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Canada’s Simply Better Brands Closes Acquisition Of Tru Brands

August 19, 2021: 12:00 AM EST
The acquisition adds the Tru Brands line of dessert-inspired protein bars to the Vancouver-based plant-based food and beverage company’s portfolio. Founded in 2018 under the female-led parent company TruWomen, Tru Brands snacks are sold online and at U.S. retailers, including Target, Costco, Whole Foods, and Fresh Thyme. Their protein bars are made with plant-based ingredients such as cassava, cacao, and brown rice protein, and are certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols.
"Simply Better Brands Corp. Closes the Acquisition of ‘TRUBAR’ Nutrition Brand Adding to Its Plant-Based Wellness Portfolio", GlobeNewswire, August 19, 2021, © GlobeNewswire, Inc.
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Country Archer Provisions Puts Down Roots In Plant-Based Snacks

August 19, 2021: 12:00 AM EST
The San Bernardino, Calif-based meat snack maker is entering the plant-based category with a new line of plant-based jerky made with whole slices of King Oyster mushrooms. According to the company, the mushrooms have fibers with a similar look, tear and chew to traditional jerky. Certified soy- and gluten-free, the plant-based jerky contains three grams of fiber per serving and comes in spiced bacon, barbecue, and teriyaki flavors. Country Archer’s plant-based jerky retails for $7.99 per 2-oz bag and is available online and at Sprouts stores. It will roll out to Whole Foods Market stores nationwide in October.
Rebekah Schouten, "Country Archer unveils plant-based mushroom jerky", Food Business News, August 19, 2021, © SOSLAND PUBLISHING COMPANY
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First SunChips Ads In Four Years Hope To Rejuvenate The Brand

August 19, 2021: 12:00 AM EST
The “Be Your Own Wave” campaign theme – a play on the Frito-Lay whole-grain snack’s rippled  shape – urges younger consumers to embrace their individuality. Developed by the Marketing Arm agency (Omnicom Group) after extensive consumer research, the first 30-second spot focuses on artists who’ve had a tough time during the pandemic. The concept will be expanded to “more and more real-life consumers” eventually. For now, the campaign uses only digital media.
Steve Ellwanger, "SunChips Promotes Individuality With 'Be Your Own Wave' Campaign ", Marketing Daily, August 19, 2021, © MediaPost Communications
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Munchy’s Debuts Cream Cracker That Supports Immunity

August 19, 2021: 12:00 AM EST
Available in three flavors, the Malaysia-based Munchy’s Crackers Plus is enriched with 10 nutrients including vitamins B and C, and minerals Selenium and Zinc, which can help support the body’s immune system. Munchy’s Malaysia says the demand for healthier, more nutritious snacks is growing steadily. The crackers are available in Original High Calcium, High Protein Chia Seeds and High Fiber Whole Grain flavors, priced at $1.14 (300g) and $2.59 (700g).
"Snack healthy to boost immunity", The Sun Daily, August 19, 2021, © Sun Media Corporation Sdn. Bhd
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MadeGood Launches “Un-wreck The Future” Promotional Campaign

August 18, 2021: 12:00 AM EST
The Vaughan, Ont.-based BFY snack company, which is launching a brand platform “enlisting the optimism of youth,” is unveiling a promotional campaign, running in Canada and the U.S., aimed at “tackling issues that will make a healthier, safer, and more equitable future.” A two-minute “Un-wreck The Future” anchor spot features kids inspired by news reports to do something to make the future less bleak. They settle on food insecurity, the focus of the platform’s first year. The campaign message is that even though there are no easy answers – 1.7 million Canadians and 42 million Americans face food insecurity – it is welcoming any and all ideas from people who are invested in making the future better. The campaign was led by Broken Heart Love Affair agency, with Sister agency Lifelong Crush handling digital, the Hype agency supporting PR in Canada, Coast handling PR in the U.S., and Epitaph handling the media buy.
Josh Kolm, "MadeGood launches first brand platform to ‘un-wreck the future’", Strategy Online, August 18, 2021, © Brunico Communications Ltd
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Eat Makhana Introduces New Flavor Of Dairy-Free Lily Seed Snacks

August 18, 2021: 12:00 AM EST
The San Mateo, Calif.-based lily seed snack company’s new Spicy Vegan Queso Lily Seeds target snackers who want dairy-free cheesy, crunchy, and spicy treats. The new variant of popped water lily seeds, known as makhana in Hindi, are flavored with jalapeno, cayenne pepper, and paprika. All Eat Makhana snacks contain the anti-aging bioflavonoid kaempferol, have 50 percent more protein and 65 percent less fat than popcorn, making them “an antioxidant, anti-aging, anti-diabetic and anti-inflammatory food,” according to the company. The snacks are also vegan, corn-free, non-GMO, and free of nuts, gluten, sugar, or any sort of preservatives.  
"Eat Makhana unveils Spicy Vegan Queso Lily Seed Pops, the newest addition to its growing nutritious snacks", MarketWatch, August 18, 2021, © MarketWatch, Inc.
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General Mills Tells Parents: Cereals Do Deliver A Healthy Breakfast

August 17, 2021: 12:00 AM EST
With breakfast cereal sales declining steadily in recent years – though growth projections have been rosier lately, thanks to the impact of the pandemic – the Battle Creek, Mich.-based company surveyed parents and found that many feel guilty about feeding their kids breakfast cereals thinking they’re sort of a nutritional cop out. In fact, the company says, nutrient-dense eating can and should include foods – i.e., breakfast cereals – that are accessible and affordable to all. “In reality, a bowl of cereal is hard to beat when it comes to nutrient density.” Especially, the company says, a bowl of one of the nutrient-dense options from General Mills Big G Cereals: Cheerios, Fiber One, Chex, etc. Guilt-free parenting can be easy after all.
"General Mills Uses New Data to Launch 'Good Is Good Enough' Campaign to Remove Parental Guilt Associated With Nutritious Eating", Business Wire, August 17, 2021, © Business Wire, Inc.
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Environmental Benefits Of Upcycling Are Real – And The Snacks Are Good, Too

