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European Granola Producer Reports Rising Demand For Gluten-Free Choices

February 24, 2023: 12:00 AM EST
European granola producer The Nuts and Dried Fruits Company (NDFC) has experienced a rising demand for its gluten-free granola. When the company expanded its production last year, it created a larger separate gluten-free facility to meet demand. NDFC has also experienced a decline in demand for organic granola. As consumers are looking to lower their costs, organic granola is no longer a priority. However, consumers seem more willing to accept a premium on gluten-free granola, mostly due to health and medical reasons. 
"NDFC realises double the surface area: "Partly due to rising demand for gluten-free granola, we had to adapt our production space"", FreshPlaza.com, February 24, 2023, © FreshPlaza.com
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Pringles Launches Multigrain Range Campaign

February 24, 2023: 12:00 AM EST
Pringles has launched a new brand campaign, created by Grey London, to promote its healthier Multigrain range. The campaign features three friends sharing Pringles Multigrain chips and admiring a pet hamster, which performs electronic music with a keyboard and lightshow. The campaign’s tagline is ‘same, yet wonderfully different’ to appeal to consumers looking for new yet familiar eating experiences. In addition, hamster gig posters have been produced and fly posted across London and shared on social channels to tease the launch of the campaign. The spot will run across TV, video on demand channels and across social media in the UK until March 15th. 
Josie Shand, "Pringles launches new campaign to promote Multigrain range", Creativebrief , February 24, 2023, © Creativebrief UK Limited
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Skinni Snacks Working To Launch In UK

February 22, 2023: 12:00 AM EST
After experiencing success in UAE and South Africa, U.K.-based start-up Skinni Snax is directing its efforts towards launching in its home country. Skinny Snax sells double baked chickpea and soya biscuit balls in a variety of flavors. The start-up is also getting ready to launch its new brand, Amaizing, an extruded maize snack. 
Emily Moore, "I wish that, when I was setting up Skinni Snax, I had met someone like me", Jersey Evening Post, February 22, 2023, © Jersey Evening Post
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US Baked Chip Company Temole Expands To Dubai

February 22, 2023: 12:00 AM EST
Baked chip company Temole is expanding to Dubai in the hope of establishing a following in the wider Middle Eastern region. Temole has already expanded its almond chips, avocado chips, pomegranate chips, broccoli puffs, and cauliflower puffs to countries within the Asian Pacific region, including Japan, Australia, and Singapore. 
Pearly Neo , "Trendsetting central: Dubai key market for healthy snacking products to capture Middle East – Temole", Food Navigator , February 22, 2023, © William Reed Ltd
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The Daily Crave Debuts Read-To-Eat Crunchy Fries

February 22, 2023: 12:00 AM EST
Lentil chip brand The Daily Crave is set to introduce its latest innovation, Crunchy Fries To-Go, at Natural Products EXPO West. The Daily Crave’s Crunchy Fries are made with non-GMO potatoes and will be available in two flavors: Himalayan Pink Salt and Taco Dil-licious. Unlike frozen french fries, The Daily Crave’s Crunchy Fries do not require an oven and can just be warmed up in a microwave. 
Taylor Phang, "The Daily Crave Launches Ready-to-Eat Crunchy Fries To-Go", Specialty Food Association, February 22, 2023, © Specialty Food Association, Inc
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Food Companies Criticize FDA For New Guidelines On Definition Of “Healthy”

February 21, 2023: 12:00 AM EST
Major food companies and associations are criticizing the FDA for its attempt to change its definition of ‘healthy’ foods. In September 2022, the FDA proposed new guidelines of what foods can be labelled as ‘healthy’, claiming foods would have to include a certain amount of key nutritious ingredients, like fruits and vegetables, and have little added sugar, sodium and saturated fat. Companies including Conagra and Chobani argue they could not follow the FDA’s new guidelines without sacrificing product quality and taste, thus alienating consumers. The Consumer Brands Association, which represents packaged food corporations like Hostess, Mondelēz, General Mills, PepsiCo and Coca-Cola, has implied it may sue to the FDA. In a lengthy, 54-page comment, the group says that the regulation infringes on food companies’ First Amendment rights. The association even argues that the FDA may not have the legal authority to set such a strict limit on added sugar “given the lack of scientific consensus on the relationship between sugar intake and diet-related disease.” The Consumer Brands Association has pitched its own alternative framework that would make it easier for foods to qualify as healthy. 
Nicholas Florko, "Cereal, pasta, and other food companies blast the FDA for a too-strict definition of ‘healthy’", STAT.com, February 21, 2023, © STAT
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Consumers To Continue Snacking In 2023

