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Active Organic Chickens Offer Perdue Some Major Benefits

July 27, 2017: 12:00 AM EST
Poultry producer Perdue Farms is spurning traditional ways of growing chickens. Some long-time opponents – namely, animal welfare advocates – seem to approve. Representatives of the Humane Society of the U.S., Compassion in World Farming, and Mercy for Animals were positively impressed during a recent tour of facilities. They saw windows and light, and chickens flapping their wings and running around. The bright, airy environment and activity of the birds are very different from current methods of raising poultry. But Perdue acknowledges it’s not all about chicken welfare. The meat from more active, organically grown chickens is higher quality, more tender, and a different color. “Activity is the key,” says CEO Jim Perdue.
Dan Charles, "Perdue Farms Signs Up For A Chicken Welfare Revolution", National Public Radio, July 27, 2017, © npr
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