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Nestlé Cereals Creates Interactive Metaverse Experience With Emphasis On Sustainability

April 18, 2023: 12:00 AM EST
Nestlé Cereals has created an interactive metaverse experience called the Nestlé Cereals Metaclub, hosted on Decentraland. Through the Metaclub, Nestlé aims to engage with younger audiences in the Middle East and educate them on sustainability issues. It will feature 10 virtual attractions, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions. With a special focus on regenerative agriculture, it will also feature a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations. A Nestlé Cocoa Plan Zone further spotlights how the company responsibility sources its cocoa.
"Nestle Cereals becomes first breakfast cereal business to enter the Metaverse", Zawya, April 18, 2023, © Zawya
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Graze Unveils New Brand Identity

April 17, 2023: 12:00 AM EST
British healthy snacking brand Graze has unveiled a new look for its products to improve shelf visibility and stand out in the growing healthy snacking market. The new look includes an enlarged white logo, bold colors and illustrated hands to guide shoppers to product photography. The company is also launching a new Peri-Peri flavor of its Crunch snack mix, now available in convenience channels.
Johanna Thomson, "Graze launches new brand identity", Talking Retail , April 17, 2023, © Metropolis International Group Limited, a member of the Metropolis Group
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Spudsy Launches Upcycled Sweet Potato Scoops

April 12, 2023: 12:00 AM EST
Sweet potato snack brand Spudsy is debuting its Sweet Potato Scoops exclusively at Whole Foods Market stores nationwide this month. The vegan, scoopable crackers are made from upcycled sweet potatoes that are deemed imperfect due to minor flaws, saving them from landfill. The Scoops are available in Sour Cream & Onion and Classic Cheddar flavors. 
"Spudsy Launches Sweet Potato Scoops At Whole Foods Market", Nosh.com, April 12, 2023, © BevNET.com, Inc.
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TSUMo Snacks Partners With Roy Choi To Launch THC-Infused Puffed Snacks

April 11, 2023: 12:00 AM EST
Cannabis edibles brand TSUMo Snacks has partnered with celebrity chef Roy Choi to launch THC-infused puffed snacks in Spaghetti & Meatballs and Spicy Cheesy Ramen flavors. Each bag contains 100mg of THC, with a serving size of nine puffs containing 10mg of THC. TSUMo Snacks aims to provide a social snacking experience that allows users to consume a more manageable dose of THC in a more savory form. 
Amber Love Bond, "Roy Choi Partners With TSUMo Snacks To Create Spicy Cheesy Ramen And Spaghetti & Meatballs ", Forbes.com, April 11, 2023, © Forbes Media LLC.
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Food & Beverage Start-Ups Expanding Into Convenience Channels

April 11, 2023: 12:00 AM EST
Better-for-you food and beverage start-ups are expanding from grocery channels to the convenience store sector as a means of building brand loyalty. Companies including Solely, Catalina Crunch and Olipop have invested in single-serve and to-go formats, with revenue increases already being realized. Some of these start-ups are targeting tried-and-tested stores like 7-Eleven and Circle K, while others are identifying opportunities in food service, hospitality and checkout stands. 
Gabriela Barkho, "Grocery startups are eyeing convenience stores and grab-and-go formats for growth", Modern Retail, April 11, 2023, © Digiday Media
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Whisps Expands Cheese Snack Offerings

April 11, 2023: 12:00 AM EST
Whisps has debuted Baked Cheese Bites, bite-sized versions of its Baked Cheese Crisps. Whisps’ Cheese Bites are made of 100% real cheese and contain over 10g of protein per serving. The snack is available in Cheddar and Parmesan varieties. Whisked has also launched a Buffalo flavor of its Cheese & Pretzel bites. Both products are now exclusively available at Walmart stores nationwide and on Walmart.com. 
"WHISPS PROVES SMALL BITES CAN PACK BIG BENEFITS", PRNewswire , April 11, 2023, © Cision US Inc.
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Hsu Fu Chi To Establish Healthy Snack Research Center

April 11, 2023: 12:00 AM EST
Snack manufacturer Hsu Fu Chi has partnered with South China University of Technology to establish the country's first joint research centre for healthy snacks. The center will focus on innovations in raw materials, technology and nutrition. Hsu Fu Chi has spent around $29m annually researching consumer preferences, ingredients and formulas, and production and nutrition to develop dozens of healthy snacks including sugar-free sachima and dark chocolate. The company will also launch an innovation strategy and a fund to encourage its workers to create breakthroughs in food research and development.
ZHENG YIRAN , "Hsu Fu Chi makes big play into healthy snack research", chinadaily.com.cn, April 11, 2023, © China Daily Information Co (CDIC)
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India Snacking Culture Emphasizes Healthy Options

