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White’s Oats Brand Expands In U.K. With Booths Country Contract

February 19, 2021: 12:00 AM EST
The Northern Ireland-based porridge and oats cereal brand will soon be available in premium supermarket chain Booths Country, thanks to a newly-secured contract. Booths Country, which operates 28 stores in Northwest England, joins the company’s other major stockists, including Asda, Aldi, Tesco, and Sainsbury’s in Northern Ireland, the Republic of Ireland, and the U.K. The six products now available in Booths supermarkets include Organic Jumbo 750g; Organic Oat Flakes 750g; Toasted Oats Strawberry & Banana 500g; Toasted Oats Apple & Cinnamon 500g; Toatly Oaty Original and Toatly Oaty Apple & Cinnamon.
Claire Cartmill, "Armagh’s White’s Oats secures contract to grow their GB market share", News Letter UK, February 19, 2021, © JPIMedia Publishing Ltd
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Real Food From The Ground Up Adds Two Cauliflower-Based Snacks To Lineup

February 18, 2021: 12:00 AM EST
The Fairfield, N.J.-based plant-based snack specialist’s new additions include Cauliflower Chips – a “cauliflower-based version of the classic potato chip” – in sea salt, salt & vinegar, sour cream & onion, and buffalo flavors, and Cauliflower Snacking Crackers in sea salt and ‘everything’ flavors. Both new snacks have an SRP of $3.99 per 3.5 oz bag. The snacks are vegan, Non-GMO Project Verified, and free from gluten, artificial flavors and colors, and preservatives. They will be available nationwide at retailers and online this year. The company also sells a line of snacks made from butternut squash.
Antonia Garrett Peel, "Real Food From The Ground Up unveils new cauliflower snacks", FoodBev Media, February 18, 2021, © FoodBev Media Ltd.
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Kind Snacks Launches In Australia With Kindness-Focused Promo Campaign

February 18, 2021: 12:00 AM EST
The healthy snack brand founded in 2004 by serial entrepreneur Daniel Lubetzky – it is now owned by confectioner Mars – is launching in Australia with a marketing campaign that features kind Australians as brand ambassadors. The company eschewed celebrities and social media influencers, instead choosing people like the founder of volunteer organization Pets of the Homeless, and a former parish priest who has spent 39 years working to provide meals and education to kids in disadvantaged communities. The campaign reflects Kind's “not-only-for-profit” ethos, and its belief that businesses can play a role in improving things for everyone. Kind hopes to expand from the four people selected for the launch to as many as 500 community-minded Aussies.
Stephanie Palmer-Derrien, "How Daniel Lubetzky grew his snacks brand from a basement to a $5 billion business, and why kindness is key to a new Aussie campaign", Smart Company, February 18, 2021, © Private Media Pty Ltd
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Savory Taste Alliance Touts Benefits Of Yeast-Fortified Snacks

February 18, 2021: 12:00 AM EST
The STA, the PR arm of the European Association for Specialty Yeast Products, is on a mission to boost ‎awareness of yeast extract and provide the U.S. food industry with information about yeast extract as a food ingredient. The organization says naturally-occurring yeast extract is a versatile ingredient that can improve, intensify, and deepen the flavor of both savory and sweet snacks. Other benefits of yeast extract: enrichment of flavor without added salt; it is clean label, made through the autolysis of baker’s, brewer’s or Torula yeast; it is a common household ingredient, familiar to most consumers; it is an animal-free ingredient, perfect for vegetarian or vegan-friendly offerings; it is a healthy source of protein and vitamin B; and its three forms – liquid, paste or powder – make it easy to add another dimension of flavor to snacks. The umami flavor it provides varies from buttery to roasted, grilled, cheesy, or fatty.
Gill Hyslop , "Snacks will get an umami punch – and tick a number of consumer boxes – from the addition of yeast extract", BakeryAndSnacks.com, February 18, 2021, © William Reed Business Media Ltd
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Nature Valley’s New Wrapper Designated As “Store Drop-Off Recyclable”

February 16, 2021: 12:00 AM EST
General Mills’ Minneapolis-based granola product brand has introduced an unpatented plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle, a program for recycling plastic bags, wraps, and films that can't be recycled via curbside recycling bins. The newly packaged Crunchy granola bars will arrive on store shelves this spring, bringing the company closer to its goal of 100 percent recyclable packaging by 2025. According to the company, more than 90 percent of Americans – about 295 million people – live within 10 miles of a Store Drop-Off recycling location. Nature Valley did not patent the wrapper technology, so other food brands are welcome to use it. 
"Nature Valley Launches First-Ever Store Drop-Off Recyclable Snack Bar Wrapper", Business Wire, February 16, 2021, © Business Wire, Inc.
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Celebrity Chefs Concoct Recipes Using Indian Snack Brand Cornitos

February 16, 2021: 12:00 AM EST
The “Cornitos By My Side” promotional campaign that ran on Facebook and Instagram featured videos describing Cornitos-based recipes from 40 celebrity master chefs. The recipes were prepared with products like Nachos, Taco Shells, Tortilla Wraps, and other lines. The recipes included: Tacos Stuffed with Crispy Shiitake Mushrooms; Tacos & Nachos; Indo Mexican Tacos and Wraps with Salad; Tacos with Wild Fig; and Tortilla Milli Fili with Tacos. 
"Cornitos features 40 Indian celebrity chefs in new 'Cornitos By My Side' campaign", exchange4media.com, February 16, 2021, © Adsert Web Solutions Pvt. Ltd.
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Epogee’s Alternative Fat Technology Enables Lower-Calorie BFY Snacks

