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True Primal Launches Grainless Granola For Healthy Snacking

August 28, 2024: 12:00 AM EST
Grainless Granola from True Primal is a gluten-free, grain-free and paleo-friendly cereal made with almonds, coconut, seeds and honey. This clean-label snack contains no oats, soy, dairy, refined sugar or artificial additives. The 16oz. resealable pouch offers 8g of protein per serving, along with healthy fats and fiber. Versatile and convenient, Grainless Granola can be enjoyed as a breakfast cereal or as a topping for fruit, smoothies and yogurt.
"True Primal unveils Grainless Granola", Snack Food & Wholesale Bakery, August 28, 2024, © BNP Media
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Boulder Canyon Launches Buffalo Ranch Kettle Chips

August 27, 2024: 12:00 AM EST
Utz Foods' Boulder Canyon brand has launched Buffalo Ranch Canyon Cut Kettle Style Potato Chips, its first ranch-flavored product. Made with premium potatoes and cooked in avocado oil, the chips combine spicy buffalo with tangy ranch. They are Non-GMO Project Verified and certified gluten-free, contain no trans fats and are Kosher. These better-for-you chips are available in 5.25-oz. bags for $4.29 at Whole Foods, Sprouts and online.
SF&WB Staff, "Boulder Canyon debuts Buffalo Ranch Chips LTO", Snack Food & Wholesale Bakery, August 27, 2024, © BNP Media
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Stellar Snacks Launches Grain-Free, Heart-Healthy Pretzels

August 27, 2024: 12:00 AM EST
Stellar Snacks, a non-GMO and vegan snacking company, has introduced Stellar Pretzel Thins, which it claims is the first grain-free pretzel on the market. These gluten-free, superfood-packed pretzels are made with cassava and chickpea flour, hemp and pea protein, as well as avocado oil, offering a heart-healthy alternative to traditional wheat-based snacks. Available in three flavors—Bruschetta, Truffle Pesto and Sea Salt—Stellar Pretzel Thins cater to consumers with gluten allergies and health-conscious individuals. Retailing at $5.99 for a 7.2oz. bag, they are now available in select US grocery stores.
Peggy Packer, "Stellar Snacks Debuts Innovative Grain-Free Pretzel Offerings; Elisabeth Galvin Details", Delimarket News, August 27, 2024, © delimarketnews.com
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Proper Crisps Launches Healthy Purple & Gold Potato Chips

August 23, 2024: 12:00 AM EST
Proper Crisps is expanding its Big Cut range in Australia with a new flavor, Big Cut Purple & Gold, featuring thick-cut golden and purple potatoes seasoned with Marlborough Sea Salt and cracked pepper. Free from gluten, dairy, artificial additives and preservatives, the snack offers a healthier alternative with fewer and simpler ingredients, according to nutritionist Monique Pendlebury. The chips, which are also vegan, will be available at Woolworths Metros, Coles Locals and independent retailers at the end of the month for $6.90 per 140g pack.
Irene Dong, "Proper Crisps adds Purple & Gold to Big Cut range", Inside FMCG, August 23, 2024, © Octomedia Pty Ltd
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Euricom Acquires Sonko, Expands Healthy Snack Offerings

August 22, 2024: 12:00 AM EST
Italian agricultural company Euricom Group has acquired all shares in Poland's Sonko, which makes snacks and food products, from Oshee Polska. This acquisition positions Euricom as a major participant in the healthy rice snacks sector within the European Union. Euricom plans to invest in new production lines and expand Sonko's snack offerings, aiming to boost consolidated revenues to around 1 billion euros. 
"Italian firm acquires Sonko, leading producer of snacks in Poland", Polskie Radio, August 22, 2024, © Polskie Radio S.A.
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Stellar Snacks Launches Grain-Free, Heart-Healthy Pretzel Thins

August 22, 2024: 12:00 AM EST
Stellar Snacks, a women-owned, non-GMO and vegan brand, has introduced its first grain-free pretzel, Stellar Pretzel Thins, made with superfood ingredients. Available at select US grocery stores and soon online, these gluten-free, heart-healthy pretzels are certified by the American Heart Association. Priced at $5.99 for a 7.2-oz. bag, the Thins come in three flavors - Bruschetta, Truffle Pesto, and Sea Salt - and are crafted with cassava and chickpea flour, hemp and pea protein, as well as avocado oil. Designed for health-conscious consumers, the pretzels are peanut-free and offer benefits like fiber, vitamin D, and omega-3.
Liz Parker, "Stellar Snacks goes grain-free with superfood pretzels", Snack Food & Wholesale Bakery, August 22, 2024, © BNP Media
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Hey! Chips Focuses On Singapore, Expands Healthy Snacks

August 22, 2024: 12:00 AM EST
Hey! Chips, a Singapore-based healthy snack brand, has shifted its strategy from overseas expansion to focusing on its local market, leading to increased brand awareness and profitability. The company’s fruit and vegetable chips are now available in major supermarkets and specialty grocers across Singapore. Hey! Chips also introduced smaller packaging for corporate customers, which now account for around 25 percent of its revenue. Despite growing competition in the healthy snack category, the brand is enhancing its visibility through sampling events and plans to launch a new line of seed- and bean-based protein chips without ultra-processed ingredients, in line with its clean-label ethos.
Hui Ling Dang , "Fruitful transition: Hey! Chips’ strategic switch to domestic market yields increased sales, rising brand awareness", FoodNavigator Asia, August 22, 2024, © William Reed Ltd
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Latin American Snackers Balance Health And Indulgence

August 22, 2024: 12:00 AM EST
Latin American consumers are reevaluating their snacking habits amidst rising costs and front-of-pack warning labels. While there’s a growing demand for natural, nutritious snacks, economic pressures often push consumers to choose cheaper, less healthy options. Markets with established labeling laws, like Chile and Mexico, have seen increased interest in better-for-you snacks. Opportunities exist for brands to offer affordable, nutritious snacks such as fruit, vegetable and seed-based options. Conversely, indulgent snacks remain popular, with portion control and limited-edition flavors helping consumers justify occasional treats despite health warnings.
"Unraveling Latin America’s Complicated Snacking Landscape ", Candy & Snack Today, August 22, 2024, © National Confectioners Association
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Skippi Launches Healthy Freeze-Dried Crazy Corn Snacks