April 9, 2023: 12:00 AM EST
The snacking culture in India is shifting towards healthier options, with consumers opting for high-fiber, high-protein, low-sodium, and plant-based snacks. This trend towards healthy snacking is a result of consumers becoming more health-conscious following the pandemic. Despite consumers prioritizing taste over health benefits, research from Mintel found that 85% of Indian consumers wish healthy snack options were more widely available. The shift towards healthier snacks is likely to continue, with Indian households expected to double their spending on healthy food and beverages in the coming years.
"Healthy snacking is changing the face of snacking in India", Financial Express, April 09, 2023, © The Indian Express [P] Ltd.
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Poop Like A Champion Offers High Fiber Cereal

April 7, 2023: 12:00 AM EST
High-fiber cereal called "Poop Like a Champion" aims to promote regular bowel movements and break the stigma around talking about poop. The brand offers three flavors of the cereal - original, cinnamon toast, and honey - all of which are designed to help people achieve their daily recommended fiber intake and improve their digestive health. 
Becca Blasdel, "Finally, a Cereal With 'Poop' in Its Name", Vice.com, April 07, 2023, © VICE MEDIA GROUP
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Drought-Resistant Crops Draw In Environmentally Conscious Consumers

April 4, 2023: 12:00 AM EST
Snack companies are using drought-resistant crops, such as wheat, sorghum, barley and sunflower seeds, to appeal to environmentally aware consumers. Drought-resistant crops provide a sustainable solution as droughts across Europe and the U.S. have caused crop yields to drop while population growth puts pressure on freshwater supplies. However, skeptics such as Simon Somogyi, the Arrell Chair in the Business of Food at the University of Guelph, see the emphasis of these products as a “marketing ploy”. Breeds of grains and oil seeds have long been developed to be more drought resistant. Therefore, companies that emphasize the use of drought resistant crops are not supporting a new innovation but rather working it into their marketing.
Tayo Bero, "The tasty case for making drought-friendly snacks", CPA Canada , April 04, 2023, © CPA Canada
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Snack Trends In 2023

April 3, 2023: 12:00 AM EST
Sales of salty snacks in U.S. convenience stores rose by 17 percent in the 52 weeks ended Jan. 1, 2023, at the same time as average price per unit rose 14 percent. Consumers want to eat healthy yet crave indulgence, reaching for snacks with clean ingredients, protein, low sugar and plant-based ingredients. Smaller pack sizes are also trending as consumers attempt to control portion size and save money. Finally, retailers can expect to see more fun and interesting flavors, particularly limited-time flavors, as they are popular for prompting impulse purchases and optimizing category engagement.
Howard Riell, "What Are the Top Snack Trends for 2023?", CStore Decisions, April 03, 2023, © WTWH Media LLC.
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Rob’s Backstage Popcorn Raises $7 Million In Series A Funding

March 30, 2023: 12:00 AM EST
Rob’s Backstage Popcorn, a brand launched by The Jonas Brothers and The Naked Market, has raised $7 million in a Series A funding led by Palm Tree Crew, a venture firm founded by music producer Kygo, with participation by The Hershey Co., UTA Ventures, and celebrities including Mindy Kaling, Joe Haden and Glen Powell. The funding will support national growth at Walmart, Kroger, Albertsons, Sam’s Club and other retailers. Inspired by the band’s favorite sweet-and-savory snack, Rob’s Backstage Popcorn debuted in 2021. The brand has since expanded its lineup to include a barbecue flavor developed in collaboration with musician Kelly Clarkson and an Indian spice flavor created with actress and business partner Priyanka Chopra Jonas. 
Monica Watrous, "Celebrity-backed popcorn brand charts national expansion", Baking Business, March 30, 2023, © SOSLAND PUBLISHING COMPANY
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Kazoo Snacks Wins Plant-Based Pioneers Award

