Nestlé Cereals’ “Save The Bees” Campaign Focuses On Cheerios March 2, 2021: 12:00 AM EST The U.K. cereal maker’s new campaign for its core brand Cheerios was created to give British families an opportunity to help "Save the Bees" and receive a free mini-box of Cheerios sunflower seeds. It is hoped that the seeds, which will be mailed directly to consumers, will raise awareness of the challenges facing bees and encourage families to plant the seeds to help supply bees with vital feeding grounds. U.K. bees have declined by a third due to habitat loss, climate change, disease and the use of pesticides. The campaign follows the launch of a new visual identity for the brand in February, which features modern packaging artwork. The on-pack designs featuring Save the Bees codes can be found on shelves at all retailers in the U.K. "Nestlé Cereals launches Cheerios 'Save The Bees' campaign for Cheerios", Convenience Store UK, March 02, 2021, © William Reed Business Media Ltd

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Tate & Lyle’s Online Platform Sheds Light On Ingredient Science March 2, 2021: 12:00 AM EST Snack producers can now access the London-based global ingredients company’s new online platform to discover the evidence-based science behind its ingredients. These include its low- and no- calorie sweeteners and dietary fibers, and their impact on gut health, blood glucose management, metabolism, gut microbiome, weight management, bone health, and overall health. On the site are expert insights, research and educational tools for food and beverage producers, as well as for scientists and health professionals. Gill Hyslop, "Tate & Lyle’s digital hub gives snack producers insight into the science behind better-for-you ingredients", BakeryAndSnacks.com, March 02, 2021, © William Reed Business Media Ltd

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Canada’s MadeGood Foods Introduces Gluten-free, Dairy-free Snack Crackers March 2, 2021: 12:00 AM EST The Toronto-based maker of allergy-friendly and nutrient-rich snacks has stepped into the savory segment with the introduction of Star Puffed Crackers containing nutrients from six fruits and vegetables. Available in Sea Salt, Cheddar, and Pizza flavors, the crackers are also gluten-free, dairy-free, organic, non-GMO. They contain nutrients from spinach, broccoli, carrots, tomatoes, beets, and shiitake mushrooms. vitamin A, C, D, E, and B6, and thiamine. Star Puffed Crackers are rolling out across Loblaws locations in Canada. "MadeGood Enters Savory Market with Debut of Star Puffed Crackers", Globe Newswire, March 02, 2021, © GlobeNewswire, Inc.

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Cookie Maker HighKey Adds Plant-Based Cereal To Portfolio March 1, 2021: 12:00 AM EST The Orlando, Fla.-based maker of BFY chocolate chip cookies is expanding its product line to include Plant-Based Protein Cereal. The company claims the new crunchy vegan-friendly, low-carb cereal has the highest protein content on the market in the plant-based cereal category. HighKey's plant-based cereals are made with 16 grams of plant-based protein, no added sugar, and have only four grams of net carbs per serving. The four flavors are “reminiscent of childhood favorites, including Cocoa, Fruity, and Frosted.” Plant-Based Protein Cereal has an MSRP of $9.99 per 10 oz box and are available on HighKey's website and Amazon. "HighKey Does it Again with the Launch of the Highest Protein, Plant-Based Cereal", PR Newswire, March 01, 2021, © Cision US Inc

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CEO Of Whisps Is Determined To Succeed In New York City March 1, 2021: 12:00 AM EST Ilana Fischer’s company, which makes the cheese snack of the same name, teamed with an investment firm in 2019 to buy the one-ingredient product – a “better-for-you Cheese-It”– from Schuman Cheese of New Jersey. She moved the office to New York and hired staff in social media, finance, digital. and marketing until she had a 33-member team – most of whom now work at home. Whisps’ distribution strategy has focused on major national accounts such as Walmart, but ecommerce is a growing channel. Fischer is also planning to implement a door-to-door bodega sales strategy once the pandemic eases. She expects to add five to 10 people and bring everyone back into the office, perhaps with a little more flexibility to work at home than before.  Cara Eisenpress, "Snack maker trying to get into New York market—one bodega at a time", Crain’s New York Business, March 01, 2021, © Crain Communications, Inc

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Nightfood Hires Sircle Media To Help Planned Expansion February 25, 2021: 12:00 AM EST The Tarrytown, N.Y.-based better-for-you snack company has hired food & beverage social media agency Sircle Media to create a marketing campaign targeting the $50 billion U.S. night-time snacks segment. A Sircle spokesman said the timing of Nightfood’s campaign is “perfect,” because the brand “solves an important problem that almost everybody can relate to: night-time snacking and better sleep.” Sircle will execute Nightfood social media and online marketing initiatives, with an emphasis on influencer and consumer engagement, educating the market, and driving incremental sales growth in existing and new retail distribution partnerships. Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the U.S.  "Nightfood Selects Sircle Media to Provide Digital Marketing and Social Media Management for 2021 Expansion, Quarterly Investor Call Scheduled for March 2", Globe Newswire, February 25, 2021, © Globe Newswire, Inc.

