Rollagranola Buys Assets Of Liquidated U.K. Cereal Brand Primrose’s Kitchen July 21, 2022: 12:00 AM EST Handmade granola company Rollagranola has bought Primrose’s Kitchen, the U.K.-based breakfast cereal business that went into liquidation last year. Dorset-based Primrose’s Kitchen sold organic, vegan and gluten-free muesli to suppliers including Waitrose, Whole Foods Market, Ocado and Amazon. Rollagranola will focus on re-engaging the Primrose’s Kitchen customer base with plans to activate fresh marketing communications that re-acquaint them with the brand. Primrose’s Kitchen will relaunch online this month and will be available in retailers shortly after.  "Rollagranola buys assets of defunct UK cereal peer Primrose’s Kitchen", just-food global news, July 21, 2022, © GlobalData plc

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RIND Releases Upcycled Whole Fruit Chips July 21, 2022: 12:00 AM EST RIND recently launched its crispy, single ingredient fruit chips. Like its chewy Skin-On Dried Fruit, RIND’s chips are made using upcycled, whole fruit, including the fiber-rich peel. Its chips come in four varieties – peach, apple, orange and kiwi. RIND’s products are available on its website and in retailers including Whole Foods Market, CVS, and HEB.  Gill Hyslop , "Rind banks on 100-year-old grandmother’s advice to maximise nutrition and minimise food waste through the power of the peel", Bakery and Snacks , July 21, 2022, © William Reed Ltd

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LiL' Goodness Partners With Sikkim Supreme To Introduce Snack Range July 20, 2022: 12:00 AM EST Child-focused snacking brand LiL' Goodness has partnered with Sikkim Government's State-owned brand, Sikkim Supreme to introduce a range of snacks. Under the agreement, LiL' Goodness will roll out an assortment of prebiotic chocolates, Vitamin B12 Jaggery, and extruded snacks, and innovate exciting formats to promote consumer engagement with nutrition in Sikkim.  Bikash Singh, "LiL'Goodness ties up with Sikkim Supreme to introduce a range of snacks", The Economic Times, July 20, 2022, © Bennett Coleman & Co.

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Snack House Foods Expands Into The Vitamin Shoppe July 20, 2022: 12:00 AM EST Snack House Foods has launched four of its six Keto Puff flavors in The Vitamin Shoppe stores nationwide. The gluten-free puffs are made with milk protein and have 15 grams of protein per serving. Snack House’s Cheeseburger, BBQ, Flaming Red Hot, and Loaded Nacho flavors will be featured around the cash wrap in The Vitamin Shoppe stores. In addition to The Vitamin Shoppe, the company is sold online at Amazon along with over 500 independent retailers nationwide.  "Snack House Foods Expands Into The Vitamin Shoppe", Nosh.com, July 20, 2022, © BevNET.com, Inc.

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Arva Flour Mills Acquires Red River Cereal Brand From The J.M. Smucker Co. July 19, 2022: 12:00 AM EST Arva Flour Mills announced its acquisition of the Red River Cereal Brand from Smucker Foods of Canada Corp., a subsidiary of The J.M. Smucker Co. In 2011, the Red River Cereal recipe was slightly altered to include steel cut wheat and rye. Arva Flour Mills plans to revert back to the original recipe, which includes cracked wheat and rye for a creamier texture. The Mill is currently in the process of acquiring a hammer mill to crack the wheat, rye and flax ingredients for the updated recipe. Red River is now available at Arva Flour Mills’ onsite retail store and website, with plans to expand into retailers later this year.  "Arva Flour Mills Announces Acquisition of Red River Cereal Brand from The J.M. Smucker Co.", Business Wire, July 19, 2022, © Business Wire

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ReGrained And Kerry Launch Upcycled Protein Crisp July 19, 2022: 12:00 AM EST Child-focused snacking brand LiL' Goodness has partnered with Sikkim Government's State-owned brand, Sikkim Supreme to introduce a range of snacks. Under the agreement, LiL' Goodness will roll out an assortment of prebiotic chocolates, Vitamin B12 Jaggery, and extruded snacks, and innovate exciting formats to promote consumer engagement with nutrition in Sikkim.  "ReGrained, Kerry Launch 'Upcycled' Protein Crisp", Food Manufacturing, July 19, 2022, © Industrial Media, LLC

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No Nasties Project Releases Reduced Sugar Cereal Range July 19, 2022: 12:00 AM EST Melbourne-based start-up The No Nasties Project has rolled out its new cereal range across Coles stores nationally in Australia. In alignment with the brand’s mission to reduce sugar intake across Australia, the company claims the cereal contains 50 percent less sugar than mainstream brands. The cereal is also a good source of B-vitamins and iron, and is available in three flavors: Cinnamon Donuts, Fruity Loops and Choc Bombs.  Rakshnna Pattabiraman, "No Nasties Project releases new cereal range", Inside FMCG (AUS), July 19, 2022, © Octomedia Pty Ltd

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Health Claim Use & Preferences In France And U.S. July 18, 2022: 12:00 AM EST INSEAD Knowledge recently published research that studied health claims of breakfast cereals and consumer preferences in the U.S. and France. The research found that “clean” claims – labels that highlight nothing artificial has been added – are the fastest-growing category in both France and the U.S. “Enriched” claims are the least used, while “diet” claims grew similarly in both countries. “Whole” claims like “wholesome” or “organic” grew faster in France and are now the second most popular category, whereas they remained in third place in the U.S. Regarding consumer preferences, the research found Americans prefer claims about the presence of good than about the absence of bad, while French consumers preferred more natural-based claims. The research hypothesized that the disparity between the claims that people like and the claims that companies are using is due to the high number of privately owned companies in the U.S. that target a niche market.  "Healthy in the wrong way: When food marketers don't listen", Forbes India, July 18, 2022, © Forbes India