August 17, 2021: 12:00 AM EST
Companies that produce upcycled snacks – made with food production by-products otherwise bound for landfills – claim they’re helping the environment by reducing food waste and creating products with less power, water, and other carbon-heavy resources. Nutritionist and writer Ariane Resnick says her research found the claims mostly true. In the process, she discovered a few upcycled snacks and food products that she really liked. Among these are: CaPao’s fruit and nut bites made from cacao fruit left over after chocolate processing; Fast Company’s high-fiber, gluten-free flours, baking mixes. and snacks made with the by-products of plant-based milk processing; Renewal Mill’s okara flour made from the leftovers from soy milk production; and Pulp Pantry’s fiber-rich chips made from the pulp left over after fruits and vegetables are juiced.
Ariane Resnick, CNC , "Are Upcycled Snacks Having Any Impact On Food Waste? We Investigate", Byrdie , August 17, 2021, © Byrdie is part of the Dotdash publishing
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General Mills Adds To Yop Potable Yogurt Line

August 17, 2021: 12:00 AM EST
The company has added a coloring-free chocolate flavor to the range sold in the U.K., which also includes strawberry and raspberry flavors targeted at teens.  as part of the Yop range, the new offering is free from colorings and is said to be great for portion control on the go. According to the company, Yop sales have increased by 12.6 percent, boosting household penetration by 72.6 percent. With an RRP of $2.74, Yop Chocolate is sold in Asda stores in four-packs. 
Antonia Garrett Peel, "General Mills unveils new chocolate drinkable yogurt", FoodBev Media, August 17, 2021, © FoodBev Media Ltd
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“Click For Snack Delivery” Remains Strong Trend As Pandemic Wanes

August 17, 2021: 12:00 AM EST
A report from PepsiCo and Chinese on-demand delivery and retail platform Dada Group acknowledges growth in ecommerce but says the pandemic has been the real catalyst in driving home delivery sales. That trend is still strong: the number of Chinese consumers preferring to “click” to have goods delivered directly to their home continues to grow, creating real opportunities for retailers and brand owners to attract new customers, as well as repeated orders. Snacks in particular are enjoying a real boost through ecommerce, with JDDJ reporting a 91 percent growth of snack sales in 2020. Snack buyers come from all channels, all scenarios, and all regions. And their tastes range from everyday treats to the most eclectic, like mango-flavored chocolate and sauerkraut-flavored potato chips. 
Gill Hyslop, "The five major trends motivating the ecommerce snack customer in China", BakeryAndSnacks.com, August 17, 2021, © William Reed Business Media Ltd
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British Company Boundless Raises Cash, Launches Sorghum Snacks

August 17, 2021: 12:00 AM EST
The four-year-old U.K.-based “activated” snacking brand raised $1.4 million from angel investors and others to expand its healthy snacks business, which includes a range of high-protein, gluten-free nut and seed mixes. The company’s FAB (flood, activate, bake) method involves soaking the nuts and seeds in salt water to kick-start germination before “activating” them by drawing out hard-to-digest phytic acid. The products are then baked at a low temperature. This month the company will debut two new snacks made from sprouted sorghum. The new funding will be spent primarily on overseas marketing, working on in-store sampling and virtual trade shows, and social media campaigns.
Niamh Leonard-Bedwell, "Boundless adds Activated Chips duo to bagged snacks offering", The Grocer, August 17, 2021, © William Reed Business Media Ltd
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Awakened Foods Gets Cash Injection To Fund Marketing Of New Products

August 16, 2021: 12:00 AM EST
The Colorado-based holding company created this year through the merger of Ka-Pop Snacks (sorghum-based) and Bubba’s Fine Foods (paleo and keto) said it has received “a significant investment” from Clover Vitality, an Evanston, Ill.-based venture capital and growth equity firm focused on emerging food and beverage companies. Awakened Foods’ portfolio companies also include Awakened Food Crafters, a co-manufacturer and private-label business. The company is not disclosing the investment amount or whether Clover had taken a stake in the business, but says it represents “meaningful progress toward our total raise amount.”  The funds will be used to support marketing campaigns and to fuel more 20 new products that have, or will launch, this year.
Simon Harvey, "Ka-Pop, Bubba s snacks owner Awakened Foods backed by investor", just-food global news, August 16, 2021, © just-food.com
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Breakfast Cereals Tick A Lot Of Boxes As They Cater To Consumer Preferences

August 16, 2021: 12:00 AM EST
The growth of non-cereal breakfast categories – frozen, refrigerated, bagels, pastry/doughnuts, etc. – is outpacing the growth of cereals. But a number of seemingly conflicting benefits – cost-effectiveness, functional health, better-for-you, clean label, indulgence, nostalgia – could fuel category growth during the coming year. Yes, consumers are more motivated to try a new cereal with claims of reduced sugar, added protein, added fiber, and nutrient-dense ingredients. However, industry watchers say there’s still room for some indulgence in the category – think Little Debbie Cosmic Brownies cereal, Post’s Dunkin-inspired cereals, General Mills’ Dunkaroos Cereal, and Kellogg’s Special K Dipped Chocolatey Almond. A key factor driving their success is familiarity of flavors that hark back to their childhood breakfast tables.
Barbara Sax , "How Can the Cereal Aisle Reclaim Breakfast?", Progressive Grocer, August 16, 2021, © EnsembleIQ
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Dr Pepper Debuts Chocolate-Flavored Variant, Rewards Program

