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Colombian Banana Snacks Brand Reaches U.K., Czech Republic, UAE

March 13, 2021: 12:00 AM EST
Loro Crisps, banana snacks made with bananas grown in Colombia, have been exported since November 2020 to the Czech Republic, the U.K., and the United Arab Emirates. The two Colombian entrepreneurs who created the snacks say their goal was to at least partially replace potato chips in U.K. supermarkets with a snack that featured “a Latin flavor.” The entrepreneurs were supported in their efforts to bring a healthy, vegetarian, and gluten-free snack to the rest of the world by ProColombia, which helped them find a supplier in the Urabá Antioqueño region that meets the standards required for export. The founders expect their Loro Crisps will soon reach Japan, and within five years, Canada, Spain, and Ireland. Future plans include making snacks with cassava or chontaduro (peach palm).
Tony Joseph, "Two Colombian entrepreneurs bring banana snacks from Urba to the United Kingdom", The Daily Guardian, March 13, 2021, © The Daily Guardian Lights
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Fraternal Entrepreneurs Launch Popcorn Company With A Charitable Twist

March 13, 2021: 12:00 AM EST
Former fast-food franchisees Rudi and Aaron Sinykin wanted to escape the restrictive corporate environment and get involved in a fun concept with a charity component. The result was the launch of Tempe, Ariz.-based Kettle Heroes Artisan Popcorn, a company that makes small batch, artisan popcorn, kettle corn, and caramel corn in eight flavors with 100 percent all-natural, Non-GMO Project-verified, certified gluten-free, nut-free, and kosher-certified ingredients. The prickly pear kettle corn, for example, uses real prickly pear ground into a fine powder; real chiles give the Hatch green chile cheddar popcorn an authentic flavor. The company's charity side, meanwhile, is a key ingredient in its surging popularity. Since 2013, Kettle Heroes has donated more than $30,000 to various causes, nonprofits, and organizations. The global ready-to-eat popcorn market is expected to reach $6.22 billion by 2026.
Georgann Yara, "Tempe's Kettle Heroes combines popcorn and charity with lots of good ingredients", The Arizona Republic (Phoenix), March 13, 2021, © azcentral.com
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D'vash Organics Hopes To Create Date-Focused “Super Brand”

March 12, 2021: 12:00 AM EST
Former fast-food franchisees Rudi and Aaron Sinykin wanted to escape the restrictive corporate environment and get involved in a fun concept with a charity component. The result was the launch of Tempe, Ariz.-based Kettle Heroes Artisan Popcorn, a company that makes small batch, artisan popcorn, kettle corn, and caramel corn in eight flavors with 100 percent all-natural, Non-GMO Project-verified, certified gluten-free, nut-free, and kosher-certified ingredients. The prickly pear kettle corn, for example, uses real prickly pear ground into a fine powder; real chiles give the Hatch green chile cheddar popcorn an authentic flavor. The company's charity side, meanwhile, is a key ingredient in its surging popularity. Since 2013, Kettle Heroes has donated more than $30,000 to various causes, nonprofits, and organizations. The global ready-to-eat popcorn market is expected to reach $6.22 billion by 2026.
"D'vash Organics Lands Major Deal During Pandemic", PR Newswire, March 12, 2021, © Cision US Inc
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Mondelēz Venture Unit Joins Group Dedicated To The “Upcycled Economy”

March 11, 2021: 12:00 AM EST
SnackFutures, the Mondelēz International, Inc. innovation and venture hub has joined the Upcycled Food Association (UFA), a nonprofit organization dedicated to preventing food waste by growing the upcycled economy. SnackFutures, created in 2018 with a focus on well-being snacks, the unit has made planet-first innovation a pillar of its portfolio strategy. The first two brands launched by SnackFutures were CaPao, which upcycles parts of the cacao fruit into plant-based snacks, and Dirt Kitchen Snacks, made from produce that would normally become on-farm waste due to surplus, ripeness, or bruising. The UFA, which has established a standard definition of upcycled foods, also created the Upcycled Certification Program, which allows brands and businesses to apply for a third-party certification of ingredients and products. It will launch later this year.
"SnackFutures Joins Upcycled Food Association", CSR Wire, March 11, 2021, © CSRwire, LLC.
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MadeGood Foods Expands Snack Bar Lineup With Chocolatey Granola

March 10, 2021: 12:00 AM EST
The Canadian allergy-friendly and nutrient-rich snack company (Vaughan, Ontario) is expanding its line of better-for-you snack bars with Chocolate Drizzled Granola Bars in three flavors: Cookie Crumble, Birthday Cake, and Vanilla. The new bars are an extension of the current MadeGood line, which includes: Granola Bars, Granola Minis, Crispy Squares, Soft Baked Mini Cookies, and Crispy Light Granola. The gluten-free, organic bars are available in the U.S. online and in store at Target for an SRP of $4.99 for a box of five bars.
"MadeGood Sweetens Up Snack Bars With New Chocolate Drizzled Granola Bars", PR Newswire, March 10, 2021, © Cision US Inc.
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Mondelēz International Acquires Aussie Cracker Company

March 9, 2021: 12:00 AM EST
The Chicago-based confectionery and snack company has acquired Australian premium cracker manufacturer Gourmet Food Holdings, giving Mondelēz an entry into a whole new snacking market in the health and wellness space. Current Gourmet Food COO Oliver Flint will serve as the new managing director; CEO Todd Wilson will remain with the business as an advisor. Gourmet Food's brands, including OB finest, Olina's Bakehouse and Crispbic, are category leaders in the premium crackers and biscuits segments in Australia and New Zealand (ANZ). Included in the transaction is Gourmet Food's pre-packaged seafood business, including the Ocean Blue brand. There are no closing conditions and the transaction is expected to close in April.
"Mondelēz International Acquires Australian Premium Cracker Company Gourmet Food Holdings", GlobeNewswire, March 09, 2021, © GlobeNewswire, Inc.
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U.K.’s “Action On Salt” Calls For Honest Labeling Of “Healthy” Snacks

