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Maker Of Calmative Ice Cream Snack Raises $4.5M In Financing Round

April 20, 2021: 12:00 AM EST
Tarrytown, N.Y.-based Nightfood Holdings Inc., owner of better-for-you snack company Nightfood Inc., has completed a financing round totaling $4.5 million and got rid of all convertible debt. Nightfood ice cream launched in 2019 and has now secured distribution in several of the largest grocers in the U.S., including divisions of Kroger, Albertson's, H-E-B, and Walmart. The company also recently partnered with a global hotel brand to test the sale of Nightfood in the retail freezers of their in-lobby grab-and-go shops. 
"Nightfood Successfully Raises Equity Growth Capital, Eliminates 100 percent of Convertible Debt", GlobeNewswire , April 20, 2021, © GlobeNewswire, Inc.
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New Version Of Nestlé Cereal Contains Fewer Ingredients

April 20, 2021: 12:00 AM EST
The new incarnation of Shreddies breakfast cereal – called The Simple One – has only four ingredients, all of whose nutritional credentials are green under the U.K.’s traffic light system. The ingredients are whole grain wheat, fruit purée, date syrup, and “a pinch” of salt. The simple contents make the cereal non-HFSS, so it will not be affected by the government’s coming crackdown on unhealthy food promotions and advertising. The cereal is available at Waitrose, Ocado, Tesco, and Sainsbury’s.
Daniel Woolfson, "Nestlé adds ‘simple’ Shreddies made with four ingredients", The Grocer (UK), April 20, 2021, © William Reed Business Media Ltd
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New Pret A Manger Granolas Arrive At Tesco

April 20, 2021: 12:00 AM EST
The British sandwich shop chain’s new vegan granola range includes four flavors: Original, Dark Chocolate & Almond, Bircher Muesli, and Coconut Crunch Granola. High in fiber, the Original Granola combines rolled oats, raisins, and pumpkin seeds with a baked apple and cinnamon glaze. The granolas cost £3.50 ($4.87) each as part of the “breakfast at home range.” The launch follows Pret's successful launch of the coffee-at-home range last summer and bake-at-home croissants last month.
Charlotte Henry, "Pret launches new granola range at Tesco and it includes four delicious flavors", Daily Star Online, April 20, 2021, © Reach plc
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Bruized Turns Imperfect Produce Into Snacks, Other Food Items

April 20, 2021: 12:00 AM EST
The Canadian start-up’s dual mission is to reduce food waste while producing healthy snacks and other food items. Monique Chan, who witnessed food waste while working in restaurants and at farmers markets, launched Bruized to inform people about food waste and sell food items made from upcycled, imperfect produce. The top seller is a dehydrated granola made from carrot, beet, and pear juice pulp sourced at a juice bar. The pulp would be thrown away, but it’s still rife with fiber and other nutrients. The “pulp crunch” is sweetened with ripe bananas sourced from a local shop when they start to get spotty. Dehydrated “second grade” apples from a local farm round out the flavors.
Kelsey Adams, "Toronto start-up Bruized turns food scraps into delicious snacks", Now Toronto, April 20, 2021, © NOW Central Communications Inc.
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Eco-Friendly Snack Makers Deliver Sustainability With Flavors

April 19, 2021: 12:00 AM EST
ABC News reported on several companies that market inventive upcycled snacks that fight food waste. Brewer's Crackers (Boston, Mass.) takes would-be food waste, like spent barley and wheat, from the craft brewing industry and transforms it into crackers and chips. Seconds Carrot Crackers (New York, N.Y.) partners with juice and produce companies to upcycle nutritious pulps and peels, dehydrate them, and mill them into a flour that's mixed with nutritious seeds and baked into a crisp cracker. RIND Dried Fruit Blends (New York, N.Y.) makes its fiber-rich dried fruit snacks with non-GMO Project Verified fruit sourced mainly from small family farms in California with minimal to no processing and zero added sugars. Lastly, Hive Marketplace provides an online snack aisle showcasing an array of sustainable products.
Kelly McCarthy, "Sustainable snacks that taste good and do good for the environment", ABC News, April 19, 2021, © ABC News Internet Ventures. ABC News Network
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New Bagged Snack Brands Offer Alternatives To Good Old Potato Chips

April 17, 2021: 12:00 AM EST
According to a U.K. snack category report, the new so-called “disruptor” snack brands "are exploiting profound shifts in consumer attitudes and behavior,” such as growing consumer interest in healthier, more ethical, product ingredients and, more broadly, in snacks that are different from the generic branded items like potato chips. New offerings and their unique selling proposition (USP) include: Peter's Yard's Sourdough Bites (60 percent less fat); Small Giants Crackers (protein-rich cricket flour); Real Handful (baked nuts); Mister Free’d Barbecue Smoky Flavor Chips (gluten-free, vegan, fiber-rich); Honest Bean Co. Roasted Fava Bean Snack (eco-friendly alternative); and Unilever brands’ (Graze and Marmite) new Marmite Crunch (roasted corn, broad beans, corn hoops). 
Daniel Selwood, "The challengers: bagged snacks category report 2021", The Grocer, April 17, 2021, © William Reed Business Media Ltd
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Livwell Emporium Unveils Whole Grain Snack Made With Nutritional Yeast

April 16, 2021: 12:00 AM EST
The Australian family-owned and operated company’s latest snack – Cheezy Nooch Wholepops – is a cheese-flavored whole grain snack made with protein-rich nutritional yeast (known to vegans as nooch). Nooch contains high levels of vitamins, minerals and antioxidants, and may help protect against oxidative damage, lower cholesterol, and boost immunity. Nooch Wholepops, also available in turmeric, beet, and matcha flavors, are sold online and in independent supermarkets and health food stores in Australia.
"Cheezy Nooch the latest better-for-you snack", Food & Drink Business Australia, April 16, 2021, © Yaffa Media
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IWON organics Garners $350K In Funding Round