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Kellogg Debuts Smorz Jumbo Snax February 25, 2021: 12:00 AM EST The Michigan-based cereal company has expanded its line of Jumbo Snax based on cereal favorites with the addition of a Smorz version. A new promotional campaign invites customers to guess which cereal will get the Jumbo Snax treatment – dubbed “jumbo-fying” – while dropping a hint for fans to decode. In April, Kellogg will unveil the new mystery flavor, joining Smorz Jumbo Snax and the rest of the lineup: Froot Loops, Apple Jacks, Corn Pops, and Frosted Flakes-inspired Tiger Paws.  "National Snack Day Gets Cereal-ously Better With A New Kellogg's Jumbo Snax Mystery Flavor", PR Newswire, February 25, 2021, © Cision US Inc

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Ulrick & Short Develops Functional Protein That Could Benefit BFY Snacks February 24, 2021: 12:00 AM EST The British supplier of clean label starches, flours, fibers, and proteins has developed a functional protein it says will help provide a complete amino acid profile to applications like better-for-you snacks. Complex 24 provides a complete amino acid profile, even in plant-based applications, and is gluten- and allergen-free, and non-GMO. Its neutral flavor profile, moreover, has minimal impact on the taste of products like protein bars and baked treats. It can also be used in hot process beverages (both dairy and plant-based) and meat substitutes, the company says. Gill Hyslop, "New functional protein enables conventional snack producers tick the protein box", BakeryAndSnacks.com, February 24, 2021, © William Reed Business Media Ltd

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Late July Introduces Vegetable Tortilla Chips February 24, 2021: 12:00 AM EST The Norwalk, Conn.-based, Campbell-owned snack brand’s new Non-GMO Project Verified vegetable tortilla chips, available in Beat the Heat! Red Pepper and Dangle the Carrot flavors, are made with ingredients such as chia seeds and carrot. Beat the Heat! Red Pepper features chia seeds and chipotle; Dangle the Carrot chips, made with teff seeds, are seasoned with cumin and paprika. The new vegetable line joins a portfolio of no-grain, multigrain, and classic tortilla chips in flavors such as bacon habanero, sea salt & lime, and sweet potato. The new tortilla chips are available in retailers such as Whole Foods Markets nationwide for an RRP of $3.29 per 5.5oz bag. Emma Upshall, "Late July launches new vegetable tortilla chips in U.S.", FoodBev Media, February 24, 2021, © FoodBev Media Ltd

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Every Body Eat Launches BFY Snack Thins In Four Flavors February 24, 2021: 12:00 AM EST The Chicago, Ill., company founded by veteran big food executives debuted a range of snack thins at local Whole Foods Market and Mariano's stores that are free from the “the 15 most common troubling ingredients.” Every Body Eat crackers come in Cheese-Less, Sea Salt Chia, Chive & Garlic, and Fiery Chili Lime, all made from potato starch and brown rice flour plus seasonings. A 14-cracker serving contains 100 calories and 135 mg of sodium. Launched a year ago, the brand is available in 370 retail stores across the country, on Amazon.com, and at everybodyeating.com. The crackers can be purchased online by individual flavor ($25.99 for a 4-pack, or $69.99 for a 12-pack) or a flavor variety 4-pack ($25.99), and by subscription. "Every Body Eat: New Chicago Company Raises The Bar On Inclusive Snacking", EINPresswire.com, February 24, 2021, via MENAFN, © EINPresswire.com

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BFY Snack Brand Graze Achieves B Corp Status February 23, 2021: 12:00 AM EST The Unilever healthy snacking brand was certified as a B Corporation (B Corp) committed to being a force for good in the world when it comes to people, planet, and profits. Customers praised the company for an ongoing commitment to creating healthy alternatives to unhealthier snacks and for reimagining snacking by challenging traditional snacking conventions. The brand is guided by public health targets and a desire to play a part in tackling issues such as obesity. It has removed 160 tons of sugar from its snacks since the end of 2019, In addition, all graze snacks are a source of fiber, more than 75 percent contain fewer than 150 cal. per portion, and no graze snacks are high in salt.  Fiona Briggs, "Graze, Unilever’s healthy snacking brand, is celebrating becoming a B Corporation", RetailTimes.co.uk, February 23, 2021, © RetailTimes.co.uk

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New Clif Bar CEO Pursues Ambitious Transformation Plan February 23, 2021: 12:00 AM EST The new CEO of the Emeryville, Calif.-based snack company is leading a corporate transformation whose ambitious goal is to double its business to $2 billion and double its positive impact on the world. Key moves in Sally Grimes’ transformation plan include: implementing a new structure that will be faster at meeting the needs of consumers and appeal to a broader shopper base; adopting a balanced marketing mix to build brand awareness beyond the core customers of athletes and weekend warriors; bringing in new talent and adding jobs focused on advanced analytics, technology, agile innovation, design thinking, and revenue growth management; and eliminate approximately 125 positions across the company. Regarding innovation, recent new product introductions include Clif Thins made from organic rolled oats that come two to a pack and weigh in at only 100 calories with five grams of sugar; and the launch of a new of Pop’n Crunch clusters that contain nutrient dense ingredients such as seeds and nuts.  Elizabeth Crawford, "Clif Bar adopts ambitious ‘transformation’ to expand portfolio, consumer-reach & sustainability", FoodNavigator-USA.com, February 23, 2021, © William Reed Business Media Ltd

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8Foods Launches Keto-Friendly Line Of Breads, Snacks, Desserts February 22, 2021: 12:00 AM EST The London-based producer of low-sugar, high-raw snacks and other foods has launched a new brand, Keto8, with three core ranges: Keto Sweet Treats, Keto Snacks, and Keto Breads & Bagels. According to 8Foods founder Alexi von Eldik, the launch will "bolster the availability of low-carb, low-sugar, truly healthy breads, snacks and desserts in the market, and also tap into the exploding demand for keto foods." The new line has debuted online and at Whole Foods Market, Selfridges, Fenwick, Planet Organic and Revital, with prices ranging from £2.80 ($3.96) for Cheesy Kale Crisps to £8.50 ($12.03) for a Keto Raw Caramel Slice. All 8Foods snacks, breads, and desserts – both Cru8 and Keto8 – are gluten-, grain-, dairy-, and refined-sugar free, low carb, low sugar and diabetic friendly. Abbie Dawson, "Cru8 taps into ketogenic diet trend with launch of Keto8 sub-brand", thegrocer.co.uk, February 22, 2021, © William Reed Business Media Ltd

