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RW Garcia Relaunches Amazon Product Page

September 2, 2021: 12:00 AM EST
The Scotts Valley, Calif.-based brand of BFY chips and crackers has relaunched its Amazon product page featuring the most popular sizes of its organic, non-GMO snacks. The revamped page has fresh brand imagery and will initially offer a selection of snacks, including Organic Corn Chips (Blue): (8.25-ounce bag); and Organic Corn Chips (BBQ and Chili Cheese, 7.5-ounce bags). Organic Corn Chips are sold on Amazon in packs of four for $29.99. The brand said it will also launch its Yellow Corn Chips and popular cracker varieties in the near future.
"Better-for-you Snack Brand RW Garcia Relaunches Amazon Page", PR Newswire, September 02, 2021, © Cision US Inc
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Scion Of Singapore Snack Firm Is Revitalizing Her Family’s Products, Image

September 2, 2021: 12:00 AM EST
Esther Loo, the third-generation scion and current head of marketing of the Tai Sun brand of nuts and chips, was well aware that the company’s outdated image needed an overhaul. Market research told her that branding – not product quality – was the root of the problem: packaging was a mess, and “there was no real formatting for the brand as a whole.” What’s more, younger consumers really didn’t know about the products, and therefore were not buying them. Loo launched a repositioning campaign, complete with brand bibles and product segmentation. Tai Sun’s current portfolio now includes brands like Nature’s Wonders, Treatz, UCA, and more. Nature’s Wonders will be rolling out new nuts and mixes, and Treatz will receive a significant revamp. And Loo wants to convey to the public – using social media etc. – that healthy snacks such as pecans and macadamias, often thought of as premium nuts, are not necessarily out of reach.
Terence Ruis, "How third-generation Tai Sun scion Esther Loo is reinventing the traditional nuts company", The Peak Magazine, September 02, 2021, © Singapore Press Holdings Ltd
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Holy Crap Cereals Boosts Production To Fulfill Orders From New Distribution Partners

September 2, 2021: 12:00 AM EST
The Toronto, Ont.-based brand of health and wellness company Plant&Co. Brands Ltd. is boosting production at its Gibson, B.C., factory to fulfill orders from recently introduced Longo Brothers Fruit Markets and Highland Farms. Longo's has expanded over the years to include 36 locations throughout the greater Toronto and Hamilton areas in Ontario. All five Holy Crap flavors contain certified organic, non-GMO, kosher, and gluten free ingredients, such as hemp seed, buckwheat, chia seeds, and gluten-free oats. 
"Plant&Co's Holy Crap Cereals Increases Production to Fulfill Orders from New Distribution Partners Including Longo's", Newsfile Corp, September 02, 2021, © Newsfile Corp
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Potato Chips Starting To Disappear From Office Vending machines In U,K,

September 1, 2021: 12:00 AM EST
Suppliers of office vending machine snacks in the U.K. are substituting products with longer shelf life, thanks to a dearth of snacking office workers. According to reports, traditional fried potato chips (crisps) are disappearing from vending machines, replaced by crackers such as Mini Cheddars that can last twice as long. Because of a slowdown in potato chips turnover, they go stale in the machines. "We would hope this time next year we would start to see 2019 levels of business," said David Llewellyn, chief executive of the Automatic Vending Association, although expectations are that British workplaces will remain emptier over the next year.
Hannah Boland , "Crisps vanish from vending machines as workers stay at home", The Telegraph , September 01, 2021, © Telegraph Media Group Limited All Rights Reserved
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Companies’ Driverless Snack Kiosk Hits The Road in Germany

August 31, 2021: 12:00 AM EST
Following successful tests in the city of Cologne, Rewe Digital and Vodaphone are putting their "Snack Mobil" driverless snack kiosk on the road in live operations. The self-propelled kiosk, which offers 32 snacks as well as beverages, will be operational through the end of October. All passers-by at the Carlswerk production facility in Cologne can order soft drinks, sweets, and healthy snacks and make contactless payments with their smartphones directly at the Rewe Snack Mobil. 
"Rewe Digital teams with Vodafone on driverless mobile snack kiosk", Food Truck Operator, August 31, 2021, © Networld Media Group
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FSSAI”s Approach To Healthier Snacks And Sweets Is Two-Pronged

August 31, 2021: 12:00 AM EST
The Eat Right Movement of the Food Safety and Standards Authority of India, which originally focused on reducing sugars, sodium, and saturated fats in snacks and candy, is now promoting immunity boosting ingredients. The relatively recent emphasis emerged during the pandemic, and now India’s food companies are adding healthy ingredients such as whole grains, vegetables, and micronutrients to their products, including children's foods. An example is Lil' Goodness, a children’s food and nutrition brand that is targeting deficiencies of vitamins B, C, D, zinc, calcium, Iron, protein, as well as an excess of unhealthy fats and carbs. The company’s product lines include savory snacks (multigrain puffs, veggie crackers made with real veggies) and sweet snacks such as prebiotic chocolates. 
Nandita Vijay, Bengaluru, "Snacks and sweets take a healthy twist as Eat Right Movement gains importance during pandemic", Food And Beverage News, August 31, 2021, © Food And Beverage News
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The Evolving Consumer Behaviors Driving Food And Beverage Innovation

