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Rhythm Superfoods Extends Plant-Based Snack Range

February 6, 2022: 12:00 AM EST
The Austin-based brand is showcasing its new Mushroom Crisps at the Winter Fancy Food Show this February in Las Vegas. The product launched nationally last fall at Kroger and Sprouts in two flavors: Sea Salt and Fire Roasted. The brand uses brown and white button mushrooms, crisped at a low temperature, to produce a umami flavor. They are non-GMO certified, gluten-free certified and Vegan-certified and contain Vitamins D, B2, B3 and B5 as well as Folic Acid and fiber. The Mushroom Crisps are available in a 2 oz bag. The company will also show their Cauliflower Bites, Broccoli Bites, Watermelon Slices, Kale Chips, Beet Chips, and Carrot Sticks.
Sarah Alexander, "Rhythm Superfoods Showcases New Mushroom Crisps At The Winter Fancy Food Show", Specialty Food Association , February 06, 2022, © Specialty Food Association, Inc.
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New Line Of Vegan And Non-GMO Pretzels Launched By Stellar Snacks

February 5, 2022: 12:00 AM EST
Stellar Snacks’ vegan, non-GMO, no-MSG pretzels are available in four flavors - Bold & Herby, seasoned with Roasted Garlic, Onion and Monk Fruit; Simply Stellar, with Sea Salt; Maui Monk, with Monk Fruit; and Sweet & Sparky, with Spicy Buffalo Seasoning and Monk Fruit. The Stella Braids are seasoned with salt imported from Italy, sweetened by monk fruit and baked with vegan butter. The products are available nationwide this month at Cost Plus World Market, Central Market in Texas, Whole Foods in Florida, Mariano’s in Chicago and Ralph’s in Los Angeles.
"Stellar Snacks Launches Your New Favorite Vegan, Non-GMO Project Verified Seasoned Pretzels", Specialty Food Association , February 05, 2022, © Specialty Food Association, Inc.
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Rule Breaker Snacks® Hits $100,000 Crowdfunding Level

February 4, 2022: 12:00 AM EST
The vegan, gluten-free, non-GMO, allergy-friendly, kosher, nut-free, snacks brand continues to seek investors after exceeding $100,000 in its first equity crowdfunding campaign on Republic. It aims to raise over $1 million. Chickpeas are the products’ main ingredient, which are available in both singles and bite formats. The company was founded by health journalist and health coach Nancy Kalish, and the snacks are available online and in over 3,500 physical locations in the U.S. The funding will support sales and marketing initiatives, distribution expansion nationally and internationally, and product innovation.
"Rule Breaker Snacks Reaches 100K Milestone In Equity Crowdfunding Campaign", EIN Presswire , February 04, 2022, © EIN Presswire - Everyone's Internet News Presswire™
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EnviroKidz Unveils New Kids Cereal

February 4, 2022: 12:00 AM EST
The Nature’s Path Foods subsidiary has introduced Rhino Rolls, a gluten-free and organic cereal made with whole oat and rice flour, sweetened with organic cane sugar and sprinkled with cinnamon and vanilla. It contains no artificial flavors, colors or preservatives, and each serving has 18g of whole grains. The products can be bought on Amazon as well as in retailers like Whole Foods Market, Kroger and Sprouts.
Sarah Straughn, "Nature’s Path launches new children’s cereal", Food Business News, February 04, 2022, © SOSLAND PUBLISHING COMPANY
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New Keto Cereal Brand, Incredi-Bowl, Available In Three Childhood-Inspired Flavors

February 3, 2022: 12:00 AM EST
Incredi-Bowl has launched in three varieties - Chocolate Crunch, Frosted Flakes and Honey Nut Hoops. The products are low in sugar, high in protein, keto-friendly and grain-free. Each serving provides at least 15g of protein, 7g net carbs, 2g total sugars and 8-9g total fat. The products are through the company’s website, other e-commerce retailers, and in grocery stores. 
"The Incredible Incredi-Bowl: The New Keto-Friendly Cereal Here To Save The Day", PR Newswire, February 03, 2022, © Cision US Inc.
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Mary’s Gone Crackers Extends Its Gluten-Free Offerings

February 2, 2022: 12:00 AM EST
Organic, gluten free and non-GMO cracker-maker Mary’s Gone Crackers has launched a new line of sweet treats, Mary's Gone Kookies Graham-style Snacks, in Sprouts and other outlets. The product comes in three flavors: Honey, Chocolate and Cinnamon. They should be on the shelves this quarter. The low-sugar, low-calorie Kookies add to the brand’s portfolio of Original, Super Seed and Real Thin Crackers. The company was established in 2004 and is based in Reno, Nevada.
"Mary's Gone Crackers Introduces Mary's Gone Kookies and Expands Their Iconic Gluten-Free Brand", PR Newswire, February 02, 2022, © Cision US Inc.
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BRB Popcorn Chips Launches In Four Flavours