February 20, 2023: 12:00 AM EST
This year’s “What’s Trending in Nutrition” survey from Pollock Communications and the publication Today’s Dietitian, included responses from 757 registered dietitian nutritionists (RDNs) regarding what they believe consumers will value in 2023. The RDNs predicted that consumers will still be snacking as much as they were over the past two year due to boredom, comfort and working from home. They also predicted the leading ingredients that may be perceived as “superfoods” for the year, including ancient grains, aquatic greens, blueberries, fermented foods, leaf greens, nuts and seeds.
Donna Berry, "Healthy snack innovation accelerating", Food Business News, February 20, 2023, © SOSLAND PUBLISHING COMPANY
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ELEAT Launches High Protein And Fiber Cereal

February 16, 2023: 12:00 AM EST
UK-based startup ELEAT has started sending its better-for-you cereal to the 1,000+ consumers who signed up for pre-launch access. The vegan, gluten-free cereal contains 13g of protein, 10g of gut-friendly fiber, and 1g or sugar in each 50g serving. ELEAT’s cereal is available in resealable 250g pouches and 50g single-serve packs in four flavours: Chocolate Triumph, Cinnamon Sensation, Strawberry Blitz and Vanilla Thriller. The cereal is available to buy on its website as a one-off purchase or on a subscription model basis that saves customers 15 percent on normal prices. Over the coming year, ELEAT plans to raise equity, break into retail and diversify its product portfolio. 
"University friends create new nutrient-packed cereal", SME Web, February 16, 2023, © SME Magazine
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Cheddies Emphasizes Regenerative Farming With Its Cheese Crackers

February 16, 2023: 12:00 AM EST
Cheddies uses 100 percent fresh regenerative cheddar to make its seven ingredient cheese crackers. The crackers are certified humane, non-GMO and regenerative, with 6g of protein and 130 calories per serving. The cheese crackers are available in Classic Sea Salt, Spicy Cheddar and White Cheddar varieties. Cheddies are available nationwide at Sprouts Farmers Market and select H-E-B locations for an SRP of $5.99.
Evan Bail, "Cheddies slides into the salty snack category", Commercial Baking, February 16, 2023, © Commercial Baking
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Kettle Brand Releases Air Fried Chips

February 16, 2023: 12:00 AM EST
Campbell Snacks-owned Kettle Brand has unveiled what it claims to be the first-to-market Air Fried Chips. The chips are made with a patent-pending technology that includes a kettle-cook and air fry-finish, resulting in 30 percent less fat than Kettle’s original range. Kettle Brand Air Fried Chips are rolling out in retail across the U.S. in three flavors: Himalayan Salt, Sea Salt & Vinegar,and Jalapeno. 
Gill Hyslop, "Kettle Brand joins the air fryer revolution", Bakery and Snacks, February 16, 2023, © William Reed Ltd
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MorningStar Farms Announces Pringles-Flavored Chick-n Fries

February 15, 2023: 12:00 AM EST
Kellogg’s-owned MorningStar Farms is releasing new plant-based Chick’n Fries that are flavored with Pringles potato crisps. The soy-based frozen Chik’n Fries contain 9g of protein per serving and come in two Pringles flavors - Original and Scorchin’ Cheddar Cheeze. Chik’n Fries Pringles Original will be available in March while the Scorchin’ Cheddar Cheeze will be coming in the fall.
Deb Kiner , "These new plant-based ‘chik’n’ fries are flavored with Pringles potato crisps", pennlive.com, February 15, 2023, © Advance Local Media LLC
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Jackson’s To Launch New Sweet Potato Chip Flavors

February 14, 2023: 12:00 AM EST
Campbell Snacks-owned Kettle Brand has unveiled what it claims to be the first-to-market Air Fried Chips. The chips are made with a patent-pending technology that includes a kettle-cook and air fry-finish, resulting in 30 percent less fat than Kettle’s original range. Kettle Brand Air Fried Chips are rolling out in retail across the U.S. in three flavors: Himalayan Salt, Sea Salt & Vinegar,and Jalapeno. 
Jenni Spinner, "Jackson’s better-for-you chips started off as a family affair", Snack and Bakery, February 14, 2023, © William Reed Ltd
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Euromonitor International Outlines 5 Key Snack Trends In 2023