March 9, 2021: 12:00 AM EST
A group of British scientists focusing on preventive medicine and the unhealthy effects of sodium over-consumption has released new data showing that some seemingly “healthy” snacks are in fact saltier than the concentration of seawater and could be sabotaging consumers’ health. A survey of new products in the U.K. found, for example, that one 45-gram serving of either Love Corn Salt Vinegar – advertised as vegan, gluten-free, Non GMO Project Verified, and kosher – or Love Corn Habanero Chilli contains more salt than 3.5 bags of Walkers Ready Salted crisps. Action on Salt, housed at Queen Mary University (London), said more than half of “healthy” snacks are considered a high fat, salt and/or sugar (HFSS) food, but the majority do not display color-coded labeling on the front of packages. The group calls for restrictions on the use of misleading nutrition claims on foods deemed high in fat, salt and sugar, and urges the British government to appoint a successor to Public Health England to help bring down salt levels across all foods.
"'Healthy' Snacks Could Be Sabotaging Our Health as Experts Call for Honest Food Labeling - says New Report", Responsesource, March 09, 2021, via M2 PressWIRE, © ResponseSource Ltd
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BFY Snack Companies Merge Under New Name, Awakened Foods

March 9, 2021: 12:00 AM EST
Ka-Pop! Snacks and Bubba's Fine Foods announced a merger creating a new company, Awakened Foods of Loveland, Colo., that will compete in the $110 billion global healthy snacks market and the $38 billion global cereal/granola market. Ka-Pop is the maker of Ancient Grain Popped Chips & Puffs, while Bubba’s makes Paleo & Keto-friendly snacks, granolas, and private-label goods, Dustin Finkel, founder of Ka-Pop! Snacks, will serve as CEO of Awakened Foods; Jeff Schmidgall, founder of Bubba’s, will serve as COO. "This merger allows us to simultaneously accelerate our top and bottom lines, building on an already strong gross margin foundation and 2020 growth rates of over 200 percent," Finkel said.
"Ka-Pop! Snacks and Bubba's Fine Foods Merge to Create a Powerhouse Healthy CPG Company: Awakened Foods", PR Newswire, March 09, 2021, © Cision US Inc.
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KIND Healthy Snacks Debuts Plant-Based Frozen Breakfast

March 9, 2021: 12:00 AM EST
The New York City food company announced its first frozen breakfast snack offering, KIND Frozen Smoothie Bowl, planting its flag in a $3.7 billion frozen breakfast category that has increased seven percent year-over-year. The Frozen Smoothie Bowls have a fruit and almond milk base topped with nut butter and granola. With no more than nine grams of added sugar and 7-8 grams of protein, the Smoothie Bowls are “ready to enjoy straight from the freezer.” The product is available at U.S. retailers in Almond + Mango Pineapple Passion Fruit, Almond + Triple Berry Açaí, Almond + Chocolate Banana, and Almond + Peach Kiwi Greens flavors. 
"KIND Introduces National Launch of First-Ever Frozen Breakfast Innovation", PR Newswire, March 09, 2021, © Cision US Inc.
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India’s Future Consumer To Manufacture Terra Chips

March 8, 2021: 12:00 AM EST
Though the Hain Celestial gluten-free veggie chips have been available in India as an imported item, Future Consumer is now manufacturing the snack through a joint venture with Hain. Sold for Rs 400 ($4.68) for a 150-gram pack, the product is now available in 60-gram packs for Rs. 70 ($0.96) in three flavors. The company’s Tumkur plant will manufacture Terra Chips for the Indian market and for various other countries. Future Consumer entered into a JV with Hain Celestial to manufacture, market, and distribute natural and organic products in various categories, including snacks.
Shilpa Ranipeta, "Future Consumer forays into health snacks, launches Terra Chips in India", CNBC TV-18, March 08, 2021, © TV18 Broadcast Limited
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Nature’s Eats Introduces Grain-Free Chips Made From Almonds

March 8, 2021: 12:00 AM EST
The Boerne-based brand of the Texas Star Nut & Food Company says its Nutchos chips are cooked in 100 percent almond oil, are naturally grain- and gluten-free, have 33 percent fewer carbs than tortilla chips, are rich in plant protein, and are paleo- and keto-friendly. According to the company, Nutchos have all the “crunch and mouthfeel” of traditional tortilla chips, but are “a guilt-free treat, packed with fiber, magnesium, and vitamin E.” Available in three variants – Classic Sea Salt, Barbecue, and Guacamole – Nutchos are sold in Kroger stores, specialty foods and natural grocers, and online at Nature’s Eats and Amazon beginning in June for an RRP of $3.99.
Gill Hyslop, "Nature’s Eats set to disrupt the potato chip category with first to market almond tortilla chip", BakeryAndSnacks.com, March 08, 2021, © William Reed Business Media Ltd
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Pandemic Effects Cause Peeled Snacks To Go Belly Up

March 4, 2021: 12:00 AM EST
The Rhode Island-based healthy snack manufacturer has filed for bankruptcy, citing a decline in sales in two of its most important sales channels caused by the coronavirus pandemic, according to The Wall Street Journal. The company told the bankruptcy court in Wilmington, Del., that it has experienced a substantial sales decline because airports and schools have either been closed during the pandemic or are operating with capacity restrictions. The company sold gluten-free, vegan, kosher, grain-free, and paleo-friendly snacks, including dried fruits, apple clusters, pea crisps, and puffs. 
Jonathan Randles, "Maker of Peeled Snacks Brand Dried Fruit And Crisps Files for Bankruptcy", Wall Street Journal, March 04, 2021, © Dow Jones & Company, Inc.
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Justin’s Announces Snack Box Linked To Social Media Promotion