March 30, 2023: 12:00 AM EST
Kazoo Snacks' water-saving tortilla chips have won the 'plant-based pioneers' category of Good Housekeeping's 2023 Sustainable Innovation Awards. Made using upcycled corn germ and a short list of clean ingredients, the chips use 40 percent less whole corn than conventional tortilla chips while providing a richer corn flavour with more healthy fats, essential enzymes and 67 percent more vitamin E. Kazoo Snacks save 20 gallons of water per bag of chips and aims to save one billion gallons by 2025. The chips are available from Amazon, Whole Foods and Central Market, and will soon launch at Sprouts Farmers Market.
"Kazoo Snacks Tortilla Chips Recognized as a Winner in Good Housekeeping's 2023 Sustainable Innovation Awards", PRNewswire, March 30, 2023, © Cision US Inc
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PeaTos Launches Crunchy Puffs

March 30, 2023: 12:00 AM EST
Snack it Forward’s brand PeaTos has introduced a line of Crunchy Puffs to its range of vegan, better-for-you snacks. The new Crunchy Fiery Lime Puffs and Crunchy Cheese-less Puffs will ship to retailers nationwide in April 2023, and will be available to online consumers at Amazon and PeaTos.com. PeaTos has gained 6,000 new points of distribution since January 2023 due to new national retailer partnerships with CVS, Walmart, and Sprouts.
"PeaTos, the Salty Snack Challenger Taking on Frito Lays’ Cheetos and Funyuns, Introduces Two All-New Puffs Varieties", Globe Newswire, March 30, 2023, © GlobeNewswire, Inc.
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Nature’s Path Foods’ Attempt To Dismiss Class Action Suit Rejected

March 29, 2023: 12:00 AM EST
Nature's Path Foods has failed in its attempt to dismiss a 2021 class action suit from customers who claim they were misled into buying its products based on the amount of protein advertised on packaging. California residents said the Canadian company's snacks and breakfast products did not deliver the amount of protein promoted on labels. For example, the brand labels its Hemp Hearts Granola as providing ‘10g protein’ but amino acid content testing establishes it has 7.87 grams of protein. Nature's Path Foods’ arguments for dismissal were rejected and the accusations have been narrowed to violations of the Consumers Legal Remedies Acts, false advertising, fraud, unlawful trade practices and unjust enrichment.
Alanna Madden , "Granola company still on hook over advertised protein", Courthouse News Service, March 29, 2023, © Courthouse News Service
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Nutri V Launches Upcycled Vegetable Puffs

March 28, 2023: 12:00 AM EST
Nutri V has launched its first B2C offering: upcycled vegetable puffs. The snack is available in three varieties: Broccoli, Cauliflower and Pumpkin. Nutri V is a partnership between vegetable producer Fresh Select and Australia’s national science agency CSIRO. The company was previously supplying vegetable powder to food manufactures and plans to make it available to customers. 
Si Ying Thian , "Veggie powder power: Australia’s Nutri V eyes snacking space to take upcycled foods mainstream", Food Navigator Asia , March 28, 2023, © William Reed Ltd
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Simple Mills Embraces ‘For More’ Approach To Emphasize Sustainability

March 28, 2023: 12:00 AM EST
Better-for-you snack brand Simple Mills is taking its mission and products beyond its initial “free from” roots to embrace a “for more” approach that skips artificial ingredients and includes nutrient-dense ingredients that are better for people and the planet. Simple Mills is taking a multi-prong approach to planetary health to simultaneously improve the livelihoods of farmers, enhance equity across its supply chain and encourage other industry stakeholders to join in its journey. The company’s approach includes encouraging regenerative agricultural practices and increased biodiversity through its products and sourcing practices, as well as partnering with other brands, peers, farmers and consumers to scale the impact.
Elizabeth Crawford , "Simple Mills is creating market demand for biodiverse crops, pushing for equity", FoodNavigator USA, March 28, 2023, © William Reed Ltd
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Popcorn Rises In Popularity

March 27, 2023: 12:00 AM EST
Popcorn is becoming a popular snack food as consumers look for healthier and more versatile alternatives to traditional snacks. Global research and technology company Technavio forecasts a $5.6 billion rise in the global ready-to-eat popcorn market size between 2021 and 2026, and Mondelez International research found that over half (53 percent) of consumers eat crisps, popcorn and pretzels at least once a week, a five-point jump since 2019. The versatility of popcorn means companies can experiment with bolder and innovative flavors. Cookie and Candy Pop partners with brands such as Fruity Pebbles and Nutter Butter to create its low-calorie flavored popcorn offerings and Smartfood launched a Krispy Kreme flavor inspired by an enlisted brainstorm panel of Gen Z consumers. Some companies are investing in research to increase popcorn’s nutritional value. Conagra Brands, Inc. recently invested in research to increase levels of the amino acid lysine in certain corn varieties, which increases the kernels’ overall protein content, and IWON Organics recently added ready-to-eat popcorn formulated with organic coconut oil and pea protein to its high-protein snack line.
Gloria Cowdin, "Popcorn explodes in popularity", Baking Business, March 27, 2023, © SOSLAND PUBLISHING COMPANY
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Cornitos Showcases Products At Aahar 2023

