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BFY Cereal Start-Up Focuses Heavily On Brick-And-Mortar Retail

May 23, 2021: 12:00 AM EST
Like every food and beverage maker over the past 14 months, Three Wishes breakfast cereal faced daunting marketing challenges brought on by the pandemic. But the developer of the product, a mom picky about the diet of her young child, stuck to her guns, mostly steering clear of ecommerce and direct-to-consumer. The company doubled down on brick-and-mortar retail grocers and saw a huge payoff. Three Wishes says it went "from zero to multi-millions in sales" in the last year thanks to national retail accounts like Sprouts, Whole Foods Market, and Wegmans. The brand plans to have its cereal on the shelves of as many as 2,000 stores by the end of 2021.  A serving of Three Wishes cold cereal contains eight grams of plant-based, vegan protein, making it a grain-free, nutrient-dense, clean ingredient cereal – in cinnamon, honey, unsweetened, cocoa, fruity, and frosted flavors – that tastes good to kids and adults. 
Rachel King, "The next wave of cereal is here", Fortune.com, May 23, 2021, © Fortune Media IP Limited
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McCormick Launches A Snack Based On A Holiday Side Dish Favorite

May 19, 2021: 12:00 AM EST
The limited time French’s Green Bean Casserole Snack Mix is made with French’s Fried Onions, and crisp vacuum-fried green beans and mushrooms, and seasoned like the holiday side dish. The flavors are a blend of green beans, the umami of mushrooms, and a tang from the sour cream notes. The fried onions add a crunchy texture. Available for a limited time, a 16-ounce bag of French’s Green Bean Casserole Snack Mix costs $8.95 online.
Cristine Struble, "French’s Green Bean Casserole Snack Mix is the ultimate snack innovation", Fansided.com, May 19, 2021, © Minute Media
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Snack Bars From Nutritional Growth Solutions Supports Childhood Growth

May 18, 2021: 12:00 AM EST
The Israeli child nutrition company says its Healthy Height Snack Bar supports growth development in children in the U.S. and Canada by delivering growth-boosting nutrients, including vitamins, minerals, protein, and amino acids. The snack bar line comes in Cookies & Cream and Strawberry Cupcake flavors designed to appeal to kids. Made in the U.S., Healthy Height snack bars (in addition to the shake powder formula) are available on the Healthy Height website, though the company is looking for other distribution channels.  New snack bar launches for children tracked by Innova Market Insights in the U.S. show a compound annual growth rate of +11.3 percent (CAGR, 2016-2020). Kids cereal bars are increasingly focusing on making gluten-free, protein, and whole-grain claims.
"Nutritional Growth Solutions Introduces Healthy Height Snack Bar for Supporting Growth in Children", PR Newswire, May 18, 2021, © Cision US Inc
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Airly Foods Says New Snack “Removes Greenhouse Gases”

May 17, 2021: 12:00 AM EST
The St. Louis, Mo.-based start-up, a part of Bright Future Foods (Post Holdings), says its Airly Oat Clouds snack crackers “are the first-ever climate-friendly snack developed to remove greenhouse gases from the air.” According to the company, a 7.5-ounce box of the baked crackers, made with oats and grains, removes between 18 grams and 21 grams of carbon dioxide from the air, “equivalent to 2,500 – 2,900 beach balls worth of fresher air.” Airly crackers come in Cheddar Oat Clouds, Sea Salt, Chocolate, and Salted Caramel flavors, are available on the company website and on Amazon, and will be rolling into select retailers nationwide throughout 2021. 
"New Airly Brand Launches First-Ever Climate Friendly Snack Developed To Remove Greenhouse Gases From The Air", PR Newswire, May 17, 2021, © Cision US Inc
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Kellogg’s U.K. To Cut Sugar Content In Kids’ Cereals By 10Percent By 2022

May 14, 2021: 12:00 AM EST
The company also promised to reduce salt in children’s cereals by 20 percent as part of a ten-year plan to make its products healthier. The move means the company’s children's breakfast cereals would no longer be high in fat, salt, and sugar (HFSS) by the end of 2022. Kellogg’s also plans to reduce the sugar in its young adult-focused Krave cereal by an average of 11 percent across the different flavors. Special K will become non-HFSS, alongside Coco Pops, Corn Flakes and Rice Krispies, after salt content is reduced. The company is also introducing smaller cereal boxes that have less air space and packaging to reduce the use of cardboard.
"Kellogg's U.K. Pledges To Slash Salt And Sugar In Children's Cereals By End Of 2022", gazetteseries.co.uk, May 14, 2021, © Opera News
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Ingredia Says Its Clean Label Dairy Proteins Benefit Cheese Snack Makers

May 13, 2021: 12:00 AM EST
The French dairy ingredients company (Arras) is convinced that the growing consumer focus on health, naturality, and sustainability is driving innovation in the cheese market, including in the snack segment. Although considered to be an indulgent food product, cheese is perceived by consumers as a healthy snacking option because of its high protein and calcium content. Cheese offers many possibilities for innovation, including in taste, format, texture, and flavor. Ingredia’s clean label dairy proteins provide a way for snack manufacturers to develop healthy and creamy cheese concepts. “Cheese products can help consumers to meet their dietary needs; for instance, by fortifying the recipe with iron, by adding ayurvedic spices or gut-friendly cultures,” an Ingredia representative says. 
Elizabeth Green, "Healthy snacking trend puts cheese ingredients in the spotlight, says Ingredia", Food Ingredients First, May 13, 2021, © CNS Media BV
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Freeze-Dried Fruits Offer Plenty Of Benefits To Snack, Baked Goods Makers

