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A Teen’s Search For Natural Nut Butters Results In A Lucrative Business

October 2, 2020: 12:00 AM EST
A 15-year-old with a fondness for peanut butter who wanted to do something about her weight problem started looking closely at ingredient labels. The “ton of artificial ingredients” were a turn-off, so she began experimenting in her family’s kitchen with cashews, coconut, honey, almond, dates and pecans to create her own all-natural nut butters. From the kitchen to farmer's markets, to grocery store shelves, and eventually online, Abby Kircher’s business – Abby’s Better Nut Butter – has grown tenfold in the past five years, moving its operations into a manufacturing facility in 2018 and cultivating a huge online following with more than $400,000 in ecommerce sales since the beginning of the year. In addition to its 11 nut butters, the North Carolina-based company has launched a line of grab-and-go Nut Butter Snack Bites that come in four flavors. 
Elise Franco , "Abby's Better launches seasonal nut butter flavors, grab-and-go snack bites", Charlotte Business Journal (North Carolina), October 02, 2020, © American City Business Journals
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