February 14, 2023: 12:00 AM EST
Euromonitor International has identified five key snack trends set to shape the market in 2023. Firstly, snacks will increasingly be seen as a staple in the pantry. This is a result of persistent habits picked up from prior years, such as worries of product availability during the pandemic and new concerns over costs that are pushing consumers to further pre-plan snack purchases among their groceries. Snacks are also an increasingly important part of consumer’s daily eating patterns through expanded occasions, functions, and access. It also predicts the channels that consumers purchase snacks from will change. The growth of snack sales through budget-friendly retail channels, such as discounters and warehouse clubs, has seen share growth over the past few years. E-commerce also captured more than two percentage points in channel share gain from 2019 to 2022, reaching nearly 6 percent of all snacks sales globally. Euromonitor is sees a deepening of category strategies to realize growth expectations amidst economic headwinds. Brand leverage, strategic partnerships, and mergers and acquisitions are some activities expected.  Healthy snacking will continue to be a priority amongst customers amidst new regulations. Fortified, free from, less processed and fiber-filled varieties will particularly be popular, among others. And snacks delivering on nostalgia or needed distractions will also see an uptick in popularity. Holiday and celebratory occasions for snacking will be crucial in maintaining positive momentum in the industry. Snack formulators can expect novel sensorial appeal, attractive formats and indulgence will play a large part in how some consumers cope with rising prices and stressful times ahead.
Carl Quash, "Five Key Snack Trends to Track in 2023", Euromonitor , February 14, 2023, © Euromonitor International Ltd
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Pure Organic Launches Baked Cheese & Veggie Crackers

February 13, 2023: 12:00 AM EST
Pure Organic has launched its Baked Cheese & Veggie Crackers. Made with 100 percent real cheese and hidden veggies, such as carrots and mushrooms, the crackers are available in three flavors: Double Cheddar, Garden Ranch and Parmesan Garlic. Pure Organic’s Baked Cheese & Veggie Crackers are available on its brand website and in-store at retailers including Target, CVS, Walmart and Whole Foods. 
Jenni Spinner, "Pure Organic cracks into new snack territory with latest product", Snack and Bakery, February 13, 2023, © William Reed Ltd
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Unbound Snacks Launches With Flavored Walnuts

February 13, 2023: 12:00 AM EST
Sutter Foods has debuted its new brand Unbound Snacks with the launch of its Roasted Walnuts. Unbound Snacks’ Walnuts come in five flavors: Original, Sea Salt & Pepper, Roasted Cinnamon, Butter Toffee and Chili Lime. The product is positioned as a nutritious, satiating snack rich in fiber, protein and essential fatty acids. 
Michael Hemsworth, "Unbound Snacks Walnuts Come in Five Flavors", TREND HUNTER , February 13, 2023, © TREND HUNTER Inc.
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4700BC Launches Corn Chips+

February 11, 2023: 12:00 AM EST
Indian premium snacking brand 4700BC has expanded its snacking portfolio with the launch of Corn Chips+, made with 100 percent non-GMO corn, using a unique popping process to create a light and crunchy texture that is nearly 60 percent lower in fat than traditional potato chips. The launch is supported by a digital ad that positions the snack as the ‘Future of Chips.’ 
Sujata, "4700BC extends its Snacking Portfolio; Launches Corn Chips+, the Future of Chips", Content Media Solutions, February 11, 2023, © Business News This Week
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Griffin’s Acquires Proper Crisps

February 10, 2023: 12:00 AM EST
New Zealand biscuit brand Griffin’s has acquired Proper Crisps. Griffin’s made an initial investment in the company in 2017 and has now bought the remaining shares from co-owners Ned and Mina Smith. Proper will continue to run as a separate company, with “business as usual” for staff and operations. 
Amy Ridout, "Biscuit giant snaps up Nelson crisp company", stuff.co.nz , February 10, 2023, © Stuff Limited
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Sea Monsters Brings Seaweed To American Kids

February 8, 2023: 12:00 AM EST
US-based start-up Sea Monsters aims to make seaweed more palatable to kids with its Seaweed Puffs. The gluten-free, non-GMO snack combines carbon-negative sorghum with regenerative seaweed to create an environmentally sustainable product. The puffs are available in four flavors: Sour Cream & Onion, Cheese Pizza, Sweet Chilli and Spicy Korean BBQ. In 2023, Sea Monsters plans to expand its retail presence and product line. 
Melaina Juntti, "Sea Monsters: Bringing seaweed snacks to American kids", New Hope Network, February 08, 2023, © Informa Markets
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Naera To Launch Fish Jerky Crunch