March 4, 2021: 12:00 AM EST
The Boulder, Colo.-based maker of nut butters, organic nut butter cups, and plant-based snacks has launched a promotional campaign that features its first SNACKsational Kit, a limited-time, specially-curated box filled with all-occasion snacks. The company says snack fans can get the kits by participating in a series of enter-for-a-chance-to-win giveaways on social media during March. The SNACKsational kits contain plant-based protein snacks, including Almond Butter, Squeeze Packs, Refrigerated Almond Butter Protein Bars, and various Nut Butter Cups, including Dark Chocolate Crispy Cups and Mini Dark Chocolate Peanut Butter Cups. The campaign is featured on Justin's Instagram page and on Twitter using #SNACKsational. 
"Justin's Celebrates 'National Snack Day' With LTO Snack Kit Launch That Is Hard To Get Your Hands On", PR Newswire, March 04, 2021, © Cision US Inc.
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PureK Holdings To Acquire Women’s BFY Snacks Brand

March 3, 2021: 12:00 AM EST
The Vancouver, B.C.-based food company focusing on CBD products and plant-based foods and beverages said it plans to acquire Tru Brands Inc., a health and wellness brand specializing in nutritious snacks for women, for $7.5 million. Founded in 2018 under the female-led parent company TruWomen, Tru Brands products are sold online and at U.S. retailers, including Target and Costco. The company’s dessert-inspired protein bars are made with plant-based ingredients such as cassava, cacao, and brown rice protein, and are certified vegan, gluten-free and kosher, as well as dairy- and soy-free, non-GMO verified, and free of sugar alcohols. PureK will acquire 100 percent of the issued and outstanding shares of Tru Brands.
"PureK Holdings Corp. to Acquire -TRUBAR' Nutrition Brand in Latest Addition to Its Plant-Based Wellness Portfolio", GlobeNewswire, March 03, 2021, © GlobeNewswire, Inc.
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Survey Sheds Light On Snack Accidents – Or “Snackccidents”

March 3, 2021: 12:00 AM EST
A survey of 2,000 Americans conducted by OnePoll on behalf of Chomps, a Naples, Fla.-based maker of beef, turkey, and venison meat sticks, has found that the average American experiences 416 “snackccidents” a year. Fifty-seven percent of respondents admitted that they'd accidentally eaten a full-sized bag of snacks in one sitting. Forty-five percent admitted eating a full meal composed entirely of snacks, when they'd only intended to eat a single snack. Thirty-seven percent said they’d purchased a snack that they later realized contained ingredients that weren't exactly healthy. But “happy 'snackccidents'” were fairly common, according to the survey: 66 percent of respondents confirmed they'd stumbled accidentally upon a new snack they enjoyed. And lastly, and happily for snack makers, fifty-six percent of respondents agreed that, when it comes to snacks, they have little to no self-control.
Danielle Moore, "'Snackccidents' happen to the best of us - but just exactly how many meals have we ruined because of them?", SWNS Digital, March 03, 2021, © 72Point
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Nestlé Cereals’ “Save The Bees” Campaign Focuses On Cheerios

March 2, 2021: 12:00 AM EST
The U.K. cereal maker’s new campaign for its core brand Cheerios was created to give British families an opportunity to help "Save the Bees" and receive a free mini-box of Cheerios sunflower seeds. It is hoped that the seeds, which will be mailed directly to consumers, will raise awareness of the challenges facing bees and encourage families to plant the seeds to help supply bees with vital feeding grounds. U.K. bees have declined by a third due to habitat loss, climate change, disease and the use of pesticides. The campaign follows the launch of a new visual identity for the brand in February, which features modern packaging artwork. The on-pack designs featuring Save the Bees codes can be found on shelves at all retailers in the U.K.
"Nestlé Cereals launches Cheerios 'Save The Bees' campaign for Cheerios", Convenience Store UK, March 02, 2021, © William Reed Business Media Ltd
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Tate & Lyle’s Online Platform Sheds Light On Ingredient Science

March 2, 2021: 12:00 AM EST
Snack producers can now access the London-based global ingredients company’s new online platform to discover the evidence-based science behind its ingredients. These include its low- and no- calorie sweeteners and dietary fibers, and their impact on gut health, blood glucose management, metabolism, gut microbiome, weight management, bone health, and overall health. On the site are expert insights, research and educational tools for food and beverage producers, as well as for scientists and health professionals.
Gill Hyslop, "Tate & Lyle’s digital hub gives snack producers insight into the science behind better-for-you ingredients", BakeryAndSnacks.com, March 02, 2021, © William Reed Business Media Ltd
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Canada’s MadeGood Foods Introduces Gluten-free, Dairy-free Snack Crackers

March 2, 2021: 12:00 AM EST
The Toronto-based maker of allergy-friendly and nutrient-rich snacks has stepped into the savory segment with the introduction of Star Puffed Crackers containing nutrients from six fruits and vegetables. Available in Sea Salt, Cheddar, and Pizza flavors, the crackers are also gluten-free, dairy-free, organic, non-GMO. They contain nutrients from spinach, broccoli, carrots, tomatoes, beets, and shiitake mushrooms. vitamin A, C, D, E, and B6, and thiamine. Star Puffed Crackers are rolling out across Loblaws locations in Canada.
"MadeGood Enters Savory Market with Debut of Star Puffed Crackers", Globe Newswire, March 02, 2021, © GlobeNewswire, Inc.
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Cookie Maker HighKey Adds Plant-Based Cereal To Portfolio