February 2, 2022: 12:00 AM EST
Indian company BRB Chips is debuting BRB Popcorn Chips for snacking at home and away, including in cinemas. The range has four flavors - Golden Butter, Salted Caramel, Salsa and Cheese & Olive – and can be purchased on the company's website and at Amazon, as well as offline and online at the 24x7 convenience platform, The New Shop. Co-founder and CEO, Anuj Krishan, said “popcorn chips are the latest result of our product development engine, and we are extremely excited to bring this new product to the market.” The Popcorn Chips are healthier than traditional chips and are made using European popping technology rather than frying or baking. They are gluten-free, cholesterol- and trans-fat-free, and contain no preservatives or artificial flavors. BRB plans to invest around US$2 million in the coming months on marketing, additional capacity, and expanding distribution. The new product adds to the brand’s Popped Potato Chips, which is aimed at the country’s Gen-Z demographic that is transitioning from traditional and ethnic snacks.
"BRB Chips Unveils New Snacking Product 'BRB Popcorn Chips'", Indian Retailer , February 02, 2022, © Franchise India Holdings Ltd
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Good Source Snacks® Ancient Grains Addresses Hot Trends

February 1, 2022: 12:00 AM EST
The new Good Source Snacks Ancient Grains line contains grains in heart-healthy chocolate and superfoods. It is also low in sugar and calories and brings portion control and functional benefits. There are three flavors - Quinoa Crunch, Hemp Hearts and Simply Seeds – and each is all-natural, non-GMO, gluten-free and Fair Trade. John Byrnes, Founder and CEO, says the company is “in this for the long-term mission to help consumers 'Get Healthy, Stay Healthy and Enjoy Life.”
"Good Source Foods® Continues to Innovate with Expansion of Healthy Snack Line", PR Newswire, February 01, 2022, © Cision US Inc
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Nestlé Extends Its Non-HFSS Range With SHREDDIES® The Honey One

February 1, 2022: 12:00 AM EST
Nestlé Cereals’ new variant brings to 24 the company’s non-HFSS Nestlé Cereals brands and follows an announcement from the business that it has so far removed nearly 60 million teaspoons of sugar since 2003, and 3 million teaspoons of salt. 
"Nestlé Cereals unveils Shreddies The Honey One", conveniencestore.co.uk, February 01, 2022, © William Reed Ltd
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Granola Brand Purely Elizabeth Completes Series B Financing

January 31, 2022: 12:00 AM EST
New financing of $50 million will support innovation, a new category launch and efforts to build the core business and capacity in Boulder, Colo. The financing round includes the new SEMCAP Food & Nutrition division, Swander Pace Capital and Fresh Del Monte. The company’s founder and the investors see strong opportunities to expand its distribution network of over 15,000 retailers, building on a CAGR of over 50% for the past six years. It adds that it was a gamble to include ingredients like chia seeds when it set out over a decade ago, but it has paid off. For sweetener it uses coconut sugar, which retains nutrients such including potassium, magnesium, zinc, iron and B vitamins. The granola products have ancient grains, like amaranth and quinoa. 
Mary Ellen Shoup, "Purely Elizabeth closes $50m Series B funding round: 'There's an opportunity to double distribution'", FoodNavigator-USA.com, January 31, 2022, © William Reed Ltd
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Pandemic Changed UK Consumers’ Relationship With Breakfast Cereals

January 29, 2022: 12:00 AM EST
In a long article, the authors look at how lockdowns changed our relationship with breakfast. With breakfast eaten by 98 per cent of the U.K. population, according to Kantar, healthy breakfast options represent a massive opportunity. Although more people were eating breakfast at home during the pandemic, the meal was often taken later, and some consumers were cooking it rather than turning to cereals. The U.K. cereals category is dominated by the big brands. Darryl Burgess from Weetabix says they are backing their big brands this year and looking to bring in innovation after the successful launch of Weetabix Melts. It’s also reviewing pack sizes to optimize them for convenience retailers and the impulse channel. Another issue driving Weetabix’s innovation and communication efforts is impending HFSS legislation and the impact it will have on consumer preferences and expectations. All Weetabix-branded products, including its more indulgent options, are already HFSS compliant, and as a ban on HFSS promotions arrives, Weetabix wants to be sure retailers are ready to direct shoppers to healthy options.
Swati Rana, "The 2022 big breakfast opportunity for healthy sales", Asian Trader, January 29, 2022, © ASIAN TRADE PUBLICATIONS LIMITED/GARAVI GUJARAT PUBLICATIONS LIMITED
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TagZ Foods Focuses On Healthier Options, Attracts Investment

January 28, 2022: 12:00 AM EST
Indian startup TagZ Foods is aiming to expand internationally. Launched in 2019 and based in Bengaluru, it targets urban Gen Z consumers by offering healthier snacks. It launched with popped potato chips with 50 per cent less fat than fried chips, in two ranges: classic Indian flavours like Masala and Cream Onion; and international bar snacks, like Beer n Barbeque and Italian Wine n Cheese. The ranges contain no cholesterol, trans-fat, artificial colors, preservatives, palm oil or gluten. It recently launched a range of international gourmet dips, and it sells its products on its website, around 30 other online stores and in more than 2,000 physical stores nationwide. It identifies Pringles and KETTLE as its primary competitors in the premium potato chips category, and Cornitos and Doritos in the nachos category. It has raised close to $1 million from several investors. Most recently, it raised an undisclosed amount from Ashneer Grover of BharatPe and Namita Thapar, Executive Director of Emcure Pharmaceuticals. Ashneer Grover invested in the company on Shark Tank India, and Namita Thapar, another shark on the show, invested after the show was filmed. 
"Shark Namita Thapar Ashneer Grover Invests Undisclosed Amount In TagZ Foods", Business World, January 28, 2022, © BW BWDISRUPT
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Japanese Consumers Are Warming To Bug-Based Snacks