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Second Nature Brands Launches New BFY Snacks Platform February 23, 2021: 12:00 AM EST The Michigan-based snack company says its new company platform is reimagining premium and better-for-you snacks and treats based on its family of brands that includes Kar's Nuts, Second Nature Snacks, and Sanders Chocolates. The company sees opportunities for expanding the new platform both through brand innovation, strategic investments, and acquisitions. The mission is to create snacks and treats that “make lives better, naturally.” In 2021, the company will bring to market more than 25 new better-for-you products from its Kar's Nuts, Second Nature Snacks, and Sanders Chocolates brands in partnership with retailers and through the brands' direct-to-consumer ecommerce channels. The new snacks and treats will include Second Nature Smart Mixes, Sanders Organic Dairy-free Sea Salt Caramels and Sanders Sea Salt Caramel Thins. Kar's Nuts will also introduce a Kar's Snack Max line. "Second Nature Brands Announces Launch, Bringing Premium Snacks and Treats Businesses Under New Corporate Platform to Fuel Innovation", PR Newswire, February 23, 2021, © Cision US Inc.

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Black-Owned Cereal Start-Up Faces Stiff Headwinds Getting Off The Ground February 21, 2021: 12:00 AM EST The mission of Nic King, founder of Connecticut-based Legacy Cereal Company, was to create a healthy breakfast cereal: plant-based, vegan, gluten-free, and tasty. He left his corporate retail job last spring, as the pandemic was gathering steam, and secretly developed the prototype for Proud Puffs, a chocolate-flavored breakfast cereal made with real cocoa and monk fruit as a sweetener. King has been trying to find investors, as well as production plants and kitchens where manufacturing can be scaled up. According to King, after directing contacts to his website, which clearly states it is a minority-owned business, “I started to notice the lack of returned phone calls, lack of email responses.” That was “the most disappointing part.” Also, he walked away from a six-figure investment opportunity when the investor told him the graphics on the cereal package were “a little too urban.” He remains undaunted. His crowdfunding campaign has kept him going since the official launch on February 1, and he’s selling product on the website.  Stephanie Officer, "Nic King Makes History by Creating 1st Black-Owned Cereal Brand", Inside Edition, February 21, 2021, © CBS interactive

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White’s Oats Brand Expands In U.K. With Booths Country Contract February 19, 2021: 12:00 AM EST The Northern Ireland-based porridge and oats cereal brand will soon be available in premium supermarket chain Booths Country, thanks to a newly-secured contract. Booths Country, which operates 28 stores in Northwest England, joins the company’s other major stockists, including Asda, Aldi, Tesco, and Sainsbury’s in Northern Ireland, the Republic of Ireland, and the U.K. The six products now available in Booths supermarkets include Organic Jumbo 750g; Organic Oat Flakes 750g; Toasted Oats Strawberry & Banana 500g; Toasted Oats Apple & Cinnamon 500g; Toatly Oaty Original and Toatly Oaty Apple & Cinnamon. Claire Cartmill, "Armagh’s White’s Oats secures contract to grow their GB market share", News Letter UK, February 19, 2021, © JPIMedia Publishing Ltd

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Real Food From The Ground Up Adds Two Cauliflower-Based Snacks To Lineup February 18, 2021: 12:00 AM EST The Fairfield, N.J.-based plant-based snack specialist’s new additions include Cauliflower Chips – a “cauliflower-based version of the classic potato chip” – in sea salt, salt & vinegar, sour cream & onion, and buffalo flavors, and Cauliflower Snacking Crackers in sea salt and ‘everything’ flavors. Both new snacks have an SRP of $3.99 per 3.5 oz bag. The snacks are vegan, Non-GMO Project Verified, and free from gluten, artificial flavors and colors, and preservatives. They will be available nationwide at retailers and online this year. The company also sells a line of snacks made from butternut squash. Antonia Garrett Peel, "Real Food From The Ground Up unveils new cauliflower snacks", FoodBev Media, February 18, 2021, © FoodBev Media Ltd.

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Kind Snacks Launches In Australia With Kindness-Focused Promo Campaign February 18, 2021: 12:00 AM EST The healthy snack brand founded in 2004 by serial entrepreneur Daniel Lubetzky – it is now owned by confectioner Mars – is launching in Australia with a marketing campaign that features kind Australians as brand ambassadors. The company eschewed celebrities and social media influencers, instead choosing people like the founder of volunteer organization Pets of the Homeless, and a former parish priest who has spent 39 years working to provide meals and education to kids in disadvantaged communities. The campaign reflects Kind's “not-only-for-profit” ethos, and its belief that businesses can play a role in improving things for everyone. Kind hopes to expand from the four people selected for the launch to as many as 500 community-minded Aussies. Stephanie Palmer-Derrien, "How Daniel Lubetzky grew his snacks brand from a basement to a $5 billion business, and why kindness is key to a new Aussie campaign", Smart Company, February 18, 2021, © Private Media Pty Ltd

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Savory Taste Alliance Touts Benefits Of Yeast-Fortified Snacks February 18, 2021: 12:00 AM EST The STA, the PR arm of the European Association for Specialty Yeast Products, is on a mission to boost ‎awareness of yeast extract and provide the U.S. food industry with information about yeast extract as a food ingredient. The organization says naturally-occurring yeast extract is a versatile ingredient that can improve, intensify, and deepen the flavor of both savory and sweet snacks. Other benefits of yeast extract: enrichment of flavor without added salt; it is clean label, made through the autolysis of baker’s, brewer’s or Torula yeast; it is a common household ingredient, familiar to most consumers; it is an animal-free ingredient, perfect for vegetarian or vegan-friendly offerings; it is a healthy source of protein and vitamin B; and its three forms – liquid, paste or powder – make it easy to add another dimension of flavor to snacks. The umami flavor it provides varies from buttery to roasted, grilled, cheesy, or fatty. Gill Hyslop , "Snacks will get an umami punch – and tick a number of consumer boxes – from the addition of yeast extract", BakeryAndSnacks.com, February 18, 2021, © William Reed Business Media Ltd