February 16, 2021: 12:00 AM EST
The Indianapolis-based maker of fat replacement compounds says its alternative fat technology, EPG (esterified propoxylated glycerol) is helping manufacturers produce better-for-you snacks with “dramatically fewer calories.” According to the company, EPG can replace up to 85 percent of the digestible fat in a formulation, allowing formulators to reduce labeled calories, total fat grams, and saturated fat grams by 92 percent for each unit of fat replaced. One snack maker that has applied the new technology is OWN Your Hunger (New York, N.Y.), a keto, vegan, low carb start-up that says it has launched the world’s first line of peanut butter and hazelnut spreads with nearly half the calories.
Gill Hyslop , "Alternative fat technology cuts calories of full-fat snacks in half", BakeryAndSnacks.com, February 16, 2021, © William Reed Business Media Ltd
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Hormel Foods Corp. Buys Planters For $3.35B

February 14, 2021: 12:00 AM EST
The Austin, Minn. food company’s acquisition of the snacking nuts firm is the largest in its 130-year history. Chicago-based Kraft Heinz’s decision to sell represents is a further attempt to shore up a struggling balance sheet. It took a nearly $17 billion write-down in the value of its brands in 2019. The Planters nuts business will bolster Hormel’s portfolio of branded high-margin products, which already includes Skippy peanut butter, Dinty Moore soup, and Justin's nut butters. But Planters snacking nuts products straddle the line between a pure commodity and a value-added product. Commodities tend to be more vulnerable to generic or store-brand competitors.
Kristen Leigh Painter, "Hormel makes its biggest deal ever, buying Planters for $3.3 billion", The (Minneapolis) Star Tribune, February 14, 2021, © Star Tribune
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Entrepreneur Unveils “Climate Friendly” Snacks

February 12, 2021: 12:00 AM EST
Launched at the end of 2020, Julia Collins’ Moonshot crackers are organic, kosher, plant-based, non-GMO, made with no added sugars, and are packaged in carbon neutral boxes displaying messaging about regenerative agriculture and the potential of carbon-fixation. According to Collins, a successful entrepreneur who founded Zume Pizza – in 2018 it was valued at more than $2 billion – “climate friendly” means the company considers everything when making its crackers: the ingredients, the packaging, and even how the snacks are produced. The idea is to “make a delicious snack while being a good steward of the planet.” Moonshot crackers are available in Sourdough Sea Salt, Rosemary Garlic, and Tomato Basil flavors at $6 a box or via subscription.
Eve Turow-Paul, "How One Woman With A Box Of Crackers Aims To Save The Planet", Forbes Media , February 12, 2021, © Forbes Media LLC.
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Grupo Bimbo Buys Minority Stake In Allergy-Friendly Snack Maker

February 12, 2021: 12:00 AM EST
Bimbo Ventures, the venture capital arm of the Mexican baked goods company, has become a minority investor in six-year-old Rule Breaker Snacks, a Brooklyn, N.Y. maker of vegan, gluten-free, and allergy-friendly treats. Rule Breaker, a brand of Have Your Cake Kitchen LLC, features chickpeas as the first ingredient in its fiber- and protein-rich brownies and blondies. The undisclosed investment amount marks the first external funding for Rule Breaker Snacks. According to Food Dive, the acquisition of a minority stake in Rule Breaker gives the 78-year-old company a bigger presence in allergy-friendly foods. Rule Breaker, whose products are sold online and at more than 2,500 retail locations in the U.S., now has access to Grupo Bimbo’s 33-country distribution network.
Christopher Doering, "Bimbo invests in vegan snacks producer Rule Breaker", Food Dive, February 12, 2021, © Industry Dive
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Post Holdings Forms SPAC In Hopes Of Acquiring A Food Company

February 12, 2021: 12:00 AM EST
Cereal maker Post Holdings is the latest company to launch a special purpose acquisition company (SPAC), a way to bring a private company public more quickly and with fewer disclosures than a traditional IPO. Post is trying to raise $400 million for its SPAC, a Post Holdings subsidiary managed by its executive team, that will acquire a company in the consumer products industry. In a press release, the company said its Post Holdings Partnering Corporation “intends to partner with a company in the consumer products industry that complements the experience and expertise of Post's management team and is a business to which Post's management believes it can add value." Food brands expected to go public in the future that Post could target include Chobani, Just Eat, and Impossible Foods.
Matthew Fox, "Cereal maker Post Holdings to launch $400 million SPAC as more corporations warm to the blank-check listings", The Business Insider, February 12, 2021, © Insider Inc.
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Hain Celestial Is Shopping For Brands With “Mainstream Potential”

February 11, 2021: 12:00 AM EST
The New York company (Lake Success) is looking to acquire brands that align with its priorities – “mainstream potential” – as it divests those that are no longer a strategic fit. CEO Mark Schiller told analysts recently that the company is interested in brands in the immune-boosting and stress-reduction spaces. Other categories include at-home cooking, at-home snacking, plant-based diets, and hygiene. Schiller calls these ”Get Bigger” categories because of their potential for strong volume growth momentum and accelerating market share gains.
Elizabeth Crawford, "Hain Celestial open to acquisitions in plant-based, immunity-boosting, stress-reducing & snack categories", FoodNavigator-USA.com, February 11, 2021, © William Reed Business Media Ltd
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Mondelēz Innovation Hub Forms Start-Up Program For “Well-Being” Snacks

