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Walkers Launches New Campaign For 100 Calorie Multipacks

August 15, 2022: 12:00 AM EST
Walkers is broadcasting its marketing campaign that highlights its multipacks – including Wotsits, Quavers, French Fries, Squares, and now Monster Munch - contain less than 100 calories per pack. The campaign will run until the 9th of October across TV, shopper, digital, out-of-home and social channels. Additionally, Walkers is planning a social media competition where consumers will have the chance to win £1,000 when they send in their best surprised face. 
"Walkers' surprising new campaign highlights sub-100 cal family favourites", Grocery Trader, August 15, 2022, © Grandflame Ltd
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Burts Snacks Unveils Popcorn Range

August 15, 2022: 12:00 AM EST
Premium chip brand Burts Snacks has added popcorn to its snacking portfolio. The popcorn is hand cooked in small batches and provides a healthier, low-calorie option for consumers. The range debuted with two flavors, Lightly Salted and Sweet & Salty, and will be available in UK retailers from September. The launch comes after Burts’ new brand identity and new product additions in March.
Niamh Leonard-Bedwell, "Premium crisps brand Burts Snacks adds popcorn duo", The Grocer, August 15, 2022, © William Reed Ltd
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Bear Reformulates Non-HFSS Alphabites Cereal To Improve Taste

August 12, 2022: 12:00 AM EST
Fruit snacking brand Bear has reformulated its non-HFSS Alphabites cereal to improve its taste. The reformulation also comes with new look packaging that better aligns with its other ranges. Reformulations of the original flavors – Multigrain and Cocoa – will be available in Sainsbury’s, Waitrose, and Ocado by the 15th of August. 
Niamh Leonard-Bedwell, "Bear relaunches non-HFSS Alphabites cereal duo to improve taste", thegrocer.co.uk, August 12, 2022, © William Reed Ltd
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Indulgent Snacks Seeing Growth During Inflation

August 12, 2022: 12:00 AM EST
Both better-for-you and more indulgent snack categories have grown since COVID-19, as many consumers seek more healthful options or reward themselves with treats. The COVID-19 pandemic propelled the health foods market due to the increased focus on wellness and immunity. However, as inflation rises, indulgent snacks are driving more growth than other segments of snacking as consumers turn towards affordable treats in lieu of more expensive rewards. 
Mark Hamstra , "Consumers torn between health and indulgence in snack foods", Supermarket News, August 12, 2022, © Informa USA, Inc.
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Pioneer Woman Enters The Snack Market With Nut Mixes

August 11, 2022: 12:00 AM EST
The Pioneer Woman, a lifestyle brand from author and television personality Ree Drummond, is introducing its first line of snack mixes. The snack mixes combine nuts with confections and seasoning and come in three varieties – Pecan Sticky Buns, A Knock You Naked and Spicy Cowgirl. Pecan Sticky Buns features honey roasted pecans, white chocolate mini cups, and cinnamon sugar caramel coated puffs; A Knock You Naked mixes caramel popcorn and salted pecans with mini brownies, dark chocolate, milk chocolate caramel-filled mini cups and coconut cashews; Spicy Cowgirl features almonds, cashews and pecans coated in cocoa powder, cinnamon and cayenne pepper, plus mocha filled dark chocolate cups, and white chocolate. The sweet and salty snacks join The Pioneer Woman’s growing line-up of grocery products, which include frozen meals, pasta sauces, barbecue sauces and pet treats. The Pioneer Woman snack mixes are available exclusively at Walmart for $4.98 per 7-oz bag.
Sam Danley, "Pioneer Woman enters the snack aisle", Food Business News, August 11, 2022, © SOSLAND PUBLISHING COMPANY
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Ecuadorian Snack Company The Inca Trail Expands To USA

August 8, 2022: 12:00 AM EST
Premium Ecuadorian food company The Inca Trail has announced its launch in the US. The Inca Trail offers a variety of products including Dried Crunchy Shrimp Snacks, Dried Andean Cheese Snacks, and Cured Beef Sirloin. Its products use quality ingredients that are sourced from the rainforests of South America. 
"The Inca Trail, an Innovative Ecuadorian Food Venture, expands its footprint in the USA", The Inca Trail, August 08, 2022, © The Inca Trail
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Venture Catalysts Back Let’s Try Snacks

August 8, 2022: 12:00 AM EST
Earth Crust Pvt Ltd-owned healthy snack brand Let’s Try has secured an undisclosed amount of seed funding from Venture Catalysts, an integrated incubator and accelerator. The round saw participation from Kiran Kumar, former Head of Pepsico India, and Prateek Sabharwal, ex-Pepsico's Kellogg's director. With a growth of 40 times annually, Let's Try wishes to reach 10 million households within the next two years. 
Teena Jose , "Let's Try Raises Undisclosed Seed Fund From Venture Catalysts", Entrepreneur.com (India), August 08, 2022, © Entrepreneur Media, Inc.
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Sea Moss And Jellyfish Chips Grow In Popularity

