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Target Releases Black Truffle Hot Sauce Potato Chips

September 5, 2022: 12:00 AM EST
Target Corp. has released a new flavor of Good & Gather branded Kettle Cooked Potato Chips in a Black Truffle Hot Sauce variety. The snack is free from artificial colors, flavors and preservatives, and will be sold in 8oz. packs. 
"Good & Gather's range of Kettle Cooked Potato Chips in Black Truffle Hot Sauce variety available in USA", Product Launch Tracker, September 05, 2022, via Lexis Nexis, © LexisNexis
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Scottish Consumers Prioritize Value When Purchasing Chips

September 5, 2022: 12:00 AM EST
Potato chips overtrade in Scotland compared with the rest of the U.K., creating opportunities for retailers and suppliers. Tayto Group’s marketing director, Matt Smith, explains that Scottish consumers prioritize value when purchasing chips. Consumers prefer price-marked pack ranges to ensure they aren’t paying inflated prices. Furthermore, Tayto has also seen strong performance in its 30p Fun Snacks and £1 PMP sharing bag ranges. IRI market data for “symbols and independents” in Scotland found that the £1 PMP format grew three times faster than the overall market, at a rate of 16.1 percent compared with 5.2 percent for the year to 25 June.
"Value and health drive innovation", Scottish Grocer and Convenience Retailer, September 05, 2022, © Peebles Media Group Limited
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Snyder’s Of Hanover Launch Oktoberfest-Inspired Beer Cheese Pretzel Pieces

September 5, 2022: 12:00 AM EST
Pretzel company Snyder's of Hanover has launched a limited-edition pretzel flavor in honor of Oktoberfest. Snyderfest Beer Cheese Pretzel Pieces are hops-infused pretzels covered in a beer cheese flavoring. The limited-edition snack will be available in 10-ounce bags at retailers nationwide. 
Marisa Losciale, "Get Ready for Oktoberfest with New Beer Cheese Flavored Pretzels", Parade.com, September 05, 2022, © The Arena Group
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US Snack Market Sees Substantial Growth

September 3, 2022: 12:00 AM EST
Large American companies are experiencing soaring snack sales. For example, net sales of Doritos, Cheetos, Ruffles, PopCorners, Smartfood, and SunChips grew by double digits in the second quarter. The U.S. snack market grew from about $116.6 billion in 2017 to an estimated $150.6 billion in 2022, and is forecast to grow to $169.6 billion in 2027, according to Euromonitor International, and includes fruit snacks, ice cream, biscuits, snack bars, candy and savory snacks in the category. The current growth is partially attributed to snacks becoming more expensive, and because people are getting back to their lives outside the home and want food to eat on the go. However, much of the consistent growth is due to an increase in snacking amongst Gen Z and Millenials, who often eat small meals and snacks throughout the day. 
Danielle Wiener-Bronner, "How America turned into a nation of snackers", CNN Business, September 03, 2022, © Cable News Network. A Warner Bros. Discovery Company
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Snack House Foods Expands Its Keto Puffs To Vitamin Shoppes Nationwide

September 3, 2022: 12:00 AM EST
Snack House Foods is expanding its distribution of its Keto Puffs to Vitamin Shoppes across the U.S. Snack House’s Keto Puffs are made from milk protein isolate and contain 15g of protein and 3g of carbohydrates per serving. The puffs will launch in Vitamin Shoppes in single-serving size bags in Cheeseburger, BBQ, Flaming Red Hot and Loaded Nacho flavors. Snack House sells its Keto Cereal and Keto Puffs in additional flavors online on its website and Amazon, and in retailers including GNC and Vitamins Plus.  
"Business Profile - 'Better for you' munchies; Snack House Foods offers healthier versions of your favorite cereals and snacks", The Monroe News (Michigan), September 03, 2022, © Gannett
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PROPER Snacks Debuts Human Claw Machine To Promote New PROPERCRISPS

September 2, 2022: 12:00 AM EST
PROPER Snacks has created the U.K.’s first human claw machine in London to promote the brand’s new PROPERCRISPS. The PROPER Dropper drops customers into a pile of snacks and limited-edition gold packs. Those who find a gold pack then play spin-the-wheel to win a prize from brands including Nicce, Fila and Sonos. The PROPER Dropper will be operating at London Bishop’s Square on September 8-10 between 11am and 6pm each day. 
Jack Saddler , "The UK’s First Ever Human Claw Machine Is Arriving In Shoreditch Next Week", Secret London, September 02, 2022, © Secret Media Network
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Asian Oatmeal Brand Yishi Foods Expands To Whole Foods Market