August 21, 2024: 12:00 AM EST
Skippi in India has expanded its product line with Crazy Corn, a new freeze-dried snack available in four flavors: Cream and Onion, Jalapeno, Lemon and Mint, and White Chocolate. Utilizing advanced freeze-drying technology with 2 percent olive oil, Crazy Corn offers a crispy, crunchy texture while preserving natural flavors and freshness without artificial preservatives. Priced at Rs 99, these snacks are designed to blend nostalgia with innovation and are available on Skippi's website and major online retailers like Amazon and Flipkart. 
"Retail India News: Skippi Expands Product Portfolio with Four New Offerings", Indian Retailer Bureau, August 21, 2024, © Franchise India Holdings Ltd
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Grainwell Expands Sustainable Puffed Grains Production

August 20, 2024: 12:00 AM EST
Grainwell Puffed Grains, formerly known as Ancient Brands, has commenced operations at its 105,000-square-foot facility in Dyersville, Iowa, which it claims is North America's only controlled-puffing facility and the largest globally. Utilizing Cerex puffing technology and its proprietary Grainwell Way methodology, the company achieves up to 95 percent efficiency, significantly reducing waste, water and energy use compared to traditional puffing methods. Grainwell produces a variety of ancient and contemporary puffed grains, such as quinoa, amaranth and Kamut, which are in high demand for their nutritional benefits and clean-label status. The company partners with food brands to provide tailored puffed grain solutions for cereals, snacks and other better-for-you products. Grainwell holds over 80 percent of the market share in uncoated puffed grain cereals. CEO Wolfgang Buehler highlights the potential of puffed grains in driving innovation and improving existing products in the global better-for-you food market.
Eric Schroeder, "Grainwell Puffed Grains starts production in Iowa", Baking Business, August 20, 2024, © SOSLAND PUBLISHING COMPANY
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PROPER Snacks Debuts Savory Popcorn Line In Bold Flavors

August 16, 2024: 12:00 AM EST
PROPER Snacks has expanded its popcorn offerings with a new savory range in three flavors: Tangy Chilli, Smoky & Sweet Paprika, and Cracked Black Pepper & Salt. This launch aims to invigorate the UK popcorn market, which has been predominantly sweet-focused, by tapping into the underdeveloped savory segment. The new popcorn is naturally high in fiber as well as vega and gluten-free. It contains less than 100 calories per serving. Nearly 90 percent of PROPERCORN is now HFSS-compliant, further enhancing its appeal. The vibrant packaging, designed by London artist Annu Kilpeläinen, reflects the bold flavors inside. Available in 70g sharing bags, the new range hits independent retailers in September, priced at £1.90.
Kiran Paul, "PROPER Snacks introduces new savoury popcorn range", Asian Trader, August 16, 2024, © Asian Trade Publications Ltd
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Irish Brand Homespun Innovates Low-Sugar, High-Fiber Snacks

August 16, 2024: 12:00 AM EST
Erica Sheehan, founder of the Dublin-based food brand Homespun, has developed a range of healthier, low-sugar snacks using chicory root syrup, a natural, low-carb, high-fiber sweetener. Since establishing Homespun in 2016, Sheehan has introduced lower-sugar granola and oat bars, now stocked in major Irish retailers. Chicory root syrup, the brand's "secret sauce," has a low glycemic index, making it ideal for those managing blood sugar levels, including diabetics. With only 14g of sugar per 100g, it offers a less sweet yet satisfying alternative to traditional sweeteners like honey and maple syrup, and a lot more fiber. Homespun products are made in Ireland and on sale in some branches of Holland & Barrett, Nourish, SuperValu and Avoca, as well as in independent health and food outlets.  
Caroline Hennessy, "Irish-based cereal brand Homespun: All sweetness — and light on sugar ", Irish Examiner , August 16, 2024, © Examiner Echo Group Limited
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Private Equity Firm Invests In Snak King’s Future Growth

August 16, 2024: 12:00 AM EST
Falfurrias Management Partners, a private equity firm focused on growth-oriented businesses, has invested in Snak King, a US manufacturer of private label and co-manufactured salty snacks, including tortilla chips, popcorn and nut clusters. Founded in 1978, Snak King has grown from a small pork rind co-manufacturer into a major industry player with over 780 employees and advanced facilities in Los Angeles and Chicago. The investment aims to support Snak King's next phase of growth, focusing on expanding capacity and continuing product innovation. The partnership will bring additional industry leaders onto Snak King's board, further enhancing the company's leadership and strategic direction. Known for its commitment to quality and innovation, Snak King hopes to benefit from Falfurrias's experience in driving growth for food-focused manufacturing companies.
Liz Parker , "Snak King receives investment from private equity firm", Snack Food & Wholesale Bakery, August 16, 2024, © BNP Media
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FDA Advances Sodium Reduction In Processed Foods

August 15, 2024: 12:00 AM EST
The FDA has launched "phase II" of its voluntary sodium reduction guidelines, aiming to reduce Americans' daily salt intake to 2,750 mg over the next two-and-a-half years. This follows phase I, which aimed to lower consumption from 3,400 mg/day to 3,000 mg/day. While the new target is still above the 2,300 mg/day recommended by dietary guidelines, it represents a 20 percent decrease from 2021 levels. The FDA's focus remains on commercially processed and packaged foods, where over 70 percent of sodium intake occurs. Although the Center for Science in the Public Interest applauds the progress, it urges more aggressive targets, particularly in the restaurant industry. The FDA's sodium reduction efforts are part of a broader government strategy to reduce diet-related chronic diseases by 2030. The agency is also exploring further nutrition initiatives, including reducing added sugars and updating "healthy" food labeling.
Simon Harvey, "US takes next steps on path to reducing salt in packaged foods", Just Food, August 15, 2024, © Verdict Media Limited
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Mars Expands Healthy Snacks Portfolio With Kellanova Acquisition