May 13, 2021: 12:00 AM EST
Because they meet consumer demands for clean label snacks and baked goods with pleasing taste and texture, freeze-dried fruits are a solid ingredient choice, according to natural ingredients supplier Paradise Fruits by Jahncke. Among the advantages offered by freeze-dried fruits: the free-flowing freeze-dried powders are easy to dose and therefore cost effective; they boost flavors and provide a natural colorant; they are low in moisture and do not impact other ingredients; they have a long shelf life; and they retain most of the nutritional benefits of fresh fruits, including vitamins, minerals and nutrients, and are low in sugar.
Gill Hyslop , "Freeze dried fruits ramp up clean eating trend", BakeryAndSnacks.com, May 13, 2021, © William Reed Business Media Ltd
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Spanish Snackmaker Hits A Home Run With Its Artichoke Chyps

May 13, 2021: 12:00 AM EST
Though based in Murica, Spain, Cynara’s reach is global, and that includes Traverse City, Mich., where Melissa Elms serves as the U.S. sales director. The latest product from Cynara is Artichoke Chyps, which “are flying off virtual store shelves since their introduction in January of this year.” Gluten-free, Non-GMO certified, vegan, plant-based, and low in calories and carbs, Artichoke Chyps are more expensive than potato chips or other salty snacks because artichokes cost more to grow and harvest. Elms says a 1.76-ounce bag retails for between $5.99 and $7.99. They are sold in four- and eight-packs on Amazon and on natural- and organic-food online retailer Thrive Market.
Mark Urban, "Cynara delivers artichoke snack", The Record-Eagle (Traverse City, Michigan), May 13, 2021, © Record-Eagle.com
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Carbon Score Certification Is Gaining Traction In Food, Beverages

May 13, 2021: 12:00 AM EST
As the persistent pandemic stokes consumer interest in sustainable diets, food and beverage carbon labeling soon may hold more sway with consumers than other popular certifications. Labeling with a carbon score attracts consumers who want to know how much carbon was used in the production of an item: Net zero? 25 percent reduced? “That is the next phase,” says one industry observer. Brands that move quickly to add carbon labeling will appeal to consumers who are gravitating toward products with lower climate impact. Food and beverage companies already using, or exploring carbon labeling, include: Horizon Organic; Post Holdings’ subsidiary Bright Future Foods (Airly Oat Cloud Crackers); Maple Leaf Foods (carbon zero plant-based protein brands); Upfield (Imperial and Country Crock); Quorn Foods; Unilever, Mondelēz International, and Oatly.
Elizabeth Crawford, "Carbon score is the next big thing,” predicts CGC co-head, industry experts gathered by FoodBytes!", FoodNavigator-USA.com, May 13, 2021, © William Reed Business Media Ltd
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Barnana Upcycles Unsellable Brazilian Bananas Into A Profitable Snack

May 13, 2021: 12:00 AM EST
Founded by a former professional triathlete from Brazil who wasn’t happy with the available sport snacks, the San Diego-based snack company makes its products with bananas and plantains that can't be exported internationally to supermarkets because of size or ripeness. Caue Suplicy, 42, launched Barnana in 2012 after a trip to Brazil when he noticed that local banana farmers were tossing up to 20 percent of their stock. The initial upcycles products were sold in airports, at convenience stores, at LinkedIn, Google, and Facebook offices – “all disappeared overnight.” The company’s dehydrated plantain and banana snacks – tortilla chips, plantain chips, banana bites, etc. – are available in a variety of flavors online and at supermarkets across the U.S.
Mary Yang, "The Inspiration for This Snack Company? A 'Massive Secret' From This Triathlete's Brazilian Childhood", Inc.com, May 13, 2021, © MANSUETO VENTURES
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Simple Mills Launches Seed-Based Crackers With Home Garden Promo Campaign

May 12, 2021: 12:00 AM EST
The Chicago-based provider of better-for-you snacking and baking products launched its first USDA certified organic cracker, Organic Seed Flour Cracker, with a promotional campaign that encourages backyard organic gardens. The "It Starts at Home" initiative urges consumers to help restore the planet by implementing small, sustainable changes, like starting an organic garden at home. During gardening season, Simple Mills will award ten selected consumers a $1,000 gift card to cover the cost of starting an organic home garden. The new crackers are made with a blend of sunflower, pumpkin, and flax seed flours rich in protein, fiber, and antioxidants. Consumers can purchase the certified gluten-free, vegan, and paleo-friendly cracker line at Whole Foods Market and Sprouts, and online on its website and on Amazon, at an MSRP of $4.99 a box in three varieties: Organic, Garlic & Herb, and Everything.
"Simple Mills Will Help Foot Your Bill to Start an Organic Garden at Home", Business Wire, May 12, 2021, © Business Wire, Inc.
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Tate's Bake Shop Founder Invests In Sorghum-Based Snack Maker

May 12, 2021: 12:00 AM EST
Kathleen King recently announced an investment in the better-for-you snack brand Chasin' Dreams Farms, launched in 2019 by Sydney Chasin, whose goal was to disrupt the U.S. snacking space with a healthier option made from popped sorghum, an ancient grain sourced from regenerative farms in the Midwest U.S. Chasin’ Dreams Farms markets three varieties of its snack, in cocoa, cinnamon, and sweet & salty flavors in six-packs of one-ounce bags for $14.99. King, who sold Tate’s Bake Shop to Mondelēz for $500 million three years ago, liked Chasin because “she was a true entrepreneur… so right with her projections, her vision, her marketing plans, and her passion for the business.”  As a part of the fundraising effort, she has also launched a campaign on the equity crowdfunding website Republic.
Shayna Harris, "Tate’s Bake Shops Founder Announces Investment In Better-For-You Snacking Company Chasin’ Dreams Farm", Forbes.com, May 12, 2021, © Forbes Media LLC
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Real Coconut Products Company Develops Tortilla Wraps For Foodservice