September 1, 2022: 12:00 AM EST
Asian-inspired oatmeal brand Yishi Foods has expanded its distribution to all U.S. Whole Foods Markets locations. Yishi's vegan oatmeal is made with culturally relevant flavors, ancient ingredients, and zero added sugar. Three of five of Yishi’s flavors will be available in Whole Foods: Taro Bubble Tea, Matcha Latte, and Toasted Black Sesame. Yishi’s oatmeal is now available in over 1,000 brick-and-mortar retail stores nationwide, including Gelson's, Mom's Organic and 99 Ranch Market.
"INNOVATIVE ASIAN OATMEAL YISHI FOODS LAUNCHES NATIONWIDE IN WHOLE FOODS MARKET", PRNewswire, September 01, 2022, © Cision US Inc
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Convenience Stores Critique UK Government HFSS Legislation

August 31, 2022: 12:00 AM EST
Convenience stores are critiquing the U.K. Government’s restrictions on HFSS products, which are to take effect this October. The legislation restricts where impulse sweets and snack foods and beverages can be displayed in shops and how they can be promoted. The rules apply to brick-and-mortar stores larger than 2,000 square feet in size with 50 or more employees, and chains or franchises with 50 or more employees and online marketplaces. The Association of Convenience Stores states the restrictions will affect between 5,000 and 10,000 convenience stores, depending on how the Government defines franchises. The ACS believes applying the regulations to convenience stores is an extreme measure that will ultimately punish small businesses and will fail to deliver significant public health gains, as the convenience store sector accounts for less than a quarter of the grocery market. 
"U.K. Retailers Seek Clarity on Sweets and Snack Restrictions", convenience.org (NACS), August 31, 2022, © NACS
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All Y’alls Foods Experiences Banner Month And Expands Distribution

August 30, 2022: 12:00 AM EST
Plant-based protein snack company All Y'alls Foods experienced exceeded revenue expectations in July. Following this success, All Y’alls Foods is expanding into convenience stores and growing its direct-to-consumer business as well. All Y'alls Foods sells It's Jerky Y'all and It's Big Crunchy Bacony Bits Y'all toppers, which are made from whole, non-GMO soybeans and are high in protein and fiber. Its products are currently available to purchase directly from the website, through Amazon.com, H-E-B grocery stores, and in natural, specialty, and vegan stores across the U.S. 
"At a Time When Many Plant-Based Businesses Are Struggling, All Y'alls Foods Hits Near Record Highs", PRNewswire, August 30, 2022, © Cision US Inc
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Indian Government Capitalizes On Millet Popularity

August 30, 2022: 12:00 AM EST
As millet is growing in popularity due to its nutritional benefits, the Indian government is enacting plans to promote its consumption and production. Syncing its idea with the UN's declaration of 2023 as 'International Year of Millets', the country has planned 19 events at global venues in countries like Germany, Belgium, USA, Japan, UAE, South Korea, South Africa, Indonesia, Saudi Arabia, U.K. and France beginning next year to promote millets and millet-based products. The government is also running promotional activities within the country. In 2023, four cities, including Mumbai and Kolkata, will have millet expos, while 19 districts across 10 states will see multiple activities including 'millet villages targeting tourism'. The government has also planned an international conference on millet processing in January and food events with special focus on millets in October next year. Despite the increased demand for millet and its favorable production conditions, Indian farmers primarily grow rice and wheat crops. The government is now creating incentives for farmers who transition to millet and raising awareness on the crop’s short duration and low production costs. There is also a plan to set up the International School of Millet Processing (ISMP) in Thanjavur.
Vishwa Mohan, "Craze for millets growing but farmers still not enthused", The Times of India (TOI), August 30, 2022, © Bennett, Coleman & Co. Ltd.
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Step One Foods Aims To Revolutionize Heart Health Without Medication

August 29, 2022: 12:00 AM EST
Minnesota-based cardiologist Elizabeth Klodas, MD, founded Step One Foods to challenge the medical system’s approach to heart health. Instead of taking medication, users are to consume two servings of Step One products daily. Step One’s products deliver four “heart health building blocks” – fiber, plant sterols, antioxidants and omega-3 fatty acids - in convenient formats like oatmeal, smoothies, pancakes and snack bars. The products have been put to the test with a double-blind study conducted at Mayo Clinic and the University of Manitoba. After 30 days of taking the Step One program, low-density lipoprotein (LDL), or “bad cholesterol,” was reduced in participants by an average of 9 percent, with overall cholesterol declining 5 percent. The company claims it has seen a 250 percent increase in sales last year. 
Sam Danley, "Cardiologist’s snack brand lowers cholesterol without medication", Food Business News, August 29, 2022, © SOSLAND PUBLISHING COMPANY
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Japanese Manufacturer Ajigen Launches Mackerel Chips For Gaming