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Nature Valley’s New Wrapper Designated As “Store Drop-Off Recyclable” February 16, 2021: 12:00 AM EST General Mills’ Minneapolis-based granola product brand has introduced an unpatented plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle, a program for recycling plastic bags, wraps, and films that can't be recycled via curbside recycling bins. The newly packaged Crunchy granola bars will arrive on store shelves this spring, bringing the company closer to its goal of 100 percent recyclable packaging by 2025. According to the company, more than 90 percent of Americans – about 295 million people – live within 10 miles of a Store Drop-Off recycling location. Nature Valley did not patent the wrapper technology, so other food brands are welcome to use it.  "Nature Valley Launches First-Ever Store Drop-Off Recyclable Snack Bar Wrapper", Business Wire, February 16, 2021, © Business Wire, Inc.

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Celebrity Chefs Concoct Recipes Using Indian Snack Brand Cornitos February 16, 2021: 12:00 AM EST The “Cornitos By My Side” promotional campaign that ran on Facebook and Instagram featured videos describing Cornitos-based recipes from 40 celebrity master chefs. The recipes were prepared with products like Nachos, Taco Shells, Tortilla Wraps, and other lines. The recipes included: Tacos Stuffed with Crispy Shiitake Mushrooms; Tacos & Nachos; Indo Mexican Tacos and Wraps with Salad; Tacos with Wild Fig; and Tortilla Milli Fili with Tacos.  "Cornitos features 40 Indian celebrity chefs in new 'Cornitos By My Side' campaign", exchange4media.com, February 16, 2021, © Adsert Web Solutions Pvt. Ltd.

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Epogee’s Alternative Fat Technology Enables Lower-Calorie BFY Snacks February 16, 2021: 12:00 AM EST The Indianapolis-based maker of fat replacement compounds says its alternative fat technology, EPG (esterified propoxylated glycerol) is helping manufacturers produce better-for-you snacks with “dramatically fewer calories.” According to the company, EPG can replace up to 85 percent of the digestible fat in a formulation, allowing formulators to reduce labeled calories, total fat grams, and saturated fat grams by 92 percent for each unit of fat replaced. One snack maker that has applied the new technology is OWN Your Hunger (New York, N.Y.), a keto, vegan, low carb start-up that says it has launched the world’s first line of peanut butter and hazelnut spreads with nearly half the calories. Gill Hyslop , "Alternative fat technology cuts calories of full-fat snacks in half", BakeryAndSnacks.com, February 16, 2021, © William Reed Business Media Ltd

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Hormel Foods Corp. Buys Planters For $3.35B February 14, 2021: 12:00 AM EST The Austin, Minn. food company’s acquisition of the snacking nuts firm is the largest in its 130-year history. Chicago-based Kraft Heinz’s decision to sell represents is a further attempt to shore up a struggling balance sheet. It took a nearly $17 billion write-down in the value of its brands in 2019. The Planters nuts business will bolster Hormel’s portfolio of branded high-margin products, which already includes Skippy peanut butter, Dinty Moore soup, and Justin's nut butters. But Planters snacking nuts products straddle the line between a pure commodity and a value-added product. Commodities tend to be more vulnerable to generic or store-brand competitors. Kristen Leigh Painter, "Hormel makes its biggest deal ever, buying Planters for $3.3 billion", The (Minneapolis) Star Tribune, February 14, 2021, © Star Tribune

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Entrepreneur Unveils “Climate Friendly” Snacks February 12, 2021: 12:00 AM EST Launched at the end of 2020, Julia Collins’ Moonshot crackers are organic, kosher, plant-based, non-GMO, made with no added sugars, and are packaged in carbon neutral boxes displaying messaging about regenerative agriculture and the potential of carbon-fixation. According to Collins, a successful entrepreneur who founded Zume Pizza – in 2018 it was valued at more than $2 billion – “climate friendly” means the company considers everything when making its crackers: the ingredients, the packaging, and even how the snacks are produced. The idea is to “make a delicious snack while being a good steward of the planet.” Moonshot crackers are available in Sourdough Sea Salt, Rosemary Garlic, and Tomato Basil flavors at $6 a box or via subscription. Eve Turow-Paul, "How One Woman With A Box Of Crackers Aims To Save The Planet", Forbes Media , February 12, 2021, © Forbes Media LLC.

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Grupo Bimbo Buys Minority Stake In Allergy-Friendly Snack Maker February 12, 2021: 12:00 AM EST Bimbo Ventures, the venture capital arm of the Mexican baked goods company, has become a minority investor in six-year-old Rule Breaker Snacks, a Brooklyn, N.Y. maker of vegan, gluten-free, and allergy-friendly treats. Rule Breaker, a brand of Have Your Cake Kitchen LLC, features chickpeas as the first ingredient in its fiber- and protein-rich brownies and blondies. The undisclosed investment amount marks the first external funding for Rule Breaker Snacks. According to Food Dive, the acquisition of a minority stake in Rule Breaker gives the 78-year-old company a bigger presence in allergy-friendly foods. Rule Breaker, whose products are sold online and at more than 2,500 retail locations in the U.S., now has access to Grupo Bimbo’s 33-country distribution network. Christopher Doering, "Bimbo invests in vegan snacks producer Rule Breaker", Food Dive, February 12, 2021, © Industry Dive

