up 47 percent on the year before. It has seen growth from the supermarket and convenience store channels, and from foodservice. 
Scott Reid, "Crisp maker Mackie’s at Taypack to double factory size and add more flavours after surge in sales", Scotsman, February 17, 2022, © JPIMedia Publishing Ltd
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GrandyOats Renamed, Expands Product Portfolio

February 16, 2022: 12:00 AM EST
Maine-based organic granola company GrandyOats is building on 2021 sales growth that saw revenues rebound to pre-pandemic levels by renaming the brand Grandy Organics and extending its product assortment. The company sells to retailers including Whole Foods, online sales now represent 30 percent of its total sales and it has moved from selling bulk granola to packaged products. CEO Aaron Anker said the pandemic forced the company to diversify and look at its communications, which are now more focused on digital ads, and lean more into online channels. It has decided too to raise prices between eight and 12 percent in response to input price inflation and supply chain problems.
Lori Valigra, "Iconic rural Maine granola company reinvents itself after COVID rebound", Bangor Daily News, February 16, 2022, © Bangor Publishing Company
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New Better-For-You Pea-Based Products From HA! Expected Soon

February 15, 2022: 12:00 AM EST
HA! (A Healthier Alternative) is launching a healthier version of HA! salty snacks that contain 11 grams of protein and 140 calories, more than competing pea-based snacks. Founder Justin Wiesehan says the brand is growing 20-30 percent online month-over-month as new platforms take the products. It is aims to enter retail in 2022, with some partnerships already lined up. Wiesehan said HA! completed testing for 10 new flavors, to launch later this year, and there are less immediate plans to enter new categories, such as cereals or even desserts. 
Dave Knox, "How HA! Plans To Change The Salty Snacks Aisle", Forbes.com, February 15, 2022, © Forbes Media LLC
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Kashi Launches Maple Waffle Crisp Cereal

February 15, 2022: 12:00 AM EST
Maple Waffle Crisp Cereal blends the taste and shape of a waffle with fiber and grains, and a hint of maple syrup and cinnamon. Each serving contains 4g of fiber, 22g of whole grains, as well as chickpeas. The products are available from select national retailers.
"New Kashi Maple Waffle Crisp Cereal Delights Families With Big Taste, Nostalgia & A Hidden Superfood", PR Newswire, February 15, 2022, © Cision US Inc
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Plant-Based Boosh Brand Acquires Beanfields

February 15, 2022: 12:00 AM EST
Vancouver-based Boosh has signed an agreement deal to acquire assets of Beanfields Inc. for $8 million in shares and a US$400,000 promissory note at 6 percent annual interest. Boosh also agreed to commit almost $1 million to Beanfields for working capital. The deal is expected to close mid-February 2022 and would make Boosh one of the world’s largest plant-based food companies. Beanfields makes gluten-free, vegan, non-GMO, vegan bean-based chips free of the top eight allergens, in eight flavors and received the 2019 "Rising Star Award" from the Natural, Organic, Sustainable and Healthy (NOSH) organization. NOSH also chose its June 2021 Rings line as the Best New Product for 2021. Boosh expects to benefit from substantial operational and cost synergies, but the article mentioned that “Beanfields' expenses have historically exceeded its revenue, though it had recently adopted big restructuring measures”. 
Uttara Choudhury, "Boosh acquires Beanfields, one of the fastest growing producers of plant-based snacks in the US and Canada", Proactive Investors (NA), February 15, 2022, © Proactive
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Popadelics, The New Vegan Snacks From Fun-Gal Snacks

February 15, 2022: 12:00 AM EST
Fun-Gal Snacks is launching Popadelics Crunchy Mushroom Chips, based on shiitake mushrooms that have been vacuum fried, to allow slower, lower-temperature cooking that means the mushrooms absorb less oil and retain more flavor, color, nutrients and texture. Revenues from the products will support the Fun-Gal Snacks Foundation, which is focused on health and wellness initiatives, such as research by the Johns Hopkins Center of Psychedelic & Consciousness Research into improved mental health. Popadelics will be available for pre-order via Indiegogo from February 22 and available at popadelics.com from April. 
"Fun-Gal Snacks LLC Launches Popadelics™ Crunchy Mushroom Chips", PR Newswire, February 15, 2022, © Cision US Inc
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Can Cold Oatmeal Compete With Chips?