August 15, 2024: 12:00 AM EST
Mars, Inc. has agreed to acquire Kellanova for $35.9 billion as part of its strategy to expand into the healthier snacks market. This acquisition aligns with Mars' goal to diversify its offerings beyond confectionery, capitalizing on the growing consumer demand for wellness-focused products. Kellanova, known for brands like RXBar, NutriGain, Pringles and Cheez-It, complements Mars' existing portfolio and strengthens its presence in the snack bar and salty snacks sectors. The deal also enhances Mars' global reach, particularly in Latin America, China and Africa. The acquisition, expected to close in 2025, will integrate Kellanova into Mars Snacking, creating synergies in supply chains, R&D and marketing, while advancing both companies' sustainability commitments.
Gill Hyslop , "Snack attack: Is Mars’ $35.9bn bet on Kellanova the key to dominating the healthier snacks market?", Bakery & Snacks, August 15, 2024, © William Reed Ltd
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Confetti Snacks Expands Sustainable Chips To 900 Walmart Stores

August 14, 2024: 12:00 AM EST
Confetti Snacks, known for its upcycled vegetable and fruit chips, is expanding into 900 Walmart stores across the US. This milestone reflects growing consumer demand for healthier, sustainable snacks. Confetti Snacks transforms imperfect produce into nutrient-dense chips, reducing food waste while offering a visually appealing and nutritious snack alternative. The company, which is woman- and minority-owned, also contributes to global hunger relief through partnerships with organizations like the Red Cross, donating high-fiber snacks to food-insecure communities. The Walmart launch follows successful expansions into European markets, signaling strong global demand for eco-friendly snacks. 
"Confetti Snacks brand extends major US market listings", Confectionery Production, August 14, 2024, © Bell Publishing Ltd
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GoodSAM Launches Sustainable Crispy Fruit Chips

August 13, 2024: 12:00 AM EST
GoodSAM Foods has introduced Crispy Crunchy Fruit Chips, a new line of healthy snacks now available at Whole Foods and online, with availability on Amazon and Thrive Market coming later. Crafted by women in Colombia, these fruit chips celebrate regenerative agriculture, supporting communities in the Paramos ecosystems. Available in five varieties, including Pineapple Slices and Plantain Chips, the chips are vegan, non-GMO and made without added sugars or preservatives. GoodSAM’s mission emphasizes sustainability and supporting smallholder farmers, aligning with its broader commitment to creating food that's "Good for You, Good for Farmers, and Good for the Planet." 
"GoodSAM Introduces Irresistible Fruit Chips: The Crispy, Crunchy Sustainable Snack Now at Whole Foods Nationwide", PRNewswire-PRWeb, August 13, 2024, © Cision US Inc
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Utz Expands Florida Presence With DSD Route Acquisition

August 13, 2024: 12:00 AM EST
Utz Brands has strengthened its footprint in Florida's salty snack market by acquiring around 65 direct-store delivery routes from National Food Corp. This deal, which includes coverage of key areas like Miami and Fort Lauderdale, builds on a 2021 acquisition of 21 DSD routes in central Florida. With over 200 independent operator-run routes now under its control in the state, Utz is focusing on Florida as a critical market due to its large consumer base and high snack sales. The company plans to boost investment in the region with enhanced retailer support, expanded distribution, and increased service capabilities. Terms of the deal were not disclosed.
Henry Mathieu , "Utz Brands expands direct store delivery network in Florida deal", Just Food, August 13, 2024, © Verdict Media Limited
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Garden Veggie Snacks Launches 'YUMbelievably Delicious' Campaign

August 13, 2024: 12:00 AM EST
Garden Veggie Snacks™ has unveiled its first national Masterbrand campaign, "YUMbelievably Delicious," to emphasize its commitment to providing better-for-you snacks that are both fun and flavorful. The campaign invites families to explore imaginative snack experiences, highlighting the brand's diverse portfolio, including Veggie Straws®, Puffs, Wavy Chips, Stacked Chips and the new Flavor Burst™ Tortilla Chips. Developed by BrandFuel Co., the campaign will roll out in the US and Canada, featuring dynamic video ads and social media engagement. 
"Garden Veggie Snacks™ Sparks Imagination and Fun in New "YUMbelievably Delicious" Campaign", PRNewswire , August 13, 2024, © Cision US Inc.
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Kibo Foods Unveils High-Protein Veggie Crunch Chips

August 13, 2024: 12:00 AM EST
Kibo Foods, an Austin-based producer of plant-based snacks, has launched Veggie Crunch chips, a new line of 3D-shaped bite-size chips made from green peas. They deliver 7g of plant-based protein per serving and come in three flavors: Sea Salt, Hot Chipotle and Sour Cream & Onion. Designed to offer a nutritious snacking option, the chips are free from preservatives, added sugar, gluten, dairy, GMOs and high saturated fat. The Veggie Crunch chips are available on Amazon and from other major retailers. Kibo Foods is also committed to sustainability, using legumes that require less water to farm and supporting regenerative practices in Costa Rica and Colombia.
"KIBO FOODS Introduces New Veggie Crunch Chips Powered by Green Peas ", Perishable News, August 13, 2024, © Phoenix Media Network
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Pom-Bear Adds Cheese And BBQ Flavors To Snack Lineup

August 12, 2024: 12:00 AM EST
KP Snacks is expanding its Pom-Bear range with two new flavors, Cheese and BBQ, launching in August. These non-HFSS, vegan and gluten-free snacks are designed for lunchboxes and family snacking. The launch coincides with Pom-Bear's first TV campaign since 2018, airing on September 9, which promotes the playful connection between parents and children through the tagline, "Put a little Pom in your Day." The new flavors are available in multipacks; Cheese is also available in single packs. They join the popular Original flavor. 
Pooja Shrivastava, "KP Snacks debuts new look for Pom-Bear, launches new flavours", Asian Trader, August 12, 2024, © ASIAN TRADE PUBLICATIONS LIMITED/GARAVI GUJARAT PUBLICATIONS LIMITED
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Mission MightyMe Launches Nutty Puffs In Target Stores