August 27, 2021: 12:00 AM EST
Food processing corporation Archer Daniels Midland (ADM) has identified five key consumer health and wellness trends that are driving innovation and creating opportunities for food, beverage, and supplement companies. At the root of the evolving trends in health and wellness is the pandemic, which has transformed the way consumers perceive holistic health and well-being. The key trends are: renewed motivation to improve individual health and wellness; emergence of a holistic approach to managing the mind-body connection; the rise of tailored nutrition that supports personal health and wellness goals; increased emphasis on a proactive perspective on immunity; and the emergence of “purposeful indulgence” as the new “permissible indulgence.” “Consumer focus on sustaining health and wellness through nutrition may likely become an enduring behavioral change, even after the global pandemic is over,” ADM says.
Eric Schroeder, "ADM identifies shifting consumer behaviors reshaping innovation", Bakemag.com, August 27, 2021, © SOSLAND PUBLISHING COMPANY
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Blanco Niño Expands Into U.K., Scandinavia

August 27, 2021: 12:00 AM EST
Following a spurt of growth triggered by the pandemic, the Clonmel, Ireland-based tortilla and tortilla chip producer has forged partnerships in the U.K. with retail outlets including Ocado and Daylesford Farm, and is working with wholesale distributors Cotswold Fayre, Auguste Noel, and Holleys. In Sweden, the company has partnered with House of Liquids. The company’schips are sold by 360 retailers in Ireland and counting. Blanco Niño tortilla chips come in Lightly Salted, Chilli & Lime, and Ancient Grain flavors. They are gluten free, vegan friendly and contain no preservatives or additives, and made with non-GMO whole corn.
Mark Murphy, "Blanco Niño Expands into U.K. and Nordic Markets", FFT (Restaurants Association of Ireland), August 27, 2021, © Business Post Media Group
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Tasty Awards Honors Tomato Jerky Snack From Bella Sun Luci

August 27, 2021: 12:00 AM EST
The Chico, Calif.-based company’s Plant-Based Tomato Jerky: Teriyaki & Cracked Pepper was named the Top Artisan Plant-Based/Vegan Jerky of the year by Tasty Awards, which are intended to “recognize and support the creators of fantastic products.” Bella Sun Luci’s plant-based snack went up against jerkies from around the world in the tasting competition. The company noted that this award is an honor to receive for a small, women-owned business that makes health-minded snacks. The California-grown tomatoes are halved, sun-dried, infused with flavor while marinating, then dried again. The company’s products are available at Costco, Safeway, Walmart, Albertsons, SUPERVALU, and online through Amazon.
Lilian Diep, "Bella Sun Luci Wins Tasty Award for Plant-Based Tomato Jerky; Mary Mooney Discusses", andnowuknow.com, August 27, 2021, © andnowuknow.com
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New Kerry Microapp Will Help Private Labels Fine-Tune Snack Marketing

August 26, 2021: 12:00 AM EST
The Irish taste and nutrition company’s research shows there are ample opportunities in the snack marketplace for grocery and private retail labels to plant their product flags. The company created what it says is an “easy-to-navigate online microapp” designed to provide information about its research results and identify the opportunities shaping the private label snacks space. The “Seizing the Private Label Snack Category” microapp allows users to explore product packaging examples and reveals the claims and ingredients that resonate with various consumer types. Insights related specifically to snacks provide direct guidance on tackling snack product innovation. For example, private label consumers comprise two key groups: “adventure seekers” (novel flavors) and “practical traditionalists” (tried-and-true flavors).
Elizabeth Green, "Kerry’s microapp delves into emerging opportunities in private label snacks", Food Ingredients First, August 26, 2021, © CNS Media BV
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Celebrity Chef Launches Lifestyle/Wellness Brand, Raises $2.2M

August 26, 2021: 12:00 AM EST
Restaurateur, chef, television host, and entrepreneur Michael Chernow has raised $2.2 million to launch Kreatures of Habit, a lifestyle and wellness brand whose goal is to help people establish healthy habits. Investor Gary Vaynerchuk, who led the funding round, was joined by a group of entrepreneurs, media executives, and professional sports figures. Chernow is targeting the $3.3 billion pre-packed oats market with a direct-to-consumer instant oatmeal called The PrOATagonist, a gluten and allergen-free meal containing oats, protein, vitamins and minerals, and omega-3 fatty acids in three flavors. The PrOATagonist comes in a box of seven for $34, and can be obtained via a monthly subscription of $33. The new funds will be spent on marketing and new product development.
Christine Hall, "Celebrity chef Michael Chernow whips up new lifestyle brand, Kreatures of Habit, raises $2.2M", Tech Crunch, August 26, 2021, © Verizon Media
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Rule Breaker Snacks Enters Delivery Service Channel

August 26, 2021: 12:00 AM EST
The Needham, Mass.-based maker of vegan, gluten-free, allergen-free snacks has partnered with CloudRetail to provide its products through delivery services such as ChowNow, DoorDash, Postmates, and UberEats. Distribution will begin in markets in the west and south, including Los Angeles, San Francisco, and San Diego, Calif.; Tempe, Ariz.; and Austin, Texas,
"Rule Breaker Snacks Expands Distribution With CloudRetail", KTVN News, August 26, 2021, © KTVN
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Mr. Favourite Plantain Chips To Enter U.S. Market

August 25, 2021: 12:00 AM EST
The London, Ont.-based maker of vegan, gluten-free, and trans fat-free plantain snack chips says its products will soon be available in the U.S. A type of banana, plantains are a good source of fiber, vitamins, and minerals. Mr. Favourite’s chips come in Chili Garlic, Sour Cream and Onion, and regular varieties.
"100 Percent Vegan, Gluten-Free, Trans Fat-Free Plantain Chips are the Perfect Snack for You!", Globe Newswire , August 25, 2021, © GlobeNewswire, Inc.
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Market For Healthy Functional Snacks Broadens