February 14, 2022: 12:00 AM EST
Ashley Thompson, founder of Mush, believes oats can extend beyond breakfast, with cold ready-to-eat products in flavors like mixed berry and vanilla bean. Thompson thinks the products will appeal to snackers on-the-go or at home. The brand has seen annual growth of at least 100% since its 2017 launch. Other attempts to broaden the snack horizon include Brami, a range of marinated snacking beans, Hippeas chickpea “puffs”, and Harvest Snaps baked veggie snacks. A new line of pickled vegetables called Rick’s Picks is now sold in single-serve pouches for on-the-go snacking. IRI found that snacks sales in the 52 weeks to January 23 grew 6.9 percent to $30.5 billion, with growth in all snack categories, including potato chips (+3%) and dried meat (+21.3%). Snacks overall are showing strong growth, but Americans are more willing now to try new ideas, such as Brami’s lupini beans, inspired by the founder’s childhood trips to Italy. Phil Lempert, editor of SupermarketGuru.com, believes the new products pose a serious threat to the ore established brands for space on shelves. 
Charles Passy, "‘The world is snackifying’: Americans devour $30.5 billion in snack foods each year", Marketwatch, February 14, 2022, © MarketWatch, Inc.
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Good Crisp Completes Funding Round For Distribution Expansion

February 14, 2022: 12:00 AM EST
At the end of 2021, The Good Crisp Company announced closure of its largest funding round so far, to support a move into the conventional grocery channel. CEO Matthew Parry refused to say how much was raised, but it was more than the $5 million in May 2020. Investors included earlier participants and new ones. The chips launched in Kroger’s in January. Other retailers include H-E-B. Its cheese balls, introduced last year, will be sold in some 2,700 Walmart stores from March. The financing will also support its e-commerce expansion. 
"NOSHscape: The Latest Food Brand News", BevNET.com, February 14, 2022, © BevNET.com
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Young Entrepreneur’s Keto-Friendly Cereal Now In 15,000 Stores Nationwide

February 14, 2022: 12:00 AM EST
At just 17, Krishna Kaliannan was diagnosed with type 1 diabetes. In 2017 he launched Catalina Crunch keto-friendly cereals from a New York City apartment. The low-carb cereals and cookies can now be found on the shelves in over 15,000 stores including national chains like Kroger, Whole Foods, Costco, Target, Publix and Albertsons. Diagnosed in 2010, he found there were few crunchy cereal options for him, and he started by working on chocolate and cinnamon-flavored products, like the Coco Puffs and Cinnamon Toast Crunch he ate as a child. When he launched the brand, there was little competition, but not so now, with the big players also involved. He said that eating low carb and low sugar is the future, and not just for diabetics. The products use “Catalina Flour,” a blend of pea protein, potato fiber, guar gum, corn fiber and chicory root fiber. Some products also contain tapioca flour, sunflower oil, baking powder, salt and stevia extract. Each cereal serving offers 14 grams of carbs. 
Makaila Heifner, "Young CEO with Type 1 Diabetes Becomes ‘Cereal’ Entrepreneur", Healthline , February 14, 2022, © Healthline Media a Red Ventures Company
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Microwave Popcorn Sales “Explode” In Pandemic

February 9, 2022: 12:00 AM EST
Michael Ehmann, CEO of French popcorn maker Natais, which has annual sales of around €65 million, said the pandemic has hit the company’s sales in cinemas, but had boosted sales of microwaveable popcorn. The company supplies over 80 percent of French cinemas, even though international sales represent around 90 percent of its total sales. Sales director Helene Ricau said that “with the health crisis, microwavable popcorn has exploded.” Natais expects annual growth rates of 4-5 percent per year going forwards, as the European market reaches the mature stage attained by the U.S. But cinema sales have not yet recovered as customers forced to wear masks during the films. 
"Pandemic sets sales of microwavable popcorn a-pinging", France 24, February 09, 2022, via Agence France Presse -- English, © Agence France Presse/France 24
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One Natural Snack Producer Aims To Bring More Transparency For Customers