August 15, 2021: 12:00 AM EST
The Frisco, Texas-based soft drink company’s FANtastic Chocolate! Flavor Is being introduced with a limited time Dr Pepper "Pepper Perks" rewards program. Consumers participate by scanning the proof of purchase QR code on Dr Pepper purchases, triggering a prompt to create a "Pepper Perks" account. Once the qualifying number of points are earned, consumers can redeem their purchase to receive the new flavor while supplies last. Participants can also enter for a chance to win a trip to the College Football Playoff National Championship and redeem other Dr Pepper branded college team gear.
"Calling All Super Fans: Dr Pepper Reveals FANtastic Chocolate", PRNewswire , August 15, 2021, © Cision US Inc
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Sales Of Snacks Are Up, But Watch The Impact Of The Delta Variant

August 13, 2021: 12:00 AM EST
Sales of low-calorie, diet, and convenience foods have started to rise as vaccinations have slowly increased, more restaurants and bars are operating at greater capacity, and workers are heading back to their offices. Sales of low calorie/reduced fat snacks are up 20 percent, drinkable yogurt for adults up 23 percent, rice and popcorn cakes up 13 percent; diet measured meals/snack bars are up 11 percent, adult nutrition drinks and fresh fruit are up 12 percent, and adult nutrition bars rose 10 percent. But market researcher Catalina advises grocers that these sales trends may reverse as offices push back opening dates and events are canceled because of the burgeoning Delta variant of COVID-19. 
Gina Acosta , "The Next Big Shopper Behavior Shift Is Here", Progressive Grocer, August 13, 2021, © EnsembleIQ
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GenTech Hires Agency To Boost Sales Of Recent Acquisitions

August 12, 2021: 12:00 AM EST
The Wheat Ridge, Colo.-based functional foods company has hired outsourced sales agency Vista Brands to drive a widened distribution footprint and expanded sales for its newly acquired product lines: Fizzique, a protein-infused sparkling water, and MPB Snacks, a high-end gluten-free protein snacks company. MPB products are sold at GNC, Circle K, FiveStar, Walmart, Canteen, and on Walmart.com, Amazon.com, QVC, and BodyBuilding.com. GenTech Holdings is a publicly traded company that owns the functional foods brand, SINFIT Nutrition.
"GenTech Hires Top Outsourced Sales Agency Vista Brands to Drive Sales Growth for Recent Brand Acquisitions", GlobeNewswire, August 12, 2021, © GlobeNewswire, Inc.
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Food Packaging Advances In The U.K.

August 11, 2021: 12:00 AM EST
U.K.-based premium snack manufacturer TruffleHunter has introduced new recyclable packaging materials for its line of truffle crisps. Black Truffle Crisps and the newly developed White Truffle & Lobster Crisps are now available in fully recyclable tins and compostable bags. The company upgraded its Cotswold factory to handle compostable truffle crisp bags. In other U.K. packaging news: organic cereal manufacturer Bauck has upgraded its production to handle sealable, paper-based, stand-up pouches produced by Sappi in partnership with machine manufacturer Rovema. The material features an integrated mineral oil barrier (MOSH/MOAH) and high heat-sealability; and cakes and baked goods manufacturer Finsbury Food Group has revamped its Thorntons Bites products to feature new-look packaging designed to increase product stand-out on shelves by evoking the “luxury and quality of Thorntons chocolate.”
James Ridler , "Packaging round-up: Rebrands and new developments", FoodManufacture.co.uk, August 11, 2021, © William Reed Business Media Ltd
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Calls For Deposit Scheme After Huge U.K. Can And Bottle Beach Cleanup

August 11, 2021: 12:00 AM EST
A massive U.K. beach litter cleanup effort found that nearly two-thirds of the discarded bottles and cans collected had been traced to 12 companies, with Coca-Cola packaging being the most prevalent. The report, by marine conservation charity Surfers Against Sewage (SAS), said other branded packaging pollution came from PepsiCo, AB InBev, McDonald’s, Mondelēz International, Heineken, Tesco, Carlsberg Group, Suntory, Haribo, Mars, and Aldi. Nearly four thousand volunteers collected branded items on 11,139 miles of coastline, making it the U.K.’s biggest coordinated cleanup event. SAS called for legislation creating an “‘all-in” deposit scheme that would hold companies to account and “turn off the tap of plastic and packaging pollution flooding the ocean.” Beverage and other companies have said that a lack of a good deposit return scheme (DRS) in the U.K. means their packaging is needlessly littered.
Helena Horton, "Coca-Cola most common littered brand on UK beaches, says study", The Guardian, August 11, 2021, © Guardian News & Media Limited or its affiliated companies
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Kellogg India Says Rising In-Home Consumption Benefits Breakfast Cereal Industry

August 10, 2021: 12:00 AM EST
The Mumbai-based company says its breakfast cereals have experienced strong growth among households thanks to the pandemic. Kellogg India added nearly 30 percent more households in the last six months (year-on-year). According to industry estimates, breakfast cereals are a $300 million industry in the country, with growth rates reaching 18-20 percent during the pandemic from 1-12 percent. The key factor has been rising in-home consumption that has enabled many packaged food categories to enter new households. The company plans to launch its global brand Froot Loops in India to bolster its portfolio, and is experimenting with ready-to-cook cereals. “Not only are we manufacturing [Froot Loops] in the country, but we have also done a lot of R&D work in terms of flavor profiles to cater to the Indian palette. We believe this launch is strategic and opens a new pillar of growth for us,” a company spokesman said.
"Kellogg India sees household consumption of breakfast cereals rising in Covid times", The Hindu Business Line, August 10, 2021, © THG PUBLISHING PVT LTD
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“Fun And Healthy” Cereal Maker OffLimits Announces Funding Round