August 26, 2022: 12:00 AM EST
Japanese food manufacturer Ajigen has announced the launch of its new Gaming SBACHi mackerel chips, made specifically for gamers. The chips are made with 70 percent mackerel and contain high levels of omegea-3 fatty acids and calcium to help maintain concentration. The snack’s packaging features Nephrite, a popular game streamer who also holds a world record for 31 consecutive wins in Fortnite solo on Chapter One, Season Seven. Gaming SBACHi is available in one flavor, Brain Revolution, and will be available at supermarkets and drug stores across Japan from September 5. 
"New Products: Mackerel chips coming to Japan…for gamers", SoraNews24 -Japan News , August 26, 2022, © SoraNews24 -Japan News- / SOCIO CORPORATION
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Harvest Snaps Launches TikTok Activation To Promote Mixed Snack Pack

August 25, 2022: 12:00 AM EST
Snapea crisp brand Harvest Snaps is debuting a music-driven TikTok activation designed to attract and engage college students across the U.S. Created in partnership with digital creative agency Cutwater, the Tik-Tok effect entitled "Snap Sounds" invites audiences to create their own music via head movements. Each motion triggers one of six snacking-inspired beats, for example, the crunching noise from eating the snack. The effect can be accessed directly through Harvest Snaps’ TikTok or by scanning the QR code on Harvest Snaps' newly launched Mixed Snack Pack. The six-pack includes the brand's best-selling Lightly Salted and Tomato Basil flavors, along with Crunchy Loops Sour Cream and Onion. To drive awareness for the campaign and push sales of the Mixed Snack Pack, Harvest Snaps is activating targeted ads on social media, influencer partnerships, a nationwide college sampling events program, and limited-time coupons for all Harvest Snaps items. 
"Harvest Snaps Launches Music-Driven TikTok Experience", PR Newswire, August 25, 2022, © Cision US Inc
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Simply Protein Expands From Regional To National Costco Distribution

August 25, 2022: 12:00 AM EST
Wellness Natural USA Inc. announced its SimplyProtein Crispy Bars have expanded from regional to national Costco distribution. SimplyProtein Crispy Bars first entered 50 regional Costco warehouses in January 2022, with this national expansion bringing distribution to over 600 warehouses nationwide. The plant-based Crispy Bars are available in a Costco-exclusive 15 bar multipack featuring the Peanut Butter Chocolate, Lemon Coconut, and Dark Chocolate Sea Salt flavors. Beyond Costco, SimplyProtein sells other snacks, including Energy Bites, Snack Bars, Cookie Bars, and Kids Bars online on its website and on Amazon, and in-store at retailers including Kroger, Mwijer and HyVee. 
"SimplyProtein® Continues Expansion into US with National Distribution at Costco", PR Newswire, August 25, 2022, © Cision US Inc
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Inflation Heightens Parental Concern On Providing Healthy Meals

August 25, 2022: 12:00 AM EST
A new survey commissioned by General Mills reveals 65 percent of parents are concerned about their ability to provide a "healthy" breakfast for their children due to inflation and rising grocery costs. Furthermore, more than 52 percent of parents surveyed said they believe only families who have higher incomes can afford to provide nutritious food options for their family. 
"New Survey Reveals Parents Concerned About Ability to Provide a "Healthy" Breakfast Due to Inflation and Rising Cost of Groceries", Business Wire, August 25, 2022, © Business Wire
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Hippeas Partners With This To Launch Vegan Smoky Bacon Flavored Chickpea Snacks

August 24, 2022: 12:00 AM EST
Hippeas has teamed up with plant-based brand This to launch a limited-edition vegan smoky bacon flavor of its chickpea puff snacks. The non-HFSS snack will feature the same seasoning as This plant-based ‘bacon’ and lardons and contains 3.7g of plant-based protein per serving. The launch marks the first time This has entered the snacking market and the first time Hippeas has partnered with a fresh food brand. Hippeas’ This Isn’t Smoky Bacon Chickpea Puff Snacks will roll into Waitrose and Hippeas’ website this week. 
Niamh Leonard-Bedwell, "Hippeas partners with This to launch vegan Smoky Bacon flavour", thegrocer.co.uk, August 24, 2022, © William Reed Ltd
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Mary’s Gone Crackers Launches Cheezee Plant-Based Crackers

August 23, 2022: 12:00 AM EST
Gluten-free cracker brand Mary's Gone Crackers has expanded its product line with Mary's Gone Cheezee Plant-Based Crackers. The crackers, available in Cheddar and Cheese & Herb flavors, will launch in Sprouts stores beginning mid-August, with full distribution expected by September 2022. 
"Mary's Gone Crackers Expands their Iconic Gluten Free Product Mix with New Plant-Based Cheese Flavored Crackers: Mary's Gone Cheezee", PR Newswire, August 23, 2022, © Cision US Inc
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BRAVE Launches Super Hoops Made From Peas & Chickpeas