February 10, 2021: 12:00 AM EST
SnackFutures, Mondelēz International’s innovation and venture hub, has formed a start-up engagement program designed to drive mutual growth between entrepreneurs and the Mondelēz ecosystem. The CoLab program is looking for early-stage, snack brands with a “well-being” positioning. The 12-week program, customized for each participant’s business challenges and growth priorities, will accept up to ten start-ups, each of which will receive a $20,000 grant. Candidates must be based in the U.S., be generating at least $500,000 in revenue, have high growth potential, align with the Mondelēz innovation priorities, and can benefit from working with Mondelēz and its partners. 
Missy Green, "Mondelēz’s SnackFutures to incubate ten well-being snack start-ups with CoLab", Food Ingredient First, February 10, 2021, © CNS Media
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SPAR International Increases Its Range Of Healthy Snacks

February 10, 2021: 12:00 AM EST
The voluntary partnership of independent food retailers is meeting the global demand for healthier snacks by increasing the range of products in its own healthier snack products. It recently expanded its SPAR Own Brand snacking nut range with roasted and salted California pistachios packaged in a 200-gram block-bottom bag that is “easy to merchandise.” Other healthy snacks in the SPAR range include crunchy vegetable and potato chips that are lower in fat and carbohydrates than traditional potato and corn-based snacks. The vegan, gluten- and palm oil-free range also includes chickpea, quinoa, chia, and lentil-based options. The SPAR International retail food chain links 13,320 independent stores worldwide, giving them volume purchasing power.
"SPAR encourages healthier snacking with growing own brand range", Contify Retail News, February 10, 2021, via Via Lexis Nexis, © Lexis Nexis
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Mackie’s Crisps Unveils “Lentil Waves” In Two Flavors

February 9, 2021: 12:00 AM EST
The Scottish snack company’s new product, now sold in 80-gram share bags at Lidl grocery stores in the U.K., are made using a proprietary process that “air pops” the lentils and other vegetables in its Wholesums range. Air popping means that, both flavors of Lentil Waves – salt & vinegar and barbecue – contain 50 percent less fat than other lentil-based snacks on the market, as well as three grams of fiber per serving. According to the company, they are also vegan, non-GMO, and a good source of protein and low in saturated fat. 
Brian Stormont, "Mackie’s ready to ride the waves of success with new lentil-based snacks line", thecourier.co.uk, February 09, 2021, © DC Thomson Co Ltd
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Entrepreneur’s Wine-Focused Snack Idea Is A Million-Dollar Business

February 8, 2021: 12:00 AM EST
A California high-tech entrepreneur who had a brainstorm while snacking on potato chips and drinking wine has created a million-dollar snack business called Wine Chips – gluten-free, lattice-cut cheese-flavored potato chips designed to be paired with specific types of wines. Jonathan Strietzel founded winechips.com in 2017, with the help of family and master sommeliers, plus experts in tech, branding, and seasoning. He now has $1 million in online orders and a product carried in 600 shops nationally. The company’s cheese-flavored chips comes in four varieties: manchego (to pair with rosé); blue cheese (sauvignon blanc); smoked gouda (cabernet); and asiago (pinot grigio). Starter kits ($19.99 for three 3-ounce bags), gift sets and more, are all available on winechips.com.
Anne Valdespino , "How a snack attack led to Wine Chips and $1 million in online orders", The Orange County Register, February 08, 2021, © MediaNews Group, Inc.
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Post Holdings Introduces High-Protein Cereals, Cereal-Based Snacks

February 8, 2021: 12:00 AM EST
The 126-year-old St. Louis, Mo.-based breakfast cereal company says its efforts to drive innovation have resulted in a higher protein cereal range as well as a line of snacks based on some of its iconic cereals, CEO Robert Vitale said during a recent analyst conference call. The company is “cautiously optimistic” about the successful limited-distribution launch of its new Premier Protein line that “delivers great-tasting cereal with high protein.” The new snack products include Cocoa Pebbles Crisps, Fruity Pebbles Crisps, Honeycomb Big Bites, and Chocolate Honeycomb Big Bites. The snacks feature the same flavors as the breakfast cereals but come in “larger, more portable and snackable forms.”
Eric Schroeder, "Post pursues fundamental cereal category innovation", Baking Business, February 08, 2021, © SOSLAND PUBLISHING COMPANY
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Gulf States Snack Start-Up Freakin’ Healthy Plans Expansion To Europe, North America

February 7, 2021: 12:00 AM EST
The plant-based snack company, launched in Dubai in 2018 by a Lebanese-Canadian entrepreneur, is now distributing 10 product lines to 250 vendors in Saudi Arabia. It plans to quadruple that number by the end of the year while also expanding to European cities, and eventually to the U.S. and Canada. In addition, the company hopes to increase to 20 products lines in Saudi Arabia, with the aim of reaching 30 by the end of the year. The snacks contain no wheat, dairy, refined cane sugar, gluten, preservatives, artificial colors or flavors, or soy.
DEEMA AL-KHUDAIR, "Plant-based snack food start-up expands in Saudi Arabia", Arab News, February 07, 2021, © SAUDI RESEARCH & PUBLISHING COMPANY
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Adjuvant Capital Invests In Fortified Snacks Company Frontier Nutrition

February 5, 2021: 12:00 AM EST
The New York-based life sciences venture fund, backed by the Bill & Melinda Gates Foundation, has joined other investors in taking a $6 million stake in the Bangladesh-based company, maker of fortified snacks that treat and prevent malnutrition. Proceeds will be used for in-house manufacture of several products, to launch sales and marketing campaigns for its consumer brand Hashi Khushi, and to develop new products. Frontier Nutrition's products, which cost about $0.06 a serving, are sold under the name of Hashi Khushi and Nutri+ at more than 50,000 outlets in the country. The fortified products include lentil butter, chocolates, powdered drinks and biscuits. 
"Frontier Nutrition raises funds through Series B round", PRNewswire, February 05, 2021, © Cision US Inc.
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Snack Brand Inc. Develops Palate-Friendly Blue-Green Algae