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Popped Water Lily Seed Company Bohana Sees Growth Since Shark Tank Deal July 18, 2022: 12:00 AM EST Popped water lily seeds snack company Bohana appeared on Shark Tank in March 2020 and secured an offer with Kevin O'Leary for a $200,000 loan in exchange for 8 percent equity. According to Snack Food & Wholesale Bakery, Bohana grew by 500 percent in 2020. Bohana’s popped water lily seeds are an ‘Ayurvedic superfood’, believed to support a balanced, mind-body approach to food. The snack is marketed as a healthy alternative to popcorn, with reportedly lower calories and more protein. They are available online on its website and at Amazon, and in-store in natural food stores and markets. There are four flavors: Himalayan Pink Salt, Zesty Ranch, Wild White Cheddar and Hickory BBQ. Cristine Struble, "Here's What Happened To Bohana Snacks After Shark Tank", Mashed.com, July 18, 2022, © Static Media

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World Macadamia Organisation Launches Love Macadamia Initiative July 14, 2022: 12:00 AM EST Singapore-based not-for-profit, the World Macadamia Organisation, recently announced the launch of its new positioning platform and campaign Love Macadamia. The mission of Love Macadamia is to popularise the nut amongst U.S. consumers, as well as to generate awareness about its health benefits and versatility. Love Macadamia will connect to consumers through paid media, content marketing and social media, with content focused on nutritional education, recipes and lifestyle inspiration.  "An Initiative to Grow the Love of Macadamias Has Been Launched in the United States' Most Health-Centric Cities", Globe Newswire , July 14, 2022, © GlobeNewswire, Inc.

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Moonshot Snacks Expands Into Target Stores Nationwide July 14, 2022: 12:00 AM EST Climate-friendly snack company Moonshot Snacks is expanding to almost half of Target stores nationwide. As a result, Moonshot Snacks are now available in over 2,500 stores, including Sprouts, The Fresh Market, Imperfect Foods, Foxtrot, Bristol Farms and MOM’s Organic Market. Moonshot sells its “Climate-friendly Crackers” in three flavors - Sourdough Sea Salt, Rosemary Garlic and Margherita Pizza – and is currently working on an additional flavor and a new product line. Moonshot’s sister company Planet FWD is also seeing growth. Planet FWD is a carbon assessment platform that helps brands improve their environmental impact and bring climate-friendly products to market. Just last month, Planet FWD announced it secured $10 million in Series A funding, and 25 brands signed on, including Kashi, Pangaia, Just Salad, Numi Organic Tea and Healthy Hippo.  Asia Sherman, "Moonshot Snacks rolls out climate-friendly crackers into Target stores nationwide", Food Navigator USA, July 14, 2022, © William Reed Ltd

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UK-Based Start-Up ELEAT Launches With High Protein Cereal July 12, 2022: 12:00 AM EST UK-based start-up ELEAT cereal is now sending orders out to the more than 1,000 people who signed up for pre-launch access. ELEAT was founded by two university sportsmen who wanted to create a nutrient-dense cereal for an active lifestyle. The pair developed the cereal in their student kitchen and received start-up funding and mentoring from the University of Bristol’s Careers Service. ELEAT’s cereal is vegan, gluten-free, low in sugar, and high in protein and fibre, including gut friendly prebiotics. ELEAT’S four flavors are: Chocolate Triumph, Cinnamon Sensation, Strawberry Blitz and Vanilla Thriller. The cereal will be delivered to customers on a subscription model in two packaging options: a large resealable 250g pouch and a 50g single-serve pack, designed for on-the-go. The subscription model allows customers to tailor the flavor and quantity to their needs. Over the coming year, ELEAT plans to extend from its direct-to-consumer business to retailers and diversify its product portfolio. "University friends create new nutrient-packed cereal", University of Bristol, July 12, 2022, © University of Bristol

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Tata Consumer Products Unveils Soulfull Masala Oats+ July 11, 2022: 12:00 AM EST Indian-based company Tata Consumer Products has expanded its snacking portfolio with the launch of Tata Soulfull Masala Oats+. The oats are made with wholegrain oats, traditional Indian millets such as navane and jowar, desi masalas and vegetables. Tata Soulfull Masala Oats+ is available in four variants: Malt Masala, Desi Veggie, Tomato Twist and Peppy Curry. The Tata Soulfull brand aims to modernize traditional Indian millets and currently sells products including cereals, snacks, muesli and protein drinks. "Tata Consumer Products Expands Snacking Portfolio, launches Tata Soulfull Masala Oats+", Tata Consumer Products, July 11, 2022, © Tata Consumer Products Limited

