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Moonshot Snacks’ Eco-Friendly Mission

May 13, 2022: 12:00 AM EST
Sustainability is at the heart of Moonshot Snacks' mission and is incorporated in every aspect of its business. Since its launch in 2020, Moonshot has been carbon neutral, mainly achieved through regenerative agriculture, which includes supporting new topsoil creation and working with farmers who have built soil health into their cultivation methods. In addition, 75 percent of Moonshot’s supply chain is within Washington state, reducing carbon emissions. Its crackers are produced in a LEED-certified facility that runs on renewable energy and its boxes are made with 100 percent recycled materials and are recyclable. Moonshot is continuously looking for ways to further reduce its environmental impact, including experimenting with using post-consumer recycled plastics for its packaging. For its climate mission and taste, Moonshot won the Expo West Virtual 2021 NEXTY Award for Best New Savory or Salty Snack.
Melissa Kvidahl Reilly, "Moonshot Snacks at the forefront of eco-friendly food innovation", New Hope Network, May 13, 2022, © Informa Markets, a trading division of Informa PLC.
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UK Company Burts Snacks Launched Limited-Edition Chip To Support RNLI

May 12, 2022: 12:00 AM EST
UK chip company, Burts Snacks, has launched a limited-edition Prawn Cocktail flavor in partnership with the Royal National Lifeboat Association. 5p from each pack (up to max £10,000) will be donated to the RNLI to help the charity save lives at sea and keep Britain's coastlines safe. The pack features an image of a lifeboat and is available for sale on its website, in cafes and in Costa Coffee stores. Burts Snacks has worked with RNLI since 2021, when it relayed its water safety message on its Sea Salt and Sea Salt & Malt Vinegar flavors.
William Telford, "Snack firm launches new crisp to support RNLI", Western Morning News, May 12, 2022, © Reach PLC
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Canadian Popcorn Company Purplesful Launches With A Social Purpose

May 10, 2022: 12:00 AM EST
Canadian snack company Purplesful has recently launched with its purple kernel popcorn. Purplesful claims substituting yellow corn for purple corn provides higher levels of antioxidants and contributes to a fluffier and creamier texture. Purplesful’s popcorn is also gluten free, plant-based and contains 0g of trans fat. Purplesful is also driven by a social purpose, as it pledges to donate 25% of its profits to charities that support the education and health of underprivileged kids. It also partners with local purple corn farmers in Peru to provide support. The popcorn is available in family-sized packs in two flavors: sea salt and vegan cheddar. They are currently available at Loblaws, independent grocers and natural food stores across Canada. Later this month, Purplesful will also expand into Sobeys, Canadian Shopper Drug Mart and Metro, with plans to launch in the US in the fall and with more products expected. 
Nithya Caleb , "A purple snacks with a purpose", Food in Canada, May 10, 2022, © Annex Business Media
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Joyfull Bakery Expands to Sprouts Farmers Markets With Exclusive New Parmesan Crisp Flavor

May 9, 2022: 12:00 AM EST
Artisan Parmesan Crisps brand Joyfull Bakery announced its products will be soon available at the deli department at all Sprouts Farmers Market stores. Sprouts will carry Joyfull Bakery’s Original and Everything Parmesan Crisps, as well as its newest flavor, Jalapeño. While Joyfull Bakery is sold in regional retailers, Sprouts Farmers Market is the first national retailer for Joyfull Bakery. 
"Joyfull Bakery Parmesan Crisps Expands to Sprouts Farmers Markets With an Exclusive New Flavor", NOSH, May 09, 2022, © BevNET.com, Inc.
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AMG Snacks’ Energy Bites Sees Success Post-COVID

May 6, 2022: 12:00 AM EST
Since its rocky start during COVID, AMG Snacks and its Energy Bites have recently started to gain traction. Founded in Boston in December 2019, AMG Snacks found it difficult to get into grocery stores due to the uncertainty of the pandemic. Instead, it found business in local juice bars and coffee stores. After persisting through the pandemic, AMG’s Energy Bites can now be found in over 200 grocery stores nationwide, including Whole Foods and other health food stores. Its Energy Bites are made of simple, plant-based ingredients and contain healthy fats, fiber and protein to sustain energy. Its bites are available in eight flavors, including Almond Chai, Espresso, Chocolate Coconut, and Cherry Pistachio. 
Grant Welker , "She built a business making healthy snacks she couldn't find in stores", Boston Business Journal (Massachusetts), May 06, 2022, © American City Business Journals
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Food Tech Company HUNGRY Acquires BFY Snacks Company NatureBox

May 5, 2022: 12:00 AM EST
Food tech company HUNGRY recently announced its complete acquisition of the healthy snack foods retailer NatureBox. HUNGRY has experienced rapid growth since the COVID-19 pandemic, emerging as the industry leader in business catering and employee lunch programs in 11 major U.S. cities. NatureBox is a California-based online retailer that sells and delivers healthy brand and private-label snacks. Its popular SnackPass corporate product enables customized snacking favorites for employees in large or small offices, both on-site and remotely. HUNGRY has acquired the company to increase its national reach and upgrade its better-for-you options for clients. The acquisition marks the company’s third major acquisition in the past three years, following LocalStove and Ripe Catering.
"Food Tech Behemoth HUNGRY Acquires Healthy Snacks Company NatureBox", PRWeb, May 05, 2022, © Vocus PRW Holdings, LLC.
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Kallø Launches Veggie Cake Minis