February 4, 2021: 12:00 AM EST
The Rhode Island-based company has launched a line of seed-nut-dried fruit clusters that combine farm-fresh, protein-packed spirulina (blue-green algae) with nutrient-dense ingredients, including pumpkin seeds. sunflower seeds, flaxseed, almonds, cashews, dried fruit, and spices. The vegan blends, which are grain-free and contain no added sugar, offer two functional benefits that are in short supply for many people during the pandemic: energy or relaxation. The four available flavors are Blueberry & Matcha, Apricot & Matcha (for energy), and Apple & Tart Cherry, and Bananas & Cinnamon (for relaxation). An added benefit is the flavorless spirulina that Snack Brand uses. It “doesn’t taste like anything when mixed in the clusters,” the company says.
Elizabeth Crawford, "Start-up Snack Brand strives to woo consumers back to spirulina with new clusters, powder", FoodNavigator-USA.com, February 04, 2021, © William Reed Business Media Ltd
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Kellogg Company Seeks Innovative Start-Ups In Microbiome Improvement

February 4, 2021: 12:00 AM EST
The Battle Creek, Mich.-based food company has partnered with its innovation hub eighteen94 Capital and Future Food-Tech in a search for creative microbiome (gut)-based food solutions. The three have launched the Innovation Challenge, a collaborative initiative to “give new talent in the industry a chance to shine on the virtual stage.” They are inviting start-ups to apply entrepreneurial and scientific skills and submit ideas. The Challenge focuses on food’s impact on personal health, especially in areas like new plant fibers, valorized (value enhanced) fibers from waste streams, prebiotics, postbiotics, fermented ingredients, and new non-spore food stable probiotics – all of which have the potential to improve the functioning of the human gut and human holistic health. A team of judges will assess the submissions and “select the most impactful ideas to move forward.”
Gill Hyslop, "Breakfast cereal giant on mission to root out disruptive plant-based innovations that support gut health", BakeryAndSnacks.com, February 04, 2021, © William Reed Business Media Ltd
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Seed-Based Snack Company Launches Rice Crispy Treats

February 3, 2021: 12:00 AM EST
Blake’s Seed Based of Chicago has launched a line of allergy-friendly rice crispy treats containing flax seeds, pumpkin seeds, and sunflower seeds. Flavors include strawberry and chocolate chip. The new products join a line of seed-based snack bars sold nationwide in more than 1,000 retail outlets in varieties such as raspberry, blueberry lemon, and s’mores. All of the brand’s products are free of the top eight allergens, including peanuts, tree nuts, wheat, soy, eggs, dairy, fish and shellfish, as well as sesame, and coconut. All of the products are available online.
Monica Watrous, "Vegan rice crispy treats debut", Baking Business, February 03, 2021, © SOSLAND PUBLISHING COMPANY
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Kraft Heinz To Sell Planters Snack Nuts Business?

February 3, 2021: 12:00 AM EST
The Wall Street Journal reports that Chicago-based Kraft Heinz is in talks to sell its Planters snack nuts business to Hormel Foods in a deal potentially valued at $3 billion. Kraft Heinz has eliminated more than 1,100 products in recent months as it focuses on more successful products. Best known for its dry roasted peanuts, Planters also sells cashews, and cheez balls and curls. It may be able to find procurement savings by teaming up with Hormel, which owns nut butter brands Skippy and Justin's)
Elaine Watson, "Kraft Heinz reportedly in talks to sell Planters to Hormel Foods", FoodNavigator-USA.com, February 03, 2021, © William Reed Business Media Ltd
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Mushroom Jerky Maker Partners With Siddhi Capital

February 3, 2021: 12:00 AM EST
When entrepreneur Matt Feldman went vegan after moving from Hawaii to San Francisco, he found he missed his favorite snack: beef jerky. Working at first with portobello mushrooms, then with King Oyster mushrooms, and with the help of an expert in food product development, he perfected a recipe for Moku, a shelf-stable, plant-based jerky “that really taste[s] like meat." To enhance the naturally-meaty mushrooms, he added umami, savory notes from chickpea miso and coconut aminos, and a little sweetness from maple syrup. To scale the business he needed a partner. Enter Melissa Facchina of Siddhi Capital, who just happened to be searching for a tasty plant-based jerky product in which to invest. Though on the market only a few months, sales have been strong. The company will remain focused on the DTC channel, and is looking forward to its upcoming Amazon Prime listing. 
Mary Ellen Shoup, "Moku mushroom jerky targets health-conscious meat eaters: 'We want to build a clean label meat alternative brand platform'", FoodNavigator-USA.com, February 03, 2021, © William Reed Business Media Ltd
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Happilo Raises $14M To Expand In Dried Fruits, Nuts Sector

February 2, 2021: 12:00 AM EST
The Indian healthy gourmet snacking brand raised $13.7 million from investor A91 Partners in its first external funding round. The company hopes to become a major player in India’s $5.5 billion dried fruits and nuts snack market, estimated to be the largest in the world, noting that the new funding will be used for capital expenditure, automation, marketing and distribution expansion. Healthy snacking companies in the country are benefiting from growth in the online direct-to-consumer trend as well as the pandemic-induced surge in healthier eating. A91 Partners in the last few years has invested in companies like Slurrp Farm, Open Secret, Yoga Bar, SnackAmor, and Keeros Foods.
SNEHA SHAH, "Snackmaker Happilo raises Rs 100 crore in first external funding round", The Economic Times, February 02, 2021, © Bennett Coleman & Co.
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PeaTos Marches On With $12.5M Investment From Post Holdings