March 1, 2021: 12:00 AM EST
The Orlando, Fla.-based maker of BFY chocolate chip cookies is expanding its product line to include Plant-Based Protein Cereal. The company claims the new crunchy vegan-friendly, low-carb cereal has the highest protein content on the market in the plant-based cereal category. HighKey's plant-based cereals are made with 16 grams of plant-based protein, no added sugar, and have only four grams of net carbs per serving. The four flavors are “reminiscent of childhood favorites, including Cocoa, Fruity, and Frosted.” Plant-Based Protein Cereal has an MSRP of $9.99 per 10 oz box and are available on HighKey's website and Amazon.
"HighKey Does it Again with the Launch of the Highest Protein, Plant-Based Cereal", PR Newswire, March 01, 2021, © Cision US Inc
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CEO Of Whisps Is Determined To Succeed In New York City

March 1, 2021: 12:00 AM EST
Ilana Fischer’s company, which makes the cheese snack of the same name, teamed with an investment firm in 2019 to buy the one-ingredient product – a “better-for-you Cheese-It”– from Schuman Cheese of New Jersey. She moved the office to New York and hired staff in social media, finance, digital. and marketing until she had a 33-member team – most of whom now work at home. Whisps’ distribution strategy has focused on major national accounts such as Walmart, but ecommerce is a growing channel. Fischer is also planning to implement a door-to-door bodega sales strategy once the pandemic eases. She expects to add five to 10 people and bring everyone back into the office, perhaps with a little more flexibility to work at home than before. 
Cara Eisenpress, "Snack maker trying to get into New York 
market—one bodega at a time", Crain’s New York Business, March 01, 2021, © Crain Communications, Inc
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Nightfood Hires Sircle Media To Help Planned Expansion

February 25, 2021: 12:00 AM EST
The Tarrytown, N.Y.-based better-for-you snack company has hired food & beverage social media agency Sircle Media to create a marketing campaign targeting the $50 billion U.S. night-time snacks segment. A Sircle spokesman said the timing of Nightfood’s campaign is “perfect,” because the brand “solves an important problem that almost everybody can relate to: night-time snacking and better sleep.” Sircle will execute Nightfood social media and online marketing initiatives, with an emphasis on influencer and consumer engagement, educating the market, and driving incremental sales growth in existing and new retail distribution partnerships. Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the U.S. 
"Nightfood Selects Sircle Media to Provide Digital Marketing and Social Media Management for 2021 Expansion, Quarterly Investor Call Scheduled for March 2", Globe Newswire, February 25, 2021, © Globe Newswire, Inc.
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Kellogg Debuts Smorz Jumbo Snax

February 25, 2021: 12:00 AM EST
The Michigan-based cereal company has expanded its line of Jumbo Snax based on cereal favorites with the addition of a Smorz version. A new promotional campaign invites customers to guess which cereal will get the Jumbo Snax treatment – dubbed “jumbo-fying” – while dropping a hint for fans to decode. In April, Kellogg will unveil the new mystery flavor, joining Smorz Jumbo Snax and the rest of the lineup: Froot Loops, Apple Jacks, Corn Pops, and Frosted Flakes-inspired Tiger Paws. 
"National Snack Day Gets Cereal-ously Better With A New Kellogg's Jumbo Snax Mystery Flavor", PR Newswire, February 25, 2021, © Cision US Inc
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Ulrick & Short Develops Functional Protein That Could Benefit BFY Snacks

February 24, 2021: 12:00 AM EST
The British supplier of clean label starches, flours, fibers, and proteins has developed a functional protein it says will help provide a complete amino acid profile to applications like better-for-you snacks. Complex 24 provides a complete amino acid profile, even in plant-based applications, and is gluten- and allergen-free, and non-GMO. Its neutral flavor profile, moreover, has minimal impact on the taste of products like protein bars and baked treats. It can also be used in hot process beverages (both dairy and plant-based) and meat substitutes, the company says.
Gill Hyslop, "New functional protein enables conventional snack producers tick the protein box", BakeryAndSnacks.com, February 24, 2021, © William Reed Business Media Ltd
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Late July Introduces Vegetable Tortilla Chips

February 24, 2021: 12:00 AM EST
The Norwalk, Conn.-based, Campbell-owned snack brand’s new Non-GMO Project Verified vegetable tortilla chips, available in Beat the Heat! Red Pepper and Dangle the Carrot flavors, are made with ingredients such as chia seeds and carrot. Beat the Heat! Red Pepper features chia seeds and chipotle; Dangle the Carrot chips, made with teff seeds, are seasoned with cumin and paprika. The new vegetable line joins a portfolio of no-grain, multigrain, and classic tortilla chips in flavors such as bacon habanero, sea salt & lime, and sweet potato. The new tortilla chips are available in retailers such as Whole Foods Markets nationwide for an RRP of $3.29 per 5.5oz bag.
Emma Upshall, "Late July launches new vegetable tortilla chips in U.S.", FoodBev Media, February 24, 2021, © FoodBev Media Ltd
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Every Body Eat Launches BFY Snack Thins In Four Flavors

February 24, 2021: 12:00 AM EST
The Chicago, Ill., company founded by veteran big food executives debuted a range of snack thins at local Whole Foods Market and Mariano's stores that are free from the “the 15 most common troubling ingredients.” Every Body Eat crackers come in Cheese-Less, Sea Salt Chia, Chive & Garlic, and Fiery Chili Lime, all made from potato starch and brown rice flour plus seasonings. A 14-cracker serving contains 100 calories and 135 mg of sodium. Launched a year ago, the brand is available in 370 retail stores across the country, on Amazon.com, and at everybodyeating.com. The crackers can be purchased online by individual flavor ($25.99 for a 4-pack, or $69.99 for a 12-pack) or a flavor variety 4-pack ($25.99), and by subscription.
"Every Body Eat: New Chicago Company Raises The Bar On Inclusive Snacking", EINPresswire.com, February 24, 2021, via MENAFN, © EINPresswire.com
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BFY Snack Brand Graze Achieves B Corp Status