February 9, 2022: 12:00 AM EST
Colorado-based natural snack maker Quinn is launching a direct-to-consumer platform, which will include subscription services as well as greater transparency, allowing customers to trace ingredients back to their source. It is building on its Farm to Bag transparency efforts and a mission to “Be Better. Do Better” and focusing on agricultural partners that want to improve their practices. Quinn introduced the first non-GMO, organic microwaveable popcorn in the Pure Pop bag, which is made from compostable paper. It also launched the first whole grain pretzels, using gluten-free sorghum. The new DTC platform also sells 8-pack products such as Whole Grain, Gluten-free Sea Salt Twists and Sticks, as well as Dark Chocolate'y Peanut Butter Filled Pretzel Nuggets and Movie Night Popcorn Kits. Also available are 6-packs of the microwave popcorn.
Gill Hyslop, "Quinn gives consumers the one-click ability to follow its transparency story and stock up on natural snacks", BakeryAndSnacks.com, February 09, 2022, © William Reed Business Media Ltd
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New Non-HFSS Crisp Brand Launches In The U.K.

February 7, 2022: 12:00 AM EST
Simply Roasted, a Norfolk-based non-HFSS crisp brand, is launching exclusively in northern England through 27 Booths supermarkets. The line includes Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar and Black Truffle. The company has a patented roasting process using whole slices of potato, for crisps that contain half the fat and 25% less salt than traditional crisps.”
James Ridler, "Simply Roasted launches non-HFSS crisp range into Booths", Food Manufacture UK, February 07, 2022, © William Reed Business Media Ltd
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European Food Safety Authority Confirms Rejection Of Nestlé's Beta-Glucan Health Claim

February 7, 2022: 12:00 AM EST
EFSA has denied Nestlé’s claim that the oat and barley beta-glucan-fortified breakfast cereals, sold by the Cereal Partners Worldwide joint venture, could help reduce blood glucose increases after consuming the meal. The products include Fitness, Cheerios and Cocoa Puffs sold in the EU. Although it is accepted that beta-glucans can reduce the blood glucose response to eating, EFSA said that to obtain the effect claimed, 4g of beta-glucans from oats or barley should be consumed for each 30g of available carbohydrate per meal. Nestlé's application was based on just 1.3g of beta‐glucans per 25g of available carbohydrate, arguing that the cooking process would boost the effect of the beta-glucans. EFSA was asked to review its negative 2021 findings and has upheld that decision. 
Oliver Morrison, "EFSA upholds rejection of Nestlé's beta-glucan health claim for cereals", FoodNavigator.com, February 07, 2022, © William Reed Business Media Ltd
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Rhythm Superfoods Extends Plant-Based Snack Range

February 6, 2022: 12:00 AM EST
The Austin-based brand is showcasing its new Mushroom Crisps at the Winter Fancy Food Show this February in Las Vegas. The product launched nationally last fall at Kroger and Sprouts in two flavors: Sea Salt and Fire Roasted. The brand uses brown and white button mushrooms, crisped at a low temperature, to produce a umami flavor. They are non-GMO certified, gluten-free certified and Vegan-certified and contain Vitamins D, B2, B3 and B5 as well as Folic Acid and fiber. The Mushroom Crisps are available in a 2 oz bag. The company will also show their Cauliflower Bites, Broccoli Bites, Watermelon Slices, Kale Chips, Beet Chips, and Carrot Sticks.
Sarah Alexander, "Rhythm Superfoods Showcases New Mushroom Crisps At The Winter Fancy Food Show", Specialty Food Association , February 06, 2022, © Specialty Food Association, Inc.
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New Line Of Vegan And Non-GMO Pretzels Launched By Stellar Snacks