February 2, 2021: 12:00 AM EST
The Los Angeles-based chip brand, on a mission to loosen Cheetos’ stranglehold on the salty snack market, and less than six months after raising $7 million in a Series A round, has convinced Post Holdings to lead a $12.5 million Series B round of funding. PeaTos adds nutrient-dense peas to the traditional corn base and replaces artificial colors and flavors with more natural ingredients. The company says its snack has “all the flavor and fun” of Cheetos and Doritos, but with the nutrient claims of better-for-you options. PeaTos have twice the protein and three times the fiber of traditional salty snacks. The brand is available in more than 4,700 retailers, including Kroger and its affiliate stores, Vons, Pavilions, Albertsons, Safeway, Sprouts, and Sam's Club. 
"Rapidly Growing Disruptive Snack Brand PeaTos Secures Cereal Giant Post Holdings to Lead $12.5M Series B Round", Business Wire, February 02, 2021, © Business Wire, Inc.
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N.C. Entrepreneur Creates “Macronutrient”-Rich Snack

February 1, 2021: 12:00 AM EST
A Charlotte entrepreneur and fitness buff who was having a hard time finding a snack chip good for his body has developed Macro Snacks, a gluten-free, vegan-friendly chip that comes in seven flavors. Each bag of Justin Wiesehan’s Macro Snacks has 11 to 12 grams of protein and a 45/35/20 carb/protein/fat ratio, making it easier for those who track macronutrients in their diet (or just want to eat a healthy snack). The seven flavors are based on popular snacks, Wiesehan says: BBQ Sauce, Pizza Pie, Churro Loco, Cheddar Cheese, Rockin' Ranch, Sour Cream & Onion, and Spicy Chili Lime. The brand was recently chosen out of more than 100 applicants to participate in an Austin, Texas-based accelerator program called SKU that began last week.
Elise Franco, "Local entrepreneur strives to offer healthy, tasty snack option with startup Macro Snacks", Charlotte Business Journal (North Carolina), February 01, 2021, © American City Business Journals
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Young Indian Entrepreneurs Launch Snack Crafted From Water Lily Seeds

February 1, 2021: 12:00 AM EST
With the help of a London, Ont.-based business incubator, two kinesiology students at Canada’s Western University have launched Arise N’ Go, which offers a popped water lily seeds snack. The product was inspired by Sucheta Khuranan’s family history in India and a mother trying to look out for her daughter. The water lily seeds are roasted, not cooked in oil, and are light and crunchy like popcorn; but have less fat, fewer calories and 50 percent more protein than popcorn. With three flavor combinations, they are sold in 11 stores and two markets in the London area. They are also available online. The two student entrepreneurs say they are already making plans for further expansion.
Gerry Dewan, "It's a snack with a unique source, but it may be a perfect fit for life in a pandemic", CTV News London, February 01, 2021, © Bell Media
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$5M Super Bowl Ad Budget For Mr. Peanut Diverted To “Pay It Forward” Campaign

February 1, 2021: 12:00 AM EST
The Kraft Heinz Company’s snack brand Mr. Peanut – recently dubbed Baby Nut – has launched a promotional campaign that implements “a new purpose to pay it forward to put more substance into the world” and “search out the good.” The company says it will spend its $5 million Big Game (i.e., Super Bowl) ad budget not on advertising but to recognize and reward “the little acts of extraordinary substance across the country.” According to Kraft Heinz, the Mr. Peanut is “officially back with a new purpose to pay it forward to put more substance into the world.” Examples: a Chicago couple who donated their canceled wedding's catering to those in need on Thanksgiving and a Florida man who paid his neighbors' past-due utility bills.
"Mr. Peanut Shelling out $5 Million to Reward Little Acts of Extraordinary Substance Starting Big Game Week", Business Wire, February 01, 2021, © Business Wire, Inc.
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Promising Healthy Dried-Beef Snack Platform Stryve Foods Gains NASDAQ Listing

January 29, 2021: 12:00 AM EST
The Plano, Texas-based company that specializes in protein-rich, low-sugar, dried beef snacks announced it will merge with publicly traded Andina Acquisition Corp. III (NASDAQ: ANDA) to become a public company listed on NASDAQ under the ticker symbol SNAX. The companies say they have agreements with institutional investors for an oversubscribed common stock private-investment-in-public equity (PIPE) of $42.5 million at $10 a share. Stryve also borrowed $10.6 million from investors “for general working capital purposes.” The bridge note for the loan will convert into common stock prior to closing. Stryve’s so-called “disruptive” snack platform features air-dried meats, mostly beef, including biltong from South Africa and carne seca from Latin America. Air-drying meat vs. cooking, as is done with beef jerky, yields a product that has 40-50 percent more protein per serving than beef jerky, the company claims. Stryve’s meat snacks are made with 100 percent uncooked beef, contain no sugar, monosodium glutamate (MSG), gluten, nitrates, nitrites, or preservatives and are keto- and paleo-diet friendly. 
"Stryve Foods LLC, an Emerging Healthy Snacking Platform, to list on NASDAQ through business combination with Andina Acquisition Corp. III", Globe Newswire , January 29, 2021, © GlobeNewswire, Inc
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Snack Brands Enlist Hollywood Stars As Investors, Promoters

