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Pipcorn Adds Tabasco Flavor To Its Product Portfolio

March 7, 2022: 12:00 AM EST
Popcorn snacking brand Pipcorn is showcasing new Spicy Cheddar Popcorn and Spicy Cheddar Cheese Balls at Expo West, partnering with the TABASCO® brand. Both are baked rather than fried, contain 25-30 percent less fat than its competitors and are non-GMO, and will be on sale nationwide at retailers including Whole Foods Market from May. In 2022, the brand expects to double the 10 million heirloom popcorn kernels it used last year. Its heirloom seeds are hand-selected, grown sustainably and is “crunchier and more flavorful than commercially grown hybrids”, according to Pipcorn.
"PIPCORN IS ON FIRE: HEIRLOOM CORN SNACKING BRAND TO UNVEIL NEW TABASCO® SAUCE-SPICED LINE AT EXPO WEST", PR Newswire, March 07, 2022, © Cision US Inc.
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Californian Entrepreneur’s Lifestyle Now Mirrors Her Brand

March 6, 2022: 12:00 AM EST
The pandemic changed the lifestyles and priorities of many, including Lisa Matar, who had only just launched a line of single-serve oatmeals called Health Bear when the pandemic hit. The circumstances led her to look at the product’s packaging to reduce waste and provide the consumer with more flexibility. The result is new multi-serve format that will be available in California stores later this year. The oatmeal also contains chia, hemp seeds, flax and pea protein powder. Mother of two children, she said the pandemic has made her “live my brand, which is fun, fit food." 
Laura Ness, "Los Gatos entrepreneur changed lifestyle to reflect her brand", The Mercury News, March 06, 2022, via Los Gatos Weekly-Times (Palo Alto, California), © MediaNews Group
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OffLimits Cereal Company Looks To The Metaverse

March 5, 2022: 12:00 AM EST
In a move that reflects the fast-growing interest in the metaverse, OffLimits is launching 2,500 custom cereal box non-fungible tokens (NFT). NFT owners will be able to help design a one-of-a-kind cereal box. Cereal List-ers get exclusive access to mint a branded NFT at a cost of 0.11ETH, which includes a placeholder character NFT. On a private Discord channel, the Cereal List-ers design a box cover and the result is a collage of the NFTs. All verified NFT owners get four physical boxes of the final NFT. 
Janelle Borg, "OffLimits Cereal Company Launch Custom Cereal Boxes For NFT Collectors", NFT Evening, March 05, 2022, © NFT Evening
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Times Of India Outlines 2022 Healthier Food Trends

March 4, 2022: 12:00 AM EST
Indian eating habits are changing in response to global factors such as the COVID pandemic, climate change, and consumer awareness about sustainability, zero waste and cleaning eating. A recent article highlighted key trends in India. It sees Indian consumers becoming more experimental as healthy snacking evolves, with one report finding around eight in 10 Indians want to replace one or more meals a day with snacks. Other studies found that healthy snacks are increasingly seen as meal alternatives as well as providing comfort and health benefits. More generally, the article expects more conscious eating to prevail, with a greater focus on local ingredients and more concern about the pros and cons of different types of food; increasing demand for superfoods, such as millets, of which India grows nearly 80 varieties; more interest in non-native foods, such as olive oil, often seen by Indians as an out-of-home aspirational flavor, but increasingly as a healthier oil for at-home food, and for different fruits and vegetables, such as broccoli, red cabbage and dragon fruits; plant-based food and beverage options, including plant-based milk; and greater awareness of sustainability and zero waste issues.
Vivek Mani, "Shifting food trends for health in 2022", The Times of India, March 04, 2022, © Bennett, Coleman & Co. Ltd
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Expo West Includes New Arrivals For The Snacks Aisles

March 4, 2022: 12:00 AM EST
Natural Products Expo West at Anaheim, CA, will in early March showcase several better-for-you snacking innovations. They include a new savory line called Mighty Lil' Crunchy Corn from Seapoint Farms, adding to the current product lineup of Mighty Lil' Lentils, Dry Roasted Edamame, Edamame Pasta and Seaweed Crisps. The Crunchy Corn contains 100% whole grain non-GMO corn and is vegan, gluten-free, allergen-friendly, kosher and free of trans fat and cholesterol. Pipcorn is bringing its five top-sellers - Heirloom Popcorn, Heirloom Cheese Balls, Heirloom Corn Dippers, Heirloom Crackers, and Heirloom Crunchies. The brand says it is reinventing childhood snacks with better-for-you and sustainable options based on its heirloom corn. Whisps is showing its new Cheese & Pretzel Bites, made with 100% real cheese, pretzels and spices, and including 7-8g of protein. BodyBar Protein will display its new protein bars, with vegan and non-vegan options containing grass-fed whey, collagen peptides and plant-based protein. The snacks are based on clean ingredients, with 9-12g of protein, 8-11g of fiber, and are gluten-free, contain no added sugar, and are Certified Paleo or Paleo Friendly.
Gill Hyslop , "Sneak peek at what's on show at Expo West", BakeryAndSnacks.com, March 04, 2022, © William Reed Ltd
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Cosmic Carrot Chews bring a new twist in vegetable snacks