August 6, 2021: 12:00 AM EST
The year-old New York-based maker of Zombie and Dash breakfast cereals says the $2.3 million funding round will include friends and family, pre-seed, and seed financing from Science Inc., Crosslink, Canaan, DBC Creative CEO Dana Cowin, Surface Magazine CEO Marc Lotenberg, TikTok executive Nick Tran, and NTWRK president Moksha Fitzgibbons. The new funding will go toward scaling into retail, hiring new talent and building up inventory, the company says. OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. The cereals – Dash turns milk into caffeinated cold brew coffee and Zombie is a pandan-flavored (similar to vanilla) variant – were picked up in stores like Intelligentsia and are available online at $8.50 per box.
Christine Hall, "Plant-based cereal startup OffLimits pours $2.3M into new products", Tech Crunch, August 06, 2021, © Verizon Media
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Challenges Face BFY Snack Formulators

August 6, 2021: 12:00 AM EST
The functional snack business is experiencing healthy growth as U.S. consumers continue their search for foods that offer health benefits, such as immunity, or simply provide a healthy alternative to salty and fatty snacks. But reformulation of snack seasonings poses many challenges for BFY snack makers. After all, salt and fat guarantee taste delivery while ensuring that seasoning sticks to, and is evenly distributed across, the snack base. One solution is almonds, which are available in over 14 formats. They can help overcome taste, texture, and nutrition challenges while delivering protein and fiber. Almonds contain six grams of protein in a one-ounce serving. And now recently-developed defatted almond flour, or almond protein powder, goes even further toward achieving protein requirements, and its extra-fine texture and neutral taste allow for more versatility and fewer masking agents, contributing to a clean label.
Katherine Durrell, "Better-for-you snacks present “double-edged” sword to reformulators, suppliers flag", Food Ingredient First, August 06, 2021, © CNS Media BV
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Bagrry's India Debuts Breakfast Granola Line

August 6, 2021: 12:00 AM EST
The New Delhi-based maker of oats, muesli, and bran breakfast products has launched two granola variants: Belgian Dark Chocolate and Almonds and Exotic Fruits with Cranberries and Almonds. The main ingredients in the two granolas are oats, California almonds, quinoa, Belgian dark chocolate, whole wheat, rice flakes, mangoes, strawberries, bananas, cranberries, and Arabian dates. “Our granola works well in warm or cold milk, with Greek yogurt or simply as a snack," the company says.
"Bagrry's launches Granola range with Belgian chocolate & exotic fruits", Food & Beverages News, August 06, 2021, © Food & Beverages News
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New Funding Will Help India’s Eat Better Company Grow

August 5, 2021: 12:00 AM EST
The year-old Jaipur-based healthy snack brand says the money raised from ecommerce investment marketplace GetVantage will be spent on marketing and new product launches in the coming months. Launched in August 2020, the Eat Better Company said its customer base has surpassed 15,000 people. The company sells an array of seed- and nut-based snack products packaged in boxes and jars. Besides selling its products through its website and various marketplaces, the company also has a strong gifting portfolio and counts Visa, Razorpay, Pine Labs, and Godrej Housing Finance among its customers. GetVantage has invested in more than 70 digital-first brands in India. 
Peerzada Abrar , "Eat Better raises undisclosed funding from GetVantage to fuel expansion", Business Standard (Online), August 05, 2021, © Business Standard Private Ltd.
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Simple Mills Launches First National Ad Campaign

August 4, 2021: 12:00 AM EST
The Chicago-based maker of better-for-you crackers, cookies, snack bars, and baking mixes, has launched its first national advertising campaign, Live Full, across video, social, digital, and audio platforms. Developed by agency FIG, the campaign “embodies a relatable, human approach” that “highlights moments in our everyday lives when we're in a ‘flow state,’ getting things done and in a groove.” The FIG agency specializes in crafting integrated advertising stories that “cut through the clutter and complexity of the Information Age.”
"Simple Mills Debuts FIRST National Advertising Campaign Titled "Live Full"", Business Wire, August 04, 2021, © Business Wire, Inc
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Weetabix Debuts $2.8M back-To-School Ad Campaign

August 4, 2021: 12:00 AM EST
The TV campaign, which takes advantage of the fact that the back-to-school season in the U.K. is the second biggest sales period for cereals. hopes to “inspire kids and adults to enjoy the best possible start to the day.” Running in August and September on TV and video-on-demand, the light-hearted ads show various topical serving suggestions making reference to the easing of lockdown restrictions, including “goodbye rule of six a-bix” and “festival moshing a-bix.” The British brand (Burton Latimer, U.K.) has spent $19.4 million on marketing in the past 12 months (up 40 percent year-on-year), supporting growth for the cereal category. The company says its Weetabix Original is a low sugar cereal, and its entire Weetabix-branded portfolio is non-HFSS.
Fiona Briggs, "Weetabix eyes healthy returns in back-to-school campaign", Retail Times, August 04, 2021, © RetailTimes.co.uk
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Don Pancho Intros Grain-Free Tortillas, Chips

