Nature's Heart Debuts Nut Cluster Snacks In U.S. May 4, 2021: 12:00 AM EST The Torrance, Calif.-based nut bar snack brand developed by three Ecuadorean brothers said its Nature's Heart Crunch line has arrived in the U.S. Available in six flavors at select grocery stores and on Amazon, each no-sugar-added four-ounce bag contains protein-rich nuts and beans, spices and superfoods, all slow-baked in a sugar-free glaze. One of the flavors, Golden Chai Pecan Crunch, contains pecans, cashews, toasted coconut, turmeric, ginger, cinnamon, cardamom, and vanilla. Other flavors contain cacao bites, pepitas, cinnamon, and Mayan sea salt, blueberries, lemons, chia seeds, walnuts, slivered almonds, Himalayan Pink Salt, sunflower seeds, sesame and hemp seeds, onion and garlic, kosher salt, carraway, poppyseeds, chives, coconut aminos, shiitake mushrooms, or roasted nori. All varieties are non-GMO and certified keto, vegan, and gluten-free. Each 200-calorie, four-ounce resealable bag has four servings for $5.99. "Nature's Heart Launches First Snack Line in the U.S.", PR Newswire, May 04, 2021, © Cision US Inc

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Severe Nut Allergy Leads To Creation Of Seed-Based Snacks May 4, 2021: 12:00 AM EST An acute reaction to eating nuts that landed Nicole Ledoux’s future husband in the ER led her to develop safe-to-eat allergen-free seed bar snacks. The eventual result was the launch of Allston, Mass.-based 88 Acres, which originally marketed a line of snack bars made with pumpkin, sunflower, and flax seeds. They later added dense seed butters – pumpkin, vanilla spice sunflower, and dark chocolate sunflower. The company now has two new lines: Seed' Nola, like granola, but made instead with abundant clusters of seeds and gluten-free oats in flavors such as Triple Berry Blend, Ginger Apple, and Double Chocolate Sea Salt. The products are available at Whole Foods Market locations and at 88acres.com. Ann Trieger Kurland , "88 Acres makes allergy safe snacks and dressings", bostonglobe.com, May 04, 2021, © Boston Globe Media Partners, LLC

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Whisps Snacks: A Leader In The New Baked Cheese Snack Category May 4, 2021: 12:00 AM EST The idea for a 100 percent cheese-based snack crisp took root within the food innovation team at Schuman Cheese, a New York importer of Italian cheeses. And now, according to Forbes magazine, Whisps Snacks are “one of the most popular snacks on grocery shelves and the leader in a new category that they helped create.” The secret to the brand’s success, says CEO Ilana Fischer, is not just the quality cheeses and the fairly simple cooking process – basically baked parmesan or cheddar – but the passionate flavor development and aggressive marketing/distribution program. The keto-friendly, gluten-free, low carb, high-protein snacks are available at most grocery retailers and online in nine flavors. The two-ounce bags come in several variety and multi-pack formats. Four-packs are available on Amazon for about $15.00; discounted subscriptions are also an option. Dave Knox, "How Whisps Created A New Snacking Category", Forbes.com, May 04, 2021, © Forbes Media LLC

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Kerry: Consumers Looking For New Flavors In “Snackification” Trend May 4, 2021: 12:00 AM EST The Ireland-based food ingredients specialist says interesting snack flavors are emerging from the “snackification” trend as consumers in North America, Latin America, Europe, and EMEA seek variations and elaborations on basic sweet and savory offerings. Europeans, for example, often seek out Asian favorites wasabi and sriracha, while Americans explore flavors such as Irish cream and Korean BBQ. The pandemic has increased consumer interest in “flavors with a healthy halo association:” ginger, mint, kombucha, hemp, ginseng, reishi, maca, goji berry and basil. Kerry identified five emerging flavor trends: seasonality, enticing eats, taste exploration, novel flavors, and acceptable sweetness, “each a completely separate concept yet intertwined.” Gill Hyslop, "Kerry identifies the top 7 taste trends post-COVID", Bakery and Snacks, May 04, 2021, © William Reed Business Media Ltd

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Wonderful Pistachios Launches Ad Campaign For Two New Flavors May 3, 2021: 12:00 AM EST The Los Angeles, Calif.-based producer of shelled and no-shell pistachio snacks has launched a digital and social platform ad campaign to promote its new No Shells BBQ and Sea Salt & Vinegar flavors. Begun in May and running through the summer in the U.S. and Canada, the campaign features creative optimized for different media, including the Twitch esport gaming platform, YouTube, TikTok, Snapchat, Instagram, and Facebook, and is supported by public relations and a national free-standing insert (FSI) dropping the week before Memorial Day. Pro Football Hall of Famer Tony Gonzalez, who follows a plant-forward diet, is the brand’s celebrity spokesperson. The two new flavors are available on Amazon in various sizes, including two-ounce bags (8-packs, $25.56) and 22-ounce bags for about $16. "New Wonderful Pistachios campaign driving demand among snackers", The Produce News, May 03, 2021, © The Produce News

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Perfect Snacks Unveils Perfect Bar Snack Size Line In Two Flavors April 29, 2021: 12:00 AM EST The refrigerated snack brand’s new line will be available at U.S. retailers this month in Peanut Butter and Dark Chocolate Peanut flavors. The San Diego, Calif., company says the 120-130 calorie snack bars are made with organic peanut butter, organic honey, more than 20 organic “superfoods,” and contain six grams of protein. They are also Non-GMO Project Verified, gluten free, and low-GI. All Perfect Snacks products can be found in the refrigerated sections of retailers nationwide, including Whole Foods Market, Target, Costco, Trader Joe's, Starbucks, Safeway, and Kroger, as well as online, at an SRP of $6.99 for an eight-bar box.  "Perfect Snacks Announces Brand Expansion with New Fresh-Snacking Line: Perfect Bar Snack Size", PR Newswire, April 29, 2021, © Cision US Inc.