March 25, 2023: 12:00 AM EST
Indian snack brand Cornitos participated in Aahar 2023, an exhibition showcasing international cuisine and hospitality. Cornitos displayed a variety of its gluten-free and cholesterol-free products, including Crusties and Sizzling Nacho. The brand's booth had a tasting station where chefs created different recipes using its products, and a separate corner to exhibit its Crusties range. The event allowed Cornitos to increase brand awareness and obtain valuable feedback for future product innovation.
"Cornitos exhibit healthy, crunchy and flavourful products at Aahar 2023", Food And Beverage News , March 25, 2023, © Food And Beverage News
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Kellogg’s Launches Crunchy Nut Barista Edition Cereal

March 24, 2023: 12:00 AM EST
Kellogg’s Crunchy Nut Granola is launching a new Barista Edition Chocolate Mocha flavored variety. The high-fiber cereal is infused with coffee and contains milk chocolate curls and sliced almonds. Kellogg’s Crunchy Nut Granola Barista Edition is available in Waitrose from next week, with other stores to follow, priced at £2.99. 
Johanna Thomson , "Kellogg’s Crunchy Nut Granola gets a taste of coffee", Talking Retail, March 24, 2023, © Metropolis International Group Limited, a member of the Metropolis Group
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Low And Slow Smokes Its Barbeque Chips

March 24, 2023: 12:00 AM EST
Low and Slow will be launching its Hickory Smoked Chips in grocery stores within the next few months. While most barbeque chips are flavored with liquid smoke, Low and Slow lightly seasons its potato, corn and tortilla chips and smokes them in barbeque smokers. Low and Slow considers itself a barbeque brand that smokes chips instead of meat. The start-up sells its products on its website and is planning to launch new varieties, such as smoked cheese puffs and pretzels. 
Daniel Vaughn, "Unlike Lay’s, This Snack Brand Actually Smokes Its Barbecue Chips", Texas Monthly, March 24, 2023, © Texas Monthly, LLC.
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PopWorks Debuts First Advertising Campaign

March 23, 2023: 12:00 AM EST
PopWorks has debuted an updated look which will be supported by its first-ever TV and marketing campaign in the UK. The campaign aims to appeal to Gen Z and Millennials who are looking for flavor-packed balanced snacking options. The campaign will run from late March until the end of May and will be supported with shopper marketing, out of home and digital and social activations.
"PopWorks TV debut with first-ever advertising campaign to highlight completely non-HFSS range", Grocery Trader, March 23, 2023, © Grandflame Ltd
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Jackson’s To Launch Farmhouse Ranch And Spicy Salsa Verde Sweet Potato Chip Flavors

March 23, 2023: 12:00 AM EST
Sweet potato chip brand Jackson’s has unveiled new Farmhouse Ranch and Spicy Salsa Verde flavors to its line of vegan chips made with Avocado Oil. The Spicy Salsa Verde flavor is an updated version of its previous Spicy Tomatillo flavor. The refreshed Spicy Salsa Verde is available immediately nationwide and Farmhouse Ranch will be released nationally upon impending Project Non-GMO verification.
"Jackson's to debut Farmhouse Ranch sweet potato chips, revamp Spicy Salsa Verde", Snack Food & Wholesale Bakery, March 23, 2023, © BNP Media
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Funky Mello Launches Vegan Marshmallow Creme & Pretzel Dippsterz

March 21, 2023: 12:00 AM EST
Vegan marshmallow creme company Funky Mello has debuted Dippsterz, snack packs with a marshmallow creme dip and pretzel sticks. Dippsterz takes a healthier approach to the nostalgic 90s snack Dunkaroos, with less sugar and no artificial ingredients. With its newest product, Funky Mello is donating a portion of sales to organizations that fight food insecurity in youth.
Laura McQuarrie, "Sweet N’ Salty Dippsterz Combines Pretzels & Marshmallow Creme", Trendhunter, March 21, 2023, © TREND HUNTER Inc.
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Food Manufacturers Launch Fun Snacks To Grab Customers’ Attention

