We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

A New Twist On An Old Jewish Pastry Arrives For Valentine’s Day

February 14, 2020: 12:00 AM EST



An Israeli-inspired bakery with four branches in New York City has been selling – yes, for Valentine’s Day – a red, gooey version of the traditional Jewish chocolate-filled pastry known as rugelach. The “roselach” at Breads Bakery are made with marzipan, rose water, and sprinkled with raspberry. Redolent of roses, the roselach was invented by an Israeli restaurateur who joined forces with a Turkish chef to honor the pagan-inspired holiday in America. Even though the roselach is a strictly Valentines-only treat, the hope is that the traditional chocolate version, made with high-quality ingredients and baked fresh daily, will sell well year-round. Meanwhile, the innovative roselach costs $36 for a box of a dozen in store, or $50 shipped. [Image Credit: © Breads Bakery]
Melanie Lidman , "For Valentines, ditch roses and try 'roselach' instead, says Israeli baker in NY", The Times of Israel, February 14, 2020, © The Times of Israel
Domains
FOOD BUSINESS NEWS
Market Segments
News
Companies
New Products
Bakery & Cereals
Bread Revival
Geographies
Worldwide
North America
United States of America
Categories
Comment & Opinion
Companies
Companies, Organizations
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.