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European Consumer Insights On Protein-Fortified Snacks July 11, 2022: 12:00 AM EST Glanbia Nutritionals' European Healthy Snacking Innovation Team conducted new research that discovered fortified protein snacks are popular with European consumers, who are generally turning to perceived healthier snacks over more traditional options. Its research found 16 percent of respondents are eating protein-fortified snacks, such as protein bars, powders, cereals and pancakes, at least once a week. This jumps significantly to 29 percent for active lifestyle consumers, and 40 percent for sports performance consumers. Another finding is that taste is non-negotiable for consumers. It’s the number one requirement for protein products, followed by being high in protein, low in sugar, and filling. European protein bar users are showing an interest in protein cookies (50 percent) and brownies (47 percent), while 34 percent say protein crisps sound appealing. Baked goods such as protein-fortified pastries and donuts (30 percent) are also rated highly, as well as small, bite-sized formats like protein bites (30 percent) and balls (24 percent). Anthony Myers, "Push for more protein-fortified snacks in Europe is driving category expansion", ConfectioneryNews.com, July 11, 2022, © William Reed Ltd

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Boundless Activated Snacking Extends Its Grab & Go Bag To New Retailers July 11, 2022: 12:00 AM EST UK-based gut-health brand Boundless Activated Snacking recently confirmed a series of new wholesalers and listings for its 23g Activated Chips Grab & Go bag. The chips are made using sprouted sorghum, which has a low carbon footprint and is soaked to allow the body to better absorb the grain’s gut friendly fiber, iron and potassium. Boundless’s chips are also gluten-free and vegan, and available in two flavors: Chipotle & Lime and Sea Salt & Cider Vinegar. The range will be sold in all WHSmith Travel sites and be included in its meal deal, a first for the company. It will also be sold in several major offices, including LinkedIn, and on transport such as the Eurostar.  Andy Marino, "Boundless Activated Snacking targets meal-deal market with Grab & Go bag", Asian Trader, July 11, 2022, © Asian Trade Publications Ltd

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Magic Spoon’s Spoon/Straw Innovation July 9, 2022: 12:00 AM EST On April 1st, better-for-you cereal company Magic Spoon released its limited-edition innovation, Magic Stroon, and gave it away to customers with every purchase. The Magic Stroon is a combination of a spoon and a straw, that allows people to eat cereal with the spoon end, then suck up the milk with the straw end. The product was wildly popular and quickly sold out, leading to customers begging for it to be restocked.  Molly Clark, "The Magic Spoon Innovation Instagram Is Begging To Come Back", Mashed.com, July 09, 2022, © Static Media®

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Almond Board Of California Partners With Marvel Studios July 8, 2022: 12:00 AM EST Non-profit organization The Almond Board of California (ABC) has partnered with Marvel to broadcast ads featuring Thor: Love and Thunder. The advertisements emphasize the convenience and health benefits of almonds and is part of ABC’s wider efforts to popularize the nut amongst Millennials. The ads will appear on social media channels such as TikTok, Twitter, and Instagram and streaming platforms such as YouTube and Hulu.  Julian Cannon, "‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios", Digiday, July 08, 2022, © Digiday Media

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Opopop’s Innovations In The Popcorn Market July 7, 2022: 12:00 AM EST Premium popcorn brand Opopop was founded in 2018 with the aim of innovating in the stagnant popcorn market. Opopop aims to differentiate itself from competitors such as Pop Secret and Orville Redenbacher’s through reimagining formats, flavors, and design. In 2021, Opopop launched its Flavor Wrapped Popcorn Kernels, which the company claims are the world’s first pre-flavored popcorn kernels. Each individual kernel is coated with flavoring, allowing the popcorn to be seasoned as it pops. This past January, Opopop launched its Peel + Pour cups, single-serve packages that contain popcorn kernels with a solid chunk of flavoring inside. The cups are meant to be used in Opopop’s collapsible silicone popper. Opopop also takes an experimental approach with its flavors, with varieties like Cinnalicious, Chedapeño, Salted Caramel and Maui Heat. In April, Opopop debuted its Wasabi flavor and last month launched its dill pickle flavor Pickle Monster. Opopop’s colorful branding and play on words attracts a younger audience. Opopop is available online on its website and in retailers such as Williams Sonoma and Foxtrot Market. The company is currently planning a wider retail launch at grocery stores to reach new consumers.  Chris Casey, "How Opopop is trying to 'make popcorn cool again'", Food Dive, July 07, 2022, © Industry Dive

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Surreal Launches Its High Protein Cereal July 7, 2022: 12:00 AM EST Better-for-you cereal brand Surreal has launched its high protein, zero sugar cereal in the UK. Surreal cereal is plant-based, gluten-free and comes in four nostalgic flavors: Frosted, Cocoa, Cinnamon and Peanut Butter. To promote its launch, Surreal is running a campaign that takes digs at other popular cereal brands for their high sugar content. Some lines include: “Coco’s got competition,” “Snap, Crackle and Jacked,” “Don’t Tell Tony” and “It’s special, k?” The campaign will be live from July 18 to August 15, running across over 180 billboards in London, Leeds, Manchester, Birmingham and Glasgow.  Sarah Bradbury, "Introducing SURREAL, the high protein cereal that tastes of your childhood - and get £5 off", Mirror.co.uk, July 07, 2022, © a Reach plc subsidiary

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RIND Launches Limited Edition Peach Chips Exclusively At Thrive Market July 6, 2022: 12:00 AM EST Upcycled fruit brand RIND Snacks has launched its limited-edition Peach Chips, which will be exclusive to membership-based, online retailer Thrive Market. RIND’s Peach Chips are only made from California peaches, with no added sugars or preservatives. Each 3oz bag of RIND Peach Chips contains healthy sources of vitamins A and C, as well as 9g of fiber and 100 calories. RIND's mission is to maximize nutrition and minimize waste through taking upcycled produce and dehydrating it through a proprietary, low-heat process.  "RIND® Snacks Sparks Summer Fuzz with Limited-Edition Peach Chips, Exclusively at Thrive Market", PR Newswire, July 06, 2022, © Cision US Inc