February 5, 2022: 12:00 AM EST
Stellar Snacks’ vegan, non-GMO, no-MSG pretzels are available in four flavors - Bold & Herby, seasoned with Roasted Garlic, Onion and Monk Fruit; Simply Stellar, with Sea Salt; Maui Monk, with Monk Fruit; and Sweet & Sparky, with Spicy Buffalo Seasoning and Monk Fruit. The Stella Braids are seasoned with salt imported from Italy, sweetened by monk fruit and baked with vegan butter. The products are available nationwide this month at Cost Plus World Market, Central Market in Texas, Whole Foods in Florida, Mariano’s in Chicago and Ralph’s in Los Angeles.
"Stellar Snacks Launches Your New Favorite Vegan, Non-GMO Project Verified Seasoned Pretzels", Specialty Food Association , February 05, 2022, © Specialty Food Association, Inc.
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Rule Breaker Snacks® Hits $100,000 Crowdfunding Level

February 4, 2022: 12:00 AM EST
The vegan, gluten-free, non-GMO, allergy-friendly, kosher, nut-free, snacks brand continues to seek investors after exceeding $100,000 in its first equity crowdfunding campaign on Republic. It aims to raise over $1 million. Chickpeas are the products’ main ingredient, which are available in both singles and bite formats. The company was founded by health journalist and health coach Nancy Kalish, and the snacks are available online and in over 3,500 physical locations in the U.S. The funding will support sales and marketing initiatives, distribution expansion nationally and internationally, and product innovation.
"Rule Breaker Snacks Reaches 100K Milestone In Equity Crowdfunding Campaign", EIN Presswire , February 04, 2022, © EIN Presswire - Everyone's Internet News Presswire™
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EnviroKidz Unveils New Kids Cereal

February 4, 2022: 12:00 AM EST
The Nature’s Path Foods subsidiary has introduced Rhino Rolls, a gluten-free and organic cereal made with whole oat and rice flour, sweetened with organic cane sugar and sprinkled with cinnamon and vanilla. It contains no artificial flavors, colors or preservatives, and each serving has 18g of whole grains. The products can be bought on Amazon as well as in retailers like Whole Foods Market, Kroger and Sprouts.
Sarah Straughn, "Nature’s Path launches new children’s cereal", Food Business News, February 04, 2022, © SOSLAND PUBLISHING COMPANY
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New Keto Cereal Brand, Incredi-Bowl, Available In Three Childhood-Inspired Flavors

February 3, 2022: 12:00 AM EST
Incredi-Bowl has launched in three varieties - Chocolate Crunch, Frosted Flakes and Honey Nut Hoops. The products are low in sugar, high in protein, keto-friendly and grain-free. Each serving provides at least 15g of protein, 7g net carbs, 2g total sugars and 8-9g total fat. The products are through the company’s website, other e-commerce retailers, and in grocery stores. 
"The Incredible Incredi-Bowl: The New Keto-Friendly Cereal Here To Save The Day", PR Newswire, February 03, 2022, © Cision US Inc.
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Mary’s Gone Crackers Extends Its Gluten-Free Offerings

February 2, 2022: 12:00 AM EST
Organic, gluten free and non-GMO cracker-maker Mary’s Gone Crackers has launched a new line of sweet treats, Mary's Gone Kookies Graham-style Snacks, in Sprouts and other outlets. The product comes in three flavors: Honey, Chocolate and Cinnamon. They should be on the shelves this quarter. The low-sugar, low-calorie Kookies add to the brand’s portfolio of Original, Super Seed and Real Thin Crackers. The company was established in 2004 and is based in Reno, Nevada.
"Mary's Gone Crackers Introduces Mary's Gone Kookies and Expands Their Iconic Gluten-Free Brand", PR Newswire, February 02, 2022, © Cision US Inc.
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BRB Popcorn Chips Launches In Four Flavours

February 2, 2022: 12:00 AM EST
Indian company BRB Chips is debuting BRB Popcorn Chips for snacking at home and away, including in cinemas. The range has four flavors - Golden Butter, Salted Caramel, Salsa and Cheese & Olive – and can be purchased on the company's website and at Amazon, as well as offline and online at the 24x7 convenience platform, The New Shop. Co-founder and CEO, Anuj Krishan, said “popcorn chips are the latest result of our product development engine, and we are extremely excited to bring this new product to the market.” The Popcorn Chips are healthier than traditional chips and are made using European popping technology rather than frying or baking. They are gluten-free, cholesterol- and trans-fat-free, and contain no preservatives or artificial flavors. BRB plans to invest around US$2 million in the coming months on marketing, additional capacity, and expanding distribution. The new product adds to the brand’s Popped Potato Chips, which is aimed at the country’s Gen-Z demographic that is transitioning from traditional and ethnic snacks.
"BRB Chips Unveils New Snacking Product 'BRB Popcorn Chips'", Indian Retailer , February 02, 2022, © Franchise India Holdings Ltd
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Good Source Snacks® Ancient Grains Addresses Hot Trends