August 4, 2021: 12:00 AM EST
The new products from the Salem, Ore.-based maker of traditional and on-trend Mexican foods target consumers looking for healthier and better-for-you options, including non-grain flours and low-carb ingredients. The gluten-free, paleo- and keto-friendly chips and tortillas are made with cassava flour, an ancient root vegetable prized for its nutty flavor, and flax seeds rich in omega-3 fats and dietary fiber. According to IRI, the tortilla category is growing quickly and represents $2.2 billion in sales with grain free, whole wheat, and low carb products representing a growing sales opportunity. The Grain Free Tortillas (9.5-ounce package) are $3.79; as is the five-ounce package of chips in three flavors (Smoky Queso, Sea Salt and Hint of Lime).
"Don Pancho Releases New Grain Free Tortillas and Chips Made From Cassava Flour and Flax Seeds", Business Wire, August 04, 2021, © Business Wire, Inc
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Calbee U.K. Unveils Plant-Based Snack Range

August 4, 2021: 12:00 AM EST
The Yorkshire-based subsidiary of Japan’s Calbee Inc. is launching a range of non-HFSS vegetable and pulse snacks under its Harvest Snaps brand. The vegan and gluten-free baked snacks, positioned as "a healthy alternative to traditional fried crisps," come in Sour Cream & Chive Lentil Rings and Thai Sweet Chilli Lentil Puffs variants. They will be sold in Sainsbury's, Waitrose, and Ocado beginning in mid-September in sharing bags, multipacks of six, and single packs. Calbee said that the range falls below the proposed government HFSS restrictions, so the products can be merchandised in promotional display spaces after the new legislation comes into force in 2022.
Niamh Leonard-Bedwell, "Calbee launches veg & pulse snacks under Harvest Snaps brand", thegrocer.co.uk, August 04, 2021, © William Reed Business Media Ltd
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U.K.’s Wholebake Has New Parent Company

August 3, 2021: 12:00 AM EST
The 37-year-old Welsh B Corp. and manufacturer of BFY snacks is looking forward to the future after its parent company, Healthfull Holdings Group Limited, was acquired by private equity firm Elysian Capital III LP from Bridge Fund Management. Wholebake is a co-manufacturer of functional snacks for weight management, sports nutrition, toddler snacking, healthy indulgence, vegan-friendly, digestive health, and mainstream better-for-you brands, along with its own brands Brynmor, Nine, and Bounce. The deal is the second investment in the past month from Elysian Capital, a private equity fund specializing in the U.K. and Ireland lower mid-market. Elysian is especially interested in the snack bar market as consumers transition away from traditional confectionery into tasty and healthier alternatives.
Gill Hyslop , "Functional gluten-free snack producer set for next phase of growth under new ownership", BakeryAndSnacks.com, August 03, 2021, © William Reed Business Media Ltd
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Nura USA Introduces Ingredient That Supports Sleep, Mood, And Stress Management

August 3, 2021: 12:00 AM EST
The three-year-old Irvine, Calif.-based ingredient supplier’s first branded ingredient, Cleanmood, is an organic 5-Hydroxytryptophan (5-HTP) compound extracted from Griffonia simplicifolia seeds sourced from Ghana. According to the company, 5-HTP is a precursor to serotonin production in the brain and has been shown to support healthy sleep along with mood, stress, and weight management. The ingredient, certified organic and glyphosate free, is also tasteless, water-soluble, and heat- and pH- stable. It comes in a versatile powder form that may be added to a wide range of applications, including beverages, snacks, candies, and gummies. The company, which also supplies a range of sweeteners, proteins, herbs and vitamins, says a beverage featuring Cleanmood will launch later this year.
Sam Danley, "NURA USA debuts mood support ingredient", The Baking Business, August 03, 2021, © SOSLAND PUBLISHING COMPANY
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Tyrrells Challenges Snack Competitors With Low-Fat Lentil-Based Crisps

August 3, 2021: 12:00 AM EST
The KP Snacks-owned brand’s new low-fat lentil crisps, available in two flavors, were created to meet consumer demand for a BFY crisp with quality ingredients and popular flavor combinations. They also present a challenge to crisp competitors like Eat Real, Snack a Jacks, and Mindful Snacker, all of which are tinkering with recipes to meet the U.K.’s pending HFSS restrictions. The new Tyrrels crisps are available in Sweet Chilli & Red Pepper and Sour Cream & Onion flavors and are billed as containing 30 percent less fat than regular potato crisps.
Daniel Woolfson, "Tyrrells to challenge Eat Real with move into lentil crisps", The Grocer, August 03, 2021, © William Reed Business Media Ltd
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Prevention Of Chronic Disease Is A Main Focus Of India’s Food And Beverage Companies

August 2, 2021: 12:00 AM EST
India’s Nuffoods Spectrum magazine says the country’s younger food and beverage entrepreneurs are focusing on snacks and other foods and beverages that boost immunity to ward off chronic disease, rather than just to maintain health. New products appearing on the market use natural and convenient food ingredients packed either in the form of novel recipes, supplements, snacks or beverages targeting women’s health, protein sufficiency, nourishing snacks, and ready-to-drink mixes. New products emphasize specific health conditions such as mental well-being, proper sleep, menstruation, healthy skin, etc., using natural ingredients. A pharmaceuticals executive sees GenZ (born in the late 1990s) as “the new wellness consumer who appreciates the goodness of natural and organic health alternatives,” such as Ayurveda. 
Dr. Manbeena Chawla, "Smart foods turn healthy trendsetters!", Nuffoods Spectrum, August 02, 2021, © Nuffoods Spectrum
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Ocean Spray’s New Cranberry Snacks Fulfill A Need For Fiber