April 16, 2021: 12:00 AM EST
With the help of the new cash, the Corte Madera, Calif.-based protein snack brand hopes to double its sales this year. The company also launched a new protein cereal line. Like IWON's signature Puffs and Stix, the newly-released Protein Crunchies cereal contains a blend of organic peas, navy beans, and brown rice. The soy-free, gluten-free snacks are available at nearly 5,000 locations, including Vitamin Shoppe, Whole Foods Markets, Sprouts, Kroger, Safeway, and Walmart.
"IWON Organics Completes Funding Round and New Product Launch", PRWEB, April 16, 2021, © Vocus PRW Holdings, LLC.
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Insect-Based Snack Maker Crické Rebrands

April 14, 2021: 12:00 AM EST
The challenge that London branding agency Midday was given by Crické was two-fold: come up with a new name, market positioning, and identity – and smash an “ancient taboo” about eating insects. The new identity – Small Giants – is still about gourmet crackers made with cricket flour. But the packaging and marketing message are bolder and brighter, featuring “a loud color palette, a bold personality and an orchestra of oversized charming crickets” on the packs. Midday admits the rebrand goes "big on weirdness" and changes "yuck to yum." But the Small Giants team sees itself as powerful changemakers encouraging consumers to think again about insect snack treats. 
Katy Cowan, "Midday's new identity for Small Giants makes insect snacking more appealing", Creative Boom, April 14, 2021, © Creative Boom Ltd
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SkinnyDipped Extends Snack Range To Chocolate Bars, Peanut Butter Cups

April 13, 2021: 12:00 AM EST
The Seattle, Wash.-based marketer of thinly-dipped almonds, peanuts, and cashews has branched out into lower-sugar chocolate bars and peanut butter cups containing no stevia or sugar alcohols. The new offerings are sweetened with a blend of maple sugar, cane sugar and allulose, a sugar found in raisins and figs that tastes like cane sugar but has 90 percent fewer calories. The Dark Chocolate Almond Sea Salt Bar is made with dark chocolate and sea salt, almonds and three grams of sugar in a 30-gram serving. Other new snacks include Dark Chocolate Salted Caramel Bars, Dark Chocolate Peanut Butter Cups, and Milk Chocolate Peanut Butter Cups. All SkinnyDipped products are also non-GMO, kosher, and gluten-free. The chocolate bars are available in 12 packs for $39.99 and a variety 4-pack that retails for $19.99. The Peanut Butter Cups will be available in 4-packs that retail for $21.99. Both are available on Amazon and on the company’s website.
"SkinnyDipped Dives Into A New Category With The Launch Of Low Sugar Chocolate Bars And Peanut Butter Cups", PR Newswire, April 13, 2021, © Cision US Inc.
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Bohana Adds New Flavors Of Lily Seed Snacks After Shark Tank Win

April 14, 2021: 12:00 AM EST
A year after entrepreneur Nadine C. Habayeb secured a $200,000 loan (at nine percent interest over three years plus a small equity stake) from Shark Tank panelist Kevin O’Leary, the vegan, low-cal popped water lily seed snacks come in several flavors. Six two-ounce bags are packed in a box priced $24.99 to $26.99. The Himalayan Pink Salt, White Cheddar, and Soulful Sriracha Spice varieties are sold online and in more than 250 markets along the East Coast, including various branches of Roche Bros., DeLuca's Market, and Big Y.
Peggy Hernandez , "'This snack is giving me everything I want and more'", The Boston Globe, April 14, 2021, © Boston Globe Media Partners, LLC
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Good & Honest BFY Snacks Debut In U.K. Stores

April 13, 2021: 12:00 AM EST
The British start-up offers healthy, plant-based snacks made using "all natural" ingredients, including chickpeas, sweet potato, pea, and beetroot. Most of Good & Honest’s snacks are suitable for vegan diets, while others are vegetarian. The core popped crisps line comes in sweet BBQ, sea salt, sweet chilli and sweet & salty variants. The protein line is available in sweet BBQ, cheese & onion, salt & black pepper flavors and contains at least 20 grams of protein per 100 grams. The Popped Veggie Crisps come in salted, sweet chilli, sour cream, and salted varieties. They are lower in calories and in saturated fat, are a source of both fiber and protein, and contain no artificial preservative, colors, or flavors. The 85-gram snack packs launched in Morrison's supermarkets this month, and will also be available on Ocado nationwide in May. 
"Introducing Good Honest, Good Ingredients, Honestly Made", ResponseSource, April 13, 2021, © ResponseSource Ltd
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As Pandemic Loses Steam, Snack Innovation Will Shift Into High Gear

April 13, 2021: 12:00 AM EST
Demand for snacks that promise comfort, new experiences, and wellness will drive snacking innovation this year – after a year of lackluster new product activity – as the U.S. ambles toward herd immunity from COVID-19 and the reopening of economies. Research firm IRI Worldwide says 2021 promises to be a “blockbuster year” for snacking innovation after 2020 saw drastically fewer new products. Last year’s near overnight shift to staying at home and repeated lockdowns helped drive dollar sales of snacking up 79 percent. But products designed for on-the-go and smaller pack sizes saw sales fall slightly with units down one percent and volume down 0.3 percent among total core snacks compared to a five percent and 10 percent increase in total store units and volume respectively. As more people become vaccinated and economies reopen, sales of on-the-go items and smaller pack sizes will pick back up, along with new product launches.
Elizabeth Crawford , "‘Blockbuster year’ for snacking innovation on horizon after product launches slowed during pandemic", Food Navigator, April 13, 2021, © William Reed Business Media Ltd
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State Grant Helps Idaho Potato Industry Apply New Chip Frying Technology