August 8, 2022: 12:00 AM EST
Alternative seafood ingredients such as jellyfish and sea moss are gaining popularity due to their nutritional value and low environmental impact. Sea moss, or Irish moss, is a reddish algae which grows abundantly on rocks of the coast of Britain, Ireland and North America. The food has become popular on social media and by celebrity endorsers due to its benefits for the gut, brain and heart. Sea moss is rich in phytochemicals, dietary fiber, omega-3 fatty acids and is sold in dried, gel and capsule form. Sea moss-infused products are also coming to retailers; Selfridges’ new Feel Good Bar currently sells a sea moss chocolate shake and Tesco sells a vanilla-flavored sea moss canned drink. Jellyfish chips have been pioneered by scientists at the University of Southern Denmark, who compare the snack to pork rinds. They make jellyfish chips by soaking jellyfish in pure alcohol, drying them out and then adding salt and vinegar. The snack is zero calorie and high in protein, magnesium, iron, choline and vitamin B12. It has been endorsed by Sainsbury’s, which highlighted it in a recent future foods report. In addition to being nutritious, both sea moss and jellyfish are highly sustainable as they grow abundantly in the ocean and require no fresh water, land or fertiliser to produce. 
Sarah Rainey, "From jellyfish crisps to sea moss smoothies: are you brave enough to eat the new sea food?", The Spectator, August 08, 2022, © The Spectator (1828) Limited
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Kellogg’s Will Not Appeal After UK High Court Ruling On HFSS Regulations

August 6, 2022: 12:00 AM EST
Kellogg's legal challenge to the UK government’s HFSS regulations has failed, and the company will not appeal. The company is continuing its non-HFSS reformulations and product launches. Special K is undergoing reformulation this year to become non-HFSS, and Kellogg's is removing 10 percent of sugar and at least 20 percent of salt from its kids' cereals to make them non-HFSS in the same timeframe. The company is vague about what proportion of its cereal sales are expected to be HFSS, but its Crunchy Nut, Frosties and Krave cereal will continue to be HFSS. 
Jimmy Nicholls, "Will HFSS rules lock up cereal growth?", The Grocer, August 06, 2022, © William Reed Ltd
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Epicurium Launches Snacks From Seven Additional Brands

August 5, 2022: 12:00 AM EST
This month, UK-based online wholesaler Epicurium will launch healthy, functional snacks from seven new brands. The ranges include vegan protein brand Misfits, convenience breakfast range Fuel 10K, fruit and nut packs from Forest Feasts, high fiber snack brand Gut Stuff, vegan chocolate snacks from Livia's, protein brand Pulsin and plantain chip brand Purely Plantain. Fuel10K and Forest Feasts are now available to order on Epicurium’s website whilst Misfits, Gut Stuff, Livia's, Pulsin and Purely Plantain will launch on the August 15.
Pooja Shrivastava, "Epicurium launches seven on-trend impulse range", Asian Trader, August 05, 2022, © ASIAN TRADE PUBLICATIONS LIMITED/ GARAVI GUJARAT PUBLICATIONS LIMITED
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SHORE Expands Its Seaweed Chips Into Holland & Barrett And Booths Stores

August 4, 2022: 12:00 AM EST
Scottish seaweed snack brand SHORE will expand its Seaweed Chips into 450 Holland & Barrett and 24 Booths stores from August 15. SHORE’s Seaweed Chips are plant based and non-HFSS and are made from a mixture of seaweed, quinoa, corn, yellow pea and potato. The chips come in three flavors: Lightly Salted, Sweet Sriracha and Peking Duck.  
Brian Donnelly, "Seaweed snacks firm wins contracts with supermarkets and health food shops across UK", Herald Scotland, August 04, 2022, © A Gannett Company. Newsquest Media Group Ltd
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Confetti Makes Its Veggie Chips With Upcycled Vegetables

August 4, 2022: 12:00 AM EST
Singaporean start-up Confetti makes its Veggie Chips with unsellable vegetables such as purple sweet potatoes, radishes, carrots and mushrooms. The chips are minimally processed and are cooked using low heat to help retain their nutrients. The chips come in a variety of flavors including Tandoori Curry, Green Curry, Teriyaki BBQ and Summer Truffle. 
Michael Hemsworth , "Baked Nutrient-Dense Snack Chips", TREND HUNTER , August 04, 2022, © TREND HUNTER Inc.
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Spoon Cereals To Partner With Big Black Door

August 4, 2022: 12:00 AM EST
Vegan granola brand Spoon Cereals has appointed Leeds-based marketing consultancy company Big Black Door to accelerate its growth. Big Black Door was founded by former Weetabix Head of Marketing, Gareth Turner, earlier this year. Big Black Door will work to grow Spoon Cereals beyond its existing listings in major retailers, which include Waitrose, Ocado and Tesco. 
Stephen Chapman, "Agency founded by ex-Weetabix Marketing Head to promote Spoon Cereals", Prolific North, August 04, 2022, © Prolific North
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KP Snacks Launches Cricket Campaign