February 1, 2022: 12:00 AM EST
The new Good Source Snacks Ancient Grains line contains grains in heart-healthy chocolate and superfoods. It is also low in sugar and calories and brings portion control and functional benefits. There are three flavors - Quinoa Crunch, Hemp Hearts and Simply Seeds – and each is all-natural, non-GMO, gluten-free and Fair Trade. John Byrnes, Founder and CEO, says the company is “in this for the long-term mission to help consumers 'Get Healthy, Stay Healthy and Enjoy Life.”
"Good Source Foods® Continues to Innovate with Expansion of Healthy Snack Line", PR Newswire, February 01, 2022, © Cision US Inc
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Nestlé Extends Its Non-HFSS Range With SHREDDIES® The Honey One

February 1, 2022: 12:00 AM EST
Nestlé Cereals’ new variant brings to 24 the company’s non-HFSS Nestlé Cereals brands and follows an announcement from the business that it has so far removed nearly 60 million teaspoons of sugar since 2003, and 3 million teaspoons of salt. 
"Nestlé Cereals unveils Shreddies The Honey One", conveniencestore.co.uk, February 01, 2022, © William Reed Ltd
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Granola Brand Purely Elizabeth Completes Series B Financing

January 31, 2022: 12:00 AM EST
New financing of $50 million will support innovation, a new category launch and efforts to build the core business and capacity in Boulder, Colo. The financing round includes the new SEMCAP Food & Nutrition division, Swander Pace Capital and Fresh Del Monte. The company’s founder and the investors see strong opportunities to expand its distribution network of over 15,000 retailers, building on a CAGR of over 50% for the past six years. It adds that it was a gamble to include ingredients like chia seeds when it set out over a decade ago, but it has paid off. For sweetener it uses coconut sugar, which retains nutrients such including potassium, magnesium, zinc, iron and B vitamins. The granola products have ancient grains, like amaranth and quinoa. 
Mary Ellen Shoup, "Purely Elizabeth closes $50m Series B funding round: 'There's an opportunity to double distribution'", FoodNavigator-USA.com, January 31, 2022, © William Reed Ltd
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Pandemic Changed UK Consumers’ Relationship With Breakfast Cereals

January 29, 2022: 12:00 AM EST
In a long article, the authors look at how lockdowns changed our relationship with breakfast. With breakfast eaten by 98 per cent of the U.K. population, according to Kantar, healthy breakfast options represent a massive opportunity. Although more people were eating breakfast at home during the pandemic, the meal was often taken later, and some consumers were cooking it rather than turning to cereals. The U.K. cereals category is dominated by the big brands. Darryl Burgess from Weetabix says they are backing their big brands this year and looking to bring in innovation after the successful launch of Weetabix Melts. It’s also reviewing pack sizes to optimize them for convenience retailers and the impulse channel. Another issue driving Weetabix’s innovation and communication efforts is impending HFSS legislation and the impact it will have on consumer preferences and expectations. All Weetabix-branded products, including its more indulgent options, are already HFSS compliant, and as a ban on HFSS promotions arrives, Weetabix wants to be sure retailers are ready to direct shoppers to healthy options.
Swati Rana, "The 2022 big breakfast opportunity for healthy sales", Asian Trader, January 29, 2022, © ASIAN TRADE PUBLICATIONS LIMITED/GARAVI GUJARAT PUBLICATIONS LIMITED
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TagZ Foods Focuses On Healthier Options, Attracts Investment