April 13, 2021: 12:00 AM EST
The $292,000 grant from the Idaho Department of Commerce is helping scientists at Boise State University and the Boise-based Food Physics Group introduce pulse electric field (PEF) technology to the state’s potato chip and snack food industry. The technology enables snack makers to fry potato chips at a lower temperature and with less oil. PEF technology reduces sugars and amino acids in potatoes, ultimately reducing acrylamide – a possible carcinogen – in the high-temperature production of potato chips. Idaho Global Entrepreneurial Mission (IGEM) grants serve as a bridge for university researchers to collaborate with Idaho businesses to further economic opportunities in the state. 
Bill Schaefer , "High-tech potato chip making; Advanced technology produces snack chips with less oil, energy", Idaho Falls Post Register, April 13, 2021, © Post Register
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Pan’s Mushroom Jerky Goes Big Time After Shark Tank Success

April 12, 2021: 12:00 AM EST
The original marketing strategy of the Portland, Ore.-based maker of shiitake mushroom jerky, launched in 2018 with a family recipe from Malaysia, was definitely grassroots: “knocking on doors,” emailing, and phoning independent retailers, co-ops, and small businesses offering samples. But it was an appearance on the TV show Shark Tank – and Mark Cuban’s eventual investment – that kicked the company into overdrive. Cuban’s team advised the small company – ten employees at the time – on D2C communications strategy; assisted with marketing strategy including SEO, advertising and email marketing; and introduced it to wholesale accounts. The company now has 30 employees and its products are on store shelves in more than 900 U.S. retailers, including Whole Foods Market, Ralph’s, Mom’s Market and Natural Grocers, and sold online through Thrive Market, Hive, Amazon, and Purple Carrot. 
Davina van Buren, "Pan’s Mushroom Jerky wins 'Shark Tank' deal, prepares to expand production", New Hope Network, April 12, 2021, © Informa Markets, a trading division of Informa PLC.
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Eat Real Tries Again To Enter Chinese Market

April 12, 2021: 12:00 AM EST
The U.K.-based maker of healthy snacks – hummus and lentil chips, quinoa puffs, etc. – has been successful at distributing globally. But it ran into a snag when it tried marketing in China two years ago. The company was working with three different distributors, and sold its products via online channels such as Tmall. But the Chinese distributors sold the snacks under three different names, confusing consumers and sparking a price war. The company eventually abandoned the market last year. Now, after reorganizing its business strategy and brand positioning for China, the firm expects to enter the country within the next months. It will bring in only six SKUs, instead of 20, and work with a single distribution partner.
Guan Yu Lim , "Rebrand and reintroduce: U.K.’s Eat Real outlines second attempt to enter China with clean and healthy snacks", Food Navigator ASIA, April 12, 2021, © William Reed Business Media Ltd
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Increasingly, Acquisition Targets In Snack Industry Are Focused On BFY, Plant-Based

April 12, 2021: 12:00 AM EST
Private equity firms and strategic buyers are getting very picky about who they consider prime targets for a snack or food industry deal. Along with animal-free supply chains and low-carbon packaging, nutritious ingredients matter to health- and eco-conscious snack shoppers, so they matter to dealmakers. Whether a granola bar contains milk-derived whey or pea protein could mean the difference between an average multiple and one with "flex," says one investment banker. A significant example is Swedish beverage company Oatly’s oat milk product. It avoids the carbon emissions of factory farming, and it’s vegan – “the holy duo in a market growing secularly toward health and social consciousness.” The company’s IPO is reportedly heading toward a $5 billion valuation less than a year after a July funding round pegged it nearer $2 billion – an "extraordinary" level, said a partner at Blue Point Capital.
Brandon Zero , "Pea Protein Burgers and Healthy Pizza Reign, Whetting Appetite for M&A", Mergers and Acquisitions Reports (The Middle Market), April 12, 2021, © Middle Market Information LLC
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First TV Ad Campaign For Healthy U.K. Snack Brand Graze Is A Tad “Squirrelly”

April 12, 2021: 12:00 AM EST
The £5 million ($6.9 million) campaign for the Unilever-affiliated snack box brand marks a significant increase in the brand’s media spend as it aims to increase brand awareness by reaching 40 million shoppers and 80 percent of adults. The campaign, helmed by Adam & Eve/DD, is the company’s first foray into TV advertising and will run until July, featuring its retail range, including its Cocoa Vanilla Protein Oat Bites. The TV spots feature a talking squirrel who functions as the company’s CEO: “Chief Eating Officer.”
"Unilever snack brand names talking squirrel as 'CEO' ", Campaign Asia-Pacific, April 12, 2021, © Haymarket Media Group Ltd.
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SnackMagic Adjusts It Marketing Strategy

April 9, 2021: 12:00 AM EST
The New York-based build-your-own-snack-box service, whose business took a hit when the pandemic closed many offices, managed to stay afloat and even make a profit in 2020. It received a vote of confidence recently in the form of a $15 million Series A financing round led by Craft Ventures, with Luxor Capital also participating. The company will use the funding to continue growing its existing business, and to extend into gifting categories beyond chocolates, chips, hot sauces, and other areas like alcohol, meal kits, and non-food items. There’s also the possibility of expanding into areas like corporate gifting, marketing and consumer services, and analytics coming out of its sales.
Ingrid Lunden, "SnackMagic picks up $15M to expand from build-your-own snack boxes into a wider gifting marketplace", Tech Crunch, April 09, 2021, © Verizon Media
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Catalina Crunch Targets Midwest, Texas, With Food Delivery Service Gopuff