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Post Holdings Forms SPAC In Hopes Of Acquiring A Food Company February 12, 2021: 12:00 AM EST Cereal maker Post Holdings is the latest company to launch a special purpose acquisition company (SPAC), a way to bring a private company public more quickly and with fewer disclosures than a traditional IPO. Post is trying to raise $400 million for its SPAC, a Post Holdings subsidiary managed by its executive team, that will acquire a company in the consumer products industry. In a press release, the company said its Post Holdings Partnering Corporation “intends to partner with a company in the consumer products industry that complements the experience and expertise of Post's management team and is a business to which Post's management believes it can add value." Food brands expected to go public in the future that Post could target include Chobani, Just Eat, and Impossible Foods. Matthew Fox, "Cereal maker Post Holdings to launch $400 million SPAC as more corporations warm to the blank-check listings", The Business Insider, February 12, 2021, © Insider Inc.

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Hain Celestial Is Shopping For Brands With “Mainstream Potential” February 11, 2021: 12:00 AM EST The New York company (Lake Success) is looking to acquire brands that align with its priorities – “mainstream potential” – as it divests those that are no longer a strategic fit. CEO Mark Schiller told analysts recently that the company is interested in brands in the immune-boosting and stress-reduction spaces. Other categories include at-home cooking, at-home snacking, plant-based diets, and hygiene. Schiller calls these ”Get Bigger” categories because of their potential for strong volume growth momentum and accelerating market share gains. Elizabeth Crawford, "Hain Celestial open to acquisitions in plant-based, immunity-boosting, stress-reducing & snack categories", FoodNavigator-USA.com, February 11, 2021, © William Reed Business Media Ltd

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Mondelēz Innovation Hub Forms Start-Up Program For “Well-Being” Snacks February 10, 2021: 12:00 AM EST SnackFutures, Mondelēz International’s innovation and venture hub, has formed a start-up engagement program designed to drive mutual growth between entrepreneurs and the Mondelēz ecosystem. The CoLab program is looking for early-stage, snack brands with a “well-being” positioning. The 12-week program, customized for each participant’s business challenges and growth priorities, will accept up to ten start-ups, each of which will receive a $20,000 grant. Candidates must be based in the U.S., be generating at least $500,000 in revenue, have high growth potential, align with the Mondelēz innovation priorities, and can benefit from working with Mondelēz and its partners.  Missy Green, "Mondelēz’s SnackFutures to incubate ten well-being snack start-ups with CoLab", Food Ingredient First, February 10, 2021, © CNS Media

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SPAR International Increases Its Range Of Healthy Snacks February 10, 2021: 12:00 AM EST The voluntary partnership of independent food retailers is meeting the global demand for healthier snacks by increasing the range of products in its own healthier snack products. It recently expanded its SPAR Own Brand snacking nut range with roasted and salted California pistachios packaged in a 200-gram block-bottom bag that is “easy to merchandise.” Other healthy snacks in the SPAR range include crunchy vegetable and potato chips that are lower in fat and carbohydrates than traditional potato and corn-based snacks. The vegan, gluten- and palm oil-free range also includes chickpea, quinoa, chia, and lentil-based options. The SPAR International retail food chain links 13,320 independent stores worldwide, giving them volume purchasing power. "SPAR encourages healthier snacking with growing own brand range", Contify Retail News, February 10, 2021, via Via Lexis Nexis, © Lexis Nexis

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Mackie’s Crisps Unveils “Lentil Waves” In Two Flavors February 9, 2021: 12:00 AM EST The Scottish snack company’s new product, now sold in 80-gram share bags at Lidl grocery stores in the U.K., are made using a proprietary process that “air pops” the lentils and other vegetables in its Wholesums range. Air popping means that, both flavors of Lentil Waves – salt & vinegar and barbecue – contain 50 percent less fat than other lentil-based snacks on the market, as well as three grams of fiber per serving. According to the company, they are also vegan, non-GMO, and a good source of protein and low in saturated fat.  Brian Stormont, "Mackie’s ready to ride the waves of success with new lentil-based snacks line", thecourier.co.uk, February 09, 2021, © DC Thomson Co Ltd

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Entrepreneur’s Wine-Focused Snack Idea Is A Million-Dollar Business February 8, 2021: 12:00 AM EST A California high-tech entrepreneur who had a brainstorm while snacking on potato chips and drinking wine has created a million-dollar snack business called Wine Chips – gluten-free, lattice-cut cheese-flavored potato chips designed to be paired with specific types of wines. Jonathan Strietzel founded winechips.com in 2017, with the help of family and master sommeliers, plus experts in tech, branding, and seasoning. He now has $1 million in online orders and a product carried in 600 shops nationally. The company’s cheese-flavored chips comes in four varieties: manchego (to pair with rosé); blue cheese (sauvignon blanc); smoked gouda (cabernet); and asiago (pinot grigio). Starter kits ($19.99 for three 3-ounce bags), gift sets and more, are all available on winechips.com. Anne Valdespino , "How a snack attack led to Wine Chips and $1 million in online orders", The Orange County Register, February 08, 2021, © MediaNews Group, Inc.