February 8, 2023: 12:00 AM EST
Icelandic snacking company Responsible Foods will be launching Fish Jerky Crunch under its Naera brand. The snack is produced by drying locally and sustainably harvested fish with EnWave Corporation’s patented Radiant Energy Vacuum (“REV”) technology. Rich in protein, omega-3, calcium and vitamin B-12, the snack will launch in several flavors including Cheesy Chili and Buttery Herb. 
"EnWave Royalty-Partner Plans Launch of New Seafood Snack Product Line in 2023", GLOBE NEWSWIRE , February 08, 2023, © GlobeNewswire, Inc.
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The Howe Company Acquires BFY Snack Company Mister Snacks

February 6, 2023: 12:00 AM EST
U.S. confectioner The Howe Company has acquired healthy snacks business Mister Snacks. Mister Snacks primarily sells its products under the Sunbird Snacks and Stone Mountain Snacks brands in wholesalers and gift shops. Through the acquisition, The Howe Company hopes to expand its distribution and its nut and nut mix business. 
Henry Mathieu, "US confectioner The Howe Company buys local peer Mister Snacks", Just Food, February 06, 2023, © Verdict Media Limited
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ProV Foods Launches Affordable On-The-Go Line ProV Minis

February 6, 2023: 12:00 AM EST
Indian dried fruits and snack brand ProV Foods has launched ProV Minis, a range of on-the-go 18g packs of flavored nuts. At 20 rupees a pack, ProV Foods hopes the affordable price point will persuade consumers to choose its product over unhealthier options. ProV Minis are available to purchase at modern trade stores and online on its website.
Hui Ling Dang , "‘Huge growth potential’: India’s ProV Foods seeks to combine affordability and health benefits to gain snack market share", Food Navigator Asia, February 06, 2023, © William Reed Ltd
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Post Debuts Honey Bunches Of Oats Granola Chips

February 3, 2023: 12:00 AM EST
Post Consumer Brands has launched Honey Bunches of Oats Granola Chips in Honey Roasted and Blueberry varieties. The chips are marketed as an on-the-go snacking option made to be eaten alone or topped with yogurt or nut butter. Both granola chip flavors are available now in 6-oz bags at select retailers nationwide.
Gloria Cowdin, "Post Consumer Brands debuts granola chips", Food Business News, February 03, 2023, © SOSLAND PUBLISHING COMPANY
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good2grow Enters Food Category With Snackers Crackers

February 2, 2023: 12:00 AM EST
Child beverage company good2grow has announced the launch of Snackers, its first entry into the food category. Snackers are single-serve cups of baked oat and wheat crackers available in two flavors, Cinnamon and Chocolate. Like good2grow’s beverage portfolio, Snackers include collectable licensed character tops from companies including Disney, Nickelodeon, and Hasbro. Snackers are available at select regional retailers including Meijer, GIANT and Stop & Shop, with national distribution slated for spring 2023.
"good2grow® enters food category with Snackers launch", Business Wire, February 02, 2023, © Business Wire
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Snac Atac Debuts Lentil Twisters

February 1, 2023: 12:00 AM EST
Indian snack brand Snac Atac has launched its Lentil Twisters, made with lentils, corn, and potatoes. With 0% trans fat, Lentil Twisters area available in three flavors: Chaat, Thai Sweet Chilli and BBQ.
"New Year, New Launches At Snac Atac", Outlook India, February 01, 2023, © Outlook Publishing (India) Pvt. Ltd.
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Kellogg’s Sees Promotion In India Pay Off

February 1, 2023: 12:00 AM EST
Kellogg’s has doubled its penetration in the Indian muesli and granola category over the past two years, now enjoying a market share of more than 70 percent by value. To achieve this growth, Kellogg’s has worked to change India’s engrained and diverse breakfast habits through educating local consumers about its healthy breakfast options, including corn flakes, chocos, muesli and oats. It has also targeted consumers with busy lifestyles, positioning its offerings as solid, nutritious breakfast options that are quick to prepare. Kellogg's efforts have led to rapid consumer adoption of the category, which it aims to continue building.
Amit Bapna, "How Kellogg’s plans to overhaul breakfast in India", The Drum, February 01, 2023, © Carnyx Group Limited
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Magic Spoon To Expand Offline Retail Footprint