January 27, 2022: 12:00 AM EST
With growing demand among Japanese for bugs as food and a source of protein as well as nutritional and environmental benefits, the snacks category is looking at opportunities for marketing packets of insects on a mass scale. Today, specialist shops in the country sell options that contain a range of insects, but distribution is expected to expand. Crickets are a popular insect option with a long tradition as food in Japan, and Gryllus Co. is one food technology company, set up in 2019, to look at how best to incorporate them in foodstuffs. They are high in dietary fiber and vitamins, as well as calcium, magnesium, zinc and iron. A vending machine in the city of Kumamoto sells cooked insects like beetles, crickets and insect pupae as snacks, some coated in chocolate. 
"Japan: Why are bugs becoming big business in Japan?", Deutsche Welle (DW), January 27, 2022, © Deutsche Welle (DW)
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TSUMo Snacks Receives $4 Million In Seed Funding

January 27, 2022: 12:00 AM EST
TSUMo Snacks, a snacks brand that makes tortilla chips and cheese puffs infused with 10mg of THC per bag, raised $4 million seed funding led by a Casa Verde, a Los Angeles venture capital firm co-founded by Snoop Dogg. The snacks company is aiming to provide a product that stands out against a THC edibles market that typically offers chocolates, lozenges and gummies. TSUMo officially launched in September last year and sells its snacks in five flavors from Californian dispensaries. The products are currently in one-serving packs, but the company will debut multi-serving bags in February and will use the investment for product innovation.
Keerthi Vedantam, "Snoop Dogg’s Cannabis VC Firm Sparks Savory Edible Brand With $4 Million", Dot.LA, January 27, 2022, © Dot.LA
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Arnold Palmer Brand Brings Its Products To The Snacks Category

January 25, 2022: 12:00 AM EST
A brand named after legendary golfer Arnold Palmer is launching a range of premium snacks in February 2022 aimed at golfers and non-golfers alike looking for a healthier option. Four products make up the line: Protein Nut Blend, Healthy Heart Blend, Grille Room Mix - Sweet and Salty, and Grille Room Mix - Santa Fe Spiced. All come in 2-ounce single-serve packs and larger stand-up packs. Edward Kelly, Jr., President of Arnold Palmer Snacks, said the brand is leveraging the traits of the golfer, such as quality, creativity, fun, energy and inspiration. 
"Arnold Palmer Brand Enters Snacking Category", Globe Newswire , January 25, 2022, © GlobeNewswire, Inc
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Seven Nascent Brands Form New Alliance To Limit Sugar Consumption

January 24, 2022: 12:00 AM EST
The Alliance to Control Excessive Sugar is a joint project from seven emerging brands: Enlightened, HighKey, Koia, Lemon Perfect, Olipop, Super Coffee and Three Wishes. ACES is looking for other brands to join, to help its mission to encourage consumers to choose products containing zero-calorie sweeteners, like stevia and monk fruit. The ACES chair, Jimmy DeCicco, Super Coffee’s CEO, says that aim is to convince consumers that low-sugar food and beverages don’t necessarily have to be low in taste too. The coalition claims to have removed 34 million pounds of sugar from products, but that’s just a small fraction of the 84 billion pounds consumed by Americans in 2021. Consumers can apply for product discounts and suggest brands that might want to join. One of the brands, HighKey from Orlando, Fla., manufactures low-carb cookies, cereal and baking mixes, and Three Wishes from New York makes grain-free ready-to-eat cereal.
Monica Watrous, "Emerging brands form alliance to reduce sugar consumption", Food Business News, January 24, 2022, © SOSLAND PUBLISHING COMPANY
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Not A Trace Makes Allergen-Free Snacks And Crackers For Coles In Australia

January 24, 2022: 12:00 AM EST
Coles, the Australian supermarket chain, awarded A$400,000 to Melbourne-based and family-run Not A Trace to make allergen-free products for the ‘Coles I am free from’ range. Not A Trace said the grant, which comes from the Coles Nurture Fund grant, will help “bring to life an array of new savoury snacks and crackers.” Coles expanded its range of health foods range last year and integrated gluten-free options for cereals and other categories.
Rakshnna Pattabiraman, "Melbourne family business launches allergen-free range in Coles", Inside FMCG, January 24, 2022, © Octomedia Pty Ltd
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Brits Are Moving To Healthier Cereal Choices, Away From Products High In Sugar

January 22, 2022: 12:00 AM EST
A lockdown boom for cereal sales during the pandemic has come to an end, according to Kantar data, but a possibly more serious and enduring challenge is looming for sugary cereals – restrictions on the promotion of HFSS products. Kellogg’s has revamped it Oatibix range to highlight its nutritional benefits. For non-HFSS Weetabix, nothing is changing but it is reformulating its kids' cereal portfolio with all but one of the five bestsellers becoming non-HFSS this year. BY the end of 2022, some Nestlé cereals will contain as much as 16% less sugar and half the salt. Eat Natural is using ingredients like dried fruit and honey to provide much of the sweetness, but some sugar is retained. HFSS is not the only health focus for shoppers in the U.K. ‘Natural and wholesome’ was the only cereal segment to see growth in the past year, benefiting brands like Naturya, which last month added products to its functional breakfast range in December. Alpen launched high-fiber Oat Blend bars last fall and Kellogg's added three high-fiber non-HFSS products to the Wheats line. Another segment that did well out of the pandemic was 'quick eats' but has seen sales plunge. 
Megan Tatum, "A spoon less of sugar: cereals including on the go category report 2022", The Grocer, January 22, 2022, © William Reed Business Media Ltd
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Alpina Productos Alimenticios From Colombia Unveils Dried Cheese Snacks