August 3, 2022: 12:00 AM EST
KP Snacks, the Official Team Partner of The Hundred, is taking a cricket roadshow on tour across the country this summer as part of its ‘Everyone In’ campaign. The ‘Everyone In’ roadshow aims to get more local communities active through cricket. It will include free batting, bowling and catching skills sessions with former England stars including Eoin Morgan and Fran Wilson. Throughout August, the experience will travel across six cities: Manchester, Leeds, Nottingham, Birmingham, Cardiff and Southampton. The roadshow is part of KP Snacks’ commitment to get people active through cricket over the course of their 5-year partnership with The Hundred.
Tony Corbin, "KP Snacks launches cricket roadshow", Talking Retail , August 03, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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NZ-Based Start-Up QB Expands Its Just Cheese Snacks Nationwide

August 3, 2022: 12:00 AM EST
New Zealand start-up QB has expanded its keto Just Cheese snacks nationwide into 147 New World supermarkets. The expansion comes after Just Cheese won the FoodStarter 2022 award. The puffed cheese snack is made of 100 percent cheese and is targeted at those following a low-carb, high-fat and high-protein keto diet. QB Just Cheese snacks are only available in one cheese flavor, but the start-up is experimenting with new variations. 
Emily Brookes, "The keto snack we didn't know we were waiting for", stuff.co.nz, August 03, 2022, © Stuff Limited
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Henderson’s Relish Unveils Hendo’s Chips

August 1, 2022: 12:00 AM EST
Henderson’s Relish has launched its HFSS-compliant Hendo’s chips. The new vegan chips are made with soya and potato and are flavored with Henderson’s core tamarind and cayenne-based sauce. The launch comes more than a decade since Yorkshire Crisps added a Henderson’s Relish variant. The partnership between the two suppliers came to an amicable end three years ago, and Henderson’s decided to launch its own snack aligned with the brand. Hendo’s chips are currently available in Sheffield pubs, sandwich shops, wholesalers, and retailers, including Booker, Parfetts, Morrisons, and Premier. National listings are set for September.
Daniel Selwood, "Henderson’s Relish unveils HFFS-compliant Hendo’s crisps", thegrocer.co.uk, August 01, 2022, © William Reed Ltd
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ELEAT To Launch Its Non-HFSS Cereal In The UK

August 1, 2022: 12:00 AM EST
UK brand ELEAT is launching its non-HFSS cereal on its website this month. The cereal is vegan and gluten-free, with each 50g serving containing more than 12.5g protein, 10g of fibre, and less than 1.5g of sugar. It is made with a plant-based protein blend of sunflower and soy protein, together with rice and chickpea flour. ELEAT is launching with four flavours – Chocolate Triumph, Cinnamon Sensation, Vanilla Thriller and Strawberry Blitz. The cereal comes in two packaging formats: 250g multi-serve resealable pouch (RSP £7/250g) and 50g single-serve pack (RSP £2.20/50g). ELEAT will be carrying out sampling campaigns online and across the country.
"Debut For New Healthy Cereal Brand", KAM City, August 01, 2022, © EMR-NAMNEWS Ltd
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Pecan Nation Wins NCA’s 2022 Most Innovative New Product Award

August 1, 2022: 12:00 AM EST
Pecan Nation recently won the National Confectioners Association’s 2022 Most Innovative New Product Award for its Cinnamon Roasted Pecans. Pecan Nation credits its success to its proprietary flavoring process and convenient 4oz ‘Grab N’ Go’ packages. In addition to the award-winning Cinnamon flavor, Pecan Nation pecans are currently available in Sneaky Heat, Gingerbread, Maple Crumbles, Roasted & Salted and Natural—with more flavors under development. Its products are currently available in over 2,500 retail grocery stores, including Kroger, Walmart, Southeastern Grocers, Food City, and Ingles. 
"Pecan Nation Recognized for Most Innovative New Savory Snack", Perishable News, August 01, 2022, © Phoenix Media Network
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BRAVE Launches Sugar-Free Breakfast Cereal Made With Peas And Chickpeas

August 1, 2022: 12:00 AM EST
UK plant-based snack brand BRAVE has introduced its non-HFSS Super Hoops breakfast cereal made from peas and chickpeas. Super Hoops are grain-free, sugar-free, and are high in protein and fiber. According to Brave, the new cereal is more sustainable than conventional grain-based options, as pulses require less water to grow and have a regenerative effect on the soil. BRAVE’s Super Hoops come in Original and Cinnamon flavors and are now available to purchase on its website and at Planet Organic and Whole Foods Market stores. 
"BRAVE Launches Sugar-Free Breakfast Cereal Made With Pulses", vegconomist , August 01, 2022, © vegconomist - a brand of vegconom GmbH
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Nestlé Delists Non-HFSS Cereal Shreddies The Simple One