August 24, 2021: 12:00 AM EST
The elderly and “ultra-health-conscious” are no longer the only drivers of demand for healthy functional snacks, according to a recent Glanbia Nutritionals-sponsored survey of 2,001 British consumers. With post-pandemic healthy eating on the rise, and better nutritional information available to all consumers, the demand for the ultimate functional snacks increasing among a wider array of snack buyers. Key data from the survey: younger generations (in particular, 25-34-year-olds) demand high-protein snacks; 43 percent of Baby Boomers prefer foods to be made with simple, real ingredients; 43 percent of Gen Z prefer to have something labelled as “no preservatives, artificial ingredients, high fructose corn syrup, or trans fats;” and “conscious indulgence” is on the rise, with healthy, clean label chocolate fudge brownies and peanut butter cups “the top two preferred flavors.”
Gill Hyslop, "Creating snacks to combat the age-old longevity challenge and other health issues", BakeryAndSnacks.com, August 24, 2021, © William Reed Business Media Ltd
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India’s The Whole Truth Raises Nealy $6 Million In 2nd Funding Round

August 24, 2021: 12:00 AM EST
The Bengaluru-based clean label health food brand’s new financing round, its second, was led by Sequoia Capital and included existing backers along with eight angel investors. Matrix is the largest stakeholder among investors with 20.17 percent while Sequoia picked up 10.37 percent by leading the round. According to Fintrackr’s estimate, The Whole Truth has been valued at $27.5 million (post-money) in the Series A round. The company positions itself as a healthy and clean snack brand with a portfolio of protein bars, immunity balls, and muesli. The company offers subscriptions and claims to have 80-85 percent sales through its website and remaining from partnerships with gyms and health clubs.
Harsh Upadhyay & Gaurav Tyagi , "Sequoia leads Series A round in snack brand The Whole Truth", Entrackr, August 24, 2021, © Bareback Media Pvt. Ltd.
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Ancient Provisions Creates Cheesy Crackers With Banana Flour, No Dairy

August 23, 2021: 12:00 AM EST
The Los Angeles-based company’s mission to produce snacks that are wholesome, delicious, and vegan led to the development of Cheddar Cheezish Gluten-Free Crackers. The cheese flavor of the crackers was created without dairy, and no wheat flour was used. The crackers are crafted with green banana flour, cassava flour, sunflower oil, and a blend of spices. They are allergen-free and gut healthy, thanks to the banana flour, which is made from bruised or slightly damaged green bananas. The crackers are available online and at select grocers in 1-4 oz boxes starting at $1.75.
LeVar Thomas, "Ancient Provisions Cheddar Cheezish Crackers Are an A+ Snack For Fall", stupidDOPE, August 23, 2021, © stupidDOPE
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Nestlé Upgrades Singapore R&D Operations

August 23, 2021: 12:00 AM EST
The Swiss company’s upgrade of the Singapore R&D facilities marks the 40-year anniversary of the center, which has played a key role in developing innovative products and technologies for South East Asia and beyond for both Nestlé's retail and out-of-home business. The R&D center has contributed to the innovation of coffee mixes, powdered beverages such as Milo, culinary products, plant-based foods & beverages and ice-cream. The center also supports the development of plant-based meal solutions for both retail and out-of-home for the Harvest Gourmet brand. 
"Nestlé expands R&D facilities in Singapore, marking 40-year anniversary", Nestlé , August 23, 2021, © Nestlé
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British Pub Snack Preferences Swing Toward – Olives And Halloumi Fries?

August 22, 2021: 12:00 AM EST
A study by a British mobile app for order table service found that sales of traditional pub snacks have plummeted as consumers turned to healthier eats since the start of the pandemic. According to an analysis of 1.5 million pub orders by the ServedUp app, sales of pickled onions, salted peanuts, Mini Cheddars, and prawn cocktail crisps have sagged while sales of olives, halloumi fries, cashews, and popcorn have soared. Purchase of healthier baked crisps rose by 23 percent compared to before the pandemic, cashew nuts by 20 percent, popcorn by 12 percent, gourmet flavored crisps by 16 percent, and olives by eight percent.
Mike Wright, "Olives and halloumi fries replacing peanuts and crisps as Britain's top bar snacks", telegraph.co.uk, August 22, 2021, © Telegraph Media Group Limited
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Popularity Of Protein-Based Foods And Beverages Persists

August 20, 2021: 12:00 AM EST
An executive at Irish taste and nutrition company Kerry says foods naturally rich in protein (e.g., yogurt) as well as foods that have been fortified with protein continue to sell well. New protein-based product launches increased 12 percent from 2018 to 2020. Among the trends driving the popularity of protein: heightened focus on nutrition and health during the pandemic; increased sensitivity to sustainability, climate change, and the environment; increased popularity of protein foods among mainstream consumers; and increased development of new protein sources. The demand for high protein snacks has significantly increased, driven by consumers seeking “better for you” convenient snacks. A lot of innovation has focused on clean-label snack formulations, with natural claims important in the protein bar category.
Jim Cornall, "A dive into high protein trends, claims and applications", DairyReporter.com, August 20, 2021, © William Reed Business Media Ltd
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Canada’s Simply Better Brands Closes Acquisition Of Tru Brands