May 4, 2022: 12:00 AM EST
Ecotone UK snack brand Kallø is expanding its Veggie Cakes range by launching Veggie Cake Minis. The plant-based snacks are made from lentils and peas and are high in protein and fiber. The snacks are also HFSS-compliant and come in two flavors: Beetroot & Balsamic and Spinash & Pesto. The Minis range aims to target consumers looking for on-the-go snacks as they return to traveling and commuting. Kallø’s Veggie Cakes Minis are set to roll out nationwide in 22 gram single bags for 90p each.  
Gill Hyslop, "What’s trending in 2022: Jubilee popcorn, first-to-market functional salad topper and HFSS-compliant cookies and veggie cakes", Bakery and Snacks, May 04, 2022, © William Reed Ltd
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Nature’s Heart Launches Non-HFSS Crunch Snacking Range

May 4, 2022: 12:00 AM EST
Nestlé-owned snack brand, Nature’s Heart, has rolled out a range of non-HFSS savory snacks labeled ‘Crunch’. The range is made of flavored edamame, peas, broad beans and seeds and contains 12 grams of protein and 8 gram of fiber per serving. It is available in three flavors: Sea Salt & Pepper Crunch, Chilli & Lemon Crunch, and Smoky BBQ Crunch. Nature’s Heart joined Nestlé’s brands in 2018 when it acquired its parent company, Terrafertil, in order to increase its presence in healthier food & beverage categories. 
Daniel Woolfson, "Nature’s Heart launches non-HFSS Crunch snacking range", The Grocer UK, May 04, 2022, © William Reed Ltd
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KP Snacks Unveils New TV Campaign For Tyrrells Lentil Crisps

May 4, 2022: 12:00 AM EST
KP Snacks brand Tyrrells has launched its first TV ad campaign to promote its line of Lentil Crisps. Launched late last year, Tyrrells Lentil Crisps are currently available in 80 gram sharing bags in two flavors: Sour Cream & Onion and Sweet Chilli & Red Pepper. Its TV campaign uses old black and white film footage and playfully incorporates brightly colored, oversized pictures of the snack. The advertisement emphasizes the claim of offering 30 percent less fat than regular potato chips to tap into the growing better-for-you snack trend. Running until 23 May, the campaign will be broadcasted across VOD services, including ITV, All 4, Sky and STV.
"KP Snacks Unveils New Campaign For Tyrrells Lentil Crisps", KAM City, May 04, 2022, © EMR-NAMNEWS Ltd.
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Trader Joe's Launches New Papadum Crisps

May 4, 2022: 12:00 AM EST
Grocery store chain Trader Joes has expanded its plant-based snack range with its lentil and chickpea Papadum Crisps. The crisps are inspired by the traditional Indian deep-fried chickpea cracker, but Trader Joe's version also includes lentils and cumin. It is also fried in rice bran oil, which contains vitamins, antioxidants and zero trans fats. 
Lauren Rothman, "Trader Joe's New Lentil And Chickpea Crisps Have Fans Curious", Tasting Table, May 04, 2022, © Static Media
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Filipino BFY Snack Brand Tough Banana Launches Mental Resilience Program

May 4, 2022: 12:00 AM EST
Filipino Banana Jerky brand Tough Banana now offers a mental resilience program. Tough Banana sees this program as a natural extension to its health snack due to the interconnectedness between physical and mental wellness. The mental resilience program was co-developed with psychologists and guidance counselors and is customizable for individuals, schools, and companies based on specific goals. It is a four-part course that focuses on growth mindset, mental toughness, and turning frustration to motivation. Modules are also available for subjects on team communication and trust building. A total of 40 employees from two company clients have completed the program since its inception in November 2021. 
Patricia Mirasol, "Health snack brand offers mental resilience program too ", Business World Online, May 04, 2022, © BusinessWorld Publishing
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Indiana Mushroom Farm Sees Local Success With Mushroom Jerky

May 4, 2022: 12:00 AM EST
Indiana-based mushroom farm Woods & Stems has seen local success with its vegan mushroom jerky. The snack has been embraced by both vegetarian and meat-eating locals, and the farm now uses more of its mushroom crop for its jerky than it sells fresh. The jerky is handmade by boiling sliced mushrooms, marinading them for two days then dehydrating. It comes in four flavors: orange habanero, cherry teriyaki, naughty pickle and chili lime. 
"A new snack is trending in area, and this time it's not deep fried", The Evansville Courier & Press, May 04, 2022, © Gannett
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Irish Premium Tortilla Blanco Niño Gets Gold At Free From Food Awards 2022

May 3, 2022: 12:00 AM EST
Blanco Niño’s Ancient Grain Blue Corn Tortilla Chips with Toasted Amaranth was awarded gold at the recent Free From Awards in the Savoury Snacking category. The brand, based in Clonmel, Tipperary, is new to the U.K. market and includes three flavours: Lightly Salted, Chilli & Lime and Ancient Grain. Each batch of the tortilla chips takes three days to make, using nixtamalization, an ancient process used by the Aztecs. The amaranth is sourced from heritage farmers in Milpa Alta, Mexico City. Blanco Niño tortilla chips are gluten free, kosher-certified, vegan friendly, and there are no preservatives or additives. Several new products are slated for this launch this year and next. 
"'Intriguing and unique,' Tipperary’s Blanco Niño Blue Tortilla Chips win Gold Award", Tipperary Live, May 03, 2022, © Iconic Media
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Moon Cheese Bites Extends Into Kroger Nationally

May 3, 2022: 12:00 AM EST
100 percent cheese snack brand Moon Cheese Crunchy Cheese Bites is expanding by securing distribution to 1,800 Kroger stores nationwide. There are four flavors: Cheddar Believe It, Garlickin' Parmesan, White Chedda Black Peppa, and Oh My Gouda. They are made with 100 percent real cheese and contain 10-12 grams of protein and up to 2 grams of carbs. Used as salad toppings, they are keto-friendly and gluten free. 
"Moon Cheese® Crunchy Cheese Bites Land at Kroger", PR Newswire, May 03, 2022, © Cision US Inc
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Student Launches Meal Worm Granola