August 22, 2022: 12:00 AM EST
European cereal brand BRAVE has introduced its new non-HFSS, grain-free, and sugar-free Super Hoops. BRAVE claims Super Hoops is the first cereal in Europe to be made from peas and chickpeas, with up to four times more protein than other leading cereal brands. The company also markets the cereal as a more sustainable alternative to grain-based cereal, due to its biodiverse, pulse-based formula. BRAVE’s Super Hoops launch is backed by Döhler Ventures and other industry leaders including Kerry Foods, Tesco and Lion Capital.
Oliver Morrison , "NPD Trend Tracker: From cereal made of peas and chickpeas to new ‘social softs’ drinks category", Food Navigator, August 22, 2022, © William Reed Ltd
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Pescavore Hopes To Transform The Jerky Market With Ahi Tuna Jerky Strips

August 22, 2022: 12:00 AM EST
California start-up Pescavore aims to transform the jerky market with its Ahi Tuna Jerky Strips. Pescavore developed proprietary technology and a technique of small batch, natural wood smoking to keep the product shelf stable and maintain the fish’s flavor, texture and nutrients. The snack contains 15 grams of protein per package and is high in vitamins, minerals and omega-3s, with less salt and sugar than conventional jerky. Pescavore sustainably and locally sources its fish, and is currently in the process of obtaining certification from the Marine Stewardship Council, a non-profit that certifies seafood products for sustainable sourcing. Pescavore’s Ahi Tuna Jerky Strips are sold at retailers nationwide in three flavors: Caribbean Jerk, Island Teriyaki, and Smoke Poke. The company is testing new products with a variety of fish species, including salmon, groundfish and petrale sole, and is looking to launch its next seafood snack in late summer. 
Chris Casey, "How Pescavore aims to hook jerky lovers with a seafood alternative", Food Dive, August 22, 2022, © Industry Dive
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Planting Hope’s Mozaics and RightRice Named Finalists in QVC 2022 Customer Choice Food Awards

August 19, 2022: 12:00 AM EST
The Planting Hope Company Inc.’s Mozaics Veggie Chips and RightRice Veggie Rice have been named finalists in QVC’s 2022 Customer Choice Food Awards. Mozaics are a finalist in the ‘Best Snack’ category and RightRice is a contender for the ‘Best Plant-Based Food’ award. During the brands’ nomination airings in July, both the snacks sold out of its QVC inventory. The winners will be announced in September following a customer wide poll. 
"Planting Hope’s Mozaics(TM) and RightRice(R) Products Named Finalists in QVC(R) 2022 Customer Choice(R) Food Awards", ACCESSWIRE, August 19, 2022, © ACCESSWIRE
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How Magic Spoon Grew Through Podcast Advertisements

August 19, 2022: 12:00 AM EST
Better-for-you cereal company Magic Spoon has made podcasts a centerpiece of its growth strategy. Since its inception in 2019, Magic Spoon turned to podcast advertisements to cheaply and efficiently raise awareness and generate online sales among young consumers. Podcast ads proved to be an effective strategy, with over 1 million customers purchasing the cereal through its website. According to Edison Research, more than 40 percent of Americans over the age of 12 have listened to a podcast in the last month, with two thirds of listeners purchasing an item advertised on a podcast. As Magic Spoon expands into retail stores, it still plans to use podcast advertisements to update its now established customer base. 
Ali Donaldson, "How Magic Spoon Reached 1 Million Customers by Harnessing the Power of DTC and Podcasts", Inc.com, August 19, 2022, © MANSUETO VENTURES
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Kind Launches OOH Campaign In Partnership With Refugee Charity

August 18, 2022: 12:00 AM EST
Snack bar brand Kind has launched its first out-of-home campaign in support of its partnership with refugee support organization Choose Love. The campaign sees Kind highlight acts of kindness from local people in their communities on digital and print posters in London, Manchester, Bristol,and Edinburgh. It is part of a wider strategy that includes limited-edition on-pack designs by Iranian artist Majid Adin, as well as digital and influencer marketing.
Jasper Hart , "Kind launches OOH campaign in partnership with refugee charity", Better Retailing (UK), August 18, 2022, © betterRetailing.com is part of Newtrade Media Limited
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The Savourists Unveil Non-HFSS Crunchits Line

August 18, 2022: 12:00 AM EST
Savory snack bar brand The Savourists has expanded its range with its non-HFSs Crunchits. The high-protein snacks are made from a blend of toasted edamame, black beans and puffed rice and will debut in two flavours: Thai Chilli and Sizzling BBQ. Crunchits will roll into Ocado in September, in addition to independent retailers and QSRs. 
Niamh Leonard-Bedwell, "Snacking challenger The Savourists adds non-HFSS Crunchits duo", thegrocer.co.uk, August 18, 2022, © William Reed Ltd
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Belvita Launches Three Non-HFSS Fruit Bars

August 17, 2022: 12:00 AM EST
Breakfast biscuit brand Belvita is launching three new non-HFSS Fruit Crunch bars in the UK. The bars are lower in saturated fat and come in Raisin & Currant, Apple & Pear and Soft Bakes Filled Apricot.
Gillian Weir, "Non-HFSS belVita launches", Talking Retail , August 17, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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Purely Elizabeth Launches Superfood Cereal With Vitamin D