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Calbee Group Acquires Majority Stake In Greenday Group July 5, 2022: 12:00 AM EST Japanese snack company Calbee Group has acquired a 75 percent stake in Thailand-based healthy snack maker Greenday Group. The acquisition will help Calbee group increase its global reach and production capabilities. Calbee, which supplies North America, the UK, China, Australia, and Southeast Asian markets, said it has positioned the expansion of its overseas business as one of the growth pillars in its 2030 vision, Next Calbee. The company has a focus on North America, Greater China, the U.K. and Indonesia. Andy Coyne , "Japan’s Calbee snaps up Thailand snacks peer Greenday", just-food global news, July 05, 2022, © Just Food

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Insane Grain To Launch With Non-HFSS Knobbly Sticks July 4, 2022: 12:00 AM EST U.K. start-up Insane Grain is debuting with its Baked Knobbly Sticks, a non-HFSS competitor to Nik Naks that reportedly contains up to 52 percent less fat. The gluten-free snack is made from sorghum and contains vitamin B12 and probiotics. The snacks will roll out in three flavors - Cheese, Salt & Vinegar and Truffle & Cheese – and will be available in Asda, Ocado and John Lewis by the end of July 2022. The launch comes after Warburtons invested £250,000 in the brand last year through its Batch Ventures bakery innovation fund. Niamh Leonard-Bedwell, "Startup Insane Grain to challenge Nik Naks with non-HFSS Knobbly Sticks", thegrocer.co.uk, July 04, 2022, © William Reed Ltd

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Wonderworks Foods Launches Keto Cereal In Aldi Stores July 4, 2022: 12:00 AM EST Wonderworks Foods has recently launched its keto friendly cereal in Aldi stores across the U.S. Its cereal contains 6g of fat, 3g of carbs, and 14-17g of protein per serving, and is available in four flavors: chocolate, cinnamon, peanut butter and frosted. However, Aldi customers have complained about the cereal’s flavor and price. On @aldi.mademedoit’s Instagram post of the product, the users in the comments section took issue with the $7.98 price point. Others complained about the flavor, claiming ‘It’s nasty and has a soapy aftertaste’ and it ‘tastes like soggy cardboard.’  Amberly Mckee, "The Reason Some Aldi Shoppers Aren't Happy With Its Keto Cereal", mashed.com, July 04, 2022, © Static Media

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South African Entrepreneur Processes Edible Caterpillars July 3, 2022: 12:00 AM EST South African chemical engineer, Wendy Vesela, has set up a business that harvests and processes edible caterpillars known as "mopane worms”. Vesela steams and slices the caterpillars to be used as pizza toppings and also dries and grinds them into flour that can be used in savory biscuits, cereals, and protein bars. The caterpillars are high in protein, fats and minerals and are sustainable to farm as they require no extra water or land. Vesela claims she has found domestic and international customers for her organic products and plans to expand the business in the near future.  "S. African entrepreneur seeks to turn caterpillars into tasty snacks", Manila Bulletin, July 03, 2022, via Agence-France-Presse, © Agence-France-Presse/ Manila Bulletin The Nation's Leading Newspaper

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Hickory Harvest Celebrates 50 Years Of Business July 2, 2022: 12:00 AM EST Nut and snack manufacturer Hickory Harvest is celebrating 50 years of business. Hickory Harvest started in 1972 as a smoked sausage and cheese stall at county fairs. Now, the company remains a family operation, but has grown significantly. Hickory Harvest is looking to further its growth through future acquisitions, consistent product innovation, and an emphasis on private label products.  Alan Ashworth, "Family-owned Hickory Harvest traces 50-year trail of snack successes back to humble start", Akron Beacon Journal, July 02, 2022, © Akron Beacon Journal

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Snacks From The Sun Expands To Asia July 1, 2022: 12:00 AM EST Canadian-based, vegan brand Snacks from the Sun has announced the expansion of its sun-baked chips into Asia. The brand will first expand into a supermarket chain in the Philippines through Global Brand and Export Development LLC. The supermarket chain is a leading player in the mid-premium supermarket segment of Southeast Asia and is in 25 cities and municipalities across the Philippines. "SNACKS FROM THE SUN ANNOUNCES GLOBAL EXPANSION BEGINNING IN SOUTHEAST ASIA", Canada NewsWire, July 01, 2022, © CNW Group Ltd. A Cision company.

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Once Again’s Graham Cracker Sandwiches Wins Good Housekeeping's 2022 Healthy Snack Award June 29, 2022: 12:00 AM EST Once Again’s Sunflower Seed Butter Graham Cracker Sandwiches have been selected as a winner in Good Housekeeping's 2022 Healthy Snack Awards in the Best Crave-Worthy Cookies Category. The organic, gluten-free snack is a vegan and allergy-friendly alternative to the traditional peanut butter filled cracker sandwiches. It is hand-crafted in small batches will ethically sourced, clean ingredients. The plant-based product is also part of Once Again's Honest in Trade program, an initiative that seeks to improve quality of life through environmentally, economically and socially fulfilling partnerships from farm to fork. The product is sold in-store at Whole Foods and Sprouts and online through the brand's website and Amazon.  "Once Again Wins Good Housekeeping's 2022 Healthy Snack Award", PR Newswire, June 29, 2022, © Cision US Inc.

