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Acquisition Of KFC Eateries Will Accelerate ThaiBev’s Long-Term Goals

August 8, 2017: 12:00 AM EST
The growing appetite for fried chicken in Asia convinced beer and rum maker ThaiBev to acquire more than 240 KFC restaurants, as well as locations under development, in Thailand for $340 million. Company founder Charoen Sirivadhanabhakdi’s long-term strategy is to generate half of its revenue from other countries and from nonalcoholic beverages.
Craig Giammona, "Thai Beer Company to Buy KFC Restaurants in Fast-Food Push", Bloomberg, August 08, 2017, © Bloomberg L.P.
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