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Acquisition Target Holy Crap Brands Has a Solid Financial Year

January 14, 2021: 12:00 AM EST
The breakfast cereal company, which is in the M&A crosshairs of Toronto-based Plant & Co. Ltd., posted a 129 percent increase in cereal bags sold and a 166 percent increase in revenue generated in 2020 over 2019. Plant &Co. linked the improvements to the hiring of Donna Reddy as president in 2019. Total online sales of Holy Crap's breakfast cereals were up almost 60 percent for the second and third quarter 2020 compared to the same time period year prior. In the second half, there was a 95 percent increase in first time buyers online. Plant & Co. says it is moving into the final stages of the acquisition of Vancouver-based Holy Crap. 
"Plant&Co. Reports on Holy Crap Breakfast Cereal Record Sales", Newsfile Corp., January 14, 2021, © Newsfile Corp.
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