August 16, 2022: 12:00 AM EST
Gluten-free brand Purely Elizabeth is launching its Superfood Cereal with Vitamin D. The cereal contains superfood ingredients including chia, quinoa, and amaranth, and is sweetened with sustainably sourced coconut sugar. It contains 6g of fiber per serving and is made with plant-based Vitamin D3 to support immunity. The launch comes after Purely Elizabeth’s recent $50 million funding announcement and recent brand refresh. Available in two flavors, Vanilla Blueberry Almond and Honey Peanut Butter, the cereal is available at Whole Foods Market exclusively through the Fall. 
"PURELY ELIZABETH LAUNCHES SUPERFOOD CEREAL WITH VITAMIN D AND WHOLE FOOD INGREDIENTS THAT FUEL YOU", PR Newswire, August 16, 2022, © Cision US Inc
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Beech Nut Launches Crispeas Veggie Snack

August 16, 2022: 12:00 AM EST
Baby food manufacturer Beech-Nut Nutrition Company launched its Crispeas veggie snack for toddlers over 12 months old. Crispeas are puffed pea mini-sticks that are gluten-free, grain free, sugar free and non-GMO. The snack is available in two flavors, Original and Cheese, and can be purchased on Amazon.  
"Beech-Nut® Launches New Veggie-Forward Crispeas Snack", Business Wire, August 16, 2022, © Business Wire
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MicroSalt Unveils Salt Me! Chips With 50% Less Sodium

August 15, 2022: 12:00 AM EST
Florida-based British tech company MicroSalt has unveiled its proof-of-concept foray into the savory snack sector with Salt Me! potato chips. Salt Me! potato chips use a patented technology that delivers the same salty flavor as regular potato chips, but with 50-70 percent less sodium. MicroSalt uses what it claims to be the world’s smallest salt crystal, which dissolves faster than typical salt grains to provide a more intense flavor. With its technology, MicroSalt aims to revolutionize the salt category by launching a table salt-style alternative. It will first launch in the UK, and is experimenting with more savory snacks, including popcorn and tortilla chips. 
Gill Hyslop, "The sweet taste of salt: MicroSalt poised to 'evolutionise' the snacks category with the world's smallest salt crystal", BakeryAndSnacks.com, August 15, 2022, © William Reed Ltd
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Snoop Dogg To Release Snoop Loopz Cereal

August 15, 2022: 12:00 AM EST
Snoop Dogg’s company Broadus Foods is releasing Snoop Loopz cereal. Snoop Loopz consists of fruit flavored corn hoops with marshmallows and sports a blue bear mascot. The cereal is the latest addition to Broadus Foods' product line, which includes oatmeal, grits, pancake mixes, and syrup.
Amber Gibson, "Snoop Dogg Will Release His Own Snoop LoopzCereal", list23.com , August 15, 2022, © list23.com [Breaking U.S. News & Latest World News] Media LLC
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Walkers Launches New Campaign For 100 Calorie Multipacks

August 15, 2022: 12:00 AM EST
Walkers is broadcasting its marketing campaign that highlights its multipacks – including Wotsits, Quavers, French Fries, Squares, and now Monster Munch - contain less than 100 calories per pack. The campaign will run until the 9th of October across TV, shopper, digital, out-of-home and social channels. Additionally, Walkers is planning a social media competition where consumers will have the chance to win £1,000 when they send in their best surprised face. 
"Walkers' surprising new campaign highlights sub-100 cal family favourites", Grocery Trader, August 15, 2022, © Grandflame Ltd
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Burts Snacks Unveils Popcorn Range

August 15, 2022: 12:00 AM EST
Premium chip brand Burts Snacks has added popcorn to its snacking portfolio. The popcorn is hand cooked in small batches and provides a healthier, low-calorie option for consumers. The range debuted with two flavors, Lightly Salted and Sweet & Salty, and will be available in UK retailers from September. The launch comes after Burts’ new brand identity and new product additions in March.
Niamh Leonard-Bedwell, "Premium crisps brand Burts Snacks adds popcorn duo", The Grocer, August 15, 2022, © William Reed Ltd
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Bear Reformulates Non-HFSS Alphabites Cereal To Improve Taste

August 12, 2022: 12:00 AM EST
Fruit snacking brand Bear has reformulated its non-HFSS Alphabites cereal to improve its taste. The reformulation also comes with new look packaging that better aligns with its other ranges. Reformulations of the original flavors – Multigrain and Cocoa – will be available in Sainsbury’s, Waitrose, and Ocado by the 15th of August. 
Niamh Leonard-Bedwell, "Bear relaunches non-HFSS Alphabites cereal duo to improve taste", thegrocer.co.uk, August 12, 2022, © William Reed Ltd
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Indulgent Snacks Seeing Growth During Inflation