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Taking A Cue From Beverages, Botanicals Appear More And More In Snacks April 29, 2021: 12:00 AM EST The use of botanical extracts in beverages continues to grow, whether in sparkling drinks or bottled water. But botanicals have begun to extend beyond beverages into functional snacks, thanks in part to the growing 'food as medicine' consumer notion, according to TeaSquares (Chicago, Ill.) founder Jordan Buckner. One company, B.T.R. Bars, makes a line of functional bars using ingredients like ashwagandha and other adaptogens. But snack brands at this stage should put less emphasis in their marketing on functional claims, and instead use broad language such as “recharge,” “focus,” and “energize.” Or, they should focus on botanical flavor cues, as bar company Humming Hemp does, highlighting botanical flavors such as lavender, pistachio, and blueberry in its products. But as the category grows, consumer curiosity will grow. Shoppers will wonder, for example, just what exactly are the efficacious doses of botanical ingredients in snacks? Mary Ellen Shoup, "Botanicals and snacks: In conversation with TeaSquares founder", FoodNavigator-USA.com, April 29, 2021, © William Reed Business Media Ltd

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Brekki Overnight Oats Expands Distribution Network April 28, 2021: 12:00 AM EST The Carlsbad, Calif.-based maker of dairy-free, ready-to-eat Overnight Oats, has expanded distribution to 430 Kroger stores, BJ's Wholesale Clubs nationally, and 236 Stop & Shop locations, a total of more than 3,500 stores. The brand, which was acquired by executives of Cedar’s Foods (Haverhill, Mass.) a year ago, includes ready-to-eat Overnight Oats with Ancient Grains & Fruit Down Under in five flavors; Apples & Cinnamon, Acai Berries, Bananas & Maple Brown Sugar, Blueberries, Strawberries, made with ancient grains, almonds, oats, almond milk, and organic coconut nectar and sold in 5.3 oz, microwavable cups. All are dairy free, soy-free, gluten-free, non-GMO, plant-based, and vegan. "brekki Overnight Oats Expands Distribution", Business Wire , April 28, 2021, © Business Wire, Inc.

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NPD Group: Sadness, Depression Solidly Linked To Snacking Surge April 28, 2021: 12:00 AM EST The Chicago-based industry researcher’s new report on snacking describes the close relationship between mood and the surge in snacking during the pandemic. The average U.S. consumer ate 37 percent more snack foods and treats while feeling sad or depressed during the pandemic than they did in 2019. Being bored followed closely, increasing snacking by 33 percent. In addition, consumers tended to eat more snack foods and treats when they were cranky, stressed, anxious, calm, and relaxed. Snack food consumption declined when consumers were feeling rushed, happy, good, tired, and just normal or neutral, said NPD, which suggested that the snack food and sweets industries need to keep a keen eye on the mental state of consumers during changing times. "Mood Matters When It Comes to Snacking and Treating Ourselves", NPD News Release, April 28, 2021, © The NPD Group, Inc.

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Fatt Rebrands Its Keto Snack Line April 27, 2021: 12:00 AM EST The U.K.-based snack company that markets low-carb, low-sugar, sweetener-free keto snacks says it is extending its distribution as part of a strategy to become the market leader in the exploding category. Formerly known as FattBar, the brand is being repositioned to “increase the impact of the brand on consumers and retailers.”  Its products will be available online at Amazon and at Whole Foods Market and Planet Organic, which are stocking the Ketogenic Almond & Vanilla Cookie and the Ketogenic Nut Bar range. The rebrand encompasses packaging, company website, social media identity, and brand personality. The Fatt range of bars and cookies contain less than two grams of carbs (sugar) per portion, are high in good fats and inulin fiber, free from palm oil, gluten and GMO ingredients.  Fiona Briggs, "Keto snack brand, Fatt, has bold rebrand", Retail Times, April 27, 2021, © RetailTimes.co.uk

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Sweets Company Unveils Snack Variety With 70 Percent Less Sugar April 27, 2021: 12:00 AM EST The Lexington, N.C.-based handcrafted sweets company has launched Thinful, a snack mix with only two grams of sugar and 60 calories per half-cup serving. A proprietary blend of natural sweetener allows Thinful to taste sweet, without an aftertaste, with 70 percent less sugar than comparable brands. Thinful snacks include popcorn, caramel corn, salty twist and waffle pretzels in Chocolatey Drizzle, Peanut Butter, Sea Salt Caramel, Snickerdoodle, and Birthday Cake flavors. Thinful will be available at Albertsons (select stores), Busch's Fresh Food Market, Central Market, Hannaford, Jewel-Osco, New Leaf Community Markets, New Seasons Market, Town & Country, and Walmart (select stores) with an MSRP of $4.99, and in three-packs online. "Piedmont Candy Launches Thinful, A Naturally Sweetened Indulgent Snack Brand", Business Wire, April 27, 2021, © Business Wire, Inc.