April 8, 2021: 12:00 AM EST
The Indianapolis, Ind.-based keto-friendly cereal and snack brand has partnered with food and beverage delivery service Gopuff to make its products available in several U.S. cities, including Chicago, Dallas, Austin, and Minneapolis/St. Paul. Via Gopuff, customers can order the brand's four most popular flavors – Cinnamon Toast, Dark Chocolate, Fruity, and Peanut Butter Chocolate – and have them delivered to their door in about 30 minutes from one of Gopuff's 250 local micro-fulfillment centers. Gopuff delivers to customers in 650 cities across the country. Catalina Crunch also markets a line of cookies and smoothies. 
"Catalina Snacks and Gopuff Partner to Deliver Keto-Friendly Cereals to Customers in Minutes", PR Newswire, April 08, 2021, © Cision US Inc.
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Rule Breaker Snacks Adds 1,650 Kroger Stores To Distribution Network

April 7, 2021: 12:00 AM EST
The deal with Kroger stores means the New York-based clean-ingredient snacks company has expanded its footprint in California, Texas, Colorado, and the Pacific Northwest. The Kroger umbrella includes Dillons Food Stores, Gerbes Super Markets, Baker's Supermarkets, King Soopers, City Market Supermarket, Fry's Food and Drug, Fred Meyer, and Smith's. Rule Breaker products, now available in 2,500 stores in the U.S., are vegan, gluten-free, kosher, nut-free, non-GMO, and free from the top eleven allergens. The products feature chickpeas as the first ingredient and are available in Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie, and (nut-free) P'Nutter Chocolate Chip Blondie flavors.
"Rule Breaker Snacks Announces National Retail Expansion in 1,650 Kroger Retail Stores", 2 News KTVN, April 07, 2021, © KTVN
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Blue Diamond Growers Unveils Fiery Xtremes Almond Line

April 6, 2021: 12:00 AM EST
Capitalizing on the growing trends of spicy and healthy snacks, the Sacramento, Calif.-based almond growers cooperative has introduced three peppery versions of its snack almonds. The Xtremes line includes Cayenne Pepper (hot), Ghost Pepper (hotter) and Carolina Reaper (hottest) flavors, all made with real pepper. Each serving of the “Super Spicy Superfood” contains six grams of plant protein, plus vitamin E and magnesium. Xtremes Almonds are available at select retailers and will be available online and in major retailers beginning in June.
"Blue Diamond Turns Up the Heat with Its New Line of Xtremes Almonds", Business Wire, April 06, 2021, © Business Wire, Inc.
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Simple Mills New Seed Flour Crackers Deliver Protein, Fiber, Antioxidants

April 6, 2021: 12:00 AM EST
Chicago-based Simple Mills’ new organic crackers are made from a sunflower, pumpkin, and flax seed flour blend that is rich in protein, fiber, and antioxidants. The crackers are also Non-GMO Project Verified, paleo-friendly, vegan, certified gluten-free, and free of grains, soy, corn, gums, and emulsifiers. Available in Original, Garlic & Herb, and Everything varieties, they can be found online at Amazon, and at Whole Foods Markets and other retailers at an MSRP of $4.99 per box.
"Simple Mills Launches Its First Organic Cracker Product, Advancing Regenerative Agriculture, to Clean Food Portfolio", Business Wire, April 06, 2021, © Business Wire, Inc.
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Simply Good Foods Company Partners With Walmart For “Fight Hunger” Campaign

April 5, 2021: 12:00 AM EST
The Denver, Colo.-based marketer of branded nutritional foods and snacking products has partnered with Walmart and Feeding America for the Fight Hunger, Spark Change campaign that launched early this month. Walmart’s 4,700 stores have partnered with one of 200 local Feeding America member food banks to help secure a meal for people facing hunger in the community. For each purchase of a participating Simply Good Foods product (Atkins meal bars, snack bars, and confectionery treats, and Quest protein bars, cookies, chips) at Walmart through May 3, the company will donate a dime to Feeding America. The guaranteed minimum donation is $50,000 and the maximum donation is $110,500. Nine Atkins and Quest products are participating in the campaign.
"The Simply Good Foods Company Announces Participation in Walmart's Fight Hunger. Spark Change. Campaign", PR Newswire, April 05, 2021, © Cision US Inc
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Mondelēz-Grenade Deal: Another Sign Of Big Chocolate’s Spread Into Healthy Snacks

April 1, 2021: 12:00 AM EST
In 2019, Mondelēz passed up a chance to buy U.K. protein snack bar brand Grenade. But, late last month, and following other major Big Chocolate acquisitions of healthy snack companies like KIND (Mars) and Eat Natural (Ferro), Mondelēz bought a majority interest in Grenade for £200 million ($276 million). Why the reversal? According to a Rothschild analyst, in two years Grenade grew dramatically and moved from a purely sports nutrition brand to the mainstream, where it has become a category leader. Under Mondelēz, Grenade has the potential to grow much more, and continue to take share away from traditional chocolate countline bars. Another observer noted the “perfect timing” of the deal: Grenade was reaching a saturation point in the U.K., and Mondelēz can now ramp up distribution worldwide. A significant positive sign for Mondelēz was the fact that Grenade sold well during the pandemic, thanks to its entrenched ecommerce audience. 
Daniel Woolfson, Edward Devlin, "Why Big Chocolate is snapping up healthier snacking brands like Grenade, Kind and Eat Natural", thegrocer.co.uk, April 01, 2021, © William Reed Business Media Ltd
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Barnana Snacks Partners With Earthday.Org To Promote Upcycled Foods