July 30, 2022: 12:00 AM EST
Nestlé has announced it is delisting Shreddies The Simple One, its non-HFSS alternative to the popular breakfast cereal. Shreddies The Simple One launched in April 2021 amid U.K. government efforts to reduce promotions and advertising of products high in fat, sugar, or salt. The cereal contained 5 percent less sugar than the original, with fewer and more natural ingredients, including whole grain wheat, fruit puree and date syrup.  
Simon Harvey , "Nestlé shelves non-HFSS Shreddies The Simple One breakfast cereal", just-food global news, July 30, 2022, © GlobalData plc
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Pure Delish Cereal In 300 Supermarkets Across NZ

July 29, 2022: 12:00 AM EST
Super premium breakfast cereal brand Pure Delish was founded in 1997 in Kaz Staples’ kitchen. In 2016, two of its cereals became the highest retailing muesli in New Zealand for dollars sold. Now, it is available in over 300 supermarkets across the country. 
Daniel Smith, "What I've Learned: After bank told her she'd have to sell her house, cereal-maker got serious", stuff.co.nz, July 29, 2022, © Stuff Limited
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Southern Health Foods Launches Kids Cereal Manna Go Grain Crunchies

July 28, 2022: 12:00 AM EST
Indian company Southern Health Foods Pvt Ltd has forayed into the kid's breakfast space with the launch of Manna Go Grain Crunchies. Manna Go Grain Crunchies is a micronutrient enriched cereal that is made with nine wholegrains: ragi, bajra, sorghum, wheat, kodo millet, barnyard millet, quinoa, amaranth and oats. The cereal is high in protein, fiber and vitamins to keep kids satiated and energized throughout the day. 
"Southern Health Foods launches Manna Go Grain Crunchies", Business Standard, July 28, 2022, © Business Standard Pvt Ltd
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Mindright Debuts Nootropic-Infused Chips

July 28, 2022: 12:00 AM EST
Notropics superfood brand Mindright is launching a line of nootropic-infused popped chips. The vegan and grain-free chips are made with 100 percent avocado oil and clean ingredients. The chips are also made with Mindright’s signature brain-boosting formula, which claims to support mood, energy and focus. It contains lion’s mane, which can improve focus, boost memory and support brain aging; ginseng, which is known to enhance energy and boost mood; L-Theanine for improving focus, attention and mental clarity; vitamin B6 for mood support; and vitamin B12 for energy. The functional chips are available in Chili Lime, Cinnamon Churro and Turmeric Ranch flavors and can be purchased on the brand’s website and Amazon for $4.99 per bag.
Sam Danley, "Mindright debuts nootropic-infused chips", Food Business News, July 28, 2022, © SOSLAND PUBLISHING COMPANY
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ActuallyFoods Launches In Canada With Its Cricket-Based Puffs

July 26, 2022: 12:00 AM EST
Canadian-based brand ActuallyFoods recently launched with its Puffs made from cricket flour, fava beans and lentils. The brand claims these ingredients make the snack ‘actually’ good for you, with high levels of protein, vitamins and prebiotics. ActuallyFoods’ Puffs also claim to be sustainable, producing less emissions and waste than traditional health foods. The Puffs are available in three flavors – Cheddar Cheese, Cheddar Jalapeno and Barbecue – and can be purchased online on its website or in retailers including Superstore, Loblaw, Fortinos and Zehrs. 
Roberto Wakerell-Cruz , "Canadian snack foods now made with CRICKETS as primary ingredient", The Post Millennial, July 26, 2022, © The Post Millennial
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Doves Farm Launches Breakfast Cereals Range

July 26, 2022: 12:00 AM EST
U.K.-based brand Doves Farms has released a range of plant-based, gluten-free breakfast cereals. The natural cereals are made using a variety of organic wholegrains including buckwheat, teff, quinoa and rice. The cereals come in four varieties: Ancient Grain Breakfast Flakes, Ancient Grain Fruit & Fibre Flakes, Ancient Grain Cereal Hoops and Wholegrain Cocoa Rice Pops. As with its range of flours and biscuits, Doves Farms’ products are made with sustainably grown ingredients and are produced on the family farm in Wiltshire. The new range is now available to buy from dovesfarm.co.uk and will be in selected wholesalers and retailers in the fall. 
"Doves Farm Launches Breakfast Cereals Range", Kam City, July 26, 2022, © EMR-NAMNEWS Ltd.
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Noisy Snacks Expands To WH Smith Stores

July 26, 2022: 12:00 AM EST
Northern Ireland-based Noisy Snacks is supplying its new range of Coated Chickpeas, Broad Bean, and Peanut Snacks to WH Smith stores across the U.K. The snacks are all natural, vegan, low in calories, and high in protein. The range includes Beef Brisket Flavoured Broad Beans, Chips Shop Curry Flavoured Coated Chickpeas, Pickled Onion Flavoured Peanuts, Pulled Pork Flavoured Broad Beans and Piri Mango Flavoured Coated Chickpeas.
"Noisy Snacks secures national listing with WH Smith", Belfast Telegraph Online, July 26, 2022, © BelfastTelegraph.co.uk
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The Daily Crave Signs Distribution Deal With Sam’s Club

July 25, 2022: 12:00 AM EST
The Daily Crave signed a deal with Sam’s Club to distribute its better-for-you snacks in approximately 580 of its membership warehouses in 2023. The Daily Crave produces a range of snacks, including quinoa chips, veggie chips, puffed churros and lentil & bean puffs. In the deal, The Daily Crave will rotate four of its products in three-month intervals to test success. If customers respond to the product well, it will be added to stores permanently.  
Jake Abbott , "Folsom-based snack company The Daily Crave strikes deal with Sam's Club", Sacramento Business Journal (California), July 25, 2022, © American City Business Journals
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Indian-Based Company She Made Foods Launches In U.S.