August 8, 2024: 12:00 AM EST
Mission MightyMe, a children's food brand focused on preventing food allergies, has secured $2.35 million in funding and will launch its Nutty Puffs in select Target stores on August 25. This marks the brand's first venture into brick-and-mortar retail, expanding its reach to help families follow pediatric guidelines for early nut introduction. Nutty Puffs, made with over 50% nuts, are organic, non-GMO and free from artificial flavors, palm oil and cane sugar. The brand says they the only baby-friendly puffs containing sufficient quantities of peanuts and tree nuts. All products are Clean Label Project Purity Award recipients.
Liz Parker, "Mission MightyMe raises $2.35 million, debuts Nutty Puffs", Snack Food & Wholesale Bakery, August 08, 2024, © BNP Media
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The Happy Pear Brings Healthy Snacks To The UK

August 8, 2024: 12:00 AM EST
The Happy Pear, an Irish brand known for promoting plant-based eating, is expanding into the UK market with a new range of healthy food products. Founded by twins Dave and Steve Flynn in 2004, the brand's mission is to encourage people to eat more vegetables daily. The UK launch features their ambient product line, including high-fiber granola and Vita Vibe vitamin drinks, with plans to introduce more items, including chilled products. The Happy Pear emphasizes natural, minimally processed ingredients and sustainable packaging, aiming to meet the growing demand for healthier, convenient food choices without compromising on flavor.
Pooja Shrivastava, "Irish brand The Happy Pear launches healthy range in UK", Asian Trader, August 08, 2024, © ASIAN TRADE PUBLICATIONS LIMITED/GARAVI GUJARAT PUBLICATIONS LIMITED
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AshaPops Expands Water Lily Snacks Nationwide

August 6, 2024: 12:00 AM EST
AshaSuperfoods, co-founded by Northeastern graduate Jai Farswani and his mother, is bringing their plant-based snack, AshaPops, to retailers nationwide. AshaPops are flavored, popped water lily seeds inspired by the ayurvedic diet, offering a healthy, allergen-free alternative to conventional snacks. The idea for AshaPops originated when Farswani’s mother packed the seeds as a snack during a visit to Los Angeles. After positive feedback, they began selling the snacks at local farmers markets in 2017. AshaPops quickly gained popularity and are now available in major retailers including Whole Foods and ShopRite. With a focus on promoting plant-based, ayurvedic foods, AshaSuperfoods aims to expand its product line and reach more consumers across the US. AshaPops are vegan and free of gluten, grain and soy, and contain 120 calories a bag. 
Erin Kayata , "How AshaPops, founded by a Northeastern grad and his mom, are revolutionizing snacks with popped water lily seeds", Northeastern Global News , August 06, 2024, © Northeastern University
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Redefining Banana Chips For Global Markets

August 6, 2024: 12:00 AM EST
Manas Madhu, co-founder of Beyond Snack, transformed Kerala's banana chips brand into a thriving business after quitting his corporate job in 2015. Madhu's vision included standardizing production to ensure consistent taste and quality, leading to the launch of Beyond Snack in 2020. The brand offers a variety of flavors, including coconut oil-based options, aiming to compete with global snack giants like Lay's. With a 95 percent automated facility, production has surged, and the company now partners with 220 farmer groups for high-quality bananas. Beyond Snack expanded its distribution across India and exports to 15 countries. Projected to reach Rs 100 crore in revenue by FY25, the company plans to achieve full profitability by 2026 and aims to make banana chips a standalone category. The startup, backed by $5.98 million in funding, employs a predominantly female workforce and is committed to further expansion and innovation in the better-for-you snack market.
Abha Warrier, "This Alappuzha startup has a crisp plan with its banana chips", Your Story, August 06, 2024, © Content for Good Private Limited
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Nim's Rebrand Reflects Expanded Natural Snack Range

August 5, 2024: 12:00 AM EST
UK-based Nim's has rebranded to "Nim's…Naturally" after launching its 65th product, emphasizing its commitment to 100% natural ingredients. Founded by Nimisha Raja MBE in 2017, the company has expanded from air-dried fruit and vegetable crisps to include drink garnishes, botanicals, edible teas and air-dried ingredients under the Let’s Cook and Let’s Bake brands. The rebrand reflects the diversity of its product range, all made with single, natural ingredients. Nim's products are sold in over 1500 UK outlets, including major retailers and food service chains. The company achieved its "Zero Food Waste" milestone last year.
"Raja launches ‘Nim’s…Naturally’ to capitalise on growing product range", Food & Drink Technology , August 05, 2024, © Bell Publishing
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Boundless Secures £1.5M To Expand Gut-Healthy Snack Range

August 5, 2024: 12:00 AM EST
UK-based Boundless, a healthy snacking brand focused on gut health, has raised £1.5 million from prominent investors, including Graze co-founder Ben Jones. The female-led company, founded by Cathy Moseley, offers high-fiber, gluten-free vegan snacks designed for on-the-go consumers. Boundless has seen significant growth, with a 110 percent year-on-year increase in sales value and 171 percent in volume this year. The brand has expanded its distribution network through new foodservice deals and major retailers like Lidl and Ocado. Boundless aims to capture 1 percent of the better-for-you snack market by its financial year-end.
Melissa Bradshaw, "Boundless secures £1.5m investment for gut-friendly snacks", FoodBev Media, August 05, 2024, © FoodBev Media Ltd.
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Mars Explores Snack Company Kellanova Acquisition