March 4, 2022: 12:00 AM EST
Eat the Change, a Bethesda, MD-based start-up, launched Cosmic Carrot Chews, a vegetable snack for kids. Cosmic Carrot Chews are made with gently cooked and marinated carrots that are then dehydrated to create a chewy texture that is more nutrient dense than raw carrots. The snack comes in three varieties: Sour Cherry Berry Blast Off, Orange Mango Moonbeam and Apple Cinnamon Asteroid. Cosmic Carrot Chews are made with four ingredients and avoid the top eight allergens, milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soy. They are available nationwide, including at Whole Foods Mid-Atlantic and Hy-Vee at a SRP of $4.49. Eat the Change was setup by Seth Goldman, who co-founded Honest Tea and Spike Mendelsohn co-founder of PLNT Burger.
"Eat The Change Launches Cosmic Carrot Chews", PRNewswire, March 04, 2022, © Cision US Inc.
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Indian D2C Company Eat Better Ventures Raises Rs 5.5 Crore Seed Funding

March 3, 2022: 12:00 AM EST
Jaipur-based Eat Better Ventures has raised Rs 5.5 crore seed funding, led by Java Capital and Mumbai Angels and involved several other investment firms and entrepreneurs. Co-founder Shaurya Kanoria wants to challenge the association of packaged foods with chemicals, artificial flavours and preservatives. Instead, Eat Better aims to “build a large and enduring food and beverage brand that offers customers delicious and healthy foods at the click of a button.” The brand says its snacks are 100 percent natural.
"Eat Better Ventures raises Rs 5.5cr seed led by Java Capital, Mumbai Angels", Business Standard, March 03, 2022, © Business Standard Private Ltd.
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Uncle Tobys adds new immune support cereal

March 3, 2022: 12:00 AM EST
Uncle Tobys introduced Uncle Tobys Plus Immune Support, a new cereal designed to support a healthy immune system. The cereal includes pepitas, mango, and coconut and is a source of fibre from whole grains. It is rich in vitamin C, D, B6 and zinc and avoids artificial colours or flavours. A spokesperson points out that nutrition plays a key role in supporting immune health.  Uncle Tobys Plus Immune Support is now available at a RRP of $8.20 at Woolworths and select IGA supermarkets. 
Deborah Jackson, "New Uncle Tobys cereal to support immune health", Convenience & Impulse Retailing, March 03, 2022, © Convenience & Impulse Retailing
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Graze Launches On-The-Go Marmite Crunch

March 1, 2022: 12:00 AM EST
U.K. snack brand Graze has introduced an on-the-go version of its Marmite-flavoured Crunch snack launched last year. The 28g product is non-HFSS and vegan and sold through convenience stores.
David Shrimpton, "Graze introduces grab-and-go size Marmite Crunch snack", Talking Retail, March 01, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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Mondelēz Chooses Ten Snack Startups For CoLab

March 1, 2022: 12:00 AM EST
Mondelēz Intetnational has chosen 10 American snack startups to join the company’s second CoLab class lasting 12 weeks. Each will receive a $20,000 grant, mentorship and expert collaboration. The initiative is run by the company’s SnackFutures innovation and venture hub. The participants will be: Bunny James Boxes, a vending machine business that helps office workers meets diverse dietary needs; Every Body Eat®, which offers clean snacks free of the top 14 allergens, as well as corn and sugar; GoNanas allergen-friendly banana bread mix; Moonshot, which uses organic ingredients for carbon neutral crackers; Nunbelievable, a cookie company that matches each purchase with a donation to charities that fight hunger; Oat Haus, which offers an oat-based spread; Pan’s mushroom jerky; Popcorn for the People, a non-profit employing over 50 people with special needs; Wonder Monday’s low-carb, gluten-free cheesecakes; and Yolélé’s West African sharing food using an underused grain, fonio. 
"Mondelēz International’s SnackFutures Announces Start-Ups Selected for CoLab Class of 2022", Mondelēz International , March 01, 2022, © Mondelēz
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Graham Cracker Sandwiches, The Latest Snacks From Once Again

March 1, 2022: 12:00 AM EST
Once Again Nut Butter is using its nut and seed butters in its newest launch, 100% gluten-free graham cracker sandwiches, and showcasing them at Natural Products Expo West. There are two flavors: peanut butter and sunflower seed butter. Once Again says that the convenient, single-serve snacks are the only sandwich crackers certified both organic and gluten-free, and they are vegan, kosher and non-GMO Project Verified. The crackers are available nationwide at retailers, including Whole Foods Market, as well as online on Amazon and the brand's website.
"Once Again Launches Graham Cracker Sandwiches at Expo West", PR Newswire, March 01, 2022, © Cision US Inc.
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PeaTos Brand Upgrade Brings All Plant-Based Snacks

March 1, 2022: 12:00 AM EST
Launched in 2020, PeaTos expects to sales to reach almost $30 million this year, and has announced a new brand image, featuring the face of the PeaTos kid-friendly character DJ_P, as well as a move to go all in with plant-based snacks by replacing the traditional corn base with peas and all-natural, non-GMO ingredients. The brand claims each serving has twice the protein and three times the fiber of leading salty snacks like Cheetos and Funyuns, but with fewer calories and less fat and sodium, and no dairy. PeaTos flavors are Classic Cheese Curls, Fiery Hot Curls, Classic Onion Rings, and new Crunchy Pizza Rings, which will debut in March 2022. PeaTos can be found at some 4,700 retailers nationwide, including Kroger and Sprouts, and online at Peatos.com, SamsClub.com and Amazon.com. In 2021, the company closed a Series B funding round led by Post Holdings, Inc. that also included the former head of global R&D at PepsiCo, Carlos Barroso, and Apu Mody, former president at Mars Food.
"A Snack That Tastes as Good as Cheetos® Made From Plants and Loved by Kids?", Business Wire, March 01, 2022, © Business Wire
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Cancer Surgery Led Entrepreneur To Launch Seahorse Snacks

