August 31, 2021: 12:00 AM EST
The Eat Right Movement of the Food Safety and Standards Authority of India, which originally focused on reducing sugars, sodium, and saturated fats in snacks and candy, is now promoting immunity boosting ingredients. The relatively recent emphasis emerged during the pandemic, and now India’s food companies are adding healthy ingredients such as whole grains, vegetables, and micronutrients to their products, including children's foods. An example is Lil' Goodness, a children’s food and nutrition brand that is targeting deficiencies of vitamins B, C, D, zinc, calcium, Iron, protein, as well as an excess of unhealthy fats and carbs. The company’s product lines include savory snacks (multigrain puffs, veggie crackers made with real veggies) and sweet snacks such as prebiotic chocolates.
Nandita Vijay, Bengaluru, "Snacks and sweets take a healthy twist as Eat Right Movement gains importance during pandemic", Food And Beverage News, August 31, 2021, © Food And Beverage News
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