August 19, 2021: 12:00 AM EST
The acquisition adds the Tru Brands line of dessert-inspired protein bars to the Vancouver-based plant-based food and beverage company’s portfolio. Founded in 2018 under the female-led parent company TruWomen, Tru Brands snacks are sold online and at U.S. retailers, including Target, Costco, Whole Foods, and Fresh Thyme. Their protein bars are made with plant-based ingredients such as cassava, cacao, and brown rice protein, and are certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols.
"Simply Better Brands Corp. Closes the Acquisition of ‘TRUBAR’ Nutrition Brand Adding to Its Plant-Based Wellness Portfolio", GlobeNewswire, August 19, 2021, © GlobeNewswire, Inc.
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Country Archer Provisions Puts Down Roots In Plant-Based Snacks

August 19, 2021: 12:00 AM EST
The San Bernardino, Calif-based meat snack maker is entering the plant-based category with a new line of plant-based jerky made with whole slices of King Oyster mushrooms. According to the company, the mushrooms have fibers with a similar look, tear and chew to traditional jerky. Certified soy- and gluten-free, the plant-based jerky contains three grams of fiber per serving and comes in spiced bacon, barbecue, and teriyaki flavors. Country Archer’s plant-based jerky retails for $7.99 per 2-oz bag and is available online and at Sprouts stores. It will roll out to Whole Foods Market stores nationwide in October.
Rebekah Schouten, "Country Archer unveils plant-based mushroom jerky", Food Business News, August 19, 2021, © SOSLAND PUBLISHING COMPANY
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First SunChips Ads In Four Years Hope To Rejuvenate The Brand

August 19, 2021: 12:00 AM EST
The “Be Your Own Wave” campaign theme – a play on the Frito-Lay whole-grain snack’s rippled  shape – urges younger consumers to embrace their individuality. Developed by the Marketing Arm agency (Omnicom Group) after extensive consumer research, the first 30-second spot focuses on artists who’ve had a tough time during the pandemic. The concept will be expanded to “more and more real-life consumers” eventually. For now, the campaign uses only digital media.
Steve Ellwanger, "SunChips Promotes Individuality With 'Be Your Own Wave' Campaign ", Marketing Daily, August 19, 2021, © MediaPost Communications
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Munchy’s Debuts Cream Cracker That Supports Immunity

August 19, 2021: 12:00 AM EST
Available in three flavors, the Malaysia-based Munchy’s Crackers Plus is enriched with 10 nutrients including vitamins B and C, and minerals Selenium and Zinc, which can help support the body’s immune system. Munchy’s Malaysia says the demand for healthier, more nutritious snacks is growing steadily. The crackers are available in Original High Calcium, High Protein Chia Seeds and High Fiber Whole Grain flavors, priced at $1.14 (300g) and $2.59 (700g).
"Snack healthy to boost immunity", The Sun Daily, August 19, 2021, © Sun Media Corporation Sdn. Bhd
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MadeGood Launches “Un-wreck The Future” Promotional Campaign

August 18, 2021: 12:00 AM EST
The Vaughan, Ont.-based BFY snack company, which is launching a brand platform “enlisting the optimism of youth,” is unveiling a promotional campaign, running in Canada and the U.S., aimed at “tackling issues that will make a healthier, safer, and more equitable future.” A two-minute “Un-wreck The Future” anchor spot features kids inspired by news reports to do something to make the future less bleak. They settle on food insecurity, the focus of the platform’s first year. The campaign message is that even though there are no easy answers – 1.7 million Canadians and 42 million Americans face food insecurity – it is welcoming any and all ideas from people who are invested in making the future better. The campaign was led by Broken Heart Love Affair agency, with Sister agency Lifelong Crush handling digital, the Hype agency supporting PR in Canada, Coast handling PR in the U.S., and Epitaph handling the media buy.
Josh Kolm, "MadeGood launches first brand platform to ‘un-wreck the future’", Strategy Online, August 18, 2021, © Brunico Communications Ltd
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Eat Makhana Introduces New Flavor Of Dairy-Free Lily Seed Snacks

August 18, 2021: 12:00 AM EST
The San Mateo, Calif.-based lily seed snack company’s new Spicy Vegan Queso Lily Seeds target snackers who want dairy-free cheesy, crunchy, and spicy treats. The new variant of popped water lily seeds, known as makhana in Hindi, are flavored with jalapeno, cayenne pepper, and paprika. All Eat Makhana snacks contain the anti-aging bioflavonoid kaempferol, have 50 percent more protein and 65 percent less fat than popcorn, making them “an antioxidant, anti-aging, anti-diabetic and anti-inflammatory food,” according to the company. The snacks are also vegan, corn-free, non-GMO, and free of nuts, gluten, sugar, or any sort of preservatives.  
"Eat Makhana unveils Spicy Vegan Queso Lily Seed Pops, the newest addition to its growing nutritious snacks", MarketWatch, August 18, 2021, © MarketWatch, Inc.
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General Mills Tells Parents: Cereals Do Deliver A Healthy Breakfast

August 17, 2021: 12:00 AM EST
With breakfast cereal sales declining steadily in recent years – though growth projections have been rosier lately, thanks to the impact of the pandemic – the Battle Creek, Mich.-based company surveyed parents and found that many feel guilty about feeding their kids breakfast cereals thinking they’re sort of a nutritional cop out. In fact, the company says, nutrient-dense eating can and should include foods – i.e., breakfast cereals – that are accessible and affordable to all. “In reality, a bowl of cereal is hard to beat when it comes to nutrient density.” Especially, the company says, a bowl of one of the nutrient-dense options from General Mills Big G Cereals: Cheerios, Fiber One, Chex, etc. Guilt-free parenting can be easy after all.
"General Mills Uses New Data to Launch 'Good Is Good Enough' Campaign to Remove Parental Guilt Associated With Nutritious Eating", Business Wire, August 17, 2021, © Business Wire, Inc.
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Environmental Benefits Of Upcycling Are Real – And The Snacks Are Good, Too