July 25, 2022: 12:00 AM EST
Indian-based clean-label company She Made Foods is entering the U.S. market under the name The Greater Goods Snacking Co. Greater Goods will be launching with three product lines - crackers, cookies and biscotti - all made with the company's vegan and grain-free almond flour base. The cracker varieties launching include Tangy Tomato & Basil, Caramelized Onion, and Sea Salt flavors, while the cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip and Chai Spice varieties. The brand will also be launching biscotti in Orange Cranberry, Dark Chocolate Sea Salt, and Double Dark Chocolate Pistachio flavors. Greater Goods also has a social mission, with an aim to empower and employ women in India. Greater Goods snacks are now available on its website and will be available on Amazon and in select retailers soon. 
"NEW BRAND ALERT: Greater Goods Joins the U.S. Snack Market with Better-for-You Cookies, Crackers and Biscotti", PRNewswire, July 25, 2022, © Cision US Inc.
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Rollagranola Buys Assets Of Liquidated U.K. Cereal Brand Primrose’s Kitchen

July 21, 2022: 12:00 AM EST
Handmade granola company Rollagranola has bought Primrose’s Kitchen, the U.K.-based breakfast cereal business that went into liquidation last year. Dorset-based Primrose’s Kitchen sold organic, vegan and gluten-free muesli to suppliers including Waitrose, Whole Foods Market, Ocado and Amazon. Rollagranola will focus on re-engaging the Primrose’s Kitchen customer base with plans to activate fresh marketing communications that re-acquaint them with the brand. Primrose’s Kitchen will relaunch online this month and will be available in retailers shortly after. 
"Rollagranola buys assets of defunct UK cereal peer Primrose’s Kitchen", just-food global news, July 21, 2022, © GlobalData plc
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RIND Releases Upcycled Whole Fruit Chips

July 21, 2022: 12:00 AM EST
RIND recently launched its crispy, single ingredient fruit chips. Like its chewy Skin-On Dried Fruit, RIND’s chips are made using upcycled, whole fruit, including the fiber-rich peel. Its chips come in four varieties – peach, apple, orange and kiwi. RIND’s products are available on its website and in retailers including Whole Foods Market, CVS, and HEB. 
Gill Hyslop , "Rind banks on 100-year-old grandmother’s advice to maximise nutrition and minimise food waste through the power of the peel", Bakery and Snacks , July 21, 2022, © William Reed Ltd
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LiL' Goodness Partners With Sikkim Supreme To Introduce Snack Range

July 20, 2022: 12:00 AM EST
Child-focused snacking brand LiL' Goodness has partnered with Sikkim Government's State-owned brand, Sikkim Supreme to introduce a range of snacks. Under the agreement, LiL' Goodness will roll out an assortment of prebiotic chocolates, Vitamin B12 Jaggery, and extruded snacks, and innovate exciting formats to promote consumer engagement with nutrition in Sikkim. 
Bikash Singh, "LiL'Goodness ties up with Sikkim Supreme to introduce a range of snacks", The Economic Times, July 20, 2022, © Bennett Coleman & Co.
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Snack House Foods Expands Into The Vitamin Shoppe

July 20, 2022: 12:00 AM EST
Snack House Foods has launched four of its six Keto Puff flavors in The Vitamin Shoppe stores nationwide. The gluten-free puffs are made with milk protein and have 15 grams of protein per serving. Snack House’s Cheeseburger, BBQ, Flaming Red Hot, and Loaded Nacho flavors will be featured around the cash wrap in The Vitamin Shoppe stores. In addition to The Vitamin Shoppe, the company is sold online at Amazon along with over 500 independent retailers nationwide. 
"Snack House Foods Expands Into The Vitamin Shoppe", Nosh.com, July 20, 2022, © BevNET.com, Inc.
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Arva Flour Mills Acquires Red River Cereal Brand From The J.M. Smucker Co.