January 29, 2021: 12:00 AM EST
Joining bakery companies promoting bread and other products, snack brands have enlisted the help of big-name celebrities to invest in, and promote, their products among “star-struck consumers.” Some notable examples: Bonilla a la Vista’s Patatas Fritas saw sales surge150 percent after the potato chips were shown in the thriller Oscar-winner “Parasite;” the dried meat snacks of Stryve Foods were endorsed by actor/producer Channing Tatum and Los Angeles Chargers quarterback Justin Herbert, both of whom have invested in the company; Oreo has become an official sponsor of Lady Gaga’s Born This Way Foundation and will be rolling out limited edition Lady Gaga-themed Oreo cookies inspired by the album Chromatica; and Black female-founded snack brand Partake Snacks landed Grammy Award winner Rihanna as a participant in a $4.8 million series A funding round.
Gill Hyslop , "The bakery and snack brands aiming for the stars by banking on big Hollywood names", BakeryAndSnacks.com, January 29, 2021, © William Reed Business Media Ltd
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Brand Finance Says Coca-Cola Knocks Disney Out Of Top Spot

January 29, 2021: 12:00 AM EST
The London-based consumer brand evaluation company ranks Coca-Cola as the strongest brand in the U.S., despite a drop in value, because of its marketing investment, customer familiarity, staff satisfaction, and corporate reputation. Coca-Cola scored 91.7 out of 100 on a brand strength index score, though its brand value decreased 13 percent to $33.2 billion. The beverage giant toppled Disney from the top spot – it fell to fourth – after its brand value decreased nine percent to $51.2 billion. PepsiCo, whose brand strength index score was 88.4. was ninth in the U.S. as its brand value dipped three percent to $18.4 billion. 
Jeff Gelski , "Coca-Cola gains top brand ranking in United States", Food Business News, January 29, 2021, © SOSLAND PUBLISHING COMPANY
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Kellogg Debuts Vegan Snacks For Children – By Children

January 29, 2021: 12:00 AM EST
The Michigan-based breakfast cereal company is launching a healthy vegan snack line in the U.K. purportedly created by kids. The W.K Kellogg by Kids Bars comes in orange & carrot and strawberry, raspberry & beetroot flavors. The 100-calorie bars are available at Morrisons grocery stores in the U.K., retailing at £2.49 ($3.39) for a five-pack. More grocers will stock the products in the coming months. 
Liam Gilliver, "Food Giant Kellogg’s Launches Vegan Snack Range Created By Kids", Plant Based News, January 29, 2021, © Plant Based News Ltd
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Kind Snacks Combats Impulse Purchase Decline With U.K. Multipacks

January 28, 2021: 12:00 AM EST
The New York-based company will launch core flavors in the U.K. in three-pack formats. Peanut Butter Dark Chocolate, Caramel Almond Sea Salt, and Dark Chocolate Nuts & Sea Salt will be available at Sainsbury's and Morrisons this month. Coconut & Almond and Salted Caramel Dark Chocolate will arrive at Waitrose in late February. Impulse sales of Kind products have fallen during the pandemic, while multipacks are seeing "the most significant growth."  Free-from snack brand Livia's experienced a similar trend in October of last year when it launched three-packs of its Million Squares and Nugglets ranges a year ahead of schedule. 
Abbie Dawson, "Kind Snacks places faith in multipacks to combat impulse decline", thegrocer.co.uk, January 28, 2021, © William Reed Business Media Ltd
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Canada’s Entomo Farms Raises Nearly $3M

January 27, 2021: 12:00 AM EST
The Ontario-based maker of cricket-based protein powders, roasted crickets, and insect-based snack bars has closed a US$2.9 million funding round to support growth and expansion. The round, led by investors in Asia and Canada, will be followed late this year by another capital-raising effort, the company said. Maple Leaf Foods, Canada's largest protein-centric packaged goods company, took a minority stake in the business in 2018. Entomo also has relationships with Crickstart, a Canadian company making protein bars, gourmet crackers, and smoothie mixes from cricket powder, and with Human Improvement, described as "an innovative health and wellness brand."
Simon Harvey, "Canadian insect firm Entomo Farms secures new funding", just-food global news, January 27, 2021, © just-food.com
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Cash Infusion Will Help Fuel Plantain Snack Company’s Move Into Mainstream Markets

January 26, 2021: 12:00 AM EST
The British investment firm S-Ventures has acquired a majority share of We Love Purely with a goal of speeding its move into the mainstream snacking sector. We Love Purely has experienced solid online sales growth during the pandemic with its range of healthy plantain snacks. It has now begun selling in retail outlets in the U.K. and abroad, including Harrods, Selfridges, Harvey Nichols, Ocado, Holland and Barrett, Spinneys in Dubai, and The Craft Gin Club. The chips contain 30 percent less fat than typical potato crisps and no palm oil. They are made in Ecuador from locally sourced plantains to support local communities and provide income for small farmers.
Gill Hyslop, "Ecuadorian sustainable snacking brand gets another cash injection", BakeryAndSnacks.com, January 26, 2021, © William Reed Business Media Ltd
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The Craftory Puts $50M Into Chickpea Snack Firm

January 26, 2021: 12:00 AM EST
The London-based investment firm has invested $50 million in HIPPEAS Organic Chickpea Snacks, which will use the cash to boost innovation, expand production, increase distribution, and “amplify its positive impact.” HIPPEAS debuted in 2016 in the U.S. and the U.K., with a line of Organic Chickpea Puffs. The brand has since launched chickpea-based Organic Tortilla Chips. Both lines are USDA organic, certified gluten-free, and vegan. The Chickpea Puffs are sold at Starbucks, Whole Foods Markets, Target, CVS, Wegmans, Stop & Shop, Kroger, Albertsons, Safeway, Thrive Market and on Amazon.com. The chips are sold on Amazon and at Whole Foods.
"Spreading the PEAS & Love: The Craftory Invests $50M in HIPPEAS Organic Chickpea Snacks", PR Newswire, January 26, 2021, © Cision US Inc.
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Watch For These Three Trends In Snack Ingredients