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Wonderful Pistachios No Shells Win Good Housekeeping 2022 Healthy Snack Awards June 28, 2022: 12:00 AM EST Two flavors of Wonderful Pistachios No Shells, BBQ and Chili Roasted, were selected as Good Housekeeping 2022 Healthy Snack Awards winners. Wonderful Pistachios No Shells are shelled pistachios seasoned with flavoring, with 6 grams of protein per serving. Good Housekeeping 2022 Healthy Snack Awards highlight innovative snacks that meet the publication’s nutritional criteria and consumer tests.  Lilian Diep, "Wonderful® Pistachios No Shells Flavors Win Good Housekeeping 2022 Healthy Snack Awards", andnowuknow.com, June 28, 2022, © andnowuknow.com

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Indian BFY Snack Start-Up Open Secret Raises $10 Million In Series B Round June 28, 2022: 12:00 AM EST Indian-based healthy snack start-up Open Secret has recently raised $10 million in a Series B round of funding led by sector-agnostic fund Ananta Capital. The round also saw participation from the company’s existing investors, including Matrix Partners India and Sixth Sense Ventures. These resources will be used to innovate products, hire new talent, scale up its tech and expand its omni-channel distribution presence. Open Secret is operated by ImmaculateBites Pvt. Ltd and offers BFY snacks such as cookies, chips nuts, chocolates, and cereals. Its products are currently available through its own website, multiple e-commerce platforms and over 3,000 offline stores across India. The company claims that it has added 9 new product categories over the last 9 months and has experienced 10 times growth over the past year due to strong consumer demand. Debjyoti Roy , "Matrix-backed snacks startup Open Secret pockets Series B cheque", VCCircle.com , June 28, 2022, © VCCircle.com. Property of Mosaic Media Ventures Pvt. Ltd.

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BDSI Survey Shows Chips Are The Most Popular Snack In Germany June 28, 2022: 12:00 AM EST Results from the latest consumer study from Germany’s BDSI confectionery sector have placed chips as the most popular snacking item for consumers within its national market. The study found that potato chips were favoured by 76 percent of respondents, followed by nuts or nut mixes (69 percent) and salty peanuts (57 percent), peanut flips (57percent), pretzel sticks/pretzels (48 percent) and trail mix (43 percent). As the BDSI noted, there have been recent changes in eating habits, with the enjoyment of snack items increasingly moving to daytime, including between meals and on the go. Furthermore, the BDSI noted the salty snacks category has seen steady growth in Germany for a number of years. "BDSI survey shows crisps continue to top German snacks favourite polls", Confectionery Production, June 28, 2022, © Bell Publishing

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Sweet Potato Snack Brand Spudsy Expands Distribution To 4,000 Stores June 28, 2022: 12:00 AM EST Sweet potato-based snack brand Spudsy has expanded its retail distribution to more than 4,000 new stores across the US. Spudsy’s Sweet Potato Puffs and Sweet Potato Fries will now be available in stores including H-E-B, Albertsons-Safeway, Hy-Vee, Stater Bros, Hudson News, and CVS. Spudsy makes its vegan, gluten-free snacks out of upcycled, imperfect sweet potatoes to cut down on food waste.  "Spudsy Expands Sweet Potato Puff and Fry Distribution to More Than 4,000 New Doors", Business Wire, June 28, 2022, © Business Wire

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Cape Town Brand Plato Makes Its Crisps From Recycled Beer Grains June 26, 2022: 12:00 AM EST Cape Town-based brand Plato collects spent grain, a by-product from beer production, to create its grain crisps. Each year, Plato's collects approximately 24 tons of left-over malted barley grains from Darling Brew, a beer maker in the Western Cape, and makes it into 6.5 tons of crisps a month. Plato’s crisps are manufactured by canola oil company Southern Oil, which owns the brand in part. The crisps are flash fried, which the company claims makes the fat content of the snack 50% lower than regular potato chips. Plato’s crisps are made to enjoy with beer and are available in three flavors: Jalapeño Chutney, Mature Cheddar, and Smoked BBQ. In the future, Plato is looking to use spent grain to produce crackers, cookies, and fermented drinks.  Ntado Thukwana, "Meet Plato’s, the brand making crisps from recycled beer grains in Cape Town", Business Insider SA, June 26, 2022, © (2.0.22180.4) 24.com

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Munchy’s Partners With AirAsiaRide To Promote Its Crackers June 26, 2022: 12:00 AM EST Malaysian-based snack brand, Munchy’s, has partnered with AirAsiaRide to promote its Crackers Plus. From 16th June to 6th July, 30 vehicles will operate in the Klang Valley, Johor Bahru, and Penang and offer free samples to passengers. QR codes within the vehicles will also encourage passengers to spontaneously order the crackers from Munchy’s official Shopee store. Munchy’s Crackers Plus are free from cholesterol and trans fats and include 10 nutrients, such as vitamins (A, B1, C, and B6), calcium, iron, and zinc. The snack is available in three flavors: Original High Calcium, High Protein Chia Seeds, and High Fibre Whole Grain.  Daniela Dogliani, "Snack The Healthy Way With Munchy’s Crackers Plus!", Hype Malaysia, June 26, 2022, © Vijandren Ramadass