January 21, 2022: 12:00 AM EST
EnWave Corporation announced that Alpina, which was EnWave’s licensed partner, has launched Alpina Snacks, a dried cheese snack range, in Colombia. Alpina has an exclusive license to use EnWave's Radiant Energy Vacuum dehydration technology in the country. Alpina Snacks is targeting consumers in the region seeking heathier snack and clean labels. The range contains 100% dehydrated cheese, in three variants: Dutch (Edam), Parmesan and Sopó. Alpina will use its existing distribution channels - specialty health, airports, online and traditional grocery retail. EnWave has signed 49 royalty-bearing license agreements for the REV™ technology.
"Major Colombian Dairy Company, Alpina, Launches REV,, Dried Cheese Snacks Nationwide in Colombia", GlobeNewswire, January 21, 2022, © GlobeNewswire, Inc.
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Magic Spoon Wants To Deliver Grown-Up Cereals

January 21, 2022: 12:00 AM EST
The brand is seeking to bring consumers’ childhood flavor classics to healthy adult cereals. The company is launching two new flavors: Honey Graham and Oatmeal Cookie. The former evokes graham cracker snacks - a sweet and mild flavor with 5 grams of net carbs and 14 grams of protein – and the latter is an adult take on cookies and milk, with 4 grams of net carbs and 14 grams of protein. Both are limited edition, and neither have artificial ingredients. Magic Spoon is not yet available in stores but can be bought online via a subscription.
Kate Hagan Gallup, "Magic Spoon's New Flavors Are Perfect For Cookie Lovers", Mashed.com, January 21, 2022, © Static Media
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Ingredients Are Key To Healthier Snack Sales This Year

January 20, 2022: 12:00 AM EST
According to conveniencestore.co.uk, snacking is a potentially important category for store owners to exploit, buoyed by several market trends. Demand for convenient snacks is returning as the pandemic unwinds, but consumers are looking for brands that will help them snack more healthily, even if it means they must pay a bit more. This is particularly true at this time of the year, as they seek options that can help them achieve 2022 goals. A major function consumers seek is weight loss, but with a sustainable diet. Stores can help by signposting products that are high in protein. Consumers are also looking for an energy boost, especially in the context of getting fitter, and are increasingly interested in gut health. Plant-based options are another major attraction, with January becoming Veganuary. Research found that trying vegan changed the eating habits of most, with almost three in 10 staying on a vegan diet. 
"Why a focus on ingredients is key to successfully grow healthy snacks in 2022", conveniencestore.co.uk, January 20, 2022, via KIND Snacks, © William Reed Business Media Ltd
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Plant&Co. Announces Expansion In The Distribution Of Holy Crap Cereals

January 20, 2022: 12:00 AM EST
The health and wellness company, which focuses on plant-based foods, has announced it is extending distribution of its Holy Crap breakfast cereal to Fortinos, an Ontario supermarket chain with 23 stores, owned by Loblaw. The brand’s sales have been growing strongly - 38% in the second half of 2021 and 45% in the fourth quarter versus the previous quarter. The brand offers five variants - Apple Cinnamon, Natural (Skinny B), Blueberry Apple, Maple + Gluten-Free Oats, and Mango Coconut. All contain certified organic, non-GMO, kosher and gluten-free ingredients, and are free from major allergens.
"Plant&Co's HolyCrap(TM) Expands into 23 Fortinos Locations Across Ontario as Cereal Division Business Plan Delivers +38% Growth H2'2021", Newsfile Corp. , January 20, 2022, © Newsfile Corp.
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Paulig Snaps Up Spanish Tex Mex Snacks Brand

January 19, 2022: 12:00 AM EST
Liven’s European Tex Mex and snacking business, based in Spain, has been acquired by Paulig. The deal is expected to strengthen the two companies’ position to grow the Tex Mex and snacking categories in Western Europe. Both companies are family-owned. Paulig’s products are available in 70 countries. Liven is a Catalan company that manufactures snacks, microwave popcorn, tortillas and tex-mex products, for itself and private labels. Its specialty snacks are made from corn, vegetables, grains and pulses.
"Paulig acquires Liven, an innovative Spanish based snacks company to accelerate growth in Tex Mex and snacking categories", Paulig Group, January 19, 2022, © Paulig Group
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Kellogg’s Launches Special K® Brown Sugar Cinnamon

January 19, 2022: 12:00 AM EST
Each serving of the new Special K® Brown Sugar Cinnamon contains 100% of the daily value of 10 essential vitamins and minerals: Zinc, Vitamin B6, Vitamin B12, Vitamin E, Iron, Thiamine, Riboflavin, Pantothenic Acid, Niacin and Folate. The flakes are made with whole grains. The nationwide launch this month includes a 12.5-ounce box at $4.19. The 18.3-ounce box will retail at  $5.29.
"Doing What's Delicious Just Got A Nutritious Upgrade Thanks To New Kellogg's® Special K® Brown Sugar Cinnamon", KELLOGG , January 19, 2022, © KELLOGG CO.
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Peel + Pour Popcorn Cups Is Opopop’s Newest Product