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If It’s Regenerative, And Organic, It’s Better For You April 26, 2021: 12:00 AM EST Though regenerative agriculture has been around for centuries – think “crop rotation” – the term has now been married to the increasingly popular concept of organic farming, resulting in yet another reason to charge premium prices for some foods. Not to worry, though, because an IBM study found that sixty percent of consumers are willing to change shopping habits to reduce environmental impact. Realizing that, companies with products from booze to sunflower oil to snacks have jumped on the regenerative bandwagon, passing the increased costs on to shoppers. An example in the snack segment is regenerative entrepreneur Emily Griffith, founder of Lil Bucks, a Chicago snack company trying to build a market for regenerative buckwheat with a snack one writer dubbed “granola meets birdseed.” The idea behind it, and other regenerative foods, is: if it’s better for the planet, it’s better for you, even if it costs more. Larissa Zimberoff, "Food industry salivates over lucrative new type of organic food", The Australian Financial Review, April 26, 2021, © The Australian Financial Review

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Big Geyser Adds Overnight Oats Bar To Snack Lineup April 26, 2021: 12:00 AM EST The New York-based beverage distributor has added Forward Foods’s newest product, The Overnight Oats Bar, to its snack portfolio. Forward Foods, which makes whey protein bars, says the bars are made with non-GMO organic rolled oats rich in vitamins, minerals, fiber, and antioxidants. The bars also have ten grams of whey protein and four grams of sugar and are available in Apple Cinnamon, Banana Nut, and Classic Blueberry flavors. "Big Geyser Adds Overnight Oats Bar by Forward Foods to its Growing Snack Portfolio", PRNewswire, April 26, 2021, © Cision US Inc

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LT Foods Sees Global Market For BFY Rice-Based Snack April 24, 2021: 12:00 AM EST Sonipat, the Indian joint venture company of Haryana-based LT Foods and Japanese rice cracker company Kameda Seika, has begun exporting Kari Kari to Australia and the UAE. Launched last year in India, Kari Kari is a premium healthy crunchy rice-based snack that will be distributed by Aldi in Australia and eventually New Zealand, targeting young, health-conscious and “upwardly mobile consumers.” The company says it is bullish on the marketing prospects for Kari Kari domestically and in global markets.  "LT Foods exports snacks brand 'Kari Kari' to Australia, UAE", The Hindu Business Line, April 24, 2021, © THG PUBLISHING PVT LTD.

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Anheuser-Busch, Post Holdings Partner To Voyage Into Climate-Friendly Snacks April 23, 2021: 12:00 AM EST A collaboration between EverGrain (Anheuser-Busch) and Bright Future Foods (Post Holdings) positions the companies for a push into climate-friendly snacking. Nielsen recently found that nearly half of U.S. consumers are likely to adjust shopping to meet environmental standards, putting their dollars where their values are. Bright Future Foods’ first product launch, Airly Oat Cloud Crackers – touted as the first ever climate-positive snack – is made with oats, which the company says have a negative carbon footprint. EverGrain – created to find uses for the spent grain from AB’s brewery processes – has two product lines that can be used across a range of applications, such as the plant-based barley milk line Take Two. Additional products are slated to hit the market later this year. Gill Hyslop, "Climate friendly snacking quickly becoming the next new megatrend", BakeryAndSnacks.com, April 23, 2021, © William Reed Business Media Ltd

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Real Good Food To Divest Snack Subsidiary April 23, 2021: 12:00 AM EST The U.K.-based food company Real Good Food (RGF) will sell Brighter Foods, a producer of organic snack bars that are supplied to the global confectionery, wellness and breakfast food industries, to ecommerce company The Hut Group (THG) in a deal worth $59.6 million. Upon completion of the deal, Brighter Foods will become part of THG's Nutrition division and join a brand portfolio that includes Myprotein, Myvegan, Myvitamins, and Exante. THG said that the acquisition of Brighter Foods will allow the company to make use of knowledge and resources for formulating and producing high-quality, healthier snack bars.  Emma Upshall, "Real Good Food divests Brighter Foods to THG", FoodBev Media , April 23, 2021, © FoodBev Media Ltd.

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No Nasties Project Launches Low-Sugar Cereals With Help From Disney Characters April 22, 2021: 12:00 AM EST The Australian start-up’s low-sugar cereal range is sold in packaging featuring licensed Disney characters Elsa and Anna from Frozen and Spider Man and Incredible Hulk from Marvel. The cereal has 50 percent less sugar and contains no artificial colors, preservatives. The company will donate $50,000 to youth nutrition organizations when it reaches its goal of reducing 500 tons of sugar intake nationally every year. Australian data show that one in four Aussie kids aged from five to 14 are overweight (17 percent) or obese (7.7 percent). Remedios Lucio, "Aussie start-up launches healthy breakfast range, partners with Disney", Inside FMCG, April 22, 2021, © Octomedia Pty Ltd

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Absolutely! Gluten Free Introduces Line Of Sweet And Savory Snacks April 21, 2021: 12:00 AM EST The Kayco Foods division (Bayonne, N.J.) has debuted a line of sweet and savory snacks with revamped packaging in time to Celebrate Celiac Awareness Month (May). The new snacks are free of not only gluten, but grain, rice, corn, and dairy. Products include Absolutely! Gluten Free crackers and flatbreads in Original Variety, Toasted Onion, Everything, and Cracked Pepper flavors; Coconut Chews in Key lime and Blueberry, chocolate, and cranberry flavors; and macaroons  in Chocolate and Coconut flavors. All products are certified gluten-free and OU certified kosher.  "Absolutely! Gluten Free Launches New Look and Varieties of Delicious Grain-Free Snacks", AB Newswire , April 21, 2021, © AB Newswire

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Maker Of Calmative Ice Cream Snack Raises $4.5M In Financing Round April 20, 2021: 12:00 AM EST Tarrytown, N.Y.-based Nightfood Holdings Inc., owner of better-for-you snack company Nightfood Inc., has completed a financing round totaling $4.5 million and got rid of all convertible debt. Nightfood ice cream launched in 2019 and has now secured distribution in several of the largest grocers in the U.S., including divisions of Kroger, Albertson's, H-E-B, and Walmart. The company also recently partnered with a global hotel brand to test the sale of Nightfood in the retail freezers of their in-lobby grab-and-go shops.  "Nightfood Successfully Raises Equity Growth Capital, Eliminates 100 percent of Convertible Debt", GlobeNewswire , April 20, 2021, © GlobeNewswire, Inc.