August 17, 2021: 12:00 AM EST
Companies that produce upcycled snacks – made with food production by-products otherwise bound for landfills – claim they’re helping the environment by reducing food waste and creating products with less power, water, and other carbon-heavy resources. Nutritionist and writer Ariane Resnick says her research found the claims mostly true. In the process, she discovered a few upcycled snacks and food products that she really liked. Among these are: CaPao’s fruit and nut bites made from cacao fruit left over after chocolate processing; Fast Company’s high-fiber, gluten-free flours, baking mixes. and snacks made with the by-products of plant-based milk processing; Renewal Mill’s okara flour made from the leftovers from soy milk production; and Pulp Pantry’s fiber-rich chips made from the pulp left over after fruits and vegetables are juiced.
Ariane Resnick, CNC , "Are Upcycled Snacks Having Any Impact On Food Waste? We Investigate", Byrdie , August 17, 2021, © Byrdie is part of the Dotdash publishing
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General Mills Adds To Yop Potable Yogurt Line

August 17, 2021: 12:00 AM EST
The company has added a coloring-free chocolate flavor to the range sold in the U.K., which also includes strawberry and raspberry flavors targeted at teens.  as part of the Yop range, the new offering is free from colorings and is said to be great for portion control on the go. According to the company, Yop sales have increased by 12.6 percent, boosting household penetration by 72.6 percent. With an RRP of $2.74, Yop Chocolate is sold in Asda stores in four-packs. 
Antonia Garrett Peel, "General Mills unveils new chocolate drinkable yogurt", FoodBev Media, August 17, 2021, © FoodBev Media Ltd
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“Click For Snack Delivery” Remains Strong Trend As Pandemic Wanes

August 17, 2021: 12:00 AM EST
A report from PepsiCo and Chinese on-demand delivery and retail platform Dada Group acknowledges growth in ecommerce but says the pandemic has been the real catalyst in driving home delivery sales. That trend is still strong: the number of Chinese consumers preferring to “click” to have goods delivered directly to their home continues to grow, creating real opportunities for retailers and brand owners to attract new customers, as well as repeated orders. Snacks in particular are enjoying a real boost through ecommerce, with JDDJ reporting a 91 percent growth of snack sales in 2020. Snack buyers come from all channels, all scenarios, and all regions. And their tastes range from everyday treats to the most eclectic, like mango-flavored chocolate and sauerkraut-flavored potato chips. 
Gill Hyslop, "The five major trends motivating the ecommerce snack customer in China", BakeryAndSnacks.com, August 17, 2021, © William Reed Business Media Ltd
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British Company Boundless Raises Cash, Launches Sorghum Snacks

August 17, 2021: 12:00 AM EST
The four-year-old U.K.-based “activated” snacking brand raised $1.4 million from angel investors and others to expand its healthy snacks business, which includes a range of high-protein, gluten-free nut and seed mixes. The company’s FAB (flood, activate, bake) method involves soaking the nuts and seeds in salt water to kick-start germination before “activating” them by drawing out hard-to-digest phytic acid. The products are then baked at a low temperature. This month the company will debut two new snacks made from sprouted sorghum. The new funding will be spent primarily on overseas marketing, working on in-store sampling and virtual trade shows, and social media campaigns.
Niamh Leonard-Bedwell, "Boundless adds Activated Chips duo to bagged snacks offering", The Grocer, August 17, 2021, © William Reed Business Media Ltd
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Awakened Foods Gets Cash Injection To Fund Marketing Of New Products

August 16, 2021: 12:00 AM EST
The Colorado-based holding company created this year through the merger of Ka-Pop Snacks (sorghum-based) and Bubba’s Fine Foods (paleo and keto) said it has received “a significant investment” from Clover Vitality, an Evanston, Ill.-based venture capital and growth equity firm focused on emerging food and beverage companies. Awakened Foods’ portfolio companies also include Awakened Food Crafters, a co-manufacturer and private-label business. The company is not disclosing the investment amount or whether Clover had taken a stake in the business, but says it represents “meaningful progress toward our total raise amount.”  The funds will be used to support marketing campaigns and to fuel more 20 new products that have, or will launch, this year.
Simon Harvey, "Ka-Pop, Bubba s snacks owner Awakened Foods backed by investor", just-food global news, August 16, 2021, © just-food.com
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Breakfast Cereals Tick A Lot Of Boxes As They Cater To Consumer Preferences

August 16, 2021: 12:00 AM EST
The growth of non-cereal breakfast categories – frozen, refrigerated, bagels, pastry/doughnuts, etc. – is outpacing the growth of cereals. But a number of seemingly conflicting benefits – cost-effectiveness, functional health, better-for-you, clean label, indulgence, nostalgia – could fuel category growth during the coming year. Yes, consumers are more motivated to try a new cereal with claims of reduced sugar, added protein, added fiber, and nutrient-dense ingredients. However, industry watchers say there’s still room for some indulgence in the category – think Little Debbie Cosmic Brownies cereal, Post’s Dunkin-inspired cereals, General Mills’ Dunkaroos Cereal, and Kellogg’s Special K Dipped Chocolatey Almond. A key factor driving their success is familiarity of flavors that hark back to their childhood breakfast tables.
Barbara Sax , "How Can the Cereal Aisle Reclaim Breakfast?", Progressive Grocer, August 16, 2021, © EnsembleIQ
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Dr Pepper Debuts Chocolate-Flavored Variant, Rewards Program