January 19, 2022: 12:00 AM EST
Opopop Popcorn has launched Peel + Pour Popcorn Cups in a reusable silicone microwave bowl. They can be bought online and come in four flavors: Salty Caramel, Like Buddahh, Vanilla Vanilla, and Lightly Salted. The brand, which debuted last year, has expanded distribution to include Foxtrot Markets, Nordstrom, and williams-sonoma.com. 
"Opopop, Creator of Flavor Wrapped™ Popcorn Kernels, Debuts Peel + Pour Popcorn Cups", PRNewswire, January 19, 2022, © Cision US Inc.
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New Poll Finds Americans Just want To Snack

January 18, 2022: 12:00 AM EST
A recent OnePoll survey highlighted the relationship U.S. consumers have with snacks. Over 60% say they prioritize nutrition over taste when choosing healthy snacks, but 56% admit that they find it difficult to choose them over less healthy options. Snack cravings are strong, with four in 10 starting to get them by mid-afternoon. Nearly 70% would prefer to snack through the day than eat large meals, but two-thirds feel guilty if they do. When asked what appeals to them most about snacking, half said it was to calm cravings, 40% just like the taste, and almost the same percentage highlight the convenience. A third of respondents buy in bulk in case they run out, and many hide them rather than share. 
"Most Americans would rather snack all day than have full meals", Yahoo! News, January 18, 2022, via SWNS, © Yahoo!
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Boxgreen Has A Social Slant On Plant-Based Snack Boxes

January 17, 2022: 12:00 AM EST
The Singapore social enterprise sells plant-based boxes of snacks that are nut- and gluten-free, and vegan. Each box is packed by prison inmates in partnership with the Yellow Ribbon Project, which aims to help prisoners improve their skills and become more employable. It trains and employs over 50 ex-inmates as well as other vulnerable people, including refugees, single mothers, people with special needs and drug addicts. 
Zi Shan Kow, "S'pore social enterprise Boxgreen selling plant-based healthy snacks packed by inmates", Mothership.sg, January 17, 2022, © Mothership
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Hormel Foods Rolls Out Upgrade For Planters

January 15, 2022: 12:00 AM EST
The peanut brand, acquired by Hormel Foods, has re-branded with a new logo and packaging, which includes a new "plant-based protein" seal, endorsed by the iconic Mr. Peanut character. The new owners want to turn around the fortunes of a brand that cost $3.3 billion from Kraft Heinz Co. in June 2021, but which has faltered despite fitting into consumer trends such as increased snacking and protein-rich eating. Hormel says it has big ambitions for the brand by extending beyond the nut aisle. The Corn Nuts brand was a part of the acquisition and is also getting strong support, which has already started to pay off. 
Brooks Johnson, "Hormel goes nuts for Mr. Peanut: 'We see ourselves ... as a protein company'", Star Tribune , January 15, 2022, © Star Tribune
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The Once Again Nut Butter Brand Pushed Into The Snack Aisle

January 14, 2022: 12:00 AM EST
available in peanut butter and sunflower seed butter varieties. The snacks are single-serve and on-the-go products, gluten-free and certified organic, made with organic sorghum flour, oat flour and cassava flour. They use palm oil certified by Roundtable on Sustainable Palm Oil as well as sustainably sourced cane sugar and will appear on retailers’ shelves in March. 
Sam Danley, "Once Again launches graham cracker sandwiches", Baking Business, January 14, 2022, © SOSLAND PUBLISHING COMPANY
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Scottish Snack Brand Based on Seaweed Focused On Growth

January 13, 2022: 12:00 AM EST
Seaweed snack brand, Shore, based in Wick, Scotland, has been operating for some five years, and recently launched a new range of plant-based foods. An overall goal is the promotion of a viable edible seaweed sector in Scotland based on sustainability, beneficial to the coast and supporting local communities. Co-founders Peter Elbourne and Keith Paterson point to the fact that  seaweed needs no intervention to grow and absorbs carbon dioxide. Harvesting seaweed in Scotland has a long tradition, but kelp has recently been given ‘superfood’ status, with nutrition benefits like prebiotic fiber, protein, magnesium antioxidants and iodine, and it is low-fat. The 17 different types of seaweed Shore harvests are hand-picked from the shore before being washed and dried. As well as the chips, seaweed is also used in pestos and tapenades, and as ingredients for food and drinks manufacturers. Elbourne and Paterson say they have retained the umami flavor of the kelp without any fishiness. The chips can be found online and at branches of the Coop and Sainsbury’s supermarkets, as well as in health stores and farm shops in the U.K.
Ilona Amos, "Scottish firm creates green and guilt-free vegan snacks from seaweed", Scotsman, January 13, 2022, © JPIMedia Publishing Ltd
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New Campaign From ParmCrisps® Aimed at Raising Awareness Of Better-For-You Snacking

January 13, 2022: 12:00 AM EST
The “Unsinfully Good” marketing campaign from the artisan-crafted crunchy cheese crisp brand is designed to make consumers more aware of the brand as a player in the better-for-you snack category. It will feature across multiple channels, including TV, streaming services, and social and digital ads. The campaign kicks off next month at the Fashion Show Mall in Las Vegas, where visitors can be photographed as a "ParmCrisps® Angel" next to mural painted by a local artist. Tracy Garbowski, Vice President of Marketing, says the brand aims to remind consumers that snacking isn't sinful when it’s ParmCrisps they are snacking on, and will highlight the brand’s nutritional benefits, such as high protein, low carb content, gluten-free and zero sugar.
"ParmCrisps® Launches New "Unsinfully Good" Brand Campaign", PR Newswire, January 13, 2022, © Cision US Inc.
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Startup Chicery Raises The Profile Of Chickpeas As A Nutritional Snack