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New Version Of Nestlé Cereal Contains Fewer Ingredients April 20, 2021: 12:00 AM EST The new incarnation of Shreddies breakfast cereal – called The Simple One – has only four ingredients, all of whose nutritional credentials are green under the U.K.’s traffic light system. The ingredients are whole grain wheat, fruit purée, date syrup, and “a pinch” of salt. The simple contents make the cereal non-HFSS, so it will not be affected by the government’s coming crackdown on unhealthy food promotions and advertising. The cereal is available at Waitrose, Ocado, Tesco, and Sainsbury’s. Daniel Woolfson, "Nestlé adds ‘simple’ Shreddies made with four ingredients", The Grocer (UK), April 20, 2021, © William Reed Business Media Ltd

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New Pret A Manger Granolas Arrive At Tesco April 20, 2021: 12:00 AM EST The British sandwich shop chain’s new vegan granola range includes four flavors: Original, Dark Chocolate & Almond, Bircher Muesli, and Coconut Crunch Granola. High in fiber, the Original Granola combines rolled oats, raisins, and pumpkin seeds with a baked apple and cinnamon glaze. The granolas cost £3.50 ($4.87) each as part of the “breakfast at home range.” The launch follows Pret's successful launch of the coffee-at-home range last summer and bake-at-home croissants last month. Charlotte Henry, "Pret launches new granola range at Tesco and it includes four delicious flavors", Daily Star Online, April 20, 2021, © Reach plc

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Bruized Turns Imperfect Produce Into Snacks, Other Food Items April 20, 2021: 12:00 AM EST The Canadian start-up’s dual mission is to reduce food waste while producing healthy snacks and other food items. Monique Chan, who witnessed food waste while working in restaurants and at farmers markets, launched Bruized to inform people about food waste and sell food items made from upcycled, imperfect produce. The top seller is a dehydrated granola made from carrot, beet, and pear juice pulp sourced at a juice bar. The pulp would be thrown away, but it’s still rife with fiber and other nutrients. The “pulp crunch” is sweetened with ripe bananas sourced from a local shop when they start to get spotty. Dehydrated “second grade” apples from a local farm round out the flavors. Kelsey Adams, "Toronto start-up Bruized turns food scraps into delicious snacks", Now Toronto, April 20, 2021, © NOW Central Communications Inc.

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Eco-Friendly Snack Makers Deliver Sustainability With Flavors April 19, 2021: 12:00 AM EST ABC News reported on several companies that market inventive upcycled snacks that fight food waste. Brewer's Crackers (Boston, Mass.) takes would-be food waste, like spent barley and wheat, from the craft brewing industry and transforms it into crackers and chips. Seconds Carrot Crackers (New York, N.Y.) partners with juice and produce companies to upcycle nutritious pulps and peels, dehydrate them, and mill them into a flour that's mixed with nutritious seeds and baked into a crisp cracker. RIND Dried Fruit Blends (New York, N.Y.) makes its fiber-rich dried fruit snacks with non-GMO Project Verified fruit sourced mainly from small family farms in California with minimal to no processing and zero added sugars. Lastly, Hive Marketplace provides an online snack aisle showcasing an array of sustainable products. Kelly McCarthy, "Sustainable snacks that taste good and do good for the environment", ABC News, April 19, 2021, © ABC News Internet Ventures. ABC News Network

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New Bagged Snack Brands Offer Alternatives To Good Old Potato Chips April 17, 2021: 12:00 AM EST According to a U.K. snack category report, the new so-called “disruptor” snack brands "are exploiting profound shifts in consumer attitudes and behavior,” such as growing consumer interest in healthier, more ethical, product ingredients and, more broadly, in snacks that are different from the generic branded items like potato chips. New offerings and their unique selling proposition (USP) include: Peter's Yard's Sourdough Bites (60 percent less fat); Small Giants Crackers (protein-rich cricket flour); Real Handful (baked nuts); Mister Free’d Barbecue Smoky Flavor Chips (gluten-free, vegan, fiber-rich); Honest Bean Co. Roasted Fava Bean Snack (eco-friendly alternative); and Unilever brands’ (Graze and Marmite) new Marmite Crunch (roasted corn, broad beans, corn hoops).  Daniel Selwood, "The challengers: bagged snacks category report 2021", The Grocer, April 17, 2021, © William Reed Business Media Ltd

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Livwell Emporium Unveils Whole Grain Snack Made With Nutritional Yeast April 16, 2021: 12:00 AM EST The Australian family-owned and operated company’s latest snack – Cheezy Nooch Wholepops – is a cheese-flavored whole grain snack made with protein-rich nutritional yeast (known to vegans as nooch). Nooch contains high levels of vitamins, minerals and antioxidants, and may help protect against oxidative damage, lower cholesterol, and boost immunity. Nooch Wholepops, also available in turmeric, beet, and matcha flavors, are sold online and in independent supermarkets and health food stores in Australia. "Cheezy Nooch the latest better-for-you snack", Food & Drink Business Australia, April 16, 2021, © Yaffa Media

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IWON organics Garners $350K In Funding Round April 16, 2021: 12:00 AM EST With the help of the new cash, the Corte Madera, Calif.-based protein snack brand hopes to double its sales this year. The company also launched a new protein cereal line. Like IWON's signature Puffs and Stix, the newly-released Protein Crunchies cereal contains a blend of organic peas, navy beans, and brown rice. The soy-free, gluten-free snacks are available at nearly 5,000 locations, including Vitamin Shoppe, Whole Foods Markets, Sprouts, Kroger, Safeway, and Walmart. "IWON Organics Completes Funding Round and New Product Launch", PRWEB, April 16, 2021, © Vocus PRW Holdings, LLC.

