January 11, 2019: 12:00 AM EST
California nutrition company Liquid I.V.’s eponymous hydration beverage has launched nationally in 516 Costco stores after sales success on Costco.com and regional Costco outlets. Available in packs of as many as 30 “sticks,“ Liquid I.V. contains five essential vitamins and is vegan, as well as gluten-, soy- and dairy-free. The product is now is carried in more than 20,000 stores, including Whole Foods Market, GNC, CVS, Ralphs, Vons, Albertsons, Safeway, and Kroger. The company says the beverage is made using Cellular Transport Technology (CTT), which “delivers hydration and other key nutrients rapidly into the bloodstream.”
"Liquid I.V.'s National Launch at Costco Ushers in a Modern Era of Hydration", PR Newswire , January 11, 2019, © PR Newswire Association LLC.
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