May 11, 2021: 12:00 AM EST
The Santa Monica, Calif., marketer of coconut flour-based, gluten-, grain- and dairy-free tortillas and chips says its new line of clean label tortilla wraps are available specifically for the foodservice channel. The new line provides “a more durable and better tasting option for chefs seeking healthier alternatives to their menu items.” The tortillas have debuted in all Tocaya Organica's better-for-you fast casual locations and are now available to foodservice operators nationwide. Handcrafted in Southern California using sustainable coconut flour, the tortillas are available for food services in two sizes: a 10" wrap and a 12" large burrito wrap. 
"The Real Coconut Products Company makes Market's Most Functional, Organic, Gluten And Grain Free Tortilla Wraps Available For Foodservice", PR Newswire, May 11, 2021, © Cision US Inc
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Mondelēz Snack Start-Up Incubator To Mentor Nine Entrepreneurs

May 11, 2021: 12:00 AM EST
The Chicago-based food and beverage company will mentor nine snack start-ups in its first 12-week CoLab start-up accelerator beginning in June, operated by the company’s innovation and venture division Snack Futures. Each of the nine snack start-ups will receive $20,000 grants in addition to mentoring. The nine start-ups are: Love, Corn (crunchy corn bites); Better Bites Bakery (allergen-free baked goods); Chasin' Dreams Farm (popped sorghum snack); Elite Sweets (keto donut brand); Numa: Numa (healthy Asian candies); NuSkool (low-sugar snacks); Snacklins (plant-based crisps, a vegan take on pork rinds); Sourse (vitamin-infused candy, including dark chocolate); and 12 Tides (nutrient-dense, ocean-friendly snack made from kelp sourced from regenerative ocean farms).
Katherine Davis, "Mondelez mentors snack brands of the future in accelerator cohort", Chicago Business Journal (Chicago, IL), May 11, 2021, © American City Business Journals
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Hazelnut Growers Of Oregon Seeks Partner To Help Expand BFY Snack Business

May 11, 2021: 12:00 AM EST
The Aurora, Ore.-based business unit of farmer-owned cooperative Wilco wants to find a partner to create a marketing joint venture to build on the early success of its retail consumer hazelnut-based snack business. The partner would help HGO further expand the reach of its suite of hazelnut-based natural, seasoned and confectionery consumer products marketed under the Oregon Orchard brand, including 36 SKUs of savory, confectionary and natural hazelnut products; seven SKUs of food service hazelnut products; and 26 SKUs of hazelnut-based ingredients. New products are also in the pipeline. Hazelnuts are rich in protein, fiber, folate, antioxidants, vitamins B and E, and omega-6 and 9. HGO represents more than 200 hazelnut growers who own more than 20,000 acres of orchards in Oregon’s Willamette Valley.
Gill Hyslop , "Hazelnut Growers of Oregon looking for JV partner in healthy snack category", BakeryAndSnacks.com, May 11, 2021, © William Reed Business Media Ltd
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Utz Brands To Buy Tortilla Chip Maker Festida Foods

May 11, 2021: 12:00 AM EST
The Hanover, Pa.-based salty snacks maker announced it will acquire the Grand Rapids, Mich. manufacturer of tortilla chips, corn chips, and pellet snacks for $41 million. Festida is the largest manufacturer of tortilla chips for Utz's On The Border tortilla chip brand. Utz CEO Dylan Lissette said the acquisition will” enable strong supply chain synergies” for the On The Border brand and help expand the brand and other Utz brands in the Midwest. Utz operates fourteen facilities located in Pennsylvania, Alabama, Arizona, Illinois, Indiana, Louisiana, Washington, and Massachusetts. The total purchase price is $41 million, subject to adjustments. The transaction is expected to close in the second quarter of 2021. 
"Utz Brands to Acquire Festida Foods", Business Wire, May 11, 2021, © Business Wire, Inc.
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Sweet Earth Foods Enters Snacks Arena With Meatless Jerky

May 11, 2021: 12:00 AM EST
The plant-based food specialist (Moss Landing, Calif.) has launched a shelf-stable snacking jerky in two Asian-inspired flavors: Spicy Kung Pao and Sweet Korean BBQ. The company – it offers 75 plant-based food products – says the plant-based jerky snacks deliver “the meaty taste and texture of traditional jerky with bold, craveable flavors.” Each flavor contains 13 grams of plant protein and no artificial flavors or colorings. Spicy Kung Pao Jerky will be available on-shelves and online starting this month at Hyvee, Kroger, Amazon.com and Amazon Fresh. The Sweet Korean BBQ Jerky variety will be hitting shelves later this year. According to market researcher, the plant-based jerky market has grown 38 percent since 2018.
"Sweet Earth Foods Expands Into the Snacking Aisle with New Boldly Seasoned Plant-Based Jerky", PR Newswire, May 11, 2021, © Cision US Inc
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Wishcome Co. Showcases Brown Rice Snack At Taiwan Food Events

May 10, 2021: 12:00 AM EST
The Taichung City-based healthy snack company showcased its bestselling snack, Chia-Cheese Brown Rice Roll, at various upcoming food and beverage events in 2021, including a month-long  pop-up store in a Kaohsiung shopping mall. The rice rll uses snack is made with superfood chia seed, quinoa, and brown rice as the base, and is covered with seaweed, sesame, almond, and pork floss to deliver a sweet and savory flavor. The award-winning product is also available in an alternative vegan version for the lacto-ovo-vegetarians with soy shred floss. The company is looking for distribution partners overseas. 
"Wishcome Chia-Cheese Brown Rice Roll, A Healthy Taiwanese Snack Launched At Kaohsiung E SKY LAND Shopping Mall", EIN Presswire , May 10, 2021, © IPD Group, Inc. dba EIN Presswire
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U.K.’s Popchips Brand Sponsors Podcast Ads Targeting Millennials