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Insect-Based Snack Maker Crické Rebrands April 14, 2021: 12:00 AM EST The challenge that London branding agency Midday was given by Crické was two-fold: come up with a new name, market positioning, and identity – and smash an “ancient taboo” about eating insects. The new identity – Small Giants – is still about gourmet crackers made with cricket flour. But the packaging and marketing message are bolder and brighter, featuring “a loud color palette, a bold personality and an orchestra of oversized charming crickets” on the packs. Midday admits the rebrand goes "big on weirdness" and changes "yuck to yum." But the Small Giants team sees itself as powerful changemakers encouraging consumers to think again about insect snack treats.  Katy Cowan, "Midday's new identity for Small Giants makes insect snacking more appealing", Creative Boom, April 14, 2021, © Creative Boom Ltd

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SkinnyDipped Extends Snack Range To Chocolate Bars, Peanut Butter Cups April 13, 2021: 12:00 AM EST The Seattle, Wash.-based marketer of thinly-dipped almonds, peanuts, and cashews has branched out into lower-sugar chocolate bars and peanut butter cups containing no stevia or sugar alcohols. The new offerings are sweetened with a blend of maple sugar, cane sugar and allulose, a sugar found in raisins and figs that tastes like cane sugar but has 90 percent fewer calories. The Dark Chocolate Almond Sea Salt Bar is made with dark chocolate and sea salt, almonds and three grams of sugar in a 30-gram serving. Other new snacks include Dark Chocolate Salted Caramel Bars, Dark Chocolate Peanut Butter Cups, and Milk Chocolate Peanut Butter Cups. All SkinnyDipped products are also non-GMO, kosher, and gluten-free. The chocolate bars are available in 12 packs for $39.99 and a variety 4-pack that retails for $19.99. The Peanut Butter Cups will be available in 4-packs that retail for $21.99. Both are available on Amazon and on the company’s website. "SkinnyDipped Dives Into A New Category With The Launch Of Low Sugar Chocolate Bars And Peanut Butter Cups", PR Newswire, April 13, 2021, © Cision US Inc.

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Bohana Adds New Flavors Of Lily Seed Snacks After Shark Tank Win April 14, 2021: 12:00 AM EST A year after entrepreneur Nadine C. Habayeb secured a $200,000 loan (at nine percent interest over three years plus a small equity stake) from Shark Tank panelist Kevin O’Leary, the vegan, low-cal popped water lily seed snacks come in several flavors. Six two-ounce bags are packed in a box priced $24.99 to $26.99. The Himalayan Pink Salt, White Cheddar, and Soulful Sriracha Spice varieties are sold online and in more than 250 markets along the East Coast, including various branches of Roche Bros., DeLuca's Market, and Big Y. Peggy Hernandez , "'This snack is giving me everything I want and more'", The Boston Globe, April 14, 2021, © Boston Globe Media Partners, LLC

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Good & Honest BFY Snacks Debut In U.K. Stores April 13, 2021: 12:00 AM EST The British start-up offers healthy, plant-based snacks made using "all natural" ingredients, including chickpeas, sweet potato, pea, and beetroot. Most of Good & Honest’s snacks are suitable for vegan diets, while others are vegetarian. The core popped crisps line comes in sweet BBQ, sea salt, sweet chilli and sweet & salty variants. The protein line is available in sweet BBQ, cheese & onion, salt & black pepper flavors and contains at least 20 grams of protein per 100 grams. The Popped Veggie Crisps come in salted, sweet chilli, sour cream, and salted varieties. They are lower in calories and in saturated fat, are a source of both fiber and protein, and contain no artificial preservative, colors, or flavors. The 85-gram snack packs launched in Morrison's supermarkets this month, and will also be available on Ocado nationwide in May.  "Introducing Good Honest, Good Ingredients, Honestly Made", ResponseSource, April 13, 2021, © ResponseSource Ltd

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As Pandemic Loses Steam, Snack Innovation Will Shift Into High Gear April 13, 2021: 12:00 AM EST Demand for snacks that promise comfort, new experiences, and wellness will drive snacking innovation this year – after a year of lackluster new product activity – as the U.S. ambles toward herd immunity from COVID-19 and the reopening of economies. Research firm IRI Worldwide says 2021 promises to be a “blockbuster year” for snacking innovation after 2020 saw drastically fewer new products. Last year’s near overnight shift to staying at home and repeated lockdowns helped drive dollar sales of snacking up 79 percent. But products designed for on-the-go and smaller pack sizes saw sales fall slightly with units down one percent and volume down 0.3 percent among total core snacks compared to a five percent and 10 percent increase in total store units and volume respectively. As more people become vaccinated and economies reopen, sales of on-the-go items and smaller pack sizes will pick back up, along with new product launches. Elizabeth Crawford , "‘Blockbuster year’ for snacking innovation on horizon after product launches slowed during pandemic", Food Navigator, April 13, 2021, © William Reed Business Media Ltd