February 1, 2023: 12:00 AM EST
Magic Spoon is broadening its retail launch to more than 6,800 stores nationwide. Initially a direct-to-consumer brand, Magic Spoon entered Target stores last summer. The brand will now expand to more Target stores, as well as Walmart, Kroger and Albertsons stores. Each store will carry the brand’s best selling core flavors, including Fruity, Frosted, Cinnamon and Cocoa, with some retailers to carry additional specialty flavors.
Megan Poinski, "Magic Spoon expands retail launch to 6,800 stores", Retail Dive, February 01, 2023, © Industry Dive
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Folk Revival Launches With Hot Cereal Cups Made With Acorns

January 31, 2023: 12:00 AM EST
Heirloom food start-up Folk Revival has launched with a line of Hot Cereal cups. Made with hemp and wild harvested acorns, each vegan, keto-friendly cup contains 20g of protein. Folk Revival Hot Cereal cups are available in four flavors: Original, Maple Almond, Chai Almond and Blueberry Almond. They can be purchased online on its website and Amazon and will roll out to select retailers nationwide.
"Folk Revival Announces the Launch of New High Protein, Keto-friendly Hot Cereal Cups made with acorns", PRWEB, January 31, 2023, © Vocus PRW Holdings, LLC.
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New Insect-Based Snacks Launch In UK

January 30, 2023: 12:00 AM EST
Research shows U.K. consumers are increasingly receptive to the idea of eating insect-based foods due to their environmental benefits. As a result, retailers and start-ups are capitalizing on this interest. Eat Grub has expanded the distribution of its flavored Crunchy Roasted Crickets to Sainsburys nationwide, positioned in the beer aisle. Saved has also recently launched with its Lentil Puffs made from vertically farmed crickets protein. The puffs are currently sold in independent retailers and online on the brand website.  
Simon Creasey, "Insect-food makers believe consumers are getting the bug", Just Food, January 30, 2023, © Verdict Media Limited
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Mantra Launches Plant-Based Prawn Crackers In Thailand

January 30, 2023: 12:00 AM EST
Thai vegan brand Mantra has launched Plant-Based Prawn Crackers. The crackers are cholesterol-free, low in saturated fat and made from soybeans, chickpeas and other grains. In addition to Prawn Crackers, Mantra offers other vegan alternatives including plant-based fish balls, fish fillet, shrimp cake, bacon and ham. 
"Mantra launches vegan-friendly prawn crackers in Thailand", Retail Insight Network, January 30, 2023, © Verdict Media Limited
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Orchard Valley Harvest Unveils Rebrand

January 26, 2023: 12:00 AM EST
John B. Sanfilippo & Son has partnered with design agency Straight Forward Design to relaunch its Orchard Valley Harvest brand. The brand of nuts, dried fruits and mixes has faced challenges in recent years due to increasing competition from own-label brands. The rebrand includes a purpose-led identity and packaging redesign to attract GenZs and Millennials. The rebrand aims to be more approachable, featuring bright colors and playful fonts. The new packaging also features the message “Let’s stop child hunger”, with a proportion of profits going to charities tackling food insecurity. The rebrand is launching on packaging, in-store and across digital and social channels, with a supporting above-the-line marketing campaign to come later this year. 
"Orchard Valley Harvest Unveils Purpose-Led Rebrand and Packaging Redesign", Flexible Packaging Magazine, January 26, 2023, © BNP Media
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Harvest Snaps Launches White Cheddar Baked Green Pea Snacks At Target

January 26, 2023: 12:00 AM EST
Calbee's Harvest Snaps has introduced a White Cheddar flavor of its Baked Green Pea Snacks available exclusively at Target. Harvest Snaps White Cheddar Baked Green Pea Snacks join the brand's lineup that includes varieties such as Lightly Salted, Tomato Basil, Mango Chile Lime and Wasabi Ranch.
"Harvest Snaps Launches White Cheddar Flavor at Target", PRNewswire, January 26, 2023, © Cision US Inc.
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Post Launches Sweet Dreams Cereal To Encourage Healthy Sleeping

January 26, 2023: 12:00 AM EST
Post Consumer Brands has debuted Sweet Dreams, a line of cereals aimed at encouraging healthy sleeping patterns. Marketed toward adults, the cereal targets an evening snacking occasion that can become part of a consumer’s evening routine. The cereal is launching in two lavender and chamomile-infused flavors: Blueberry Midnight and Honey Moonglow. Both varieties contain a blend of vitamins and minerals, including vitamin E, zinc, folic acid and B vitamins, which promote natural melatonin production.
Gloria Cowdin, "New Post cereal encourages healthy sleeping: Sweet Dreams cereal", Food Business News, January 26, 2023, © SOSLAND PUBLISHING COMPANY
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Real Food From The Ground Up Acquires Food Should Taste Good From General Mills