May 10, 2021: 12:00 AM EST
The British (Slough) potato chip brand owned by KP Snacks has launched an audio sponsorship campaign with podcast company Acast to promote positivity and the snack products. Five U.K.-focused podcasts will be involved in the brand's campaign, planned by Publicis' media agency Starcom, designed to engage the Millennial audience. It is the first time Popchips is getting the podcast hosts to talk about the product integrated as part of the show, rather than just a separate ad. "We feel this will deliver a much more nuanced product promotion for the listener," a KP Snacks exec said. The three elements of the campaign include: audio ads (including a binaural 3D ad), sponsored reads, and branded segments. The campaign began May 10 and will run until August 1.
Stephen Lepitak, "Popchips Positivity to Reach Listeners With Acast Podcasting Sponsorship", adweek.com, May 10, 2021, © Adweek
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HighKey Debuts Low-Carb Crackers Made With Almond Flour

May 6, 2021: 12:00 AM EST
The maker of low-carb chocolate chip cookies has launched Almond Flour Crackers in two flavors: Sea Salt and Cheddar. The crackers have one to two grams of net carbs and six grams of plant protein per serving, suitable for people on low-carb and keto diets. In addition, the crackers are gluten-free, grain-free, and contain no artificial colors or flavors. They are made with a blend of almond flour and lupin flour, a low-carb flour made from lupin beans, which are naturally high in fiber and protein. Almond Flour Crackers have an MSRP of $13.97 and will be available for purchase on HighKey's website and Amazon. 
"HighKey Takes a Crack(er) at New Snacking Category with Almond Flour Crackers", PR Newswire, May 06, 2021, © Cision US Inc
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Ancients Grains Provide Marketing Opportunity For Breakfast Cereal Makers

May 6, 2021: 12:00 AM EST
Breakfast cereal companies looking to differentiate their products from a crowded market should look to ancient grains for inspiration. It’s an idea whose time has come, because ancient grains like sorghum, millet, amaranth. and teff have started appearing in ready-to-eat cereal. Other possibilities include buckwheat, which offers texture and gluten-free benefits to pancakes and waffles, and quinoa. A marketing exec at Ardent Mills notes that ancient grains have proven to be “extremely versatile in breakfast applications, both cooked as whole grains or milled into flour.” Ardent’s Don Trouba says quinoa flour, flakes, and blends, for example, are perfect for hot breakfast cereals, granola, multi-grain blends, and toppings on breads, bagels, bars, and crackers.
Jeff Gelski, "Ancient grains tap into at-home breakfast trends", Food Business News, May 06, 2021, © SOSLAND PUBLISHING COMPANY
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MadeGood Foods Announced Veggie-Based Crackers

May 5, 2021: 12:00 AM EST
The Canadian (Vaughan, Ontario) maker of allergy-friendly and nutrient-rich snacks has introduced Star Puffed Crackers, a gluten-free and organic snack containing nutrients from six vegetables (spinach, broccoli, carrots, tomatoes, beets, and shiitake mushrooms). Available in Sea Salt, Cheddar, and Pizza flavors, the snacks are a good source of vitamins A, C, D, E, and B6, and thiamine. They are available on Amazon and madegoodfoods.com. 
"MadeGood Foods Launches New Savory Snack: Star Puffed Crackers", PR Newswire, May 05, 2021, © Cision US Inc
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Sow Good Launches With Freeze-Dried Fruit Snacks, Smoothies

May 5, 2021: 12:00 AM EST
The Irving, Texas start-up’s direct-to-consumer freeze-dried smoothies and snacks are made with nutrient-dense, ethically-sourced fruit and vegetables processed using a cutting-edge freeze-drying technology that preserves more than 97 percent of the nutrients. The packaged snacks include single-ingredient fruits and vegetables such as Mon Cherry (cherries); Cool Beans (edamame); and What's Apple'n (apples). Smoothies are $7.50 each and packaged snacks are $5.25 per bag, all available on thisissowgood.com.
"New Freeze-Dried Food Brand, Sow Good, Launches With Sustainable, Plant-Based Offerings", PR Newswire, May 05, 2021, © Cision US Inc
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Mindful Snacker’s First Roasted Crisps To Hit U.K. Store Shelves In June

May 4, 2021: 12:00 AM EST
The British company, which earlier this year debuted an innovative cooking process that makes a potato chip with significantly lower fat and salt, said its new Simply Roasted crisps lineup will arrive on U.K. store shelves in June. The better-for-you crisps are roasted rather than fried, delivering half the fat, significantly less salt, and 99 calories per serving. The brand is launching with Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar and Black Truffle flavors, with more – Korean BBQ, Katsu Curry, Thai Green Curry, and “Naked” – to follow. Grab and go and share bags will be available on Amazon and the Simply Roasted website. Impulse bags are priced at £1.19 ($1.66), while share bags are £2.29 ($3.19).
Fiona Briggs, "Healthy snacking start-up, Mindful Snacker, debuts range of ‘better for you’ crisps", RetailTimes.co.uk, May 04, 2021, © RetailTimes.co.uk
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Nature's Heart Debuts Nut Cluster Snacks In U.S.