May 2, 2022: 12:00 AM EST
A student from the University of Denver has introduced 'Illegal Oats' Granola, based on meal worms. The product comes in three flavors: chocolate, orange-cranberry and honey nut. Clare Whetzel wanted a healthier alternative to grocery store granola and came up with a formulation based on insect powder for a school competition. Whetzel received a grant to develop the idea, and the product is now on sale at the Co-op store in Denver, with distribution extending to Highlands Farmers Market in May.
Kristian Lopez, "University of Denver student launches own brand of insect-based granola", The Denver Channel, May 02, 2022, © Scripps Media, Inc.
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Popped Chips From Modern Plant Based Foods Extends To 130 More Canadian Stores

April 28, 2022: 12:00 AM EST
Vancouver-based Modern Plant Based Foods Inc.’s Snacks from the Sun popped chips have secured distribution at a further 130 stores in Canada, and the company says this is just the beginning, with plans to expand further in Canada and into the U.S. The products are made with “all-natural potatoes, whole grains, and seasonings, then popped.” They are vegan and free of gluten, cholesterol and saturated fat, and are available in six flavors: Sour Cream and Chive, Sea Salt, Cracked Pepper, Tangy Barbecue, Salt and Vinegar, and Nacho Cheese. The company offers a range of plant-based products, such as meat- and dairy-free options, soups and vegan snacks. 
"Modern Plant Based Foods' Popped Chips Expands Into An Additional 130 Retail Stores Across Canada", Canada NewsWire, April 28, 2022, © CNW Group Ltd. A Cision company
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Australians Can Now Buy New Freedom Oats Low-Gluten Oat Porridge

April 28, 2022: 12:00 AM EST
Good Food Partners launched the Freedom Oats line of low gluten oat porridges in Australia. There are two varieties: Original and Honey Porridge. Both are low in gluten and naturally sweet, and contain less than 5 grams of sugar per serving. The products are dairy free. GFP general manager Innovation & Growth, Honi Cervi, said the brand responded to “a real gap in the market when it came to low gluten, mainstream oat options, and at the same time we identified a growing demand from consumers with varied levels of intolerance or those avoiding gluten for lifestyle reasons”. Freedom Oats can be bought in Coles and independent supermarkets.
Pippa Haupt, "Good Food Partners taps into low gluten market", Food & Drink Business, April 28, 2022, © Yaffa Daemon
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New Outlets Open Up For Mozaics Real Veggie Chips

April 28, 2022: 12:00 AM EST
Planting Hope’s Mozaics™ Real Veggie Chips brand will be available in 28 Saker ShopRite stores in north-eastern U.S. states. Saker ShopRite will sell three flavors - Sea Salt, BBQ and Salsa - in 3.5-ounce bags from early May. The products contain 3 grams each of plant protein and dietary fiber, and contain no cholesterol or trans fats. They are vegan and non-GMO, and certified kosher and gluten-free.
"Planting Hope Secures New Distribution for Mozaics(TM) Real Veggie Chips Into Saker ShopRite Stores", ACCESSWIRE, April 28, 2022, © ACCESSWIRE
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Gwyneth Paltrow Adds Her Voice To Those Praising Top Seedz

April 27, 2022: 12:00 AM EST
The actress recently commented on Top Seedz, a company based in Buffalo, N.Y., as part of an April 2022 Instagram story, saying she “can't live without you.” Top Seedz makes handmade gourmet seed crackers and roasted seeds. In a video posted by Paltrow, she said “When you’re paleo, these crackers are pretty much everything.” Top Seedz launched in 2017. The organic, vegan, gluten-free snacks are available online and in stores in the state.
Samantha House, "Gwyneth Paltrow ‘can’t live without’ crackers made in Upstate NY", newyorkupstate.com, April 27, 2022, © Advance Local Media LLC
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Second Nature Brands Joins Capvest Portfolio

April 26, 2022: 12:00 AM EST
Private equity firm CapVest Partners LLP has acquired Michigan-based Second Nature Brands, which makes premium better-for-you treats and snacks, such as Kar's Nuts and Second Nature Snacks. It focuses on health-conscious consumers’ demand for products meeting nutritional and lifestyle trends. The Second Nature Snacks brand, for example, offers natural, non-GMO premium snacks and trail mixes for on-the-go lifestyles. 
"CapVest Acquires Second Nature Brands, the US Based Creator of Premium Snacks and Treats", Business Wire, April 26, 2022, © Business Wire
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Whisps Cheese & Pretzels Bites Launched In The U.S.

April 26, 2022: 12:00 AM EST
The Whisps cheese crisps brand introduced a new cheese snack, Whisps Cheese & Pretzels Bites. The products contain 100 percent “real” aged Parmesan and cheddar cheeses and clean label pretzels. John Ghingo, CEO of Whisps, said “the pretzel-and-cheese combination isn't new, but what is new is our obsession with bringing real cheese to the pretzel category.” The range includes three flavors: Cheddar, Honey Mustard and Everything, and each serving contains no sugar, 7 grams of protein, and represent a source of calcium. They will be available at Kroger and on Amazon.
"Whisps Introduces the First Pretzel Made By Cheese People on National Pretzel Day", PRNewswire, April 26, 2022, © Cision US Inc
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Overnight Oats Brand Launches At Kroger