January 25, 2023: 12:00 AM EST
Vegan snack company Real Food From the Ground Up has acquired natural tortilla snacks brand Food Should Taste Good from General Mills. Real Food offers snacks such as tortilla chips, crackers and pretzels incorporating cauliflower, butternut squash and purple carrot. Food Should Taste Good manufactures tortilla chips made from corn, multi-grains and black beans in a variety of flavours.
Simon Harvey, "Real Food From the Ground up acquires tortilla maker Food Should Taste Good from General Mills", Just-Food.com, January 25, 2023, © Verdict Media Limited
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Unique Snacks Unveils Puffzels Puffed Pretzel Snacks

January 25, 2023: 12:00 AM EST
Unique Snacks has unveiled Puffzels, a puffed pretzel-shaped and flavored snack. The snack is gluten-free, made with whole grains and not fried. Puffzels will launch in four flavors: Homestyle, Aged Cheddar, Wild Buffalo and Honey Mustard. The snack will be available regionally, with the goal to become a national product. 
Jack Reinhard, "'Kind of like a cheese curl': Unique Snacks unveils Puffzels", wfmz.com, January 25, 2023, © Maranatha Broadcasting Company, Inc.
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Lesser Evil Launches Space Balls

January 24, 2023: 12:00 AM EST
BFY snack brand Lesser Evil has launched Space Balls, available in Interstellar Cheddar and Cinnamon Sugar Stardust flavors. The vegan, air-puffed balls are made with whole grain organic corn and avocado oil and are available for purchase exclusively at Whole Foods Market, with additional retailers to follow in the coming months. 
"LesserEvil Space Balls", Progressive Grocer, January 24, 2023, © EnsembleIQ
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Quest Launches Quest Cheese Crackers

January 24, 2023: 12:00 AM EST
Protein brand Quest Nutrition has launched its Cheese Crackers. Made with real cheese, each serving of Quest Cheese Crackers contains 10g of protein and 5g of net carbs. To promote the new product, Quest has partnered with DJ Steve Aoki to launch the #QuestCheeseParty Challenge on TikTok. The Challenge asks consumers to duet with Aoki and show their ‘cheesiest’ smile for a chance to win limited edition Dim Mak x Quest merchandise, Quest Cheese Crackers and more. Quest Cheese Crackers are available in 4-count multi-packs online at QuestNutrition.com and Amazon and in-store at retailers including Target and Walmart.
"Quest™ Launches NEW Quest Cheese Crackers, A Protein-Forward Snack Made with Real Cheese", PRNewswire, January 24, 2023, © Cision US Inc.
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True Elements Offers Traceability Technology

January 23, 2023: 12:00 AM EST
Indian clean snacking brand True Elements uses QR codes on its packaging to emphasize its responsibly-sourced, quality ingredients. The codes take the consumer to the brand’s website detailing where and when each of the product’s ingredients was taken from. It further tells them how, where and when the product was made. True Elements also offers a ‘Tool Lens’, which allows users to determine the health level of packaged products available in the market by categorizing them into three colors- red, orange, and green. 
Aritra Ghosh, "How True Elements is Disrupting the Healthy Snacking Market", indianretailer.com, January 23, 2023, © Franchise India Holdings Ltd
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Mondelēz International’s State of Snacking Report Shows Consumers Are Prioritizing Snacking

January 23, 2023: 12:00 AM EST
According to Mondelēz International’s fourth annual State of Snacking report, consumers worldwide are prioritizing snacking, despite rising costs and economic challenges. The report tracks snacking attitudes and behaviors among thousands of consumers surveyed across 12 countries. It found that 71 percent of consumers snack at least twice a day and are increasingly replacing meals with snacks; 55 percent report a higher likelihood to eat a snack across all three standard mealtimes. 67 percent would buy fewer of their favorite snack brands rather than generic alternatives, regardless of cost. Consumers are more conscious about how snacking affects their mental and physical health, as well as the planet. 78 percent take time to savor indulgent snacks; 61 percent portion out snacks before eating them; and 68 percent check nutrition labels on snacks before buying them. 46 percent feel guilty when enjoying indulgent snacks or treats. 63 percent agree that snacks with a higher environmental impact should cost more, and 64 percent would pay more for snacks that are better for the environment. 7 in 10 consumers prioritize snacks that have less packaging and 72 percent typically recycle it.
"71percent of Consumers Snack at Least Twice Daily", NACS , January 23, 2023, © NACS
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Holy Crap Oatmeal Expands To 90 Federated Co-op Locations