May 4, 2021: 12:00 AM EST
The Torrance, Calif.-based nut bar snack brand developed by three Ecuadorean brothers said its Nature's Heart Crunch line has arrived in the U.S. Available in six flavors at select grocery stores and on Amazon, each no-sugar-added four-ounce bag contains protein-rich nuts and beans, spices and superfoods, all slow-baked in a sugar-free glaze. One of the flavors, Golden Chai Pecan Crunch, contains pecans, cashews, toasted coconut, turmeric, ginger, cinnamon, cardamom, and vanilla. Other flavors contain cacao bites, pepitas, cinnamon, and Mayan sea salt, blueberries, lemons, chia seeds, walnuts, slivered almonds, Himalayan Pink Salt, sunflower seeds, sesame and hemp seeds, onion and garlic, kosher salt, carraway, poppyseeds, chives, coconut aminos, shiitake mushrooms, or roasted nori. All varieties are non-GMO and certified keto, vegan, and gluten-free. Each 200-calorie, four-ounce resealable bag has four servings for $5.99.
"Nature's Heart Launches First Snack Line in the U.S.", PR Newswire, May 04, 2021, © Cision US Inc
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Severe Nut Allergy Leads To Creation Of Seed-Based Snacks

May 4, 2021: 12:00 AM EST
An acute reaction to eating nuts that landed Nicole Ledoux’s future husband in the ER led her to develop safe-to-eat allergen-free seed bar snacks. The eventual result was the launch of Allston, Mass.-based 88 Acres, which originally marketed a line of snack bars made with pumpkin, sunflower, and flax seeds. They later added dense seed butters – pumpkin, vanilla spice sunflower, and dark chocolate sunflower. The company now has two new lines: Seed' Nola, like granola, but made instead with abundant clusters of seeds and gluten-free oats in flavors such as Triple Berry Blend, Ginger Apple, and Double Chocolate Sea Salt. The products are available at Whole Foods Market locations and at 88acres.com.
Ann Trieger Kurland , "88 Acres makes allergy safe snacks and dressings", bostonglobe.com, May 04, 2021, © Boston Globe Media Partners, LLC
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Whisps Snacks: A Leader In The New Baked Cheese Snack Category

May 4, 2021: 12:00 AM EST
The idea for a 100 percent cheese-based snack crisp took root within the food innovation team at Schuman Cheese, a New York importer of Italian cheeses. And now, according to Forbes magazine, Whisps Snacks are “one of the most popular snacks on grocery shelves and the leader in a new category that they helped create.” The secret to the brand’s success, says CEO Ilana Fischer, is not just the quality cheeses and the fairly simple cooking process – basically baked parmesan or cheddar – but the passionate flavor development and aggressive marketing/distribution program. The keto-friendly, gluten-free, low carb, high-protein snacks are available at most grocery retailers and online in nine flavors. The two-ounce bags come in several variety and multi-pack formats. Four-packs are available on Amazon for about $15.00; discounted subscriptions are also an option.
Dave Knox, "How Whisps Created A New Snacking Category", Forbes.com, May 04, 2021, © Forbes Media LLC
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Kerry: Consumers Looking For New Flavors In “Snackification” Trend

May 4, 2021: 12:00 AM EST
The Ireland-based food ingredients specialist says interesting snack flavors are emerging from the “snackification” trend as consumers in North America, Latin America, Europe, and EMEA seek variations and elaborations on basic sweet and savory offerings. Europeans, for example, often seek out Asian favorites wasabi and sriracha, while Americans explore flavors such as Irish cream and Korean BBQ. The pandemic has increased consumer interest in “flavors with a healthy halo association:” ginger, mint, kombucha, hemp, ginseng, reishi, maca, goji berry and basil. Kerry identified five emerging flavor trends: seasonality, enticing eats, taste exploration, novel flavors, and acceptable sweetness, “each a completely separate concept yet intertwined.”
Gill Hyslop, "Kerry identifies the top 7 taste trends post-COVID", Bakery and Snacks, May 04, 2021, © William Reed Business Media Ltd
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Wonderful Pistachios Launches Ad Campaign For Two New Flavors

May 3, 2021: 12:00 AM EST
The Los Angeles, Calif.-based producer of shelled and no-shell pistachio snacks has launched a digital and social platform ad campaign to promote its new No Shells BBQ and Sea Salt & Vinegar flavors. Begun in May and running through the summer in the U.S. and Canada, the campaign features creative optimized for different media, including the Twitch esport gaming platform, YouTube, TikTok, Snapchat, Instagram, and Facebook, and is supported by public relations and a national free-standing insert (FSI) dropping the week before Memorial Day. Pro Football Hall of Famer Tony Gonzalez, who follows a plant-forward diet, is the brand’s celebrity spokesperson. The two new flavors are available on Amazon in various sizes, including two-ounce bags (8-packs, $25.56) and 22-ounce bags for about $16.
"New Wonderful Pistachios campaign driving demand among snackers", The Produce News, May 03, 2021, © The Produce News
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Perfect Snacks Unveils Perfect Bar Snack Size Line In Two Flavors

April 29, 2021: 12:00 AM EST
The refrigerated snack brand’s new line will be available at U.S. retailers this month in Peanut Butter and Dark Chocolate Peanut flavors. The San Diego, Calif., company says the 120-130 calorie snack bars are made with organic peanut butter, organic honey, more than 20 organic “superfoods,” and contain six grams of protein. They are also Non-GMO Project Verified, gluten free, and low-GI. All Perfect Snacks products can be found in the refrigerated sections of retailers nationwide, including Whole Foods Market, Target, Costco, Trader Joe's, Starbucks, Safeway, and Kroger, as well as online, at an SRP of $6.99 for an eight-bar box. 
"Perfect Snacks Announces Brand Expansion with New Fresh-Snacking Line: Perfect Bar Snack Size", PR Newswire, April 29, 2021, © Cision US Inc.
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Taking A Cue From Beverages, Botanicals Appear More And More In Snacks