March 1, 2022: 12:00 AM EST
Following surgery to remove her stomach to avoid developing cancer, Stacy Martin had to rely on small, high-protein meals and snacks for nutrition. The result is Seahorse Snacks – seahorses do not have stomachs - a brand that is based around nuts. Stacy founded the company last year and started selling her products a farmers’ market last March. She offers two flavors: Chili Turmrific, based on almonds, cashews and pistachios; and pecan-based Maple Chaitastic. She is now focused on expanding distribution at high-end and boutique retailers in the southeast of the U.S. 
Bob Gary , "Seahorse Snacks founder's cancer-fighting surgery leaves only a stomach for business", Chattanooga Times Free Press , March 01, 2022, © Chattanooga Times Free Press, Inc.
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Canada’s Mr. Favourite To Launch Plantain Chips in America

February 28, 2022: 12:00 AM EST
Using green plantains as the base ingredient, Mr. Favourite chips from Canada are to be introduced to the U.S. in the coming months. They are free of added sugar, 100 percent vegan, free of trans fats and gluten-free. The company is showcasing the chips at ECRM’s March 2022 “Weight Management, Nutrition, and Vitamin Program”, which will include buyers from Walgreens, CVS Health, GNC, and Amazon. Plantains are rich in fiber, vitamins and minerals, including potassium, vitamins A and C, and Magnesium. The products come in three flavors – original plantain, sour cream and onion, and garlic.
"Mr. Favourite Plans to Introduce its Plantain Chips to American Consumers", EIN Presswire , February 28, 2022, © IPD Group, Inc. dba EIN Presswire
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Palmex Is Added To the Wind Point Private Equity Stable

February 28, 2022: 12:00 AM EST
Chicago private equity firm Wind Point Partners has acquired Mexico-based Palmex S. de R.L. de C.V., which manufactures better-for-you and Hispanic snack pellets for salty snacks. Palmex produces products based on wheat, corn and potatoes, with the pellets sold to consumer-packaged goods companies, regional producers, distributors as well mom-and-pop stores in the U.S. and Latin America. The deal will provide the opportunity to build the platform by investing in capacity and further acquisitions. It will also prioritize market leadership and growth in core markets. Other Wind Point food and beverage investments include good2grow, Tropicale Foods, Stir Foods, Gehl Food & Beverage, Nonnis, FoodScience, Hearthside Food Solutions and Evans Food Group.
"United States: Wind Point Partners Acquires Palmex", Wind Point Partners, February 28, 2022, © Wind Point Partners
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Keto-Focused Products Expected To Have A Strong Year

February 26, 2022: 12:00 AM EST
Consumers seeking healthier eating with low-carb ketogenic diets have encouraged startups to meet the growing demand for keto food and beverage options. Keto product launches doubled in the 12 months to May 2021, according to Mintel data. A survey of nearly 1,200 Registered Dietician Nutritionists found the keto diet to be the second most popular diet trend for 2022, and there has been massive growth in the number of Google searches for keto snacks. Brands have responded with popular products like Perfect Keto’s Banana Bread Keto Bars from Perfect Keto and CHOMPS Grass Fed Beef Jerky Meat Snack Sticks. HighKey, a startup making keto snacks, launched its products at Costco in 2021. Joseph Chen, CEO of consulting firm Leo & Dragon, expects more keto products on the market across all food and beverage categories. 
John S. Forrester, "Demand for Keto Products to Remain High in 2022", Powder & Bulk Solids Magazine, February 26, 2022, © Informa Markets, a trading division of Informa PLC.
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Cornado Rosemary Garlic Joins The Snac A’tac Portfolio

February 24, 2022: 12:00 AM EST
Snac A’tac in India has introduced a new flavor, Cornado Rosemary Garlic, to its Cornado line of snacks. It’s made with ingredients that are free of trans fats and gluten-free, and that include naturally sourced Rock Salt, calcium, 5 grams of protein and no cholesterol. Shrenik Chaudhary, Director of Snac A’tac, says that consumers today have a much more developed taste expectation from exposure to global flavours, but with local flavors woven in. 
"Snac A’tac Welcomes The New Amigo In Town From The Cornado Family", Outlook India, February 24, 2022, © Outlook Digital
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U.K. Convenience Store Chain SPAR Launches New Private Label Snacks

February 24, 2022: 12:00 AM EST
Debuting in its Northern Ireland stores, SPAR is adding new products to its private label snacks range. There are two new flavors - Hoisin Duck and Sea Salt & Cider Vinegar – for the SPAR Handcooked Crisps line; Hot & Spicy Bites and Ready Salted Sticks flavors will join the sharing and impulse ranges; and Brazil Nuts and Apricots are two additions to the healthy snacking nuts range. SPAR has also refreshed its own-label nuts collection to give it more presence on shelf. Glen Howe from the Henderson Group said: “We have added these new and improved SKUs in response to customers looking for innovation, value, healthier options, limited edition and premium lines in the category.”
"SPAR boosts its own-label crisps, snacks & nuts range", Belfast Telegraph, February 24, 2022, © Belfast Telegraph
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Kind Snacks Wants To Help Educate U.S. Consumers About Healthy Snacking