July 19, 2022: 12:00 AM EST
Arva Flour Mills announced its acquisition of the Red River Cereal Brand from Smucker Foods of Canada Corp., a subsidiary of The J.M. Smucker Co. In 2011, the Red River Cereal recipe was slightly altered to include steel cut wheat and rye. Arva Flour Mills plans to revert back to the original recipe, which includes cracked wheat and rye for a creamier texture. The Mill is currently in the process of acquiring a hammer mill to crack the wheat, rye and flax ingredients for the updated recipe. Red River is now available at Arva Flour Mills’ onsite retail store and website, with plans to expand into retailers later this year. 
"Arva Flour Mills Announces Acquisition of Red River Cereal Brand from The J.M. Smucker Co.", Business Wire, July 19, 2022, © Business Wire
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ReGrained And Kerry Launch Upcycled Protein Crisp

July 19, 2022: 12:00 AM EST
Child-focused snacking brand LiL' Goodness has partnered with Sikkim Government's State-owned brand, Sikkim Supreme to introduce a range of snacks. Under the agreement, LiL' Goodness will roll out an assortment of prebiotic chocolates, Vitamin B12 Jaggery, and extruded snacks, and innovate exciting formats to promote consumer engagement with nutrition in Sikkim. 
"ReGrained, Kerry Launch 'Upcycled' Protein Crisp", Food Manufacturing, July 19, 2022, © Industrial Media, LLC
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No Nasties Project Releases Reduced Sugar Cereal Range

July 19, 2022: 12:00 AM EST
Melbourne-based start-up The No Nasties Project has rolled out its new cereal range across Coles stores nationally in Australia. In alignment with the brand’s mission to reduce sugar intake across Australia, the company claims the cereal contains 50 percent less sugar than mainstream brands. The cereal is also a good source of B-vitamins and iron, and is available in three flavors: Cinnamon Donuts, Fruity Loops and Choc Bombs. 
Rakshnna Pattabiraman, "No Nasties Project releases new cereal range", Inside FMCG (AUS), July 19, 2022, © Octomedia Pty Ltd
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Health Claim Use & Preferences In France And U.S.

July 18, 2022: 12:00 AM EST
INSEAD Knowledge recently published research that studied health claims of breakfast cereals and consumer preferences in the U.S. and France. The research found that “clean” claims – labels that highlight nothing artificial has been added – are the fastest-growing category in both France and the U.S. “Enriched” claims are the least used, while “diet” claims grew similarly in both countries. “Whole” claims like “wholesome” or “organic” grew faster in France and are now the second most popular category, whereas they remained in third place in the U.S. Regarding consumer preferences, the research found Americans prefer claims about the presence of good than about the absence of bad, while French consumers preferred more natural-based claims. The research hypothesized that the disparity between the claims that people like and the claims that companies are using is due to the high number of privately owned companies in the U.S. that target a niche market. 
"Healthy in the wrong way: When food marketers don't listen", Forbes India, July 18, 2022, © Forbes India
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Popped Water Lily Seed Company Bohana Sees Growth Since Shark Tank Deal

July 18, 2022: 12:00 AM EST
Popped water lily seeds snack company Bohana appeared on Shark Tank in March 2020 and secured an offer with Kevin O'Leary for a $200,000 loan in exchange for 8 percent equity. According to Snack Food & Wholesale Bakery, Bohana grew by 500 percent in 2020. Bohana’s popped water lily seeds are an ‘Ayurvedic superfood’, believed to support a balanced, mind-body approach to food. The snack is marketed as a healthy alternative to popcorn, with reportedly lower calories and more protein. They are available online on its website and at Amazon, and in-store in natural food stores and markets. There are four flavors: Himalayan Pink Salt, Zesty Ranch, Wild White Cheddar and Hickory BBQ.
Cristine Struble, "Here's What Happened To Bohana Snacks After Shark Tank", Mashed.com, July 18, 2022, © Static Media
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World Macadamia Organisation Launches Love Macadamia Initiative

July 14, 2022: 12:00 AM EST
Singapore-based not-for-profit, the World Macadamia Organisation, recently announced the launch of its new positioning platform and campaign Love Macadamia. The mission of Love Macadamia is to popularise the nut amongst U.S. consumers, as well as to generate awareness about its health benefits and versatility. Love Macadamia will connect to consumers through paid media, content marketing and social media, with content focused on nutritional education, recipes and lifestyle inspiration. 
"An Initiative to Grow the Love of Macadamias Has Been Launched in the United States' Most Health-Centric Cities", Globe Newswire , July 14, 2022, © GlobeNewswire, Inc.
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Moonshot Snacks Expands Into Target Stores Nationwide

July 14, 2022: 12:00 AM EST
Climate-friendly snack company Moonshot Snacks is expanding to almost half of Target stores nationwide. As a result, Moonshot Snacks are now available in over 2,500 stores, including Sprouts, The Fresh Market, Imperfect Foods, Foxtrot, Bristol Farms and MOM’s Organic Market. Moonshot sells its “Climate-friendly Crackers” in three flavors - Sourdough Sea Salt, Rosemary Garlic and Margherita Pizza – and is currently working on an additional flavor and a new product line. Moonshot’s sister company Planet FWD is also seeing growth. Planet FWD is a carbon assessment platform that helps brands improve their environmental impact and bring climate-friendly products to market. Just last month, Planet FWD announced it secured $10 million in Series A funding, and 25 brands signed on, including Kashi, Pangaia, Just Salad, Numi Organic Tea and Healthy Hippo. 
Asia Sherman, "Moonshot Snacks rolls out climate-friendly crackers into Target stores nationwide", Food Navigator USA, July 14, 2022, © William Reed Ltd
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UK-Based Start-Up ELEAT Launches With High Protein Cereal