March 21, 2023: 12:00 AM EST
American food manufacturers are releasing a variety of new, fun snack foods to meet the rising demand for snacking in the U.S. As customers are snacking more frequently, they are looking for new products, unexpected flavor combinations, on-the-go snacks, and affordable indulgences. Miniatures, brand partnerships and all-day breakfast formats are trending. Frito-Lay introduced fun-sized versions of Doritos, Cheetos and SunChips while Hostess has launched a new line of bite-sized Twinkies, Ding Dongs and Donettes. The popularity of co-branding has brought products like Reese's Dipped Animal Crackers, Cinnamon Toast Crunch Bugles and Morningstar Farms' plant-based Chik'n Fries coated with Pringles. Cereals are transitioning into all-day snacks with products like CinnaFuego Toast Crunch snack mix, cereal-flavored popcorns and Lucky Charms S'mores.
Jennifer A. Kingson, "Fun foods proliferate as Americans snack more than ever", Axios.com, March 21, 2023, © Axios Media Inc.
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Tyrrells Launches New Tomato & Chilli Chutney Flavor

March 21, 2023: 12:00 AM EST
KP Snacks has launched a new Tomato & Chilli Chutney flavor from its premium potato chip brand Tyrrells. The new product extends the brand’s non-HFSS portfolio and will be available in Asda, Waitrose and Tesco. 
"KP snacks launches “Tyrrellbly Tyrrellbly tasty” new Tyrrells flavour", Grocery Trader, March 21, 2023, © Grandflame Ltd
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Mushroom Granola Launches In Sprouts

March 21, 2023: 12:00 AM EST
Seattle-based start-up FORIJ has launched its mushroom-infused functional granola in Sprouts Farmers Market stores nationwide. FORIJ’s granola is low in sugar and infused with lion's mane mushrooms to support brain health. The granola is also available to purchase on FORIJ’s website in three flavors: Sea Salt Cacao, Vanilla Almond and Toasted Cinnamon
Lucas Cuni-Mertz, "Disrupting the snack industry", Food Business News, March 21, 2023, © SOSLAND PUBLISHING COMPANY
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Kellogg’s UK Variety Packs To Become HFSS-Compliant

March 21, 2023: 12:00 AM EST
Kellogg’s UK has removed boxes of Frosties from its Variety Packs due to the cereal’s high sugar content. The Frosties boxes will be replaced with more boxes of Coco Pops and Corn Flakes. Kellogg’s said the decision is part of its commitment to help consumers make healthier choices. The removal of Frosties also means the Variety Pack will become HFSS-compliant. 
Gill Hyslop , "Tony the Tiger bows out as Kellogg’s tailors Variety Packs - targeted at kids - to be HFSS-compliant", Bakery & Snacks , March 21, 2023, © William Reed Ltd
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Harvest Snaps Achieves Five Health Star Rating In Australia

March 20, 2023: 12:00 AM EST
Harvest Snaps Baked Pea Crisps has achieved the Australian Five Health Star Rating for three flavors: Original Salted, Chilli and its new flavor Tomato Chutney. In addition to the improved health credentials and new flavor, Harvest Snaps has refreshed its packaging and launched bigger pack sizes. The changes will be supported by a multi-faceted marketing campaign titled Harvest SNAP Out Of It. The campaign will include social, outdoor retail, transit and META advertising, sampling, PR and collaborations with some of Australia’s favourite TikTok influencers.
Deborah Jackson, "Harvest Snaps boast new look and healthier Five Health Star Rating", Convenience & Impulse Retailing, March 20, 2023, © Convenience & Impulse Retailing Owned by C&I Media Pty. Ltd.
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Chipoys To Expand To UK

March 18, 2023: 12:00 AM EST
American rolled tortilla chip brand Chipoys is set to launch in the U.K. this April through imported goods supplier Envis Snacks. Chipoys will be available in Fire Red Hot and Chilli & Lime varieties in cases of eight 113.4g bags.
Jasper Hart, "American snack brand Chipoys set for UK launch through Envis Snacks", Better Retailing, March 18, 2023, © betterRetailing.com is part of Newtrade Media Limited
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Sea Monsters To Expand Into Sprouts