April 25, 2022: 12:00 AM EST
MUSH, a plant-based, ready-to-eat overnight oats brand, is launching nationwide at over 1,000 Kroger stores. Its flavors are Blueberry, Vanilla, Dark Chocolate and Apple Cinnamon, and are sold in 5-ounce cups in the chilled aisle. MUSH’s retail expansion follows growth in club with Costco Clubs. Launched six years ago, MUSH uses a small number of simple ingredients. It’s free of dairy, gluten and added sugar. MUSH is now available online and around 11,000 stores nationwide, including Whole Foods Market, Target, Publix and Albertsons.
"MUSH - THE READY-TO-EAT OVERNIGHT OATS BRAND - LAUNCHES NATIONWIDE AT KROGER", PR Newswire, April 25, 2022, © Cision US Inc.
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‘Wet Chips’ Find A Following In Japan

April 25, 2022: 12:00 AM EST
Calbee's Nure Jaga (translated as 'wet potato') look like regular chips but are sticky to the touch and described as soft and chewy. Nure Jaga are apparently based on a chewy rice cracker, Nure Senbei, invented in 1960 by Yuji Yokoyama, a confectionery shop owner in Choshi, Chiba Prefecture. These rice crackers attained unexpected success and today are a popular accompaniment to green tea. Calbee is hoping to emulate this success with its wet chips.
Gill Hyslop, "Will Calbee's 'wet chips' become the next big snack?", BakeryAndSnacks.com, April 25, 2022, © William Reed Ltd
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Northern Ireland’s Kestrel Foods Rises To Increased Demand For Plant-Based

April 25, 2022: 12:00 AM EST
Kestrel Foods, based in Craigavon, Northern Ireland and best known for the Forest Feast range of dried fruits, nut snacks and trail mixes, has acquired Just Live a Little, a granola breakfast and snack food business based in Portaferry. The brand will support Kestrel Foods’ growth in the plant-based food category. Just Live a Little was founded in 2012 and is sold in Waitrose, Ocado and Tesco, but also exports to Asia and Europe. Kestrel Foods exports to 26 countries with a portfolio that includes Forest Feast and ACTI-SNACK, and distribution in retail, foodservice, e-commerce and travel retail. ACTI-SNACK targets the fitness market with mixed fruit, nut and seed snacks in resealable packs. 
Sam Butler, "Kestrel expands in Craigavon to meet demand for plant based foods", News Letter, April 25, 2022, © JPIMedia Publishing Ltd.
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UK Snacks Startup Targets Middle East

April 23, 2022: 12:00 AM EST
Seawood Agogo, launched in 2019 in Grimsby, a coastal town in the northeast of England, has closed a distribution deal with Lulu Group, which is based in Abu Dhabi and has stores across the UAE. Expansion to other countries in the region is on the cards. The brand plans to develop new products and sees a recovering hospitality sector as a good opportunity. As well as seaweed, the product’s other “functional ingredients are really healthy, and low sugar”, according to the owners, as well as vegan-friendly. 
David Laister, "Seaweed snack start-up gets big retail break in Middle East", Business Live (UK), April 23, 2022, © Reach plc
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Snacking Takes Ground From Traditional Meals

April 21, 2022: 12:00 AM EST
Research by The Hartman Group has found that Americans have changed their eating habits as the pandemic eases, with more people eating snacks early in the morning and late at night. Last year, 23 percent of respondents said they eat early morning snacks, rather than breakfast, up from 20 percent in 2019, before the pandemic. 22 percent eat late night snacks or meals, up from 19 percent in 2020 and almost back to the 24 percent before the pandemic. Americans eating traditional breakfast fell to 59 percent in 2021 from 63 percent in the previous year. Adults eating lunch dropped from 67 percent in 2020 to 62 percent last year. Those eating dinner went from 80 percent to 75 percent in 2021. Renee Wheeler from The Hartman Group said the shift to early morning and late evening reflects consumers returning to “some sort of pre-pandemic routine in terms of going to work outside the home and seeking out evening social life." Wheeler added that although “pretty much everyone eats breakfast, the demographics of early morning snack occasions skew towards millennials, parents, urbanites, those who are employed full-time and with higher household income levels". Although the changes create opportunities for snack manufacturers and retailers, there will be increased competition from restaurants as consumers seek to socialize more, but Wheeler suggests that manufacturers can counterbalance this with healthier, culinary-driven products that can be prepared quickly and easily.
Elizabeth Crawford , "Early morning and late night snacking rise as traditional breakfast, lunch dip", FoodNavigator-USA.com, April 21, 2022, © William Reed Ltd
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Better-For-You Snacks Are Gaining Traction

April 21, 2022: 12:00 AM EST
The COVID-19 pandemic has accelerated the move to healthier foods and beverages, with startups and challenger brands disrupting the category. PeaTos founder, Nick Desai, says the main driver for this is access to information. Consumers are better informed, and this puts pressure on food companies and regulators. Shaunak Amin, founder and CEO of SnackMagic, says new brands, many launched online, are “more holistic lifestyle brands”, but “taste is always king…brands should strike the right balance between marrying good taste with function, innovative brand messaging and sustainability.” Nick Desai said “PeaTos has always looked to bridge the gap between our desire for tasty and fun snacks with our desire to be better about nutrition,” and that the brand wants to eliminate the need for a compromise. According to SnackMagic’s CPGpulse data, consumers want to try new products but stay close to well-known formats. Shaunak Amin said that while it’s “important to explore new flavors”, there should be “a familiar form factor.” 
Audrey Altmann, "Better-for-you brands are disrupting the snacks category", Smartbrief, April 21, 2022, © SmartBrief, is a division of Future US LLC
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Snacking Is Ripe For Innovation Focused On Benefits And Sensory Experience