April 29, 2021: 12:00 AM EST
The use of botanical extracts in beverages continues to grow, whether in sparkling drinks or bottled water. But botanicals have begun to extend beyond beverages into functional snacks, thanks in part to the growing 'food as medicine' consumer notion, according to TeaSquares (Chicago, Ill.) founder Jordan Buckner. One company, B.T.R. Bars, makes a line of functional bars using ingredients like ashwagandha and other adaptogens. But snack brands at this stage should put less emphasis in their marketing on functional claims, and instead use broad language such as “recharge,” “focus,” and “energize.” Or, they should focus on botanical flavor cues, as bar company Humming Hemp does, highlighting botanical flavors such as lavender, pistachio, and blueberry in its products. But as the category grows, consumer curiosity will grow. Shoppers will wonder, for example, just what exactly are the efficacious doses of botanical ingredients in snacks?
Mary Ellen Shoup, "Botanicals and snacks: In conversation with TeaSquares founder", FoodNavigator-USA.com, April 29, 2021, © William Reed Business Media Ltd
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Brekki Overnight Oats Expands Distribution Network

April 28, 2021: 12:00 AM EST
The Carlsbad, Calif.-based maker of dairy-free, ready-to-eat Overnight Oats, has expanded distribution to 430 Kroger stores, BJ's Wholesale Clubs nationally, and 236 Stop & Shop locations, a total of more than 3,500 stores. The brand, which was acquired by executives of Cedar’s Foods (Haverhill, Mass.) a year ago, includes ready-to-eat Overnight Oats with Ancient Grains & Fruit Down Under in five flavors; Apples & Cinnamon, Acai Berries, Bananas & Maple Brown Sugar, Blueberries, Strawberries, made with ancient grains, almonds, oats, almond milk, and organic coconut nectar and sold in 5.3 oz, microwavable cups. All are dairy free, soy-free, gluten-free, non-GMO, plant-based, and vegan.
"brekki Overnight Oats Expands Distribution", Business Wire , April 28, 2021, © Business Wire, Inc.
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NPD Group: Sadness, Depression Solidly Linked To Snacking Surge

April 28, 2021: 12:00 AM EST
The Chicago-based industry researcher’s new report on snacking describes the close relationship between mood and the surge in snacking during the pandemic. The average U.S. consumer ate 37 percent more snack foods and treats while feeling sad or depressed during the pandemic than they did in 2019. Being bored followed closely, increasing snacking by 33 percent. In addition, consumers tended to eat more snack foods and treats when they were cranky, stressed, anxious, calm, and relaxed. Snack food consumption declined when consumers were feeling rushed, happy, good, tired, and just normal or neutral, said NPD, which suggested that the snack food and sweets industries need to keep a keen eye on the mental state of consumers during changing times.
"Mood Matters When It Comes to Snacking and Treating Ourselves", NPD News Release, April 28, 2021, © The NPD Group, Inc.
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Fatt Rebrands Its Keto Snack Line

April 27, 2021: 12:00 AM EST
The U.K.-based snack company that markets low-carb, low-sugar, sweetener-free keto snacks says it is extending its distribution as part of a strategy to become the market leader in the exploding category. Formerly known as FattBar, the brand is being repositioned to “increase the impact of the brand on consumers and retailers.”  Its products will be available online at Amazon and at Whole Foods Market and Planet Organic, which are stocking the Ketogenic Almond & Vanilla Cookie and the Ketogenic Nut Bar range. The rebrand encompasses packaging, company website, social media identity, and brand personality. The Fatt range of bars and cookies contain less than two grams of carbs (sugar) per portion, are high in good fats and inulin fiber, free from palm oil, gluten and GMO ingredients. 
Fiona Briggs, "Keto snack brand, Fatt, has bold rebrand", Retail Times, April 27, 2021, © RetailTimes.co.uk
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Sweets Company Unveils Snack Variety With 70 Percent Less Sugar

April 27, 2021: 12:00 AM EST
The Lexington, N.C.-based handcrafted sweets company has launched Thinful, a snack mix with only two grams of sugar and 60 calories per half-cup serving. A proprietary blend of natural sweetener allows Thinful to taste sweet, without an aftertaste, with 70 percent less sugar than comparable brands. Thinful snacks include popcorn, caramel corn, salty twist and waffle pretzels in Chocolatey Drizzle, Peanut Butter, Sea Salt Caramel, Snickerdoodle, and Birthday Cake flavors. Thinful will be available at Albertsons (select stores), Busch's Fresh Food Market, Central Market, Hannaford, Jewel-Osco, New Leaf Community Markets, New Seasons Market, Town & Country, and Walmart (select stores) with an MSRP of $4.99, and in three-packs online.
"Piedmont Candy Launches Thinful, A Naturally Sweetened Indulgent Snack Brand", Business Wire, April 27, 2021, © Business Wire, Inc.
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If It’s Regenerative, And Organic, It’s Better For You

April 26, 2021: 12:00 AM EST
Though regenerative agriculture has been around for centuries – think “crop rotation” – the term has now been married to the increasingly popular concept of organic farming, resulting in yet another reason to charge premium prices for some foods. Not to worry, though, because an IBM study found that sixty percent of consumers are willing to change shopping habits to reduce environmental impact. Realizing that, companies with products from booze to sunflower oil to snacks have jumped on the regenerative bandwagon, passing the increased costs on to shoppers. An example in the snack segment is regenerative entrepreneur Emily Griffith, founder of Lil Bucks, a Chicago snack company trying to build a market for regenerative buckwheat with a snack one writer dubbed “granola meets birdseed.” The idea behind it, and other regenerative foods, is: if it’s better for the planet, it’s better for you, even if it costs more.
Larissa Zimberoff, "Food industry salivates over lucrative new type of organic food", The Australian Financial Review, April 26, 2021, © The Australian Financial Review
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Big Geyser Adds Overnight Oats Bar To Snack Lineup