January 28, 2022: 12:00 AM EST
Indian startup TagZ Foods is aiming to expand internationally. Launched in 2019 and based in Bengaluru, it targets urban Gen Z consumers by offering healthier snacks. It launched with popped potato chips with 50 per cent less fat than fried chips, in two ranges: classic Indian flavours like Masala and Cream Onion; and international bar snacks, like Beer n Barbeque and Italian Wine n Cheese. The ranges contain no cholesterol, trans-fat, artificial colors, preservatives, palm oil or gluten. It recently launched a range of international gourmet dips, and it sells its products on its website, around 30 other online stores and in more than 2,000 physical stores nationwide. It identifies Pringles and KETTLE as its primary competitors in the premium potato chips category, and Cornitos and Doritos in the nachos category. It has raised close to $1 million from several investors. Most recently, it raised an undisclosed amount from Ashneer Grover of BharatPe and Namita Thapar, Executive Director of Emcure Pharmaceuticals. Ashneer Grover invested in the company on Shark Tank India, and Namita Thapar, another shark on the show, invested after the show was filmed. 
"Shark Namita Thapar Ashneer Grover Invests Undisclosed Amount In TagZ Foods", Business World, January 28, 2022, © BW BWDISRUPT
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Japanese Consumers Are Warming To Bug-Based Snacks

January 27, 2022: 12:00 AM EST
With growing demand among Japanese for bugs as food and a source of protein as well as nutritional and environmental benefits, the snacks category is looking at opportunities for marketing packets of insects on a mass scale. Today, specialist shops in the country sell options that contain a range of insects, but distribution is expected to expand. Crickets are a popular insect option with a long tradition as food in Japan, and Gryllus Co. is one food technology company, set up in 2019, to look at how best to incorporate them in foodstuffs. They are high in dietary fiber and vitamins, as well as calcium, magnesium, zinc and iron. A vending machine in the city of Kumamoto sells cooked insects like beetles, crickets and insect pupae as snacks, some coated in chocolate. 
"Japan: Why are bugs becoming big business in Japan?", Deutsche Welle (DW), January 27, 2022, © Deutsche Welle (DW)
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TSUMo Snacks Receives $4 Million In Seed Funding

January 27, 2022: 12:00 AM EST
TSUMo Snacks, a snacks brand that makes tortilla chips and cheese puffs infused with 10mg of THC per bag, raised $4 million seed funding led by a Casa Verde, a Los Angeles venture capital firm co-founded by Snoop Dogg. The snacks company is aiming to provide a product that stands out against a THC edibles market that typically offers chocolates, lozenges and gummies. TSUMo officially launched in September last year and sells its snacks in five flavors from Californian dispensaries. The products are currently in one-serving packs, but the company will debut multi-serving bags in February and will use the investment for product innovation.
Keerthi Vedantam, "Snoop Dogg’s Cannabis VC Firm Sparks Savory Edible Brand With $4 Million", Dot.LA, January 27, 2022, © Dot.LA
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Arnold Palmer Brand Brings Its Products To The Snacks Category

January 25, 2022: 12:00 AM EST
A brand named after legendary golfer Arnold Palmer is launching a range of premium snacks in February 2022 aimed at golfers and non-golfers alike looking for a healthier option. Four products make up the line: Protein Nut Blend, Healthy Heart Blend, Grille Room Mix - Sweet and Salty, and Grille Room Mix - Santa Fe Spiced. All come in 2-ounce single-serve packs and larger stand-up packs. Edward Kelly, Jr., President of Arnold Palmer Snacks, said the brand is leveraging the traits of the golfer, such as quality, creativity, fun, energy and inspiration. 
"Arnold Palmer Brand Enters Snacking Category", Globe Newswire , January 25, 2022, © GlobeNewswire, Inc
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Seven Nascent Brands Form New Alliance To Limit Sugar Consumption