February 24, 2022: 12:00 AM EST
Health-conscious snacking brand Kind Snacks is urging US consumers to choose fresh food options rather than packaged foods, including its own bars. Supporting the National Nutrition Month campaign, Russell Stokes, CEO at Kind, says that “there’s a time and place for eating a Kind bar, but we believe it should never replace eating the whole, fresh foods that are essential to staying healthy.” To help launch the initiative, Kind will not sell its snacks online during the first two days of March but encourages shoppers to buy its new limited-time Kind Whole Fruit and Nut Box. 
Missy Green , "Kind Snacks nudges consumers away from its bars toward fresh fruit and nuts", NutritionInsight.com , February 24, 2022, © CNS Media BV
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Slurrp Farm Attracts $7 Million from Investors

February 22, 2022: 12:00 AM EST
Indian snack brand Slurrp Farms, which focuses on healthy snacks for kids, has secured $7 million funding from investors including Investment Corporation of Dubai (ICD) and Fireside Ventures. The parent company, Wholsum Foods, says the capital will finance product development and marketing efforts, and be used to expand the brand’s global footprint. Wholsum Foods was founded six years ago and claims to have grown 10 times since mid-2020 and aims to reach INR 500 Cr in sales revenue by 2025. It launched around 20 new SKUs last year and extended its geographic reach to the U.K. and U.S. It is also operating in UAE and sees the Middle East region as key for its expansion. 
Chetan Thathoo, "Kids Snackmaker Slurrp Farm Raises $7 Mn Funding From ICD, Fireside Ventures", Inc42 , February 22, 2022, © Inc42
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Real Handful Introduces Air Nut Snacks In The U.K.

February 22, 2022: 12:00 AM EST
Launching with four flavors - Sea Salted, Salt & Black Pepper, Cheese & Onion and Hot Chilli –Real Handful calls its “aerated nut snacks” a “category first”. The brand blends peanuts (83%), rice flour and seasoning, and then bakes and aerates them to produce snacks that are high in fibre and under 115 calories for a 20g serving. They will be available in 20g single impulse packs or 60g pouches, in Whole Foods Market from March, and then Sainsburys and Ocado by April. 
Niamh Leonard-Bedwell, "Real Handful unveils ‘category first’ healthier aerated nut snacks", The Grocer UK, February 22, 2022, © William Reed Ltd
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Indian Snack Brands Wants You To Snack But Healthily

February 22, 2022: 12:00 AM EST
Mumbai-based Flabites aims to reverse the unhealthy image of snacking with seed snacks, such as chia seeds, flax seeds, sunflower seeds, pumpkin seeds and watermelon seeds. The seeds contain minerals such as fiber, iron, potassium and magnesium, as well as essential vitamins. Flabites seeds are roasted, and each comes in two flavours: roasted and roasted salted. Chia seeds, for example, are fiber-rich and contain antioxidants, minerals and omega-3 fatty acids, beneficial for weight loss, heart and gut health, and digestion. 
"Flabites - A Mumbai Based Snack Brand that Offers A Plethora of Healthy Snacking Options", EIN Presswire, February 22, 2022, © IPD Group, Inc. dba EIN Presswire
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Happilo Raises $25 Million In Latest Funding Round

February 22, 2022: 12:00 AM EST
Healthy snacking brand Happilo, based in Mumbai, raised $25 million from Motilal Oswal PE, following a $12 million investment from A91 Partners a year ago. The company sells trail mixes, nut protein bars, dry fruit and muesli. It will use the investment to grow its D2C business and distribution, to build on its four-fold growth in the last two years and expand its product portfolio and production capacity, acquisitions and brand building. 
"D2C snacking brand Happilo raises $25 million from Motilal Oswal PE", The Economic Times, February 22, 2022, © Bennett, Coleman & Co. Ltd.
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Vegan Crispy Snacks, The Latest Launch From Seapoint Farms

February 21, 2022: 12:00 AM EST
Seapoint Farms from Huntington Beach, California, has brought Mighty Lil' Crunchy Corn to market, to join its Mighty Lil' Lentils. The new vegan product comes in pink Himalayan salt and zesty ranch flavors and is made with non-GMO corn. It’s also gluten-free, allergen-friendly, kosher, and free of trans fat and cholesterol. Since 1996, the company has introduced lentil and corn snacks, Dry Roasted Edamame, Edamame Pasta and Seaweed Crisps. Seapoint Farms products are available on Amazon in retailers like Albertsons, Publix, Walmart, ShopRite and Wegmans, as well as online on Amazon and iHerbs.
"Seapoint Farms Introduces Vegan Crispy Snack: Mighty Lil' Crunchy Corn", The Shelby Report, February 21, 2022, © The Shelby Report
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Scotland’s Mackie’s Brand Is Expanding Capacity and Production

February 17, 2022: 12:00 AM EST
Perthshire-based crisp, popcorn and health snacks brand Mackie’s has seen sales boom during 2021 and now wants to take advantage of the revenue growth by doubling the size of its plant and expand production and distribution, although it acknowledges challenges from cost inflation and labor market pressures. Mackie’s launched several new products last year, and festive pack sales were strong during the Christmas period, up 47 percent on the year before. It has seen growth from the supermarket and convenience store channels, and from foodservice. 
Scott Reid, "Crisp maker Mackie’s at Taypack to double factory size and add more flavours after surge in sales", Scotsman, February 17, 2022, © JPIMedia Publishing Ltd
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GrandyOats Renamed, Expands Product Portfolio