April 26, 2021: 12:00 AM EST
The New York-based beverage distributor has added Forward Foods’s newest product, The Overnight Oats Bar, to its snack portfolio. Forward Foods, which makes whey protein bars, says the bars are made with non-GMO organic rolled oats rich in vitamins, minerals, fiber, and antioxidants. The bars also have ten grams of whey protein and four grams of sugar and are available in Apple Cinnamon, Banana Nut, and Classic Blueberry flavors.
"Big Geyser Adds Overnight Oats Bar by Forward Foods to its Growing Snack Portfolio", PRNewswire, April 26, 2021, © Cision US Inc
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LT Foods Sees Global Market For BFY Rice-Based Snack

April 24, 2021: 12:00 AM EST
Sonipat, the Indian joint venture company of Haryana-based LT Foods and Japanese rice cracker company Kameda Seika, has begun exporting Kari Kari to Australia and the UAE. Launched last year in India, Kari Kari is a premium healthy crunchy rice-based snack that will be distributed by Aldi in Australia and eventually New Zealand, targeting young, health-conscious and “upwardly mobile consumers.” The company says it is bullish on the marketing prospects for Kari Kari domestically and in global markets. 
"LT Foods exports snacks brand 'Kari Kari' to Australia, UAE", The Hindu Business Line, April 24, 2021, © THG PUBLISHING PVT LTD.
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Anheuser-Busch, Post Holdings Partner To Voyage Into Climate-Friendly Snacks

April 23, 2021: 12:00 AM EST
A collaboration between EverGrain (Anheuser-Busch) and Bright Future Foods (Post Holdings) positions the companies for a push into climate-friendly snacking. Nielsen recently found that nearly half of U.S. consumers are likely to adjust shopping to meet environmental standards, putting their dollars where their values are. Bright Future Foods’ first product launch, Airly Oat Cloud Crackers – touted as the first ever climate-positive snack – is made with oats, which the company says have a negative carbon footprint. EverGrain – created to find uses for the spent grain from AB’s brewery processes – has two product lines that can be used across a range of applications, such as the plant-based barley milk line Take Two. Additional products are slated to hit the market later this year.
Gill Hyslop, "Climate friendly snacking quickly becoming the next new megatrend", BakeryAndSnacks.com, April 23, 2021, © William Reed Business Media Ltd
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Real Good Food To Divest Snack Subsidiary

April 23, 2021: 12:00 AM EST
The U.K.-based food company Real Good Food (RGF) will sell Brighter Foods, a producer of organic snack bars that are supplied to the global confectionery, wellness and breakfast food industries, to ecommerce company The Hut Group (THG) in a deal worth $59.6 million. Upon completion of the deal, Brighter Foods will become part of THG's Nutrition division and join a brand portfolio that includes Myprotein, Myvegan, Myvitamins, and Exante. THG said that the acquisition of Brighter Foods will allow the company to make use of knowledge and resources for formulating and producing high-quality, healthier snack bars. 
Emma Upshall, "Real Good Food divests Brighter Foods to THG", FoodBev Media , April 23, 2021, © FoodBev Media Ltd.
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No Nasties Project Launches Low-Sugar Cereals With Help From Disney Characters

April 22, 2021: 12:00 AM EST
The Australian start-up’s low-sugar cereal range is sold in packaging featuring licensed Disney characters Elsa and Anna from Frozen and Spider Man and Incredible Hulk from Marvel. The cereal has 50 percent less sugar and contains no artificial colors, preservatives. The company will donate $50,000 to youth nutrition organizations when it reaches its goal of reducing 500 tons of sugar intake nationally every year. Australian data show that one in four Aussie kids aged from five to 14 are overweight (17 percent) or obese (7.7 percent).
Remedios Lucio, "Aussie start-up launches healthy breakfast range, partners with Disney", Inside FMCG, April 22, 2021, © Octomedia Pty Ltd
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Absolutely! Gluten Free Introduces Line Of Sweet And Savory Snacks

April 21, 2021: 12:00 AM EST
The Kayco Foods division (Bayonne, N.J.) has debuted a line of sweet and savory snacks with revamped packaging in time to Celebrate Celiac Awareness Month (May). The new snacks are free of not only gluten, but grain, rice, corn, and dairy. Products include Absolutely! Gluten Free crackers and flatbreads in Original Variety, Toasted Onion, Everything, and Cracked Pepper flavors; Coconut Chews in Key lime and Blueberry, chocolate, and cranberry flavors; and macaroons  in Chocolate and Coconut flavors. All products are certified gluten-free and OU certified kosher. 
"Absolutely! Gluten Free Launches New Look and Varieties of Delicious Grain-Free Snacks", AB Newswire , April 21, 2021, © AB Newswire
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Maker Of Calmative Ice Cream Snack Raises $4.5M In Financing Round

April 20, 2021: 12:00 AM EST
Tarrytown, N.Y.-based Nightfood Holdings Inc., owner of better-for-you snack company Nightfood Inc., has completed a financing round totaling $4.5 million and got rid of all convertible debt. Nightfood ice cream launched in 2019 and has now secured distribution in several of the largest grocers in the U.S., including divisions of Kroger, Albertson's, H-E-B, and Walmart. The company also recently partnered with a global hotel brand to test the sale of Nightfood in the retail freezers of their in-lobby grab-and-go shops. 
"Nightfood Successfully Raises Equity Growth Capital, Eliminates 100 percent of Convertible Debt", GlobeNewswire , April 20, 2021, © GlobeNewswire, Inc.
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New Version Of Nestlé Cereal Contains Fewer Ingredients