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State Grant Helps Idaho Potato Industry Apply New Chip Frying Technology April 13, 2021: 12:00 AM EST The $292,000 grant from the Idaho Department of Commerce is helping scientists at Boise State University and the Boise-based Food Physics Group introduce pulse electric field (PEF) technology to the state’s potato chip and snack food industry. The technology enables snack makers to fry potato chips at a lower temperature and with less oil. PEF technology reduces sugars and amino acids in potatoes, ultimately reducing acrylamide – a possible carcinogen – in the high-temperature production of potato chips. Idaho Global Entrepreneurial Mission (IGEM) grants serve as a bridge for university researchers to collaborate with Idaho businesses to further economic opportunities in the state.  Bill Schaefer , "High-tech potato chip making; Advanced technology produces snack chips with less oil, energy", Idaho Falls Post Register, April 13, 2021, © Post Register

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Pan’s Mushroom Jerky Goes Big Time After Shark Tank Success April 12, 2021: 12:00 AM EST The original marketing strategy of the Portland, Ore.-based maker of shiitake mushroom jerky, launched in 2018 with a family recipe from Malaysia, was definitely grassroots: “knocking on doors,” emailing, and phoning independent retailers, co-ops, and small businesses offering samples. But it was an appearance on the TV show Shark Tank – and Mark Cuban’s eventual investment – that kicked the company into overdrive. Cuban’s team advised the small company – ten employees at the time – on D2C communications strategy; assisted with marketing strategy including SEO, advertising and email marketing; and introduced it to wholesale accounts. The company now has 30 employees and its products are on store shelves in more than 900 U.S. retailers, including Whole Foods Market, Ralph’s, Mom’s Market and Natural Grocers, and sold online through Thrive Market, Hive, Amazon, and Purple Carrot.  Davina van Buren, "Pan’s Mushroom Jerky wins 'Shark Tank' deal, prepares to expand production", New Hope Network, April 12, 2021, © Informa Markets, a trading division of Informa PLC.

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Eat Real Tries Again To Enter Chinese Market April 12, 2021: 12:00 AM EST The U.K.-based maker of healthy snacks – hummus and lentil chips, quinoa puffs, etc. – has been successful at distributing globally. But it ran into a snag when it tried marketing in China two years ago. The company was working with three different distributors, and sold its products via online channels such as Tmall. But the Chinese distributors sold the snacks under three different names, confusing consumers and sparking a price war. The company eventually abandoned the market last year. Now, after reorganizing its business strategy and brand positioning for China, the firm expects to enter the country within the next months. It will bring in only six SKUs, instead of 20, and work with a single distribution partner. Guan Yu Lim , "Rebrand and reintroduce: U.K.’s Eat Real outlines second attempt to enter China with clean and healthy snacks", Food Navigator ASIA, April 12, 2021, © William Reed Business Media Ltd

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Increasingly, Acquisition Targets In Snack Industry Are Focused On BFY, Plant-Based April 12, 2021: 12:00 AM EST Private equity firms and strategic buyers are getting very picky about who they consider prime targets for a snack or food industry deal. Along with animal-free supply chains and low-carbon packaging, nutritious ingredients matter to health- and eco-conscious snack shoppers, so they matter to dealmakers. Whether a granola bar contains milk-derived whey or pea protein could mean the difference between an average multiple and one with "flex," says one investment banker. A significant example is Swedish beverage company Oatly’s oat milk product. It avoids the carbon emissions of factory farming, and it’s vegan – “the holy duo in a market growing secularly toward health and social consciousness.” The company’s IPO is reportedly heading toward a $5 billion valuation less than a year after a July funding round pegged it nearer $2 billion – an "extraordinary" level, said a partner at Blue Point Capital. Brandon Zero , "Pea Protein Burgers and Healthy Pizza Reign, Whetting Appetite for M&A", Mergers and Acquisitions Reports (The Middle Market), April 12, 2021, © Middle Market Information LLC

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First TV Ad Campaign For Healthy U.K. Snack Brand Graze Is A Tad “Squirrelly” April 12, 2021: 12:00 AM EST The £5 million ($6.9 million) campaign for the Unilever-affiliated snack box brand marks a significant increase in the brand’s media spend as it aims to increase brand awareness by reaching 40 million shoppers and 80 percent of adults. The campaign, helmed by Adam & Eve/DD, is the company’s first foray into TV advertising and will run until July, featuring its retail range, including its Cocoa Vanilla Protein Oat Bites. The TV spots feature a talking squirrel who functions as the company’s CEO: “Chief Eating Officer.” "Unilever snack brand names talking squirrel as 'CEO' ", Campaign Asia-Pacific, April 12, 2021, © Haymarket Media Group Ltd.

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SnackMagic Adjusts It Marketing Strategy April 9, 2021: 12:00 AM EST The New York-based build-your-own-snack-box service, whose business took a hit when the pandemic closed many offices, managed to stay afloat and even make a profit in 2020. It received a vote of confidence recently in the form of a $15 million Series A financing round led by Craft Ventures, with Luxor Capital also participating. The company will use the funding to continue growing its existing business, and to extend into gifting categories beyond chocolates, chips, hot sauces, and other areas like alcohol, meal kits, and non-food items. There’s also the possibility of expanding into areas like corporate gifting, marketing and consumer services, and analytics coming out of its sales. Ingrid Lunden, "SnackMagic picks up $15M to expand from build-your-own snack boxes into a wider gifting marketplace", Tech Crunch, April 09, 2021, © Verizon Media

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Catalina Crunch Targets Midwest, Texas, With Food Delivery Service Gopuff April 8, 2021: 12:00 AM EST The Indianapolis, Ind.-based keto-friendly cereal and snack brand has partnered with food and beverage delivery service Gopuff to make its products available in several U.S. cities, including Chicago, Dallas, Austin, and Minneapolis/St. Paul. Via Gopuff, customers can order the brand's four most popular flavors – Cinnamon Toast, Dark Chocolate, Fruity, and Peanut Butter Chocolate – and have them delivered to their door in about 30 minutes from one of Gopuff's 250 local micro-fulfillment centers. Gopuff delivers to customers in 650 cities across the country. Catalina Crunch also markets a line of cookies and smoothies.  "Catalina Snacks and Gopuff Partner to Deliver Keto-Friendly Cereals to Customers in Minutes", PR Newswire, April 08, 2021, © Cision US Inc.