February 23, 2021: 12:00 AM EST
The Unilever healthy snacking brand was certified as a B Corporation (B Corp) committed to being a force for good in the world when it comes to people, planet, and profits. Customers praised the company for an ongoing commitment to creating healthy alternatives to unhealthier snacks and for reimagining snacking by challenging traditional snacking conventions. The brand is guided by public health targets and a desire to play a part in tackling issues such as obesity. It has removed 160 tons of sugar from its snacks since the end of 2019, In addition, all graze snacks are a source of fiber, more than 75 percent contain fewer than 150 cal. per portion, and no graze snacks are high in salt. 
Fiona Briggs, "Graze, Unilever’s healthy snacking brand, is celebrating becoming a B Corporation", RetailTimes.co.uk, February 23, 2021, © RetailTimes.co.uk
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New Clif Bar CEO Pursues Ambitious Transformation Plan

February 23, 2021: 12:00 AM EST
The new CEO of the Emeryville, Calif.-based snack company is leading a corporate transformation whose ambitious goal is to double its business to $2 billion and double its positive impact on the world. Key moves in Sally Grimes’ transformation plan include: implementing a new structure that will be faster at meeting the needs of consumers and appeal to a broader shopper base; adopting a balanced marketing mix to build brand awareness beyond the core customers of athletes and weekend warriors; bringing in new talent and adding jobs focused on advanced analytics, technology, agile innovation, design thinking, and revenue growth management; and eliminate approximately 125 positions across the company. Regarding innovation, recent new product introductions include Clif Thins made from organic rolled oats that come two to a pack and weigh in at only 100 calories with five grams of sugar; and the launch of a new of Pop’n Crunch clusters that contain nutrient dense ingredients such as seeds and nuts. 
Elizabeth Crawford, "Clif Bar adopts ambitious ‘transformation’ to expand portfolio, consumer-reach & sustainability", FoodNavigator-USA.com, February 23, 2021, © William Reed Business Media Ltd
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8Foods Launches Keto-Friendly Line Of Breads, Snacks, Desserts

February 22, 2021: 12:00 AM EST
The London-based producer of low-sugar, high-raw snacks and other foods has launched a new brand, Keto8, with three core ranges: Keto Sweet Treats, Keto Snacks, and Keto Breads & Bagels. According to 8Foods founder Alexi von Eldik, the launch will "bolster the availability of low-carb, low-sugar, truly healthy breads, snacks and desserts in the market, and also tap into the exploding demand for keto foods." The new line has debuted online and at Whole Foods Market, Selfridges, Fenwick, Planet Organic and Revital, with prices ranging from £2.80 ($3.96) for Cheesy Kale Crisps to £8.50 ($12.03) for a Keto Raw Caramel Slice. All 8Foods snacks, breads, and desserts – both Cru8 and Keto8 – are gluten-, grain-, dairy-, and refined-sugar free, low carb, low sugar and diabetic friendly.
Abbie Dawson, "Cru8 taps into ketogenic diet trend with launch of Keto8 sub-brand", thegrocer.co.uk, February 22, 2021, © William Reed Business Media Ltd
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Second Nature Brands Launches New BFY Snacks Platform

February 23, 2021: 12:00 AM EST
The Michigan-based snack company says its new company platform is reimagining premium and better-for-you snacks and treats based on its family of brands that includes Kar's Nuts, Second Nature Snacks, and Sanders Chocolates. The company sees opportunities for expanding the new platform both through brand innovation, strategic investments, and acquisitions. The mission is to create snacks and treats that “make lives better, naturally.” In 2021, the company will bring to market more than 25 new better-for-you products from its Kar's Nuts, Second Nature Snacks, and Sanders Chocolates brands in partnership with retailers and through the brands' direct-to-consumer ecommerce channels. The new snacks and treats will include Second Nature Smart Mixes, Sanders Organic Dairy-free Sea Salt Caramels and Sanders Sea Salt Caramel Thins. Kar's Nuts will also introduce a Kar's Snack Max line.
"Second Nature Brands Announces Launch, Bringing Premium Snacks and Treats Businesses Under New Corporate Platform to Fuel Innovation", PR Newswire, February 23, 2021, © Cision US Inc.
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Black-Owned Cereal Start-Up Faces Stiff Headwinds Getting Off The Ground

February 21, 2021: 12:00 AM EST
The mission of Nic King, founder of Connecticut-based Legacy Cereal Company, was to create a healthy breakfast cereal: plant-based, vegan, gluten-free, and tasty. He left his corporate retail job last spring, as the pandemic was gathering steam, and secretly developed the prototype for Proud Puffs, a chocolate-flavored breakfast cereal made with real cocoa and monk fruit as a sweetener. King has been trying to find investors, as well as production plants and kitchens where manufacturing can be scaled up. According to King, after directing contacts to his website, which clearly states it is a minority-owned business, “I started to notice the lack of returned phone calls, lack of email responses.” That was “the most disappointing part.” Also, he walked away from a six-figure investment opportunity when the investor told him the graphics on the cereal package were “a little too urban.” He remains undaunted. His crowdfunding campaign has kept him going since the official launch on February 1, and he’s selling product on the website. 
Stephanie Officer, "Nic King Makes History by Creating 1st Black-Owned Cereal Brand", Inside Edition, February 21, 2021, © CBS interactive
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White’s Oats Brand Expands In U.K. With Booths Country Contract

February 19, 2021: 12:00 AM EST
The Northern Ireland-based porridge and oats cereal brand will soon be available in premium supermarket chain Booths Country, thanks to a newly-secured contract. Booths Country, which operates 28 stores in Northwest England, joins the company’s other major stockists, including Asda, Aldi, Tesco, and Sainsbury’s in Northern Ireland, the Republic of Ireland, and the U.K. The six products now available in Booths supermarkets include Organic Jumbo 750g; Organic Oat Flakes 750g; Toasted Oats Strawberry & Banana 500g; Toasted Oats Apple & Cinnamon 500g; Toatly Oaty Original and Toatly Oaty Apple & Cinnamon.
Claire Cartmill, "Armagh’s White’s Oats secures contract to grow their GB market share", News Letter UK, February 19, 2021, © JPIMedia Publishing Ltd
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Real Food From The Ground Up Adds Two Cauliflower-Based Snacks To Lineup