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Post Holdings Introduces High-Protein Cereals, Cereal-Based Snacks February 8, 2021: 12:00 AM EST The 126-year-old St. Louis, Mo.-based breakfast cereal company says its efforts to drive innovation have resulted in a higher protein cereal range as well as a line of snacks based on some of its iconic cereals, CEO Robert Vitale said during a recent analyst conference call. The company is “cautiously optimistic” about the successful limited-distribution launch of its new Premier Protein line that “delivers great-tasting cereal with high protein.” The new snack products include Cocoa Pebbles Crisps, Fruity Pebbles Crisps, Honeycomb Big Bites, and Chocolate Honeycomb Big Bites. The snacks feature the same flavors as the breakfast cereals but come in “larger, more portable and snackable forms.” Eric Schroeder, "Post pursues fundamental cereal category innovation", Baking Business, February 08, 2021, © SOSLAND PUBLISHING COMPANY

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Gulf States Snack Start-Up Freakin’ Healthy Plans Expansion To Europe, North America February 7, 2021: 12:00 AM EST The plant-based snack company, launched in Dubai in 2018 by a Lebanese-Canadian entrepreneur, is now distributing 10 product lines to 250 vendors in Saudi Arabia. It plans to quadruple that number by the end of the year while also expanding to European cities, and eventually to the U.S. and Canada. In addition, the company hopes to increase to 20 products lines in Saudi Arabia, with the aim of reaching 30 by the end of the year. The snacks contain no wheat, dairy, refined cane sugar, gluten, preservatives, artificial colors or flavors, or soy. DEEMA AL-KHUDAIR, "Plant-based snack food start-up expands in Saudi Arabia", Arab News, February 07, 2021, © SAUDI RESEARCH & PUBLISHING COMPANY

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Adjuvant Capital Invests In Fortified Snacks Company Frontier Nutrition February 5, 2021: 12:00 AM EST The New York-based life sciences venture fund, backed by the Bill & Melinda Gates Foundation, has joined other investors in taking a $6 million stake in the Bangladesh-based company, maker of fortified snacks that treat and prevent malnutrition. Proceeds will be used for in-house manufacture of several products, to launch sales and marketing campaigns for its consumer brand Hashi Khushi, and to develop new products. Frontier Nutrition's products, which cost about $0.06 a serving, are sold under the name of Hashi Khushi and Nutri+ at more than 50,000 outlets in the country. The fortified products include lentil butter, chocolates, powdered drinks and biscuits.  "Frontier Nutrition raises funds through Series B round", PRNewswire, February 05, 2021, © Cision US Inc.

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Snack Brand Inc. Develops Palate-Friendly Blue-Green Algae February 4, 2021: 12:00 AM EST The Rhode Island-based company has launched a line of seed-nut-dried fruit clusters that combine farm-fresh, protein-packed spirulina (blue-green algae) with nutrient-dense ingredients, including pumpkin seeds. sunflower seeds, flaxseed, almonds, cashews, dried fruit, and spices. The vegan blends, which are grain-free and contain no added sugar, offer two functional benefits that are in short supply for many people during the pandemic: energy or relaxation. The four available flavors are Blueberry & Matcha, Apricot & Matcha (for energy), and Apple & Tart Cherry, and Bananas & Cinnamon (for relaxation). An added benefit is the flavorless spirulina that Snack Brand uses. It “doesn’t taste like anything when mixed in the clusters,” the company says. Elizabeth Crawford, "Start-up Snack Brand strives to woo consumers back to spirulina with new clusters, powder", FoodNavigator-USA.com, February 04, 2021, © William Reed Business Media Ltd

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Kellogg Company Seeks Innovative Start-Ups In Microbiome Improvement February 4, 2021: 12:00 AM EST The Battle Creek, Mich.-based food company has partnered with its innovation hub eighteen94 Capital and Future Food-Tech in a search for creative microbiome (gut)-based food solutions. The three have launched the Innovation Challenge, a collaborative initiative to “give new talent in the industry a chance to shine on the virtual stage.” They are inviting start-ups to apply entrepreneurial and scientific skills and submit ideas. The Challenge focuses on food’s impact on personal health, especially in areas like new plant fibers, valorized (value enhanced) fibers from waste streams, prebiotics, postbiotics, fermented ingredients, and new non-spore food stable probiotics – all of which have the potential to improve the functioning of the human gut and human holistic health. A team of judges will assess the submissions and “select the most impactful ideas to move forward.” Gill Hyslop, "Breakfast cereal giant on mission to root out disruptive plant-based innovations that support gut health", BakeryAndSnacks.com, February 04, 2021, © William Reed Business Media Ltd

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Seed-Based Snack Company Launches Rice Crispy Treats February 3, 2021: 12:00 AM EST Blake’s Seed Based of Chicago has launched a line of allergy-friendly rice crispy treats containing flax seeds, pumpkin seeds, and sunflower seeds. Flavors include strawberry and chocolate chip. The new products join a line of seed-based snack bars sold nationwide in more than 1,000 retail outlets in varieties such as raspberry, blueberry lemon, and s’mores. All of the brand’s products are free of the top eight allergens, including peanuts, tree nuts, wheat, soy, eggs, dairy, fish and shellfish, as well as sesame, and coconut. All of the products are available online. Monica Watrous, "Vegan rice crispy treats debut", Baking Business, February 03, 2021, © SOSLAND PUBLISHING COMPANY

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Kraft Heinz To Sell Planters Snack Nuts Business? February 3, 2021: 12:00 AM EST The Wall Street Journal reports that Chicago-based Kraft Heinz is in talks to sell its Planters snack nuts business to Hormel Foods in a deal potentially valued at $3 billion. Kraft Heinz has eliminated more than 1,100 products in recent months as it focuses on more successful products. Best known for its dry roasted peanuts, Planters also sells cashews, and cheez balls and curls. It may be able to find procurement savings by teaming up with Hormel, which owns nut butter brands Skippy and Justin's) Elaine Watson, "Kraft Heinz reportedly in talks to sell Planters to Hormel Foods", FoodNavigator-USA.com, February 03, 2021, © William Reed Business Media Ltd