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Australia Apple Crisp Brand Chippy Apples Expands Retail Footprint June 24, 2022: 12:00 AM EST Australian-based apple snack brand has announced its expansion into over 400 stores across the country. Chippy Apples aims to reduce fresh produce waste and improve nutrition in children through its 100% apple crisps. The brand takes low-grade, local apples through a two-stage drying process that brings the apples’ moisture down to 0.1%. Chippy Apples is owned by Pipan Foods, a food manufacturing company based in Victoria. Pipan Foods is looking to improve upon the Chippy Apples brand through making its packaging compostable and applying its drying process to other seasonal produce including pears, mangos, and bananas. In addition, Pipan Foods is currently exploring a series of ‘hot sauce’ apples, including a Wasabi flavor.  Matt Russell, "The apple chip product tackling food waste and encouraging healthy snacking", FreshPlaza.com, June 24, 2022, © FreshPlaza.com

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Key Trends Within BFY Foods: Functionality & Dietary Requirements June 24, 2022: 12:00 AM EST Within the BFY food landscape, two clear trends are emerging in product development: functional and diet-specific foods. Functional foods with claims of specific health benefits and ingredients such as adaptogens and nootropics are gaining traction. In 2021, global functional and fortified food sales reached $292 billion, including $83 billion in the US. A new functional snack start-up is DOH!, which offers vegan, gluten-free cookie dough enhanced with nutrients to target specific needs such as immune support and stress relief. Products promoting digestive health are particularly popular. For example, BelliWelli offers plant-based, gluten-free digestive health bars aimed at consumers suffering from irritable-bowel syndrome. Dalci serves a line of gut-friendly dessert bars formulated with anti-inflammatory ingredients such as avocado oil, coconut sugar and almond flour. Food alternatives are also increasingly popular as more consumers follow specific diets or eating patterns. Snow Days is a brand of organic, grain-free pizza bites made with a cassava flour crust, aimed to rival General Mill’s Totino’s Pizza Rolls. Additionally, Three Wishes Cereal, creates gluten-free, low sugar cereal that is formulated with chickpea, pea protein and tapioca. Lucas Cuni-Mertz, "Four key food trends highlighted at BEMA 2022", Baking Business, June 24, 2022, © Sosland Publishing Company

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We the Many Renews Packaging & Expands To Woolworths June 22, 2022: 12:00 AM EST Byron Bay-based better-for-you snack brand We the Many has unveiled “mono-material” recyclable plastic packaging across its range. The launch coincides with the brand’s recent partnership with Woolworths in Australia, which will stock its gourmet breakfast range in 332 stores nationwide. Its breakfast range includes Prebiotic Granola, Antioxidant Granola, Turmeric Granola and Antioxidant Porridge. We the Many’s products are vegan, non-GMO and preservative and additive free.  Kaycee Enerva, "We the Many unveils new packaging as it hits Woolworths shelves", Inside FMCG, June 22, 2022, © Octomedia Pty Ltd

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Two Farmers As The Only Brand Of Chips Sold At Glastonbury June 22, 2022: 12:00 AM EST Herefordshire brand Two Farmers provided the only chips sold at Glastonbury Festival due to its 100% plastic-free and compostable packets. Two Farmers packaging is derived from three layers of sustainable cellulose and plant-based and biodegradable ink and glues. Compared to typical chip packets that take decades to decompose, Two Farmers’ packaging decomposes into water, carbon dioxide and biomass within 26 to 38 weeks. Two Farmers’ emphasis on sustainability complement Glastonbury’s mission to make its event more environmentally friendly. In 2019, Glastonbury banned the sale of single-use plastic bottles, saving over one million bottles from waste. "Herefordshire crisps available at Glastonbury festival thanks to eco-credentials", Your Herefordshire, June 22, 2022, © Your Herefordshire LTD

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SpudLove Announces Expansion Into Whole Foods Markets June 22, 2022: 12:00 AM EST Organic chip brand SpudLove announced it will expand into all 509 Whole Foods Markets across the US by the end of the summer. SpudLove’s Organic Thick-Cut Potato Chips are farmer-owned and farmer-grown and are produced using sustainable farming practices. In May 2022, SpudLove was named a 2021 Supplier of the Year for the Pacific Northwest Region in Whole Foods' Annual Awards program. The Supplier of the Year program recognizes suppliers that effectively prioritise quality, innovation and social responsibility and is considered by the retailer to be their most prestigious award for suppliers. SpudLove was also recently acknowledged by Whole Foods Market as practicing Regenerative Agriculture, meeting rigorous standards set forth by the company. SpudLove is among the first brands to be granted this acknowledgment by the retailer. "SpudLove Snacks Announces Nationwide Expansion With Whole Foods Market", Business Wire, June 22, 2022, © Business Wire

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Kellogg Is Splitting Into Three Businesses June 21, 2022: 12:00 AM EST Kellogg Company has announced its decision to split into three independent companies focusing on cereal, snacks, and plant-based foods. Chairman and CEO Steve Cahillane claimed the division will give each company greater autonomy to encourage innovation and growth. The breakup will occur through two tax-free spinoffs that will be completed by the end of 2023. Cahillane will remain as the CEO of the global snacking business, which will include the snack brands Pringles, Cheez-Its and Pop-Tarts, along with Kellogg's international cereal portfolio, the group's African noodles business and the US Eggo unit. Kellogg’s snacking business will focus on innovation, brand building and expanding internationally, including in South America and AMEA. While much smaller, the plant-based unit will be led by the Morning Star Farms brand and focus on growth and product innovation. Kellogg shares jumped as much as 5.5 percent on the day of the announcement, the most in over a year. Under the plan, Kellogg shareholders will receive shares in the two spinoff companies on a pro rata basis. Kevin Miller, Deena Shanker, and Bloomberg, "Kellogg to split into three companies focusing on cereal, snacks, and plant-based foods", Fortune.com, June 21, 2022, © Fortune Media IP Limited