February 18, 2021: 12:00 AM EST
The Fairfield, N.J.-based plant-based snack specialist’s new additions include Cauliflower Chips – a “cauliflower-based version of the classic potato chip” – in sea salt, salt & vinegar, sour cream & onion, and buffalo flavors, and Cauliflower Snacking Crackers in sea salt and ‘everything’ flavors. Both new snacks have an SRP of $3.99 per 3.5 oz bag. The snacks are vegan, Non-GMO Project Verified, and free from gluten, artificial flavors and colors, and preservatives. They will be available nationwide at retailers and online this year. The company also sells a line of snacks made from butternut squash.
Antonia Garrett Peel, "Real Food From The Ground Up unveils new cauliflower snacks", FoodBev Media, February 18, 2021, © FoodBev Media Ltd.
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Kind Snacks Launches In Australia With Kindness-Focused Promo Campaign

February 18, 2021: 12:00 AM EST
The healthy snack brand founded in 2004 by serial entrepreneur Daniel Lubetzky – it is now owned by confectioner Mars – is launching in Australia with a marketing campaign that features kind Australians as brand ambassadors. The company eschewed celebrities and social media influencers, instead choosing people like the founder of volunteer organization Pets of the Homeless, and a former parish priest who has spent 39 years working to provide meals and education to kids in disadvantaged communities. The campaign reflects Kind's “not-only-for-profit” ethos, and its belief that businesses can play a role in improving things for everyone. Kind hopes to expand from the four people selected for the launch to as many as 500 community-minded Aussies.
Stephanie Palmer-Derrien, "How Daniel Lubetzky grew his snacks brand from a basement to a $5 billion business, and why kindness is key to a new Aussie campaign", Smart Company, February 18, 2021, © Private Media Pty Ltd
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Savory Taste Alliance Touts Benefits Of Yeast-Fortified Snacks

February 18, 2021: 12:00 AM EST
The STA, the PR arm of the European Association for Specialty Yeast Products, is on a mission to boost ‎awareness of yeast extract and provide the U.S. food industry with information about yeast extract as a food ingredient. The organization says naturally-occurring yeast extract is a versatile ingredient that can improve, intensify, and deepen the flavor of both savory and sweet snacks. Other benefits of yeast extract: enrichment of flavor without added salt; it is clean label, made through the autolysis of baker’s, brewer’s or Torula yeast; it is a common household ingredient, familiar to most consumers; it is an animal-free ingredient, perfect for vegetarian or vegan-friendly offerings; it is a healthy source of protein and vitamin B; and its three forms – liquid, paste or powder – make it easy to add another dimension of flavor to snacks. The umami flavor it provides varies from buttery to roasted, grilled, cheesy, or fatty.
Gill Hyslop , "Snacks will get an umami punch – and tick a number of consumer boxes – from the addition of yeast extract", BakeryAndSnacks.com, February 18, 2021, © William Reed Business Media Ltd
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Nature Valley’s New Wrapper Designated As “Store Drop-Off Recyclable”

February 16, 2021: 12:00 AM EST
General Mills’ Minneapolis-based granola product brand has introduced an unpatented plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle, a program for recycling plastic bags, wraps, and films that can't be recycled via curbside recycling bins. The newly packaged Crunchy granola bars will arrive on store shelves this spring, bringing the company closer to its goal of 100 percent recyclable packaging by 2025. According to the company, more than 90 percent of Americans – about 295 million people – live within 10 miles of a Store Drop-Off recycling location. Nature Valley did not patent the wrapper technology, so other food brands are welcome to use it. 
"Nature Valley Launches First-Ever Store Drop-Off Recyclable Snack Bar Wrapper", Business Wire, February 16, 2021, © Business Wire, Inc.
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Celebrity Chefs Concoct Recipes Using Indian Snack Brand Cornitos

February 16, 2021: 12:00 AM EST
The “Cornitos By My Side” promotional campaign that ran on Facebook and Instagram featured videos describing Cornitos-based recipes from 40 celebrity master chefs. The recipes were prepared with products like Nachos, Taco Shells, Tortilla Wraps, and other lines. The recipes included: Tacos Stuffed with Crispy Shiitake Mushrooms; Tacos & Nachos; Indo Mexican Tacos and Wraps with Salad; Tacos with Wild Fig; and Tortilla Milli Fili with Tacos. 
"Cornitos features 40 Indian celebrity chefs in new 'Cornitos By My Side' campaign", exchange4media.com, February 16, 2021, © Adsert Web Solutions Pvt. Ltd.
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Epogee’s Alternative Fat Technology Enables Lower-Calorie BFY Snacks

February 16, 2021: 12:00 AM EST
The Indianapolis-based maker of fat replacement compounds says its alternative fat technology, EPG (esterified propoxylated glycerol) is helping manufacturers produce better-for-you snacks with “dramatically fewer calories.” According to the company, EPG can replace up to 85 percent of the digestible fat in a formulation, allowing formulators to reduce labeled calories, total fat grams, and saturated fat grams by 92 percent for each unit of fat replaced. One snack maker that has applied the new technology is OWN Your Hunger (New York, N.Y.), a keto, vegan, low carb start-up that says it has launched the world’s first line of peanut butter and hazelnut spreads with nearly half the calories.
Gill Hyslop , "Alternative fat technology cuts calories of full-fat snacks in half", BakeryAndSnacks.com, February 16, 2021, © William Reed Business Media Ltd
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Hormel Foods Corp. Buys Planters For $3.35B