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Mushroom Jerky Maker Partners With Siddhi Capital February 3, 2021: 12:00 AM EST When entrepreneur Matt Feldman went vegan after moving from Hawaii to San Francisco, he found he missed his favorite snack: beef jerky. Working at first with portobello mushrooms, then with King Oyster mushrooms, and with the help of an expert in food product development, he perfected a recipe for Moku, a shelf-stable, plant-based jerky “that really taste[s] like meat." To enhance the naturally-meaty mushrooms, he added umami, savory notes from chickpea miso and coconut aminos, and a little sweetness from maple syrup. To scale the business he needed a partner. Enter Melissa Facchina of Siddhi Capital, who just happened to be searching for a tasty plant-based jerky product in which to invest. Though on the market only a few months, sales have been strong. The company will remain focused on the DTC channel, and is looking forward to its upcoming Amazon Prime listing.  Mary Ellen Shoup, "Moku mushroom jerky targets health-conscious meat eaters: 'We want to build a clean label meat alternative brand platform'", FoodNavigator-USA.com, February 03, 2021, © William Reed Business Media Ltd

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Happilo Raises $14M To Expand In Dried Fruits, Nuts Sector February 2, 2021: 12:00 AM EST The Indian healthy gourmet snacking brand raised $13.7 million from investor A91 Partners in its first external funding round. The company hopes to become a major player in India’s $5.5 billion dried fruits and nuts snack market, estimated to be the largest in the world, noting that the new funding will be used for capital expenditure, automation, marketing and distribution expansion. Healthy snacking companies in the country are benefiting from growth in the online direct-to-consumer trend as well as the pandemic-induced surge in healthier eating. A91 Partners in the last few years has invested in companies like Slurrp Farm, Open Secret, Yoga Bar, SnackAmor, and Keeros Foods. SNEHA SHAH, "Snackmaker Happilo raises Rs 100 crore in first external funding round", The Economic Times, February 02, 2021, © Bennett Coleman & Co.

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PeaTos Marches On With $12.5M Investment From Post Holdings February 2, 2021: 12:00 AM EST The Los Angeles-based chip brand, on a mission to loosen Cheetos’ stranglehold on the salty snack market, and less than six months after raising $7 million in a Series A round, has convinced Post Holdings to lead a $12.5 million Series B round of funding. PeaTos adds nutrient-dense peas to the traditional corn base and replaces artificial colors and flavors with more natural ingredients. The company says its snack has “all the flavor and fun” of Cheetos and Doritos, but with the nutrient claims of better-for-you options. PeaTos have twice the protein and three times the fiber of traditional salty snacks. The brand is available in more than 4,700 retailers, including Kroger and its affiliate stores, Vons, Pavilions, Albertsons, Safeway, Sprouts, and Sam's Club.  "Rapidly Growing Disruptive Snack Brand PeaTos Secures Cereal Giant Post Holdings to Lead $12.5M Series B Round", Business Wire, February 02, 2021, © Business Wire, Inc.

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N.C. Entrepreneur Creates “Macronutrient”-Rich Snack February 1, 2021: 12:00 AM EST A Charlotte entrepreneur and fitness buff who was having a hard time finding a snack chip good for his body has developed Macro Snacks, a gluten-free, vegan-friendly chip that comes in seven flavors. Each bag of Justin Wiesehan’s Macro Snacks has 11 to 12 grams of protein and a 45/35/20 carb/protein/fat ratio, making it easier for those who track macronutrients in their diet (or just want to eat a healthy snack). The seven flavors are based on popular snacks, Wiesehan says: BBQ Sauce, Pizza Pie, Churro Loco, Cheddar Cheese, Rockin' Ranch, Sour Cream & Onion, and Spicy Chili Lime. The brand was recently chosen out of more than 100 applicants to participate in an Austin, Texas-based accelerator program called SKU that began last week. Elise Franco, "Local entrepreneur strives to offer healthy, tasty snack option with startup Macro Snacks", Charlotte Business Journal (North Carolina), February 01, 2021, © American City Business Journals

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Young Indian Entrepreneurs Launch Snack Crafted From Water Lily Seeds February 1, 2021: 12:00 AM EST With the help of a London, Ont.-based business incubator, two kinesiology students at Canada’s Western University have launched Arise N’ Go, which offers a popped water lily seeds snack. The product was inspired by Sucheta Khuranan’s family history in India and a mother trying to look out for her daughter. The water lily seeds are roasted, not cooked in oil, and are light and crunchy like popcorn; but have less fat, fewer calories and 50 percent more protein than popcorn. With three flavor combinations, they are sold in 11 stores and two markets in the London area. They are also available online. The two student entrepreneurs say they are already making plans for further expansion. Gerry Dewan, "It's a snack with a unique source, but it may be a perfect fit for life in a pandemic", CTV News London, February 01, 2021, © Bell Media

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$5M Super Bowl Ad Budget For Mr. Peanut Diverted To “Pay It Forward” Campaign February 1, 2021: 12:00 AM EST The Kraft Heinz Company’s snack brand Mr. Peanut – recently dubbed Baby Nut – has launched a promotional campaign that implements “a new purpose to pay it forward to put more substance into the world” and “search out the good.” The company says it will spend its $5 million Big Game (i.e., Super Bowl) ad budget not on advertising but to recognize and reward “the little acts of extraordinary substance across the country.” According to Kraft Heinz, the Mr. Peanut is “officially back with a new purpose to pay it forward to put more substance into the world.” Examples: a Chicago couple who donated their canceled wedding's catering to those in need on Thanksgiving and a Florida man who paid his neighbors' past-due utility bills. "Mr. Peanut Shelling out $5 Million to Reward Little Acts of Extraordinary Substance Starting Big Game Week", Business Wire, February 01, 2021, © Business Wire, Inc.