February 16, 2022: 12:00 AM EST
Maine-based organic granola company GrandyOats is building on 2021 sales growth that saw revenues rebound to pre-pandemic levels by renaming the brand Grandy Organics and extending its product assortment. The company sells to retailers including Whole Foods, online sales now represent 30 percent of its total sales and it has moved from selling bulk granola to packaged products. CEO Aaron Anker said the pandemic forced the company to diversify and look at its communications, which are now more focused on digital ads, and lean more into online channels. It has decided too to raise prices between eight and 12 percent in response to input price inflation and supply chain problems.
Lori Valigra, "Iconic rural Maine granola company reinvents itself after COVID rebound", Bangor Daily News, February 16, 2022, © Bangor Publishing Company
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New Better-For-You Pea-Based Products From HA! Expected Soon

February 15, 2022: 12:00 AM EST
HA! (A Healthier Alternative) is launching a healthier version of HA! salty snacks that contain 11 grams of protein and 140 calories, more than competing pea-based snacks. Founder Justin Wiesehan says the brand is growing 20-30 percent online month-over-month as new platforms take the products. It is aims to enter retail in 2022, with some partnerships already lined up. Wiesehan said HA! completed testing for 10 new flavors, to launch later this year, and there are less immediate plans to enter new categories, such as cereals or even desserts. 
Dave Knox, "How HA! Plans To Change The Salty Snacks Aisle", Forbes.com, February 15, 2022, © Forbes Media LLC
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Kashi Launches Maple Waffle Crisp Cereal

February 15, 2022: 12:00 AM EST
Maple Waffle Crisp Cereal blends the taste and shape of a waffle with fiber and grains, and a hint of maple syrup and cinnamon. Each serving contains 4g of fiber, 22g of whole grains, as well as chickpeas. The products are available from select national retailers.
"New Kashi Maple Waffle Crisp Cereal Delights Families With Big Taste, Nostalgia & A Hidden Superfood", PR Newswire, February 15, 2022, © Cision US Inc
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Plant-Based Boosh Brand Acquires Beanfields

February 15, 2022: 12:00 AM EST
Vancouver-based Boosh has signed an agreement deal to acquire assets of Beanfields Inc. for $8 million in shares and a US$400,000 promissory note at 6 percent annual interest. Boosh also agreed to commit almost $1 million to Beanfields for working capital. The deal is expected to close mid-February 2022 and would make Boosh one of the world’s largest plant-based food companies. Beanfields makes gluten-free, vegan, non-GMO, vegan bean-based chips free of the top eight allergens, in eight flavors and received the 2019 "Rising Star Award" from the Natural, Organic, Sustainable and Healthy (NOSH) organization. NOSH also chose its June 2021 Rings line as the Best New Product for 2021. Boosh expects to benefit from substantial operational and cost synergies, but the article mentioned that “Beanfields' expenses have historically exceeded its revenue, though it had recently adopted big restructuring measures”. 
Uttara Choudhury, "Boosh acquires Beanfields, one of the fastest growing producers of plant-based snacks in the US and Canada", Proactive Investors (NA), February 15, 2022, © Proactive
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Popadelics, The New Vegan Snacks From Fun-Gal Snacks

February 15, 2022: 12:00 AM EST
Fun-Gal Snacks is launching Popadelics Crunchy Mushroom Chips, based on shiitake mushrooms that have been vacuum fried, to allow slower, lower-temperature cooking that means the mushrooms absorb less oil and retain more flavor, color, nutrients and texture. Revenues from the products will support the Fun-Gal Snacks Foundation, which is focused on health and wellness initiatives, such as research by the Johns Hopkins Center of Psychedelic & Consciousness Research into improved mental health. Popadelics will be available for pre-order via Indiegogo from February 22 and available at popadelics.com from April. 
"Fun-Gal Snacks LLC Launches Popadelics™ Crunchy Mushroom Chips", PR Newswire, February 15, 2022, © Cision US Inc
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Can Cold Oatmeal Compete With Chips?

February 14, 2022: 12:00 AM EST
Ashley Thompson, founder of Mush, believes oats can extend beyond breakfast, with cold ready-to-eat products in flavors like mixed berry and vanilla bean. Thompson thinks the products will appeal to snackers on-the-go or at home. The brand has seen annual growth of at least 100% since its 2017 launch. Other attempts to broaden the snack horizon include Brami, a range of marinated snacking beans, Hippeas chickpea “puffs”, and Harvest Snaps baked veggie snacks. A new line of pickled vegetables called Rick’s Picks is now sold in single-serve pouches for on-the-go snacking. IRI found that snacks sales in the 52 weeks to January 23 grew 6.9 percent to $30.5 billion, with growth in all snack categories, including potato chips (+3%) and dried meat (+21.3%). Snacks overall are showing strong growth, but Americans are more willing now to try new ideas, such as Brami’s lupini beans, inspired by the founder’s childhood trips to Italy. Phil Lempert, editor of SupermarketGuru.com, believes the new products pose a serious threat to the ore established brands for space on shelves. 
Charles Passy, "‘The world is snackifying’: Americans devour $30.5 billion in snack foods each year", Marketwatch, February 14, 2022, © MarketWatch, Inc.
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Good Crisp Completes Funding Round For Distribution Expansion

February 14, 2022: 12:00 AM EST
At the end of 2021, The Good Crisp Company announced closure of its largest funding round so far, to support a move into the conventional grocery channel. CEO Matthew Parry refused to say how much was raised, but it was more than the $5 million in May 2020. Investors included earlier participants and new ones. The chips launched in Kroger’s in January. Other retailers include H-E-B. Its cheese balls, introduced last year, will be sold in some 2,700 Walmart stores from March. The financing will also support its e-commerce expansion. 
"NOSHscape: The Latest Food Brand News", BevNET.com, February 14, 2022, © BevNET.com
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Young Entrepreneur’s Keto-Friendly Cereal Now In 15,000 Stores Nationwide