March 17, 2023: 12:00 AM EST
Kid-friendly seaweed puff brand Sea Monsters is expanding into Sprouts stores starting from June. Sea Monsters are made from sorghum and seaweed and are available in Sour Cream & Onion, Cheese Pizza, Sweet Chili and Spicy Korean BBQ flavors. Each flavor features a different monster mascot, which aims to make the healthy snacks more approachable and fun for children. 
Ryan Daily, "Sea Monsters invade Expo West, Sprouts with seaweed, sorghum puffs", Food Navigator USA, March 17, 2023, © William Reed Ltd
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Kellogg Company Reveals Names For Global Snacking And North American Cereal Businesses Following Planned Separation

March 15, 2023: 12:00 AM EST
Kellogg Company unveiled the names for the future companies it will create through its planned separation into two public companies focused on global snacking and North American cereal. The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova. The Kellanova logo features a modern font to emphasize innovation while retaining the iconic Kellogg Company ‘K’ to signal to its heritage. The North American cereal business will be named WK Kellogg Co and will feature a logo that utilizes the recognizable Kellogg’s script. The names will go into effect after the completion of the spin-offs, which the Kellogg Company hopes to be by the end of 2023. While the company names will change, the "Kellogg's" brand will remain on product packaging of both companies around the world. 
"KELLOGG COMPANY UNVEILS NAMES FOR GLOBAL SNACKING AND NORTH AMERICAN CEREAL BUSINESSES FOLLOWING PLANNED SEPARATION", Kellogg Company, March 15, 2023, © Kellogg Co.
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Rajdhani Foods Adds Healthy Cereals And Snacks To Product Portfolio

March 15, 2023: 12:00 AM EST
Rajdhani Foods is expanding its product portfolio to include healthy breakfast cereals and snacks. The new range includes options like low-cholesterol Corn Flakes, trans-fat-free Choco Flakes, protein-rich Makhana, and bleach-free Sabudana. The products are made using fresh and hand-picked ingredients. The company plans to roll out the products in a phased manner starting with Delhi and other cities in northern India, eventually expanding to smaller cities and general stores in the coming years. 
"Rajdhani Besan Expands Product Portfolio with New Healthy Breakfast and Snacking Range", Indian Retailer, March 15, 2023, © Franchise India Holdings Ltd
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Start-Up Brutal Foods Launches With Chocho-Based Puffs

March 14, 2023: 12:00 AM EST
San Diego-based start-up Brutal Foods has developed a line of baked puffed snacks made from chocho, a South American bean also known as Andean lupin. Chocho is a nutritious, regenerative crop that is rich in protein, fiber, calcium and amino acids. The brand's puffs are also made with rice flour, avocado oil and cassava starch and come in Churro Extravaganza, Cheeky Cheeze and Créme de la Sour flavors. In the future, Brutal Foods is looking to use the bean in other applications, such as pasta.
Monica Watrous, "New snack startup highlights South American bean", Food Business News, March 14, 2023, © SOSLAND PUBLISHING COMPANY
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The Protein Ball Co. Launches Keto Range

March 10, 2023: 12:00 AM EST
U.K. company The Protein Ball Co. has launched a new Keto Ball range in Peanut Butter Blondie, Salted Caramel Blondie and Classic Chocolate Brownie flavors. The low carb, low sugar range is also high in fiber and protein and made of 100 percent natural ingredients. The new Keto Balls will be available in convenient 25g grab-and-go bags in retailers nationwide.
Fiona Briggs, "The Protein Ball Co launches Keto Snack Range", Retail Times, March 10, 2023, © Retail Times
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Pure Protein Launches Popped Crisps

March 9, 2023: 12:00 AM EST
Protein bar brand Pure Protein has launched Popped Crisps, a new line of savory snacks. Pure Protein’s Popped Crisps contain 12g of plant-based protein per serving and are available in two flavors: Hickory Barbecue and Sour Cream & Onion. To celebrate the launch, Pure Protein Popped Crisps are 20 percent off on Amazon throughout the month of March, sold in single-flavor and a two-flavor 12-count variety packs.
"Hold the Chips: Pure Protein™ Launches Savory Popped Crisps, a Better-for-You Savory Snacking Alternative", PRNewswire , March 09, 2023, © Cision US Inc
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Good Food Partners Launches Joy St Protein Puffs