August 5, 2024: 12:00 AM EST
Mars is reportedly considering acquiring Kellanova, the snack-focused business spun off from Kellogg. While Mars is exploring the potential deal, there's no certainty it will proceed, and other buyers may also be interested. Mars has been active in mergers and acquisitions, recently acquiring Kevin’s Natural Foods and Trü Frü. Kellanova, known for brands like Pringles and Cheez-It, reported $13 billion in sales last year and 4.7 percent sales growth in the first half of its current financial year. If the acquisition occurs, it would be a significant move in the US food industry following JM Smucker's $5.6 billion purchase of Hostess Brands.
Simon Harvey, "Mars ‘exploring acquisition of US snacks and cereals business Kellanova’", Just Food, August 05, 2024, © Verdict Media Limited
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Meeting Demand For Nutritious Snacks

July 31, 2024: 12:00 AM EST
Consumers are increasingly prioritizing health in their snacking choices, driving manufacturers to innovate with nutritious options. The global healthy snack market is projected to grow at a 6.6 percent CAGR, reaching $152.3 billion by 2030, according to a report from Innova Market Insights. Health-conscious consumers favor high-protein and fiber-rich snacks that support overall wellbeing, including gut health and mood improvement. Functional snacks with benefits such as better digestion, sleep aid and immunity boosts are also on the rise and favored by around a fifth of consumers. Brands are targeting younger demographics with high-protein and low-sugar offerings. The trend towards clean labels and recognizable ingredients further underscores the demand for wholesome snacks, presenting significant growth opportunities for the industry, as is personalized nutrition. 
Rachel Truman , "Snack smart: The surge in nutritious nibbles", Bakery & Snacks, July 31, 2024, © William Reed Ltd
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PAI Partners Acquires Majority Stake In Nutripure

July 31, 2024: 12:00 AM EST
Paris-based PAI Partners has acquired a majority stake in Nutripure, a French sports nutrition and wellness company, from investor Ardian. The company's founders, Florent and Christophe Carrio, and Bpifrance retain minority interests. Founded in 2017, Nutripure offers products like protein powders, bars, porridge, granola, vitamins and organic oils, and has over 200,000 subscribers. PAI Partners aims to leverage its expertise to support Nutripure’s growth. Since Ardian’s investment in 2022, Nutripure has quadrupled its turnover and become a leading brand in its market.
Simon Harvey, "Nutripure attracts majority investment from PAI Partners", Just Food, July 31, 2024, © Verdict Media Limited
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Hain Celestial Offers Healthy Back-to-School Snack Solutions

July 31, 2024: 12:00 AM EST
According to a company press release, as the back-to-school season kicks off, Hain Celestial Group provides a range of nutritious and convenient snack and meal prep options for busy families. Over half of parents seek better-for-you snacks that also appeal to their kids; almost 60 percent want on-the-go snack options. With many parents seeking better-for-you snacks, Garden Veggie Snacks™ and Earth's Best® Organic products offer tasty solutions for kids. Parents can enjoy Terra® Original Vegetable Chips, for example, while younger children can snack on Earth's Best® Organic Pouches. These products are available at major retailers like Walmart, Amazon and Target.
"From the Breakfast Table to Snacks On-the-Go, Hain Celestial Provides Delicious, Better-For-You Essentials for Back to School", PRNewswire , July 31, 2024, © Cision US Inc.
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Hippeas Introduces Two New Chickpea Puff Flavors

July 30, 2024: 12:00 AM EST
Hippeas launched two new Chickpea Puffs flavors: Mexican Street Corn and Churro. These limited-edition snacks offer the signature crunch and flavor of Hippeas products, with chickpeas as the primary ingredient. They are free from the top 9 allergens, Non-GMO Project Verified and available at Sprouts, select retailers and HIPPEAS.com. Each 1oz. serving of Hippeas Chickpea Puffs contains 4g of protein and 3g of fiber. Julia Hecht, Hippeas CMO, highlights the new flavors as a response to rising demand for unique and indulgent snacks that also offer nutritional benefits and contain no artificial additives. Hippeas' product line includes eight Chickpea Puff flavors, three Chickpea Tortilla Chip flavors and three Veggie Straw flavors.
"Hippeas launches two new Mexican-inspired flavours", Sweets & Savoury Snacks World, July 30, 2024, © Bell Publishing
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Taylors Snacks Offers Healthier Lunchbox Options

July 30, 2024: 12:00 AM EST
Taylors Snacks aims to simplify the lunchbox selection dilemma with its "better-for-you" Lentil Waves. Greg Smith, head of marketing, emphasizes the importance of a smooth shopping experience for time-poor, indecisive consumers, particularly parents during the back-to-school season. Taylors Snacks provides a range of healthier snack options that are lower in fat, high in protein and vegan-friendly. Lentil Waves, available in five flavors, have gained popularity, especially among children. Three flavors comply with Scottish school standards and are currently available in 320 primary and secondary schools. The recent addition of the Prawn Cocktail flavor is expected to appeal to both kids and adults. 
"Taylors Snacks offers lunch rush solutions", Scottish Grocer, July 30, 2024, © Peebles Media Group Limited
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Calbee Leverages AI To Innovate Snack Production

July 30, 2024: 12:00 AM EST
Japanese snack company Calbee is partnering with Silicon Valley's Pegasus Tech Ventures to integrate artificial intelligence into its operations. This collaboration aims to develop healthier snacks, improve production efficiency and introduce new business models. AI is already enhancing Calbee’s production, marketing and administrative processes, and further innovations are anticipated through this venture. Calbee’s investments will target US food tech startups, though details on the number of startups and investment amounts are not yet disclosed. Pegasus Tech Ventures, known for investments in companies like SpaceX and Airbnb, will help Calbee explore AI applications such as optimizing potato chip production and creating AI-powered recipes. AI will also support customizing chip attributes to match consumer preferences and developing environmentally friendly packaging. Calbee also plans to invest in alternative food technologies like plant-based and insect-based products. The company seeks startups that can help address Japan’s aging population by creating healthier snacks and improving sustainability through biodegradable packaging.
Yifan Yu, "Japan snack giant Calbee looks to bring AI to potato chips", Nikkei Asia, July 30, 2024, © Nikkei Inc.
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Calbee Introduces Dadachamame Potato Chips For Summer