February 14, 2022: 12:00 AM EST
At just 17, Krishna Kaliannan was diagnosed with type 1 diabetes. In 2017 he launched Catalina Crunch keto-friendly cereals from a New York City apartment. The low-carb cereals and cookies can now be found on the shelves in over 15,000 stores including national chains like Kroger, Whole Foods, Costco, Target, Publix and Albertsons. Diagnosed in 2010, he found there were few crunchy cereal options for him, and he started by working on chocolate and cinnamon-flavored products, like the Coco Puffs and Cinnamon Toast Crunch he ate as a child. When he launched the brand, there was little competition, but not so now, with the big players also involved. He said that eating low carb and low sugar is the future, and not just for diabetics. The products use “Catalina Flour,” a blend of pea protein, potato fiber, guar gum, corn fiber and chicory root fiber. Some products also contain tapioca flour, sunflower oil, baking powder, salt and stevia extract. Each cereal serving offers 14 grams of carbs. 
Makaila Heifner, "Young CEO with Type 1 Diabetes Becomes ‘Cereal’ Entrepreneur", Healthline , February 14, 2022, © Healthline Media a Red Ventures Company
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Microwave Popcorn Sales “Explode” In Pandemic

February 9, 2022: 12:00 AM EST
Michael Ehmann, CEO of French popcorn maker Natais, which has annual sales of around €65 million, said the pandemic has hit the company’s sales in cinemas, but had boosted sales of microwaveable popcorn. The company supplies over 80 percent of French cinemas, even though international sales represent around 90 percent of its total sales. Sales director Helene Ricau said that “with the health crisis, microwavable popcorn has exploded.” Natais expects annual growth rates of 4-5 percent per year going forwards, as the European market reaches the mature stage attained by the U.S. But cinema sales have not yet recovered as customers forced to wear masks during the films. 
"Pandemic sets sales of microwavable popcorn a-pinging", France 24, February 09, 2022, via Agence France Presse -- English, © Agence France Presse/France 24
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One Natural Snack Producer Aims To Bring More Transparency For Customers

February 9, 2022: 12:00 AM EST
Colorado-based natural snack maker Quinn is launching a direct-to-consumer platform, which will include subscription services as well as greater transparency, allowing customers to trace ingredients back to their source. It is building on its Farm to Bag transparency efforts and a mission to “Be Better. Do Better” and focusing on agricultural partners that want to improve their practices. Quinn introduced the first non-GMO, organic microwaveable popcorn in the Pure Pop bag, which is made from compostable paper. It also launched the first whole grain pretzels, using gluten-free sorghum. The new DTC platform also sells 8-pack products such as Whole Grain, Gluten-free Sea Salt Twists and Sticks, as well as Dark Chocolate'y Peanut Butter Filled Pretzel Nuggets and Movie Night Popcorn Kits. Also available are 6-packs of the microwave popcorn.
Gill Hyslop, "Quinn gives consumers the one-click ability to follow its transparency story and stock up on natural snacks", BakeryAndSnacks.com, February 09, 2022, © William Reed Business Media Ltd
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New Non-HFSS Crisp Brand Launches In The U.K.

February 7, 2022: 12:00 AM EST
Simply Roasted, a Norfolk-based non-HFSS crisp brand, is launching exclusively in northern England through 27 Booths supermarkets. The line includes Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar and Black Truffle. The company has a patented roasting process using whole slices of potato, for crisps that contain half the fat and 25% less salt than traditional crisps.”
James Ridler, "Simply Roasted launches non-HFSS crisp range into Booths", Food Manufacture UK, February 07, 2022, © William Reed Business Media Ltd
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European Food Safety Authority Confirms Rejection Of Nestlé's Beta-Glucan Health Claim

February 7, 2022: 12:00 AM EST
EFSA has denied Nestlé’s claim that the oat and barley beta-glucan-fortified breakfast cereals, sold by the Cereal Partners Worldwide joint venture, could help reduce blood glucose increases after consuming the meal. The products include Fitness, Cheerios and Cocoa Puffs sold in the EU. Although it is accepted that beta-glucans can reduce the blood glucose response to eating, EFSA said that to obtain the effect claimed, 4g of beta-glucans from oats or barley should be consumed for each 30g of available carbohydrate per meal. Nestlé's application was based on just 1.3g of beta‐glucans per 25g of available carbohydrate, arguing that the cooking process would boost the effect of the beta-glucans. EFSA was asked to review its negative 2021 findings and has upheld that decision. 
Oliver Morrison, "EFSA upholds rejection of Nestlé's beta-glucan health claim for cereals", FoodNavigator.com, February 07, 2022, © William Reed Business Media Ltd
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Rhythm Superfoods Extends Plant-Based Snack Range

February 6, 2022: 12:00 AM EST
The Austin-based brand is showcasing its new Mushroom Crisps at the Winter Fancy Food Show this February in Las Vegas. The product launched nationally last fall at Kroger and Sprouts in two flavors: Sea Salt and Fire Roasted. The brand uses brown and white button mushrooms, crisped at a low temperature, to produce a umami flavor. They are non-GMO certified, gluten-free certified and Vegan-certified and contain Vitamins D, B2, B3 and B5 as well as Folic Acid and fiber. The Mushroom Crisps are available in a 2 oz bag. The company will also show their Cauliflower Bites, Broccoli Bites, Watermelon Slices, Kale Chips, Beet Chips, and Carrot Sticks.
Sarah Alexander, "Rhythm Superfoods Showcases New Mushroom Crisps At The Winter Fancy Food Show", Specialty Food Association , February 06, 2022, © Specialty Food Association, Inc.
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New Line Of Vegan And Non-GMO Pretzels Launched By Stellar Snacks