April 20, 2022: 12:00 AM EST
In an interview with FoodIngredientsFirst, Harbinder Maan from the Almond Board of California, says the “snacking space is seeing increased competition that is challenging brands to offer a nexus of nutrition benefits and new sensory experiences”, and that flavor is a key driver. As pandemic restrictions ease, snacking at home has waned. David Deeley, insights manager at Kerry Group, said there is more demand for out-of-home snacking and “we are seeing a revitalized demand for smaller, on-the-go formats.” John Powers from ADM said people are looking for convenient snack options to incorporate in their lives. Sonja Matthews, at Glanbia Nutritionals, believes consumers now expect snacks to both taste good and provide health benefits with protein fortified snacks growing in popularity. Maan thinks consumers may seek “permissible” or “better-for-you” indulgence, with a more mindful snacking approach, and that busy lifestyles mean snacks “with mood benefits have recently emerged to satisfy consumers who are using food to contribute to their mental wellness”. Maan promotes almonds for this benefit. Deeley says Kerry is seeing demand for “snacks and treats as part of a balanced lifestyle, from a mental well-being perspective, offering security and stability in an otherwise unpredictable world.” Powers believes consumers want snacks to support their emotional needs, and that flavor and texture play a significant role here, with consumers drawn to familiar tastes. Consumers also want to try something new, such as snacks with regional spice blends, or new textural experiences, such as “crunchy snacks, gooey candies and cooling sensations from ingredients like mint,” according to Powers. Matthews sees growing interest in snacks that improve focus, boost energy or provide calming benefits. 
Andria Kades , "Snacking: The return of out-of-home snacks, the rise of protein fortification and healthy indulgence", FoodIngredientsFirst.com , April 20, 2022, © CNS Media BV
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KP Snacks Makes Plans To Help Retailers Navigate HFSS Regulations

April 19, 2022: 12:00 AM EST
KP Snacks is marking all wholesale boxes of its non-HFSS products with a clear ‘non-HFSS’ label. This marking will help retailers navigate the wholesale aisle and locate products free from restrictions on positioning and promotions. In-store staff can also benefit by making it easier for them to arrange and replenish non-HFSS stock. KP Snacks has also developed a step-by-step HFSS retailer guide to provide tips for optimizing retailers’ fixtures to prevent lost sales as they adapt to the new regulations. The label and retailer guide will roll out ahead of the enforcement of HFSS legislation in October 2022.
David Shrimpton, "KP labels its non-HFSS snacks and issues retailer guide on new rules", Talking Retail, April 19, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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Eat Real Snacks Launches In Australia Via NuTree

April 19, 2022: 12:00 AM EST
UK-based snack brand Eat Real has recently been added to the NuTree portfolio for distribution in Australia. NuTree will initially sell Eat Real’s 10 best-selling SKUs, which include Hummus Chips, Lentil Chips, Quinoa Chips, Quinoa Puffs, and Veggie Straws. All of Eat Real’s snacks are free from all 14 declarable allergens and are made with alternative ingredients such as lentils, quinoa, chickpeas and vegetables. 
Deborah Jackson, "UK based Eat Real snacks launches in Australia", Convenience & Impulse Retailing, April 19, 2022, © Convenience & Impulse Retailing
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Keto Brand Catalina Snacks Sees Growth Amongst Consumers Without Dietary Needs

April 19, 2022: 12:00 AM EST
Keto snacks company Catalina Snacks is seeing fast growth and proving that 'keto' has broader consumer appeal beyond low-carb diet followers. Founded in 2017 as a direct-to-consumer brand, Catalina Snacks built up a loyal base of consumers looking for low-carb snacks to fit their dietary needs. It has since grown a more diverse following and attracted consumers without dietary needs but with interest in reducing carbs and sugar. Founder Krishna Kaliannan accredits this to the widespread popularisation of the keto movement that has educated consumers on the harms of eating high-carb and sugar diets. Catalina Snacks has 22 SKUs across three product categories of cereals, cookies, and snack mixes. All its products contain low sugar and high fiber and protein by using a mix of pea protein, potato fiber, non-GMO corn fiber and chicory root fiber combined with sugar alternatives such as stevia, monk fruit, and allulose. Catalina Snacks products are sold in over 15,000 stores nationwide including Kroger, Whole Foods Market, Costco and Target. According to the company, Catalina Snacks has become the #6 fastest-growing natural brand in the conventional channel registering 381% year-over-year growth. It is also reportedly the #1 selling SKU and #4 brand by dollar sales in the natural cereal channel.
Mary Ellen Shoup, "Keto in focus part three: Catalina Snacks CEO... 'The majority of our audience just want to eat less sugar and fewer carbs'", FoodNavigator-USA.com, April 19, 2022, © William Reed Ltd
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Pulse-Based Snacks Continue To Grow In Popularity

April 18, 2022: 12:00 AM EST
Pulse-based snacks are gaining ground within the long-standing, grain-free snack market. Prominent examples include longstanding chickpea-based snack brand Hippeas and the UK’s new lu-based hummus brand Tarwi Foods. While there are multiple alternatives to wheat and rice such as cassava, nuts and root vegetables, pulses are gaining popularity due to its high nutritional value. Pulses contain high levels of protein and fibre and can reduce the fat content of formulations by bulking it out. Pulses also have the potential to improve the texture and shelf life of products. Therefore, pulses align well with health-focused consumers, especially those prioritizing more sustainable, plant-based protein. Despite their growing presence, pulse flours represented only 0.9% of the 2021 global flours market. However, the global pulse ingredients market is predicted to reach $3.06 billion by 2032, growing at a CAGR of 5.2%. Peas are predicted to be the dominant pulse option for manufacturers in the future. 
"Pulse-based snacks continue to gain ground as a functional choice", Ingredients Network, April 18, 2022, © Informa Markets, a trading division of Informa PLC
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The Struggles Of Reformulating HFSS-Friendly Chips