March 31, 2021: 12:00 AM EST
The Santa, Monica, Calif.-based marketer of organic sustainable snacks, including Banana Bites, Plantain Chips, and Plantain Tortilla Chips, is collaborating with Earthday.org on a celebration of Earth Month (April). A highlight of the collaboration is a focus on educating people about upcycled foods to reduce food waste. The company enlisted the help of renowned Brazilian street artist, Speto (Paulo Cesar Silva), a friend of founder Caue Suplicy. Speto created the official 2021 Earth Day poster, which is available for purchase on the company website with all proceeds going to climate education efforts. Barnana is a certified B-Corporation, whose mission is to expand partnerships with farmers and indigenous communities in the Amazon. 
"Barnana Snacks and Earthday.org Announce Earth Month Partnership", PR Newswire, March 31, 2021, © Cision US Inc
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Moonshot Succeeds With Carbon-Neutral Crackers

March 31, 2021: 12:00 AM EST
The San Francisco-based climate-friendly snack brand, developed by Planet FWD, said it has expanded distribution in California to more retailers, both online and in stores, including Goldune, Bubble, and New Leaf. Moonshot crackers are available in Sourdough Sea Salt, Tomato Basil, and Rosemary Garlic flavors. They are made with ingredients grown with regenerative agricultural practices that help restore soil health and reduce carbon emissions in the food system, according to Planet FWD.
"Moonshot Welcomes First Retail and New eCommerce Partners", PR Newswire, March 31, 2021, © Vocus PRW Holdings, LLC
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Utz Brands Says Its Healthier Potato Chips Are Catching On

March 31, 2021: 12:00 AM EST
The Hanover, Pa.-based snack company has been rebranding and developing Boulder Canyon potato chips since it acquired the brand four years ago. The company says the work is paying off, as more shoppers choose snacks with healthier ingredients, such as the avocado oil used to cook the Boulder Canyon chips. Utz's lineup of healthy snacks includes Veggie Chips, Half Naked Popcorn, and potato chips cooked in olive oil and avocado oil. In its recent earnings report, the company reported a “significant” increase in new buyers and higher repeat-purchase rates over the past year. Utz plans to grow sales and reach new customers in 2021 by increasing its digital advertising spend by 60 percent and potentially more, CEO Dylan Lissette told CNBC. Social media and digital ads do well in contrast to having one commercial that runs through the year “and realizing it didn't really give you what you needed.”
Fatma Khaled, "Utz CEO says that Boulder Canyon potato chips are doing well with customers looking for healthier snacks", News Break, March 31, 2021, © Particle Media
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Consumers Are Okay With Pricier Healthy Foods

March 30, 2021: 12:00 AM EST
Despite complaints from organizations like the Ford Foundation that nutritious food is more expensive than junk food, consumers are finding enough incentives to include pricier healthy snacks in their diets. COVID concerns were one such incentive last year. At a recent U.K. nutrition conference, a Mars Edge exec said consumers are increasingly exploring new products in the health and wellness space. The U.K. marketing chief for KIND said consumers are linking healthier choices with higher prices. “Obviously,” John McManus said, “I’d like 15 million other consumers to make that choice as well. But we are seeing a rise in that and it’s a clear link that they are making.”  And anyway, Jean-Christophe Flatin noted, prices that now hover above conventional snacking products will be moving more into the mainstream. 
Oliver Morrison , "Are healthy snacks a luxury most consumers can’t afford?", FoodNavigator.com, March 30, 2021, © William Reed Business Media Ltd
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Sound Nutrition Uses Premium Ingredients – And Ultrasonics – To Create Healthy Snacks

March 30, 2021: 12:00 AM EST
The two-year-old Los Angeles-based snack company says its ultrasonic – or high-frequency, low-amplitude – sound waves gently vibrate high-quality ingredients, such as whole egg crystals and real cacao, into the snacks' shape and form in a fraction of a second without the use of high heat, to preserve the nutritional integrity of the snack. The result is Sound Bites, oval-shaped snacks made with premium ingredients that “promote wellness through functional snacking.” The company says the benefits include: satiation without lethargy; a higher level of mental clarity; sustained physical energy; and confidence in making a nutritious snacking choice. Sound Bites are available in four flavors (Vanilla Lime, Coconut Surprise, Chocolate Raspberry, Mocha), two oval-shaped bites per pack (30 g each bite), 12 packs in a case for $72. 
"Sound Nutrition Creates Feel Good, Flavorful Snack to Reinvigorate Healthy Eating Movement; ", GlobeNewswire, March 30, 2021, © GlobeNewswire, Inc.
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U.K. JV Invests In British BFY Snacks Business Insane Grain

March 29, 2021: 12:00 AM EST
The joint venture established by U.K. bakery major Warburtons and challenger-brand builder Mission Ventures has invested $344,980 into local healthy snacks business Insane Grain. It is Batch Ventures’ second deal following its investment in British biscuit manufacturer The Artful Baker in February. Insane Grain’s baked snacks are made with “supergrain” sorghum, which is rich in nutrients such as protein, fiber, B vitamins, iron and potassium. Two of London-based Insane Grain’s bagged snacks were recently listed in 70 Sainsbury's stores as part of the retailer's Future Brands initiative.
"Warburtons' Batch Ventures JV invests in snack brand Insane Grain", just-food global news, March 29, 2021, © just-food.com
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Study Finds Brits Are Over-Eating Before Lunch