March 9, 2023: 12:00 AM EST
Australian food company Good Food Partners has unveiled Joy St, a new brand offering “guilt free” premium snacks. Joy St has launched with its vegan Protein Puffs made from 20 percent plant protein. The new Joy St Protein Puffs range is available at Woolworths stores nationally in three flavors: Sea Salt & Balsamic Vinegar, Smoked Salt and Sweet Chilli & Sour Cream. 
Lorna Gloria, "Good Food Partners launches ‘Joy St’ guilt free snacks", Retail World, March 09, 2023, © Retail Media
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Nakd Adds Two New Snackbar Ranges

March 9, 2023: 12:00 AM EST
Snackbar brand Nakd is introducing two new ranges: Big Bars and Protein Bars. Big Bars are larger 45g versions of Nakd's standard 35g fruit and nut bars and will debut in two of the brand's best-selling flavors: Cocoa Orange and Blueberry Muffin. Nakd’s new Protein Bars contain dates, peanuts, and chicory fiber, adding up to 7g of protein per bar. The range will launch in three flavors: Cocoa Hazelnut, Peanut Butter and Caramel. Both are HFSS-compliant and will be available in U.K. retailers starting next month.
Niamh Leonard-Bedwell, "Nakd adds duo of functional snackbar ranges", The Grocer, March 09, 2023, © William Reed Ltd
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German Start-Up Wholey Receives $6.5 Million In Funding

March 8, 2023: 12:00 AM EST
German vegan breakfast food company Wholey has received $6.5 million as part of pre-Series A financing. Tengelmann Ventures has led the funding with backing from investors including Feast Ventures. Wholey is planning on using the funding to invest in product development, marketing and sales and to expand retail distribution in Europe. The start-up currently sells its plant-based smoothie bowls, granola, porridge and nut butters in seven European countries. 
Henry Mathieu, "German organic firm Wholey eyes Europe expansion through funding", just-food.com , March 08, 2023, © Verdict Media Limited
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Pirate’s Booty Launches Crunch Attack Variant

March 8, 2023: 12:00 AM EST
Pirate’s Booty has launched Crunch Attack Great-White Cheddar Rice and Corn Puffs. Crunch Attack Puffs are taller and thinner than the brand’s classic puffs, offering a crunchier texture. The product is gluten-free, baked not fried, and free of artificial ingredients and preservatives. 
Giovanna Mengarelli, "Pirate’s Booty releases brand new Crunch Attack for all of your snack cravings", Guilty Eats, March 08, 2023, © Minute Media
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The Hershey Company Launches Vegan Hershey And Reese’s Products

March 8, 2023: 12:00 AM EST
The Hershey Company announced the nationwide launch of Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt and the new addition of Reese’s Plant Based Peanut Butter Cups. The chocolates are made with oats instead of dairy milk. The company stated the plant-based snacks will be more expensive than its classic offerings but did not offer specific numbers. 
"The Hershey Company Showcases ‘Better-For-You’ Portfolio", Food Engineering, March 08, 2023, © BNP Media, Inc.
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Boundless Expands To Ocado, Asda & WHSmith Travel

March 6, 2023: 12:00 AM EST
UK-based ‘gut happy snacking’ start-up Boundless has expanded its distribution to Ocado, Asda, and WHSmith Travel. Alongside the expansion, Boundless has launched 25g grab-and-go ‘BOOST’ bags, 90g sharing bags and two new chip flavors: Smoky Bacon and Sour Cream & Onion. Boundless’s snacks are vegan, 100 percent natural and made from activated nuts and seeds to offer gut friendly fiber and nutrients.  
"Boundless announces new national listings and unveils raft of NPD as it brings gut happy snacking to the masses", Grocery Trader, March 06, 2023, © Grandflame Ltd
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Teenage Sisters Keeping Kellogg’s Accountable For Palm Oil Policy

March 5, 2023: 12:00 AM EST
British teenage sisters Asha and Jia Kirkpatrick have been campaigning to stop Kellogg’s and other industry players from using palm oil in their products. In 2020, the sisters’ actions convinced the company to change their palm oil policy. Kellogg’s set a goal of procuring 100 percent Roundtable on Sustainable Palm Oil Physically Certified palm oil by the end of 2025. However, the sisters have expressed concern that the policy change is an empty promise. Later this month, the sisters and Kellogg’s Global Sustainable Sourcing Expert will be meeting to see what progress has been made and what more can be done.  
Kirsten Robertson, "Meet the teenage sisters taking on Kellogg’s over palm oil ’empty promises’", Metro.co.uk, March 05, 2023, © Associated Newspapers Limited
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Utz Expects Sales Growth In 2023 Following Strong Performance In 2022