January 13, 2022: 12:00 AM EST
Thomas Cantaro from Switzerland sees chickpeas as the perfect base for healthy snacking products from his startup brand, Chichery. The chickpeas are dry-roasted and spiced, are nut- and gluten-free and suitable for vegans. Cantaro calls the snacks a “real superfood”, containing some 24% plant protein as well as several micronutrients. So far self-financed, Cantaro does not rule out future external financing. The snacks appear in several online stores in the country and come in four flavors: Sea Salt, Sweet Chili, Sweet Sesame and Dark Chocolate, with plans to extend that 12 and to move into new retailers and countries. 
Von Stefan Mair und Sira Huwiler-Flamm , "Startup Chichery; Chickpeas as a super snack", Handelszeitung (English), January 13, 2022, © Ringier Axel Springer Schweiz AG
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Quevos Vindicating And Building On Shark Tank Investment

January 13, 2022: 12:00 AM EST
Introducing its snack chips based on egg whites, Chicago-based Quevos gained a $200,000 investment on Shark tank in 2021 from the founder of KIND Snacks, Daniel Lubetzky, who then injected a further $1.35 million. In return, the startup doubled sales in 2021 to $2 million as distribution expanded to retailers including GNC, Vitamin Shoppe, Whole Foods and Wegman's, and has so far raised $3.6 million in seed funding, to support the company’s big push in retail this year. 
Jim Dallke, "Why the founder of KIND Snacks doubled down on his Quevos investment after Shark Tank", Chicago Business Journal (Chicago, IL), January 13, 2022, © American City Business Journals
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Upmarket UK Crisp Brand Aims To Double Sales This Financial Year

January 13, 2022: 12:00 AM EST
The Two Farmers crisp brand, based in Herefordshire, currently makes around 20,000 packets of crisps each day, from locally sourced ingredients and using compostable packaging made from plant cellulose. It says it is on track to more than double sales to £2 million in the year to August 2022. The brand offers five flavors: light salted, salt and cider vinegar, lightly salted, Hereford hop cheese and onion, Hereford bullshot, and Herefordshire sausage and mustard. It is launching a sixth flavor soon. The brand’s sustainability credentials have attracted prestige retailers like Selfridges, Fortnum & Mason and Harvey Nicholls. It is the exclusive crisp brand on Eurostar, is supplied to the London and Dublin offices of Google and won the Food & Drink Award at Insider’s Made in the Midlands Awards 2021.
Ian Griffin, "Sustainable Crisp Brand On Track To More Than Double Turnover", Insider Media Limited, January 13, 2022, © Newsco Insider Limited
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Oatibix Gets A Makeover In The UK

January 12, 2022: 12:00 AM EST
The sister brand to Weetabix is being relaunched next month, with a new non-HFSS Nutty Crunch cereal to challenge Crunchy Nut from Kellogg's. The relaunch includes new packaging and recipe reformulation for a "crispier and lighter" cereal. Oatibix Nutty Crunch contains honeycomb pieces, caramelized nuts and honey-coated corn flakes. As well as its non-HFSS claims, the brand says it’s a source of fiber. The new green packaging is aimed at stressing the brand’s nutritional credentials. Oatibix sales in the U.K. are less than £10 million versus Weetabix sales of around 15 times that, but Oatibix is aiming for 30% growth by 2023. 
Daniel Woolfson, "Weetabix to relaunch Oatibix - and battle Kellogg's with 'Nutty Crunch' NPD", thegrocer.co.uk, January 12, 2022, © William Reed Business Media Ltd
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New Product Launches Emerge In Hot Cereals But The Category Has Faltering Sales

January 12, 2022: 12:00 AM EST
General Mills is among the companies introducing hot cereals with Big G instant oatmeal in May 2021. Also last year, Los Angeles-based This Saves Lives debuted Kids Oatmeal, providing a full serving of fruits and vegetables as well as being gluten-, peanut-, and dairy-free. Last October, Christopher and Jennifer Jane pitched Proper Good company on Shark Tank and then introduced a pre-cooked and shelf-stable Proper Good Ready Oatmeal, adding two new varieties last month. But some of the incumbents in the category could not repeat the strength of 2020 sales last year. Some of the brands that faltered in 2021 include Quaker Oats, Cream of Wheat and Fruity Dyno-Bites, from the Malt-O-Meal line. Overall, the hot cereal/oatmeal category saw sales dip over 3% in the year to December 26. Private label sales were down 15%.
Jeff Gelski, "General Mills, others warm up to hot cereal category", Food Business News, January 12, 2022, © SOSLAND PUBLISHING COMPANY
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New Dragon Fruit Snack Company Soul Fruit Now Available in Selfridges