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Rule Breaker Snacks Adds 1,650 Kroger Stores To Distribution Network April 7, 2021: 12:00 AM EST The deal with Kroger stores means the New York-based clean-ingredient snacks company has expanded its footprint in California, Texas, Colorado, and the Pacific Northwest. The Kroger umbrella includes Dillons Food Stores, Gerbes Super Markets, Baker's Supermarkets, King Soopers, City Market Supermarket, Fry's Food and Drug, Fred Meyer, and Smith's. Rule Breaker products, now available in 2,500 stores in the U.S., are vegan, gluten-free, kosher, nut-free, non-GMO, and free from the top eleven allergens. The products feature chickpeas as the first ingredient and are available in Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie, and (nut-free) P'Nutter Chocolate Chip Blondie flavors. "Rule Breaker Snacks Announces National Retail Expansion in 1,650 Kroger Retail Stores", 2 News KTVN, April 07, 2021, © KTVN

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Blue Diamond Growers Unveils Fiery Xtremes Almond Line April 6, 2021: 12:00 AM EST Capitalizing on the growing trends of spicy and healthy snacks, the Sacramento, Calif.-based almond growers cooperative has introduced three peppery versions of its snack almonds. The Xtremes line includes Cayenne Pepper (hot), Ghost Pepper (hotter) and Carolina Reaper (hottest) flavors, all made with real pepper. Each serving of the “Super Spicy Superfood” contains six grams of plant protein, plus vitamin E and magnesium. Xtremes Almonds are available at select retailers and will be available online and in major retailers beginning in June. "Blue Diamond Turns Up the Heat with Its New Line of Xtremes Almonds", Business Wire, April 06, 2021, © Business Wire, Inc.

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Simple Mills New Seed Flour Crackers Deliver Protein, Fiber, Antioxidants April 6, 2021: 12:00 AM EST Chicago-based Simple Mills’ new organic crackers are made from a sunflower, pumpkin, and flax seed flour blend that is rich in protein, fiber, and antioxidants. The crackers are also Non-GMO Project Verified, paleo-friendly, vegan, certified gluten-free, and free of grains, soy, corn, gums, and emulsifiers. Available in Original, Garlic & Herb, and Everything varieties, they can be found online at Amazon, and at Whole Foods Markets and other retailers at an MSRP of $4.99 per box. "Simple Mills Launches Its First Organic Cracker Product, Advancing Regenerative Agriculture, to Clean Food Portfolio", Business Wire, April 06, 2021, © Business Wire, Inc.

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Simply Good Foods Company Partners With Walmart For “Fight Hunger” Campaign April 5, 2021: 12:00 AM EST The Denver, Colo.-based marketer of branded nutritional foods and snacking products has partnered with Walmart and Feeding America for the Fight Hunger, Spark Change campaign that launched early this month. Walmart’s 4,700 stores have partnered with one of 200 local Feeding America member food banks to help secure a meal for people facing hunger in the community. For each purchase of a participating Simply Good Foods product (Atkins meal bars, snack bars, and confectionery treats, and Quest protein bars, cookies, chips) at Walmart through May 3, the company will donate a dime to Feeding America. The guaranteed minimum donation is $50,000 and the maximum donation is $110,500. Nine Atkins and Quest products are participating in the campaign. "The Simply Good Foods Company Announces Participation in Walmart's Fight Hunger. Spark Change. Campaign", PR Newswire, April 05, 2021, © Cision US Inc

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Mondelēz-Grenade Deal: Another Sign Of Big Chocolate’s Spread Into Healthy Snacks April 1, 2021: 12:00 AM EST In 2019, Mondelēz passed up a chance to buy U.K. protein snack bar brand Grenade. But, late last month, and following other major Big Chocolate acquisitions of healthy snack companies like KIND (Mars) and Eat Natural (Ferro), Mondelēz bought a majority interest in Grenade for £200 million ($276 million). Why the reversal? According to a Rothschild analyst, in two years Grenade grew dramatically and moved from a purely sports nutrition brand to the mainstream, where it has become a category leader. Under Mondelēz, Grenade has the potential to grow much more, and continue to take share away from traditional chocolate countline bars. Another observer noted the “perfect timing” of the deal: Grenade was reaching a saturation point in the U.K., and Mondelēz can now ramp up distribution worldwide. A significant positive sign for Mondelēz was the fact that Grenade sold well during the pandemic, thanks to its entrenched ecommerce audience.  Daniel Woolfson, Edward Devlin, "Why Big Chocolate is snapping up healthier snacking brands like Grenade, Kind and Eat Natural", thegrocer.co.uk, April 01, 2021, © William Reed Business Media Ltd

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Barnana Snacks Partners With Earthday.Org To Promote Upcycled Foods March 31, 2021: 12:00 AM EST The Santa, Monica, Calif.-based marketer of organic sustainable snacks, including Banana Bites, Plantain Chips, and Plantain Tortilla Chips, is collaborating with Earthday.org on a celebration of Earth Month (April). A highlight of the collaboration is a focus on educating people about upcycled foods to reduce food waste. The company enlisted the help of renowned Brazilian street artist, Speto (Paulo Cesar Silva), a friend of founder Caue Suplicy. Speto created the official 2021 Earth Day poster, which is available for purchase on the company website with all proceeds going to climate education efforts. Barnana is a certified B-Corporation, whose mission is to expand partnerships with farmers and indigenous communities in the Amazon.  "Barnana Snacks and Earthday.org Announce Earth Month Partnership", PR Newswire, March 31, 2021, © Cision US Inc