April 17, 2022: 12:00 AM EST
Chip brands, including as Walkers and Golden Wonder, are reformulating existing products and launching new ones to avoid upcoming HFSS regulations in October. However, making chips HFSS-friendly has proven difficult as they are normally fried in oil and covered in salty seasonings. To overcome these challenges, companies are changing cooking method, using potato alternatives and adapting seasonings. Manufacturers have been experimenting with different cooking methods long before the announcement of HFSS regulations. KP Snacks' Popchips launched in the UK a decade ago and air-pops dried potato and rice to create its lower-calorie snacks. Companies have also looked to vegetables and pulses as an alternative to potatoes. Hippeas has been air-popping chickpeas since 2016 and KP brand Tyrrells recently launched two low-fat lentil chip lines. However, these efforts must be met with changes to the chip seasoning, as most of them are high in sugar and salt. Some flavors like salt & vinegar avoid sugar but make up for it by having lots of salt. On the other hand, cheesy and smoky chips flavors tend to have a high sugar content. Spicy and chilli-based seasonings tend to be non-HFSS friendly as its intense flavor reduces the need for added sugar and salt.  


Some brands are choosing not to go through the trouble of making products non-HFSS. For example, Kettle Foods has decided against reformulating its core line for now. There is still uncertainty over how well non-HFSS chip lines will sell, even if they can be promoted. Many consumers are sceptical of BFY snacks and tend to purchase chips as an indulgent treat, knowing it isn’t a healthy option. However, the long-term hope is that the new wave of non-HFSS ranges will gradually change consumer tastes and behaviors. 
Niamh Leonard-Bedwell, "A better behaved crisp: crisps category report 2022", The Grocer, April 17, 2022, © William Reed Ltd
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Jaipur Startup Gladful Creates Protein Snacks For Children

April 15, 2022: 12:00 AM EST
Jaipur startup Gladful was founded in 2020 with the aim to create convenient protein foods and snacks for children. Gladful started by selling cookies made of peas, rice and milk protein available in a variety of flavors – including Indian masala, ajwain, almond and butter garlic. In February, it launched its second product, Sprouted Chilla-Dosa mix available in Beetroot and Spinach varieties. At the end of last year, Gladful raised an undisclosed amount of funding in a seed round led by Antler India. These funds will go towards expanding Gladful’s reach and product range. Its products are available online on its website, or on Amazon, Cred, Flipkart, and smaller marketplaces like One Green and LBB. The startup faces competition from other companies in India’s fast growing healthy snacking market such as Snackible, The Green Snack Co and Habbit Health.
Amisha Agarwal, "[Startup Bharat] How Jaipur-based Gladful aims to provide tasty protein snacks for children", Yourstory.in, April 15, 2022, © YourStory Media Pvt. Ltd.
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Transparent Labs Launches Uncut Protein Cereal

April 15, 2022: 12:00 AM EST
Transparent Labs recently released its Uncut Protein Cereal which contains 20g of protein per serving. The gluten-free protein puffs are made of rice starch, milk protein concentrate and medium-chain triglycerides and are sweetened with monk fruit extract, stevia, and allulose. The milk protein concentrate contributes to the cereal’s high protein while the MCTs provide high fat content. The brand says the high protein and fat levels create a satiating breakfast while supporting muscle growth, metabolic function, and energy levels throughout the day. Uncut Protein Cereal is currently available on Transparent Labs’ website in two flavors: Cocoa Crunch & Fruity Splash. Each box retails for $14.99 for 8oz, the equivalent four servings. 
"Transparent Labs Uncut Protein Cereal Reviews - Is It Worth Buying?", Homer News (Alaska), April 15, 2022, © Black Press Inc.
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Singapore-Based Brand Fupi Launches Beancurd Skin Sticks

April 14, 2022: 12:00 AM EST
Singapore snack brand Fupi launched beancurd skin sticks in two flavors: Thai Green Curry and Seaweed Wasabi. The sticks mark a new format for the brand, which previously only sold beancurd skin crisps in three flavors: Sichuan Mala, Hot Pot Tomato and Nyonya Laksa. Founded in 2020, Fupi takes a modern twist on traditional Asian beancurd by making it more accessible and introducing new flavors. Its products are vegan, low carb, and high in dietary fiber. Fupi snacks retail at $5.20 a bag and can be bought in stores in Singapore and online on its website and Amazon. 
"Fupi Has Thai Green Curry And Seaweed Wasabi Beancurd Skin Sticks—Shiok Snacks For Your Netflix Seshs", Eatbook, April 14, 2022, © Eatbook
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ECB And KP Snacks Warned Over Junk Food Ads Targeting Under-16s

April 13, 2022: 12:00 AM EST
The UK's advertising regulator, the Advertising Standards Authority, has banned two adverts for The Hundred cricket tournament following public complaints they promote unhealthy eating to under-16s. The ASA sent a warning to the England and Wales Cricket Board and sponsor KP Snacks; both companies assured the ASA it would not happen again. The first ad was an email sent by the ECB to people on its database who had bought an under-16 ticket or indicated they had children in their household. The email offered free bats and balls and featured a bright, colorful cartoon image of cricket players accompanied by logos for The Hundred and KP Snacks brand McCoy's crisps. The second ad was a paid-for post on KP Snack’s Butterkist UK's Instagram account, which featured a picture of its Crunchy Toffee Popcorn alongside a cricket bat and ball. Sustain’s Children’s Food Campaign and Food Active were behind the public push to ban these ads. These complaints are part of their larger mission to bring new food and drink advertising restrictions and to eradicate HFSS food sponsorship of sports.  
Josie Clarke, "ECB and KP Snacks warned over junk food ads targeting young cricket fans", The Independent (United Kingdom), April 13, 2022, © The Independent
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LesserEvil Acquires Plant-Basd Bar Brand R.E.D.D