February 14, 2021: 12:00 AM EST
The Austin, Minn. food company’s acquisition of the snacking nuts firm is the largest in its 130-year history. Chicago-based Kraft Heinz’s decision to sell represents is a further attempt to shore up a struggling balance sheet. It took a nearly $17 billion write-down in the value of its brands in 2019. The Planters nuts business will bolster Hormel’s portfolio of branded high-margin products, which already includes Skippy peanut butter, Dinty Moore soup, and Justin's nut butters. But Planters snacking nuts products straddle the line between a pure commodity and a value-added product. Commodities tend to be more vulnerable to generic or store-brand competitors.
Kristen Leigh Painter, "Hormel makes its biggest deal ever, buying Planters for $3.3 billion", The (Minneapolis) Star Tribune, February 14, 2021, © Star Tribune
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Entrepreneur Unveils “Climate Friendly” Snacks

February 12, 2021: 12:00 AM EST
Launched at the end of 2020, Julia Collins’ Moonshot crackers are organic, kosher, plant-based, non-GMO, made with no added sugars, and are packaged in carbon neutral boxes displaying messaging about regenerative agriculture and the potential of carbon-fixation. According to Collins, a successful entrepreneur who founded Zume Pizza – in 2018 it was valued at more than $2 billion – “climate friendly” means the company considers everything when making its crackers: the ingredients, the packaging, and even how the snacks are produced. The idea is to “make a delicious snack while being a good steward of the planet.” Moonshot crackers are available in Sourdough Sea Salt, Rosemary Garlic, and Tomato Basil flavors at $6 a box or via subscription.
Eve Turow-Paul, "How One Woman With A Box Of Crackers Aims To Save The Planet", Forbes Media , February 12, 2021, © Forbes Media LLC.
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Grupo Bimbo Buys Minority Stake In Allergy-Friendly Snack Maker

February 12, 2021: 12:00 AM EST
Bimbo Ventures, the venture capital arm of the Mexican baked goods company, has become a minority investor in six-year-old Rule Breaker Snacks, a Brooklyn, N.Y. maker of vegan, gluten-free, and allergy-friendly treats. Rule Breaker, a brand of Have Your Cake Kitchen LLC, features chickpeas as the first ingredient in its fiber- and protein-rich brownies and blondies. The undisclosed investment amount marks the first external funding for Rule Breaker Snacks. According to Food Dive, the acquisition of a minority stake in Rule Breaker gives the 78-year-old company a bigger presence in allergy-friendly foods. Rule Breaker, whose products are sold online and at more than 2,500 retail locations in the U.S., now has access to Grupo Bimbo’s 33-country distribution network.
Christopher Doering, "Bimbo invests in vegan snacks producer Rule Breaker", Food Dive, February 12, 2021, © Industry Dive
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Post Holdings Forms SPAC In Hopes Of Acquiring A Food Company

February 12, 2021: 12:00 AM EST
Cereal maker Post Holdings is the latest company to launch a special purpose acquisition company (SPAC), a way to bring a private company public more quickly and with fewer disclosures than a traditional IPO. Post is trying to raise $400 million for its SPAC, a Post Holdings subsidiary managed by its executive team, that will acquire a company in the consumer products industry. In a press release, the company said its Post Holdings Partnering Corporation “intends to partner with a company in the consumer products industry that complements the experience and expertise of Post's management team and is a business to which Post's management believes it can add value." Food brands expected to go public in the future that Post could target include Chobani, Just Eat, and Impossible Foods.
Matthew Fox, "Cereal maker Post Holdings to launch $400 million SPAC as more corporations warm to the blank-check listings", The Business Insider, February 12, 2021, © Insider Inc.
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Hain Celestial Is Shopping For Brands With “Mainstream Potential”

February 11, 2021: 12:00 AM EST
The New York company (Lake Success) is looking to acquire brands that align with its priorities – “mainstream potential” – as it divests those that are no longer a strategic fit. CEO Mark Schiller told analysts recently that the company is interested in brands in the immune-boosting and stress-reduction spaces. Other categories include at-home cooking, at-home snacking, plant-based diets, and hygiene. Schiller calls these ”Get Bigger” categories because of their potential for strong volume growth momentum and accelerating market share gains.
Elizabeth Crawford, "Hain Celestial open to acquisitions in plant-based, immunity-boosting, stress-reducing & snack categories", FoodNavigator-USA.com, February 11, 2021, © William Reed Business Media Ltd
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Mondelēz Innovation Hub Forms Start-Up Program For “Well-Being” Snacks

February 10, 2021: 12:00 AM EST
SnackFutures, Mondelēz International’s innovation and venture hub, has formed a start-up engagement program designed to drive mutual growth between entrepreneurs and the Mondelēz ecosystem. The CoLab program is looking for early-stage, snack brands with a “well-being” positioning. The 12-week program, customized for each participant’s business challenges and growth priorities, will accept up to ten start-ups, each of which will receive a $20,000 grant. Candidates must be based in the U.S., be generating at least $500,000 in revenue, have high growth potential, align with the Mondelēz innovation priorities, and can benefit from working with Mondelēz and its partners. 
Missy Green, "Mondelēz’s SnackFutures to incubate ten well-being snack start-ups with CoLab", Food Ingredient First, February 10, 2021, © CNS Media
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SPAR International Increases Its Range Of Healthy Snacks