August 12, 2022: 12:00 AM EST
Both better-for-you and more indulgent snack categories have grown since COVID-19, as many consumers seek more healthful options or reward themselves with treats. The COVID-19 pandemic propelled the health foods market due to the increased focus on wellness and immunity. However, as inflation rises, indulgent snacks are driving more growth than other segments of snacking as consumers turn towards affordable treats in lieu of more expensive rewards. 
Mark Hamstra , "Consumers torn between health and indulgence in snack foods", Supermarket News, August 12, 2022, © Informa USA, Inc.
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Pioneer Woman Enters The Snack Market With Nut Mixes

August 11, 2022: 12:00 AM EST
The Pioneer Woman, a lifestyle brand from author and television personality Ree Drummond, is introducing its first line of snack mixes. The snack mixes combine nuts with confections and seasoning and come in three varieties – Pecan Sticky Buns, A Knock You Naked and Spicy Cowgirl. Pecan Sticky Buns features honey roasted pecans, white chocolate mini cups, and cinnamon sugar caramel coated puffs; A Knock You Naked mixes caramel popcorn and salted pecans with mini brownies, dark chocolate, milk chocolate caramel-filled mini cups and coconut cashews; Spicy Cowgirl features almonds, cashews and pecans coated in cocoa powder, cinnamon and cayenne pepper, plus mocha filled dark chocolate cups, and white chocolate. The sweet and salty snacks join The Pioneer Woman’s growing line-up of grocery products, which include frozen meals, pasta sauces, barbecue sauces and pet treats. The Pioneer Woman snack mixes are available exclusively at Walmart for $4.98 per 7-oz bag.
Sam Danley, "Pioneer Woman enters the snack aisle", Food Business News, August 11, 2022, © SOSLAND PUBLISHING COMPANY
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Ecuadorian Snack Company The Inca Trail Expands To USA

August 8, 2022: 12:00 AM EST
Premium Ecuadorian food company The Inca Trail has announced its launch in the US. The Inca Trail offers a variety of products including Dried Crunchy Shrimp Snacks, Dried Andean Cheese Snacks, and Cured Beef Sirloin. Its products use quality ingredients that are sourced from the rainforests of South America. 
"The Inca Trail, an Innovative Ecuadorian Food Venture, expands its footprint in the USA", The Inca Trail, August 08, 2022, © The Inca Trail
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Venture Catalysts Back Let’s Try Snacks

August 8, 2022: 12:00 AM EST
Earth Crust Pvt Ltd-owned healthy snack brand Let’s Try has secured an undisclosed amount of seed funding from Venture Catalysts, an integrated incubator and accelerator. The round saw participation from Kiran Kumar, former Head of Pepsico India, and Prateek Sabharwal, ex-Pepsico's Kellogg's director. With a growth of 40 times annually, Let's Try wishes to reach 10 million households within the next two years. 
Teena Jose , "Let's Try Raises Undisclosed Seed Fund From Venture Catalysts", Entrepreneur.com (India), August 08, 2022, © Entrepreneur Media, Inc.
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Sea Moss And Jellyfish Chips Grow In Popularity

August 8, 2022: 12:00 AM EST
Alternative seafood ingredients such as jellyfish and sea moss are gaining popularity due to their nutritional value and low environmental impact. Sea moss, or Irish moss, is a reddish algae which grows abundantly on rocks of the coast of Britain, Ireland and North America. The food has become popular on social media and by celebrity endorsers due to its benefits for the gut, brain and heart. Sea moss is rich in phytochemicals, dietary fiber, omega-3 fatty acids and is sold in dried, gel and capsule form. Sea moss-infused products are also coming to retailers; Selfridges’ new Feel Good Bar currently sells a sea moss chocolate shake and Tesco sells a vanilla-flavored sea moss canned drink. Jellyfish chips have been pioneered by scientists at the University of Southern Denmark, who compare the snack to pork rinds. They make jellyfish chips by soaking jellyfish in pure alcohol, drying them out and then adding salt and vinegar. The snack is zero calorie and high in protein, magnesium, iron, choline and vitamin B12. It has been endorsed by Sainsbury’s, which highlighted it in a recent future foods report. In addition to being nutritious, both sea moss and jellyfish are highly sustainable as they grow abundantly in the ocean and require no fresh water, land or fertiliser to produce. 
Sarah Rainey, "From jellyfish crisps to sea moss smoothies: are you brave enough to eat the new sea food?", The Spectator, August 08, 2022, © The Spectator (1828) Limited
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Kellogg’s Will Not Appeal After UK High Court Ruling On HFSS Regulations

August 6, 2022: 12:00 AM EST
Kellogg's legal challenge to the UK government’s HFSS regulations has failed, and the company will not appeal. The company is continuing its non-HFSS reformulations and product launches. Special K is undergoing reformulation this year to become non-HFSS, and Kellogg's is removing 10 percent of sugar and at least 20 percent of salt from its kids' cereals to make them non-HFSS in the same timeframe. The company is vague about what proportion of its cereal sales are expected to be HFSS, but its Crunchy Nut, Frosties and Krave cereal will continue to be HFSS. 
Jimmy Nicholls, "Will HFSS rules lock up cereal growth?", The Grocer, August 06, 2022, © William Reed Ltd
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Epicurium Launches Snacks From Seven Additional Brands