January 11, 2022: 12:00 AM EST
In 2021, Soul Fruit launched its dragon fruit snacks. This month, it has made a move into major physical retail through a deal with Selfridges to sell its Dragon Fruit Chips and Soft Dried Dragon Fruit. The vegan and 100% natural snacks also contain a range of vitamins, Omega 3 and 6 fatty acids, and antioxidants. The price point for a 20g pack is £1.79.
Fiona Briggs, "London-based dragon fruit snack brand wins Selfridges’ listing", RetailTimes.co.uk, January 11, 2022, © RetailTimes.co.uk
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Plant-Based Snack Company Spudsy Launches Sweet Potato Fries At Whole Foods Market

January 11, 2022: 12:00 AM EST
Following news that the company had secured a new funding round, Spudsy’s new Sweet Potato Fries are coming to Whole Foods Market nationwide in January 2022. This will be Spudsy’s second product sold by the retailer. Spudsy uses sweet potatoes that might be rejected by consumers because of their size or shape and turns their flour into savory snacks. 
"Spudsy Launches Shelf-Stable Sweet Potato Fry in Whole Foods Market", PR Newswire, January 11, 2022, © Cision US Inc.
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The 56th Big Game Gets A Boost From Wonderful Pistachios

January 10, 2022: 12:00 AM EST
The pistachio-focused California snack company has launched a new campaign aimed at people snacking while watching the Big Game this February. Spectators going to the game can take advantage of discounted transport from Alto, a Los Angeles-based rideshare company, and in-car snacking; those watching at home are invited to enter a social media competition to win an entertainment system. The company says that its snacks are the perfect accompaniment to watching the game, as each ounce contain six grams of plant protein and three grams. The range includes different flavors as well as shell-on and shell-off varieties. 
"Wonderful® Pistachios Launches A Big Game Campaign", PR Newswire, January 10, 2022, © Cision US Inc
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Nutry Nuts From Liverpool, U.K. Receives a £70,000 Loan To Fund Expansion

January 10, 2022: 12:00 AM EST
The company was founded five years ago by Tamas and Mario Niszler, brothers that came from Slovakia. Their aim was to produce nutritional snacks that did not have a high sugar content. Nutry Nuts takes a peanut butter cup to create a protein-rich but low-sugar snack. They are also gluten-free and vegan-friendly. The loan came from NPIF-BFS & MSIF Microfinance, as part of the U.K.’s Northern Powerhouse Investment Fund and will help support two new flavors: dark chocolate and white chocolate.
Neil Hodgson, "Healthy investment to help nutritional snack company with an appetite for expansion", The Business Desk, January 10, 2022, © TheBusinessDesk.com
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Asian Families Want Better, Healthier Snacks For Their Children

January 10, 2022: 12:00 AM EST
As Asia emerges from the COVID-19 pandemic, several food and beverage industry trends are also appearing. One is for healthier products targeted at children. Monic Meldrum, the CEO of the Whole Kids organic snacks brand in Australia, says sales have been strong in its home market and New Zealand, with good growth in Woolworths and Coles, and it has expanded into Aldi. Meldrum says this shows that families want better, healthier, convenience options for their kids, and she is pushing the brand into other Asian markets, including South Korea, Malaysia and Singapore. 
Pearly Neo, "Where’s hot? Three emerging categories to watch for food industry growth in 2022", Food Navigator Asia, January 10, 2022, © William Reed Business Media Ltd
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New Granola From NuTrail Arrives Exclusively In Sam’s Club Stores

January 7, 2022: 12:00 AM EST
Sam’s Club is making room on its shelves for the NuTrail’s latest offering – Birthday Cake Nut Granola mix. It’s gluten- and grain-free, keto-friendly and has no added sugar. It will be sold exclusively in Sam’s Club online and offline stores for 17 weeks. In the mix are pecans and hazelnuts, sunflower and pumpkin seeds, coconut and almonds, sugar-free sprinkles, and a monk fruit sweetener, as well as whey protein for a healthier treat. 
Zachary Russell, "New granola mix lands exclusively at Sam's Club", Store Brands, January 07, 2022, © EnsembleIQ
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Crispy Green Launches A New Air-Dried Fruit Snack

January 6, 2022: 12:00 AM EST
Fairfield, NJ, snacks company Crispy Green has added to its offering with a new product line, Piña Picante air-dried pineapple snacks, made with Costa Rica pineapple and containing no added sugar. The first flavor, Chili Lime, has a bit of heat. The next flavor will be Ginger Lime. The products are available on the company’s own online store and through Amazon. The new line adds to the company’s existing range, the freeze-dried fruit Crispy Fruit products, which can be bought in major grocery stores nationwide.
"Crispy Green Launches Innovative New Snack Line - Piña Picante!", PR Newswire, January 06, 2022, © Cision US Inc.
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SkinnyPop Suggests Snackers Stay Home To Snack During The Pandemic

January 5, 2022: 12:00 AM EST
The popcorn snack brand has launched a campaign to encourage people to keep safe by staying at home, while eating the snacks. The campaign includes a 60-second humorous music video, called “Whole Bag Kinda Night,” influenced by K-pop and launched nationally on New Year’s Eve. The company’s marketing director, Mark Chu, says that it’s trying to move the products from being seen as a “boring, low-calorie popcorn to a snack you absolutely love eating”. The campaign was a result of its own research that found a growing trend in the U.S. of staying in for New Year’s Eve on concerns over the pandemic. 
Natalie Venegas, "SkinnyPop Encourages a 'Whole Bag Kinda Night' Indoors with a Pop-Driven Musical Ad", Adweek, January 05, 2022, © Adweek
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Big G Cereals, Chiquita Bananas and Yoplait Team Up To Promote Simple But Nutritious Breakfasts