July 29, 2024: 12:00 AM EST
Japanese potato chip maker Calbee is launching a new summer flavor – dadachamame – to the Kataage Potato chips range. Inspired by the traditional Japanese summer snack, edamame, these chips feature dadachamame, a highly regarded soybean variety from Yamagata Prefecture known for its sweet and umami-rich taste. This seasonal flavor uses edamame powder made from Tsuruoka-grown dadachamame, offering a unique and authentic taste experience. Previously available only in limited regions, the edamame-flavored chips went national in 2023, but 2024 marks the first use of dadachamame, elevating the flavor profile. Ideal for pairing with cold beer, Calbee's dadachamame chips will first hit Japanese convenience stores on July 29 and then expand to supermarkets on August 5. They will be available through the Obon holiday season until late October, depending on supply.
Casey Baseel, "Edamame potato chips appear in Japan, made with the king of edamame, dadachamame", SoraNews24, July 29, 2024, © SoraNews24 -Japan News- / SOCIO CORPORATION
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Pretzels Thrive With Health-Focused Innovation

July 29, 2024: 12:00 AM EST
The pretzel category posted 6.4 percent growth in the 52 weeks to April 21 as sales reached $2.4 billion, according to data from Circana, driven by innovations in flavors, shapes and health-focused options like grain- and gluten-free. Leading brands include Snyder’s of Hanover, Dot’s Homestyle Pretzels and Quinn, with the latter seeing a 51.8 percent growth during the same period. Better-for-you snacks are in high demand, with consumers seeking healthier options and higher nutritional values, such as those containing protein-enriched and plant-based ingredients. Premium brands and private labels are thriving, particularly those offering fewer ingredients and bold flavors. Despite challenges such as labor shortages and rising costs, manufacturers are investing in automation to maintain affordability. Brands like Unique Snacks and Crisp Power are focusing on innovation in sustainable and functional ingredients to meet evolving consumer preferences.
Liz Parker, "State of the Industry 2024: Pretzels continues flavor innovation", Snack Food & Wholesale Bakery, July 29, 2024, © BNP Media
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Puffed Snacks Surge With Healthy, Flavorful Innovations

July 26, 2024: 12:00 AM EST
Puffed and extruded snacks have experienced a notable rise in popularity, with most categories seeing increased dollar sales. According to data from Circana, the corn snacks category, dominated by Frito-Lay/PepsiCo brands, brought in $2.7 billion of sales in the 52 weeks to April 21, with Fritos leading at $1.4 billion and second-ranked Chester’s corn snacks up 37.1 percent. Cheese snacks, dominated by Cheetos, sold $4 billion, with a 10.8 percent increase for the brand. In contrast, pork rinds saw a slight decline. Consumer interest in healthier, better-for-you snacks is driving this trend and brands like Calbee America’s Harvest Snaps are thriving by offering veggie-based nutrition and bold flavors. Despite challenges such as supply chain disruptions and rising costs, producers are adapting through innovation and automation. International and adventurous flavors are also expected to gain traction, with Calbee set to introduce more global-inspired products to the US market.
Jenni Spinner, "State of the Industry 2024: Extruded snacks endure", Snack Food & Wholesale Bakery, July 26, 2024, © BNP Media
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Tantos: Puffed Pasta Chips In Classic Italian Flavors

July 24, 2024: 12:00 AM EST
Celebrity Chef Joe Sasto from “Top Chef” has launched Tantos, the first puffed pasta chip seasoned with Italian-American flavors. Available in Marinara, Cacio e Pepe, Pesto and Classico, Tantos offers a crunchy, flavorful snack with chickpeas as the main ingredient. These chips are free from the top 9 allergens, are Non-GMO Project Verified and provide 4g of protein and 3g of fiber per 1oz. serving. Chef Sasto, inspired by his Italian heritage, developed Tantos to combine the convenience of a snack with the traditional flavors of pasta. Tantos chips are ideal for various occasions, from school lunches to picnics, and are available nationwide through the Tantos website, Amazon and select grocery stores. They are priced at $2.99 for a 1oz. bag and $6.99 for a 4oz. sharing bag.
"Celebrity Chef Joe Sasto Launches Tantos, Italian Inspired Puffed Pasta Chips", EIN Presswire, July 24, 2024, © Newsmatics Inc. dba EIN Presswire
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Herbalife Launches Protein Chips For Health-Conscious Snackers

July 23, 2024: 12:00 AM EST
Herbalife introduced Protein Chips in the US and Puerto Rico, offering a healthy, savory snack to support daily nutrition goals. These Gluten-Free Certified chips contain 8g of plant-based pea protein and no cholesterol, catering to the growing demand for convenient, protein-rich and healthier snacks. Ibi Montesino, Managing Director of Herbalife North America, highlights the evolving snacking culture, emphasizing the importance of protein in weight management and overall health. Dr. Luigi Gratton, Vice President of Health and Wellness, notes the increasing consumer focus on health, with a preference for plant-based diets. Herbalife's Protein Chips, available in mild barbeque flavor, are toasted, not fried, contain no cholesterol, and are suitable for vegetarians. The protein snacks market, valued at $3.64 billion in 2021, is expected to reach $8.20 billion by 2030, driven by younger demographics replacing conventional meals with snacks. With 6 in 10 US households purchasing plant-based foods in 2023, Herbalife aims to meet this demand through its science-backed, rigorously tested products, available exclusively through Herbalife independent distributors.
"Herbalife Introduces Protein Chips, A New Nutritious Snack Option to Meet Increased Consumer Demand for Protein Foods", PRNewswire , July 23, 2024, © Cision US Inc.
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Healthier Chips Drive Snack Innovation