July 12, 2022: 12:00 AM EST
UK-based start-up ELEAT cereal is now sending orders out to the more than 1,000 people who signed up for pre-launch access. ELEAT was founded by two university sportsmen who wanted to create a nutrient-dense cereal for an active lifestyle. The pair developed the cereal in their student kitchen and received start-up funding and mentoring from the University of Bristol’s Careers Service. ELEAT’s cereal is vegan, gluten-free, low in sugar, and high in protein and fibre, including gut friendly prebiotics. ELEAT’S four flavors are: Chocolate Triumph, Cinnamon Sensation, Strawberry Blitz and Vanilla Thriller. The cereal will be delivered to customers on a subscription model in two packaging options: a large resealable 250g pouch and a 50g single-serve pack, designed for on-the-go. The subscription model allows customers to tailor the flavor and quantity to their needs. Over the coming year, ELEAT plans to extend from its direct-to-consumer business to retailers and diversify its product portfolio.
"University friends create new nutrient-packed cereal", University of Bristol, July 12, 2022, © University of Bristol
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Tata Consumer Products Unveils Soulfull Masala Oats+

July 11, 2022: 12:00 AM EST
Indian-based company Tata Consumer Products has expanded its snacking portfolio with the launch of Tata Soulfull Masala Oats+. The oats are made with wholegrain oats, traditional Indian millets such as navane and jowar, desi masalas and vegetables. Tata Soulfull Masala Oats+ is available in four variants: Malt Masala, Desi Veggie, Tomato Twist and Peppy Curry. The Tata Soulfull brand aims to modernize traditional Indian millets and currently sells products including cereals, snacks, muesli and protein drinks.
"Tata Consumer Products Expands Snacking Portfolio, launches Tata Soulfull Masala Oats+", Tata Consumer Products, July 11, 2022, © Tata Consumer Products Limited
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European Consumer Insights On Protein-Fortified Snacks

July 11, 2022: 12:00 AM EST
Glanbia Nutritionals' European Healthy Snacking Innovation Team conducted new research that discovered fortified protein snacks are popular with European consumers, who are generally turning to perceived healthier snacks over more traditional options. Its research found 16 percent of respondents are eating protein-fortified snacks, such as protein bars, powders, cereals and pancakes, at least once a week. This jumps significantly to 29 percent for active lifestyle consumers, and 40 percent for sports performance consumers. Another finding is that taste is non-negotiable for consumers. It’s the number one requirement for protein products, followed by being high in protein, low in sugar, and filling. European protein bar users are showing an interest in protein cookies (50 percent) and brownies (47 percent), while 34 percent say protein crisps sound appealing. Baked goods such as protein-fortified pastries and donuts (30 percent) are also rated highly, as well as small, bite-sized formats like protein bites (30 percent) and balls (24 percent).
Anthony Myers, "Push for more protein-fortified snacks in Europe is driving category expansion", ConfectioneryNews.com, July 11, 2022, © William Reed Ltd
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Boundless Activated Snacking Extends Its Grab & Go Bag To New Retailers

July 11, 2022: 12:00 AM EST
UK-based gut-health brand Boundless Activated Snacking recently confirmed a series of new wholesalers and listings for its 23g Activated Chips Grab & Go bag. The chips are made using sprouted sorghum, which has a low carbon footprint and is soaked to allow the body to better absorb the grain’s gut friendly fiber, iron and potassium. Boundless’s chips are also gluten-free and vegan, and available in two flavors: Chipotle & Lime and Sea Salt & Cider Vinegar. The range will be sold in all WHSmith Travel sites and be included in its meal deal, a first for the company. It will also be sold in several major offices, including LinkedIn, and on transport such as the Eurostar. 
Andy Marino, "Boundless Activated Snacking targets meal-deal market with Grab & Go bag", Asian Trader, July 11, 2022, © Asian Trade Publications Ltd
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Magic Spoon’s Spoon/Straw Innovation

July 9, 2022: 12:00 AM EST
On April 1st, better-for-you cereal company Magic Spoon released its limited-edition innovation, Magic Stroon, and gave it away to customers with every purchase. The Magic Stroon is a combination of a spoon and a straw, that allows people to eat cereal with the spoon end, then suck up the milk with the straw end. The product was wildly popular and quickly sold out, leading to customers begging for it to be restocked. 
Molly Clark, "The Magic Spoon Innovation Instagram Is Begging To Come Back", Mashed.com, July 09, 2022, © Static Media®
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Almond Board Of California Partners With Marvel Studios