March 27, 2021: 12:00 AM EST
A recent study by British protein oat bar maker Grenade Reload found that many Britons are eating 1,406 calories in a typical morning – almost all of their daily calorie allowance before lunch. In fact, according to the survey, the tradition of "elevenses" – eating a snack at 11 a.m. – has made a comeback in recent times: 72 percent said they now eat a snack at that time every day. Thirty-eight percent said they prefer biscuits (cookies) with a cup of tea; 36 percent choose packets of crisps (chips); 35 percent choose chocolate, while 15 percent eat a cheese toastie (grilled cheese) as their pre-lunch snack. But a disturbing finding had to do with perceived calories of breakfast items: respondents estimated a full English breakfast (two rashers of bacon, two fried eggs, two sausages, slice of buttered toast and beans) to be 513 calories. In fact, it contains about 950 calories.
Fiona Briggs, "Return of snack attack", Retail Times UK, March 27, 2021, © RetailTimes.co.uk
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Danone Launches Evian+ Flavored Sparkling Waters In U.S.

March 26, 2021: 12:00 AM EST
The Evian+ line is free from sugar, sweeteners, and calories and is available in Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil, and Cucumber & Mint flavors, each containing magnesium and zinc to support normal cognitive function and reduce fatigue. According to the company, "The introduction of a sparkling flavored functional water reflects the importance of adapting to consumer habits."
Rhodri Morgan, "Danone's Evian+ - Product Launch", Just-drinks.com, March 26, 2021, © Just-drinks.com
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Women’s Health Mag Lists 15 Cereals Approved For Vegans

March 26, 2021: 12:00 AM EST
Vegans need to be careful when shopping for breakfast cereals because animal-based ingredients like milk proteins and sweeteners like honey can easily sneak into favorites, A nutritionist warns, for example, that white sugar might also be a no-no because the refining process may use bone char, a non-vegan animal product. And cereals can be fortified with nutrients like vitamin D3 that may be derived from the sheep-based product lanolin. That said, here are a few of the 15 breakfast cereals approved for vegans: Fiber One Original Bran, Bob's Red Mill Muesli Cereal, Purely Elizabeth Ancient Grain Granola, Three Wishes Grain-Free, Plant-Based Honey Cereal, One Degree Cereal Ancient Maize Flakes, Kashi GO Peanut Butter Crunch, McCann's Irish Traditional Steel Cut Oatmeal, and Food For Life Ezekiel 4:9 Organic Sprouted Grain Cereal.
Marissa Miller, "The 15 Best Vegan Cereals To Stock Your Pantry", Women’s Health Magazine , March 26, 2021, © Hearst Magazine Media, Inc.
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Love Grown Foods Debuts Keto-Friendly Granolas

March 25, 2021: 12:00 AM EST
The new keto-friendly granola line from Denver-based maker of plant-based and gluten-free cereals and granolas comes in three gluten-free, low-sugar flavors: Chocolate Cherry Cashew, Maple Cashew Pecan, and Pumpkin Almond Cashew. Love Grown Keto Granolas are made from cashews, pecans, and almonds lightly sweetened with real maple syrup and monk fruit. They range from 150-160 calories per ⅓ cup serving, contain five grams of protein and four to six grams of net carbs. Gluten-free and grain-free, the products will be available at natural/specialty and conventional retailers beginning in the 2nd quarter of 2021.
"Love Grown Foods Announces Launch of New Keto Granola Line", PR Newswire, March 25, 2021, © Cision US Inc
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Post Brands Says Grape-Nuts Famine Is Over

March 25, 2021: 12:00 AM EST
The Lakeville, Minn.--based breakfast cereals company announced it has resumed shipping the cereal at full capacity to stores nationwide following a pandemic-related shortage that sent prices soaring to as much as $110 a box on the online black market. The cereal-maker says it will reimburse eligible consumers who paid jacked-up prices. Consumers who paid $10 or more for a box of Grape-Nuts between Nov. 1, 2020, and March 15, 2021, can submit a receipt for a partial refund of up to $115 to help cover the difference between the amount paid and the suggested retail price. 
Nick Ferraro, "Grape-Nuts shortage is over. Cereal maker to reimburse those who paid big.", St. Paul Pioneer Press (Minnesota), March 25, 2021, © MediaNews Group, Inc.
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Honest Bean Co. Launches Fava Bean Snacks

March 25, 2021: 12:00 AM EST
The U.K. start-up’s new range of fava bean snacks – Chilli & Lemon, Lightly Salted, Sea Salt & Cider Vinegar, and BBQ – are made with British fava beans, targeted at "health-conscious consumers,” and positioned as eco-friendly alternatives to foreign-grown chick peas and hummus. Priced at $4.82 for a 300-gram package, Roasted Fava Bean snacks are made from locally-grown fava beans rich in fiber, protein, and nutrients such as B vitamins, iron, magnesium, phosphorus, and potassium.
Daniel Woolfson, "The Honest Bean Co adds quartet of fava bean snacks", thegrocer.co.uk, March 25, 2021, © William Reed Business Media Ltd
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Brad's Plant Based Partners With Keen Growth Capital