January 24, 2022: 12:00 AM EST
The Alliance to Control Excessive Sugar is a joint project from seven emerging brands: Enlightened, HighKey, Koia, Lemon Perfect, Olipop, Super Coffee and Three Wishes. ACES is looking for other brands to join, to help its mission to encourage consumers to choose products containing zero-calorie sweeteners, like stevia and monk fruit. The ACES chair, Jimmy DeCicco, Super Coffee’s CEO, says that aim is to convince consumers that low-sugar food and beverages don’t necessarily have to be low in taste too. The coalition claims to have removed 34 million pounds of sugar from products, but that’s just a small fraction of the 84 billion pounds consumed by Americans in 2021. Consumers can apply for product discounts and suggest brands that might want to join. One of the brands, HighKey from Orlando, Fla., manufactures low-carb cookies, cereal and baking mixes, and Three Wishes from New York makes grain-free ready-to-eat cereal.
Monica Watrous, "Emerging brands form alliance to reduce sugar consumption", Food Business News, January 24, 2022, © SOSLAND PUBLISHING COMPANY
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Not A Trace Makes Allergen-Free Snacks And Crackers For Coles In Australia

January 24, 2022: 12:00 AM EST
Coles, the Australian supermarket chain, awarded A$400,000 to Melbourne-based and family-run Not A Trace to make allergen-free products for the ‘Coles I am free from’ range. Not A Trace said the grant, which comes from the Coles Nurture Fund grant, will help “bring to life an array of new savoury snacks and crackers.” Coles expanded its range of health foods range last year and integrated gluten-free options for cereals and other categories.
Rakshnna Pattabiraman, "Melbourne family business launches allergen-free range in Coles", Inside FMCG, January 24, 2022, © Octomedia Pty Ltd
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Brits Are Moving To Healthier Cereal Choices, Away From Products High In Sugar

January 22, 2022: 12:00 AM EST
A lockdown boom for cereal sales during the pandemic has come to an end, according to Kantar data, but a possibly more serious and enduring challenge is looming for sugary cereals – restrictions on the promotion of HFSS products. Kellogg’s has revamped it Oatibix range to highlight its nutritional benefits. For non-HFSS Weetabix, nothing is changing but it is reformulating its kids' cereal portfolio with all but one of the five bestsellers becoming non-HFSS this year. BY the end of 2022, some Nestlé cereals will contain as much as 16% less sugar and half the salt. Eat Natural is using ingredients like dried fruit and honey to provide much of the sweetness, but some sugar is retained. HFSS is not the only health focus for shoppers in the U.K. ‘Natural and wholesome’ was the only cereal segment to see growth in the past year, benefiting brands like Naturya, which last month added products to its functional breakfast range in December. Alpen launched high-fiber Oat Blend bars last fall and Kellogg's added three high-fiber non-HFSS products to the Wheats line. Another segment that did well out of the pandemic was 'quick eats' but has seen sales plunge. 
Megan Tatum, "A spoon less of sugar: cereals including on the go category report 2022", The Grocer, January 22, 2022, © William Reed Business Media Ltd
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Alpina Productos Alimenticios From Colombia Unveils Dried Cheese Snacks

January 21, 2022: 12:00 AM EST
EnWave Corporation announced that Alpina, which was EnWave’s licensed partner, has launched Alpina Snacks, a dried cheese snack range, in Colombia. Alpina has an exclusive license to use EnWave's Radiant Energy Vacuum dehydration technology in the country. Alpina Snacks is targeting consumers in the region seeking heathier snack and clean labels. The range contains 100% dehydrated cheese, in three variants: Dutch (Edam), Parmesan and Sopó. Alpina will use its existing distribution channels - specialty health, airports, online and traditional grocery retail. EnWave has signed 49 royalty-bearing license agreements for the REV™ technology.
"Major Colombian Dairy Company, Alpina, Launches REV,, Dried Cheese Snacks Nationwide in Colombia", GlobeNewswire, January 21, 2022, © GlobeNewswire, Inc.
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Magic Spoon Wants To Deliver Grown-Up Cereals

January 21, 2022: 12:00 AM EST
The brand is seeking to bring consumers’ childhood flavor classics to healthy adult cereals. The company is launching two new flavors: Honey Graham and Oatmeal Cookie. The former evokes graham cracker snacks - a sweet and mild flavor with 5 grams of net carbs and 14 grams of protein – and the latter is an adult take on cookies and milk, with 4 grams of net carbs and 14 grams of protein. Both are limited edition, and neither have artificial ingredients. Magic Spoon is not yet available in stores but can be bought online via a subscription.
Kate Hagan Gallup, "Magic Spoon's New Flavors Are Perfect For Cookie Lovers", Mashed.com, January 21, 2022, © Static Media
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Ingredients Are Key To Healthier Snack Sales This Year