July 30, 2021: 12:00 AM EST
The Massachusetts-based agricultural cooperative has released a new range of cranberry snacks designed to help U.K. consumers increase their fiber intake. The Fiber Boost Cranberries snack line has cranberry, mango-flavored cranberry, cherry-flavored cranberry, and orange-flavored cranberry flavors, each containing 86 calories per 30-gram portion. The new snacks contain 7.5 grams of fiber per serving and can be enjoyed as a snack or added to cereal, porridge and salads. Fiber Boost Cranberries is available at Waitrose with an RRP of £2.49 ($3.47) per 120 grams.
Antonia Garrett Peel, "Ocean Spray unveils new line of high-fiber cranberry snacks", FoodBev Media , July 30, 2021, © FoodBev Media Ltd
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Many Americans Make Sure They’re Carrying Snacks At All Times

July 30, 2021: 12:00 AM EST
New research conducted by OnePoll among 2,000 consumers on behalf of sprouted seed snack maker Go Raw finds that seven of 10 carry a treat with them at all times. At least three times a week, more than half said they fill up on a snack food – and not necessarily a healthy one – instead of preparing a balanced meal for themselves. Sixty percent admitted that their first choice of snack is a sugar- or salt-laden one, with the most popular choices being potato chips (56 percent), chocolate (55 percent), and candy (45 percent). More than 53 percent said they would swap out their favorite unhealthy snack for a healthier one if there were more options available at a similar price.
"70 percent Of Americans Love To Snack So Much They Always Have Food On Them (Video)", South Florida Reporter, July 30, 2021, © South Florida Reporter
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When It Comes To Ingredients, Amarea Keeps Its Seaweed Snacks SImple

July 30, 2021: 12:00 AM EST
The Fort Lauderdale, Fla.-based snack start-up, with corporate and ingredient roots in Chile, says it is committed to keeping its seaweed snack formulas to three ingredients or less to avoid confusing snack buyers. According to the company, so-called "healthy" snacks simply replace low-quality ingredients with organic or allergy-sensitive alternatives but, at the end of the day, the quantity of ingredients too often remains mind-numbingly long. Amarea’s snacks are made with "cochayuyo," the local name of the indigenous species of seaweed. The Chilean seaweed is a superfood packed with sodium, iodine, folic acid; calcium; potassium, chlorine; sulphur, phosphorus,  and vitamins A, B1, B12, C, D, and E. The only other ingredients in the snack are an oil and a flavoring, like sesame or olive.
"With Amarea, Simplicity Is the Key to Success", PR Newswire, July 30, 2021, © Cision US Inc
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Flagship Food Group Invests In Tortilla King

July 28, 2021: 12:00 AM EST
The Idaho branded and private-label supplier has taken a majority stake in the 29-year-old Moundridge, Kan.-based snacks business Tortilla King. The company manufactures corn and flour tortillas, including gluten-free, and tortilla chips under its Mama Lupe's, La Comida and Li'l Guy brands sold at U.S. retailers such as Walmart and Hy-Vee, as well as out-of-home customers. The company also serves as a co-producer for U.S. food firms and a private-label supplier to local retailers. Earlier this year, Flagship Food expanded into Mexican-style foods with the acquisition of a majority stake in La Tortilla Factory in California. 
"Flagship Food Group takes majority interest in Tortilla King", Just-food.com, July 28, 2021, © Verdict Media Limited
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Nutridge Farms Launches Chamoy-Flavored Line Of Nut Snacks

July 28, 2021: 12:00 AM EST
The Chino, Calif.-based maker of sweet and spice-encrusted nuts and pretzels, founded in 2003 and relaunched in 2020, says its new line of Chamoy Fiesta Nuts is the only nut snack that is chamoy flavored. A blend of salty, sweet, and sour spiced with powdered chiles, chamoy  is popular within the Hispanic community and continues to gain popularity within the U.S. market. The savory snacks, which include Chamoy Fiesta Almonds and Peanuts, are a perfect blend of salty and sour “with just the right amount of heat, in mild and hot flavors.” The products are available on the company website and in stores in Los Angeles, Orange, San Bernardino, and Riverside counties.
"Nutridge Farms Releases Its New Chamoy Fiesta Almonds and Peanuts: the First and Only Chamoy Nuts in the Market Today", PR Newswire, July 28, 2021, © Cision US Inc.
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This Saves Lives Intros Oatmeal Cereals, Granola Snacks

July 28, 2021: 12:00 AM EST
The L.A.-based food brand whose mission is to put an end to early childhood severe acute malnutrition has launched Kids Oatmeal breakfast cereals and Kids GranolaPop snacks. According to the company, every purchase sends life-saving food aid to a child suffering from severe acute malnutrition anywhere in the world. Kids Oatmeal is available in Apple Cinnamon, Chocolate, Rainbow Sprinkles, Blueberry, and Strawberry flavors. GranolaPop snacks, available in Cinnamon Sugar, Blueberry, Strawberry, Chocolate and Rainbow Sprinkles, work as a better-for-you breakfast, a before-lunch snack, or nutritious anytime treat. Each delivers one full serving of fruits and vegetables, is free from gluten, dairy, nuts, eggs, soy, and shellfish. Kids Oatmeal and Kids GranolaPop have an SRP of $4.99 per six-count box and $7.99 per 10-ounce bag, respectively. All are available online, including through This Saves Lives new subscription program,
"This Saves Lives Debuts New Kids Oatmeal and GranolaPop to Encourage Family Conversations Around Hunger and Giving", PR Newswire, July 28, 2021, © Cision US Inc.
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Kellogg’s Settles Class Action Lawsuit Over Sugary Cereals