March 3, 2023: 12:00 AM EST
The CEO of Utz Brands Inc. described fiscal year 2022 as one of “gradual recovery”. Net sales in fiscal 2022 increased 19 percent, climbing to $1.41 billion from $1.18 billion in 2021. In 2022, UTZ drove market share gains across the grocery channel and potato chips category. Utz expects continued growth in 2023 with total net sales projected to grow 3-5 percent and organic net sales 4-6 percent. To achieve these goals, Utz plans to expand distribution, increase marketing spend and invest in product innovation.  
Eric Schroeder, "Utz Brands building for the future", Food Business News, March 03, 2023, © SOSLAND PUBLISHING COMPANY
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Hostess Brands Study Shows Consumers Eat Both Indulgent & BFY Snacks

March 3, 2023: 12:00 AM EST
Hostess Brands’ recent consumer study shows that indulgent and better-for-you snacks can be additive instead of competitive. According to the study, sales of indulgent snacks are growing 20 percent faster than healthy options. 74 percent consumers describe their eating approach as a “balance sheet” with room for sweet treats, and 80 percent of adults see sweet snacks as a reward during times of uncertainty.
Elizabeth Crawford , "Hostess Brands: Indulgent, better-for-you snacks are additive, not competitive as consumers adopt ‘this and that’ stance", Food Navigator USA, March 03, 2023, © William Reed Ltd
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Volupta Launches Airnuts

March 3, 2023: 12:00 AM EST
Better-for-you snack and superfood ingredient company Volupta has launched Airnuts, a crunchy, airy snack made from peanuts, almonds and rice flour. Airnuts are gluten-free, oil-free, vegan and high in protein and fiber. The snack will be available in Himalayan Pink Salt, Chili, Onion & Cheese and Truffle flavors.  
"Volupta Launches a New Plant-based Snack: Airnuts", Nosh.com, March 03, 2023, © BevNET.com, Inc.
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Calbee To Invest $1Billion Over 3 years

March 1, 2023: 12:00 AM EST
Japanese snack company Calbee will invest $1 billion in M&A, automation, equipment and facility upgrades to fortify its operations at home and overseas. North America and China have been identified as key markets the company will target to boost brand recognition. Calbee plans to spread the investment over the next three years to pursue growth and improve efficiency.  
Gill Hyslop , "Japanese snack giant to invest $1bn to boost growth in China and North America", Bakery and Snacks, March 01, 2023, © William Reed Ltd
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Baltimore-Based Granola Company Projects $15 Million In Revenue For 2023

March 1, 2023: 12:00 AM EST
Baltimore-based handmade granola company Michele’s Granola is projecting $15 million in revenue for 2023. The company’s vegan, non-GMO granola is made of oats, nuts and seeds and is available in eight flavors, including Salted Maple Pecan, Cherry Chocolate, Ginger Hemp, and Lemon Pistachio. The company sells to 3,500 grocery stores across the United States, including Whole Foods, Giants, Krogers, The Fresh Markets, Sprouts and Wegmans.
Jane Marion, "How Micheles Granola Owner Michele Tsucalas Built National Granola Empire In Baltimore", Baltimore Magazine, March 01, 2023, © Rosebud Entertainment, LLC
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Hey! Chips To Expand To U.S. And Additional APAC Countries

March 1, 2023: 12:00 AM EST
Singapore brand Hey! Chips is planning to expand into Malaysia, China, Maldives, Mauritius, Malta the United States. Hey! Chips adopts NASA’s food preparation method to dehydrate fruits and vegetables, which retains the produces’ nutrients and flavor.
Hui Ling Dang , "From niche to mainstream: Singapore brand taps healthy snacking trend with guilt-free chips", Food Navigator USA, March 01, 2023, © William Reed Ltd
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Arnott’s Extends Teeny Tiny Teddy Biscuits Into Breakfast Cereal

February 28, 2023: 12:00 AM EST
Australian biscuit brand Arnott’s has turned its classic Teeny Tiny Teddy Biscuits into a breakfast cereal in the company’s first foray into the breakfast market. Teeny Tiny Teddy Cereal is gluten-free, high in fiber and whole grains, with no artificial colors, flavors or preservatives. The cereal is available exclusively at Woolworths in Honey and Chocolate flavors. 
Kaycee Enerva, "Arnott’s turns Tiny Teddy into its first breakfast cereal", Inside FMCG AU, February 28, 2023, © Octomedia Pty Ltd
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