January 20, 2022: 12:00 AM EST
According to conveniencestore.co.uk, snacking is a potentially important category for store owners to exploit, buoyed by several market trends. Demand for convenient snacks is returning as the pandemic unwinds, but consumers are looking for brands that will help them snack more healthily, even if it means they must pay a bit more. This is particularly true at this time of the year, as they seek options that can help them achieve 2022 goals. A major function consumers seek is weight loss, but with a sustainable diet. Stores can help by signposting products that are high in protein. Consumers are also looking for an energy boost, especially in the context of getting fitter, and are increasingly interested in gut health. Plant-based options are another major attraction, with January becoming Veganuary. Research found that trying vegan changed the eating habits of most, with almost three in 10 staying on a vegan diet. 
"Why a focus on ingredients is key to successfully grow healthy snacks in 2022", conveniencestore.co.uk, January 20, 2022, via KIND Snacks, © William Reed Business Media Ltd
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Plant&Co. Announces Expansion In The Distribution Of Holy Crap Cereals

January 20, 2022: 12:00 AM EST
The health and wellness company, which focuses on plant-based foods, has announced it is extending distribution of its Holy Crap breakfast cereal to Fortinos, an Ontario supermarket chain with 23 stores, owned by Loblaw. The brand’s sales have been growing strongly - 38% in the second half of 2021 and 45% in the fourth quarter versus the previous quarter. The brand offers five variants - Apple Cinnamon, Natural (Skinny B), Blueberry Apple, Maple + Gluten-Free Oats, and Mango Coconut. All contain certified organic, non-GMO, kosher and gluten-free ingredients, and are free from major allergens.
"Plant&Co's HolyCrap(TM) Expands into 23 Fortinos Locations Across Ontario as Cereal Division Business Plan Delivers +38% Growth H2'2021", Newsfile Corp. , January 20, 2022, © Newsfile Corp.
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Paulig Snaps Up Spanish Tex Mex Snacks Brand

January 19, 2022: 12:00 AM EST
Liven’s European Tex Mex and snacking business, based in Spain, has been acquired by Paulig. The deal is expected to strengthen the two companies’ position to grow the Tex Mex and snacking categories in Western Europe. Both companies are family-owned. Paulig’s products are available in 70 countries. Liven is a Catalan company that manufactures snacks, microwave popcorn, tortillas and tex-mex products, for itself and private labels. Its specialty snacks are made from corn, vegetables, grains and pulses.
"Paulig acquires Liven, an innovative Spanish based snacks company to accelerate growth in Tex Mex and snacking categories", Paulig Group, January 19, 2022, © Paulig Group
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Kellogg’s Launches Special K® Brown Sugar Cinnamon

January 19, 2022: 12:00 AM EST
Each serving of the new Special K® Brown Sugar Cinnamon contains 100% of the daily value of 10 essential vitamins and minerals: Zinc, Vitamin B6, Vitamin B12, Vitamin E, Iron, Thiamine, Riboflavin, Pantothenic Acid, Niacin and Folate. The flakes are made with whole grains. The nationwide launch this month includes a 12.5-ounce box at $4.19. The 18.3-ounce box will retail at  $5.29.
"Doing What's Delicious Just Got A Nutritious Upgrade Thanks To New Kellogg's® Special K® Brown Sugar Cinnamon", KELLOGG , January 19, 2022, © KELLOGG CO.
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Peel + Pour Popcorn Cups Is Opopop’s Newest Product

January 19, 2022: 12:00 AM EST
Opopop Popcorn has launched Peel + Pour Popcorn Cups in a reusable silicone microwave bowl. They can be bought online and come in four flavors: Salty Caramel, Like Buddahh, Vanilla Vanilla, and Lightly Salted. The brand, which debuted last year, has expanded distribution to include Foxtrot Markets, Nordstrom, and williams-sonoma.com. 
"Opopop, Creator of Flavor Wrapped™ Popcorn Kernels, Debuts Peel + Pour Popcorn Cups", PRNewswire, January 19, 2022, © Cision US Inc.
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