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HIPPEAS Re-Introduces Tortilla Chips Ans Adds New Flavor June 21, 2022: 12:00 AM EST Chickpea-based snack brand HIPPEAS has relaunched its Chickpea Tortilla Chip line. The products have been reformulated to bring more crunch and a better texture in order to more accurately replicate traditional corn tortilla chips. The chips contain protein and fiber and, like the rest of HIPPEAS’ products, are organic, vegan and made with natural ingredients. The Chickpea Tortilla Chips are available in its two original flavors, Straight Up Sea Salt and Rockin’ Ranch, and a new Sea Salt & Lime flavor. HIPPEAS’ reformulated Chickpea Tortilla Chip line is now available in-store at retailers and online on its website and Amazon.  "HIPPEAS® Re-Introduces Tortilla Chips and Adds Far-Out Flavor", PRNewswire, June 21, 2022, © Cision US Inc

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KIND Snacks Launches Pickable Nutritious Billboard June 20, 2022: 12:00 AM EST KIND Snacks has announced its KIND Grab & Go Billboard will be available in London’s King’s Cross on the 22nd of June only. The activation will be filled with KIND’s products and fresh produce including pears, bananas and cucumbers, to encourage commuters to consume their daily recommendation of produce. The KIND Grab & Go Billboard was inspired by research that found the majority of Brits do not consume the recommended 5-a-day of fruits and vegetables and daily handful of nuts.  "KIND SNACKS LAUNCHES PICKABLE NUTRITIOUS BILLBOARD", Essex Magazine, June 20, 2022, © Moscow Media Group

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Kellogg’s Attempts To Debase UK HFSS Regulations In Court June 17, 2022: 12:00 AM EST Kellogg’s has turned to the U.K. High Court in a three-pronged attempt to prevent the upcoming government HFSS restrictions. Kellogg’s first argument claims the HFSS regulations should be declared “ultra vires” because enforcement powers given to local authorities to enforce the rules have never been approved by parliament. If the court decides the enforcement regime is illegal it could force the government to completely discard the legislation. It could also allow the regulations to continue but order the government to revaluate how they are enforced, leaving the ban in limbo. The second strand of Kellogg’s case centres on the HFSS nutrient profiling model, which was set up in 2004 as the basis for Ofcom’s policing of advertising aimed at children. Kellogg’s claims the model has never been before parliament. If the argument succeeds, the government would be forced to either drop the legislation or re-pass it with a different model. Kellogg’s third claim is that cereals should be excluded from the clampdown because most consumers add milk to the product, contributing to calcium intake and the cereal’s overall nutritional value. Within the court documents, Kellogg’s claimed it could lose up to £113 million in sales if the government’s crackdown on HFSS promotions goes ahead. Within the coming weeks, the court is expected to reveal which of the legal arguments the review will hear. If Kellogg’s arguments succeed, it would have huge implications on the government’s current obesity strategy.  Ian Quinn, "Kellogg’s: ‘HFSS laws would cost £113m in lost sales’", thegrocer.co.uk, June 17, 2022, © William Reed Ltd

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Budweiser And Humdinger Partner To Launch Flavored Peanuts June 16, 2022: 12:00 AM EST U.K.-based health snack brand Humdinger has partnered with Budweiser to launch three new flavors of peanuts, in a deal brokered by IMG. The crispy-coated peanuts have been developed to pair with Budweiser beer and come in American-inspired flavors: Smokey Texan BBQ, Buffalo Chicken Wings, and Flame Grilled Ribs. The line will be available from the 26th of June at select UK supermarkets.  Tessa Clayton, "Budweiser strikes snacktastic deal with Humdinger", Licensing.biz, June 16, 2022, © Licensing.biz. BizMedia

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Magic Spoon’s Success Through Social Media June 16, 2022: 12:00 AM EST Start-up cereal company Magic Spoon was founded in 2019 with the aim of providing a healthy alternative to sugary, iconic cereals. Magic Spoon’s cereal is gluten-free, grain-free, low-carb and high in protein and is available in several large retailers including Target and Walmart. While cereal brands such as Frosted Flakes and Froot Loops target children, Magic Spoon caters towards young adults who are more health conscious. Magic Spoon reaches this demographic through social media marketing, which has been key to the company’s success. Since its founding, the company has reached out to influencers to promote its products on platforms such as TikTok, Instagram and podcasts. The company also has an affiliate program, where members can make 20 percent commission on every purchase made through their link. Magic Spoon also makes less targeted advertisements through Facebook ads.  Taylor Huang , "Here's How Magic Spoon's Popularity Exploded", Mashed.com, June 16, 2022, © Static Media

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Mr. Tortilla Looking To Expand June 15, 2022: 12:00 AM EST After having difficulty finding retailers through the pandemic, Mr.Tortilla started selling its low-carb tortillas online through its website and Amazon. Since moving its business online, Mr.Tortilla grew 3,000 percent and has become the number one selling tortilla on Amazon in both the U.S. and Canada. Mr.Tortilla is now sold in-store in retailers in New York and California, and is looking to expand its distribution to Florida, Texas and Illinois soon.  Kayla Solino, "How Two Brothers Built Mr. Tortilla Into the No. 1 U.S. Tortilla Brand on Amazon", Inc.com, June 15, 2022, © MANSUETO VENTURES