March 25, 2021: 12:00 AM EST
The partnership of the Pipersville, Pa.-based manufacturer of air-dried kale with Keen Growth Capital will take the company to a “new level of leadership” in the snacks market, thanks to Keen’s expertise in “the strategy, support, and development of new products." The company announced the launch in April of three keto-friendly product lines: four Veggie Keto Crisps, five Snackable Salad To Go, and four Veggie Flats. All of the new products are made with whole veggies, nutrient dense, minimally processed, keto-friendly and gluten-free, the company said.
"Brad's Plant Based Announces Keen Growth Capital Partnership And VP Of Sales & Marketing Hire To Accelerate Growth Of Plant-Based Snacks", GlobeNewswire, March 25, 2021, © GlobeNewswire, Inc.
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KP Snacks Names Sustainability Czar

March 25, 2021: 12:00 AM EST
The British (German-owned) snack maker has named Nicola Robinson to the newly created job of head of sustainability, reporting to CEO Mark Thorpe. She will lead KP Snacks’ sustainability agenda, overseeing strategy and initiatives to excel in this area, including packaging materials and formats.
Waqas Qureshi, "KP Snacks creates new head of sustainability role", Packaging News, March 25, 2021, © Metropolis International Group Limited, a member of the Metropolis Group
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Freakin’ Healthy Snacks Expands To U.S., Has Sights On Europe

March 24, 2021: 12:00 AM EST
The U.A.E.-based healthy snacks brand Freakin’ Healthy, launched three years ago, is implementing an international marketing strategy with ecommerce testing in the U.S. and has its sights set on the U.K., Germany, and other global markets. The company sells a range of clean label, free-from, and vegan raw chocolate bars, protein balls, and superfood bars in supermarkets and hypermarkets in the U.A.E, Saudi Arabia, Kuwait, and Bahrain. It plans to release new fruit and nut bars this month. It is testing seven SKUs in U.S., including its protein balls and nut butter bites. The company says the flavor of its protein balls matches the taste profiles enjoyed by Americans, including peanut butter, almond, and coconut. The company is also interested in expanding to China, Singapore, and Qatar.
Guan Yu Lim , "Get your freak on: UAE snack brand Freakin’ Healthy kicks off international expansion and outlines portfolio extension", Food Navigator Asia, March 24, 2021, © William Reed Business Media Ltd
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Abby’s Better Garners $1M In Seed Financing

March 23, 2021: 12:00 AM EST
The Charlotte, N.C.-based maker of clean label nut butter and snacks has raised $1 million in seed funding ahead of a Series A funding launch. NBA player Kevin Love and supermodel Kate Bock also signed on as investors. The company markets a range of nut butters and snack bites containing five or fewer ingredients sweetened with fruits or honey. The products, which are gluten-free, peanut-free, paleo-friendly, and plant-based, are available online and in grocery and big box stores throughout the South, Midwest, and Northeast.
Sam Danley, "Abby’s Better raises $1 million ahead of Series A funding launch", Food Business News, March 23, 2021, © SOSLAND PUBLISHING COMPANY
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Mondelēz Buys Majority Stake In Sports Nutrition Firm Grenade

March 23, 2021: 12:00 AM EST
The Chicago-based snacks company’s investment in the U.K. sports-nutrition business is a step further into the healthier foods segment, but it may prove “problematic.” “Mondelēz is continuing to try to tap into the increased desire among a growing number of consumers to buy better-for-you products,” writes Just-Food editor Andy Coyne, “a trend underway before COVID-19 but which has been exacerbated by a renewed interest in health and wellness linked to the virus.” Mondelēz reportedly paid about $277 million for Grenade, which markets better-for-you snacks, including high-protein, low-sugar bars, shakes, and drinks targeting the physically active. Mondelēz suggests the purchase of a "significant majority interest" in Grenade "enables expansion in broader snacking and fast-growing well-being segments." But some analysts suggest the investment may prove difficult for Mondelēz. Said one observer: "The Grenade branding is likely problematic for [Mondelēz] rather than complementary, especially if they want to build big in the U.S.”
Andy Coyne , "Has Mondelēz boosted health of snacks portfolio with Grenade?", just-food global news, March 23, 2021, © just-food.com
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Pretzels, Inc., Expands Lineup With Nut Butter-Filled Pretzels

March 22, 2021: 12:00 AM EST
The Bluffton, Ind.-based maker of pretzels and other snack products has expanded its product portfolio with almond butter filled pretzels under the Harvest Road brand. Available at select Walmart stores, the new product will also be available as premium private label offerings from numerous retailers. Filled pretzels have been growing in popularity over the last several years: volume was up 17.5 percent in 2020. According to Pretzels, almond butter volume is growing 18.6 percent compared to the total nut butter category growth of 8.5 percent in 2020.
"Pretzels, Inc. Expands Product Line by Introducing Almond Butter Filled Pretzels; New Product exemplifies Pretzels' commitment to innovation", PR Newswire, March 22, 2021, © Cision US Inc
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KP Snacks Cuts Package Sizes To Achieve Sustainability

March 20, 2021: 12:00 AM EST
The U.K. snack company cut Hula Hoop packaging by 23 percent, equal to 11 tons of plastic, and Popchips and Tyrrells packaging by 14 percent, equivalent to 23 and 43 tons respectively. The company noted that it is also investing in new equipment to achieve more efficient packaging of its products. The company says that would cut 142 tons of packaging across Nik Naks, Space Raiders, and Skips. It further plans to save an additional 144 tons of plastic by cutting package sizes for Popchips sharing bags, Hula hoops six-packs, Butterkist, and Hula Hoops Puft. The company has partnered with TerraCycle to create snack packs that can be recycled at any of 500 drop-off locations across the U.K.
Jasper Hart, "KP Snacks announces slew of packaging reductions across products", Better Retailing, March 20, 2021, © Newtrade Media Limited
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Elavi Debuts Multi-Collagen Snack Bar