April 20, 2021: 12:00 AM EST
The new incarnation of Shreddies breakfast cereal – called The Simple One – has only four ingredients, all of whose nutritional credentials are green under the U.K.’s traffic light system. The ingredients are whole grain wheat, fruit purée, date syrup, and “a pinch” of salt. The simple contents make the cereal non-HFSS, so it will not be affected by the government’s coming crackdown on unhealthy food promotions and advertising. The cereal is available at Waitrose, Ocado, Tesco, and Sainsbury’s.
Daniel Woolfson, "Nestlé adds ‘simple’ Shreddies made with four ingredients", The Grocer (UK), April 20, 2021, © William Reed Business Media Ltd
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New Pret A Manger Granolas Arrive At Tesco

April 20, 2021: 12:00 AM EST
The British sandwich shop chain’s new vegan granola range includes four flavors: Original, Dark Chocolate & Almond, Bircher Muesli, and Coconut Crunch Granola. High in fiber, the Original Granola combines rolled oats, raisins, and pumpkin seeds with a baked apple and cinnamon glaze. The granolas cost £3.50 ($4.87) each as part of the “breakfast at home range.” The launch follows Pret's successful launch of the coffee-at-home range last summer and bake-at-home croissants last month.
Charlotte Henry, "Pret launches new granola range at Tesco and it includes four delicious flavors", Daily Star Online, April 20, 2021, © Reach plc
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Bruized Turns Imperfect Produce Into Snacks, Other Food Items

April 20, 2021: 12:00 AM EST
The Canadian start-up’s dual mission is to reduce food waste while producing healthy snacks and other food items. Monique Chan, who witnessed food waste while working in restaurants and at farmers markets, launched Bruized to inform people about food waste and sell food items made from upcycled, imperfect produce. The top seller is a dehydrated granola made from carrot, beet, and pear juice pulp sourced at a juice bar. The pulp would be thrown away, but it’s still rife with fiber and other nutrients. The “pulp crunch” is sweetened with ripe bananas sourced from a local shop when they start to get spotty. Dehydrated “second grade” apples from a local farm round out the flavors.
Kelsey Adams, "Toronto start-up Bruized turns food scraps into delicious snacks", Now Toronto, April 20, 2021, © NOW Central Communications Inc.
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Eco-Friendly Snack Makers Deliver Sustainability With Flavors

April 19, 2021: 12:00 AM EST
ABC News reported on several companies that market inventive upcycled snacks that fight food waste. Brewer's Crackers (Boston, Mass.) takes would-be food waste, like spent barley and wheat, from the craft brewing industry and transforms it into crackers and chips. Seconds Carrot Crackers (New York, N.Y.) partners with juice and produce companies to upcycle nutritious pulps and peels, dehydrate them, and mill them into a flour that's mixed with nutritious seeds and baked into a crisp cracker. RIND Dried Fruit Blends (New York, N.Y.) makes its fiber-rich dried fruit snacks with non-GMO Project Verified fruit sourced mainly from small family farms in California with minimal to no processing and zero added sugars. Lastly, Hive Marketplace provides an online snack aisle showcasing an array of sustainable products.
Kelly McCarthy, "Sustainable snacks that taste good and do good for the environment", ABC News, April 19, 2021, © ABC News Internet Ventures. ABC News Network
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New Bagged Snack Brands Offer Alternatives To Good Old Potato Chips

April 17, 2021: 12:00 AM EST
According to a U.K. snack category report, the new so-called “disruptor” snack brands "are exploiting profound shifts in consumer attitudes and behavior,” such as growing consumer interest in healthier, more ethical, product ingredients and, more broadly, in snacks that are different from the generic branded items like potato chips. New offerings and their unique selling proposition (USP) include: Peter's Yard's Sourdough Bites (60 percent less fat); Small Giants Crackers (protein-rich cricket flour); Real Handful (baked nuts); Mister Free’d Barbecue Smoky Flavor Chips (gluten-free, vegan, fiber-rich); Honest Bean Co. Roasted Fava Bean Snack (eco-friendly alternative); and Unilever brands’ (Graze and Marmite) new Marmite Crunch (roasted corn, broad beans, corn hoops). 
Daniel Selwood, "The challengers: bagged snacks category report 2021", The Grocer, April 17, 2021, © William Reed Business Media Ltd
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Livwell Emporium Unveils Whole Grain Snack Made With Nutritional Yeast

April 16, 2021: 12:00 AM EST
The Australian family-owned and operated company’s latest snack – Cheezy Nooch Wholepops – is a cheese-flavored whole grain snack made with protein-rich nutritional yeast (known to vegans as nooch). Nooch contains high levels of vitamins, minerals and antioxidants, and may help protect against oxidative damage, lower cholesterol, and boost immunity. Nooch Wholepops, also available in turmeric, beet, and matcha flavors, are sold online and in independent supermarkets and health food stores in Australia.
"Cheezy Nooch the latest better-for-you snack", Food & Drink Business Australia, April 16, 2021, © Yaffa Media
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IWON organics Garners $350K In Funding Round

April 16, 2021: 12:00 AM EST
With the help of the new cash, the Corte Madera, Calif.-based protein snack brand hopes to double its sales this year. The company also launched a new protein cereal line. Like IWON's signature Puffs and Stix, the newly-released Protein Crunchies cereal contains a blend of organic peas, navy beans, and brown rice. The soy-free, gluten-free snacks are available at nearly 5,000 locations, including Vitamin Shoppe, Whole Foods Markets, Sprouts, Kroger, Safeway, and Walmart.
"IWON Organics Completes Funding Round and New Product Launch", PRWEB, April 16, 2021, © Vocus PRW Holdings, LLC.
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