February 5, 2022: 12:00 AM EST
Stellar Snacks’ vegan, non-GMO, no-MSG pretzels are available in four flavors - Bold & Herby, seasoned with Roasted Garlic, Onion and Monk Fruit; Simply Stellar, with Sea Salt; Maui Monk, with Monk Fruit; and Sweet & Sparky, with Spicy Buffalo Seasoning and Monk Fruit. The Stella Braids are seasoned with salt imported from Italy, sweetened by monk fruit and baked with vegan butter. The products are available nationwide this month at Cost Plus World Market, Central Market in Texas, Whole Foods in Florida, Mariano’s in Chicago and Ralph’s in Los Angeles.
"Stellar Snacks Launches Your New Favorite Vegan, Non-GMO Project Verified Seasoned Pretzels", Specialty Food Association , February 05, 2022, © Specialty Food Association, Inc.
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Rule Breaker Snacks® Hits $100,000 Crowdfunding Level

February 4, 2022: 12:00 AM EST
The vegan, gluten-free, non-GMO, allergy-friendly, kosher, nut-free, snacks brand continues to seek investors after exceeding $100,000 in its first equity crowdfunding campaign on Republic. It aims to raise over $1 million. Chickpeas are the products’ main ingredient, which are available in both singles and bite formats. The company was founded by health journalist and health coach Nancy Kalish, and the snacks are available online and in over 3,500 physical locations in the U.S. The funding will support sales and marketing initiatives, distribution expansion nationally and internationally, and product innovation.
"Rule Breaker Snacks Reaches 100K Milestone In Equity Crowdfunding Campaign", EIN Presswire , February 04, 2022, © EIN Presswire - Everyone's Internet News Presswire™
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EnviroKidz Unveils New Kids Cereal

February 4, 2022: 12:00 AM EST
The Nature’s Path Foods subsidiary has introduced Rhino Rolls, a gluten-free and organic cereal made with whole oat and rice flour, sweetened with organic cane sugar and sprinkled with cinnamon and vanilla. It contains no artificial flavors, colors or preservatives, and each serving has 18g of whole grains. The products can be bought on Amazon as well as in retailers like Whole Foods Market, Kroger and Sprouts.
Sarah Straughn, "Nature’s Path launches new children’s cereal", Food Business News, February 04, 2022, © SOSLAND PUBLISHING COMPANY
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New Keto Cereal Brand, Incredi-Bowl, Available In Three Childhood-Inspired Flavors

February 3, 2022: 12:00 AM EST
Incredi-Bowl has launched in three varieties - Chocolate Crunch, Frosted Flakes and Honey Nut Hoops. The products are low in sugar, high in protein, keto-friendly and grain-free. Each serving provides at least 15g of protein, 7g net carbs, 2g total sugars and 8-9g total fat. The products are through the company’s website, other e-commerce retailers, and in grocery stores. 
"The Incredible Incredi-Bowl: The New Keto-Friendly Cereal Here To Save The Day", PR Newswire, February 03, 2022, © Cision US Inc.
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Mary’s Gone Crackers Extends Its Gluten-Free Offerings

February 2, 2022: 12:00 AM EST
Organic, gluten free and non-GMO cracker-maker Mary’s Gone Crackers has launched a new line of sweet treats, Mary's Gone Kookies Graham-style Snacks, in Sprouts and other outlets. The product comes in three flavors: Honey, Chocolate and Cinnamon. They should be on the shelves this quarter. The low-sugar, low-calorie Kookies add to the brand’s portfolio of Original, Super Seed and Real Thin Crackers. The company was established in 2004 and is based in Reno, Nevada.
"Mary's Gone Crackers Introduces Mary's Gone Kookies and Expands Their Iconic Gluten-Free Brand", PR Newswire, February 02, 2022, © Cision US Inc.
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BRB Popcorn Chips Launches In Four Flavours

February 2, 2022: 12:00 AM EST
Indian company BRB Chips is debuting BRB Popcorn Chips for snacking at home and away, including in cinemas. The range has four flavors - Golden Butter, Salted Caramel, Salsa and Cheese & Olive – and can be purchased on the company's website and at Amazon, as well as offline and online at the 24x7 convenience platform, The New Shop. Co-founder and CEO, Anuj Krishan, said “popcorn chips are the latest result of our product development engine, and we are extremely excited to bring this new product to the market.” The Popcorn Chips are healthier than traditional chips and are made using European popping technology rather than frying or baking. They are gluten-free, cholesterol- and trans-fat-free, and contain no preservatives or artificial flavors. BRB plans to invest around US$2 million in the coming months on marketing, additional capacity, and expanding distribution. The new product adds to the brand’s Popped Potato Chips, which is aimed at the country’s Gen-Z demographic that is transitioning from traditional and ethnic snacks.
"BRB Chips Unveils New Snacking Product 'BRB Popcorn Chips'", Indian Retailer , February 02, 2022, © Franchise India Holdings Ltd
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Good Source Snacks® Ancient Grains Addresses Hot Trends