August 15, 2021: 12:00 AM EST
The Frisco, Texas-based soft drink company’s FANtastic Chocolate! Flavor Is being introduced with a limited time Dr Pepper "Pepper Perks" rewards program. Consumers participate by scanning the proof of purchase QR code on Dr Pepper purchases, triggering a prompt to create a "Pepper Perks" account. Once the qualifying number of points are earned, consumers can redeem their purchase to receive the new flavor while supplies last. Participants can also enter for a chance to win a trip to the College Football Playoff National Championship and redeem other Dr Pepper branded college team gear.
"Calling All Super Fans: Dr Pepper Reveals FANtastic Chocolate", PRNewswire , August 15, 2021, © Cision US Inc
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Sales Of Snacks Are Up, But Watch The Impact Of The Delta Variant

August 13, 2021: 12:00 AM EST
Sales of low-calorie, diet, and convenience foods have started to rise as vaccinations have slowly increased, more restaurants and bars are operating at greater capacity, and workers are heading back to their offices. Sales of low calorie/reduced fat snacks are up 20 percent, drinkable yogurt for adults up 23 percent, rice and popcorn cakes up 13 percent; diet measured meals/snack bars are up 11 percent, adult nutrition drinks and fresh fruit are up 12 percent, and adult nutrition bars rose 10 percent. But market researcher Catalina advises grocers that these sales trends may reverse as offices push back opening dates and events are canceled because of the burgeoning Delta variant of COVID-19. 
Gina Acosta , "The Next Big Shopper Behavior Shift Is Here", Progressive Grocer, August 13, 2021, © EnsembleIQ
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GenTech Hires Agency To Boost Sales Of Recent Acquisitions

August 12, 2021: 12:00 AM EST
The Wheat Ridge, Colo.-based functional foods company has hired outsourced sales agency Vista Brands to drive a widened distribution footprint and expanded sales for its newly acquired product lines: Fizzique, a protein-infused sparkling water, and MPB Snacks, a high-end gluten-free protein snacks company. MPB products are sold at GNC, Circle K, FiveStar, Walmart, Canteen, and on Walmart.com, Amazon.com, QVC, and BodyBuilding.com. GenTech Holdings is a publicly traded company that owns the functional foods brand, SINFIT Nutrition.
"GenTech Hires Top Outsourced Sales Agency Vista Brands to Drive Sales Growth for Recent Brand Acquisitions", GlobeNewswire, August 12, 2021, © GlobeNewswire, Inc.
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Food Packaging Advances In The U.K.

August 11, 2021: 12:00 AM EST
U.K.-based premium snack manufacturer TruffleHunter has introduced new recyclable packaging materials for its line of truffle crisps. Black Truffle Crisps and the newly developed White Truffle & Lobster Crisps are now available in fully recyclable tins and compostable bags. The company upgraded its Cotswold factory to handle compostable truffle crisp bags. In other U.K. packaging news: organic cereal manufacturer Bauck has upgraded its production to handle sealable, paper-based, stand-up pouches produced by Sappi in partnership with machine manufacturer Rovema. The material features an integrated mineral oil barrier (MOSH/MOAH) and high heat-sealability; and cakes and baked goods manufacturer Finsbury Food Group has revamped its Thorntons Bites products to feature new-look packaging designed to increase product stand-out on shelves by evoking the “luxury and quality of Thorntons chocolate.”
James Ridler , "Packaging round-up: Rebrands and new developments", FoodManufacture.co.uk, August 11, 2021, © William Reed Business Media Ltd
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Calls For Deposit Scheme After Huge U.K. Can And Bottle Beach Cleanup

August 11, 2021: 12:00 AM EST
A massive U.K. beach litter cleanup effort found that nearly two-thirds of the discarded bottles and cans collected had been traced to 12 companies, with Coca-Cola packaging being the most prevalent. The report, by marine conservation charity Surfers Against Sewage (SAS), said other branded packaging pollution came from PepsiCo, AB InBev, McDonald’s, Mondelēz International, Heineken, Tesco, Carlsberg Group, Suntory, Haribo, Mars, and Aldi. Nearly four thousand volunteers collected branded items on 11,139 miles of coastline, making it the U.K.’s biggest coordinated cleanup event. SAS called for legislation creating an “‘all-in” deposit scheme that would hold companies to account and “turn off the tap of plastic and packaging pollution flooding the ocean.” Beverage and other companies have said that a lack of a good deposit return scheme (DRS) in the U.K. means their packaging is needlessly littered.
Helena Horton, "Coca-Cola most common littered brand on UK beaches, says study", The Guardian, August 11, 2021, © Guardian News & Media Limited or its affiliated companies
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Kellogg India Says Rising In-Home Consumption Benefits Breakfast Cereal Industry

August 10, 2021: 12:00 AM EST
The Mumbai-based company says its breakfast cereals have experienced strong growth among households thanks to the pandemic. Kellogg India added nearly 30 percent more households in the last six months (year-on-year). According to industry estimates, breakfast cereals are a $300 million industry in the country, with growth rates reaching 18-20 percent during the pandemic from 1-12 percent. The key factor has been rising in-home consumption that has enabled many packaged food categories to enter new households. The company plans to launch its global brand Froot Loops in India to bolster its portfolio, and is experimenting with ready-to-cook cereals. “Not only are we manufacturing [Froot Loops] in the country, but we have also done a lot of R&D work in terms of flavor profiles to cater to the Indian palette. We believe this launch is strategic and opens a new pillar of growth for us,” a company spokesman said.
"Kellogg India sees household consumption of breakfast cereals rising in Covid times", The Hindu Business Line, August 10, 2021, © THG PUBLISHING PVT LTD
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“Fun And Healthy” Cereal Maker OffLimits Announces Funding Round

