July 23, 2024: 12:00 AM EST
Herbalife introduced Protein Chips in the US and Puerto Rico, offering a healthy, savory snack to support daily nutrition goals. These Gluten-Free Certified chips contain 8g of plant-based pea protein and no cholesterol, catering to the growing demand for convenient, protein-rich and healthier snacks. Ibi Montesino, Managing Director of Herbalife North America, highlights the evolving snacking culture, emphasizing the importance of protein in weight management and overall health. Dr. Luigi Gratton, Vice President of Health and Wellness, notes the increasing consumer focus on health, with a preference for plant-based diets. Herbalife's Protein Chips, available in mild barbeque flavor, are toasted, not fried, contain no cholesterol, and are suitable for vegetarians. The protein snacks market, valued at $3.64 billion in 2021, is expected to reach $8.20 billion by 2030, driven by younger demographics replacing conventional meals with snacks. With 6 in 10 US households purchasing plant-based foods in 2023, Herbalife aims to meet this demand through its science-backed, rigorously tested products, available exclusively through Herbalife independent distributors.
"Herbalife Introduces Protein Chips, A New Nutritious Snack Option to Meet Increased Consumer Demand for Protein Foods", PRNewswire , July 23, 2024, © Cision US Inc.
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