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The Increasing Popularity Of Seaweed June 15, 2022: 12:00 AM EST According to P&S Intelligence, the worldwide seaweed market is currently worth over $500 million and is expected to reach almost $1.4 billion by 2030. Although seaweed has always been a huge part of Asian cuisine, the food is growing in popularity among Westerners. Brands including SeaSnax, Ocean’s Halo, Annie Chun’s and gimME Health Foods are leading this snackable seaweed trend. Seaweed’s different species, textures and formats and unique flavor profile have led it to be an interesting and diverse snacking option. It is also marketed as a superfood as it is rich in minerals such as iodine and vitamins like K and B12, and it is seen as sustainable as it contributes to water health and doesn't require additional land or resources.  Sylvia Tomczak, "Why The Seaweed Snack Market Is Booming", Tasting Table, June 15, 2022, © Static Media

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Peatos Releases New Crunchy Pizza Rings June 14, 2022: 12:00 AM EST Plant-based ‘junk’ food brand PeaTos has announced the release of its latest offering: Crunchy Pizza Rings, a Funyuns-style onion ring in a dairy-free “cheesy” pizza flavor. New in 2022, PeaTos uses proprietary technology to replicate the dairy experience using only 100 percent plant-based ingredients. With its technology, PeaTos aims to challenge the PepsiCo Frito-Lay’s category monopoly by creating products that offer the flavor of junk food snacks like Cheetos and Funyuns but with the benefit of better-for-you nutrition. PeaTos replaces the traditional corn base with peas to offer more protein and fiber than the leading salty snack counterparts but with fewer calories, and less fat and sodium.  "A Funyuns® Style Crunchy Snack Made from Plants?", GlobeNewswire, June 14, 2022, © GlobeNewswire, Inc.

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Tim Tebow Joins NuSkool Snacks As Investor And Chief Mission Officer June 14, 2022: 12:00 AM EST NFL free agent player and ESPN broadcaster Tim Tebow is joining the ranks of low-sugar, plant-based nutrition bar company NuSkool Snacks. Tebow will join as an investor and chief mission officer of the company, acting as its public voice and face. NuSkool’s CEO Joe Christensen believes this move will help secure new accounts and distribution. Formally named MCTco, NuSkool Snacks uses a variety of functional ingredients such as collagen, plant protein, prebiotic fiber and MCT oil to deliver a line of nutrition bars with zero added sugar, 10 grams of protein and 7 grams of fiber per serving. Its mission is centered around reducing added sugar in the American diet. In 2021, NuSkool was selected to join the Mondelez SnackFutures CoLab startup program and, since its launch, has attracted a number of investors including the founders of Super Coffee, Jim, Jake, and Jordan DeCicco; co-founder of Liquid I.V, Hayden Fulstone; and Jackie Fast, managing partner at Sandbox Studios.  Mary Ellen Shoup, "Tim Tebow joins NuSkool Snacks as low-sugar, plant-based bar category gains steam", FoodNavigator-USA.com, June 14, 2022, © William Reed Ltd

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Magic Spoon Secures $85 Million In Funding And Expands To Target June 13, 2022: 12:00 AM EST Better-for-you cereal brand Magic Spoon recently secured $85 million in Series B funding as three of its products transition from direct-to-consumer-only to Target store shelves for the first time. HighPost Capital led the investment round, which brings Magic Spoon’s total funding to date to $100 million. HighPost is joined by Siddhi Capital, Coefficient Capital, Constellation Capital, Carter Comstock and celebrity investors including Shakira, Halsey, The Chainsmokers, Amy Schumer, Odell Beckham Jr. and Nas. These investments will go towards hiring employees to scale up around logistics, customer service and growth marketing as the company balances both DTC and retail. Magic Spoon was founded in 2019 and sells gluten-free cereal with zero added sugar, high protein and low carbs. Its Fruity, Cocoa and Peanut Butter flavors are the first among Magic Spoon’s eight flavors to go into 1,300 Target locations. Christine Hall, "Cereal maker Magic Spoon scoops up $85M as it lands spot on Target shelves", TechCrunch, June 13, 2022, © Yahoo

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Cibo Vita Announces 15 New Products Under Its BeHonest And Nature’s Garden Brands June 13, 2022: 12:00 AM EST Indulgent better-for-you snack company Cibo Vita “Food for Life” has announced it will launch over 15 innovations under its BeHonest and Nature’s Garden brands this month. Its innovations will include Glazed Szechuan Mix, Smores Flavored Cashews, Berry Bliss, Ghostly Ranch Snack and Oat Milk Chocolate Bars. Nature’s Garden was launched in 2011 as the company’s flagship brand, and sells trail mixes, dried fruits and nuts. BeHonest launched in 2021 and sells low-carb, low-sugar chocolates. Through these brands, Cibo Vita’s mission is to continuously create innovative products that promote functionality, digestive wellness and heart health. Cibo Vita features over 2000 SKUs that are sold in supermarkets, warehouse clubs, drug chains, health food stores and convenience stores across the U.S.   "Cibo Vita Introduces Innovative Products Under Its BeHonest and Nature’s Garden Brands", NOSH, June 13, 2022, © BevNET.com, Inc.

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