January 26, 2021: 12:00 AM EST
Food ingredients company Olam expects to see snack companies innovating to meet a growing consumer desire for three types of treats: those that recall better times by playing on nostalgia, those that double-down on indulgence by offering novel experiences and comfort, and those with functional ingredients that support physical well-being, such as immunity boosting. The trends are not mutually exclusive. A major trend this year will be indulgent snack foods mashed-up with other foods. For example, mixing a healthy trail mix snack with M&Ms, or adding popcorn and chips to cookies, s’mores added to brownies, etc. 
Elizabeth Crawford, "‘Wellness’ inspires emotionally-soothing indulgent snacks alongside immunity-boosting options", FoodNavigator-USA.com, January 26, 2021, © William Reed Business Media Ltd
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Bubba's Fine Foods Introduces Six Keto Snacks Online

January 26, 2021: 12:00 AM EST
The Loveland, Colo.-based grain-free snack company has launched six keto nut mixes and three keto granolas, available on their Amazon store. The 1.2-ounce nut mix packs feature a seasoned blend of walnuts, pecans, and healthy seeds containing as much as seven grams of protein, three grams of net carbs, and 19 grams of nutritious fats. Flavors include Pepperoni Pizza, Traditional Recipe, and Sour Cream & Chive. The sweet glazed nut blends come in Chocolate Chip Cookie Dough, Maple Cinnamon Praline, and Thai Sweet Chili. The new keto granolas are made with coconut, sunflower seeds, walnuts, flax seeds, and chia seeds and come in Lemon Blueberry Tart, Maple Cinnamon Crunch, and Double Chocolate Chip flavors.
"Tasteful Ingredients Meet Bad Boy Spices in New Keto Snack & Breakfast Mixes", Yahoo!, January 26, 2021, © PR Newswire
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China’s Skin-Boosting Snack Market Set To Take Off

January 25, 2021: 12:00 AM EST
Young Chinese consumers fanatical about beauty and skincare have become obsessed with skin-boosting snacks. The trend is part of a broader one in which appearance pressure in a stressful work culture has driven the growth of beauty products that promise convenience, comfort, and effectiveness. That includes delicious snacks with a good-for-your-skin appeal, such as bird’s nest jelly desserts, anti-sugar gummy candies, and collagen energy bars. Estimated to become a $3.7 billion industry by 2022, China’s skin-boosting snack market promises untapped growth potential for international and domestic brands, according to industry observers. 
Jiaqi Luo, "The New Wellness Trend In China Is Beauty Snacks", Jing Daily, January 25, 2021, © Herlar, LLC
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Floor Foods Specializes In Innovative Nut-Based Snacks

January 24, 2021: 12:00 AM EST
The Middelburg, Netherlands-based producer of nut snacks is devoted to innovation in nut products in an era of increasing consumer awareness of health and diet. The company, whose main product focus is responsibly-produced fruit and vegetable snacks, innovative rice crackers, creative nut mixes, and seaweed snacks, recently developed a nut mix that includes cheese croutons. Another of its products is a nut mix with no added salt that is flavored with Dutch seaweed. New offerings must meet several conditions: vegan, low fat, gluten-free, and “trendy.” The company’s 50 products, marketed under the brand “Snaqs,” are supplied to the European retail, foodservice, and business-to-business sectors, can be served at any occasion, and can be used as an ingredient in meals. 
"Florus Zwartbol, Floor Foods: "Consumer trends lean toward innovative, responsibly produced snacks"", FreshPlaza.com, January 24, 2021, © FreshPlaza.com
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Private Equity Firm Buys Majority Stake In U.K. Snack Maker

January 22, 2021: 12:00 AM EST
London-based Exponent Private Equity has acquired a majority interest in snack maker Proper, whose revenues soared 50 percent in 2020 despite the pandemic-caused loss of out-of-home sales of its popcorn and better-for-you lentil chips.  Exponent will combine Proper with its Eat Real brand to form a new company under a new joint CEO whose mission will be to become a powerhouse in the BFY snack category. Eat Real has a range of lentil, quinoa, and hummus chips and is part of the Indian snacks group Cofresh, which Exponent acquired in June 2020 and incorporated into its Vibrant Foods platform.
Edward Devlin, "Proper joins forces with Eat Real in new Exponent healthier snacking play", thegrocer.co.uk, January 22, 2021, © William Reed Business Media Ltd
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Founder Of KIND Snacks Invests In Quevos

January 22, 2021: 12:00 AM EST
KIND Snacks founder Daniel Lubetzky says he is investing in Chicago-based egg white protein snacks company Quevos. During 2019-2020, Quevos’ sales grew 400 percent as distribution expanded from 250 to 1,100 retailers despite the pandemic. The crunchy chips come in Sweet Barbeque, Cheddar, Quevos Rancheros, and Sour Cream & Onion flavors, and also contain pea protein, avocado oil and chia seeds. Each bag provides around 10 grams of protein and six grams of fiber. The keto line has only two grams of net carbs per bag. “There’s no reason why these chips should not be everywhere,” says Lubetzky, who sold his nutrition bar company to Mars & Wrigley last year in a reported $5 billion deal.  
Douglas Yu, "KIND Snacks Founder Daniel Lubetzky Announces Investment In Protein Chips Company Quevos On Shark Tank", Forbes Media, January 22, 2021, © Forbes Media LLC
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Uprising Food Debuts Line Of Keto Chips

January 22, 2021: 12:00 AM EST
The Ohio-based company best known for its grain-free keto bread has launched a line of crispy keto chips made with flaxseed, almonds, egg whites, MCT oil, and olive oil. Available in Sea Salt and Savory Rye flavors, the chips are grain-, dairy- and soy-free and contain six grams of protein and nine grams of fiber. The products are sold on the company website individually or on a subscription basis. 
Taryn Pire, "Uprising Food, Famous for Its Superfood Bread, Now Has Keto Chips", Pure Wow, January 22, 2021, © Wow Media Products, Inc doing business as PureWow
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Native Snacks Widens Distribution Network In U.K.