February 1, 2022: 12:00 AM EST
The new Good Source Snacks Ancient Grains line contains grains in heart-healthy chocolate and superfoods. It is also low in sugar and calories and brings portion control and functional benefits. There are three flavors - Quinoa Crunch, Hemp Hearts and Simply Seeds – and each is all-natural, non-GMO, gluten-free and Fair Trade. John Byrnes, Founder and CEO, says the company is “in this for the long-term mission to help consumers 'Get Healthy, Stay Healthy and Enjoy Life.”
"Good Source Foods® Continues to Innovate with Expansion of Healthy Snack Line", PR Newswire, February 01, 2022, © Cision US Inc
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Nestlé Extends Its Non-HFSS Range With SHREDDIES® The Honey One

February 1, 2022: 12:00 AM EST
Nestlé Cereals’ new variant brings to 24 the company’s non-HFSS Nestlé Cereals brands and follows an announcement from the business that it has so far removed nearly 60 million teaspoons of sugar since 2003, and 3 million teaspoons of salt. 
"Nestlé Cereals unveils Shreddies The Honey One", conveniencestore.co.uk, February 01, 2022, © William Reed Ltd
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Granola Brand Purely Elizabeth Completes Series B Financing

January 31, 2022: 12:00 AM EST
New financing of $50 million will support innovation, a new category launch and efforts to build the core business and capacity in Boulder, Colo. The financing round includes the new SEMCAP Food & Nutrition division, Swander Pace Capital and Fresh Del Monte. The company’s founder and the investors see strong opportunities to expand its distribution network of over 15,000 retailers, building on a CAGR of over 50% for the past six years. It adds that it was a gamble to include ingredients like chia seeds when it set out over a decade ago, but it has paid off. For sweetener it uses coconut sugar, which retains nutrients such including potassium, magnesium, zinc, iron and B vitamins. The granola products have ancient grains, like amaranth and quinoa. 
Mary Ellen Shoup, "Purely Elizabeth closes $50m Series B funding round: 'There's an opportunity to double distribution'", FoodNavigator-USA.com, January 31, 2022, © William Reed Ltd
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Pandemic Changed UK Consumers’ Relationship With Breakfast Cereals

January 29, 2022: 12:00 AM EST
In a long article, the authors look at how lockdowns changed our relationship with breakfast. With breakfast eaten by 98 per cent of the U.K. population, according to Kantar, healthy breakfast options represent a massive opportunity. Although more people were eating breakfast at home during the pandemic, the meal was often taken later, and some consumers were cooking it rather than turning to cereals. The U.K. cereals category is dominated by the big brands. Darryl Burgess from Weetabix says they are backing their big brands this year and looking to bring in innovation after the successful launch of Weetabix Melts. It’s also reviewing pack sizes to optimize them for convenience retailers and the impulse channel. Another issue driving Weetabix’s innovation and communication efforts is impending HFSS legislation and the impact it will have on consumer preferences and expectations. All Weetabix-branded products, including its more indulgent options, are already HFSS compliant, and as a ban on HFSS promotions arrives, Weetabix wants to be sure retailers are ready to direct shoppers to healthy options.
Swati Rana, "The 2022 big breakfast opportunity for healthy sales", Asian Trader, January 29, 2022, © ASIAN TRADE PUBLICATIONS LIMITED/GARAVI GUJARAT PUBLICATIONS LIMITED
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TagZ Foods Focuses On Healthier Options, Attracts Investment

January 28, 2022: 12:00 AM EST
Indian startup TagZ Foods is aiming to expand internationally. Launched in 2019 and based in Bengaluru, it targets urban Gen Z consumers by offering healthier snacks. It launched with popped potato chips with 50 per cent less fat than fried chips, in two ranges: classic Indian flavours like Masala and Cream Onion; and international bar snacks, like Beer n Barbeque and Italian Wine n Cheese. The ranges contain no cholesterol, trans-fat, artificial colors, preservatives, palm oil or gluten. It recently launched a range of international gourmet dips, and it sells its products on its website, around 30 other online stores and in more than 2,000 physical stores nationwide. It identifies Pringles and KETTLE as its primary competitors in the premium potato chips category, and Cornitos and Doritos in the nachos category. It has raised close to $1 million from several investors. Most recently, it raised an undisclosed amount from Ashneer Grover of BharatPe and Namita Thapar, Executive Director of Emcure Pharmaceuticals. Ashneer Grover invested in the company on Shark Tank India, and Namita Thapar, another shark on the show, invested after the show was filmed. 
"Shark Namita Thapar Ashneer Grover Invests Undisclosed Amount In TagZ Foods", Business World, January 28, 2022, © BW BWDISRUPT
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Japanese Consumers Are Warming To Bug-Based Snacks

January 27, 2022: 12:00 AM EST
With growing demand among Japanese for bugs as food and a source of protein as well as nutritional and environmental benefits, the snacks category is looking at opportunities for marketing packets of insects on a mass scale. Today, specialist shops in the country sell options that contain a range of insects, but distribution is expected to expand. Crickets are a popular insect option with a long tradition as food in Japan, and Gryllus Co. is one food technology company, set up in 2019, to look at how best to incorporate them in foodstuffs. They are high in dietary fiber and vitamins, as well as calcium, magnesium, zinc and iron. A vending machine in the city of Kumamoto sells cooked insects like beetles, crickets and insect pupae as snacks, some coated in chocolate. 
"Japan: Why are bugs becoming big business in Japan?", Deutsche Welle (DW), January 27, 2022, © Deutsche Welle (DW)
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