July 28, 2021: 12:00 AM EST
Michigan-based breakfast cereals company Kellogg’s (Kellogg Sales Company) has agreed to a $13 million settlement benefiting consumers who purchased certain Kellogg cereals labeled “heart healthy” or “lightly sweetened.” The lawsuit alleged Kellogg violated certain laws by labeling three of its cereals with certain nutritious statements even though plaintiffs alleged the products contained excessive amounts of sugar. The class action lawsuit was open to anyone who purchased Raisin Bran, Smart Start, or Frosted Mini-Wheats cereals between August 29, 2012 and May 1, 2020. The suit (Hadley et al. vs. Kellogg Sales Company) was brought before the U.S. District Court for the Southern District of California.  
Dan MacGuill , "Yes, the Kellogg’s Cereal Class Action Lawsuit is Real", Snopes.com, July 28, 2021, © Snopes Media Group Inc.
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Survey Finds Young Europeans Want Snacks That Support Mental Health

July 27, 2021: 12:00 AM EST
The research, commissioned by EIT Food and conducted among 2,000 18-24-year-olds in five countries, found that more than half of young Europeans track their food in some way and women especially are actively seeking healthy snacks that prioritize mental health. Many respondents – in fact, 55 percent of those surveyed – think that including calorie counts on food labels and menus can be detrimental to mental health, a figure that rises to 62 percent in the U.K., 60 percent in France, and 61 percent in Germany. Unfortunately, the research shows that young people are being let down. Across Europe, 18–24-year-olds find healthy food more expensive and harder to find on the go, and they feel they lack the information and advice they need to make informed nutritional decisions. The research, conducted in June and July by Opinium, focused on Gen Z-ers in France, Germany, Poland, Spain, and the U.K.
Gill Hyslop , "Research reveals Gen Zs want healthy snacks that prioritise their mental health instead of calories", BakeryAndSnacks.com, July 27, 2021, © William Reed Business Media Ltd
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Hershey Company Completes Acquisition Of BFY Confectioner Lily

July 25, 2021: 12:00 AM EST
Calling it “a great addition to Hershey's growing portfolio of better-for-you snacking brands,” the Pa.-based candy maker described Lily as a growing producer of low-sugar BFY confectionery products. The company’s products, which include chocolate bars, baking chips, and other confections, can be found at many U.S. retailers. The purchase price was $425 million.
"Hershey Completes Acquisition of Lily's Confectionery Brand", PRNewswire, July 25, 2021, © Cision US Inc
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Wide Variety Of Snacks Meets The Needs Of Post-Pandemic Shoppers

July 22, 2021: 12:00 AM EST
After enduring more than a year of COVID-19 pandemic stress and anxiety, consumers are prioritizing health and safety more than ever before. Online and in-store shoppers are looking for better-for-you nourishment by scanning labels, zeroing in on unfamiliar ingredients, skipping items loaded with sodium, sugar, and fat, and looking for as many health benefits as possible in every snack or meal. Among the sought-after foods and snacks in “the new normal,” as reported by various grocery retailers and experts, are: dates; low-sugar chocolate bars, sour cream and onion protein puffs, and ketogenic malted milk balls; fruit and nut snacks made with simple ingredients; salty and savory snacks (including ready-to-eat popcorn); chickpea chips, green plantain chips, keto bars, refrigerated snack solutions, and ready-to-eat meat (sticks, jerky, and bacon to go).
Gina Acosta , "The New Normal for Snacks", Progressive Grocer, July 22, 2021, © EnsembleIQ
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Naturally Homegrown Foods Honored For Its BFY Potato Chip Multipack

July 22, 2021: 12:00 AM EST
The Surrey, B.C.-based natural snack food manufacturer was awarded the 2021 Retail Council of Canada's Canadian Grand Prix New Product Award for its Hardbite "Explorer Pack," a 32-count package comprising some of the company’s bestselling Hardbite potato chip flavors:  Rock Salt & Vinegar, Spicy Dill Pickle, and Wild Onion & Yogurt. The company’s anchor brand, Hardbite, is a kettle fried chip that is allergen-free, non-GMO, and contains no preservatives, no trans-fats, no gluten, no cholesterol, and nothing artificial. The Retail Council of Canada's annual awards program, the Canadian Grand Prix New Product Awards, celebrate advancement and excellence in new food distribution and innovation. 
"Naturally Homegrown Foods' "Hardbite Explorer Pack" Wins Prestigious Award", Canada NewsWire, July 22, 2021, © CNW Group Ltd
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Survey Finds Solid Majority Of Consumers Would Pay More For Healthier Snacks

July 22, 2021: 12:00 AM EST
A survey of 270 U.S. consumers found that more than 85 percent would be willing to pay more for a healthier product in a post-pandemic world. The study, commissioned by Reno, Nevada-based Mary's Gone Crackers, a marketer of organic, gluten-free, and plant-based crackers.  Asked what they associated with a healthy snack, organic, plant-based, low sugar, and protein-rich were the top contenders. Fifty-nine percent reported that they have set out to improve or change their diet in the post-pandemic era. And 14 percent said that intermittent fasting has become a popular form of dieting. 
"Quality Matters: Mary's Gone Crackers Consumer Survey Reveals Around 85 Percent Of Consumers Are Willing to Pay More for Healthier Products", PR Newswire, July 22, 2021, © Cision US Inc
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Quinn Snacks Snags $10M In Second Funding Round