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Promising Healthy Dried-Beef Snack Platform Stryve Foods Gains NASDAQ Listing January 29, 2021: 12:00 AM EST The Plano, Texas-based company that specializes in protein-rich, low-sugar, dried beef snacks announced it will merge with publicly traded Andina Acquisition Corp. III (NASDAQ: ANDA) to become a public company listed on NASDAQ under the ticker symbol SNAX. The companies say they have agreements with institutional investors for an oversubscribed common stock private-investment-in-public equity (PIPE) of $42.5 million at $10 a share. Stryve also borrowed $10.6 million from investors “for general working capital purposes.” The bridge note for the loan will convert into common stock prior to closing. Stryve’s so-called “disruptive” snack platform features air-dried meats, mostly beef, including biltong from South Africa and carne seca from Latin America. Air-drying meat vs. cooking, as is done with beef jerky, yields a product that has 40-50 percent more protein per serving than beef jerky, the company claims. Stryve’s meat snacks are made with 100 percent uncooked beef, contain no sugar, monosodium glutamate (MSG), gluten, nitrates, nitrites, or preservatives and are keto- and paleo-diet friendly.  "Stryve Foods LLC, an Emerging Healthy Snacking Platform, to list on NASDAQ through business combination with Andina Acquisition Corp. III", Globe Newswire , January 29, 2021, © GlobeNewswire, Inc

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Snack Brands Enlist Hollywood Stars As Investors, Promoters January 29, 2021: 12:00 AM EST Joining bakery companies promoting bread and other products, snack brands have enlisted the help of big-name celebrities to invest in, and promote, their products among “star-struck consumers.” Some notable examples: Bonilla a la Vista’s Patatas Fritas saw sales surge150 percent after the potato chips were shown in the thriller Oscar-winner “Parasite;” the dried meat snacks of Stryve Foods were endorsed by actor/producer Channing Tatum and Los Angeles Chargers quarterback Justin Herbert, both of whom have invested in the company; Oreo has become an official sponsor of Lady Gaga’s Born This Way Foundation and will be rolling out limited edition Lady Gaga-themed Oreo cookies inspired by the album Chromatica; and Black female-founded snack brand Partake Snacks landed Grammy Award winner Rihanna as a participant in a $4.8 million series A funding round. Gill Hyslop , "The bakery and snack brands aiming for the stars by banking on big Hollywood names", BakeryAndSnacks.com, January 29, 2021, © William Reed Business Media Ltd

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Brand Finance Says Coca-Cola Knocks Disney Out Of Top Spot January 29, 2021: 12:00 AM EST The London-based consumer brand evaluation company ranks Coca-Cola as the strongest brand in the U.S., despite a drop in value, because of its marketing investment, customer familiarity, staff satisfaction, and corporate reputation. Coca-Cola scored 91.7 out of 100 on a brand strength index score, though its brand value decreased 13 percent to $33.2 billion. The beverage giant toppled Disney from the top spot – it fell to fourth – after its brand value decreased nine percent to $51.2 billion. PepsiCo, whose brand strength index score was 88.4. was ninth in the U.S. as its brand value dipped three percent to $18.4 billion.  Jeff Gelski , "Coca-Cola gains top brand ranking in United States", Food Business News, January 29, 2021, © SOSLAND PUBLISHING COMPANY

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Kellogg Debuts Vegan Snacks For Children – By Children January 29, 2021: 12:00 AM EST The Michigan-based breakfast cereal company is launching a healthy vegan snack line in the U.K. purportedly created by kids. The W.K Kellogg by Kids Bars comes in orange & carrot and strawberry, raspberry & beetroot flavors. The 100-calorie bars are available at Morrisons grocery stores in the U.K., retailing at £2.49 ($3.39) for a five-pack. More grocers will stock the products in the coming months.  Liam Gilliver, "Food Giant Kellogg’s Launches Vegan Snack Range Created By Kids", Plant Based News, January 29, 2021, © Plant Based News Ltd

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Kind Snacks Combats Impulse Purchase Decline With U.K. Multipacks January 28, 2021: 12:00 AM EST The New York-based company will launch core flavors in the U.K. in three-pack formats. Peanut Butter Dark Chocolate, Caramel Almond Sea Salt, and Dark Chocolate Nuts & Sea Salt will be available at Sainsbury's and Morrisons this month. Coconut & Almond and Salted Caramel Dark Chocolate will arrive at Waitrose in late February. Impulse sales of Kind products have fallen during the pandemic, while multipacks are seeing "the most significant growth."  Free-from snack brand Livia's experienced a similar trend in October of last year when it launched three-packs of its Million Squares and Nugglets ranges a year ahead of schedule.  Abbie Dawson, "Kind Snacks places faith in multipacks to combat impulse decline", thegrocer.co.uk, January 28, 2021, © William Reed Business Media Ltd

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Canada’s Entomo Farms Raises Nearly $3M January 27, 2021: 12:00 AM EST The Ontario-based maker of cricket-based protein powders, roasted crickets, and insect-based snack bars has closed a US$2.9 million funding round to support growth and expansion. The round, led by investors in Asia and Canada, will be followed late this year by another capital-raising effort, the company said. Maple Leaf Foods, Canada's largest protein-centric packaged goods company, took a minority stake in the business in 2018. Entomo also has relationships with Crickstart, a Canadian company making protein bars, gourmet crackers, and smoothie mixes from cricket powder, and with Human Improvement, described as "an innovative health and wellness brand." Simon Harvey, "Canadian insect firm Entomo Farms secures new funding", just-food global news, January 27, 2021, © just-food.com

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