August 5, 2022: 12:00 AM EST
This month, UK-based online wholesaler Epicurium will launch healthy, functional snacks from seven new brands. The ranges include vegan protein brand Misfits, convenience breakfast range Fuel 10K, fruit and nut packs from Forest Feasts, high fiber snack brand Gut Stuff, vegan chocolate snacks from Livia's, protein brand Pulsin and plantain chip brand Purely Plantain. Fuel10K and Forest Feasts are now available to order on Epicurium’s website whilst Misfits, Gut Stuff, Livia's, Pulsin and Purely Plantain will launch on the August 15.
Pooja Shrivastava, "Epicurium launches seven on-trend impulse range", Asian Trader, August 05, 2022, © ASIAN TRADE PUBLICATIONS LIMITED/ GARAVI GUJARAT PUBLICATIONS LIMITED
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SHORE Expands Its Seaweed Chips Into Holland & Barrett And Booths Stores

August 4, 2022: 12:00 AM EST
Scottish seaweed snack brand SHORE will expand its Seaweed Chips into 450 Holland & Barrett and 24 Booths stores from August 15. SHORE’s Seaweed Chips are plant based and non-HFSS and are made from a mixture of seaweed, quinoa, corn, yellow pea and potato. The chips come in three flavors: Lightly Salted, Sweet Sriracha and Peking Duck.  
Brian Donnelly, "Seaweed snacks firm wins contracts with supermarkets and health food shops across UK", Herald Scotland, August 04, 2022, © A Gannett Company. Newsquest Media Group Ltd
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Confetti Makes Its Veggie Chips With Upcycled Vegetables

August 4, 2022: 12:00 AM EST
Singaporean start-up Confetti makes its Veggie Chips with unsellable vegetables such as purple sweet potatoes, radishes, carrots and mushrooms. The chips are minimally processed and are cooked using low heat to help retain their nutrients. The chips come in a variety of flavors including Tandoori Curry, Green Curry, Teriyaki BBQ and Summer Truffle. 
Michael Hemsworth , "Baked Nutrient-Dense Snack Chips", TREND HUNTER , August 04, 2022, © TREND HUNTER Inc.
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Spoon Cereals To Partner With Big Black Door

August 4, 2022: 12:00 AM EST
Vegan granola brand Spoon Cereals has appointed Leeds-based marketing consultancy company Big Black Door to accelerate its growth. Big Black Door was founded by former Weetabix Head of Marketing, Gareth Turner, earlier this year. Big Black Door will work to grow Spoon Cereals beyond its existing listings in major retailers, which include Waitrose, Ocado and Tesco. 
Stephen Chapman, "Agency founded by ex-Weetabix Marketing Head to promote Spoon Cereals", Prolific North, August 04, 2022, © Prolific North
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KP Snacks Launches Cricket Campaign

August 3, 2022: 12:00 AM EST
KP Snacks, the Official Team Partner of The Hundred, is taking a cricket roadshow on tour across the country this summer as part of its ‘Everyone In’ campaign. The ‘Everyone In’ roadshow aims to get more local communities active through cricket. It will include free batting, bowling and catching skills sessions with former England stars including Eoin Morgan and Fran Wilson. Throughout August, the experience will travel across six cities: Manchester, Leeds, Nottingham, Birmingham, Cardiff and Southampton. The roadshow is part of KP Snacks’ commitment to get people active through cricket over the course of their 5-year partnership with The Hundred.
Tony Corbin, "KP Snacks launches cricket roadshow", Talking Retail , August 03, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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NZ-Based Start-Up QB Expands Its Just Cheese Snacks Nationwide

August 3, 2022: 12:00 AM EST
New Zealand start-up QB has expanded its keto Just Cheese snacks nationwide into 147 New World supermarkets. The expansion comes after Just Cheese won the FoodStarter 2022 award. The puffed cheese snack is made of 100 percent cheese and is targeted at those following a low-carb, high-fat and high-protein keto diet. QB Just Cheese snacks are only available in one cheese flavor, but the start-up is experimenting with new variations. 
Emily Brookes, "The keto snack we didn't know we were waiting for", stuff.co.nz, August 03, 2022, © Stuff Limited
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Henderson’s Relish Unveils Hendo’s Chips