January 5, 2022: 12:00 AM EST
The three brands are encouraging consumers to choose balanced, nutritious breakfast options through a joint "Go Bananas for Breakfast!" campaign that says a simple bowl of cereal, yoghurt and banana, costing a little over $1, can be a great, inexpensive and healthy way to start the day.  Teaming these products up delivers three of the five recommended food groups and contains whole grain, calcium, vitamin D and potassium. 
"Go Bananas for Breakfast! Chiquita, General Mills and Yoplait Team Up to Spotlight the Affordability of Good Nutrition", Business Wire, January 05, 2022, © Business Wire
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Organic Granola, A New Addition to the Alter Eco Portfolio

January 5, 2022: 12:00 AM EST
Alter Eco Foods is introducing a new Organic Granola in three flavors: Dark Chocolate, Cashew Butter and Cinnamon Raisin. The products are sweetened by date powder and monk fruit and contain no added sugar. And there is no corn or soy, and no artificial ingredients. They are available through the company’s own site and at Whole Foods, at $7.49 for 8 ounces. All Alter Eco products are Fair Trade, USDA Certified Organic, Climate Neutral Certified and non-GMO.
"Alter Eco Launches Organic, No Sugar Added Granola Made with Thoughtfully-Sourced, Recognizable Ingredients", PR Newswire, January 05, 2022, © Cision US Inc.
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Plant&Co. Pushes Ahead With M&A

January 4, 2022: 12:00 AM EST
Canada-based Plant&Co., which focuses on plant-based foods, announced it had acquired a 51% interest in boutique plant-based snack company LumberHeads Food Co. of Milton, Ontario. The result is a joint venture to grow sales of LumberHeads' Plant-Based Kettle Corn snack foods and extends Plant&Co into the snack food category. The plan is to expand first in Ontario before looking nationally. 
"Plant&Co(TM) Enters the Snack Food Category via Majority Acquisition of LumberHeads Food Co.", Newsfile Corp, January 04, 2022, © Newsfile Corp.
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New Survey Highlights Snacking At Home As A Major Eating Trend

January 4, 2022: 12:00 AM EST
The 10th annual "What's Trending in Nutrition" survey by Pollock Communications and Today's Dietitian spotlights 2022 trends and provides a look back at the last decade, in the eyes of over 1,000 Registered Dietitian Nutritionists (RDNs). One key trend identified is increased snacking as people work from home and seek comfort food. Other trends include the emergence of keto dieting, plant-based eating and options like gluten-free and vegan. They see emerging purchase drivers as immunity support and emotional well-being, and new functional ingredients like CBD and collagen. Attributes that appeal to consumers include convenience, taste, healthy and natural. The Top 10 superfoods are once again headed by fermented foods, but regulars like avocados, seeds and nuts also appear. Popular diet trends for 2022 are expected to include intermittent fasting, ketogenic and clean eating. Top RDN recommendations include more vegetable servings, less highly processed and fast foods, more higher fiber foods, but fewer foods with "added sugars".
"A Decade of Dietitian Insights Forecasts a Future of Food Innovations", PR Newswire, January 04, 2022, © Cision US Inc.
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Kameda Seika Hopes New Exec Can Take Rice Snacks Global

January 2, 2022: 12:00 AM EST
The Tokyo-based maker of crunchy "kaki no tane" rice crackers hopes recently-hired Indian executive Juneja Raj Lekh will take the Japanese snack beyond its borders to the world market. Kaki no tane (literally "persimmon seeds," for the crescent shape) has been around since 1924, with a major enhancement (i.e., peanuts) in 1966. Lekh, 69, was vice president of sales in overseas markets for Rohto Pharmaceutical Co. when he was hired and assigned his mission. Kameda Seika started selling kaki no tane in India in January 2020, changing the name to "Kari-Kari" ("crunchy") though it is still a rice snack with peanuts available in six flavors, including chili garlic and wasabi. Each bag retails for about $1.30. Sales for fiscal 2021 are expected to top $881,000, and the company hopes to surpass that level in fiscal 2022.
"Japanese snack giant taps India-born exec to make rice crackers overseas hit", Mainichi Japan, January 02, 2022, © THE MAINICHI NEWSPAPERS
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Healthier Foods Are A Key Trend For 2022

December 31, 2021: 12:00 AM EST
Thanks to the pandemic, more consumers are avoiding unhealthy snacks, desserts, and sugary drinks, turning instead to healthier foods and snacks. A nutritionist keeping her eye on healthy eating and snacking sees the following trends continuing or emerging in 2022: flavorless water lily seeds loaded with nutrients are a perfect vehicle for added spices; the “omnivore” diet that incorporates  foods from the animal and plant worlds is the basis of what’s known as “flexitarian” eating;  mushrooms with their meat-like texture and taste serve as an authentic swap for meat; the traditional flavors of Southeast Asia, including Vietnam, Singapore and the Philippines continue popular; and lastly, immunity-boosting ingredients from foods like berries, fermented foods, spices (ginger, turmeric, cinnamon), cruciferous vegetables, nuts and seeds, and citrus fruits.
Madelyn Fernstrom, "These will be the biggest healthy food trends in 2022", MSNBC, December 31, 2021, © NBC UNIVERSAL
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