March 19, 2021: 12:00 AM EST
The San Francisco start-up Elavi is introducing a multi-collagen snack bar containing marine and bovine collagen peptides, previously available only as powders or pills. According to the company, the combination offers a variety of health and beauty benefits. The plant protein bars are formulated with sustainably sourced wild marine collagen that has been linked to stronger skin, hair, nails and connective tissue. Collagen continues to gain traction in new product launches. Nestle’s recent acquisition of Vital Proteins underscores the market opportunity for collagen-based food and drink. Elavi’s products are available online, in local retailers in San Francisco. and at Erewhon stores in Los Angeles. Amazon.com recently invited Elavi to join its emerging brands program.
Monica Watrous, "Multi-collagen — the next big thing in functional ingredients?", Food Business News, March 19, 2021, © SOSLAND PUBLISHING COMPANY
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University In Peru Develops Variety Of Purple Corn For Popcorn

March 19, 2021: 12:00 AM EST
Scientists at the Peruvian Universidad Nacional Agraria La Molina (UNALM), using traditional genetic improvement technology and modern double haploids (DH) technology, have developed a new variety of purple corn for popcorn that offers nutraceutical properties. Corn is rich in starch, carbohydrates, proteins, fibers, and vitamins, and purple corn adds anthocyanins with antioxidant properties. Anthocyanins are said to help lower blood pressure, contribute to the treatment of diabetes and obesity, and help prevent cardiovascular disease. Scientists at the university are conducting tests of the hybrid purple corn kernels to determine its suitability for popcorn, i.e., how much it bursts, its color, its performance, and other positive characteristics. 
"Peru : UNALM makes purple corn popcorn rich in antioxidants", Tridge, March 19, 2021, © Tridge
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Bob's Red Mill Intros Instant Oatmeal Packets

March 18, 2021: 12:00 AM EST
The Milwaukie, Ore.-based producer of whole grain food products is building on its success with oatmeal cups and hot cereals with the introduction  of gluten-free single-serve instant oatmeal packets in Brown Sugar & Maple, Apple Pieces & Cinnamon, and Classic flavors. The company claims the new products offer a cleaner nutritional panel and lower sugar content than top competitors. Made with Bob's whole grain oats and flaxseed meal, the just-add-water packets contain fiber, protein, and omega-3 fatty acids along with a few other simple ingredients. A package (SRP $4.99) contains eight single-serving packets that are GFCO certified, kosher, and Non-GMO Project Verified, 
"Bob's Red Mill Launches Instant Oatmeal Packets For Breakfast", The Shelby Report, March 18, 2021, © The Shelby Report
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Israel Approves BioHarvest Sciences’ Request To Add Resveratrol To Snack Bars

March 18, 2021: 12:00 AM EST
The Ministry of Health in Israel has approved the Canadian snack company’s (Vancouver, B.C.) request to include the Vinea (piceid resveratrol) proprietary red grape cell product in a health snack bar, the first approval for piceid resveratrol as a functional food in Israel. The snack bar will be launched in Israel in Q2/2021, and early in 2022 in the U.S. Vinea is already considered both a functional food and a dietary supplement in the U.S.; the company's overall forecast for U.S. sales of the Vinea dietary supplement will be updated soon after the U.S. launch of Vinea in May 2021. Through its BioFarming technology, BioHarvest can produce piceid resveratrol at industrial scale in a way that is non-GMO, maintains the natural structure of the compound, and has superior solubility, bioavailability, and efficacy versus other forms of resveratrol.
"BioHarvest Sciences Inc. Receives Approval from Israel's Ministry of Health to Include Vinea in a Health Snack Bar", Barron’s, March 18, 2021, © Dow Jones & Company, Inc
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HipPeas Adds Company Ecommerce Channel To Its Marketing Strategy

March 18, 2021: 12:00 AM EST
The Los Angeles-based organic chickpea snacks company has expanded its marketing beyond brick-and-mortar and Amazon.com retail to a new ecommerce site. While continuing to be sold at 50,000 retail locations nationwide, the direct-to-consumer platform will “take advantage of the growing market for plant-based ecommerce delivery options,” the company said. The online store will initially deliver the brand's puffed snacks directly to consumers followed by the brand's newest addition, Tortilla Chips. HipPeas products include Vegan White Cheddar, Nacho Vibes, Bohemian Barbecue, Sriracha Sunshine and Himalayan Happiness. Organic Tortilla Chips will also be available for purchase in Straight Up Sea Salt, Rockin' Ranch, and Jalapeño Vegan Cheddar flavors.
"HipPeas is Spreading the Peas & Love with the Launch of New Ecommerce Site", PR Newswire, March 18, 2021, © Cision US Inc
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Eat Real To Relaunch In Effort To Produce Less Salty Snacks

March 17, 2021: 12:00 AM EST
The U.K.-based healthier snacking brand is relaunching with a new look and flavors in a bid to be a “fully non-HFSS” (high in fat, sugar or salt) brand. Two new flavors of its Hummus Chips  – Sea Salt & Balsamic Vinegar, and Barbecue – will roll out alongside reformulations. Its Sea Salt and Tomato & Basil Hummus Chips will be reformulated, reducing their salt content by more than half. The brand will get a packaging makeover this summer designed to “highlight the brand’s use of real, natural ingredients” alongside a slew of new launches and recipe changes.
Daniel Woolfson, "New Product Development: Eat Real gets major overhaul in push to be ‘fully non-HFSS’", The Grocer UK, March 17, 2021, © William Reed Business Media Ltd
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