August 1, 2022: 12:00 AM EST
Henderson’s Relish has launched its HFSS-compliant Hendo’s chips. The new vegan chips are made with soya and potato and are flavored with Henderson’s core tamarind and cayenne-based sauce. The launch comes more than a decade since Yorkshire Crisps added a Henderson’s Relish variant. The partnership between the two suppliers came to an amicable end three years ago, and Henderson’s decided to launch its own snack aligned with the brand. Hendo’s chips are currently available in Sheffield pubs, sandwich shops, wholesalers, and retailers, including Booker, Parfetts, Morrisons, and Premier. National listings are set for September.
Daniel Selwood, "Henderson’s Relish unveils HFFS-compliant Hendo’s crisps", thegrocer.co.uk, August 01, 2022, © William Reed Ltd
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ELEAT To Launch Its Non-HFSS Cereal In The UK

August 1, 2022: 12:00 AM EST
UK brand ELEAT is launching its non-HFSS cereal on its website this month. The cereal is vegan and gluten-free, with each 50g serving containing more than 12.5g protein, 10g of fibre, and less than 1.5g of sugar. It is made with a plant-based protein blend of sunflower and soy protein, together with rice and chickpea flour. ELEAT is launching with four flavours – Chocolate Triumph, Cinnamon Sensation, Vanilla Thriller and Strawberry Blitz. The cereal comes in two packaging formats: 250g multi-serve resealable pouch (RSP £7/250g) and 50g single-serve pack (RSP £2.20/50g). ELEAT will be carrying out sampling campaigns online and across the country.
"Debut For New Healthy Cereal Brand", KAM City, August 01, 2022, © EMR-NAMNEWS Ltd
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Pecan Nation Wins NCA’s 2022 Most Innovative New Product Award

August 1, 2022: 12:00 AM EST
Pecan Nation recently won the National Confectioners Association’s 2022 Most Innovative New Product Award for its Cinnamon Roasted Pecans. Pecan Nation credits its success to its proprietary flavoring process and convenient 4oz ‘Grab N’ Go’ packages. In addition to the award-winning Cinnamon flavor, Pecan Nation pecans are currently available in Sneaky Heat, Gingerbread, Maple Crumbles, Roasted & Salted and Natural—with more flavors under development. Its products are currently available in over 2,500 retail grocery stores, including Kroger, Walmart, Southeastern Grocers, Food City, and Ingles. 
"Pecan Nation Recognized for Most Innovative New Savory Snack", Perishable News, August 01, 2022, © Phoenix Media Network
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BRAVE Launches Sugar-Free Breakfast Cereal Made With Peas And Chickpeas

August 1, 2022: 12:00 AM EST
UK plant-based snack brand BRAVE has introduced its non-HFSS Super Hoops breakfast cereal made from peas and chickpeas. Super Hoops are grain-free, sugar-free, and are high in protein and fiber. According to Brave, the new cereal is more sustainable than conventional grain-based options, as pulses require less water to grow and have a regenerative effect on the soil. BRAVE’s Super Hoops come in Original and Cinnamon flavors and are now available to purchase on its website and at Planet Organic and Whole Foods Market stores. 
"BRAVE Launches Sugar-Free Breakfast Cereal Made With Pulses", vegconomist , August 01, 2022, © vegconomist - a brand of vegconom GmbH
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Nestlé Delists Non-HFSS Cereal Shreddies The Simple One

July 30, 2022: 12:00 AM EST
Nestlé has announced it is delisting Shreddies The Simple One, its non-HFSS alternative to the popular breakfast cereal. Shreddies The Simple One launched in April 2021 amid U.K. government efforts to reduce promotions and advertising of products high in fat, sugar, or salt. The cereal contained 5 percent less sugar than the original, with fewer and more natural ingredients, including whole grain wheat, fruit puree and date syrup.  
Simon Harvey , "Nestlé shelves non-HFSS Shreddies The Simple One breakfast cereal", just-food global news, July 30, 2022, © GlobalData plc
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Pure Delish Cereal In 300 Supermarkets Across NZ

July 29, 2022: 12:00 AM EST
Super premium breakfast cereal brand Pure Delish was founded in 1997 in Kaz Staples’ kitchen. In 2016, two of its cereals became the highest retailing muesli in New Zealand for dollars sold. Now, it is available in over 300 supermarkets across the country. 
Daniel Smith, "What I've Learned: After bank told her she'd have to sell her house, cereal-maker got serious", stuff.co.nz, July 29, 2022, © Stuff Limited
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Southern Health Foods Launches Kids Cereal Manna Go Grain Crunchies

July 28, 2022: 12:00 AM EST
Indian company Southern Health Foods Pvt Ltd has forayed into the kid's breakfast space with the launch of Manna Go Grain Crunchies. Manna Go Grain Crunchies is a micronutrient enriched cereal that is made with nine wholegrains: ragi, bajra, sorghum, wheat, kodo millet, barnyard millet, quinoa, amaranth and oats. The cereal is high in protein, fiber and vitamins to keep kids satiated and energized throughout the day. 
"Southern Health Foods launches Manna Go Grain Crunchies", Business Standard, July 28, 2022, © Business Standard Pvt Ltd
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