August 6, 2021: 12:00 AM EST
The year-old New York-based maker of Zombie and Dash breakfast cereals says the $2.3 million funding round will include friends and family, pre-seed, and seed financing from Science Inc., Crosslink, Canaan, DBC Creative CEO Dana Cowin, Surface Magazine CEO Marc Lotenberg, TikTok executive Nick Tran, and NTWRK president Moksha Fitzgibbons. The new funding will go toward scaling into retail, hiring new talent and building up inventory, the company says. OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. The cereals – Dash turns milk into caffeinated cold brew coffee and Zombie is a pandan-flavored (similar to vanilla) variant – were picked up in stores like Intelligentsia and are available online at $8.50 per box.
Christine Hall, "Plant-based cereal startup OffLimits pours $2.3M into new products", Tech Crunch, August 06, 2021, © Verizon Media
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Challenges Face BFY Snack Formulators

August 6, 2021: 12:00 AM EST
The functional snack business is experiencing healthy growth as U.S. consumers continue their search for foods that offer health benefits, such as immunity, or simply provide a healthy alternative to salty and fatty snacks. But reformulation of snack seasonings poses many challenges for BFY snack makers. After all, salt and fat guarantee taste delivery while ensuring that seasoning sticks to, and is evenly distributed across, the snack base. One solution is almonds, which are available in over 14 formats. They can help overcome taste, texture, and nutrition challenges while delivering protein and fiber. Almonds contain six grams of protein in a one-ounce serving. And now recently-developed defatted almond flour, or almond protein powder, goes even further toward achieving protein requirements, and its extra-fine texture and neutral taste allow for more versatility and fewer masking agents, contributing to a clean label.
Katherine Durrell, "Better-for-you snacks present “double-edged” sword to reformulators, suppliers flag", Food Ingredient First, August 06, 2021, © CNS Media BV
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Bagrry's India Debuts Breakfast Granola Line

August 6, 2021: 12:00 AM EST
The New Delhi-based maker of oats, muesli, and bran breakfast products has launched two granola variants: Belgian Dark Chocolate and Almonds and Exotic Fruits with Cranberries and Almonds. The main ingredients in the two granolas are oats, California almonds, quinoa, Belgian dark chocolate, whole wheat, rice flakes, mangoes, strawberries, bananas, cranberries, and Arabian dates. “Our granola works well in warm or cold milk, with Greek yogurt or simply as a snack," the company says.
"Bagrry's launches Granola range with Belgian chocolate & exotic fruits", Food & Beverages News, August 06, 2021, © Food & Beverages News
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New Funding Will Help India’s Eat Better Company Grow

August 5, 2021: 12:00 AM EST
The year-old Jaipur-based healthy snack brand says the money raised from ecommerce investment marketplace GetVantage will be spent on marketing and new product launches in the coming months. Launched in August 2020, the Eat Better Company said its customer base has surpassed 15,000 people. The company sells an array of seed- and nut-based snack products packaged in boxes and jars. Besides selling its products through its website and various marketplaces, the company also has a strong gifting portfolio and counts Visa, Razorpay, Pine Labs, and Godrej Housing Finance among its customers. GetVantage has invested in more than 70 digital-first brands in India. 
Peerzada Abrar , "Eat Better raises undisclosed funding from GetVantage to fuel expansion", Business Standard (Online), August 05, 2021, © Business Standard Private Ltd.
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Simple Mills Launches First National Ad Campaign

August 4, 2021: 12:00 AM EST
The Chicago-based maker of better-for-you crackers, cookies, snack bars, and baking mixes, has launched its first national advertising campaign, Live Full, across video, social, digital, and audio platforms. Developed by agency FIG, the campaign “embodies a relatable, human approach” that “highlights moments in our everyday lives when we're in a ‘flow state,’ getting things done and in a groove.” The FIG agency specializes in crafting integrated advertising stories that “cut through the clutter and complexity of the Information Age.”
"Simple Mills Debuts FIRST National Advertising Campaign Titled "Live Full"", Business Wire, August 04, 2021, © Business Wire, Inc
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Weetabix Debuts $2.8M back-To-School Ad Campaign

August 4, 2021: 12:00 AM EST
The TV campaign, which takes advantage of the fact that the back-to-school season in the U.K. is the second biggest sales period for cereals. hopes to “inspire kids and adults to enjoy the best possible start to the day.” Running in August and September on TV and video-on-demand, the light-hearted ads show various topical serving suggestions making reference to the easing of lockdown restrictions, including “goodbye rule of six a-bix” and “festival moshing a-bix.” The British brand (Burton Latimer, U.K.) has spent $19.4 million on marketing in the past 12 months (up 40 percent year-on-year), supporting growth for the cereal category. The company says its Weetabix Original is a low sugar cereal, and its entire Weetabix-branded portfolio is non-HFSS.
Fiona Briggs, "Weetabix eyes healthy returns in back-to-school campaign", Retail Times, August 04, 2021, © RetailTimes.co.uk
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Don Pancho Intros Grain-Free Tortillas, Chips

