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82 Labs Expands To Store Shelves While Extending Product Focus Beyond Hangover Recovery

November 19, 2018: 12:00 AM EST
Los Angeles-based start-up 82 Labs is preparing to rebrand itself as a functional beverage platform in December with the launch of a holistic suite of products aimed at promoting productivity. The company, which works closely with a research team at USC, closed an $8 million funding round six months ago and launched Morning Recovery, a 3.4 oz. shot designed to ease the effects of alcohol consumption. Consumer research, however, has convinced the company to expand its horizons. Morning Recovery will be one of a variety of products aimed at providing different functional benefits, including anxiety relief, improved sleep quality, optimal hydration, and mental acuity. It will debut new flavors and packaging next month while transitioning from online-only sales to brick-and-mortar retail. Its products are being tested at 7-Eleven locations in Chicago, and in stores in San Francisco and Los Angeles. The company plans to expand eventually to mass and conventional grocery channels. 
Martín Caballero, "The Morning After: 82 Labs Evolves Amid Retail Push", BevNET.com, November 19, 2018, © BevNET.com
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