July 8, 2022: 12:00 AM EST
Non-profit organization The Almond Board of California (ABC) has partnered with Marvel to broadcast ads featuring Thor: Love and Thunder. The advertisements emphasize the convenience and health benefits of almonds and is part of ABC’s wider efforts to popularize the nut amongst Millennials. The ads will appear on social media channels such as TikTok, Twitter, and Instagram and streaming platforms such as YouTube and Hulu. 
Julian Cannon, "‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios", Digiday, July 08, 2022, © Digiday Media
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Opopop’s Innovations In The Popcorn Market

July 7, 2022: 12:00 AM EST
Premium popcorn brand Opopop was founded in 2018 with the aim of innovating in the stagnant popcorn market. Opopop aims to differentiate itself from competitors such as Pop Secret and Orville Redenbacher’s through reimagining formats, flavors, and design. In 2021, Opopop launched its Flavor Wrapped Popcorn Kernels, which the company claims are the world’s first pre-flavored popcorn kernels. Each individual kernel is coated with flavoring, allowing the popcorn to be seasoned as it pops. This past January, Opopop launched its Peel + Pour cups, single-serve packages that contain popcorn kernels with a solid chunk of flavoring inside. The cups are meant to be used in Opopop’s collapsible silicone popper. Opopop also takes an experimental approach with its flavors, with varieties like Cinnalicious, Chedapeño, Salted Caramel and Maui Heat. In April, Opopop debuted its Wasabi flavor and last month launched its dill pickle flavor Pickle Monster. Opopop’s colorful branding and play on words attracts a younger audience. Opopop is available online on its website and in retailers such as Williams Sonoma and Foxtrot Market. The company is currently planning a wider retail launch at grocery stores to reach new consumers. 
Chris Casey, "How Opopop is trying to 'make popcorn cool again'", Food Dive, July 07, 2022, © Industry Dive
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Surreal Launches Its High Protein Cereal

July 7, 2022: 12:00 AM EST
Better-for-you cereal brand Surreal has launched its high protein, zero sugar cereal in the UK. Surreal cereal is plant-based, gluten-free and comes in four nostalgic flavors: Frosted, Cocoa, Cinnamon and Peanut Butter. To promote its launch, Surreal is running a campaign that takes digs at other popular cereal brands for their high sugar content. Some lines include: “Coco’s got competition,” “Snap, Crackle and Jacked,” “Don’t Tell Tony” and “It’s special, k?” The campaign will be live from July 18 to August 15, running across over 180 billboards in London, Leeds, Manchester, Birmingham and Glasgow. 
Sarah Bradbury, "Introducing SURREAL, the high protein cereal that tastes of your childhood - and get £5 off", Mirror.co.uk, July 07, 2022, © a Reach plc subsidiary
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RIND Launches Limited Edition Peach Chips Exclusively At Thrive Market

July 6, 2022: 12:00 AM EST
Upcycled fruit brand RIND Snacks has launched its limited-edition Peach Chips, which will be exclusive to membership-based, online retailer Thrive Market. RIND’s Peach Chips are only made from California peaches, with no added sugars or preservatives. Each 3oz bag of RIND Peach Chips contains healthy sources of vitamins A and C, as well as 9g of fiber and 100 calories. RIND's mission is to maximize nutrition and minimize waste through taking upcycled produce and dehydrating it through a proprietary, low-heat process. 
"RIND® Snacks Sparks Summer Fuzz with Limited-Edition Peach Chips, Exclusively at Thrive Market", PR Newswire, July 06, 2022, © Cision US Inc
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Calbee Group Acquires Majority Stake In Greenday Group

July 5, 2022: 12:00 AM EST
Japanese snack company Calbee Group has acquired a 75 percent stake in Thailand-based healthy snack maker Greenday Group. The acquisition will help Calbee group increase its global reach and production capabilities. Calbee, which supplies North America, the UK, China, Australia, and Southeast Asian markets, said it has positioned the expansion of its overseas business as one of the growth pillars in its 2030 vision, Next Calbee. The company has a focus on North America, Greater China, the U.K. and Indonesia.
Andy Coyne , "Japan’s Calbee snaps up Thailand snacks peer Greenday", just-food global news, July 05, 2022, © Just Food
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Insane Grain To Launch With Non-HFSS Knobbly Sticks

July 4, 2022: 12:00 AM EST
U.K. start-up Insane Grain is debuting with its Baked Knobbly Sticks, a non-HFSS competitor to Nik Naks that reportedly contains up to 52 percent less fat. The gluten-free snack is made from sorghum and contains vitamin B12 and probiotics. The snacks will roll out in three flavors - Cheese, Salt & Vinegar and Truffle & Cheese – and will be available in Asda, Ocado and John Lewis by the end of July 2022. The launch comes after Warburtons invested £250,000 in the brand last year through its Batch Ventures bakery innovation fund.
Niamh Leonard-Bedwell, "Startup Insane Grain to challenge Nik Naks with non-HFSS Knobbly Sticks", thegrocer.co.uk, July 04, 2022, © William Reed Ltd
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