August 4, 2021: 12:00 AM EST
The new products from the Salem, Ore.-based maker of traditional and on-trend Mexican foods target consumers looking for healthier and better-for-you options, including non-grain flours and low-carb ingredients. The gluten-free, paleo- and keto-friendly chips and tortillas are made with cassava flour, an ancient root vegetable prized for its nutty flavor, and flax seeds rich in omega-3 fats and dietary fiber. According to IRI, the tortilla category is growing quickly and represents $2.2 billion in sales with grain free, whole wheat, and low carb products representing a growing sales opportunity. The Grain Free Tortillas (9.5-ounce package) are $3.79; as is the five-ounce package of chips in three flavors (Smoky Queso, Sea Salt and Hint of Lime).
"Don Pancho Releases New Grain Free Tortillas and Chips Made From Cassava Flour and Flax Seeds", Business Wire, August 04, 2021, © Business Wire, Inc
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Calbee U.K. Unveils Plant-Based Snack Range

August 4, 2021: 12:00 AM EST
The Yorkshire-based subsidiary of Japan’s Calbee Inc. is launching a range of non-HFSS vegetable and pulse snacks under its Harvest Snaps brand. The vegan and gluten-free baked snacks, positioned as "a healthy alternative to traditional fried crisps," come in Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs variants. They will be sold in Sainsbury's, Waitrose, and Ocado beginning in mid-September in sharing bags, multipacks of six, and single packs. Calbee said that the range falls below the proposed government HFSS restrictions, so the products can be merchandised in promotional display spaces after the new legislation comes into force in 2022.
Niamh Leonard-Bedwell, "Calbee launches veg & pulse snacks under Harvest Snaps brand", thegrocer.co.uk, August 04, 2021, © William Reed Business Media Ltd
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U.K.’s Wholebake Has New Parent Company

August 3, 2021: 12:00 AM EST
The 37-year-old Welsh B Corp. and manufacturer of BFY snacks is looking forward to the future after its parent company, Healthfull Holdings Group Limited, was acquired by private equity firm Elysian Capital III LP from Bridge Fund Management. Wholebake is a co-manufacturer of functional snacks for weight management, sports nutrition, toddler snacking, healthy indulgence, vegan-friendly, digestive health, and mainstream better-for-you brands, along with its own brands Brynmor, Nine, and Bounce. The deal is the second investment in the past month from Elysian Capital, a private equity fund specializing in the U.K. and Ireland lower mid-market. Elysian is especially interested in the snack bar market as consumers transition away from traditional confectionery into tasty and healthier alternatives.
Gill Hyslop , "Functional gluten-free snack producer set for next phase of growth under new ownership", BakeryAndSnacks.com, August 03, 2021, © William Reed Business Media Ltd
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Nura USA Introduces Ingredient That Supports Sleep, Mood, And Stress Management

August 3, 2021: 12:00 AM EST
The three-year-old Irvine, Calif.-based ingredient supplier’s first branded ingredient, Cleanmood, is an organic 5-Hydroxytryptophan (5-HTP) compound extracted from Griffonia simplicifolia seeds sourced from Ghana. According to the company, 5-HTP is a precursor to serotonin production in the brain and has been shown to support healthy sleep along with mood, stress, and weight management. The ingredient, certified organic and glyphosate free, is also tasteless, water-soluble, and heat- and pH- stable. It comes in a versatile powder form that may be added to a wide range of applications, including beverages, snacks, candies, and gummies. The company, which also supplies a range of sweeteners, proteins, herbs and vitamins, says a beverage featuring Cleanmood will launch later this year.
Sam Danley, "NURA USA debuts mood support ingredient", The Baking Business, August 03, 2021, © SOSLAND PUBLISHING COMPANY
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Tyrrells Challenges Snack Competitors With Low-Fat Lentil-Based Crisps

August 3, 2021: 12:00 AM EST
The KP Snacks-owned brand’s new low-fat lentil crisps, available in two flavors, were created to meet consumer demand for a BFY crisp with quality ingredients and popular flavor combinations. They also present a challenge to crisp competitors like Eat Real, Snack a Jacks, and Mindful Snacker, all of which are tinkering with recipes to meet the U.K.’s pending HFSS restrictions. The new Tyrrels crisps are available in Sweet Chilli & Red Pepper and Sour Cream & Onion flavors and are billed as containing 30 percent less fat than regular potato crisps.
Daniel Woolfson, "Tyrrells to challenge Eat Real with move into lentil crisps", The Grocer, August 03, 2021, © William Reed Business Media Ltd
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Prevention Of Chronic Disease Is A Main Focus Of India’s Food And Beverage Companies

August 2, 2021: 12:00 AM EST
India’s Nuffoods Spectrum magazine says the country’s younger food and beverage entrepreneurs are focusing on snacks and other foods and beverages that boost immunity to ward off chronic disease, rather than just to maintain health. New products appearing on the market use natural and convenient food ingredients packed either in the form of novel recipes, supplements, snacks or beverages targeting women’s health, protein sufficiency, nourishing snacks, and ready-to-drink mixes. New products emphasize specific health conditions such as mental well-being, proper sleep, menstruation, healthy skin, etc., using natural ingredients. A pharmaceuticals executive sees GenZ (born in the late 1990s) as “the new wellness consumer who appreciates the goodness of natural and organic health alternatives,” such as Ayurveda. 
Dr. Manbeena Chawla, "Smart foods turn healthy trendsetters!", Nuffoods Spectrum, August 02, 2021, © Nuffoods Spectrum
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