January 20, 2023: 12:00 AM EST
Canadian food brand consolidator Happy Belly Food Group Inc. has expanded distribution of its Holy Crap Oatmeal in Mango Coconut and Apple Cinnamon flavors to 90 Federated Co-op locations across Western Canada. The expansion follows the addition of Holy Crap’s Natural Superseed Cereal to Federated Co-ops in October 2022.
"Happy Belly Food Group Expands Distribution of Holy Crap Oatmeal at 90 Federated Co-op Locations", Newsfile Corp, January 20, 2023, © Newsfile Corp
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Kudo Snacks Becomes Official Partner Of Power Slap

January 19, 2023: 12:00 AM EST
Slap fighting television show Power Slap and healthy snack company Kudo Snacks have announced a new marketing partnership to coincide with the debut of the show. Kudo will serve as the exclusive Official Popcorn Partner of Power Slap, the world’s first sanctioned and regulated slap fighting organization, and a sponsor of Power Slap: Road to the Title unscripted reality series and the inaugural Power Slap live event.  
"POWER SLAP AND KUDO SNACKS ANNOUNCE MARKETING PARTNERSHIP", ufc.com , January 19, 2023, © Zuffa, LLC
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Perdue Debuts Chicken Plus Snackers With Hidden Vegetables

January 18, 2023: 12:00 AM EST
PERDUE has launched its Chicken Plus Snackers 100% natural breaded chicken bites. The snackers contain a quarter cup of veggies and 9 grams of protein in every serving and are available in three flavors: Pizza, BBQ, and Firecracker. Chicken Plus Snackers are available in the frozen aisle of retailers including Meijer, Safeway, DShoprite, and Giant.
"PERDUE® Debuts Two New Product Lines: Flavor-Infused Chicken & Chicken Plus Snackers", GLOBE NEWSWIRE, January 18, 2023, © GlobeNewswire, Inc.
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Hey! Chips Expands To Hong Kong

January 18, 2023: 12:00 AM EST
Singaporean fruit and vegetable chip brand Hey! Chips has launched in Hong Kong. By using NASA's food preparation method to dehydrate slices of ethically sourced fruits and vegetables at low temperatures, Hey! Chips is able to preserve the produce’s nutrients and reduce oxidation. Hey! Chips is partnering with health food distributor Organic Plus to expand throughout Hong Kong. It is currently available in almost 100 retail and online shops across the city. 
"Hong Kong Snack Maker Brings the World's First Great Taste Award-winning Fruit and Vegetable Snack back Home to Hong Kong English", PRNewswire ASIA, January 18, 2023, © PR Newswire Association LLC.
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The Curator Acquires Cheesies

January 18, 2023: 12:00 AM EST
British savory snacking brand The Curators has bought 100% baked cheese snack brand Cheesies, in a deal backed by dairy supplier Yeo Valley. The acquisition for an undisclosed sum sees The Curators grow its portfolio of high-protein, low-carb snacks. Cheesies will join The Curators' lineup, which includes Beef Biltong and Veggie Puffs. As part of the deal, Yeo Valley's venture fund, Yeo Valley Associates, has invested a six-figure sum in the combined businesses.
Alex Barton, "The Curators buys rival snacking disruptor Cheesies in Yeo Valley-backed deal", The Grocer , January 18, 2023, © William Reed Ltd
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Rivalz To Launch BFY Combos-Style Snacks

January 17, 2023: 12:00 AM EST
Snack start-up Rivalz has closed a round of angel funding and is set to debut its savory filled bites this spring. The product is positioned as a healthier take on Combos, a brand of stuffed snacks owned by Mars, Inc. Rivalz’ vegan snack is formulated with yellow pea protein, containing 8 grams of protein and 3 grams of fiber per serving. Rivalz products will be available to purchase on its website and in select retail channels in flavors including Late Night Pizza, Extra Chedda’ Mac and Spicy Street Taco. The capital raised during the funding round will be used to expand the team, support retail and direct-to-consumer channel growth, and invest in technology to optimize production and improve scalability.
Monica Watrous, "Snack startup takes aim at Combos brand", Food Business News, January 17, 2023, © SOSLAND PUBLISHING COMPANY
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Quaker India Launches Omnichannel Campaign for Oat Muesli