February 10, 2021: 12:00 AM EST
The voluntary partnership of independent food retailers is meeting the global demand for healthier snacks by increasing the range of products in its own healthier snack products. It recently expanded its SPAR Own Brand snacking nut range with roasted and salted California pistachios packaged in a 200-gram block-bottom bag that is “easy to merchandise.” Other healthy snacks in the SPAR range include crunchy vegetable and potato chips that are lower in fat and carbohydrates than traditional potato and corn-based snacks. The vegan, gluten- and palm oil-free range also includes chickpea, quinoa, chia, and lentil-based options. The SPAR International retail food chain links 13,320 independent stores worldwide, giving them volume purchasing power.
"SPAR encourages healthier snacking with growing own brand range", Contify Retail News, February 10, 2021, via Via Lexis Nexis, © Lexis Nexis
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Mackie’s Crisps Unveils “Lentil Waves” In Two Flavors

February 9, 2021: 12:00 AM EST
The Scottish snack company’s new product, now sold in 80-gram share bags at Lidl grocery stores in the U.K., are made using a proprietary process that “air pops” the lentils and other vegetables in its Wholesums range. Air popping means that, both flavors of Lentil Waves – salt & vinegar and barbecue – contain 50 percent less fat than other lentil-based snacks on the market, as well as three grams of fiber per serving. According to the company, they are also vegan, non-GMO, and a good source of protein and low in saturated fat. 
Brian Stormont, "Mackie’s ready to ride the waves of success with new lentil-based snacks line", thecourier.co.uk, February 09, 2021, © DC Thomson Co Ltd
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Entrepreneur’s Wine-Focused Snack Idea Is A Million-Dollar Business

February 8, 2021: 12:00 AM EST
A California high-tech entrepreneur who had a brainstorm while snacking on potato chips and drinking wine has created a million-dollar snack business called Wine Chips – gluten-free, lattice-cut cheese-flavored potato chips designed to be paired with specific types of wines. Jonathan Strietzel founded winechips.com in 2017, with the help of family and master sommeliers, plus experts in tech, branding, and seasoning. He now has $1 million in online orders and a product carried in 600 shops nationally. The company’s cheese-flavored chips comes in four varieties: manchego (to pair with rosé); blue cheese (sauvignon blanc); smoked gouda (cabernet); and asiago (pinot grigio). Starter kits ($19.99 for three 3-ounce bags), gift sets and more, are all available on winechips.com.
Anne Valdespino , "How a snack attack led to Wine Chips and $1 million in online orders", The Orange County Register, February 08, 2021, © MediaNews Group, Inc.
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Post Holdings Introduces High-Protein Cereals, Cereal-Based Snacks

February 8, 2021: 12:00 AM EST
The 126-year-old St. Louis, Mo.-based breakfast cereal company says its efforts to drive innovation have resulted in a higher protein cereal range as well as a line of snacks based on some of its iconic cereals, CEO Robert Vitale said during a recent analyst conference call. The company is “cautiously optimistic” about the successful limited-distribution launch of its new Premier Protein line that “delivers great-tasting cereal with high protein.” The new snack products include Cocoa Pebbles Crisps, Fruity Pebbles Crisps, Honeycomb Big Bites, and Chocolate Honeycomb Big Bites. The snacks feature the same flavors as the breakfast cereals but come in “larger, more portable and snackable forms.”
Eric Schroeder, "Post pursues fundamental cereal category innovation", Baking Business, February 08, 2021, © SOSLAND PUBLISHING COMPANY
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Gulf States Snack Start-Up Freakin’ Healthy Plans Expansion To Europe, North America

February 7, 2021: 12:00 AM EST
The plant-based snack company, launched in Dubai in 2018 by a Lebanese-Canadian entrepreneur, is now distributing 10 product lines to 250 vendors in Saudi Arabia. It plans to quadruple that number by the end of the year while also expanding to European cities, and eventually to the U.S. and Canada. In addition, the company hopes to increase to 20 products lines in Saudi Arabia, with the aim of reaching 30 by the end of the year. The snacks contain no wheat, dairy, refined cane sugar, gluten, preservatives, artificial colors or flavors, or soy.
DEEMA AL-KHUDAIR, "Plant-based snack food start-up expands in Saudi Arabia", Arab News, February 07, 2021, © SAUDI RESEARCH & PUBLISHING COMPANY
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Adjuvant Capital Invests In Fortified Snacks Company Frontier Nutrition

February 5, 2021: 12:00 AM EST
The New York-based life sciences venture fund, backed by the Bill & Melinda Gates Foundation, has joined other investors in taking a $6 million stake in the Bangladesh-based company, maker of fortified snacks that treat and prevent malnutrition. Proceeds will be used for in-house manufacture of several products, to launch sales and marketing campaigns for its consumer brand Hashi Khushi, and to develop new products. Frontier Nutrition's products, which cost about $0.06 a serving, are sold under the name of Hashi Khushi and Nutri+ at more than 50,000 outlets in the country. The fortified products include lentil butter, chocolates, powdered drinks and biscuits. 
"Frontier Nutrition raises funds through Series B round", PRNewswire, February 05, 2021, © Cision US Inc.
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Snack Brand Inc. Develops Palate-Friendly Blue-Green Algae

February 4, 2021: 12:00 AM EST
The Rhode Island-based company has launched a line of seed-nut-dried fruit clusters that combine farm-fresh, protein-packed spirulina (blue-green algae) with nutrient-dense ingredients, including pumpkin seeds. sunflower seeds, flaxseed, almonds, cashews, dried fruit, and spices. The vegan blends, which are grain-free and contain no added sugar, offer two functional benefits that are in short supply for many people during the pandemic: energy or relaxation. The four available flavors are Blueberry & Matcha, Apricot & Matcha (for energy), and Apple & Tart Cherry, and Bananas & Cinnamon (for relaxation). An added benefit is the flavorless spirulina that Snack Brand uses. It “doesn’t taste like anything when mixed in the clusters,” the company says.
Elizabeth Crawford, "Start-up Snack Brand strives to woo consumers back to spirulina with new clusters, powder", FoodNavigator-USA.com, February 04, 2021, © William Reed Business Media Ltd
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