July 23, 2024: 12:00 AM EST
Consumers increasingly seek healthier snack options, driving innovation in the chips category. Brands are responding with products like protein-packed chips and those fried in oils such as avocado. Recent market data from Circana shows the salty snacks category grew by 5 percent in the 52 weeks to April 21 this year, reaching $39.36 billion, with potato chips contributing $11.1 billion. Private label grew 24.5 percent. Dieffenbach’s Uglies Kettle Chips expanded its product line and distribution, despite operational challenges, underscoring the strength in upcycled food demand. Jackson’s, known for its avocado oil chips, reported a 287 percent growth year-on-year and expects something similar in the current year, emphasizing consumer preference for better ingredients. Quest Nutrition’s high-protein chips also gained traction, with their Hot and Spicy Tortilla Chips achieving a 49 percent repeat purchase rate in the year since their launch in Spring last year. Looking ahead, big brands may dominate, but innovation in better-for-you snacks will continue, driven by consumer demand for healthier, high-protein and unique flavor experiences.
Liz Parker, "State of the Industry 2024: Chip producers experiment with oils, processes", Snack Food & Wholesale Bakery, July 23, 2024, © BNP Media
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Bold Flavors, Healthier Options Dominate Canadian C-Store Snack Trends

July 22, 2024: 12:00 AM EST
Salty options are leading the way in convenience store snacks in Canada, with fiery flavors and healthier choices. Generation Z prefers sweeter snacks, while millennials opt for salty snacks like chips and popcorn. Salty snacks outsell others, generating over $2.5 billion in sales in Canada. Spicy snacks are especially popular, with brands like Conagra’s Boomchickapop launching Sweet Chili Puffs and Pumpkin Spice Kettle Corn. Consumers are snacking more frequently, favoring options with nutritional value. Garden Veggie Snacks’ new Zesty Ranch and Nacho Cheese tortilla chips cater to the better-for-you segment with gluten-free, vegetable-based ingredients. Although better-for-you salty snacks have seen sales grow faster than conventional snacks, Ed Kaiser of Hain Celestial says the category still only accounts for 10 percent of all salty snacks. This has led the brand to launch bolder flavors in the BFY space, such as Terra Real Vegetable Chips. 
Michele Sponagle, "CSNC Exclusive: Shaking up salty snacks", Convenience Store News Canada, July 22, 2024, © EnsembleIQ
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Tortilla Chips Embrace Health And Flavor Trends

July 22, 2024: 12:00 AM EST
The tortilla chip market is booming, driven by adventurous flavors and healthier ingredients. Brands like Utz’s On the Border and Campbell Snacks’ Late July experienced double-digit sales growth, with grain-free Siete leading with a 28.1 percent increase in the 52 weeks to April 21. Private label was up over 15 percent but traditional brands like Doritos and Tostitos saw smaller gains. Innovative flavors, such as Late July’s Hawaiian Habanero, and unique ingredients, like cassava and chia seeds in Tia Lupita chips, cater to consumers seeking healthier options. This shift reflects a broader trend towards better-for-you snacks, despite challenges like inflation and the perception of fried snacks being unhealthy. Looking ahead, brands are focusing on expanding their product lines and improving packaging to highlight health benefits. Tia Lupita, after participating in PepsiCo’s Greenhouse Accelerator program, plans to launch new flavors and enhance its market presence. Hain Celestial’s Garden Veggie Snacks are also tapping into this trend with a gluten-free, veggie-infused tortilla chip.
Kimberly Decker, "State of the Industry 2024: Tortilla chips gain ground", Snack Food & Wholesale Bakery, July 22, 2024, © BNP Media
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SimplyProtein’s New High-Protein Tortilla Chips Launch

July 22, 2024: 12:00 AM EST
SimplyProtein, a B Corp certified brand known for nutritious plant-based snacks, has launched its first savory offering: Restaurant-Style Tortilla Chips. These gluten-free, vegan and kosher chips come in three flavors: Sea Salt, Hint of Lime, and Hint of Habanero. Each 50g serving offers 7g of protein, no more than 8g of fat and 12g of carbs, and 140 calories, providing a healthier alternative to conventional chips. The innovative chips are promoted through an integrated marketing campaign developed by Bobby Inc., featuring playful, pop culture-inspired ads on platforms including YouTube, TikTok and Google. The campaign emphasizes the chips’ delicious taste and high protein content with catchy phrases and humorous takes on AI-generated ad attempts. SimplyProtein aims to expand its market reach while maintaining its fun and approachable brand image. The new chips align with the company’s mission to offer better-for-you snacks without compromising on taste.
"New Line of Restaurant-Style Tortilla Chips Campaign", Ads of the World, July 22, 2024, © Clio Awards
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Indian Snacks Surge With Healthier, Ethnic Options

July 19, 2024: 12:00 AM EST
Domestic brands are beginning to drive the snack market in India, with desi munchies like bhujia, dal and chivda accounting for half of salty snack sales in 2023-24, totalling ₹50,800 crore, according to NielsenIQ. The demand for hygienically packaged, branded ethnic snacks is growing, especially in rural areas. Haldiram's leads the market with ₹12,161 crore in sales, followed by PepsiCo and Balaji Wafers. Traditionally dominated by Western snacks, the Indian market is shifting towards regional flavors. Companies like Haldiram's and The Snack Company are innovating by blending traditional Indian spices with modern snacks, appealing to both local and global palates. These snacks often use functional ingredients, making them healthier alternatives. Around 40 percent of the market is controlled by smaller regional players, offering value through larger quantities and quick product launches. Traditional snacks make up 56 percent of the market by volume. Health-conscious consumers are gravitating towards snacks made with lentils, pulses and alternative grains like ragi and jowar. 
Bharti Mishra Nath, "Opinion | Move Over, Potato Chips. Indian Snacks Are Taking Over The Market", NDTV, July 19, 2024, © NDTV Convergence Limited
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Popchips Partners With Live Nation For Festival Campaign