January 22, 2021: 12:00 AM EST
The London-based better-for-you snack producer’s aggressive strategy to become a serious player in the mainstream savory snacks area includes expansion of its U.K. distribution network by 1,500 percent. The company has secured listings with Sainsbury’s, Holland & Barret online. and Ocado for its range of better-for-you Popped Lotus Seeds. The seeds are roasted rather than fried and contain fewer than 90 calories a pack, 60 percent less fat than regular potato crisps, and are protein rich, vegan, and low GI, with no artificial ingredients, or preservatives. They are also free of allergens, gluten, palm oil, MSG, and GMOs. To further its overall strategy the company has also implemented a rebrand and hired a commercial consultant to provide guidance on driving snack sales.
Gill Hyslop, "Native Snacks expands retail footprint by 1,500 percent", BakeryAndSnacks.com, January 22, 2021, © William Reed Business Media Ltd
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How A Careful Rebranding May Propel A Successful Snack Start-Up To Stardom

January 19, 2021: 12:00 AM EST
According to Villanova University marketing professor Charles Taylor, the “unique product positioning” – “vegan pork rinds” – of Rockville, Md.-based start-up Snacklins helped it triple sales last year. The snack chip is made from yuca, mushrooms, and onions, is gluten-free, grain-free, vegan, certified non-GMO, and certified kosher, and only 90 calories a bag. But the young company’s biggest achievement, according to Taylor, has been its ability to analyze customers and “environmental changes” and rethink its product. In December the company launched a rebranding effort that featured more flavors, a graphics refresh (stylized mouth designs), an advanced e-commerce website (a response to the coronavirus pandemic), and the introduction of a larger, multi-serve (three-ounce) package size. 
Charles Taylor, "Snacklins: A Fun Lesson In Rebranding During Good Times (Just Ask Mark Cuban Or Rachel Ray...)", Forbes Media, January 19, 2021, © Forbes Media LLC
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Craize Uses South American Recipe To Create Vegan Snack

January 19, 2021: 12:00 AM EST
The crunchy, wafer-thin roasted corn crackers are made from a traditional South American recipe for arepa – a maize-based pancake – and come in six varieties: plantain, seeded, everything, sweet corn, coconut, and guava. Because of their large size the crackers, which are also gluten-free, are “an ideal platform for toppings.” Available in packs of six 4-ounce bags at $20, the snacks are sold at gocraize.com and at amazon.com.
Ann Trieger Kurland, "Craize crackers give tortilla chips some competition", Boston Globe , January 19, 2021, © Boston Globe Media Partners, LLC
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Campbell Soup Company To Shutter Georgia Snack Factory

January 18, 2021: 12:00 AM EST
The Camden, N.J.-based food company decided to close the Columbus snacks manufacturing facility in phases by spring 2022 because of its age and reduced consumer demand for non-core products made there. The plant, which employs 326 people, produces candy, crackers, cookies, nuts, and bars under brands such as Snyder’s of Hanover and Pepperidge Farm. The 94-years-old plant was part of Campbell’s purchase of Snyder’s-Lance in 2018. Campbell says it will phase out the production of candy under the Lance brand and will shift production of its higher demand Lance, Emerald, and Late July snacks across the division’s manufacturing network.
Emma Upshall, "Campbell to close Georgia snacks plant and lay off 326 people", FoodBev.com, January 18, 2021, © FoodBev Media Ltd.
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Market Researcher Says Innovation In Sweets, Snacks Is Strengthened By Storytelling

January 18, 2021: 12:00 AM EST
Among the important themes highlighted by Innova Market Insights in the sweets and snacks categories are provenance, sustainable sourcing, and packaging. The researcher’s 2020 survey found that 85 percent of global consumers want to learn more about where their food comes from. In response, food companies are working harder to meet evolving ethical, environmental, and clean label consumer demands using creative, meaningful storytelling to communicate this. Sweets and snacks companies are emphasizing ingredient provenance for raw materials such as nuts, cocoa, and sugar, along with ethical credentials and packaging sustainability. Other key trends include: plant-based; demand for different formats, new plant proteins; personalized nutrition that features healthy and immune-supporting ingredients; and the availability of “branded cinema-style snacks” in the home.
Elizabeth Green, "Sweets and snacks innovation bolstered by sustainability storytelling, says Innova Market Insights", FoodIngredientsFirst.com, January 18, 2021, © FoodIngredientsFirst.com
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New Snacks Expected In 2021

January 17, 2021: 12:00 AM EST
Among the “new and exciting” snacks expected to launch this year are an array of frozen treats, animal product-alternatives, better-for-you spins on popular comfort foods, baked goods with refined ingredient lists, dairy-free dressings, crunchy, salty snacks, and more. Look for: Pop Bitties Chips (Stacy’s Snacks, PepsiCo) in one-ounce bags with bag of pop bitties chips in four flavors; Forager Project Strawberry Organic Gluten-Free Cereal (gluten-free, low in sugar, vegan friendly); and Siete Foods' Churro Strips (cassava flour, coconut sugar, cinnamon, and vanilla bean powder), $33 for 6 bags at Siete Foods.
Julia Guerra , "14 New Items Hitting Grocery Store Shelves in 2021", Eat This, Not That!, January 17, 2021, © Galvanized Media
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