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Moonshot Succeeds With Carbon-Neutral Crackers March 31, 2021: 12:00 AM EST The San Francisco-based climate-friendly snack brand, developed by Planet FWD, said it has expanded distribution in California to more retailers, both online and in stores, including Goldune, Bubble, and New Leaf. Moonshot crackers are available in Sourdough Sea Salt, Tomato Basil, and Rosemary Garlic flavors. They are made with ingredients grown with regenerative agricultural practices that help restore soil health and reduce carbon emissions in the food system, according to Planet FWD. "Moonshot Welcomes First Retail and New eCommerce Partners", PR Newswire, March 31, 2021, © Vocus PRW Holdings, LLC

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Utz Brands Says Its Healthier Potato Chips Are Catching On March 31, 2021: 12:00 AM EST The Hanover, Pa.-based snack company has been rebranding and developing Boulder Canyon potato chips since it acquired the brand four years ago. The company says the work is paying off, as more shoppers choose snacks with healthier ingredients, such as the avocado oil used to cook the Boulder Canyon chips. Utz's lineup of healthy snacks includes Veggie Chips, Half Naked Popcorn, and potato chips cooked in olive oil and avocado oil. In its recent earnings report, the company reported a “significant” increase in new buyers and higher repeat-purchase rates over the past year. Utz plans to grow sales and reach new customers in 2021 by increasing its digital advertising spend by 60 percent and potentially more, CEO Dylan Lissette told CNBC. Social media and digital ads do well in contrast to having one commercial that runs through the year “and realizing it didn't really give you what you needed.” Fatma Khaled, "Utz CEO says that Boulder Canyon potato chips are doing well with customers looking for healthier snacks", News Break, March 31, 2021, © Particle Media

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Consumers Are Okay With Pricier Healthy Foods March 30, 2021: 12:00 AM EST Despite complaints from organizations like the Ford Foundation that nutritious food is more expensive than junk food, consumers are finding enough incentives to include pricier healthy snacks in their diets. COVID concerns were one such incentive last year. At a recent U.K. nutrition conference, a Mars Edge exec said consumers are increasingly exploring new products in the health and wellness space. The U.K. marketing chief for KIND said consumers are linking healthier choices with higher prices. “Obviously,” John McManus said, “I’d like 15 million other consumers to make that choice as well. But we are seeing a rise in that and it’s a clear link that they are making.”  And anyway, Jean-Christophe Flatin noted, prices that now hover above conventional snacking products will be moving more into the mainstream.  Oliver Morrison , "Are healthy snacks a luxury most consumers can’t afford?", FoodNavigator.com, March 30, 2021, © William Reed Business Media Ltd

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Sound Nutrition Uses Premium Ingredients – And Ultrasonics – To Create Healthy Snacks March 30, 2021: 12:00 AM EST The two-year-old Los Angeles-based snack company says its ultrasonic – or high-frequency, low-amplitude – sound waves gently vibrate high-quality ingredients, such as whole egg crystals and real cacao, into the snacks' shape and form in a fraction of a second without the use of high heat, to preserve the nutritional integrity of the snack. The result is Sound Bites, oval-shaped snacks made with premium ingredients that “promote wellness through functional snacking.” The company says the benefits include: satiation without lethargy; a higher level of mental clarity; sustained physical energy; and confidence in making a nutritious snacking choice. Sound Bites are available in four flavors (Vanilla Lime, Coconut Surprise, Chocolate Raspberry, Mocha), two oval-shaped bites per pack (30 g each bite), 12 packs in a case for $72.  "Sound Nutrition Creates Feel Good, Flavorful Snack to Reinvigorate Healthy Eating Movement; ", GlobeNewswire, March 30, 2021, © GlobeNewswire, Inc.

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U.K. JV Invests In British BFY Snacks Business Insane Grain March 29, 2021: 12:00 AM EST The joint venture established by U.K. bakery major Warburtons and challenger-brand builder Mission Ventures has invested $344,980 into local healthy snacks business Insane Grain. It is Batch Ventures’ second deal following its investment in British biscuit manufacturer The Artful Baker in February. Insane Grain’s baked snacks are made with “supergrain” sorghum, which is rich in nutrients such as protein, fiber, B vitamins, iron and potassium. Two of London-based Insane Grain’s bagged snacks were recently listed in 70 Sainsbury's stores as part of the retailer's Future Brands initiative. "Warburtons' Batch Ventures JV invests in snack brand Insane Grain", just-food global news, March 29, 2021, © just-food.com

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Study Finds Brits Are Over-Eating Before Lunch March 27, 2021: 12:00 AM EST A recent study by British protein oat bar maker Grenade Reload found that many Britons are eating 1,406 calories in a typical morning – almost all of their daily calorie allowance before lunch. In fact, according to the survey, the tradition of "elevenses" – eating a snack at 11 a.m. – has made a comeback in recent times: 72 percent said they now eat a snack at that time every day. Thirty-eight percent said they prefer biscuits (cookies) with a cup of tea; 36 percent choose packets of crisps (chips); 35 percent choose chocolate, while 15 percent eat a cheese toastie (grilled cheese) as their pre-lunch snack. But a disturbing finding had to do with perceived calories of breakfast items: respondents estimated a full English breakfast (two rashers of bacon, two fried eggs, two sausages, slice of buttered toast and beans) to be 513 calories. In fact, it contains about 950 calories. Fiona Briggs, "Return of snack attack", Retail Times UK, March 27, 2021, © RetailTimes.co.uk

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