April 13, 2022: 12:00 AM EST
BFY snack brand LesserEvil announced it has acquired a majority stake in plant-based bar brand R.E.D.D. Founded in 2010, R.E.D.D. has built a growing business on its low sugar, high protein and fiber bars. The deal is LesserEvil's first acquisition and will allow the company to enter the snack bar category. R.E.D.D.’s high-quality health bars align with LesserEvil’s mission to make healthy, sustainable and less processed snacks. LesserEvil will take over R.E.D.D.’s production at LesserEvil's Connecticut facility and integrate the bars into its broader portfolio of snacks. This may lead to updates in R.E.D.D’s products’ taste, ingredients, texture and packaging. 
"LesserEvil Acquires R.E.D.D., Expanding Product Offering Into Bars", Business Wire, April 13, 2022, © Business Wire
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Kellogg’s Decreases Salt Content In Special K By 20%

April 11, 2022: 12:00 AM EST
Kellogg's has cut the salt content across the Special K range by an average of 19.8%, meaning five of its seven products are now non-HFSS. Salt has been used in Special K to add flavor and enhance other ingredients. To maintain flavor, Kellogg’s used new equipment and techniques that consider how people's taste buds react to flavors and said it tested the new recipe with shoppers, of which 59% said they preferred the new recipe. This reformulation follows a series of moves from Kellogg's to make its products non-HFSS ahead of government regulations. This includes decreasing salt and sugar from its ranges as well as launching new non-HFSS cereals such as a trio of Wheaties flavors, which launched in October 2021.
Daniel Woolfson, "Kellogg's slashes Special K salt content by nearly a fifth", thegrocer.co.uk, April 11, 2022, © William Reed Ltd
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Pladis Launches Non-HFSS Mini Cheddars Nibblies

April 9, 2022: 12:00 AM EST
British snack manufacturer Pladis has launched a non-HFSS version of its Mini Cheddars, named Mini Cheddars Nibblies, which are designed to replicate the original Mini Cheddars but with 75 calories per portion and 30 percent less fat. Nibblies will launch in multipacks and sharing packs in two flavors - Cheddar & Smoked Paprika and Double Gloucester & Chive. 
Daniel Woolfson, "Mini Cheddars get 'reinvented' with 30% less fat Nibblies NPD", The Grocer, April 09, 2022, © William Reed Ltd
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Quevos Prepares To Enter National Retail Market

April 8, 2022: 12:00 AM EST
Egg white crisp company Quevos is preparing to enter the national retail market. Quevos appeared on Shark Tank at the beginning of 2021 and received a deal from Daniel Lubetzky, the founder of KIND Snacks. Since the deal, Quevos has made steady growth - expanding its manufacturing facililties and reaching over $3.2 million in lifetime sales. It currently sells its low-carb, high-protein chips on its website and in-store in GNC, Wegman’s, and Illinois branches of Whole Foods. In preparation for the jump to retail, Quevos has updated its packaging and changed its recipe to improve the taste and texture of its snack chips.
Tony Dobrowolski, "A year after getting a deal on Shark Tank, Williams grad Zachary Schreier hopes to expand his company Quevos to national retailers", The Berkshire Eagle (Pittsfield, Massachusetts), April 08, 2022, © The Berkshire Eagle
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New Snack Launches In UK

April 7, 2022: 12:00 AM EST
Proper Snacks has rolled out a Properchips multipack range, following its launch in both sharing and singles formats. The launch is motivated by the growing multipack market as more customers are traveling again and looking for healthier, on-the-go snacking options. The multipacks are available in two flavors - Salt & Vinegar and Barbecue – and contain under 70 calories per pack. They are currently available in Ocado, ASDA, Tesco, Morrisons and Waitrose, retailing at £1.79 for five 14 gram bags.  In addition, Fairfields Farm has completed its transition to a fully plant-based range with the vegan reformulation of its Cheese & Onion chips. The transition to an all-vegan brand follows the increased demand for plant-based snacks and Fairfield’s successful vegan Bacon & Tomato and Rib of Beef flavors. The company is initially launching its reformulated Cheese & Onion chips in 40 gram bags, with a sharing 150 gram pack to follow in May. The product will be sold in the East of England Co-op, independent retailers nationwide, and Fairfields Farm’s online website for carbon neutral delivery. 
Gill Hyslop, "What's trending in 2022: KIND releases 'its tastiest protein bar yet', Just Desserts ramps up indulgence and AirSnax bursts onto the UK scene", BakeryAndSnacks.com, April 07, 2022, © William Reed Ltd
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Tayto Reformulates Brands And Launches New Non-HFSS Snacks

April 6, 2022: 12:00 AM EST
Northern Irish chip manufacturer Tayto Group is reformulating its brands and launching new non-HFSS snacks. It will reformulate two non-HFSS Golden Wonder products next month and will release new line 'Ringos Puffs' in BBQ and Sweet Chilli flavors. Tayto will also reformulate its other snacks including Spicy Bikers and Tangy Toms before the end of the year. 
Niamh Leonard-Bedwell, "Tayto reformulates brands and launches new non-HFSS snacks ahead of clampdowns", thegrocer.co.uk, April 06, 2022, © William Reed Ltd
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Valeo Makes Upmarket Tortilla Brand Manomasa Non-HFSS

April 6, 2022: 12:00 AM EST
Valeo Snackfoods has reformulated core lines of its upmarket tortilla brand Manomasa to make them non-HFSS. The reformulated lines are expected to launch later this year. It follows a series of moves from Valeo to make its products non-HFSS compliant, including fully reformulating its Metcalfe popcorn line and launching a new bread snacks line via its Kettle Foods brand. Valeo’s marketing director Russell Tanner hinted that more non-HFSS snacks are to come from the company. 
Niamh Leonard-Bedwell, "Valeo reformulates upmarket tortilla brand Manomasa to be non-HFSS", thegrocer.co.uk, April 06, 2022, © William Reed Ltd
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Mondelez’s Snacking Future