July 18, 2024: 12:00 AM EST
KP Snacks has announced a new partnership and campaign for its better-for-you brand, Popchips, with Live Nation in the UK. Popchips will be the exclusive snack brand at Latitude and Gunnersbury Park festivals, sharing samples with festival-goers to raise brand awareness. The campaign will feature out-of-home and social media promotions, including product and ticket giveaways. In 2025, the partnership will expand to include the Isle of Wight festival, with new marketing activations planned for all three events. Popchips aims to enhance the festival experience by providing a healthier snacking option without compromising on flavor. Valued at £46.4m, popchips holds a 16.2 percent share of the healthier snacking segment in the UK and is the top BFY bagged snack brand in the sharing pack format. All popchips products are non-HFSS. 
Andy Marino, "KP Snacks launches music festival partnership with Live Nation", Asian Trader, July 18, 2024, © ASIAN TRADE PUBLICATIONS LIMITED
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Unique Snacks Introduces Puffzels To Convenience Stores

July 16, 2024: 12:00 AM EST
Unique Snacks, a century-old family-run business, launched Puffzels in early 2023. Puffzels are gluten-free, non-fried and non-GMO puffed snacks made from clean ingredients like corn and whole oats. Available flavors include Wild Buffalo, Honey Mustard, Aged Cheddar and Homestyle. The company is now offering 1.8-oz. packages and 8-pack cartons of Honey Mustard and Aged Cheddar flavors for convenience stores. COO Justin Spannuth says Puffzels cater to health-conscious, on-the-go consumers and are designed to fit the limited storage space of convenience stores. Unique Snacks is known for innovative products, including Sprouted Pretzels, Pretzel Shells, Sourdough Craft Beer Pretzel Rings and the Original "Splits." 
Liz Parker, "Unique Snacks introduces Puffzels snack packs", Snack Food & Wholesale Bakery, July 16, 2024, © BNP Media
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Shift Towards Comfort Foods, Away From Better-for-You Snacks

July 15, 2024: 12:00 AM EST
Recent consumer trends show a persistent shift towards comfort foods and a decline in wellness-oriented products post-pandemic, according to Darren Seifer, from Circana, who presented the findings at the 2024 Sosland Publishing Purchasing Seminar. Key insights revealed a continued preference for enriched white flour over whole grains, with whole wheat flour production dropping by 19 percent since 2019. In the snacking sector, sweet snacks have gained popularity over better-for-you options. Before the pandemic, the number consumed of each was almost equal, but sweet snacks have since taken the lead, with a 20 percent higher average consumption in 2023. Savory snacks also outpaced better-for-you snacks, widening their lead to over 40 percent. There has also been a significant decrease in the number of adults avoiding gluten and seeking organic or plant-based foods. Seifer says inflation and economic pressures have affected food spending trends. 
Josh Sosland, "Weak trends in better-for-you snacks persist well beyond pandemic", Baking Business, July 15, 2024, © SOSLAND PUBLISHING COMPANY
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A Rising Trend For Functional Healthy Snacks

July 15, 2024: 12:00 AM EST
Consumers are increasingly seeking healthy snacks with functional benefits such as improving gut health and promoting weight management, according to experts at a recent FoodNavigator-USA webinar. Melissa Dolan from Emil Capital noted a shift from focusing on what is absent in snacks to highlighting beneficial ingredients. Gen-Z consumers are particularly interested in snacks that support probiotics, brain health and mood enhancement, said Sherry Frey from NIQ. The demand for snacks mimicking the effects of GLP-1 drugs like Ozempic has also surged. Brands like Supergut and Rivalz are creating products that promote satiety and healthy blood sugar levels without the need for pharmaceuticals. Supergut's CEO Marc Washington emphasized that many consumers, dubbed "Ozempic curious," seek the benefits of these drugs without the cost or side effects. Despite the positive shift towards functional claims, reducing sugar and sodium remains a priority for many consumers. Innovations in non-caloric sweeteners are helping meet the demand for lower sugar content, while interest in low-sodium products continues to grow, particularly among those concerned with high blood pressure.
Ryan Daily , "[On-demand webinar] Healthy snacking market moves from free-from claims to holistic nutrition", Food Navigator USA, July 15, 2024, © William Reed Ltd
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Katjes Group Acquires Majority Stake In Mymuesli

July 12, 2024: 12:00 AM EST
Germany’s Katjes Group has increased its stake in organic muesli maker Mymuesli from 10.1 percent to around 56 percent, becoming the majority shareholder. The Dusseldorf-based group's venture-capital arm, Katjesgreenfood, acquired the additional shares from Hamburg investor Genui. Mymuesli’s founders, Philippe Kraiss and Hubertus Bessau, still hold approximately 44% of the shares. To finance the acquisition, Katjesgreenfood plans to raise further capital through various measures, including capital market instruments. This investment is Katjesgreenfood's second majority stake, following its 2022 acquisition of UK gluten-free bakery Genius Foods. Mymuesli offers customisable organic mueslis and a variety of porridges and snacks across Germany, Switzerland, Belgium, France and the Netherlands.
Fiona Holland, "Germany’s Katjes Group ups stake in personalised cereal maker Mymuesli", Just Food, July 12, 2024, © Verdict Media Limited
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Clessidra Acquires Majority Stake In Molino Nicoli

July 11, 2024: 12:00 AM EST
Clessidra Private Equity SGR has acquired a majority stake in Italian better-for-you cereals manufacturer Molino Nicoli. The Nicoli family retains a 30 percent stake following the transaction, funded by Clessidra Capital Partners 4 buyout fund. Molino Nicoli produces organic and gluten-free cereals, baby snacks and cereal bars under the Vitabella brand for the US and European markets. It also offers private-label products, including muesli, granola, oat flakes, snack bars and baby food snacks. Clessidra plans to leverage Molino Nicoli's success to identify growth opportunities and build a leading platform in the healthy food market, emphasizing quality, traceability and clean label products. Molino Nicoli operates two gluten- and allergen-free plants near Milan and a commercial unit in Connecticut, USA. The company's annual turnover reached approximately €60 million ($65.14 million) last year, with half coming from international sales.
Fiona Holland, "Gluten-free cereals maker Molino Nicoli acquired by private-equity group", Just Food, July 11, 2024, © Verdict Media Limited
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