January 17, 2023: 12:00 AM EST
Quaker India has launched an omnichannel campaign titled 'Ab Breakfast Ko Banao Unskippable Breakfast' to promote its Oat Muesli range. The campaign positions Quaker Oats Muesli as the ideal convenient and healthy breakfast choice for individuals juggling busy morning schedules. The campaign will be present on social media and in e-commerce, modern trade and retail.
Nehal Shukla, "How Quaker is fortifying its omnichannel experience for its Muesli foray", Ad Gully, January 17, 2023, © Adgully.com
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California Dairies Inc. Launches BFY Snack Brand In Good Hands

January 17, 2023: 12:00 AM EST
California Dairies Inc has announced the launch of BFY snack brand In Good Hands and its first product line, Nacho Cheese Protein Puffs and White Cheddar Protein Puffs. The company’s Protein Puffs are gluten-free and contain 12 grams of milk protein, 1 gram of sugar and 130 calories per serving. California Dairies Inc. is the largest member-owned milk marketing, and processing cooperative in California, co-owned by more than 300 of the state’s dairy producers. In Good Hands’ Protein Puffs are available on the brand’s website, with more flavors to come early this year. 
"In Good Hands Makes its Debut with High-Protein Crave-Worthy Nacho and White Cheddar Cheese Snacks at Winter Fancy Food", Specialty Food Association, January 17, 2023, © Specialty Food Association, Inc.
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Climate-Friendly Snack Brand Brass Roots To Be Featured On Shark Tank

January 15, 2023: 12:00 AM EST
Entrepreneur Aaron Gailmor will pitch Brass Roots, a line of climate and keto-friendly snacks, on the Jan. 20 episode of Shark Tank. Brass Roots’ snacks are made from sacha inchi, a “ancient superfood” native to Peru that contains high levels of protein, fiber and omega-3s. Its products include Roasted Sacha Inchi, Sacha Inchi Butter, and Crunch Puffs. Gailmor hopes to partner with the show’s “Sharks” to help expand production and distribution of Brass Roots’ snacks. 
Rich Collins, "N.O. Entrepreneur to Pitch Healthy Snacks on Shark Tank", Biz New Orleans, January 15, 2023, © Biz New Orleans
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Snacks For Elderly Market Is Growing Worldwide

January 14, 2023: 12:00 AM EST
Advance Market Analytics’ new report titled "Snacks for Elderly Market Insights, to 2027" emphasizes the growth of the market worldwide. The report claims the growth of the snacks for elderly market was mainly driven by the increasing R&D spending across the world. Some of the key players profiled in the study are: Nestle, Kind, Walkers, Mondelez International, NatureBox, PepsiCo, and Abby's Better, Inc. Snacks for the elderly typically help consumers promote glucose levels, increase metabolism, sustain energy levels, and prevent overeating. 
"Snacks for Elderly Market Is Booming Worldwide | Nestle, Kind, Walkers, Mondelez International", openPR, January 14, 2023
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Undercover Snacks Expands To Publix

January 13, 2023: 12:00 AM EST
Allergen-friendly snack brand Undercover Snacks is expanding distribution of its Chocolate Quinoa Crisps to Publix. Three of its nine flavors will launch at the retailer: Dark Chocolate + Sea Salt, Milk Chocolate, and Dark Chocolate + Blueberries. The Publix launch follows Undercover’s rotation last year at Costco Wholesale stores in the San Francisco Bay area and eastern Canada. 
Kimberly Redmond, "East Hanover-based snack maker launches at Publix", NJ Biz, January 13, 2023, © BridgeTower Media
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Pure Organic Debuts Second Product

January 12, 2023: 12:00 AM EST
Kellogg-owned healthy snack brand Pure Organic has launched its second product - baked cheese crackers. The crackers are made with hidden veggies and are available in Garden Ranch, Parmesan Garlic, and Double Cheddar flavors. Each baked cracker box features a QR code that directs consumers to the website for No Kid Hungry — a nonprofit that supports ending childhood hunger. The baked crackers are available at Kroger markets nationwide for the suggested retail price of $4.49.
Gloria Cowdin, "Organic snack brand debuts baked crackers", Food Business News, January 12, 2023, © SOSLAND PUBLISHING COMPANY
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