April 6, 2022: 12:00 AM EST
According to Mondelez SnackFutures VP, Brigette Wolf, consumers are looking for healthy and diverse snacking options. During COVID, Mondelez saw sales in its core business of cookies and crackers rise as customers sought out familiar comfort foods. Wolf finds that customers are now looking to expand their snacking routines and discover new brands and products. COVID also contributed to the already growing trend of healthy snacking as consumers became more conscious of their wellbeing and immunity. To better tap into emerging snack trends, Mondelez launched its innovation arm SnackFutures in 2018. Since its launch, SnackFutures has developed new in-house brands (Dirt Kitchen Snacks, CaPao) and invested in others (Uplift Food, Hu). Last year it started CoLab, a startup program for early-stage, mission-driven brands that helps build start-ups by connecting them with internal and external resources at Mondelez. This year’s class include Popcorn for the People, Moonshot, Yolélé and Nunbelievable. 
Mary Ellen Shoup, "Mondelez SnackFutures VP talks future of snacking: 'I think COVID shocked our systems in a lot of ways'", FoodNavigator-USA.com, April 06, 2022, © William Reed Ltd
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Master Food Lab Launches Crowdfunding Campaign

April 6, 2022: 12:00 AM EST
Master Food Lab, contract manufacturer of healthy snacks, announced the launch of their equity crowdfunding campaign via the StartEngine platform. This crowdfunding campaign will offer an opportunity for investors to buy direct ownership in the company. The growth capital round will provide Master Food Lab with the resources to increase factory footprint, add machinery, hire more employees and increase production output. Master Food Lab currently produces products for brands with distribution in stores such as Walmart and Big Lots. Its products include snacks such as cookies, brownies, spreads and edible cookie dough.
"Master Food Lab Announces Launch Of Crowdfunding Campaign Via Startengine", PR Newswire, April 06, 2022, © Cision US Inc.
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Kestrel Foods Acquires Vegan Granola Brand Just Live A Little

April 6, 2022: 12:00 AM EST
Plant-based snacks manufacturer Kestrel Foods has acquired vegan and non-HFSS granola brand Just Live a Little. The brand sells granola, trail mix and granola bars in UK retailers Waitrose, Ocado and Tesco. Kestrel Foods already owns vegan granola and snacks brand Acti-Snack, along with its dried fruit and nuts brand, Forest Feast. Kestrel Foods said the deal would expand upon Kestrel Foods’ portfolio and is a step toward the company’s "ongoing commitment to becoming an innovative leader in the plant-based snacking market."
Niamh Leonard-Bedwell, "Kestrel Foods acquires vegan granola brand Just Live a Little", The Grocer, April 06, 2022, © William Reed Ltd
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Popchips Announces Brand Overhaul

April 6, 2022: 12:00 AM EST
BFY snack brand Popchips has announced a complete brand overhaul, including updated packaging design and the debut of two new flavors. Popchips’ brand update follows better consumer understanding from in-depth market research. Its new packaging is bolder and more modern and includes playful typography and bright colors on a black backdrop. Popchips’ two new flavors, Fiery Buffalo and Fully Loaded, were inspired by consumer demand for exciting and flavorful healthy snacks. The new flavors are currently available online at Popchips.com, Amazon, and Kroger stores nationwide.
"Salty Snack Brand Popchips overhauls its branding and launches new flavours", PotatoPro , April 06, 2022, © Food Innovation Online Corp./PotatoPro
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Walkers’ New Non-HFSS Plan Receives Backlash From Fans

April 5, 2022: 12:00 AM EST
Walkers has followed in other brands’ footsteps by releasing plans to introduce non-HFSS alternatives ahead of UK government restrictions. Walkers states it will change its Walkers Baked, Doritos Dippers and Popworks products so they are not considered HFSS. The company also plans to invest £35 million over the next three years into healthier product lines. This will include developing new products as well as reformulating some of its existing ranges. Walkers aims to make at least half of its sales from non-HFSS or low-calorie snacks by 2025, but alterations to its iconic products risk upsetting its loyal fanbase. In the wake of Walkers’ new launch of its '45 per cent less salt' chip range, fans have taken to Twitter to describe the alternatives as ‘terrible’ and ‘rubbish.’ Other fans have pledged to not buy the low-salt alternative and instead buy ‘proper’ chips. Despite this backlash, Walkers claimed the new non HFSS range has performed strongly in consumer taste testing.
James Robinson, "Walkers changes recipes of Doritos Dippers, Baked, AND Popworks to slash salt, fat and sugar - but devastated fans say they want 'proper crisps' and slam 'terrible' healthy new flavours", Daily Mail Online, April 05, 2022, © Associated Newspapers Ltd
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India’s Breakfast Food Brand Mamafeast Is Growing

April 3, 2022: 12:00 AM EST
In December 2020, Indian retail sales and execution company NextGApex released Mamafeast, a range of healthy yet affordable breakfast foods made in India. The brand currently sells cornflakes, fruit & nut muesli, peanut butter and hazelnut chocolate spread that are all vegan and gluten-free. Mamafeast was created to increase the accessibility of breakfast products made in India within the country’s growing, yet Western-dominated, breakfast cereals market. Its products are currently available in over 30 towns, 25,000 stores and online retailers such as Amazon.com, Flipkart.com and Snapdeal.com. NextGApex is planning to expand the range to over 200 towns and 100,000 stores by the end of 2023. 
"NextGApex launches made-in-India breakfast range brand ‘Mamafeast’ to provide nutrition within budget", APNNEWS, April 03, 2022, © APNNEWS
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