July 21, 2021: 12:00 AM EST
The Louisville, Colo.-based natural foods snack company said the Series B round was led by growth equity firm NewRoad Capital Partners, and includes follow-on investments from Boulder Food Group, Echo Capital, and Sunil Thakor. The funding will support growth, product innovation, and the company's “Be Better. Do Better” sustainability mission centered on advancing agriculture toward more regenerative approaches. Quinn salty snacks are sold in more than 10,000 stores across the natural, mass, and conventional grocery channels as well as ecommerce. The company has experienced 60 percent growth in revenue year over year since 2019. 
"Mission Based Snack Brand, Quinn, Secures $10 Million in Series B Round", PR Newswire, July 21, 2021, © Cision US Inc.
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Nightfood Holdings Launches First TV Ad Campaign

July 21, 2021: 12:00 AM EST
The Tarrytown, N.Y.-based BFY snack company, looking to grab a bigger share of the $50 billion that Americans spend annually on night-time snacks, announced it is running its first video ads on connected TV and “over-the-top” TV to consumers across the country. Nightfood sleep-friendly ice cream is now available in almost 2,000 supermarkets across the U.S., including Walmart and divisions of Kroger, Albertson’s and H-E-B, Rouses Markets, Lowes Foods, and other independent chains. Ads will appear on over-the-top TV (OTT) and connected TV (CTV) and will reach users of popular ad-supported network services such as Hulu, Roku, FUBO, Sling TV, as well as apps such as ESPN, A&E, Fox, Discovery Channel, and more. According to the company, more than 80 percent of Americans snack regularly at night. The most popular choices are ice cream, cookies, chips, and candy.  
"Nightfood Launches Connected TV Ad Campaign to Capitalize on Significant Retail Expansion", Globe Newswire , July 21, 2021, © GlobeNewswire, Inc
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Cofresh Expands Grills And Crackers Ranges With New Flavors

July 20, 2021: 12:00 AM EST
Responding to an increase in the number of “shared snacking occasions with friends and family,” the Indian snack brand based in Leicester, U.K., has added Mango Chutney Grills and Onion Bhaji Corn Crackers to its lineup of mixed savory snacks, bars, and nuts. The launch will be supported by PR and social media advertising, as well as in-store activity such as multi-buys and “When It’s Gone, It’s Gone” promotions. The company says its line of Grills contains 3o percent less fat than competitors.
Éilis Cronin , "Cofresh adds new flavors to Crackers and Grills ranges", Talking Retail, July 20, 2021, © Metropolis International Group Limited, a member of the Metropolis Group
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Simple Mills Debuts Seed And Nut Flour-Based Cookies

July 20, 2021: 12:00 AM EST
The Chicago-based provider of better-for-you crackers, cookies, snack bars, and baking mixes has introduced Sweet Thins, a coconut sugar-sweetened snack made from a flour that blends watermelon seed, cashew, sunflower seed, and flax seed. According to the company, watermelon seed flour helps create Sweet Thins' light and crispy texture, while delivering protein, good fats, and micronutrients. The snacks are also certified gluten-free; free of grains, corn, soy, dairy, gums, emulsifiers; Non-GMO Project Verified; and paleo-friendly. Simple Mills products are available in more than 25,000 U.S. stores.
"Simple Mills Is Reinventing the Cookie Aisle With the Launch of Sweet Thins, A New Better-for-You Light & Crispy Sweet Snack", Business Wire, July 20, 2021, © Business Wire, Inc.
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Kellogg's RX Unveils Cereal Containing Plant-Based Protein

July 20, 2021: 12:00 AM EST
RX Cereal, available in chocolate almond, vanilla almond and strawberry, uses a mix of pea protein, almonds, and brown rice to provide protein. Each serving of the cereal contains 11 to 12 grams of protein and three to four grams of fiber depending on the flavor. The cereals also are made without artificial colors, flavors, ingredients, or preservatives. RX says its new cereal is also a good afternoon snack that consumers could enjoy as a cereal or more like a granola. Kellogg changed the name RXBar to RX in 2019 as part of a push to expand into new product lines. 
Lauren Manning, "Kellogg's RX brand launches protein-rich cereals", Food Dive, July 20, 2021, © Industry Dive
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Syracuse Hoops Star, Among First To Profit From NIL Ruling, Inks Cereal Endorsement Deal

July 20, 2021: 12:00 AM EST
After the U.S. Supreme Court decided this month that college athletes could profit from their name, image, and likeness (NIL), a bevy of major brands has offered endorsement deals to college stars. Among the star athletes signing endorsement deals is Syracuse University basketball player Buddy Boeheim, who recently endorsed Three Wishes Cereal (Scarsdale, N.Y.), a high-protein, low-sugar, grain-free cereal made from chickpeas. The cereal has a limited-edition Buddy Box as part of its promotion. It is the first traditional ad campaign featuring a college athlete, and Boeheim was also the first athlete to sell his own merchandise with the school trademarked logo. 
Mike McAllister, "Buddy Boeheim Gets Cereal Endorsement Deal", All Syracuse, July 20, 2021, © Maven Coalition, Inc.
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Itsu Intros Sriracha-Flavored Seaweed Snacks

July 20, 2021: 12:00 AM EST
The London-based chain of East Asian-inspired fast-food shops and restaurants has launched sriracha seaweed thins online and in U.K. grocery stores. The company reportedly listened to social media suggestions and fan voting polls. A five-gram pack of the thins has an RRP of £1 ($1.36) in stores, while a case of 18 packs has an RRP of £12.00 ($16.33) on Amazon. Each pack weighs in at at less than 25 calories, and is rich in iodine, vitamin B12, vegan-friendly.
"Itsu launches NEW sriracha seaweed thins into supermarkets nationwide", London Post, July 20, 2021, © London Post - A 2Trom News Group Company
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